Principal Product Designer

📍 Job Overview

Job Title: Principal Product Designer Company: WIZELINE Location: Colombia Job Type: Full-time Category: Product Design / UX/UI Date Posted: 2025-09-19 Experience Level: 10+ years Remote Status: Remote OK

🚀 Role Summary

• Lead the overall design vision and strategy for a new, high-priority subscription-based Opinion content product, from its initial concept through to launch.
• Develop and implement cohesive user experiences across multiple touchpoints including web interfaces, newsletters, subscription funnels, and content delivery systems.
• Collaborate closely with senior leadership and cross-functional teams to influence product strategy and guide critical high-level decision-making for new product initiatives.
• Define and establish visual identity and branding elements that differentiate this new product while maintaining consistency with Wizeline's broader brand ecosystem.

📝 Enhancement Note: The role is strategically focused on a new product initiative, emphasizing end-to-end design ownership and significant influence on product direction, typical of a Principal-level position. The focus on subscription models and content delivery suggests a need for expertise in user retention, monetization strategies, and content experience design.

📈 Primary Responsibilities

• Spearhead the end-to-end design strategy and user experience for a new subscription-based Opinion product, ensuring alignment with business objectives and user needs.
• Design and iterate on multi-tier access experiences (free, premium, upsell) to optimize user engagement, conversion rates, and customer lifetime value.
• Create seamless and intuitive user journeys across web platforms, email newsletters, subscription onboarding, and content consumption interfaces.
• Actively partner with senior executives and product leadership to shape product roadmaps, influence strategic decisions, and champion user-centered design principles.
• Foster alignment among diverse cross-functional teams, including CMS, platform engineering, commerce, and editorial departments, to ensure a unified product vision and execution.
• Balance the imperative for rapid market entry with the need for scalable, long-term design solutions that support future product evolution.
• Define and articulate a distinct visual identity and branding for the new product, ensuring it stands out effectively while harmonizing with Wizeline's established brand guidelines.
• Conduct rapid prototyping and user validation cycles to test and refine design concepts with target audiences and key stakeholders.
• Document and disseminate design frameworks, patterns, and best practices to ensure knowledge transfer and long-term impact across the organization.
• Report progress and strategic insights to senior leadership within the Design & Research organization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design execution, and cross-functional influence, underscoring the senior nature of this Principal Designer role. The emphasis on monetization, conversion, and retention points towards a strong business acumen requirement alongside design expertise.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), or a closely related field is required. An advanced degree is considered a plus.

Experience: A minimum of 10 years of progressive experience in product design, with a significant portion at a Principal or lead designer level, is essential.

Required Skills:

• Demonstrated expertise in designing and launching successful subscription products and complex content platforms.
• Proven ability to create engaging multi-tier digital experiences that cater to varied user segments and business models.
• Strong track record in designing for monetization strategies, conversion rate optimization, and customer retention initiatives.
• Proficiency in user experience (UX) research, user interface (UI) design, interaction design, and information architecture.
• Expertise in systems thinking and the ability to translate complex requirements into elegant, scalable design solutions.
• Proven experience in aligning disparate stakeholders, including senior executives and cross-functional teams, around a unified design vision.
• Demonstrated ability to deliver high-quality designs rapidly and effectively in fast-paced, high-stakes environments.
• A strong commitment to accessibility standards and inclusive design principles, ensuring products are usable by all.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale clearly.

Preferred Skills:

• Prior experience working within the news, media, or publishing industries at scale.
• Specific background in opinion, editorial-driven content products, or content subscription services.
• A proven track record of successfully launching "product-in-product" initiatives or sub-brands.
• Familiarity with Wizeline's existing product portfolio and business model.
• Knowledge of newsletter platforms, email marketing systems, and their design implications.
• Experience designing for international audiences and an understanding of localization considerations.
• Familiarity with modern Content Management System (CMS) workflows and their impact on design implementation.

