Performance Ad Creative Designer

📍 Job Overview

Job Title: Performance Ad Creative Designer

Company: Petra Brands

Location: Remote (Jakarta, Indonesia focus)

Job Type: Freelance, Contract, or Full-Time (depending on candidate fit)

Category: Marketing & Advertising Operations / Creative Production

Date Posted: 2026-05-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead high-volume, high-converting creative production for direct-to-consumer (DTC) paid media campaigns.

• Bridge the gap between visual aesthetics and rapid execution for direct-response advertising.

• Leverage AI tools to scale creative output and adapt visuals based on performance data.

• Understand and implement strategies for platform-native ad formats across Meta, TikTok, and YouTube.

📝 Enhancement Note: This role is heavily focused on direct-response marketing, where the primary objective is immediate conversion and return on ad spend (ROAS), rather than traditional brand building. The emphasis on "performance" and "selling" through design is a key differentiator.

📈 Primary Responsibilities

• Design static ad concepts and generate rapid variations for Meta, TikTok, YouTube, and Native ad placements.

• Translate brand assets, customer pain points, and product benefits into compelling ad creatives optimized for testing specific hooks and buying desires.

• Produce both "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, polished product layouts).

• Proactively identify unique marketing angles and develop "advertorial-style" creative concepts from lean briefs, minimizing the need for extensive direction.

• Analyze creative testing data (e.g., CTR, CPA, ROAS) to iterate on winning concepts and discontinue underperforming visuals, driving continuous optimization.

• Collaborate with performance marketing teams to ensure creative aligns with campaign objectives and target audience segments.

• Stay abreast of emerging ad creative trends, platform best practices, and AI tool advancements to maintain a competitive edge.

📝 Enhancement Note: The responsibility for identifying unique angles and developing "advertorial-style" thinking from lean briefs indicates a need for a proactive and strategic creative mindset, not just a task-execution one. This implies a higher level of ownership and conceptual input expected from the designer.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred. Equivalent practical experience will be considered.

Experience: A minimum of 2-5 years of proven experience in designing creatives specifically for paid digital advertising, with a strong emphasis on direct-response campaigns for consumer brands.

Required Skills:

• Direct Response Design: Demonstrated ability to create visuals that drive immediate action (clicks, conversions).

• Paid Social Ads Expertise: Deep understanding of creative best practices and requirements for Meta (Facebook/Instagram), TikTok, and YouTube ad platforms.

• AI Creative Tools Proficiency: Fluency in utilizing AI-powered design tools to enhance speed, volume, and creative variation.

• Performance Marketing Acumen: Ability to interpret and apply performance metrics such as ROAS, CTR, and CPA to creative decision-making.

• Native/UGC-Style Design: Skill in creating authentic-looking creatives that blend seamlessly into social feeds.

• Visual Storytelling: Ability to craft compelling visual narratives that resonate with target audiences and highlight key benefits or pain points.

• Rapid Prototyping & Iteration: Capacity to quickly produce multiple design variations and iterate based on performance feedback.

• Graphic Design Software: Mastery of industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, After Effects; Figma).

• Brief Interpretation: Ability to understand and execute effectively from lean creative briefs.

Preferred Skills:

• Experience in Health, Wellness, Beauty, or Fitness consumer product categories.

• Familiarity with video editing and motion graphics for ad creatives.

• Basic understanding of A/B testing methodologies for creative elements.

• Experience with ad creative management platforms.

📝 Enhancement Note: The explicit mention of "DTC paid ad experience" and "proven creative output" strongly suggests that candidates should prioritize showcasing work that directly demonstrates their ability to drive sales and conversions through design, rather than general branding portfolios. The emphasis on AI tools indicates this is a critical, not just a nice-to-have, skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that prominently features actual paid social ads created for direct-response campaigns. General branding, web design, or print work should be de-emphasized unless it directly supports a paid media case study.

• Demonstrate a range of creative styles, including both polished, benefit-driven ads and authentic, UGC-inspired formats.

• Include case studies or examples that clearly articulate the problem/hook, the creative solution, and the performance outcomes (ROAS, CTR, CPA improvements).

• Showcase the ability to rapidly iterate on creative concepts and variations.

Process Documentation:

• While formal process documentation may not be required upfront, candidates should be prepared to discuss their personal workflow for creative development, testing, and iteration.

• Be ready to explain how you track creative performance and integrate feedback into your design process.

• Demonstrate an understanding of the lifecycle of a paid ad creative from concept to optimization.

