Organic/Performance Content Designer

📍 Job Overview

Job Title: Organic/Performance Content Designer

Company: Lago

Location: Remote LATAM (Colombia specified)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations / Content Design

Date Posted: 2026-03-23

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-quality organic and performance-driven content assets for social media, paid advertising campaigns, and client deliverables, with a focus on rapid iteration and efficiency.

• Leverage contemporary creative tools, including Canva, AI image generation, and emerging creative platforms, to expedite content creation processes and enhance output volume.

• Collaborate closely with marketing and paid media teams to ensure creative assets are strategically aligned with campaign objectives and performance metrics.

• Manage a dynamic workflow of content requests, adapting to tight deadlines and evolving campaign needs while maintaining brand consistency and quality across all outputs.

📝 Enhancement Note: While the title is "Organic/Performance Content Designer," the responsibilities and tools mentioned (Canva, AI generation, paid media experience) strongly indicate a role deeply integrated with marketing operations and paid media strategy, focusing on the creation and optimization of visual assets for performance campaigns.

📈 Primary Responsibilities

• Asset Design & Production: Create compelling static and video assets for social media platforms and paid advertising campaigns, ensuring visual appeal and adherence to platform best practices.

• Tool Proficiency: Efficiently utilize Canva, AI image and video generation tools (e.g., Veo, Midjourney, Stable Diffusion), and other creative platforms to produce a high volume of diverse creative assets.

• Performance Iteration: Design and test multiple variations of creative assets to identify optimal elements for performance marketing, directly contributing to A/B testing strategies and campaign optimization.

• Adaptability & Formatting: Skillfully adapt and reformat existing creative content to suit various platforms, ad formats, and client-specific requirements, ensuring consistent brand messaging and visual identity.

• Client Support: Develop creative assets for client-facing deliverables, filling creative gaps and ensuring high-quality, consistent outputs that meet client expectations and brand guidelines.

• Workflow Management: Effectively manage multiple incoming content requests simultaneously, prioritizing tasks, and ensuring timely delivery of assets within aggressive project timelines.

• Collaboration: Work in close partnership with marketing managers, paid media specialists, and account managers to understand campaign goals, performance feedback, and creative brief requirements.

• Asset Organization: Maintain an organized digital asset management system, cataloging creative files, templates, and performance data for easy retrieval and future use.

📝 Enhancement Note: The emphasis on "performance-driven content," "iterating creatives based on performance feedback," and "testing variations of creatives for optimization" positions this role as a critical component of a data-informed marketing operations function, directly impacting campaign success and ROI.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating creative aptitude and practical application of design principles is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 2–5 years of hands-on experience in content design, graphic design, creative production, or a similar role, with a proven track record of producing high-quality visual assets for digital channels.

Required Skills:

• Canva Proficiency: Advanced skill in using Canva for designing static graphics, presentations, and basic video content, including familiarity with its template library and collaborative features.

• AI Creative Tools: Demonstrated experience with AI image and/or video generation tools (e.g., Midjourney, DALL-E, Stable Diffusion, Veo, RunwayML) for concept development and asset creation.

• Performance Design: Ability to design creative assets specifically for paid media platforms (Meta Ads, Google Ads, LinkedIn Ads), understanding the nuances of each platform for optimal ad performance.

• Rapid Content Production: Proven capacity to generate a high volume of creative assets quickly and efficiently, often with limited initial input or detailed briefs.

• Design Sensibility: A strong visual design sense, attention to detail, and an understanding of composition, color theory, typography, and layout principles.

• English Communication: Excellent written and verbal English communication skills, capable of clear collaboration, understanding briefs, and providing concise feedback.

• Adaptability: Ability to quickly learn and adapt to new creative tools, platforms, and evolving design trends.

Preferred Skills:

• Motion Design/Video Editing: Experience with motion graphics software (e.g., Adobe After Effects) or video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for more dynamic video content.

• Performance Marketing Principles: Foundational understanding of performance marketing concepts, including key metrics (CTR, CPC, CPA, ROAS), A/B testing methodologies, and conversion rate optimization (CRO).

• US Client Experience: Prior experience working with clients based in the United States, understanding cultural nuances and communication styles.

• Digital Asset Management (DAM): Familiarity with DAM systems or best practices for organizing and managing a large volume of digital creative assets.

