Organic/Performance Content Designer

📍 Job Overview

Job Title: Organic/Performance Content Designer

Company: Lago

Location: Remote (Croatia)

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design / Software

Date Posted: March 23, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-quality static and video assets for social media platforms and paid advertising campaigns.

• Leverage creative tools, including Canva and AI image/video generation platforms, to create performance-driven content efficiently.

• Adapt and iterate on creative assets based on marketing goals, performance feedback, and advertising campaign requirements.

• Collaborate closely with marketing, paid media teams, and clients to ensure brand consistency and fill creative gaps.

📝 Enhancement Note: This role is positioned within a "Content Designer" capacity, with a strong emphasis on both organic reach and performance metrics. The explicit mention of AI tools and rapid content iteration suggests a dynamic environment focused on efficiency and measurable results, aligning it closely with GTM operations and marketing operations functions that support content strategy and execution.

📈 Primary Responsibilities

• Content Creation: Design static and video assets for social media channels and paid advertisements, utilizing tools such as Canva and AI image/video generation platforms.

• Performance-Oriented Design: Develop creative assets that are strategically aligned with specific marketing objectives and campaign KPIs, with a focus on driving measurable outcomes. Design variations of creatives to facilitate A/B testing and continuous optimization of ad performance.

• Client Deliverables: Produce polished content for client-facing projects, adhering to brand guidelines when provided, and proactively filling creative asset gaps to support client needs.

• Creative Workflow Management: Manage multiple content requests simultaneously, ensuring timely delivery of assets under tight deadlines, and maintaining organized file structures and creative libraries for efficient retrieval and reuse.

• Adaptability: Adapt content across a variety of formats and platforms, ensuring visual consistency and effectiveness across all channels.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and data-informed iteration. The emphasis on "performance-oriented design," "iterating creatives based on performance feedback," and "testing variations of creatives for optimization" strongly indicates a need for an operations mindset focused on measurable impact and continuous improvement, typical of revenue and marketing operations roles that support growth initiatives.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field is typically expected for this type of role.

Experience: 2–5 years of experience in content design, creative roles, or a similar capacity with a demonstrable track record of producing high-quality digital assets.

Required Skills:

• Canva Proficiency: Strong, hands-on experience with Canva or equivalent graphic design software for creating static and video assets.

• AI Generation Tools: Proven experience with AI image and/or video generation tools, demonstrating an ability to leverage these platforms for creative output.

• Rapid Content Production: Demonstrated ability to produce a high volume of creative assets quickly and independently, meeting tight deadlines.

• Design Acumen: A strong visual design sense with meticulous attention to detail, ensuring polished and professional final assets.

• English Communication: Excellent written and verbal English communication skills for effective collaboration and client interaction.

Preferred Skills:

• Motion Design/Video Editing: Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro) to enhance video asset quality.

• AI Video Platforms: Familiarity with emerging AI video platforms like Veo or similar, indicating a forward-thinking approach to creative technology.

• Paid Media Design: Prior experience designing specifically for paid media platforms such as Meta (Facebook/Instagram) and Google Ads.

• Performance Marketing Understanding: Basic knowledge of performance marketing principles and how creative assets contribute to campaign success.

• Client Interaction: Experience working with US-based clients, understanding their communication styles and business expectations.

📝 Enhancement Note: The required skills emphasize tool proficiency and speed, while preferred skills point towards a deeper understanding of paid media and advanced creative techniques. For operations professionals, this suggests a need to showcase not just creative output but also an understanding of how creative strategy ties into performance metrics and workflow efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 2-3 examples of content designs that directly contributed to measurable marketing or advertising outcomes (e.g., increased engagement, click-through rates, conversion rates).

• AI Tool Integration: Include examples where AI tools were effectively used to generate or enhance creative assets, demonstrating resourcefulness and efficiency.

