Organic/Performance Content Designer

📍 Job Overview

Job Title: Organic/Performance Content Designer

Company: Lago

Location: Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-03-23

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact static and video assets for organic social media and paid advertising campaigns.

• Leverage AI image and video generation tools, alongside platforms like Canva, to create engaging content efficiently.

• Adapt and optimize creative assets based on performance data and marketing objectives to drive campaign success.

• Deliver client-facing content with a focus on quality, brand consistency, and filling creative gaps.

• Manage a dynamic content workflow, meeting tight deadlines and organizing creative assets effectively.

📝 Enhancement Note: This role bridges creative design with performance marketing, emphasizing speed, efficiency, and data-driven iteration, which are critical in modern GTM operations. The focus on AI tools indicates a forward-thinking approach to content production within a potentially fast-paced marketing environment.

📈 Primary Responsibilities

• Asset Design & Production: Create visually appealing static images and dynamic video content for social media platforms (organic) and paid advertising channels (Meta, Google, etc.).

• AI-Powered Creativity: Utilize generative AI tools for image and video creation, exploring novel visual concepts and rapid asset generation.

• Platform Proficiency: Master design tools such as Canva for quick, high-volume content creation and adaptation.

• Performance Iteration: Design creatives with a clear understanding of marketing goals, and be prepared to iterate based on A/B testing results and performance feedback from paid media teams.

• Client-Centric Content: Produce professional, on-brand content for client deliverables, ensuring high quality and consistency, and acting as a creative resource when client assets are limited.

• Workflow & Library Management: Efficiently manage multiple content requests, maintain organized digital asset libraries, and adhere to established creative workflows.

• Cross-Functional Collaboration: Work closely with marketing strategists and paid media specialists to ensure creative output aligns with campaign objectives and performance targets.

• Brand Guideline Adherence: Apply and adapt content within existing brand guidelines when provided, and contribute to maintaining visual consistency across all creative outputs.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency. The emphasis on AI and performance iteration suggests that candidates will be expected to not only create but also contribute to strategic testing and optimization of creative assets within marketing campaigns.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in Graphic Design, Marketing, Communications, or a related field is beneficial. Strong practical skills and a demonstrable portfolio are prioritized over formal education.

Experience: 2–5 years of experience in content design, graphic design, creative production, or a similar role, with a significant portion focused on digital and performance-oriented content.

Required Skills:

• Content Creation: Proven ability to design engaging static and video assets for digital platforms.

• Canva Proficiency: Extensive experience with Canva or comparable design platforms for efficient asset creation.

• AI Generation Tools: Hands-on experience with AI image and/or video generation tools (e.g., Midjourney, Stable Diffusion, DALL-E, or similar).

• Performance Design: Understanding of how design choices impact campaign performance, with experience designing for paid media channels (Meta Ads, Google Ads, etc.).

• Design Adaptability: Ability to quickly adapt and reformat content across various platforms and dimensions.

• Speed & Efficiency: Demonstrated capacity to produce high-quality content rapidly and independently under tight deadlines.

• English Communication: Strong written and verbal English communication skills for effective collaboration and understanding of briefs.

• Attention to Detail: Meticulous approach to design, ensuring high quality, accuracy, and adherence to brand standards.

Preferred Skills:

• Motion Design/Video Editing: Experience with motion graphics software (e.g., Adobe After Effects) or video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro).

• AI Video Platforms: Familiarity with emerging AI video platforms like Veo or similar tools.

• Performance Marketing Principles: Deeper understanding of performance marketing strategies, KPIs, and how creative contributes to campaign success.

• Client-Facing Experience: Experience working directly with clients or on client-facing deliverables, particularly with US-based clients.

📝 Enhancement Note: The required skills emphasize hands-on proficiency with specific tools and a results-oriented mindset. The preferred skills point towards a desire for candidates who can contribute beyond basic asset creation, potentially taking on more complex video production and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital content, with a strong emphasis on assets designed for social media and paid advertising.

• Demonstrations of creative asset iteration and optimization based on performance feedback or A/B testing.

• Examples of content created using Canva and AI generation tools, highlighting the speed and quality of output.

• Case studies or examples of how your designs have contributed to marketing campaign goals or client deliverables.

Process Documentation:

• While formal process documentation might not be a primary deliverable for this role, applicants should be prepared to articulate their personal workflow for content creation, from brief to final delivery.

• Be ready to explain how you manage multiple requests, organize files, and collaborate with teams to ensure efficient process flow.

• Demonstrate an understanding of how to track and incorporate performance feedback into your creative process for continuous improvement.

📝 Enhancement Note: For a role focused on speed and performance, the portfolio is paramount. It serves as the primary evidence of a candidate's ability to meet the demands of rapid, effective content creation and iteration. The focus is less on formal process documentation and more on demonstrating practical application and results.

💵 Compensation & Benefits

Salary Range: $1,600 – $2,800 USD per month. This range is negotiable based on experience and seniority.

Benefits:

• Remote Work: The flexibility to work from anywhere within the Philippines, supporting work-life balance.