📝 Enhancement Note: The emphasis on AI tools and rapid production suggests that candidates with a forward-thinking approach to creative technology and a strong ability to iterate quickly will be highly valued. The preferred skills in motion design and performance marketing principles indicate potential growth paths within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Case Studies: Showcase 2-3 distinct case studies detailing your involvement in creating and optimizing content for paid advertising campaigns, highlighting the problem, your creative solution, and measurable performance improvements (e.g., increased CTR, reduced CPA).

• Tool Demonstration: Include examples of work created using Canva and at least one AI image/video generation tool, demonstrating proficiency and creative application beyond basic template usage.

• Versatility Showcase: Present a range of content types (static ads, video ads, social media posts, simple animations) across different platforms and industries to demonstrate adaptability.

• Workflow Visualization: Optionally, include a brief explanation or visual representation of your personal content creation workflow, emphasizing efficiency, organization, and how you manage multiple requests.

Process Documentation:

• Creative Brief Interpretation: Examples demonstrating how you translate marketing objectives and creative briefs into actionable design concepts and visual assets.

• Iteration & Optimization Examples: Showcase how you have iterated on creative designs based on performance data or feedback, including before-and-after examples if possible.

• Asset Management Approach: Briefly describe your system for organizing, naming, and storing creative files to ensure efficient retrieval and collaboration.

📝 Enhancement Note: A strong portfolio that clearly demonstrates the ability to produce performance-driven content quickly and effectively using modern tools will be critical. Candidates should be prepared to discuss the specific processes they followed for each project presented.

💵 Compensation & Benefits

Salary Range: $1,600 – $2,800 USD per month. This range is negotiable based on experience and seniority, reflecting the remote nature of the role and the LATAM location.

Benefits:

• Global Remote Work: Opportunity to work from anywhere within LATAM, fostering a strong work-life balance and flexibility.

• Growth Opportunities: Potential for role shaping and career advancement as a key player within a growing team and innovative company.

• Innovative Culture: Be part of a team that leverages data to solve challenges and drive success in a fast-paced market.

• Professional Development: Access to learning resources and opportunities to develop skills in emerging creative technologies and performance marketing.

Working Hours: Full-time, with a schedule aligned with Central Time (9 AM - 5 PM CT). This suggests a need for overlap with US-based teams for collaboration. This is approximately 40 hours per week.

📝 Enhancement Note: The salary range provided is a monthly figure, which is common for remote roles targeting LATAM. The noted "Central Time (9-5)" schedule indicates a requirement for synchronous collaboration with North American teams, which is crucial for candidates to consider regarding their local time zone and daily availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the [Insert Lago's specific industry here, e.g., SaaS, Technology, Design Services, Marketing Technology]. The company appears to be focused on leveraging design and technology to solve business challenges, likely within the marketing or product development space.

Company Size: Lago is a growing company, indicated by the "key player" and "shape your role" language, suggesting a dynamic startup or scale-up environment rather than a large enterprise. This means more opportunities for impact but also a need for adaptability and self-direction.

Founded: [Insert Lago's founding year if available]. The company's focus on innovation and emerging technologies like AI suggests a modern, forward-thinking approach to business.

Team Structure:

• The Organic/Performance Content Designer will likely be part of the Marketing or Creative team, collaborating closely with Paid Media specialists and potentially account managers if Lago offers client services.

• The team structure is expected to be lean and agile, typical of a remote-first or global organization, requiring strong individual contribution and cross-functional communication.

Methodology:

• Data-Driven Creativity: The company emphasizes leveraging data to solve challenges and drive success, implying that creative decisions are informed by performance metrics and market insights.

• Agile Workflow: The need for rapid content creation and iteration suggests an agile approach to campaign management and asset production, with frequent feedback loops.

• Innovation Focus: A passion for emerging technologies like AI points to a culture that embraces experimentation and continuous learning.

Company Website: lagodesign.com

📝 Enhancement Note: Given the company's focus on design and technology, the culture is likely to be collaborative, creative, and results-oriented. The remote nature suggests a strong emphasis on asynchronous communication and trust.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level position (2-5 years experience) within the creative operations or marketing operations spectrum. It's a hands-on role focused on execution and optimization, with potential to grow into specialized areas or leadership.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Content, or Creative Lead. Collaboration will be extensive with Paid Media Managers and potentially other designers or content creators.

