Packaging & Graphic Designer, Personal Care
π Job Overview
Job Title: Packaging & Graphic Designer, Personal Care Company: American Exchange Group Location: New York, New York, United States Job Type: Full-Time Category: Creative & Media / Art & Design Date Posted: January 14, 2026 Experience Level: 5-10 Years Remote Status: On-site
π Role Summary
- This role is pivotal in shaping the visual identity of personal care products through innovative packaging and graphic design.
- The Packaging & Graphic Designer will be responsible for concept development, material selection, and ensuring designs align with brand guidelines and marketing objectives.
- A key aspect of this position involves translating product features and statements into compelling visual narratives on packaging.
- The role requires meticulous attention to detail in producing final print-ready files and maintaining technical specifications for manufacturing.
π Enhancement Note: The input data strongly suggests this role falls under the "Creative" or "Art & Design" category within the broader "Manufacturing" and "Retail" industries, given the focus on product packaging design for consumer goods. The emphasis on "Personal Care" products (beauty tools, nail tools, etc.) further refines the niche. The requirement for 5+ years of experience and expert-level Adobe Creative Suite proficiency indicates a mid-level to senior designer position.
π Primary Responsibilities
- Conceptualize, design, and execute retail packaging for all brands within the Personal Care category, ensuring aesthetic alignment with brand guidelines and marketing strategies.
- Produce detailed package dyelines, digital and print mockups, and 3D renderings to visualize and refine packaging concepts.
- Effectively communicate product statements, key features, and benefits through compelling packaging design and copy.
- Collaborate with internal teams to develop and finalize design elements for packaging, ensuring clarity and impact.
- Develop and maintain accurate packaging technical specifications to guarantee compliance with manufacturing standards and regulatory requirements.
- Prepare and deliver factory-ready, final print files for production, ensuring optimal quality and efficiency.
- Contribute to additional packaging design projects and initiatives as required by the Personal Care team.
- Stay abreast of emerging industry trends in packaging and graphic design to propose innovative and market-competitive solutions.
π Enhancement Note: The responsibilities listed in the input are directly translated and expanded upon. The role's core function is the end-to-end creation of retail packaging, from initial concept to final print-ready files, with a specific focus on the Personal Care product line. The emphasis on technical specifications and print file preparation highlights the need for a designer with a strong understanding of the manufacturing and production process, not just aesthetic design.
π Skills & Qualifications
Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Packaging Design, Fine Arts, or a related field is typically expected for a role requiring 5+ years of experience. Experience: Minimum of 5 years of dedicated experience in packaging design, with a strong foundation in brand and graphic design principles.
Required Skills:
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for design creation and manipulation.
- Deep understanding of all facets of packaging components, including structural design, dyeline creation, and print file preparation for vendors.
- Proven ability to conceptualize, design, and execute contemporary packaging solutions.
- Strong organizational skills, with the ability to manage multiple projects, prioritize tasks, and meet strict deadlines.
- Excellent verbal and written communication skills for effective collaboration and presentation.
- Demonstrated ability to embrace change, challenge existing norms, and propose improvements to products and processes.
- Strong interpersonal skills essential for effective teamwork and cross-functional collaboration.
- Proficiency in understanding and applying brand guidelines consistently across diverse projects.
Preferred Skills:
- Experience with 3D design programs (e.g., Cinema 4D, Blender, Keyshot) for advanced rendering and visualization.
- Familiarity with personal care product categories, including beauty tools, nail care, and spa accessories.
- Knowledge of sustainable packaging materials and practices.
- Experience working with international vendors and understanding global print requirements.
π Enhancement Note: The input specifies "5+ years' experience with a background in packaging design with a strong understanding of brand/graphic design" and "Expert use of Adobe Creative Suite." "Experience with 3D programs is a plus" is also noted. The education requirement is inferred based on industry standards for this level of experience. Preferred skills are added to enhance the role's profile and attract candidates with specialized knowledge relevant to the Personal Care sector.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
- A comprehensive portfolio showcasing a range of packaging design projects, demonstrating creativity, technical skill, and brand alignment.
- Inclusion of case studies that highlight the design process from initial concept through to final production-ready files.
- Examples of packaging structure design, including dyelines and technical specifications.
- Demonstration of how design choices effectively communicate product statements and brand identity.
- Visualizations such as digital mockups, print mockups, and 3D renderings to illustrate design execution.
Process Documentation:
- Evidence of developing and maintaining packaging technical specifications for manufacturing compliance.
- Examples of creating factory-ready, final print files, showcasing attention to detail and print production knowledge.
