Principal Product Designer

📍 Job Overview

Job Title: Principal Product Designer – Growth Company: Teya Location: London, England, United Kingdom Job Type: FULL_TIME Category: Product Design / Growth Operations Date Posted: January 14, 2026 Experience Level: Principal / Staff Level (8+ years) Remote Status: On-site

🚀 Role Summary

• Lead design strategy and execution for high-impact growth initiatives across the entire customer lifecycle, from acquisition to monetization and retention.
• Drive end-to-end design for complex, ambiguous growth problems, encompassing discovery, delivery, and iterative improvements.
• Partner closely with Product, Engineering, Data, and Marketing teams to define hypotheses, experiments, and key success metrics for growth initiatives.
• Translate insights from data, user research, and experimentation into clear design direction and impactful solutions that drive measurable business outcomes.
• Influence product and growth strategy through strong design thinking, compelling storytelling, and data-driven recommendations.

📝 Enhancement Note: While the title is "Principal Product Designer – Growth," its focus on "growth initiatives," "experimentation," "funnel optimization," and "data-informed decision-making" places it squarely within the operational aspects of Go-To-Market (GTM) and Revenue Operations. This role requires a deep understanding of how design impacts business metrics and user journeys, aligning it with operations functions that optimize customer acquisition, engagement, and revenue. The emphasis on "systems thinking" and "balancing rapid experimentation with high-quality, scalable design solutions" further underscores its operational and strategic importance.

📈 Primary Responsibilities

• Own and drive the design strategy for growth initiatives across web and product surfaces, ensuring alignment with business objectives and user needs.
• Lead the complete design process for complex and ambiguous growth challenges, from initial problem definition and user research through to final delivery and ongoing iteration.
• Collaborate effectively with Product Managers, Engineers, Data Scientists, and Growth Marketers to conceptualize, define, and execute growth hypotheses and experiments.
• Synthesize insights derived from quantitative data, qualitative user research, and A/B testing results to inform design decisions and create effective user experiences.
• Design and optimize critical user flows including onboarding, activation, pricing and packaging strategies, upsell/cross-sell experiences, and various lifecycle touchpoints to enhance customer value and business revenue.
• Champion a balanced approach, enabling rapid experimentation to test hypotheses while simultaneously ensuring the delivery of high-quality, scalable, and maintainable design solutions.
• Actively influence product and growth strategy by presenting well-reasoned design thinking, compelling data-backed narratives, and clear strategic recommendations.
• Contribute to the evolution and maintenance of Teya's design system, ensuring its application promotes speed, consistency, and scalability across all growth-related product surfaces.
• Mentor and coach other designers within the organization, fostering best practices and elevating the overall design maturity and impact.
• Serve as a design leader without formal people management responsibilities, actively setting high standards, shaping a positive design culture, and leading by example in cross-functional collaborations.

📝 Enhancement Note: The responsibilities highlight a strong operational component. "Owning and driving design strategy for growth initiatives" implies strategic planning and execution, akin to revenue operations. "Leading end-to-end design for complex, ambiguous growth problems" involves structured problem-solving and process management. "Partnering with Product Managers, Engineers, Data Scientists, and Growth Marketers to define hypotheses, experiments, and success metrics" is a core GTM operations function, focusing on data-driven decision-making and measurable outcomes. "Balancing rapid experimentation with high-quality, scalable design solutions" speaks to iterative process improvement and system thinking, crucial in operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and their application to business growth is paramount. A background in Design, Human-Computer Interaction (HCI), UX/UI, or a related field is typically beneficial.

Experience: 8+ years of progressive experience in product design, with a significant and demonstrable focus on growth, experimentation, or funnel optimization.

Required Skills:

• Proven track record of designing and delivering products that have demonstrably driven measurable business impact, such as increased activation rates, conversion metrics, customer retention, or revenue growth.
• Deep understanding of experimentation frameworks, key performance indicators (KPIs), and the principles of data-informed decision-making in product development.
• Exceptional craft and expertise across interaction design, user experience (UX) design, and visual design principles.
• Demonstrated ability to simplify complex problems into clear, actionable design solutions and to communicate these effectively to diverse cross-functional partners.
• Experience operating in fast-paced, product-led environments, with a capacity to adapt to evolving priorities and business needs.
• Comfort and proficiency in operating at both strategic levels (influencing direction) and hands-on execution levels (creating designs).
• Strong leadership and influencing skills, coupled with a collaborative, pragmatic, and results-oriented mindset.
• Ability to mentor and coach other designers, contributing to the growth and maturity of the design function.