📝 Enhancement Note: The emphasis on "10+ years including Principal-level leadership" signifies a need for seasoned designers who can operate with significant autonomy and strategic impact. The preferred skills strongly suggest a focus on content-driven businesses and subscription models, requiring a nuanced understanding of user behavior in these contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design case studies showcasing end-to-end product design processes, from initial problem definition to final shipped product.
• Demonstrations of strategic thinking, including how user research, business goals, and technical constraints informed design decisions.
• Examples of designing for subscription models, including user segmentation, tiered access, onboarding flows, and retention strategies.
• Evidence of creating cohesive user experiences across multiple platforms and touchpoints (web, mobile, email, etc.).
• Case studies highlighting the design of content platforms, including content discovery, consumption, and delivery systems.
• Examples of successful collaboration with cross-functional teams and stakeholder management, illustrating influence and alignment.
• Prototypes or interactive demonstrations that showcase user flows and key product features.
• Evidence of visual design capabilities, including brand identity development or application.

Process Documentation:

• Detailed documentation within case studies outlining the design process employed, including user research methodologies, ideation techniques, and iteration cycles.
• Clear articulation of how design decisions were validated through user testing, A/B testing, or other analytical methods.
• Explanation of how design systems or style guides were leveraged or created to ensure consistency and scalability.
• Documentation of how accessibility and inclusive design principles were integrated into the design process.

📝 Enhancement Note: For a Principal role, the portfolio must go beyond showcasing aesthetics; it needs to demonstrate strategic impact, leadership in process, and measurable outcomes related to subscription growth, monetization, and user retention. The ability to articulate the "why" behind design decisions and the process used to arrive at them is crucial.

💵 Compensation & Benefits

Salary Range: While specific salary ranges are not provided, Principal Product Designer roles in Colombia with 10+ years of experience typically command a competitive salary reflecting significant expertise and leadership. Based on industry benchmarks for senior design roles in major Colombian cities and considering the global nature of Wizeline's operations, a general estimate could range from COP $15,000,000 to COP $25,000,000+ per month, depending on specific skills, experience, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development through Wizeline Academy, offering free education and upskilling in tech.
• Potential for performance-based bonuses and stock options.
• Paid time off, including vacation, sick leave, and holidays.
• Access to a global network of professionals and a collaborative work environment.
• Support for remote work, contributing to work-life balance.
• Opportunities to work on impactful, high-priority digital product initiatives.

Working Hours: The standard working hours are likely aligned with a full-time position, estimated at 40 hours per week. However, given the Principal level and the nature of leading new product initiatives, flexibility may be expected to meet project deadlines and strategic objectives. Time zone alignment with key stakeholders in other regions might also influence the specific working schedule.

📝 Enhancement Note: Salary estimates are based on general market data for Principal-level design roles in Colombia. The benefits package emphasizes professional growth and development, aligning with Wizeline's stated commitment to its employees. The mention of Wizeline Academy is a significant perk for continuous learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wizeline operates in the global digital services and technology consulting sector, focusing on helping companies build, scale, and deliver high-quality digital products and services. Their work spans human-centered experiences, digital core modernization, and the application of AI/ML and data.

Company Size: Wizeline is a significant global player with nearly 2,000 employees, indicating a large, established organization with a global presence. This size suggests ample resources, diverse teams, and opportunities for career mobility.

Founded: Wizeline was founded in 2014. Its relatively recent founding date implies a dynamic, growth-oriented culture, likely embracing modern technologies and agile methodologies.

Team Structure:

• The Design & Research organization likely comprises various design disciplines, including UX research, UI design, product design, and potentially UX writing.
• This Principal Product Designer role reports to a Senior Director or VP within this organization, indicating a clear leadership hierarchy and direct access to senior management.
• Collaboration is expected to be extensive, involving product managers, engineers, data scientists, marketing teams, and editorial staff to bring new products to market.

Methodology:

• Wizeline emphasizes human-centered design, suggesting a user-centric approach to problem-solving and product development.
• Data analysis and AI/ML are core components of their services, implying a data-informed decision-making process across the company, including design.
• Agile and iterative development methodologies are likely employed to ensure speed-to-market and adaptability.

