Owala Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Trove Brands

Location: Lehi, Utah, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-04-03

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive brand visibility and business growth through high-impact creative solutions across digital, print, retail, and experiential platforms.

• Uphold and refine brand identity by ensuring consistency across all touchpoints using well-executed design systems and scalable templates.

• Lead art direction for video and photography shoots, creating dynamic, on-brand content that resonates with diverse audiences and adheres to budget parameters.

• Oversee the development of e-commerce assets, including product imagery, digital campaigns, packaging, and promotional materials, ensuring a cohesive brand experience.

• Mentor and support junior designers, fostering creativity, collaboration, and professional growth within the team.

📝 Enhancement Note: This role is specifically for the Owala brand within Trove Brands, requiring a deep understanding of consumer product branding and visual storytelling for a lifestyle-oriented company. The emphasis on "masterful storyteller" and "transform complex insights into compelling narratives" suggests a strategic design approach beyond basic execution.

📈 Primary Responsibilities

• Develop and execute high-impact creative solutions across digital, print, retail, and experiential platforms to enhance brand visibility and drive business growth.

• Lead art direction for video and photography shoots, delivering dynamic, on-brand content that resonates with diverse audiences while adhering to budget parameters.

• Craft compelling visual narratives that translate strategic objectives into engaging, consumer-centric storytelling campaigns.

• Partner with UX designers, engineers, and marketers to optimize digital experiences through thoughtful design, seamless functionality, and brand consistency.

• Mentor and support junior designers, fostering creativity, collaboration, and professional growth within the design team.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic creative leadership, hands-on design execution, and team mentorship, consistent with a senior-level position. The mention of "360 campaigns" and "retail" experience in the requirements further defines the scope of creative output expected.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent professional experience.

Experience: 5+ years of experience in graphic design with a strong portfolio showcasing expertise in 360 campaigns, digital and print media, art direction for photo and video, and editorial layout. Retail experience is a plus.

Required Skills:

• Strong conceptual thinking with a keen eye for typography, composition, and color theory.

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop).

• Advanced knowledge of Figma.

• Deep understanding of visual culture, emerging design trends, and brand storytelling.

• Strong organizational skills with the ability to manage multiple projects, meet deadlines, and drive creative solutions under pressure.

Preferred Skills:

• Experience in illustration, motion graphics, animation, or interactive design (After Effects, Cinema 4D, or similar).

• Retail design experience.

📝 Enhancement Note: The requirement for "equivalent professional experience" alongside a degree provides flexibility. The emphasis on Figma alongside Adobe Creative Suite indicates a modern design workflow, while preferred skills in motion graphics and animation point to a desire for dynamic content creation capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase expertise in 360 campaigns, demonstrating a holistic approach to brand messaging across various channels.

• Include examples of digital and print media design, highlighting versatility in different mediums.

• Present art direction for photo and video shoots, detailing your role in concept development, execution, and final asset delivery.

• Feature editorial layout design, illustrating your ability to structure information effectively and create visually appealing layouts.

Process Documentation:

• Clearly articulate the design process for at least one significant 360 campaign, detailing ideation, concept development, stakeholder feedback integration, and final execution.

• Provide examples of how you've ensured brand identity consistency across multiple touchpoints, illustrating the use of design systems or style guides.

• Describe your approach to art directing photo/video shoots, including pre-production planning, on-set direction, and post-production collaboration.

• Demonstrate how you've translated strategic objectives into compelling visual narratives, explaining the connection between business goals and creative output.

📝 Enhancement Note: A robust portfolio is critical for this role, acting as the primary evidence of design capability and strategic thinking. The emphasis on storytelling and 360 campaigns suggests a need for candidates to demonstrate not just aesthetic skill but also an understanding of how design drives business objectives.

💵 Compensation & Benefits

Salary Range: $75,000 - $105,000 annually (Estimated)

Benefits:

• Comprehensive medical, dental, and vision care.

• 401k package with employer matching.

• Paid Time Off (PTO).

• Maternity and Paternity leave.

• On-site amenities including a full indoor basketball/volleyball court, a fully equipped fitness center, yoga studio, and meditation/nap room.

• Opportunities for team-building activities, athletic events, and seasonal celebrations.

Working Hours: 40 hours per week (standard business hours, with potential for flexibility based on project needs, though the role is fully in-office).

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for Senior Graphic Designers in the Lehi, Utah area with 5-10 years of experience, considering the company's size and implied industry. The extensive on-site amenities are a significant perk, indicative of a company culture that prioritizes employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods / Housewares / Lifestyle Products. Trove Brands operates in a competitive market focused on innovation, quality, and aspirational style for everyday products. This context means design must be both functional and visually appealing, driving consumer engagement and brand loyalty.

Company Size: Mid-size company (specific number not provided, but implied by multiple brands and a structured HQ). This size typically offers a balance of entrepreneurial energy and established processes, allowing for significant impact while benefiting from company infrastructure.

