Organic/Performance Content Designer

📍 Job Overview

Job Title: Organic/Performance Content Designer

Company: Lago

Location: Remote (Argentina)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 23, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Develop and design high-impact static and video assets for organic social media and paid advertising campaigns.

• Leverage AI-powered tools for image and video generation to accelerate content production and explore creative avenues.

• Execute performance-driven design strategies, iterating on creatives based on data feedback to optimize campaign results.

• Manage the end-to-end content creation lifecycle, from concept to delivery, ensuring quality and brand consistency for both internal marketing efforts and client-facing projects.

📝 Enhancement Note: This role, while titled "Content Designer," has a strong operational component focused on efficiency, performance iteration, and workflow management within a remote, LATAM-based team. The emphasis on "performance-driven design" and "creative workflow management" positions this as a crucial GTM operations support role, bridging creative execution with marketing performance.

📈 Primary Responsibilities

• Design and produce a high volume of static and video creative assets for social media platforms (e.g., Instagram, Facebook, LinkedIn) and paid ad networks (e.g., Meta Ads, Google Ads).

• Utilize Canva and similar user-friendly design tools to rapidly create and adapt content for various marketing channels and campaign objectives.

• Experiment with and integrate AI image and video generation tools (e.g., Midjourney, Stable Diffusion, Veo) to enhance creative output, explore novel concepts, and improve turnaround times.

• Translate marketing campaign goals and performance metrics into compelling visual designs that resonate with target audiences and drive engagement.

• Analyze performance data from A/B tests and ongoing campaigns to inform creative iteration, identify trends, and optimize asset effectiveness.

• Create and adapt content for client-specific deliverables, ensuring adherence to client brand guidelines while also filling creative gaps where necessary.

• Proactively manage a pipeline of content requests, prioritizing tasks to meet tight deadlines and maintain a consistent flow of assets for ongoing campaigns.

• Collaborate closely with the marketing, paid media, and client success teams to align creative output with strategic objectives and gather feedback for continuous improvement.

• Organize and maintain a centralized library of creative assets, ensuring proper file management, version control, and accessibility for team members.

📝 Enhancement Note: The responsibilities highlight a need for agility and efficiency, typical of operations roles supporting fast-paced marketing environments. The emphasis on "iterating creatives based on performance feedback" and "testing variations of creatives for optimization" points to a data-informed approach to creative design, which is a core tenet of performance marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design principles and practical application is paramount. Candidates with degrees in Graphic Design, Digital Media, Marketing, or related fields may have a foundational understanding.

Experience: 2–5 years of progressive experience in content design, graphic design, or a creative role with a focus on digital marketing or performance advertising.

Required Skills:

• Demonstrated proficiency in Canva or comparable visual design platforms for rapid asset creation.

• Hands-on experience with AI image and/or video generation tools (e.g., Midjourney, DALL-E, RunwayML, Veo) for creative asset production.

• Proven ability to produce a high volume of creative assets quickly and independently, managing multiple projects simultaneously.

• A strong design aesthetic with meticulous attention to detail, ensuring visual consistency and brand alignment.

• Experience designing creative assets specifically for paid media campaigns across platforms like Meta (Facebook/Instagram) and Google Ads.

• Excellent English communication skills, both written and verbal, for effective collaboration with a remote, potentially international team.

Preferred Skills:

• Experience with motion design software (e.g., Adobe After Effects) or video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro) for enhanced video asset creation.

• Familiarity with emerging AI video platforms beyond basic generation, such as those offering advanced editing or animation capabilities.

• A foundational understanding of performance marketing principles, including key metrics (CTR, CPA, ROAS) and their impact on creative effectiveness.

• Previous experience working with US-based clients or in a remote team environment serving international markets.

📝 Enhancement Note: The emphasis on Canva, AI tools, and paid media design strongly suggests a need for practical, hands-on skills rather than theoretical knowledge. The experience requirement of 2-5 years indicates a role that requires a solid base of practical application and an ability to work with minimal supervision, common in operational support functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of static and video creative assets developed for digital marketing campaigns.

• Case studies or examples demonstrating how design choices were informed by performance data and campaign objectives, including examples of iteration and optimization.

• Evidence of rapid content creation capabilities, perhaps through a section highlighting high-volume projects or tight turnaround times.