📝 Enhancement Note: The "hiring priority" emphasizing "proven creative output, and portfolio evidence" for direct-response campaigns makes the portfolio the absolute cornerstone of this application. Candidates must curate their portfolio to specifically address the direct-response and performance aspects of the role.

💵 Compensation & Benefits

Salary Range:

Given the location (Jakarta, Indonesia) and the "Freelance, contract, or full-time depending on candidate fit" nature, a precise salary range is difficult to determine without more specifics. However, based on industry benchmarks for a Mid-Level Performance Ad Creative Designer in a remote, Southeast Asian context, and considering the high-demand skills:

• For Freelance/Contract: Hourly rates could range from $25 - $50 USD per hour, depending on experience level and project scope.

• For Full-Time (if applicable): Annual salaries might range from $30,000 - $60,000 USD, again heavily dependent on the candidate's specific experience, proven track record, and the final employment arrangement.

Benefits:

• Flexibility: Option for freelance, contract, or full-time employment offers significant flexibility.

• Remote Work: Fully remote position, allowing for work from any location within Indonesia.

• Performance-Based Opportunities: Potential for increased project scope or full-time conversion based on successful performance.

• Direct Impact: Opportunity to directly influence and contribute to the success of high-growth DTC brands.

• Tools & Technology: Access to and utilization of modern AI and design tools.

Working Hours:

• The role is specified as remote with a potential for 40 hours per week if full-time. Flexibility is implied, but availability during core business hours for collaboration and communication with the team is expected.

📝 Enhancement Note: The salary estimation considers the remote nature, the specific location's cost of living and market rates for skilled digital professionals, and the high-value skills required (direct-response, AI proficiency). The range is broad to account for the variable employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Petra Brands operates within the consumer goods sector, likely focusing on Direct-to-Consumer (DTC) e-commerce brands in categories such as Health, Wellness, Beauty, or Fitness, as indicated by the preferred candidate experience. This industry is characterized by rapid iteration, data-driven decision-making, and a strong emphasis on customer acquisition and retention through digital channels.

Company Size: The job listing does not explicitly state the company size. However, the focus on high-volume creative production and the need for rapid iteration suggests a lean, agile, and potentially fast-growing organization that prioritizes impactful marketing execution.

Founded: Information about Petra Brands' founding date is not provided. However, the company's focus on modern digital marketing strategies, including AI tools and DTC performance, implies a forward-thinking approach to business operations.

Team Structure:

• The "Performance Ad Creative Designer" will likely be part of a broader marketing or growth team.

• This team is expected to be cross-functional, including roles like Performance Marketing Managers, Copywriters, and potentially other creative specialists.

Methodology:

• Data-Driven Creative: The core methodology revolves around using performance data (ROAS, CTR, CPA) to inform and optimize creative output.

• Agile Production: Emphasis on high-volume, rapid iteration, and quick turnaround times for creative assets.

• AI Integration: Strategic use of AI tools to enhance efficiency, scale output, and explore creative possibilities.

• Direct-Response Focus: All creative efforts are geared towards achieving measurable conversion goals.

Company Website: petrabrands.com

📝 Enhancement Note: The operational context points towards a company that values speed, measurable results, and adaptability. A candidate who thrives in a fast-paced, data-informed environment and is comfortable with iterative processes will be a strong fit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, typically requiring 2-5 years of dedicated experience. It's a specialized, hands-on design role focused specifically on the demands of performance advertising, rather than a broad design or art direction position.

Reporting Structure: The designer will likely report to a Marketing Manager, Performance Marketing Lead, or a Creative Director focused on paid media. The reporting structure will be lean, emphasizing direct communication and collaboration with performance marketing specialists.

Operations Impact: The Performance Ad Creative Designer's impact is directly tied to the success of paid media campaigns. Their work directly influences key performance indicators such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rates (CTR), and ultimately, revenue generated through advertising channels. This role is critical for customer acquisition and growth in a DTC model.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in performance creative for specific platforms (Meta, TikTok) or industries (Health/Wellness).

• Creative Strategy Input: Progress to providing more strategic input on creative testing roadmaps and campaign conceptualization.

• Team Leadership: Potentially move into a Lead Creative role, managing a small team of designers or freelancers as the company scales.

• Broader Marketing Involvement: Gain exposure to other aspects of DTC marketing, potentially leading to roles in digital marketing management.

• Freelance to Full-Time: The initial flexible arrangement offers a clear path to a stable full-time role based on performance and company needs.