Preferred Skills:

• Experience designing for Small and Medium-sized Businesses (SMBs), payment processing systems, or financial products.
• Familiarity with common growth tooling, analytics platforms (e.g., Google Analytics, Mixpanel), or A/B testing frameworks (e.g., Optimizely, VWO).
• Experience with design systems and their application in scaling design efforts efficiently.

📝 Enhancement Note: The experience requirement of "8+ years" and the "Principal / Staff" designation indicate a senior role, implying a need for strategic thinking, leadership qualities, and a proven ability to drive significant business outcomes. The emphasis on "growth, experimentation, or funnel optimization" is key, linking design directly to operational metrics and revenue generation. The "preferred skills" like familiarity with growth tooling and analytics platforms are directly relevant to operations and data analysis.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3-5 case studies showcasing end-to-end product design ownership for growth initiatives.
• Clearly articulate the problem statement, the user research and data insights gathered, and the hypotheses tested.
• Detail the design process, including wireframing, prototyping, user testing, and iteration, with specific examples of how design decisions were informed by data and experimentation.
• Quantify the business impact of your contributions, using metrics such as conversion rate improvements, activation increases, retention gains, or revenue uplift.
• Showcase your ability to simplify complex problems and articulate a clear design strategy that aligns with business goals.

Process Documentation:

• Evidence of defining and refining user flows for critical growth stages: acquisition, onboarding, activation, engagement, monetization, and retention.
• Examples of how you have utilized experimentation frameworks (e.g., A/B testing) to validate design hypotheses and optimize user journeys.
• Documentation of contributions to or utilization of design systems to ensure consistency and scalability in growth-related features.
• Case studies that highlight your ability to balance rapid iteration with the delivery of high-quality, robust design solutions.

📝 Enhancement Note: For a "Principal Product Designer – Growth" role, the portfolio is critical. It should not just display visual design but also a strategic approach to problem-solving, a deep understanding of user journeys, and a data-driven methodology. The emphasis on "growth," "experimentation," and "measurable business impact" means case studies must clearly articulate how design directly contributed to operational metrics and revenue. This is akin to a Revenue Operations or Sales Operations candidate showcasing process improvements and ROI.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Principal/Staff Product Designers in London with 8+ years of experience, specializing in growth and product strategy, the estimated annual salary range is £90,000 - £130,000. This range accounts for the senior nature of the role, the specific growth focus, and the London location's cost of living and market rates.

Benefits:

• Flexible working hours: Trust and autonomy in managing your work schedule.
• Comprehensive Health & Wellness: Access to GymPass for 1,500+ UK gyms, 1-1 therapy sessions, meditation apps, and digital fitness/nutrition resources.
• Enhanced Parental Leave: Extended maternity and paternity leave options for greater support.
• Cycle-to-Work Scheme: Incentives for sustainable commuting.
• Health and Life Insurance: Robust coverage for well-being and security.
• Pension Scheme: Contribution plan for long-term financial planning.
• Generous Annual Leave: 25 days of paid time off, in addition to UK Bank Holidays.
• Daily Office Snacks: Provided in a friendly, comfortable, and informal Central London office environment.

Working Hours: The role offers flexible working hours, with an expected full-time commitment (approximately 40 hours per week).

📝 Enhancement Note: The salary estimation is based on publicly available data for senior product design roles in London, considering the specialization in growth and the Principal/Staff designation. Benefits are detailed as provided, with an emphasis on those supporting work-life balance and employee well-being, which are attractive to experienced professionals. Flexible working hours are highlighted as a key perk that aligns with operational efficiency and employee autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Payment Services Provider. Teya operates in a dynamic and rapidly evolving sector, focusing on empowering small, local businesses with accessible payment and business management tools. This industry context implies a need for innovation, security, and a strong customer-centric approach.

Company Size: Teya is a growing company, likely in the scale-up phase (indicated by a need for senior talent and a mission-driven culture but not yet a large enterprise). This size offers opportunities for significant impact while maintaining a connected and agile environment. For operations professionals, this often means a chance to shape processes and influence strategy.

Founded: Founded in 2019, Teya is a relatively young company, indicating a modern, agile, and potentially disruptive approach to the market. This history suggests a culture of rapid development, learning, and adaptation.