• Examples of content adapted across multiple platforms or formats, illustrating versatility and understanding of channel-specific requirements.

Process Documentation:

• Candidates may be asked to document their typical workflow for creating a set of ad creatives from brief to final delivery, highlighting decision points and efficiency strategies.

• Illustrations of how feedback (performance data or stakeholder input) is incorporated into design revisions and process improvements.

• Examples of file organization and asset management practices suitable for a remote team environment.

📝 Enhancement Note: For a role focused on "performance-driven design" and "workflow management," a portfolio that visually communicates process, efficiency, and results is crucial. The hiring team will likely look for evidence of a systematic approach to creative production and optimization, rather than just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: $1,600 – $2,800 USD per month.

Benefits:

• Remote Work: The opportunity to work from anywhere within LATAM, offering significant flexibility and work-life balance.

• Growth Opportunities: Potential for role shaping and career advancement within a growing company, with opportunities to develop new skills and take on increased responsibility.

• Innovative Culture: Exposure to a forward-thinking team that leverages data and technology to solve challenges and drive success.

• Work-Life Balance: Emphasis on a healthy balance between professional responsibilities and personal life, common in companies with global remote teams.

Working Hours: Full-time, requiring availability during a standard Central Time (CT) workday (9 AM - 5 PM CT). This ensures overlap for real-time collaboration with teams in different time zones.

📝 Enhancement Note: The provided salary range is specific and monthly, which is common for roles based in LATAM. The noted benefits focus on flexibility and professional development, aligning with the expectations of remote talent. The requirement for CT working hours is a critical operational detail for ensuring team synchronicity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the B2B SaaS landscape, likely focusing on providing solutions that enhance business operations, customer experience, or growth. The emphasis on "data to solve challenges" and "rapidly evolving market" suggests a tech-forward, agile, and growth-oriented environment.

Company Size: While not explicitly stated, the presence of a structured job posting on Workable and a need for specific roles like this suggests a growing startup or a well-established mid-sized company. The "key player" phrasing for this role implies it's a significant contribution to a relatively lean team.

Founded: The founding date is not provided, but the company's focus on emerging creative platforms and AI indicates a modern, forward-thinking organization.

Team Structure:

• The operations team likely includes individuals focused on marketing execution, paid media management, and potentially client success. This "Organic/Performance Content Designer" will be a crucial part of the marketing execution arm.

• The reporting structure is implied to be relatively flat, with opportunities to "shape your role." The candidate will likely report to a Marketing Lead or Head of Growth.

Methodology:

• Data analysis is central, with a focus on using performance metrics to drive creative decisions and optimize marketing outcomes.

• Workflow planning and optimization are key, as the role emphasizes speed, efficiency, and managing multiple requests.

• Automation and efficiency practices are likely encouraged, particularly through the use of AI tools for content generation.

Company Website: lagodesign.com

📝 Enhancement Note: Lago's emphasis on "data to solve challenges" and "rapidly evolving market" suggests a culture that values analytical thinking, adaptability, and innovation. The "key player" designation for this role indicates that Lago is looking for individuals who can make a significant, immediate impact and potentially grow with the company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level individual contributor with 2-5 years of experience. It requires strong execution skills and a foundational understanding of performance marketing principles, but not necessarily strategic planning or team management at this stage.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Growth, or a similar leadership role within the marketing or GTM function. Close collaboration with paid media specialists and potentially client managers is expected.

Operations Impact: This role directly impacts the company's Go-To-Market (GTM) strategy by producing the visual assets necessary for lead generation, brand awareness, and customer acquisition campaigns. High-performing creatives can significantly boost campaign efficiency, reduce customer acquisition costs (CAC), and improve conversion rates, directly contributing to revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven content creation, advanced motion design, or performance analytics for creatives.

• Leadership Potential: Progress to a Senior Content Designer role, mentoring junior designers, or potentially moving into a Creative Lead position overseeing broader visual strategy.

• Cross-Functional Development: Gain exposure to paid media strategy, marketing analytics, or client management through collaborative projects.

• Role Shaping: As a "key player" in a growing company, there's an opportunity to influence the direction of creative operations and define best practices.