• Growth Opportunities: Potential to shape your role and advance within a growing company.

• Innovative Culture: Opportunity to work with a team that leverages data and cutting-edge technology.

• Central Time Schedule: A structured 9 AM - 5 PM schedule aligned with Central Time, providing a predictable work routine.

Working Hours: Full-time (40 hours per week), operating within a Central Time (9 AM - 5 PM) schedule.

📝 Enhancement Note: The salary range provided is typical for skilled remote professionals in the Philippines, particularly those with specialized creative and technical skills. The benefits focus on flexibility, career development, and a structured work environment, aligning with common expectations for remote roles in the tech and creative industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (implied by the nature of Lago's business, likely in the SaaS or design tech space).

Company Size: Small to Medium-sized (based on the typical structure of companies seeking specialized remote roles and the emphasis on growth opportunities).

Founded: Information not explicitly provided, but the company appears to be in a growth phase, indicated by the need for expanding its content design capabilities.

Team Structure:

• The role likely sits within a broader Marketing or Growth team.

• Collaboration is expected with Paid Media specialists and potentially Marketing Managers or Strategists.

Methodology:

• Data-Driven Creativity: Emphasis on using performance data and insights to inform and iterate on creative content.

• Agile Content Production: Focus on rapid creation, testing, and deployment of marketing assets.

• Efficiency Optimization: Continuous effort to streamline creative workflows and leverage technology (AI, Canva) for maximum output.

Company Website: lagodesign.com

📝 Enhancement Note: Lago appears to be a growth-oriented company that values efficiency and data-informed decision-making. The culture likely encourages proactivity, adaptability, and a results-driven approach, especially within its marketing and creative functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on specialized creative execution within the broader GTM or Marketing Operations umbrella. It requires 2-5 years of experience, indicating a mid-level specialization.

Reporting Structure: The Content Designer will likely report to a Marketing Manager, Head of Content, or a Paid Media Lead, depending on the team's structure. Collaboration will be key with paid media specialists.

Operations Impact: The role directly impacts GTM success by creating the visual assets that drive lead generation, customer acquisition, and brand engagement through organic and paid channels. High-performing creatives are essential for campaign ROI.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven content creation, performance design, and specific advertising platforms.

• Role Expansion: Potentially move into roles with more strategic input on creative direction, campaign management, or even team leadership as the company grows.

• Cross-Functional Exposure: Gain broader experience in performance marketing, campaign strategy, and client management.

• Leadership Potential: For exceptional performers who demonstrate strategic thinking and mentorship capabilities, opportunities for leading creative initiatives or junior designers may arise.

📝 Enhancement Note: This role offers a solid foundation in performance-driven content creation. Growth is likely tied to mastering new creative technologies and demonstrating a tangible impact on marketing performance, offering a clear path for specialization and potential advancement within a growing organization.

🌐 Work Environment

Office Type: Fully Remote. The team is distributed globally, with a specific emphasis on hiring from the Philippines for this role.

Office Location(s): Remote within the Philippines.

Workspace Context:

• Flexibility: Work from any location within the Philippines, offering autonomy and control over one's work environment.

• Technology Focus: Access to and utilization of modern creative tools, including Canva and AI generation platforms.

• Collaborative Digital Space: Communication and collaboration will primarily occur through digital channels (e.g., Slack, email, project management tools).

Work Schedule: A consistent 9 AM - 5 PM schedule aligned with Central Time (CT). While remote, adherence to this schedule is expected for effective team synchronization and collaboration.

📝 Enhancement Note: The remote nature of the role, combined with a structured work schedule, aims to provide both flexibility and operational consistency. Candidates should be comfortable with asynchronous and digital-first communication methods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, communication skills, and alignment with the role's core requirements.

• Portfolio Review: A critical stage where candidates present their work, demonstrating proficiency in design, AI tool usage, and performance-oriented creative. Be prepared to walk through specific examples.

• Skills Assessment/Challenge: May involve a practical design exercise or a simulated task to evaluate speed, tool proficiency, and creative problem-solving under time constraints.

• Team/Hiring Manager Interview: Deeper dive into experience, problem-solving approaches, cultural fit, and understanding of performance marketing principles.

• Confidentiality Agreement: All candidates must agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.

Portfolio Review Tips:

• Highlight AI & Canva: Showcase specific projects where you effectively used Canva and AI tools to produce high-quality, performance-driven content quickly.

• Demonstrate Performance Impact: If possible, include examples where your creative assets led to measurable improvements in ad performance, engagement, or conversion rates. Quantify results.

• Showcase Variety: Include a range of static and video assets, and demonstrate your ability to adapt content for different platforms and objectives.

• Explain Your Process: Be ready to articulate your workflow for taking a brief from concept to final asset, emphasizing efficiency and iteration.

• Tailor to the Role: Emphasize work that aligns with the requirements of designing for paid media and organic social, and for client deliverables.

Challenge Preparation:

• Tool Familiarity: Ensure you are comfortable navigating and quickly using Canva and any AI generation tools you list on your resume.

• Time Management: Practice creating simple assets under tight deadlines to simulate potential challenges.