- Demonstration of working with and adhering to brand guidelines across multiple projects.
- Documentation or case studies illustrating collaboration with marketing and production teams to achieve project goals.
π Enhancement Note: The input explicitly requests a "Portfolio of design work showcasing ability to conceptualize, design and execute current packaging." This section is tailored to detail what a strong operations-focused portfolio for a designer would entail, emphasizing process, technical specifications, and production-readiness, which are critical for any operations or GTM role involving product development and launch.
π΅ Compensation & Benefits
Salary Range: $65,000 - $80,000 per year.
- This range is competitive for a Packaging & Graphic Designer with 5+ years of experience in a major metropolitan area like New York City. Actual compensation will be determined by factors including skills, experience, education, internal equity, and location.
Benefits:
- Comprehensive Health & Wellness Benefits: Includes medical, dental, vision, and supplemental insurance options.
- 401(k) Retirement Savings Plan: Features a company match to support long-term financial planning.
- Generous Paid Time Off (PTO): Includes ample vacation days, personal days, and paid holidays.
- Flexible Fridays: Offers shortened work hours during both Summer and Winter seasons.
- Health Savings Accounts (HSAs): Pre-tax savings for qualified medical expenses.
- Flexible Spending Accounts (FSAs): Pre-tax savings for healthcare and dependent care expenses.
- Tax-Free Commuter Benefits: Assistance with transportation costs to and from work.
- Exclusive Employee Merchandise Discounts: Offers savings on company products.
Working Hours: 40 hours per week.
- The role is full-time, with an on-site presence required at the New York City headquarters. Flexible Fridays offer a slightly modified schedule during specific seasons.
π Enhancement Note: The salary range and benefits are directly extracted from the input. The "Working Hours" section clarifies the standard 40-hour week and the on-site requirement, with a note on the "Flexible Fridays" benefit. The salary range is deemed appropriate for the specified experience level and location.
π― Team & Company Context
π’ Company Culture
Industry: Fashion Accessory Wholesale & Design (Watches, Jewelry, Bags, Footwear, Home, Personal Care). Company Size: American Exchange Group is a multi-division company, suggesting a significant operational footprint and a diverse range of products and brands. The specific employee count isn't provided, but the scope implies a medium to large enterprise. Founded: The company's founding date is not provided, but its description as having "heritage with hustle" suggests a company with established market presence combined with a dynamic, growth-oriented approach.
Team Structure:
- The role is within the "Personal Care" team, indicating a specialized division focused on a specific product category.
- The designer will likely report to a Creative Director or Design Manager within this team.
- Collaboration is expected with marketing, product development, sales, and potentially overseas manufacturing partners.
Methodology:
- The company emphasizes a blend of "heritage with hustle," suggesting a culture that values established processes and brand integrity while encouraging innovation and rapid execution.
- Design processes are driven by brand guidelines, marketing objectives, and an understanding of current industry trends.
- Emphasis on collaboration and communication to ensure seamless integration of design into product development and retail strategies.
Company Website: www.axnygroup.com
π Enhancement Note: Company information is derived from the "About Us" section. The "Industry" and "Company Size" are inferred from the description of their product portfolio and operations. The "Methodology" section is an interpretation of the "heritage with hustle" and the core responsibilities of the role, focusing on how design integrates into business processes.
π Career & Growth Analysis
Operations Career Level: Mid-Level to Senior Designer.
- This role requires 5+ years of experience and expert-level technical skills, positioning it beyond an entry-level or junior position. It involves significant responsibility for brand representation and production-ready output.
Reporting Structure:
- The Packaging & Graphic Designer will likely report to a Creative Director or Design Manager within the Personal Care division.
- Close collaboration with Product Development, Marketing, and Sales teams is expected.
Operations Impact:
- The designs created directly influence consumer perception, brand recognition, and ultimately, sales performance for personal care products.
- Effective packaging design can enhance shelf appeal, communicate value, and differentiate products in a competitive market.
- Adherence to technical specifications and production readiness ensures efficient manufacturing and reduces costly errors, contributing to operational efficiency and profitability.
Growth Opportunities:
- Specialization: Deepen expertise within the Personal Care product category or expand into other product lines offered by American Exchange Group.
- Leadership: Potential to move into a Senior Designer, Lead Designer, or Art Director role, managing projects and mentoring junior designers.
- Skill Development: Opportunities to learn new design software, explore sustainable packaging solutions, and gain broader experience in product development cycles.
- Cross-Functional Exposure: Gain insights into marketing, sales, and global sourcing by working closely with these departments.