• Rapid Iteration Examples: Present a series of creative variations for a single campaign or ad set, illustrating the ability to quickly test and iterate on designs based on feedback or performance data.

• Brand Guideline Adherence: If possible, include examples where you successfully worked within established brand guidelines for a client or project.

Process Documentation:

• Workflow Visualization: Be prepared to visually or verbally outline your typical workflow for taking a content request from brief to final delivery, highlighting key stages and decision points.

• Tool Integration Strategy: Explain how you integrate different creative tools (e.g., Canva, AI generators, video editors) into a cohesive workflow to maximize efficiency.

• Performance Feedback Loop: Describe your process for incorporating performance feedback into subsequent creative iterations and how you track the impact of these changes.

📝 Enhancement Note: For operations-focused candidates, a portfolio that demonstrates not just creative output but also the process behind that output is crucial. Highlighting efficiency, data-driven decision-making, and the ability to manage a streamlined workflow will be key.

💵 Compensation & Benefits

Salary Range: $1,250 – $3,750 per month, based on experience and seniority.

• Methodology: This range is derived from the provided suggested range and is adjusted for a monthly cadence. For a full-time position in Croatia, this range represents a competitive offering, particularly for remote roles where cost of living can vary. The lower end would typically apply to junior candidates or those with foundational experience, while the higher end would be for seasoned professionals with a strong portfolio demonstrating significant impact and efficiency.

• Regional Context: Based on cost of living and average salaries for creative roles in Croatia, this range is positioned to attract talent while remaining competitive for a remote, international role.

Benefits:

• Remote Work Flexibility: The ability to work from anywhere, fostering a strong work-life balance.

• Growth Opportunities: Potential to shape the role and advance within the company as a key contributor.

• Innovative Culture: Opportunity to work in a team that prioritizes data-driven problem-solving and leverages cutting-edge technologies.

• Global Team Collaboration: Exposure to an international team and diverse perspectives.

Working Hours: Full-time, with a schedule aligned to Central Time (9 AM - 5 PM). This suggests a need for availability during specific core hours for collaboration, even within a remote setup.

📝 Enhancement Note: The salary range is provided monthly. Candidates should consider this in context of their total annual compensation expectations and local cost of living. The benefits focus on flexibility and growth, which are attractive to operations professionals seeking dynamic career paths.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (likely SaaS, given the nature of content design support for marketing and paid media). Lago operates in a rapidly evolving market, suggesting a fast-paced and innovative environment.

Company Size: Not explicitly stated, but the emphasis on growth and shaping roles suggests a growing company, potentially Series A or B startup phase, where individual contributions have significant impact.

Founded: Not specified, but the mention of an "innovative culture" and "rapidly evolving market" points to a relatively modern company.

Team Structure:

• The role requires collaboration with "marketing and paid media teams," indicating a structured marketing department.

• The content designer is expected to be a "key player" who can "shape their role," suggesting opportunities for initiative and leadership within their domain.

Methodology:

• Data-Driven Problem Solving: The company culture emphasizes leveraging data to address challenges and drive success.

• Efficiency and Speed: The core responsibilities highlight the need for rapid content production and iteration, suggesting a focus on streamlined processes.

• Innovation: An interest in emerging creative platforms, particularly AI, is evident.

Company Website: lagodesign.com

📝 Enhancement Note: The company culture appears to value agility, data-informed strategies, and the adoption of new technologies. For operations candidates, this means demonstrating an ability to adapt to change, optimize processes for speed, and contribute to data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Content Designer, likely at a mid-level. The "2-5 years of experience" requirement and the opportunity to "shape your role" indicate a position with considerable autonomy and potential for growth beyond a purely execution-focused role.

Reporting Structure: Likely reports to a Marketing Manager, Head of Content, or a Paid Media Lead, depending on the team's hierarchy. The collaboration with marketing and paid media teams suggests a functional reporting line within the marketing department.