Company Website: https://www.wizeline.ai/

📝 Enhancement Note: Wizeline's focus on digital product development and its growth-stage history suggest an environment that values innovation, adaptability, and a strong technical foundation. The emphasis on "intelligence everywhere" implies a data-driven and AI-aware culture that designers will need to engage with.

📈 Career & Growth Analysis

Operations Career Level: This is a Principal-level Product Designer position, representing a senior individual contributor role. It signifies a high degree of autonomy, strategic influence, and responsibility for significant product initiatives. Principal Designers are expected to set design vision, mentor junior designers, and drive best practices across teams.

Reporting Structure: The role reports to a Senior Director or VP within the Design & Research organization. This reporting line provides direct access to senior leadership, offering opportunities for mentorship, visibility, and influence on broader organizational strategies.

Operations Impact: The Principal Product Designer will have a direct and substantial impact on Wizeline's strategic growth by leading the design and launch of a new subscription product. Success in this role will directly influence revenue generation, customer acquisition, and brand perception within a key strategic area for the company. The ability to define patterns that can be reused across the portfolio magnifies this impact.

Growth Opportunities:

• Leadership Development: Opportunity to hone leadership skills by guiding a critical product initiative and potentially mentoring other designers.
• Strategic Influence: Direct involvement in shaping product strategy at a senior level, offering a chance to influence the company's direction.
• Specialization: Deepen expertise in subscription models, content platforms, and monetization strategies within a dynamic digital services environment.
• Broader Impact: Contribute to establishing frameworks and patterns that can be adopted across Wizeline's product portfolio, showcasing significant organizational impact.
• Cross-functional Expertise: Gain experience collaborating with diverse teams (CMS, commerce, editorial), broadening understanding of the full product lifecycle and business operations.

📝 Enhancement Note: A Principal role at Wizeline presents a significant opportunity for experienced designers to not only execute but also strategize and lead, contributing to the company's growth and establishing new product lines. The impact is tied directly to business outcomes like revenue and customer engagement.

🌐 Work Environment

Office Type: While the job is listed as "Remote OK" and based in Colombia, Wizeline is a global company that may have physical office spaces. The specific work environment for this role will likely be remote, emphasizing digital collaboration tools and asynchronous communication.

Office Location(s): The role is specified for Colombia. Wizeline has a presence in several countries, but the primary location indication is Colombia. If physical office collaboration is required or preferred, specific city-based offices within Colombia might be available.

Workspace Context:

• Digital Collaboration: Expect a heavily digital workspace utilizing collaboration platforms (e.g., Slack, Microsoft Teams), project management tools (e.g., Jira, Asana), and design collaboration software (e.g., Figma, Sketch, Miro).
• Remote Culture: Wizeline's global and remote-friendly nature suggests a culture that values autonomy, trust, and effective remote communication practices.
• Cross-functional Interaction: Opportunities to interact with a diverse global team of designers, product managers, engineers, and business stakeholders to foster a collaborative and innovative atmosphere.

Work Schedule: The role is full-time, likely around 40 hours per week. As a remote position, there's potential for some flexibility in daily hours, but core collaboration times and responsiveness to project needs will be essential. Adherence to local Colombian time zones (e.g., UTC-5) or specific project team time zone requirements will likely apply.

