Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer Company: Harvest Hosts Location: Remote (US-based preferred, with a focus on Colombia for potential timezone alignment) Job Type: Full-Time Category: Marketing Operations / Creative Operations / Performance Marketing Date Posted: December 3, 2025 Experience Level: 8-10 Years Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in driving measurable growth through the creation and optimization of high-impact creative assets for paid and owned marketing channels, with a strong emphasis on performance metrics.
• The Performance Creative Designer will bridge the gap between creative execution and data-driven decision-making, focusing on producing scroll-stopping advertisements that convert.
• Key responsibilities include hands-on design and video editing for paid social campaigns, continuous A/B testing, and translating campaign results into actionable creative iterations.
• This position requires a unique blend of artistic talent and analytical rigor, ensuring creative output directly contributes to business objectives like membership growth and conversion rates.

📝 Enhancement Note: While the job is listed as remote within the US, the AI-derived location data suggests a potential focus on or alignment with Colombia timezones. This implies the company might be open to or already working with talent in that region, or that the remote infrastructure is robust enough to support diverse geographical locations. For operations professionals, this could indicate a global or distributed team structure.

📈 Primary Responsibilities

• Develop and execute performance-driven creative strategies for paid social (Meta, TikTok, YouTube), display, video, email, and landing pages, with the primary goal of driving conversions and membership growth.
• Partner closely with the Senior Director of Brand Marketing, lifecycle marketing, paid media, and brand teams to conceptualize and produce high-performing ad creatives, leveraging audience insights, platform trends, and performance data.
• Translate campaign results and A/B test findings into actionable creative iterations, continuously refining messaging, visuals, and calls-to-action (CTAs) to optimize for key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS).
• Independently produce short-form video ads and static creative assets for platforms including Meta, TikTok, and YouTube, and manage external designers and freelancers to scale creative production as needed.
• Ensure all creative output adheres to brand guidelines while adapting effectively to the specific nuances and best practices of performance marketing platforms like Meta, YouTube, Google, and TikTok.
• Collaborate intimately with paid acquisition and lifecycle marketing teams to ensure alignment on audience targeting, offer strategy, and overall funnel optimization, creating a cohesive customer journey.
• Proactively stay abreast of evolving creative trends, emerging ad formats, and platform updates across all performance marketing channels, championing the testing of new and innovative approaches.
• Mentor and guide a small team of designers and video editors, setting high standards for creative quality, clarity of message, and measurable impact on business objectives.

📝 Enhancement Note: The responsibilities emphasize a hands-on, execution-focused role rather than a purely strategic one. The mention of "independently produce" and "managing designers and freelancers" highlights the need for both strong individual contribution and team leadership/coordination capabilities. The focus on "performance-driven" and "measurable results" is a core theme, aligning with revenue operations and sales operations principles of driving tangible business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring this level of creative expertise and strategic thinking in a performance context. Experience: 8-10 years of direct experience in performance marketing creative, digital advertising, or growth design, with a preference for candidates who have worked in Direct-to-Consumer (DTC) or subscription-based business models.

Required Skills:

• Proven track record of creating and optimizing ad creatives that demonstrably drive measurable results (e.g., increased CTR, CVR, ROAS).
• Expert-level proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and Premiere Pro or After Effects.
• Demonstrated ability to independently design and edit short-form video advertisements and static creative assets.
• Strong understanding of platform-specific creative best practices and nuances for Meta (Facebook/Instagram), TikTok, YouTube, and Google Display networks.
• Comfort and experience working with performance data and analytics tools such as Google Analytics, Looker, or native ad platform dashboards.
• Experience managing creative professionals, including designers, video editors, and freelancers, ensuring project delivery and quality.
• Excellent storytelling capabilities, with strong copy-editing and visual communication skills to craft compelling narratives.
• A self-starter mentality with the ability to thrive in a fast-paced, collaborative, and remote work environment.

Preferred Skills:

• Proficiency in alternative professional video editing tools like Final Cut Pro or DaVinci Resolve, or mobile-first editing tools like CapCut Pro.
• Experience with A/B testing methodologies and tools for creative optimization.
• Familiarity with Asana, Trello, or similar project management tools for workflow tracking.
• Understanding of basic user experience (UX) principles for landing page design and conversion rate optimization (CRO).
• Experience within the RV, travel, or membership-based industry to leverage domain-specific insights.