π Enhancement Note: The "Operations Career Level" is inferred from the experience requirement. "Reporting Structure" and "Operations Impact" are logical deductions based on typical design team structures and the role's responsibilities. "Growth Opportunities" are standard career progression paths for designers within a corporate environment, tailored to the company's structure.
π Work Environment
Office Type: Corporate Headquarters. Office Location(s): New York City, NY. This location offers access to a vibrant design community and a hub for the fashion and consumer goods industries.
Workspace Context:
- The environment is described as "dynamic," suggesting a fast-paced workplace where innovation and collaboration are encouraged.
- As an on-site role, it offers opportunities for direct interaction with team members, fostering a collaborative design process.
- Access to necessary design tools and software will be provided, including expert-level Adobe Creative Suite.
Work Schedule:
- Full-time, on-site at the New York City headquarters.
- Standard working hours are expected, with the added benefit of "Flexible Fridays" during summer and winter seasons, offering slightly reduced hours.
π Enhancement Note: The "Office Type" and "Workspace Context" are inferred from the "on-site" requirement and the company's description as a "multi-division New York-based designer." The "Work Schedule" reiterates the full-time, on-site nature and highlights the specific "Flexible Fridays" benefit.
π Application & Portfolio Review Process
Interview Process:
- Initial Screening: A review of submitted resumes and portfolios to assess qualifications and design capabilities.
- Portfolio Presentation: Candidates will likely present their design portfolio, discussing key projects, design process, problem-solving approaches, and their role in achieving project outcomes. This is crucial for evaluating their understanding of packaging structure, brand alignment, and production readiness.
- Technical Assessment: Potential for a design challenge or a discussion focused on technical skills, such as dyeline creation, file preparation, and software proficiency.
- Behavioral & Cultural Fit: Interviews to assess communication skills, teamwork, adaptability, and alignment with the company's "heritage with hustle" culture.
- Final Interview: Meeting with key stakeholders or hiring managers to finalize selection.
Portfolio Review Tips:
- Curate your portfolio to prominently feature your strongest packaging design projects, especially those in similar product categories (Personal Care, beauty, accessories).
- Organize your portfolio to clearly showcase the end-to-end design process: concept development, initial sketches, mood boards, structural design (dyelines), material considerations, mockups, and final print-ready files.
- For each project, articulate your role, the challenges faced, your design solutions, and the impact of your work (e.g., improved shelf appeal, successful product launch).
- Ensure your portfolio demonstrates expert proficiency in Adobe Creative Suite and any 3D rendering software you may have used.
- Be prepared to discuss your understanding of brand guidelines, manufacturing constraints, and current packaging trends.
Challenge Preparation:
- If a design challenge is given, focus on understanding the brief thoroughly, prioritizing key objectives, and developing a clear, well-reasoned design solution.
- Practice creating a simple dyeline or outlining packaging specifications under timed conditions.
- Be ready to articulate your design rationale and defend your choices clearly and concisely.
π Enhancement Note: This section provides actionable advice for candidates, anticipating the typical interview process for a design role. The emphasis is on portfolio content and presentation strategies relevant to packaging design, including technical aspects like dyelines and print files.
π Tools & Technology Stack
Primary Tools:
- Adobe Creative Suite: Expert proficiency required, specifically:
- Illustrator: For vector graphics, logo creation, and layout.
- Photoshop: For image editing, retouching, and digital mockups.
- InDesign: For layout and print preparation, including creating multi-page documents and packaging specifications.
- 3D Design Software (Preferred): Programs such as Cinema 4D, Blender, Keyshot, or similar for creating realistic product renderings and visualizations.
Analytics & Reporting:
- While not a direct requirement for this design role, an understanding of how packaging performance is measured (e.g., sales data, market research) can be beneficial.
CRM & Automation:
- Not directly applicable to the core design responsibilities, but familiarity with project management or asset management systems used internally could be advantageous.
π Enhancement Note: The "Primary Tools" are directly extracted from the input, with additional detail on their specific applications in packaging design. The other categories are noted as not directly applicable but mentioned for completeness in a typical operations tech stack context.
π₯ Team Culture & Values
Operations Values:
- Innovation & Creativity: Valuing fresh ideas and pushing creative boundaries in packaging design.
- Brand Integrity: Upholding and enhancing brand identity through consistent and effective design.
- Collaboration & Teamwork: Working effectively with cross-functional teams to achieve common goals.
- Efficiency & Precision: Ensuring designs are production-ready, meeting technical specifications and deadlines accurately.
- Adaptability: Embracing change and recommending process and product improvements.