📝 Enhancement Note: The "Remote OK" status for a role based in Colombia suggests a flexible work arrangement. Candidates should be prepared for a digital-first collaboration environment and potentially need to adapt to different time zones for meetings and team syncs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio, assessing your experience against the core requirements. Be prepared to highlight your most relevant work, especially on subscription products and new initiatives.
• Design Challenge/Case Study Presentation: You will likely be asked to present a detailed case study from your portfolio, focusing on a complex problem you solved, your design process, and the impact of your work. This is a critical stage to showcase strategic thinking and leadership.
• Stakeholder Interviews: Expect interviews with design leadership, product managers, and potentially engineering leads. These conversations will assess your collaboration skills, strategic thinking, ability to influence, and fit within the Wizeline culture.
• Executive/Senior Leadership Interview: A final interview with a Senior Director or VP is probable, focusing on your vision, leadership potential, and alignment with the company's strategic goals for this new product.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business impact and user outcomes of your projects. Quantify results whenever possible (e.g., increased conversion by X%, improved retention by Y%).
• Showcase Process: Detail your design process, including research, ideation, iteration, and validation. Explain why you made certain decisions.
• Highlight Leadership: For a Principal role, emphasize instances where you led design initiatives, influenced strategy, mentored others, or solved complex problems with significant impact.
• Subscription & Monetization Expertise: Prioritize case studies that demonstrate your experience with subscription products, monetization strategies, and content delivery platforms.
• Visual Storytelling: Use clear visuals, mockups, and prototypes to tell a compelling story about your work. Ensure your presentation is polished and professional.

Challenge Preparation:

• Understand the Product: Research Wizeline's existing products and understand their business model. For this role, research successful subscription content models and opinion platforms.
• Prepare Your Narrative: Practice articulating your portfolio case studies concisely, focusing on the problem, your approach, your role, and the results.
• Anticipate Strategy Questions: Be ready to discuss your approach to designing for new product launches, subscription monetization, and balancing user needs with business goals.
• Cultural Fit: Reflect on Wizeline's stated values (ownership, innovation, community, inclusivity) and prepare examples of how you embody these in your work.

📝 Enhancement Note: The interview process for a Principal role will be rigorous, focusing heavily on strategic thinking, leadership, and demonstrable impact. A well-prepared, compelling portfolio presentation is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, ProtoPie, Axure RP. Figma is a strong industry standard for collaborative design.
• User Research & Testing: UserTesting.com, Lookback, Maze, Hotjar, Google Analytics, Mixpanel, Amplitude.
• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Confluence, Jira, Asana.
• Content Management Systems (CMS): Familiarity with various CMS platforms (e.g., WordPress, Contentful, custom solutions) and their design implications.
• Email Marketing/Newsletter Platforms: Experience with tools like Mailchimp, SendGrid, HubSpot, or similar for designing and managing email content.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Product Analytics: Mixpanel, Amplitude, Heap.
• Data Visualization: Tableau, Power BI, Looker for understanding user behavior and performance metrics.

CRM & Automation:

• CRM: Salesforce, HubSpot CRM (familiarity with how design impacts CRM data and user journeys).
• Marketing Automation: HubSpot, Marketo, Pardot (understanding of how design integrates with automated marketing flows).
• Integration Tools: General awareness of how design integrates with backend systems and APIs.

📝 Enhancement Note: Proficiency in modern collaborative design tools like Figma is highly expected. Experience with product analytics tools will be crucial for understanding user behavior and validating design impact, especially in a subscription context.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for the success of the new product, from concept to execution, and driving initiatives forward.
• Innovation: Embracing new ideas, exploring creative solutions, and pushing the boundaries of user experience design.
• Community: Contributing positively to the design team and the broader Wizeline community, sharing knowledge, and supporting colleagues.
• Inclusivity: Championing accessibility and inclusive design practices to ensure products are usable and welcoming for everyone.
• Data-Driven Decision Making: Utilizing data and user insights to inform design choices and measure the effectiveness of solutions.
• Agility & Adaptability: Thriving in a fast-paced environment, adapting to changing requirements, and iterating quickly on designs.

Collaboration Style:

• Cross-functional Partnership: A collaborative approach that fosters strong working relationships with product managers, engineers, marketers, and editorial teams.
• Constructive Feedback: Openness to giving and receiving constructive feedback to continuously improve designs and processes.
• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings across teams to elevate collective expertise.
• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting, to ensure alignment and progress.