📝 Enhancement Note: The emphasis on "expert-level proficiency" and the requirement to "independently design and edit" strongly suggest that this role is for a hands-on practitioner, not just a manager. The experience requirement of 8-10 years indicates a mid-to-senior level position where strategic input is expected alongside execution. The portfolio is highlighted as crucial, indicating that practical demonstration of skills is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase specific campaigns where your creative directly contributed to measurable improvements in key metrics like CTR, CVR, ROAS, or membership acquisition. Detail the problem, your creative solution, the testing methodology, and the quantifiable results.
• Platform-Specific Examples: Include examples of static ads, short-form videos, and motion graphics tailored for Meta, TikTok, and YouTube, demonstrating an understanding of each platform's unique creative requirements and best practices.
• A/B Testing Variations: Present examples of ad creative that have been A/B tested, clearly indicating the original and variant designs, the hypotheses tested, and the outcome of the tests.
• Brand Consistency in Performance: Demonstrate how you maintain brand integrity and visual identity while creating creatives optimized for performance marketing channels.

Process Documentation:

• Creative Development Workflow: Outline your typical process for ideating, designing, producing, and iterating on creative assets for performance campaigns, from brief to final delivery.
• Collaboration Protocols: Detail how you collaborate with marketing, paid media, and lifecycle teams to gather insights, align on creative briefs, and incorporate feedback.
• Testing and Optimization Cadence: Describe your approach to regular creative testing and how you systematically use data to inform iterative improvements and new creative concepts.
• Asset Management and Version Control: Briefly touch upon how you manage creative assets, ensuring proper version control, especially when dealing with multiple iterations and A/B tests.

📝 Enhancement Note: The explicit mention of a "Portfolio Highly Encouraged" with specific examples of "performance-oriented creative," "short-form video ads," "static paid social assets," "motion graphics," and "A/B-tested ad variations" underscores the critical nature of this section. For operations roles, a portfolio is often the primary way to demonstrate practical application of skills, process adherence, and impact. This requirement is standard for senior creative roles focused on measurable outcomes.

💵 Compensation & Benefits

Salary Range: $85,000 - $95,000 annually. This range is competitive for a remote, full-time Performance Creative Designer role with 8-10 years of experience, particularly within a venture-backed company.

Benefits:

• Full benefits package (details not specified, but typically includes health, dental, vision insurance).
• Paid Time Off (PTO) for work-life balance.
• Parental leave to support new parents.
• 401k retirement savings plan, demonstrating commitment to long-term employee financial well-being.
• A "fun work environment," suggesting a positive and engaging company culture.

Working Hours: Assumed to be a standard 40-hour work week, typical for full-time employment. As a remote role, there may be flexibility in daily scheduling, but consistent availability for collaboration and meetings, particularly with teams in potentially different time zones, is expected.

📝 Enhancement Note: The salary range is explicitly provided, which is helpful. The benefits listed are standard but valuable. The "fun work environment" is a qualitative benefit. For operations candidates, understanding the typical working hours and any flexibility is key for managing their own workflows and ensuring alignment with team processes. The mention of "venture-backed" implies potential for dynamic growth and evolving benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: RV camping network and travel technology. Harvest Hosts operates within the growing RV and outdoor recreation sector, leveraging technology to enhance the travel and camping experience. This industry is often characterized by a passion for exploration, community, and supporting small businesses. Company Size: Harvest Hosts is described as "venture-backed," suggesting a growth-oriented company that is likely past the startup phase but still agile and scaling. The presence of multiple distinct brands (Harvest Hosts, Boondockers Welcome, Escapees RV Club, CampScanner, Brit Stops) indicates a significant operational scope and potential for cross-functional initiatives. Founded: The founding date is not explicitly provided, but the description of "one of the largest and most established RV membership organizations" (referring to Escapees RV Club) suggests a history within the RV space, potentially with acquisitions contributing to its current diverse offering.

Team Structure:

• The role reports to the "Senior Director of Brand Marketing," indicating a hierarchical structure within the marketing department.
• The Performance Creative Designer will "mentor and guide a small but mighty creative team," suggesting direct reports or oversight of other creative personnel.
• Close collaboration is expected with "lifecycle, paid media, and brand teams," highlighting a cross-functional operational model common in marketing departments focused on performance.

Methodology:

• Data-Driven Decision Making: The role's core function is to use "performance data and analytics tools" to inform and optimize creative output, emphasizing a strong data-centric approach.
• Iterative Creative Development: A key responsibility is to "translate campaign results and A/B test data into actionable creative iterations," underscoring a continuous improvement cycle.
• Platform-Specific Optimization: The need to "ensure all creative reflects brand guidelines while adapting to the nuances of performance marketing platforms" points to a methodology that balances brand consistency with channel-specific effectiveness.