Collaboration Style:
- Cross-Functional Integration: Designers are expected to work closely with product development, marketing, and sales teams to ensure design aligns with business objectives and manufacturing capabilities.
- Feedback Exchange: A culture that encourages constructive feedback on designs to refine concepts and ensure optimal outcomes.
- Process-Oriented: Understanding and adhering to established design and production workflows while being open to suggesting improvements.
π Enhancement Note: These values and collaboration styles are inferred from the company's description ("heritage with hustle," "dynamic and diverse team") and the role's requirements for teamwork, communication, and process improvement.
β‘ Challenges & Growth Opportunities
Challenges:
- Balancing Creativity with Constraints: Designing innovative packaging that adheres to strict brand guidelines, budget limitations, and manufacturing feasibility.
- Meeting Tight Deadlines: Managing multiple projects simultaneously in a fast-paced environment to deliver on time for product launches.
- Staying Ahead of Trends: Continuously adapting designs to incorporate current consumer preferences and industry innovations, particularly in the fast-moving personal care market.
- Global Production: Navigating potential challenges related to international manufacturing, material sourcing, and print quality variations.
Learning & Development Opportunities:
- Specialized Training: Opportunities to attend workshops or courses focused on advanced packaging design techniques, sustainable materials, or specific software.
- Industry Exposure: Gaining deeper insights into the personal care market, competitor strategies, and consumer behavior through project involvement.
- Mentorship: Learning from experienced design leaders within the company and developing leadership skills.
- Portfolio Expansion: Building a robust portfolio with diverse projects that can lead to advanced career opportunities.
π Enhancement Note: Challenges are identified based on the typical demands of a packaging designer role in a corporate setting. Growth opportunities are standard career development paths for creative professionals.
π‘ Interview Preparation
Strategy Questions:
- "Describe a challenging packaging design project you worked on. What were the constraints, how did you overcome them, and what was the outcome?" (Focus on process, problem-solving, and results.)
- "How do you ensure your packaging designs align with brand guidelines while also being innovative and market-appealing?" (Demonstrate understanding of brand strategy and creative execution.)
- "Walk us through your process for creating a set of production-ready print files for a new package. What are the critical steps and potential pitfalls?" (Highlight technical proficiency and attention to detail.)
- "How do you incorporate product statements and key features into your packaging designs effectively?" (Showcase communication skills through design.)
Company & Culture Questions:
- "What interests you about American Exchange Group and our Personal Care division specifically?" (Research the company's brands and market position.)
- "How do you approach collaboration with marketing and product development teams?" (Emphasize teamwork and communication.)
- "Describe a time you had to adapt to a significant change in a project or process." (Assess adaptability and resilience.)
- "How do you stay updated on design trends in the personal care industry?" (Showcase proactive learning and industry awareness.)
Portfolio Presentation Strategy:
- Structure: Organize your presentation logically, perhaps by project type or chronologically. For each project, clearly state the objective, your role, the challenges, your design solutions, and the final outcome.
- Highlight Process: Show your thought processβsketches, mood boards, structural explorations, material choicesβnot just the final polished designs.
- Technical Depth: Be ready to discuss dyelines, print specifications, color management, and file preparation in detail.
- Impact: Quantify results where possible (e.g., "This packaging design contributed to a 15% increase in shelf visibility").
- Conciseness: Be mindful of time; focus on your strongest, most relevant work.
π Enhancement Note: These questions and strategies are tailored to a packaging and graphic designer role, focusing on creative process, technical execution, and collaboration, which are key for operations-adjacent roles.
π Application Steps
To apply for this Packaging & Graphic Designer position:
- Submit your application through the provided link on the American Exchange Group careers portal.
- Portfolio Customization: Tailor your portfolio to highlight your most relevant packaging design projects, especially those in consumer goods or personal care. Ensure it clearly demonstrates your end-to-end design process from concept to print-ready files.
- Resume Optimization: Update your resume to emphasize your 5+ years of experience, expert proficiency in Adobe Creative Suite, and specific achievements in packaging design, brand alignment, and production file preparation. Use keywords from the job description.
- Interview Preparation: Practice articulating your design process, technical skills, and collaborative approach. Prepare to walk through your portfolio with confidence, focusing on your problem-solving abilities and understanding of manufacturing realities.
- Company Research: Familiarize yourself with American Exchange Group's brands, their presence in the personal care market, and their company culture ("heritage with hustle").
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates should have 5+ years of experience in packaging design with a strong understanding of brand and graphic design. An expert understanding of packaging components and proficiency in Adobe Creative Suite is required, along with strong communication and organizational skills.