📝 Enhancement Note: The growth path emphasizes deepening specialist skills and strategic contribution within performance marketing, rather than a traditional ladder into broad brand management or agency account management.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "work environment" is wherever the candidate chooses to work, provided they have a stable internet connection and a productive setup.

Office Location(s): While the role is remote, the mention of "Jakarta, Indonesia" in the location data suggests a preference or focus on candidates within this region, possibly for time zone alignment or specific legal/payroll considerations. However, the primary characteristic is "Remote."

Workspace Context:

• Autonomy: The role offers a high degree of autonomy, requiring self-discipline and effective time management.

• Digital Collaboration: Communication and collaboration will occur through digital channels (e.g., Slack, email, project management tools, video conferencing).

• Tools & Technology: Candidates will need their own reliable hardware and software setup, though the company may provide access to specific platforms or assets.

• Performance-Oriented: The atmosphere is likely results-driven, with a focus on delivering high-quality creative assets that meet performance targets.

Work Schedule:

• The standard expectation is a 40-hour work week if full-time.

• Flexibility is a key benefit, allowing for adjustment of work hours as long as deadlines are met and collaboration needs are satisfied.

• Availability during core business hours for key meetings and urgent communications with the team is generally expected.

📝 Enhancement Note: The remote nature of the role means candidates must be proactive in managing their own workspace, time, and communication to ensure seamless integration with the team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and, critically, the portfolio to assess direct-response experience and creative output.

• Portfolio Deep Dive: An interview focused on discussing specific pieces in the portfolio, how they were developed, the creative strategy behind them, and their performance results (ROAS, CTR, CPA). Be prepared to articulate the "why" behind your design choices.

• Skills Assessment: Potential for a short creative challenge or hypothetical scenario to gauge problem-solving and rapid design capabilities. This might involve analyzing an underperforming ad or brainstorming concepts for a new product.

• Cultural & Fit Interview: Discussion about working style, collaboration preferences, experience with AI tools, and understanding of DTC marketing.

• Final Interview: May involve meeting with a hiring manager or key stakeholder to discuss the role in detail and finalize terms.

Portfolio Review Tips:

• Curate Ruthlessly: Only include your strongest direct-response ad creative examples. If you have work for Health, Wellness, Beauty, or Fitness brands, highlight that.

• Quantify Results: For each piece or case study, include specific metrics (ROAS, CTR, CPA, conversion rates) and explain your role in achieving them.

• Showcase Range: Include examples of both "native-style" (UGC-like) and more polished, benefit-driven ads.

• Explain Your Process: Be ready to walk through your creative process for a few key pieces – from brief interpretation to concept development, iteration, and optimization.

• Highlight AI Usage: If AI was instrumental in developing a concept or scaling variations, be prepared to explain how.

• Platform Specificity: If possible, group or label creatives by the platform they were designed for (Meta, TikTok, YouTube).

Challenge Preparation:

• Analyze & Strategize: If given an underperforming ad, be ready to identify potential weaknesses (visuals, hook, CTA, offer) and propose specific design improvements.

• Concept Generation: Practice brainstorming multiple creative angles and hooks for a given product or pain point.

• Platform Nuances: Be ready to discuss how you would tailor creative for different platforms (e.g., TikTok's trend-driven nature vs. YouTube's longer-form potential).

• AI Application: Think about how you'd use AI tools to quickly generate variations or explore different visual styles for a campaign.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates must prepare to defend their design choices with data and articulate their direct-response strategy effectively. The emphasis on AI means candidates should be ready to discuss their practical application of these tools.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects) is essential. Figma may also be used for collaborative design.

• AI Creative Tools: Proficiency with tools like Midjourney, DALL-E, ChatGPT (for ideation), or other AI-powered design enhancers is highly valued.

• Video Editing Software: Basic to intermediate skills in tools like Adobe Premiere Pro, Final Cut Pro, or CapCut may be required for creating short-form video ads.

Analytics & Reporting:

• While not directly responsible for analysis, the designer must understand and utilize data from platforms like:
  • Meta Ads Manager: For understanding ad performance metrics.
  • TikTok Ads Manager: Similar to Meta Ads Manager.
  • Google Ads (for YouTube): For YouTube ad performance.
  • Third-party analytics tools: Potentially used by the marketing team (e.g., Google Analytics, dedicated ad analytics platforms).

CRM & Automation:

• Direct interaction with CRM systems is unlikely for this role. However, understanding how ad creatives feed into the customer journey and conversion funnels is beneficial.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) is likely for managing creative requests and workflows.