• Strategic Thinking: Be prepared to explain why you made certain design choices, connecting them to performance goals.

📝 Enhancement Note: The portfolio is the most crucial element for this role. The interview process will heavily scrutinize a candidate's ability to produce effective, high-volume creative content rapidly, leveraging modern tools. The agreement requirement underscores the company's focus on protecting its intellectual property and client relationships.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid static and video asset creation, template utilization, and brand kit management.

• AI Image Generation Tools: Proficiency in platforms like Midjourney, DALL-E, Stable Diffusion, or similar for creating unique visual elements.

• AI Video Generation Tools: Familiarity with emerging tools like Veo or similar for generating or enhancing video content.

• Design Software: Potential use of Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) for more complex or refined work, especially if motion design experience is present.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but awareness of how content is deployed within marketing automation platforms or ad managers is beneficial.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for workflow management.

📝 Enhancement Note: The technology stack is heavily weighted towards tools that enable rapid, AI-assisted content creation. Proficiency in Canva and generative AI is non-negotiable, with a strong preference for candidates who can also handle more advanced video editing or motion design tasks.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value is the ability to produce high-quality work quickly and meet tight deadlines.

• Data-Driven Iteration: Valuing the use of performance data to inform creative decisions and drive continuous improvement.

• Resourcefulness & Adaptability: Encouraging team members to be creative problem-solvers and adapt to new tools and evolving market demands.

• Quality & Attention to Detail: Maintaining high standards in all creative outputs, even under pressure.

• Collaboration: Fostering a team environment where communication and shared learning are encouraged.

Collaboration Style:

• Digital First: Primarily asynchronous and digital communication, requiring clear and concise written and verbal interactions.

• Cross-Functional: Working closely with marketing and paid media teams, requiring an understanding of their needs and objectives.

• Feedback Integration: Openness to receiving and acting on constructive feedback from team members and clients to improve creative output.

📝 Enhancement Note: The team values a proactive, adaptable, and results-oriented approach. Candidates who thrive in a fast-paced, digitally-connected environment and are comfortable with iterative processes will likely be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace of Change: Keeping up with the latest AI tools, design trends, and platform algorithm updates requires continuous learning.

• Balancing Speed and Quality: Consistently producing high-quality work while meeting demanding turnaround times can be challenging.

• Interpreting Performance Data: Effectively translating performance metrics into actionable design improvements requires analytical thinking.

• Working with Limited Inputs: Generating compelling content with minimal creative briefs or direction demands strong intuition and strategic thinking.

Learning & Development Opportunities:

• Mastery of AI Tools: Becoming an expert in cutting-edge AI image and video generation technologies.

• Performance Marketing Acumen: Developing a deeper understanding of paid media strategies and how creative impacts ROI.

• Advanced Creative Skills: Opportunities to learn and apply motion design, video editing, or more sophisticated graphic design techniques.

• Role Evolution: Potential to take on more strategic creative responsibilities or specialized roles within the company as it scales.

📝 Enhancement Note: The role presents opportunities to be at the forefront of AI-driven creative production. Challenges are met by embracing continuous learning and developing a keen understanding of performance marketing dynamics, which in turn fuels growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of ad creatives for a new campaign, from brief to final assets." (Focus on speed, tool usage, and iteration).

• "How do you stay up-to-date with emerging AI tools and design trends?" (Demonstrate proactivity and continuous learning).

• "Walk me through a project where you used AI tools to generate creative assets. What were the challenges and outcomes?" (Showcase practical application and problem-solving).

Company & Culture Questions:

• "What interests you about Lago and this specific role?" (Research the company and align your skills with their needs).

• "How do you handle tight deadlines and manage multiple competing creative requests?" (Emphasize organizational skills and efficiency).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio thematically (e.g., by platform, by tool used, by campaign objective) or chronologically.

• Highlight Key Projects: Focus on 3-5 strong examples that best showcase your skills relevant to this role (Canva, AI, performance, client work).

• Quantify Impact: Whenever possible, include metrics or results related to your designs (e.g., "This ad creative contributed to a 15% increase in CTR").

• Explain Your Role & Process: For each project, clearly state your contribution, the tools used, the objective, and your creative process.

• Be Ready for Live Demos: If asked, be prepared to quickly demonstrate proficiency in Canva or an AI tool.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills with the specified tools, a strong understanding of performance marketing, and the ability to work efficiently and creatively under pressure. The portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of work created with Canva and AI generation tools. Tailor your presentation to highlight your speed, efficiency, and ability to design for performance.

• Resume Optimization: Update your resume to clearly list your experience with Canva, AI image/video generation, and paid media design. Use keywords from the job description such as "performance-driven content," "asset creation," and "workflow management."

• Interview Preparation: Practice articulating your creative process, your experience with AI tools, and how you measure the success of your designs. Be ready to discuss your approach to working with limited inputs and tight deadlines.

• Company Research: Familiarize yourself with Lago's business and its online presence. Understand their market and how creative content plays a role in their GTM strategy. Be prepared to discuss the Confidentiality and Non-Circumvention Agreement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.