Company Website: https://harvesthosts.com/

📝 Enhancement Note: The company operates across multiple brands, which means the Performance Creative Designer might be responsible for creating assets for a diverse portfolio of services. This requires adaptability and an understanding of how to tailor creative to different customer segments and value propositions within the broader RV and travel ecosystem. The "venture-backed" status suggests a focus on rapid growth and scalability, which often translates to a dynamic and demanding work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor with leadership potential. It requires substantial hands-on expertise (8-10 years) in a specialized area (performance creative) and includes mentoring responsibilities. It sits at the intersection of creative execution, performance marketing, and brand stewardship. Reporting Structure: The Performance Creative Designer reports to the Senior Director of Brand Marketing. This structure places the role within a broader marketing strategy, with direct influence on the execution of brand messaging through performance channels. Operations Impact: The primary impact of this role is directly tied to driving measurable business results. By creating and optimizing high-performing creative assets, the designer directly influences key performance indicators such as customer acquisition cost (CAC), conversion rates, lifetime value (LTV), and ultimately, membership growth and revenue for Harvest Hosts and its associated brands. This makes it a critical function within the Go-To-Market (GTM) operations.

Growth Opportunities:

• Leadership Expansion: As the company grows and potentially expands its creative team, there's an opportunity to evolve into a Creative Lead or Director role, managing larger teams and a broader creative strategy.
• Strategic Influence: Deepening expertise in performance marketing and demonstrating consistent ROI can lead to greater strategic input in campaign planning, audience segmentation, and overall marketing strategy.
• Cross-Brand Expertise: Gaining experience across multiple distinct brands within the Harvest Hosts portfolio offers opportunities to develop a versatile skill set and become an invaluable asset for diverse marketing initiatives.
• Skill Specialization: The role encourages staying at the forefront of creative trends and ad formats, allowing for specialization in emerging platforms or advanced creative techniques.

📝 Enhancement Note: The "mentoring and guiding a small but mighty creative team" is a key indicator of growth potential into a leadership track. Candidates should be prepared to discuss how they've managed or mentored others and how they would approach it in this role. The direct link to revenue metrics makes this a high-visibility position with significant potential for impact and recognition.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce, requiring strong communication and collaboration tools. Office Location(s): While the role is remote, the AI-derived data suggests a potential alignment or preference for candidates in or near Colombia time zones (America/Bogota). The primary listed location is "CO" (Colorado, USA), but "TELECOMMUTE" and "US" location requirements alongside the Colombian timezone data suggest flexibility.

Workspace Context:

• Distributed Collaboration: Expect frequent use of digital collaboration tools (e.g., Slack, Zoom, project management software) to maintain team cohesion and workflow efficiency.
• Technology-Centric: A robust technology stack for design, video editing, project management, and communication is essential for individual productivity and team alignment.
• Performance-Oriented Culture: The workspace culture is likely driven by data, experimentation, and a focus on achieving tangible marketing results. This requires an environment where feedback is valued and iteration is encouraged.

Work Schedule: Standard 40-hour work week is assumed. For a remote role, particularly one that might bridge different time zones, flexibility in daily hours may be offered, but consistent availability during core business hours for team collaboration and meetings is crucial. This allows for timely feedback loops on creative assets and campaign performance.

📝 Enhancement Note: The dual indication of "CO" (Colorado) and "America/Bogota" timezones for a remote role is noteworthy. It might mean the company is open to hiring in various regions, or that they have a specific operational need to align with certain time zones. Candidates should clarify their location and timezone expectations during the application process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, with a strong emphasis on performance-oriented creative examples.
• Hiring Manager Interview: A discussion with the Senior Director of Brand Marketing to delve into your experience, creative philosophy, approach to performance marketing, and how you've driven results. Expect questions about your portfolio and specific examples of your work.
• Skills Assessment/Creative Challenge: A hands-on exercise, potentially involving designing a static ad or editing a short video based on a brief, or a case study presentation. This will evaluate your technical skills, creative thinking under pressure, and ability to apply performance principles.
• Team/Cross-Functional Interviews: Meetings with key stakeholders from paid media, lifecycle, or brand teams to assess collaboration style, communication skills, and how you integrate creative with broader marketing strategies.
• Final Interview: Potentially with a higher-level executive to discuss cultural fit and long-term alignment.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio clearly showcases "performance-oriented creative." For each piece, briefly explain the objective, target audience, platform, your role, and the measurable results achieved (e.g., "Increased CTR by 15%," "Achieved a ROAS of 3.5x").
• Showcase A/B Tests: Include examples of ad variations you've tested. Clearly label them and explain the hypothesis and outcome. This demonstrates your analytical approach to creative.
• Video is Key: Given the emphasis on short-form video, ensure your video editing skills are prominently featured. Show examples of ads that are engaging and drive action.
• Platform Nuances: Select examples that demonstrate your understanding of how to tailor creative for different platforms like Meta, TikTok, and YouTube.
• Conciseness and Clarity: Organize your portfolio for easy navigation. Use clear descriptions and focus on the most impactful projects. A well-structured online portfolio (e.g., personal website, Behance) is ideal.

