Organic/Performance Content Designer

📍 Job Overview

Job Title: Organic/Performance Content Designer

Company: Lago

Location: North Macedonia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: March 23, 2026

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Design and produce high-quality static and video assets for social media and paid advertising campaigns, leveraging both traditional design tools and emerging AI technologies.

• Drive performance by creating content that is aligned with marketing objectives, iterating based on feedback, and testing variations for optimization.

• Fulfill client-facing deliverables by producing content that adheres to brand guidelines and fills creative gaps, ensuring consistent quality and brand representation.

• Manage a dynamic creative workflow, handling multiple content requests simultaneously, delivering assets within tight deadlines, and maintaining organized creative libraries.

• Collaborate closely with marketing and paid media teams to ensure creative output effectively supports broader GTM strategies and campaign performance.

📝 Enhancement Note: While the title "Organic/Performance Content Designer" suggests a focus on content creation, the emphasis on "performance-driven content," "marketing goals," "performance feedback," and "optimization" indicates a strong connection to GTM operations. This role will likely work closely with performance marketing teams, requiring an understanding of campaign objectives and how creative assets contribute to key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). The "client deliverables" aspect also points to a potential need for understanding client brand strategies and translating them into effective visual content.

📈 Primary Responsibilities

• Design and create a wide range of static and video assets for use across social media platforms and paid advertising channels (e.g., Meta, Google Ads).

• Utilize design software such as Canva and leverage AI-powered image and video generation tools to produce creative assets efficiently.

• Adapt and repurpose existing content into various formats suitable for different platforms and campaign requirements.

• Support continuous ad creative refresh cycles by generating new variations and iterating on designs based on performance data and marketing team feedback.

• Produce client-facing creative deliverables, ensuring alignment with client brand guidelines and filling any creative asset gaps they may have.

• Maintain a high standard of quality and consistency in all creative outputs, regardless of the platform or client.

• Manage and prioritize multiple content design requests concurrently, ensuring timely delivery of assets to meet project deadlines.

• Organize and maintain creative asset libraries, ensuring easy access and efficient file management for the team.

• Collaborate effectively with marketing and paid media teams to understand campaign objectives, target audiences, and performance goals.

📝 Enhancement Note: The responsibilities highlight a need for tactical execution in content creation with an underlying strategic goal of performance. The emphasis on "iterating creatives based on performance feedback" and "testing variations of creatives for optimization" suggests the candidate will need to understand basic performance marketing principles and how design choices impact campaign effectiveness. This is a crucial element for anyone looking to excel in a GTM operations context where creative output directly influences business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 2–5 years of progressive experience in content design, creative roles, graphic design, or digital asset creation, with a demonstrable track record of producing performance-driven content.

Required Skills:

• Strong proficiency in design tools, with a specific emphasis on Canva.

• Proven experience utilizing AI image and/or video generation tools for creative asset production.

• Ability to produce high-quality design content rapidly and autonomously.

• Excellent visual design sense, with a keen eye for detail, typography, color theory, and layout.

• Strong written and verbal English communication skills for effective collaboration and feedback.

• Experience in adapting content across various digital formats and platforms.

Preferred Skills:

• Experience with motion design or video editing software (e.g., Adobe After Effects, Premiere Pro, Final Cut Pro).

• Familiarity with advanced AI video generation platforms such as Veo, RunwayML, or similar.

• Direct experience designing creatives specifically for paid media campaigns (e.g., Meta Ads, Google Ads).

• A solid understanding of performance marketing principles, including A/B testing, CTR, and conversion optimization.

• Previous experience working with US-based clients or in a remote setting with international teams.

📝 Enhancement Note: The "2-5 years of experience" suggests this role is mid-level, requiring hands-on execution skills rather than strategic leadership. The emphasis on Canva and AI tools points to a need for efficiency and adaptability in the creative process. The preferred skills, particularly in motion design and performance marketing, indicate potential growth paths within the role or company, suggesting a focus on expanding creative capabilities to drive measurable business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design work demonstrating proficiency in Canva and AI-generated assets.

• Case studies showcasing content created for social media, paid ads, or client deliverables.

• Examples of content adaptation across different platforms and formats.

• Demonstrations of how creative iteration led to improved performance metrics (e.g., A/B test results, engagement rates).

Process Documentation:

• (Implied) Candidates should be prepared to discuss their personal workflow for managing content requests from brief to final delivery.

• (Implied) Ability to articulate how they integrate AI tools and performance feedback into their design process.

• (Implied) Documentation of how they organize and maintain creative assets for efficient retrieval and reuse.

📝 Enhancement Note: For a role focused on "performance-driven content" and "iteration," a portfolio that quantifies impact is crucial. Candidates should be prepared to showcase not just aesthetic quality but also how their designs contributed to specific marketing goals or client success metrics. The emphasis on speed and AI tools suggests a portfolio that demonstrates efficiency and adaptability in a fast-paced environment.

💵 Compensation & Benefits

Salary Range: $1,250 – $3,750 per month, based on experience and seniority.

Benefits:

• Remote Work: Opportunity to work from anywhere, promoting flexibility and work-life balance.