Team Structure:

• The Design team likely comprises specialists in various areas (UX, UI, Interaction, potentially Brand).
• This role sits within a cross-functional "Growth" team, which includes Product Managers, Engineers, Data Scientists, and Growth Marketers.
• Reporting structure is likely to a Head of Design or VP of Product, with strong collaborative ties to growth-focused product leadership.

Methodology:

• Data-Driven Decision Making: Central to the role, with a heavy reliance on experimentation, analytics, and user research to guide product and design strategies.
• Agile & Iterative Development: The company culture likely embraces rapid prototyping, A/B testing, and continuous improvement cycles.
• Systems Thinking: Applying design and operational strategies holistically across the customer lifecycle and product surfaces.
• Cross-Functional Collaboration: A core tenet, ensuring alignment and shared ownership between design, product, engineering, data, and marketing.

Company Website: https://www.teya.com/

📝 Enhancement Note: Teya's mission to support small businesses is a strong cultural indicator. The company's age (founded 2019) suggests a modern, fast-paced environment where operational efficiency and innovative solutions are key. The emphasis on cross-functional teams and data-driven methodologies aligns perfectly with the operational aspects of GTM and Revenue Operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Principal/Staff level, representing a senior individual contributor role. It signifies a high degree of autonomy, strategic influence, and expertise. For operations professionals, this means leading complex projects, mentoring others, and contributing significantly to high-level business strategy without direct people management. The focus on "growth" also implies a trajectory towards influencing revenue generation and customer lifecycle optimization.

Reporting Structure: The Principal Product Designer will likely report to a Head of Design or VP of Product. Crucially, they will work in close partnership with Product Managers, Engineers, Data Scientists, and Growth Marketers within a dedicated growth team. This structure emphasizes collaboration and shared accountability for growth outcomes.

Operations Impact: The role's direct impact on revenue is substantial. By leading design for growth initiatives—from acquisition to monetization and retention—this designer will be instrumental in improving conversion rates, increasing customer lifetime value, optimizing pricing strategies, and driving overall business performance. Their work will directly influence key operational metrics and contribute to Teya's financial growth.

Growth Opportunities:

• Strategic Influence: Opportunity to shape the product and growth strategy of a fast-growing fintech company.
• Skill Specialization: Deepen expertise in growth design, experimentation, funnel optimization, and data-informed product development.
• Mentorship & Leadership: Develop leadership skills by mentoring junior designers and influencing design culture and best practices across the organization.
• Career Advancement: Potential to move into leadership roles (e.g., Design Lead, Head of Product Design) or become a recognized expert in growth design within the fintech space.
• Cross-Functional Mastery: Gain in-depth experience working with product, engineering, data, and marketing, enhancing skills in cross-functional collaboration and operational execution.

📝 Enhancement Note: This role offers a clear path to significant operational impact and career growth, particularly for those interested in the intersection of design, product strategy, and revenue generation. The emphasis on "growth" and "business impact" aligns with the career aspirations of operations professionals looking to drive tangible results.

🌐 Work Environment

Office Type: Teya offers a "Friendly, comfortable, and informal office environment in Central London." This suggests a collaborative workspace that prioritizes employee well-being and open communication, fostering a positive atmosphere for focused work and team interaction.

Office Location(s): Central London, United Kingdom. This prime location provides excellent accessibility via public transport and places the office within a vibrant business hub.

Workspace Context:

• Collaborative Environment: The informal office setting encourages spontaneous interactions, brainstorming sessions, and cross-functional discussions, vital for operational alignment and problem-solving.
• Operations Tools & Technology: While not explicitly detailed, Teya likely provides standard design software, collaboration tools (e.g., Slack, Jira), and access to analytics and experimentation platforms necessary for growth-focused work.
• Team Interaction: Opportunities for regular interaction with a diverse team of designers, product managers, engineers, data scientists, and marketers, fostering a cohesive and efficient working dynamic.

Work Schedule: Flexible working hours are a key perk, allowing employees to manage their schedules effectively. This flexibility is conducive to operations roles that may require deep focus blocks for data analysis or process optimization, balanced with collaborative meetings.