📝 Enhancement Note: The explicit mention of AI tools is critical. Candidates should be prepared to demonstrate their practical experience and comfort level with these technologies, as they are positioned as a key enabler for scaling creative output.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results. Every creative decision should be justifiable by its potential to impact performance metrics.

• Agility & Speed: The ability to execute quickly and adapt to changing campaign needs and market trends is paramount.

• Data-Informed: Decisions are guided by data and performance analytics, not just intuition.

• Collaboration: While remote, a strong collaborative spirit is needed to work effectively with marketing teams, share feedback, and iterate on ideas.

• Innovation: Embracing new tools (like AI) and creative approaches to stay ahead of the curve.

Collaboration Style:

• Asynchronous Communication: Expect a significant amount of communication via Slack, email, or project management tools, requiring clear and concise messaging.

• Feedback Loops: Openness to receiving and providing constructive feedback on creative work and performance.

• Proactive Engagement: Taking initiative to ask clarifying questions, suggest improvements, and share insights from creative work.

• Cross-functional Partnership: Working closely with performance marketers to ensure creative aligns with campaign goals and audience targeting.

📝 Enhancement Note: The culture is likely fast-paced, results-oriented, and highly digital. Candidates should emphasize their ability to work independently, communicate effectively remotely, and contribute to a data-driven marketing strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Demands: Consistently producing a large quantity of high-quality creatives under tight deadlines.

• Balancing Performance & Aesthetics: Creating visually appealing ads that also perform exceptionally well in direct-response metrics.

• Rapid Iteration Cycles: Adapting quickly to performance data and frequently updating creative assets.

• Platform Specificity: Tailoring creatives effectively for the unique nuances and best practices of different ad platforms (Meta, TikTok, YouTube).

• Leveraging AI Effectively: Integrating AI tools seamlessly into the workflow without compromising creative quality or originality.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Gaining deeper expertise in crafting ads that specifically target conversion objectives.

• Platform Specialization: Becoming a go-to expert for creative best practices on platforms like TikTok or YouTube.

• AI Tool Mastery: Exploring and mastering new AI applications for design and content generation.

• Data Analysis Skills: Developing a stronger understanding of performance metrics and their implications for creative strategy.

• DTC Marketing Strategy: Gaining broader insights into the end-to-end DTC customer journey and marketing funnel.

📝 Enhancement Note: The role presents an opportunity to become a highly skilled specialist in a critical area of digital marketing, with significant potential for growth driven by performance and adaptability to new technologies.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing an ad creative when the primary goal is to maximize ROAS?" (Prepare to discuss hooks, offers, CTAs, audience targeting, and iterative testing).

• "Describe a time you used performance data to significantly improve a creative asset. What metrics did you focus on, and what changes did you make?" (Be ready with a specific portfolio example).

• "How do you balance creating 'native-style' ads that feel organic with more polished, benefit-led creatives?" (Discuss understanding platform context and audience expectations).

Company & Culture Questions:

• "What interests you about working with DTC brands specifically, and what do you understand about the challenges of performance creative in this space?"

• "How do you prefer to receive feedback on your creative work, especially when it's performance-related?"

Portfolio Presentation Strategy:

• Storytelling: For each piece, tell a concise story: the client/brand (if permissible), the objective, the challenge, your creative solution, and the quantifiable results.

• Metrics First: Lead with the performance impact. Highlight the ROAS, CTR, or CPA improvements achieved.

• Process Walkthrough: Be prepared to discuss your step-by-step process for creating key pieces, including any AI integration.

• Tailor to Role: Emphasize the direct-response aspects of your work. If you have experience in Health, Wellness, Beauty, or Fitness, make sure that's evident.

• Conciseness: Be mindful of time. Focus on your most impactful and relevant work.

📝 Enhancement Note: Candidates should anticipate interview questions that probe their understanding of performance metrics, their practical application of AI tools, and their ability to showcase tangible results from their creative work. The portfolio is the primary evidence.

📌 Application Steps

To apply for this Performance Ad Creative Designer position:

• Submit your application through the provided link on Workable.

• Ensure your resume clearly highlights your experience in direct-response advertising, paid social media, and any relevant consumer product categories (Health, Wellness, Beauty, Fitness).

• Crucially, prepare and submit a portfolio that exclusively or predominantly features your work on paid social ad creatives. Focus on examples that demonstrate strong performance metrics (ROAS, CTR, CPA).

• Be ready to articulate your process for creating high-converting ad visuals and discuss how you leverage data and AI tools.

• Research Petra Brands and their likely target markets to demonstrate your understanding of the DTC landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.