• Growth Opportunities: Potential to shape your role and grow with a dynamic company as a key player.

• Innovative Culture: Be part of a team passionate about leveraging data to solve challenges in a rapidly evolving market.

• Central Time Zone Alignment: Working hours are aligned with Central Time (9-5), facilitating collaboration with US-based teams.

Working Hours: Full-time, aligning with Central Time (9 AM - 5 PM).

📝 Enhancement Note: The salary range provided is monthly, which is common for remote international roles. The range is quite broad, indicating significant variability based on experience. For a candidate in North Macedonia, this range could represent a substantial income, given local cost of living. The benefits focus on flexibility and growth, aligning with the typical offerings for remote international positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (implied by "Lago" and the focus on "performance marketing" and "data-driven" approaches, likely within a tech or software sector).

Company Size: Small to Medium (implied by the emphasis on individual impact and growth opportunities, and the "key player" description).

Founded: (Not specified, but the "rapidly evolving market" suggests a relatively modern or growth-stage company).

Team Structure:

• The role is likely part of a broader marketing or GTM team, potentially with direct collaboration with paid media specialists and marketing managers.

• Reporting structure is not explicitly defined but suggests a collaborative environment where individual contributions are valued.

Methodology:

• A strong emphasis on data-driven decision-making and performance optimization.

• Agile and iterative approach to content creation and strategy.

• Leveraging emerging technologies, including AI, to enhance efficiency and effectiveness.

Company Website: lagodesign.com

📝 Enhancement Note: The company's focus on "data to solve challenges" and "rapidly evolving market" suggests a forward-thinking, agile culture. For a content designer, this means being adaptable, open to experimentation, and comfortable with performance metrics influencing creative decisions. The remote, global nature of the team implies a need for strong asynchronous communication skills and cultural awareness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor within the creative or marketing operations function. It requires strong execution skills and the ability to work independently, with opportunities to influence creative strategy through performance insights.

Reporting Structure: Likely reports to a Marketing Manager, Creative Lead, or Head of Performance Marketing. The emphasis on "collaboration" suggests a flat or matrixed reporting structure.

Operations Impact: The role directly impacts GTM performance by creating visually compelling assets that drive engagement, conversions, and ultimately, revenue. The designer's ability to iterate on creatives based on performance data is key to optimizing ad spend and improving campaign ROI.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-powered creative tools, motion graphics, video editing, or specific paid media platform creative best practices.

• Strategic Influence: Transition from purely execution to contributing more to creative strategy, conceptualization, and performance analysis.

• Leadership Potential: As the company grows, opportunities may arise to lead creative projects, mentor junior designers, or manage creative workflows.

• Broader GTM Exposure: Gain deeper understanding of performance marketing, campaign management, and GTM strategy by working closely with other teams.

📝 Enhancement Note: This role offers a solid foundation in performance-driven content creation, which is a highly sought-after skill. The emphasis on AI and rapid iteration positions the candidate at the forefront of evolving creative technologies. Growth opportunities are tied to both deepening creative expertise and expanding into more strategic aspects of marketing operations and GTM.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Global, with specific alignment required for Central Time Zone working hours (9 AM - 5 PM). Candidates are located in North Macedonia.

Workspace Context:

• A fully remote setup requires self-discipline, strong time management, and excellent communication skills.

• Candidates will likely have access to cloud-based collaboration tools and design software.

• Opportunities for virtual team building and collaboration will be provided to foster a sense of connection.

Work Schedule: Full-time, adhering to Central Time (9 AM - 5 PM). This implies a need for availability during these core hours for meetings and synchronous collaboration.

📝 Enhancement Note: The remote nature of this role is a significant aspect. Candidates must be comfortable working independently and managing their own schedule within the defined working hours. The Central Time Zone alignment is crucial for effective collaboration with the primary business stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and skill alignment.

• Skills Assessment/Challenge: A practical design exercise, potentially involving creating assets using specific tools (Canva, AI) based on a brief, or adapting existing content. This will likely focus on speed, creativity, and adherence to instructions.

• Interview with Hiring Team: Discussion about experience, design philosophy, approach to performance marketing, and cultural fit. This may include behavioral questions and scenario-based problem-solving.

• Final Interview: Potentially with a senior leader to discuss growth potential and long-term alignment.

Portfolio Review Tips:

• Showcase Performance: Highlight projects where your creative work directly contributed to measurable marketing outcomes (e.g., increased engagement, conversions, ROI). Use clear metrics where possible.

• Demonstrate Tool Proficiency: Include examples that clearly show your skill with Canva and AI generation tools. If possible, show before-and-after comparisons or explain your process for using these tools.

• Highlight Speed & Adaptability: Include examples of work completed under tight deadlines or content adapted across multiple platforms.

• Brand Alignment: Showcase your ability to work within established brand guidelines or to develop cohesive visual identities.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that each piece is accompanied by a brief, clear description of your role and the project's objectives.

Challenge Preparation:

• Practice with Tools: Familiarize yourself with Canva's advanced features and experiment with various AI image and video generation platforms.