📝 Enhancement Note: The emphasis on a "friendly, comfortable, and informal" office in "Central London" with "flexible working hours" paints a picture of a modern, employee-centric workplace. For operations roles, this environment suggests a culture that values collaboration, efficiency, and employee well-being, crucial for sustained high performance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio for relevant experience in growth, experimentation, and measurable impact.
• Portfolio Review & Presentation: You will likely present a selection of your case studies, detailing your process, strategic thinking, and the business outcomes achieved. This is a critical stage to showcase your operations-minded approach to design.
• Hiring Manager/Team Interviews: Discussions with Product Managers, Engineers, and potentially other designers to assess your collaboration skills, problem-solving abilities, and cultural fit. Expect questions about how you approach ambiguous problems and drive growth.
• Cross-Functional Interview: An interview with stakeholders from Data, Marketing, or Engineering to evaluate your ability to collaborate effectively and influence across different functional areas.
• Final Interview: Potentially with senior leadership (e.g., Head of Design, VP Product) to discuss strategic vision, leadership potential, and overall alignment with Teya's mission.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable business impact (e.g., "Increased activation rate by 15%," "Reduced churn by 5%," "Improved conversion funnel completion by 10%"). This is crucial for demonstrating operational effectiveness.
• Show Your Process: Detail your approach to discovery, research, ideation, experimentation, and iteration. Explain why you made certain design decisions, referencing data and user insights.
• Highlight Growth Focus: Emphasize projects where you directly contributed to user acquisition, activation, engagement, monetization, or retention.
• Tell a Story: Structure your case studies as narratives that clearly articulate the challenge, your role, your process, and the impactful results.
• Demonstrate Strategic Thinking: Explain how your design solutions aligned with broader business objectives and growth strategies.

Challenge Preparation:

• Be prepared for a design exercise or take-home challenge that assesses your ability to tackle a growth-related problem. This might involve analyzing a hypothetical scenario, proposing solutions, and outlining an experimentation plan.
• Focus on demonstrating your ability to identify opportunities, formulate hypotheses, design experiments, and define success metrics.
• Practice articulating your thought process and design rationale clearly and concisely, as if presenting to a cross-functional team.

📝 Enhancement Note: The interview process strongly emphasizes the operational aspects of the role. The portfolio review and any design challenges will likely focus on how candidates use design to drive measurable business outcomes, akin to how operations professionals are evaluated on efficiency and ROI. Demonstrating an understanding of metrics, experimentation, and cross-functional collaboration will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, as it's an industry standard), Sketch, Adobe Creative Suite.
• Prototyping Tools: InVision, Principle, ProtoPie (for advanced interactions).
• Collaboration & Project Management: Jira, Confluence, Asana, Trello.
• Communication: Slack, Microsoft Teams.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Product Analytics: Mixpanel, Amplitude, Heap.
• A/B Testing & Experimentation Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize, internal experimentation frameworks.

CRM & Automation:

• While not directly a CRM role, understanding how product design impacts user journeys within a CRM context might be relevant. Familiarity with platforms like Salesforce, HubSpot, or similar systems from a user journey perspective could be beneficial.
• Data Visualization: Tableau, Power BI, Looker (for understanding and presenting data insights).

📝 Enhancement Note: Proficiency with design tools is a given, but for this role, deep familiarity with analytics and experimentation platforms is crucial. These tools are the backbone of growth operations, enabling data-informed decision-making and iterative improvements, which are central to this designer's responsibilities.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A core value, emphasizing that decisions are made based on evidence, experimentation, and measurable outcomes, rather than solely on intuition.
• Customer-Centricity: A deep commitment to understanding and serving the needs of small businesses, ensuring Teya's products provide genuine value and ease of use.
• Collaboration & Transparency: Fostering an environment where open communication, shared knowledge, and cross-functional teamwork are paramount to achieving collective goals.
• Impact & Ownership: Encouraging individuals to take initiative, drive projects to completion, and be accountable for the results they achieve, particularly in relation to business growth and efficiency.
• Continuous Learning & Improvement: A culture that supports professional development, experimentation, and the adoption of new best practices to stay ahead in a dynamic industry.

Collaboration Style:

• Cross-Functional Integration: The role is designed for deep collaboration with Product, Engineering, Data, and Marketing teams, working together on shared growth objectives.
• Process-Oriented: A focus on defining, refining, and optimizing workflows and processes to ensure efficient execution and scalable outcomes.
• Feedback-Rich: An environment where constructive feedback is welcomed and utilized for continuous improvement of designs, processes, and team dynamics.
• Pragmatic & Results-Focused: While valuing craft, the emphasis is on delivering solutions that achieve tangible business impact and contribute to Teya's mission.