📝 Enhancement Note: The "key player" and "shape your role" language suggests significant potential for growth and influence, even at an intermediate level. Candidates demonstrating initiative and a strong understanding of operational efficiency will be well-regarded.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a distributed team across LATAM, emphasizing flexibility and autonomy.

Office Location(s): Remote within LATAM. Specific time zone alignment (Central Time - CT) is required for collaborative overlap.

Workspace Context:

• The remote nature fosters an environment of self-discipline and asynchronous communication, balanced by synchronous overlap for critical meetings.

• Access to modern digital tools and platforms (Canva, AI generation tools, collaboration software) is expected to be standard.

• Opportunities for team interaction will likely occur through virtual meetings, team chats, and potentially virtual team-building events.

Work Schedule: Full-time, with specific working hours aligned with Central Time (9 AM - 5 PM CT) to ensure effective collaboration with other team members and stakeholders.

📝 Enhancement Note: The explicit requirement for CT working hours underscores the operational necessity for real-time collaboration, even within a fully remote, distributed team. This is a critical factor for candidates to consider regarding their daily schedule and availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience. Be prepared to highlight your most impactful creative work and demonstrate your understanding of performance-driven design.

• Skills Assessment/Creative Challenge: A practical exercise, likely involving the creation of specific assets under a time constraint, utilizing tools like Canva and/or AI generators. This will test your speed, efficiency, and ability to translate briefs into tangible results.

• Team/Hiring Manager Interview: A discussion about your experience, approach to creative workflow, collaboration style, and understanding of performance marketing. Expect questions about how you handle feedback and iterate on designs.

• Final Interview (Optional): May involve a deeper dive into your portfolio, discussion of company culture, and final alignment on expectations.

Portfolio Review Tips:

• Highlight Performance: Showcase specific examples where your creative work directly contributed to positive campaign performance (e.g., improved CTR, lower CPA). Quantify results whenever possible.

• Demonstrate Speed & Versatility: Include examples that show your ability to produce a variety of assets quickly and adapt them across different platforms and formats.

• Showcase AI Proficiency: Clearly label and explain your use of AI tools in specific projects, highlighting how they enhanced your creative process or output.

• Structure for Clarity: Organize your portfolio logically, perhaps by campaign, platform, or skill. Use clear descriptions for each piece, explaining the objective, your role, the tools used, and the outcome.

• Client Work Emphasis: If you have experience with US-based clients, highlight this to show familiarity with their expectations and market demands.

Challenge Preparation:

• Familiarize yourself with the latest features in Canva and popular AI image/video generation tools.

• Practice creating ad assets for common platforms (Meta, Google) under timed conditions.

• Be ready to articulate your design process, decision-making rationale, and how you would approach optimizing a given creative based on hypothetical performance data.

📝 Enhancement Note: The emphasis on a "creative challenge" and "performance-driven design" suggests that the evaluation will be highly practical and results-oriented. Portfolio elements that demonstrate efficiency, speed, and quantifiable impact will be crucial for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Expected to be the primary tool for rapid static and video asset creation. Proficiency in its various features, templates, and collaboration capabilities is essential.

• AI Image Generation Tools: Experience with platforms like Midjourney, DALL-E, or Stable Diffusion for generating unique visual elements.

• AI Video Generation Tools: Familiarity with emerging tools like Veo, RunwayML, Pika Labs, or similar for creating short video clips and animations.

• Adobe Creative Suite (Preferred): While not strictly required, experience with Photoshop, Illustrator, Premiere Pro, or After Effects would be a significant advantage for more complex design tasks or motion graphics.

Analytics & Reporting:

• While the designer may not directly manage analytics, understanding how to interpret performance data (CTR, CPC, CPA, ROAS) from platforms like Meta Ads Manager and Google Ads is crucial for optimization.

CRM & Automation:

• Not directly applicable to this role, but an understanding of how marketing assets integrate into CRM workflows or marketing automation platforms (e.g., HubSpot, Marketo) can be beneficial.

📝 Enhancement Note: The explicit mention of Canva and AI tools, alongside preferred experience in motion design and video editing, defines the technical core of this role. Candidates should be prepared to discuss their proficiency and experience with these specific technologies.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value, driven by the need for rapid content production and timely delivery in a performance-oriented marketing environment.

• Data-Driven Decision Making: Creativity is guided by performance analytics; designs are iterated upon based on measurable results.