Operations Impact: The role directly impacts Go-To-Market (GTM) strategies by creating assets that drive engagement, lead generation (through paid ads), and brand awareness (through organic social). Success in this role contributes to key performance indicators for demand generation and customer acquisition.

Growth Opportunities:

• Role Specialization: Opportunity to deepen expertise in AI-driven content creation, performance marketing creative strategies, or advanced motion/video design.

• Process Improvement: Potential to lead initiatives in optimizing the creative workflow, implementing new tools, or developing best practices for content creation and asset management.

• Leadership Potential: As the company grows, opportunities may arise to manage junior designers, lead creative projects, or contribute to broader marketing strategy development.

📝 Enhancement Note: Operations professionals can frame their experience in terms of driving efficiency, optimizing workflows, and contributing to measurable growth. Highlighting how their skills in design and content creation directly support GTM objectives will be crucial for demonstrating impact.

🌐 Work Environment

Office Type: Fully remote. The company emphasizes a global team and work-life balance.

Office Location(s): Remote within Croatia. While the role is remote, the specified country indicates potential legal or tax considerations, or a preference for talent within a specific timezone or region.

Workspace Context:

• Flexibility: The remote nature provides significant flexibility in terms of physical workspace.

• Tools & Technology: Access to and proficiency with digital creative tools like Canva and AI platforms are essential. Collaboration will likely occur via digital communication and project management tools.

• Team Interaction: Collaboration will be primarily digital, requiring strong communication skills and proactive engagement with team members across different locations.

Work Schedule: Full-time, aligning with Central Time (9 AM - 5 PM). This schedule is important for team synchronization, meetings, and collaborative work sessions, ensuring alignment with core business hours.

📝 Enhancement Note: The remote and flexible nature of the role requires self-discipline and strong digital collaboration skills. Operations professionals should highlight their ability to manage their time effectively and contribute to a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on experience, portfolio, and alignment with required skills.

• Skills Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially including a practical design exercise or a discussion about specific case studies. This stage will assess creative quality, technical proficiency, and understanding of performance metrics.

• Team/Hiring Manager Interview: An interview to assess cultural fit, communication style, problem-solving abilities, and understanding of the role's strategic importance.

• Confidentiality Agreement: Candidates will be required to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement.

Portfolio Review Tips:

• Highlight Performance Impact: For each project, clearly articulate the objective, your role, the tools used, and crucially, the measurable results achieved. Quantify impact wherever possible (e.g., "Increased CTR by 15%," "Reduced creative production time by 20%").

• Showcase AI Proficiency: Include examples that demonstrate your ability to effectively integrate and leverage AI tools for creative generation, emphasizing efficiency and innovative outcomes.

• Demonstrate Workflow Efficiency: Be prepared to discuss your process for managing multiple requests, iterating on designs, and collaborating with teams. This showcases your operational capabilities.

• Tailor to Lago: Research Lago's current marketing efforts and brand aesthetic where possible to show you understand their needs and can align your style.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design task. Focus on speed, creativity, and adherence to any given brief. If AI tools are mentioned, be ready to use them.

• Process Explanation: Practice articulating your design workflow and how you incorporate feedback and performance data.

• Problem-Solving Scenarios: Think about how you would approach common content design challenges, such as tight deadlines, limited input, or adapting to new platforms.

📝 Enhancement Note: For operations professionals, the portfolio review is an opportunity to demonstrate not just creative skill but also a structured, efficient, and results-oriented approach to content creation.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid design of static and video assets. Proficiency is a core requirement.

• AI Image Generation Tools: Experience with tools like Midjourney, DALL-E, Stable Diffusion, or similar platforms for creating visual assets.

• AI Video Generation Tools: Familiarity with emerging platforms such as Veo, RunwayML, Synthesys, or similar for video content creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role's core responsibilities, but familiarity with project management tools (e.g., Asana, Trello, Monday.com) would be valuable for "Creative Workflow Management."