📝 Enhancement Note: Wizeline's core values suggest an environment where designers are empowered to take initiative, collaborate effectively, and contribute to a culture of continuous improvement and inclusivity.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Product: The primary challenge will be to establish a strong, user-centered design foundation for a product that is being built from scratch, requiring significant strategic foresight and execution.
• Balancing Speed and Quality: Effectively managing the tension between rapid market entry and creating a scalable, high-quality, and maintainable design system.
• Cross-functional Alignment: Ensuring consistent vision and execution across multiple departments (CMS, commerce, editorial) that may have different priorities or workflows.
• Monetization Strategy Design: Crafting subscription tiers and monetization flows that are both user-friendly and effective in driving revenue.
• Global Audience Considerations: Designing for diverse international audiences, which may involve localization, cultural nuances, and varying user behaviors.

Learning & Development Opportunities:

• Strategic Design Leadership: Opportunity to shape product strategy at a senior level, gaining experience in influencing business direction.
• Subscription Product Expertise: Deepen specialized knowledge in subscription models, user lifecycle management, and content monetization.
• New Product Launch Experience: Gain invaluable experience in bringing a new product to market from inception, a highly sought-after skill.
• Wizeline Academy: Leverage the company's free education program for continuous learning in emerging technologies and design trends.
• Global Exposure: Work with a diverse, international team, broadening perspectives on global markets and user needs.

📝 Enhancement Note: The challenges are inherent to launching a new product in a competitive market, requiring strong problem-solving skills and strategic thinking. The growth opportunities are significant, offering a chance to build expertise in a high-demand area of product design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the design strategy for a new subscription-based content product from the ground up?"
• "Describe your process for designing tiered access and monetization features within a digital product."
• "How do you ensure a cohesive user experience across web, email, and other digital touchpoints for a content platform?"
• "What strategies would you employ to influence senior stakeholders and align cross-functional teams around a unified design vision for this new initiative?"
• "How do you balance the need for rapid deployment with the creation of scalable, long-term design solutions?"
• "Walk me through a time you designed for user retention and loyalty in a subscription model."
• "How do you incorporate accessibility and inclusive design principles into your workflow, especially when dealing with tight deadlines?"

Company & Culture Questions:

• "What interests you most about Wizeline and this specific role?"
• "How do your personal values align with Wizeline's core values of ownership, innovation, community, and inclusivity?"
• "Describe your ideal collaborative environment and how you contribute to team success."
• "How do you stay updated on industry trends in product design and digital content?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem, Your Role, Process/Solution, Impact/Results.
• Narrative: Tell a compelling story about each case study, highlighting challenges, your decision-making process, and the outcomes achieved.
• Quantify: Use data and metrics to demonstrate the impact of your design work, especially regarding subscription growth, engagement, and monetization.
• Visuals: Ensure your visuals (mockups, wireframes, prototypes) are clear, high-quality, and effectively communicate your design solutions.
• Conciseness: Be mindful of time constraints; practice delivering your presentation succinctly and effectively.
• Engagement: Be prepared to answer questions thoughtfully and engage in a discussion about your work and design philosophy.

📝 Enhancement Note: Expect questions that probe your strategic thinking, leadership capabilities, and understanding of subscription business models. Demonstrating a clear, data-backed process and a strong understanding of Wizeline's business context will be crucial.

📌 Application Steps

To apply for this Principal Product Designer position:

• Visit the Wizeline careers page at https://www.wizeline.ai/careers/job?gh_jid=7261606 and submit your application.
• Curate Your Portfolio: Select 2-3 of your most impactful case studies that best showcase your experience with subscription products, content platforms, monetization, and end-to-end product design leadership. Ensure they highlight strategic thinking and measurable results.
• Tailor Your Resume: Update your resume to emphasize your 10+ years of experience, particularly any Principal-level roles, and highlight keywords relevant to subscription products, content strategy, monetization, and cross-functional leadership. Focus on quantifiable achievements.
• Prepare Your Presentation: Practice presenting your chosen portfolio case studies, focusing on a clear narrative, detailed process, and the business/user impact. Be ready to articulate your design philosophy and strategic approach.
• Research Wizeline: Gain a deep understanding of Wizeline's business, its services, its culture, and its existing product offerings. Familiarize yourself with their approach to digital products and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.