Challenge Preparation:

• Understand the Brand: Research Harvest Hosts, its mission, its various brands, and its target audience. Understand the RV and travel industry.
• Performance Metrics: Be ready to discuss common performance marketing metrics (CTR, CVR, CPA, ROAS, LTV) and how creative impacts them.
• Creative Process: Articulate your step-by-step process for creating a high-performing ad, from brief to final execution and testing.
• Problem-Solving: Prepare to discuss how you would approach a specific creative challenge (e.g., low CTR on a campaign, need for new video concepts) and how you would use data to guide your solution.

📝 Enhancement Note: The emphasis on "performance-oriented creative" and "measurable results" in the portfolio review is paramount. Candidates should be prepared to speak extensively about the data and impact of their work, not just the aesthetics. The mention of "hands-on creative execution role focused on producing and testing high-performing paid ads" in the job description reinforces this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop (for static assets), Illustrator (for graphics and branding elements), and Premiere Pro or After Effects (for video editing and motion graphics).
• Video Editing Software: Proficiency in professional video editing tools is essential, including but not limited to Premiere Pro, After Effects, Final Cut Pro, DaVinci Resolve, or CapCut Pro. The ability to independently produce and edit short-form video ads is a core requirement.

Analytics & Reporting:

• Ad Platform Dashboards: Deep familiarity with performance metrics and creative reporting within Meta Ads Manager, TikTok Ads Manager, Google Ads (for Display), and YouTube Ads.
• Web Analytics Tools: Comfort working with tools like Google Analytics to understand user behavior and campaign attribution.
• Business Intelligence/Data Visualization Tools: Experience with tools like Looker or similar platforms for deeper data analysis and reporting is preferred.

CRM & Automation:

• While not a primary focus, familiarity with how creative assets are deployed through email marketing platforms or integrated into CRM workflows may be beneficial for understanding the end-to-end customer journey.

📝 Enhancement Note: The explicit mention of "Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects) and/or another professional video editing tool (Final Cut, DaVinci, CapCut Pro)" highlights the technical demands of this role. This isn't just about conceptualizing; it's about executing. For operations professionals, understanding the tools used by creative teams is crucial for effective collaboration and workflow integration.

👥 Team Culture & Values

Operations Values:

• Data-Driven Impact: A core value is the commitment to using data to drive decisions and measure the success of creative initiatives, ensuring that design efforts contribute directly to business objectives.
• Continuous Improvement: The culture likely embraces experimentation and iteration, valuing a mindset of constant learning and optimization through A/B testing and performance analysis.
• Collaborative Innovation: Expect a culture that encourages cross-functional teamwork, where creative professionals work closely with marketing, media, and brand teams to co-create effective campaigns.
• Brand Stewardship with Performance Focus: A balance between maintaining strong brand guidelines and pushing creative boundaries to achieve performance marketing goals is likely prioritized.
• Efficiency and Scalability: As a growing, venture-backed company, there's an implicit value placed on efficient processes and scalable solutions, especially in creative production.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with various departments, necessitating strong communication skills and the ability to translate creative concepts into terms understandable to non-designers, and vice-versa.
• Feedback-Oriented: A culture that values constructive feedback is essential for the iterative process of performance creative development. Openness to critique and the ability to incorporate feedback are key.
• Agile and Responsive: The fast-paced nature of performance marketing demands a responsive and agile approach to creative updates and campaign adjustments.