Operations Impact: The Content Designer's output directly influences the effectiveness of marketing campaigns, particularly paid advertising. By creating high-performing assets, they contribute to lead generation, customer acquisition, brand visibility, and ultimately, revenue growth. Their ability to quickly iterate and optimize creatives is crucial for maximizing marketing spend efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven content creation, advanced motion graphics, or specific performance marketing channels (e.g., Meta Ads creative expert).

• Leadership: Progress to a Senior Content Designer role, mentoring junior designers, leading creative projects, or managing a small creative team.

• Broader Operations: Transition into a Marketing Operations or Growth Operations role, leveraging design and campaign experience to manage broader marketing technology stacks, analytics, and process optimization.

• Client Management: If Lago has a client-facing component, there may be opportunities to work more directly with clients on their creative strategies.

📝 Enhancement Note: The emphasis on growth opportunities within a lean, innovative company suggests that individuals who are proactive in skill development and take initiative will find significant avenues for career progression.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, self-managed work environment.

Office Location(s): Remote LATAM, with a specific mention of Colombia. The "Central Time (9-5)" schedule suggests a need for proximity to US time zones for synchronous collaboration.

Workspace Context:

• Flexibility: The primary benefit is the freedom to work from any location within LATAM, allowing for personalized work-life integration.

• Technology-Enabled: Access to cloud-based creative tools (Canva, AI platforms) and collaboration software is essential, requiring a reliable internet connection and a personal workspace conducive to productivity.

• Collaborative Digital Space: While remote, the role requires active participation in digital collaboration channels (e.g., Slack, project management tools), engaging with team members across different locations and time zones.

Work Schedule: Full-time, with a core schedule aligned with Central Time (9 AM - 5 PM CT). This requires availability for team meetings, real-time feedback sessions, and urgent requests during these hours.

📝 Enhancement Note: Candidates should ensure they have a suitable home office setup and a stable internet connection to effectively perform their duties in this fully remote role. The time zone overlap requirement is a key factor for individuals applying from different LATAM countries.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative output.

• Skills Assessment/Technical Interview: Likely to involve a practical design challenge or a portfolio review session where you'll walk through your work, discuss your process, and answer questions about your experience with Canva, AI tools, and performance design.

• Team/Manager Interview: A discussion with the hiring manager or team lead to assess cultural fit, collaboration style, problem-solving abilities, and understanding of the role's strategic importance.

• Final Interview (Potentially): May involve meeting with a senior leader to discuss long-term vision and career alignment.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the impact of your creative work on campaign performance. Use metrics and specific examples of how your designs contributed to achieving marketing goals.

• Showcase Tool Proficiency: Ensure your portfolio includes clear examples of work created using Canva and AI generation tools. Be prepared to discuss your specific techniques and workflows within these applications.

• Demonstrate Rapid Iteration: If possible, show examples of how you've iterated on creative designs based on feedback or performance data. This highlights your adaptability and optimization skills.

• Tailor to the Role: Select projects that best align with the responsibilities outlined in the job description (paid ads, social media, AI-generated content).

• Keep it Concise: Focus on quality over quantity. A curated selection of your best and most relevant work is more impactful than an exhaustive list.

Challenge Preparation:

• Design Challenge: Be prepared for a timed design task that might involve creating a set of ad creatives for a given brief, or optimizing an existing piece of creative. Focus on speed, creativity, and alignment with performance goals.

• Tool Familiarity: Brush up on Canva features and experiment with AI generation tools to ensure you can quickly produce relevant assets.

• Process Explanation: Practice articulating your design process, from understanding a brief to delivering final assets, emphasizing efficiency and data-informed decisions.

📝 Enhancement Note: The emphasis on rapid content creation and performance metrics means that candidates should be ready to demonstrate not just their design skills, but their ability to translate those skills into tangible business results and adapt quickly to campaign feedback.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for creating static graphics, simple videos, and adapting templates. Proficiency is a core requirement.

• AI Image/Video Generation Tools: Experience with platforms like Midjourney, DALL-E, Stable Diffusion for image generation, and Veo, RunwayML, Pika Labs for video generation is highly desired.

• Design Software (Optional but Beneficial): Familiarity with Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) can be advantageous for more complex tasks or as a complement to AI/Canva workflows.

Analytics & Reporting:

• Ad Platform Analytics: Understanding how to interpret basic performance data from Meta Ads Manager, Google Ads, etc., to inform creative iteration.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or similar for managing multiple content requests and tracking progress.