• Understand Performance Metrics: Review common marketing KPIs (CTR, conversion rate, ROAS) and think about how creative elements influence them.

• Time Management: Practice creating design assets within strict time limits.

• Brief Interpretation: Develop a strategy for quickly dissecting design briefs to identify key requirements and objectives.

📝 Enhancement Note: The emphasis on "producing content quickly and efficiently" and "performance-driven content" means the application and interview process will likely involve practical assessments. Candidates should be prepared to demonstrate their ability to translate strategic goals into tangible, effective creative assets under pressure.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid design creation of static and video assets.

• AI Image Generation Tools: Proficiency with platforms like Midjourney, DALL-E, Stable Diffusion, or similar for creating unique visual elements.

• AI Video Generation Tools: Familiarity with emerging platforms like Veo, RunwayML, Pika Labs, or similar for video asset creation.

Analytics & Reporting:

• (Implied) Familiarity with understanding performance reports from ad platforms (Meta Ads Manager, Google Ads) to inform creative iterations.

CRM & Automation:

• (Not directly specified, but collaboration with marketing and paid media teams implies interaction with marketing automation platforms or ad campaign management tools.)

📝 Enhancement Note: The core of this role's technology stack revolves around creative production tools, with a significant emphasis on AI. Candidates should be comfortable with the latest advancements in AI creative generation and be able to integrate these tools seamlessly into their workflow to enhance speed and output quality.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies like AI to push creative boundaries and improve efficiency.

• Performance-Driven: Focusing on creating content that delivers measurable results and contributes to business objectives.

• Efficiency: Producing high-quality work rapidly and managing workflows effectively.

• Collaboration: Working closely with marketing and paid media teams to achieve shared goals.

• Adaptability: Being flexible and responsive to feedback, market changes, and evolving client needs.

Collaboration Style:

• Proactive and communicative, especially in a remote setting.

• Open to feedback and iterative design processes.

• Team-oriented, understanding that individual contributions support broader campaign success.

• Comfortable with asynchronous communication while also being available for synchronous meetings during core working hours.

📝 Enhancement Note: The company culture appears to value speed, innovation, and a results-oriented approach. For a content designer, this means being a proactive problem-solver who is comfortable with data influencing creative decisions and who can adapt quickly to new tools and strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI image and video generation tools and integrating them effectively.

• Balancing Speed and Quality: Producing content quickly without sacrificing design quality or strategic alignment.

• Interpreting Performance Data: Translating marketing performance metrics into actionable creative insights for design iteration.

• Remote Collaboration: Maintaining strong communication and collaboration across different time zones and cultures in a fully remote environment.

• Client Management: Effectively managing creative expectations and delivering within brand guidelines for diverse clients.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in cutting-edge AI creative generation platforms.

• Performance Marketing Insights: Deepening understanding of paid media strategies and how creatives impact campaign success.

• Motion Graphics & Video Editing: Expanding skills in advanced video production techniques.

• Cross-functional Exposure: Gaining broader knowledge of GTM strategies, campaign management, and client relations.

• Remote Work Best Practices: Developing advanced skills in asynchronous communication and virtual collaboration.

📝 Enhancement Note: The primary challenge is navigating the fast-paced, technology-driven nature of the role. The growth opportunities are directly linked to mastering these new technologies and understanding their application in driving business outcomes, making this a role that rewards continuous learning and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of social media ad creatives from scratch, including how you would incorporate performance feedback."

• "How do you stay updated on the latest trends in AI creative generation, and how have you applied these in your work?"

• "Walk us through a time your creative work directly contributed to a positive marketing outcome. What were the results?"

Company & Culture Questions:

• "What interests you about Lago and our approach to using data and AI in marketing?"

• "How do you approach collaboration in a remote, global team environment?"

• "Describe your ideal work environment and how you ensure productivity as a remote employee."

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective, your role, the tools used, and the measurable results achieved (e.g., "Increased CTR by 15%," "Generated X leads," "Improved engagement rates by Y%").

• Showcase Process: Briefly explain your workflow, especially how you integrated AI tools or responded to performance data for specific pieces.

• Highlight Versatility: Present a range of work that demonstrates your ability to design for different platforms, audiences, and brand aesthetics.

• Be Prepared for Live Tasks: Anticipate a potential live design challenge related to Canva or AI asset generation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also an understanding of marketing objectives, efficiency, and the ability to leverage new technologies. Candidates should be ready to "show, don't just tell" their capabilities through their portfolio and during practical exercises.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight specific experience with Canva, AI content generation tools, and any quantifiable results from your design work (e.g., performance improvements, efficiency gains).

• Curate Your Portfolio: Ensure your portfolio prominently features work relevant to social media, paid ads, and client deliverables. Emphasize case studies that demonstrate performance impact and efficient workflow.

• Prepare for a Design Challenge: Practice creating various assets quickly using Canva and experiment with AI tools. Be ready to articulate your creative process and how your designs align with marketing goals.

• Research Lago: Understand their product, target audience, and how they position themselves in the market. Consider how your creative skills can directly support their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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