📝 Enhancement Note: The emphasis on "performance," "data," and "results" suggests a culture that is highly results-oriented and less focused on purely aesthetic outcomes. Candidates should be prepared to demonstrate how their creative work directly impacts the bottom line and how they integrate with data analysis.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand vs. Performance: The primary challenge will be to create compelling, on-brand creative that also adheres to the specific, often fast-paced, requirements of performance marketing platforms and A/B testing.
• Rapid Iteration and Testing: Keeping up with the demand for frequent creative updates and A/B tests across multiple platforms can be demanding, requiring efficient workflows and strong time management.
• Measuring Creative Impact: Clearly attributing success and ROI to specific creative elements within broader campaigns requires robust tracking and analysis capabilities.
• Managing External Resources: Effectively managing designers and freelancers to ensure on-brand, high-quality output that meets performance objectives requires strong delegation and quality control skills.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gaining a comprehensive understanding of paid acquisition strategies, funnel optimization, and platform-specific ad buying.
• Advanced Creative Techniques: Mastering new video editing techniques, motion graphics, or emerging ad formats and platforms.
• Data Analysis for Creatives: Developing a more sophisticated understanding of analytics tools and how to derive actionable insights from performance data to inform creative strategy.
• Leadership and Mentorship: Honing skills in managing and mentoring a creative team, fostering talent, and setting strategic direction for creative output.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only technically skilled but also strategically minded and adaptable to a data-driven, results-focused environment. The growth opportunities are substantial for someone looking to advance in the performance marketing creative space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a high-performing ad creative from brief to launch. How do you incorporate data and testing into this process?" (Focus on workflow, data integration, and iterative improvement.)
• "Tell me about a time you created an ad that significantly underperformed. What did you learn, and how did you pivot the creative strategy?" (Demonstrate learning from failure, analytical skills, and adaptability.)
• "How do you balance maintaining brand consistency with the need to create scroll-stopping, performance-driven ads for platforms like TikTok or Meta?" (Address the core tension of the role and your strategic approach.)
• "Given our business model (RV camping network, membership), what are some creative angles or concepts you might explore for our paid social campaigns?" (Showcase industry understanding and creative ideation.)

Company & Culture Questions:

• "What interests you about Harvest Hosts and the RV/travel industry?" (Demonstrate genuine interest and research.)
• "How do you approach collaboration with media buyers, lifecycle marketers, and brand managers?" (Highlight teamwork and communication style.)
• "How do you stay up-to-date with the latest creative trends and platform algorithm changes?" (Showcase proactivity and continuous learning.)
• "Describe your experience mentoring or managing designers. What is your philosophy on leading a creative team?" (Assess leadership potential and team management approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece in your portfolio, clearly articulate:
  • The Challenge: What was the objective or problem?
  • Your Solution: What creative did you develop and why?
  • The Platform/Audience: Where and to whom was it targeted?
  • The Results: What were the measurable outcomes (metrics, ROI)?
• Quantify Everything: Emphasize the "performance" aspect. Use numbers, percentages, and specific KPIs to demonstrate impact.
• Showcase A/B Tests: If possible, present an A/B test where you show variations and explain which performed better and why.
• Be Ready for Technical Deep Dives: Be prepared to discuss the software you used, your specific techniques in video editing or design, and why you made certain creative choices.
• Conciseness: Present your strongest, most relevant work efficiently. Tailor your presentation to the specific demands of the role.

📝 Enhancement Note: The interview preparation advice focuses heavily on demonstrating both creative skill and a data-driven, results-oriented mindset. Candidates must be ready to "prove it" with concrete examples and quantifiable achievements, aligning with the operational focus of this role.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided application link: https://harvesthosts.applytojob.com/apply/JECOzGTrwy/Performance-Creative-Designer
• Curate Your Portfolio: Select your most impactful work that highlights performance-driven creative, A/B testing successes, and short-form video production for social platforms. Ensure each piece clearly states the objective and measurable results.
• Tailor Your Resume: Emphasize your 8-10 years of experience in performance marketing creative, growth design, and digital advertising. Use keywords from the job description such as "performance marketing," "creative strategy," "video editing," "Adobe Creative Suite," "A/B testing," and "ROAS." Quantify achievements where possible.
• Prepare Your Narrative: Practice articulating your creative process, how you use data to inform decisions, and your experience managing creative projects and teams. Be ready to walk through your portfolio with specific examples.
• Research Harvest Hosts: Understand their mission, their suite of brands, and their target audience. Consider how your creative approach aligns with their goals in the RV and travel industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding location nuances and specific team structures, should be verified directly with the hiring organization during the application process.