📝 Enhancement Note: The company values and collaboration style described are highly indicative of a successful operations-focused team. The emphasis on "Data-Driven," "Impact & Ownership," and "Continuous Learning" aligns perfectly with the core principles of Revenue Operations, Sales Operations, and GTM strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Experimentation with Quality: The need to rapidly test hypotheses while ensuring that the final designs are robust, scalable, and maintain a high standard of craft.
• Navigating Ambiguity: Tackling complex, ill-defined growth problems that require significant strategic thinking and a structured approach to problem-solving.
• Influencing Stakeholders: Effectively communicating design rationale and advocating for data-informed design decisions to diverse cross-functional partners.
• Measuring Impact: Defining and tracking the right metrics to accurately attribute business impact to design interventions in a complex customer journey.
• Scaling Design: Contributing to and leveraging a design system to ensure consistency and efficiency as Teya's product suite and user base grow.

Learning & Development Opportunities:

• Growth Design Specialization: Deepen expertise in growth methodologies, experimentation frameworks, and conversion rate optimization through hands-on experience.
• Fintech & SMB Domain Expertise: Gain valuable insights into the unique needs and challenges of small businesses and the intricacies of the fintech payment sector.
• Strategic Product Leadership: Develop skills in influencing product strategy and contributing to high-level business decisions through design leadership.
• Mentorship Programs: Opportunities to learn from and mentor other designers, enhancing leadership and coaching capabilities.
• Industry Trends: Exposure to cutting-edge design practices, growth hacking techniques, and emerging technologies within the fintech landscape.

📝 Enhancement Note: The challenges presented are typical for senior growth-focused roles and directly relate to operational execution and strategic problem-solving. The learning opportunities are geared towards developing expertise in areas highly valued in GTM and Revenue Operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant growth initiative from concept to delivery. What was the problem, your approach, the key metrics, and the outcome?" (Focus on process, data, and impact.)
• "How do you approach designing for ambiguity? Walk us through your process for tackling a complex, undefined growth problem." (Highlight structured problem-solving and research methodologies.)
• "Imagine we want to increase our SMB customer activation rate by 20% next quarter. What are some initial hypotheses you might explore, and how would you design experiments to test them?" (Demonstrate data-informed hypothesis generation and experimental design.)
• "How do you balance the need for rapid experimentation with maintaining high-quality, scalable design solutions?" (Showcase your understanding of iterative processes and design systems.)

Company & Culture Questions:

• "What interests you about Teya's mission to support small businesses?" (Connect your passion to the company's purpose.)
• "How do you see your role as a Principal Designer contributing to our overall growth strategy and operational efficiency?" (Emphasize your impact beyond just design deliverables.)
• "Describe your experience mentoring other designers or influencing design culture." (Highlight your leadership potential and collaborative spirit.)

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the business problem and user need for each case study.
• Showcase Your Process: Use visuals (wireframes, prototypes, data charts) to illustrate your design journey, research findings, and iterative steps.
• Quantify Impact: Dedicate a slide or section to the measurable results and ROI achieved. Be specific with numbers and percentages.
• Explain Your Role: Be clear about your individual contributions, especially in collaborative projects.
• Connect to Teya: Briefly explain how your skills and experience align with Teya's mission and the specific requirements of this growth role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-driven, process-oriented, and impact-focused approach. Candidates need to prove they can translate design thinking into tangible business outcomes, which is the hallmark of successful operations professionals.

📌 Application Steps

To apply for this Principal Product Designer – Growth position:

• Submit your application through the provided link on Ashby.
• Customize Your Resume: Tailor your resume to highlight your experience in growth, experimentation, funnel optimization, and measurable business impact. Use keywords from the job description and quantify your achievements with specific metrics.
• Curate Your Portfolio: Select 3-5 strong case studies that showcase your end-to-end design process for growth initiatives. Ensure each case study clearly articulates the problem, your solution, your process (including data and experimentation), and the quantifiable business results.
• Prepare Your Presentation: Rehearse presenting your portfolio case studies, focusing on storytelling, clarity, and demonstrating your strategic thinking and operational impact. Practice articulating your role and the outcomes achieved.
• Research Teya: Understand Teya's mission, product, target market (SMBs), and recent developments. Consider how your design philosophy and growth experience can uniquely contribute to their specific challenges and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.