Founded: Not specified, but the existence of multiple established brands suggests a company with a history of successful product development and market presence.

Team Structure: The Senior Graphic Designer will report to the Senior Art Director and collaborate closely with brand partners, designers, developers, and product managers. This cross-functional structure is common in product-focused companies, enabling seamless integration of design into the product lifecycle.

Methodology: The company emphasizes "cutting-edge excellence," "bold action," and "invigorating synergy," suggesting a fast-paced, innovative, and collaborative work environment. The design team is expected to be strategic, curious, and driven to elevate the brand.

Company Website: https://www.trovebrands.com/

📝 Enhancement Note: The company culture is described as "passionate, entrepreneurial, and energetic," valuing "innovation through collaboration." This suggests a dynamic workplace where proactive contributions and teamwork are highly prized, especially within the creative department.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a seasoned professional expected to lead projects, mentor junior staff, and contribute strategically to brand vision. The role demands a blend of creative expertise, project management, and leadership potential.

Reporting Structure: The Senior Graphic Designer will report to the Senior Art Director. This structure allows for direct mentorship and guidance from a senior creative leader, aligning individual work with broader brand and company objectives.

Operations Impact: The role directly impacts brand visibility, consumer engagement, and business growth through the creation of compelling visual assets and cohesive brand experiences across all touchpoints. The designer's work will influence product perception, marketing effectiveness, and overall brand equity for Owala.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, animation, or interactive design through project involvement or training.

• Leadership Development: Potential to grow into an Art Director role through demonstrated leadership in art direction, mentorship, and strategic creative contributions.

• Brand Expansion: Involvement in the growth and evolution of the Owala brand, potentially contributing to new product lines or market expansions.

📝 Enhancement Note: The growth opportunities are framed within the context of a creative career path, emphasizing skill specialization and leadership progression. The company's multi-brand structure may also offer future opportunities across different product lines within Trove Brands.

🌐 Work Environment

Office Type: Fully in-office position at their HQ in Lehi, Utah. This indicates a preference for a collaborative, in-person work environment where spontaneous interaction and team synergy are prioritized.

Office Location(s): Lehi, Utah HQ. This location offers access to a dedicated campus with extensive on-site amenities designed to support employee well-being and productivity.

Workspace Context:

• The office environment is described as energetic and collaborative, fostering innovation and synergy.

• On-site amenities like a fitness center, yoga studio, and meditation room suggest a focus on employee health and work-life balance within the office setting.

• The presence of a full indoor basketball/volleyball court indicates a strong emphasis on team building and a vibrant company culture.

Work Schedule: Standard business hours, 40 hours per week. While the role is fully in-office, the company culture may allow for some flexibility in daily schedules to accommodate project demands, provided that collaboration and presence are maintained.

📝 Enhancement Note: The "fully in-office" requirement is a key aspect. The extensive on-site facilities suggest the company invests heavily in the employee experience at their headquarters, creating a self-contained and amenity-rich work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio alignment with requirements.

• Portfolio Presentation: Candidates will likely present their portfolio to the hiring team (Senior Art Director, potentially marketing stakeholders), discussing their process, strategic thinking, and impact on previous projects.

• Skills Assessment: A potential design challenge or case study focusing on brand adaptation, creative problem-solving, or art direction for a specific scenario.

• Team/Culture Fit: Interviews with team members and leadership to assess collaboration style, communication skills, and cultural alignment with the energetic, entrepreneurial environment.

• Final Interview: Discussion with senior leadership to confirm fit and strategic alignment.

Portfolio Review Tips:

• Storytelling is Key: Don't just show pretty pictures. Explain the "why" behind your design decisions. What was the client's objective? What insights did you leverage? How did your design address the brief?

• Showcase Versatility: Include a range of work demonstrating expertise in digital, print, art direction, and editorial. If you have retail experience, highlight it.

• Demonstrate Strategic Thinking: For each project, articulate your thought process, how you approached the problem, and the measurable impact of your design.

• Highlight Collaboration: If possible, mention how you worked with cross-functional teams (e.g., marketers, product managers) and incorporated feedback.

• Technical Proficiency: Ensure your portfolio clearly demonstrates advanced skills in Adobe Creative Suite and Figma. If you have motion graphics or animation experience, feature it prominently.

Challenge Preparation:

• Understand the Brand: Deeply research Owala's current branding, target audience, and market position. Review their website, social media, and any recent campaigns.

• Anticipate Brand Adaptation: Be prepared to show how you would apply the Owala Design Ethos to a new product or campaign concept.

• Art Direction Scenarios: Practice articulating your vision for a photo or video shoot, including mood boards, shot lists, and directorial notes.

• Process Explanation: Be ready to explain your design process clearly and concisely, emphasizing efficiency and strategic decision-making.

📝 Enhancement Note: The emphasis on "masterful storyteller" and "transform complex insights into compelling narratives" means the portfolio review will go beyond technical execution to assess strategic thinking and communication of creative rationale. A design challenge is highly probable for a senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design tasks. Proficiency expected in Illustrator, InDesign, and Photoshop.