• Innovation & Adaptability: Embracing new technologies like AI for creative generation and staying agile in a rapidly evolving market.

• Collaboration & Communication: Working effectively within a remote team, providing clear feedback, and aligning on project goals.

• Quality & Attention to Detail: Ensuring that all creative output, regardless of speed, meets a high standard of visual appeal and brand consistency.

Collaboration Style:

• Remote First: Communication primarily occurs through digital channels (Slack, email, project management tools), with scheduled video calls for key discussions.

• Cross-Functional Integration: Regular interaction with marketing strategists, paid media buyers, and potentially client account managers to ensure creative alignment and performance.

• Feedback-Oriented: A culture that encourages constructive feedback on designs, both from peers and performance data, to drive continuous improvement.

• Proactive Contribution: Team members are encouraged to bring forward new ideas, suggest workflow improvements, and identify opportunities for creative impact.

📝 Enhancement Note: The values emphasize a blend of creative execution and operational discipline. The ability to be both a creative force and an efficient operator, leveraging data and new technologies, will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Tight Deadlines: Consistently producing high-quality creative assets under pressure for multiple campaigns and clients.

• AI Tool Integration: Staying current with rapidly evolving AI generation technologies and effectively integrating them into a practical workflow.

• Balancing Speed and Quality: Ensuring that the rapid pace of content creation does not compromise design integrity or brand standards.

• Interpreting Performance Data: Effectively translating raw performance metrics into actionable design insights and creative improvements.

• Remote Collaboration Dynamics: Maintaining strong communication and alignment within a distributed, multi-time-zone team.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in advanced AI image and video generation techniques and platforms.

• Performance Marketing Acumen: Deepening understanding of paid media strategies and how creative directly influences campaign success.

• Motion Graphics & Video Editing: Developing advanced skills in video production to create more sophisticated animated and edited content.

• Process Optimization: Contributing to the refinement of creative workflows and asset management systems.

• Industry Trends: Staying abreast of the latest design trends, marketing technologies, and platform best practices.

📝 Enhancement Note: The challenges are inherent to high-output, performance-focused roles. The growth opportunities are clearly defined, offering a path for specialization and advancement within the creative operations and performance marketing space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of 5 ad creatives for a new product launch on Meta, from brief to final assets." (Focus on speed, iteration, and tool utilization).

• "How do you approach incorporating performance data into your design process? Can you give an example?" (Highlight data-informed decision-making).

• "Imagine a campaign's CTR is declining. What creative adjustments would you propose, and how would you test them?" (Demonstrate problem-solving and optimization thinking).

Company & Culture Questions:

• "What interests you most about Lago and our approach to marketing?" (Research their website, social media, and any available company news).

• "How do you prefer to receive feedback on your work, especially from remote colleagues or data reports?" (Highlight openness to feedback and collaborative spirit).

Portfolio Presentation Strategy:

• Quantify Impact: For each piece or case study, state the objective, your role, the tools used, and the measurable outcome (e.g., "Increased CTR by 15%," "Reduced creative refresh time by 30%").

• Showcase AI Use: Clearly label and explain projects where AI tools were instrumental. Discuss the benefits and limitations encountered.

• Demonstrate Workflow: Walk through a project from concept to completion, explaining your thought process, design iterations, and how you managed deadlines.

• Highlight Versatility: Ensure your presentation includes examples across different formats (static, video) and platforms (social, paid ads).

• Be Concise and Engaging: Present your work clearly and enthusiastically, focusing on the most relevant and impactful examples.

📝 Enhancement Note: The interview preparation advice emphasizes demonstrating practical skills, a data-driven mindset, and adaptability – key traits for success in a performance-oriented operational role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to specifically highlight your experience with Canva, AI creative generation tools, and performance-driven design for paid media. Include at least one case study demonstrating efficiency or optimization.

• Resume Optimization: Ensure your resume clearly outlines your 2-5 years of relevant experience, using keywords such as "Content Design," "Performance Marketing," "AI Creative," "Canva," "Social Media Ads," and "Workflow Management." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you use AI tools, and how you interpret performance data. Be ready to discuss your experience working remotely and your availability during CT hours.

• Company Research: Familiarize yourself with Lago's offerings and market position. Understand their focus on data and innovation to align your responses with their company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.