CRM & Automation:

• While not directly managing a CRM, an understanding of how creative assets integrate into marketing automation and CRM workflows is beneficial for context.

📝 Enhancement Note: The core technology stack revolves around efficient content creation tools, particularly Canva and AI generation platforms, underscoring the role's focus on speed and modern creative workflows.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A strong emphasis on producing high-quality content quickly and managing a high volume of requests.

• Performance-Driven: A commitment to creating assets that demonstrably contribute to marketing campaign success and business goals.

• Innovation & Adaptability: Embracing new technologies like AI and being open to evolving creative processes and tools.

• Collaboration: Working effectively with cross-functional teams (marketing, paid media) to achieve shared objectives.

• Resourcefulness: Ability to work with limited inputs and creatively solve design challenges.

Collaboration Style:

• Remote & Asynchronous: Expect a collaborative environment that balances real-time communication with effective asynchronous workflows, leveraging tools like Slack and project management software.

• Feedback-Oriented: Openness to receiving and providing constructive feedback on creative work to drive continuous improvement.

• Goal-Aligned: Team efforts are focused on achieving specific marketing and business outcomes, requiring clear communication and alignment on objectives.

📝 Enhancement Note: The culture likely values proactive individuals who can self-manage, contribute creatively, and adapt quickly to a dynamic, data-informed environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: Managing a high volume of diverse content requests under tight deadlines while maintaining quality can be demanding.

• AI Integration Nuances: Effectively leveraging AI tools requires ongoing learning and experimentation to achieve optimal, brand-aligned results.

• Balancing Speed with Quality: Ensuring that rapid content production doesn’t compromise creative excellence or strategic alignment.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote, globally distributed environment.

Learning & Development Opportunities:

• Emerging Tech: Gaining hands-on experience and expertise with cutting-edge AI creative tools and platforms.

• Performance Marketing Insights: Developing a deeper understanding of what makes creatives perform well in paid media campaigns.

• Creative Workflow Optimization: Refining personal and team processes for maximum efficiency and output.

• Cross-Functional Exposure: Learning about broader marketing strategies and paid media tactics through close collaboration.

📝 Enhancement Note: The challenges presented are typical of fast-paced, innovative roles, offering significant opportunities for skill development in areas highly relevant to modern digital marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating high-performing ad creatives, from brief to final asset." (Focus on iteration, data, and tool usage).

• "How do you balance the need for speed with maintaining creative quality when producing a high volume of content?" (Highlight efficiency techniques and quality control).

• "Walk us through a time you used AI tools to create a unique or challenging creative asset. What was the outcome?" (Showcase practical AI application and problem-solving).

Company & Culture Questions:

• "What interests you about Lago and this specific role?" (Research Lago's mission, industry, and recent work).

• "How do you ensure effective collaboration with remote teams and across different time zones?" (Discuss communication tools and strategies).

• "What does 'performance-driven design' mean to you?" (Connect design to measurable business outcomes).

Portfolio Presentation Strategy:

• Storytelling: For each case study, clearly articulate the problem, your creative solution, the tools used, and the resulting performance impact.

• Metric Focus: Quantify results wherever possible. Use specific numbers and percentages to demonstrate the effectiveness of your designs.

• Tool Demonstration: Be ready to briefly discuss your workflow within Canva or AI tools if asked, but focus on the final outcome and impact.

• Conciseness: Present your strongest, most relevant work efficiently, respecting the interviewers' time.

📝 Enhancement Note: Interview preparation should heavily emphasize the intersection of creative design, performance marketing, and modern technology (AI tools), showcasing an ability to deliver results in a fast-paced, remote environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature examples of organic and performance content, especially those created using Canva and AI tools. Include case studies that highlight measurable results from paid media campaigns.

• Resume Optimization: Tailor your resume to emphasize your experience with content design, AI creative generation, Canva proficiency, and performance marketing assets. Quantify achievements wherever possible.

• Interview Practice: Prepare to walk through your portfolio, discuss your creative process, and answer strategy questions related to performance design and rapid content production. Practice articulating your experience with AI tools.

• Company Research: Familiarize yourself with Lago's website (lagodesign.com), understand their business model, and identify any recent projects or announcements that resonate with you. Consider how your skills can directly contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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