📝 Enhancement Note: The emphasis on AI tools and Canva indicates a modern, efficiency-driven creative stack. Operations professionals should highlight their ability to master new tools quickly and integrate them into workflows for optimal output.

👥 Team Culture & Values

Operations Values:

• Resourcefulness: The ability to create high-quality content with "limited inputs" is a key value.

• Efficiency: Producing content "quickly and efficiently" is paramount, aligning with operations' focus on optimizing time and resources.

• Performance-Driven: A strong focus on creating content that achieves marketing goals and yields measurable results.

• Adaptability: Willingness to iterate based on feedback and embrace new creative technologies like AI.

• Collaboration: Working effectively with marketing, paid media, and clients.

Collaboration Style:

• Digital-First: Primarily remote collaboration, requiring proactive communication and responsiveness.

• Feedback Integration: Openness to receiving and acting upon performance feedback to refine creative work.

• Cross-Functional: Working closely with marketing and paid media teams to align creative output with campaign strategies.

📝 Enhancement Note: Candidates should emphasize their ability to work autonomously, be highly responsive, and demonstrate a commitment to data-informed decision-making and continuous improvement, which are hallmarks of effective operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: The need to produce content quickly and manage multiple requests simultaneously can be demanding.

• Limited Input Creative: Generating effective content with minimal briefs or direction requires strong creative intuition and problem-solving skills.

• AI Tool Evolution: Keeping up with the rapid advancements and best practices in AI image and video generation.

• Performance Iteration: Translating performance data into actionable creative improvements can be complex.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI creative technologies.

• Performance Marketing Acumen: Develop a stronger understanding of paid media strategies and how creative impacts campaign success.

• Workflow Optimization: Contribute to refining and improving the content creation and delivery processes for the team.

• Advanced Creative Skills: Opportunities to expand into motion design, advanced video editing, or other areas of digital design.

📝 Enhancement Note: Operations professionals should frame these challenges as opportunities to apply their process optimization skills and demonstrate their adaptability and problem-solving capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create compelling content with very limited input or direction. What was your process?" (Focus on resourcefulness, creative problem-solving, and how you established direction.)

• "How do you ensure your creative assets are aligned with marketing goals and contribute to performance metrics like CTR or conversion rates?" (Prepare to discuss your understanding of performance marketing and how you use data.)

Company & Culture Questions:

• "What interests you about working with AI-powered creative tools, and how do you see them evolving the design landscape?" (Showcase your awareness of industry trends and your enthusiasm for innovation.)

• "How do you manage your time and prioritize tasks when working on multiple projects with tight deadlines?" (Highlight your organizational and project management skills.)

Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, clearly state the objective, your contribution, the tools used, and the measurable results. Use bullet points for clarity.

• Highlight Process: Briefly explain your workflow for key projects, emphasizing efficiency, problem-solving, and how you incorporated feedback.

• Showcase AI Use: Explicitly point out projects where AI tools were utilized and explain the benefits gained (e.g., speed, unique visuals, cost savings).

• Be Concise: Focus on the most relevant and impactful projects that demonstrate the skills and experience Lago is seeking.

📝 Enhancement Note: For operations candidates, it's crucial to frame creative work through the lens of efficiency, measurable outcomes, and process optimization. Demonstrating how their design skills support broader GTM operations goals will be key.

📌 Application Steps

To apply for this Organic/Performance Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of performance-driven content, AI tool utilization, and rapid iteration. Tailor your presentation to highlight efficiency and measurable results.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, proficiency with Canva and AI tools, and experience in fast-paced creative environments. Use keywords from the job description such as "Performance-Oriented Design," "AI Image Generation," and "Creative Workflow Management."

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and how you manage your workload. Be ready to discuss the role of AI in content creation.

• Company Research: Familiarize yourself with Lago's brand and any public-facing content to understand their aesthetic and market positioning. Research their use of technology and their company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.