• Figma: Advanced knowledge required. This is crucial for collaborative design, prototyping, and potentially managing design systems.

• Prototyping Tools (e.g., Adobe XD, Sketch): While Figma is highlighted, familiarity with other prototyping tools can be beneficial.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the designer's core tools, but understanding how marketing automation platforms (e.g., HubSpot, Marketo) are used to deploy digital campaigns can provide context for asset creation.

📝 Enhancement Note: The explicit mention of "advanced knowledge of Figma" alongside Adobe Creative Suite is a key technical requirement. This indicates a modern digital design workflow, likely involving collaborative design systems and interactive prototyping.

👥 Team Culture & Values

Operations Values:

• Excellence & Innovation: A drive for "cutting-edge excellence" and pushing creative boundaries through emerging trends and technologies.

• Collaboration & Synergy: Valuing "invigorating synergy" and working closely with cross-functional teams to achieve shared goals.

• Entrepreneurial Spirit: Embracing "bold action" and fast-paced opportunities, characteristic of a growing company.

• Consumer-Centricity: Developing "consumer-centric storytelling" that resonates with diverse audiences and enhances brand experience.

• Efficiency & Pragmatism: Balancing creativity with efficiency, meeting brand standards, deadlines, and budget constraints without compromising innovation.

Collaboration Style:

• Cross-functional Integration: Working closely with Senior Art Director, brand partners, designers, developers, and product managers.

• Mentorship & Support: Actively mentoring and supporting junior designers to foster team growth and creativity.

• Strategic Partnership: Contributing to brainstorming sessions with forward-thinking design recommendations that elevate the brand's creative direction.

📝 Enhancement Note: The company culture emphasizes a proactive, innovative, and team-oriented approach. The values align with a dynamic environment where designers are expected to be strategic partners, not just executioners.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating strategic objectives into compelling designs while adhering to brand guidelines, deadlines, and budget constraints.

• Staying Ahead of Trends: Continuously exploring and integrating emerging design trends, tools, and technologies to maintain a competitive edge in a fast-paced market.

• Mentoring Junior Designers: Providing effective guidance and feedback to junior team members to foster their development and maintain design quality.

• Cross-functional Alignment: Ensuring seamless collaboration and clear communication with diverse teams (e.g., product, marketing, engineering) to achieve cohesive project outcomes.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to gain expertise in motion graphics, animation, and interactive design through hands-on projects and potential training.

• Strategic Design Leadership: Developing skills in art direction, brand strategy, and creative problem-solving, preparing for potential leadership roles.

• Cross-Industry Exposure: Working across multiple brands within Trove Brands could offer exposure to different product categories and market strategies (though this role is focused on Owala).

• Industry Trends & Technology: Continuous learning through exposure to new design tools, software updates, and evolving digital platforms.

📝 Enhancement Note: The challenges are typical for a senior creative role, requiring strong problem-solving, adaptability, and leadership. The growth opportunities are geared towards deepening creative expertise and advancing into leadership positions within the design function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you transformed complex insights into a compelling visual narrative. What was the challenge, your approach, and the outcome?" (Focus on storytelling and strategic thinking).

• "How do you balance creative excellence with business objectives, deadlines, and budget constraints?" (Demonstrate pragmatism and project management).

Company & Culture Questions:

• "What excites you about the Owala brand and working for Trove Brands?" (Showcase research and genuine interest).

• "How do you approach mentoring junior designers? Can you give an example of how you've helped someone grow?" (Assess leadership and team contribution).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, your process, the challenges faced, and the results achieved.

• Highlight Strategic Impact: Emphasize how your designs contributed to business goals, brand growth, or consumer engagement. Use metrics where possible.

• Showcase Process: Be ready to discuss your ideation, concept development, and iteration stages. Explain why you made specific design choices.

• Demonstrate Tool Proficiency: Clearly articulate your experience with Adobe Creative Suite and Figma, and any other relevant tools.

• Be Enthusiastic: Convey your passion for design and the Owala brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, storytelling ability, and collaborative leadership, in addition to core design skills. The portfolio presentation is paramount and should be treated as a strategic communication exercise.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Greenhouse portal (https://job-boards.greenhouse.io/trovebrands/jobs/4135907009).

• Customize Your Resume: Tailor your resume to highlight 5+ years of relevant graphic design experience, emphasizing 360 campaigns, art direction for photo/video, digital/print media, and strong Figma proficiency. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (website link preferred) and clearly showcases your best work, aligning with the required skills and responsibilities. Structure it to tell stories of impact and process.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on strategic rationale, creative process, and quantifiable results. Be ready to articulate your connection to the Owala brand.

• Research the Company: Familiarize yourself with Trove Brands and the Owala brand's mission, products, target audience, and recent marketing efforts. Understand their design ethos and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.