Organic/Performance Content Designer at Lago

📍 Job Overview

Job Title: Organic/Performance Content Designer

Company: Lago

Location: Remote (Poland)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 23, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Develop and execute creative content strategies for organic social media and paid advertising campaigns.
Leverage AI-powered tools and design software to rapidly produce high-volume, performance-driven creative assets.
Collaborate with marketing and paid media teams to ensure content alignment with campaign objectives and brand guidelines.
Manage and organize creative assets, maintaining a comprehensive library for efficient retrieval and reuse.
Contribute to client-facing deliverables by creating compelling visuals that fill creative gaps and enhance brand presence.

📝 Enhancement Note: While the title is "Organic/Performance Content Designer," the responsibilities and preferred skills strongly suggest a role that bridges creative design with the analytical demands of performance marketing. This implies a need for candidates who can not only create aesthetically pleasing content but also understand how design choices impact campaign metrics and conversion rates. The emphasis on rapid iteration and AI tools points towards a high-volume, efficiency-focused operational aspect within the creative function.

📈 Primary Responsibilities

Design and produce a high volume of static and video assets for social media platforms and paid advertising campaigns (e.g., Meta, Google Ads).
Utilize design tools such as Canva and emerging AI image/video generation platforms to create compelling creative assets.
Adapt and iterate on creative content based on performance feedback, A/B testing results, and marketing campaign goals.
Support the continuous refresh and optimization of ad creatives to maintain campaign effectiveness and engagement.
Develop client-facing deliverables, including creative assets that meet brand guidelines and address specific client needs or content gaps.
Manage creative workflow, ensuring timely delivery of assets under tight deadlines and maintaining organized digital asset libraries.
Collaborate closely with marketing managers, paid media specialists, and other stakeholders to align creative output with strategic objectives.
Ensure brand consistency and quality across all content deliverables, regardless of the production tool or speed.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization, common in modern GTM operations. The emphasis on "producing content quickly and efficiently using tools like Canva, AI image/video generation, and emerging creative platforms" indicates a need for operational efficiency within the creative process, aiming for high throughput and rapid iteration cycles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Marketing, Communications, or a related field is implied.

Experience: 2–5 years of dedicated experience in content design, creative roles, or performance marketing creative production.

Required Skills:

Proven proficiency with Canva or similar graphic design and visual creation tools.
Hands-on experience with AI image and/or video generation tools (e.g., Midjourney, DALL-E, Stable Diffusion, or similar emerging platforms).
Demonstrated ability to produce creative assets rapidly and independently, meeting tight deadlines.
Strong design sensibility, including an understanding of visual hierarchy, color theory, typography, and layout principles.
Meticulous attention to detail to ensure accuracy and quality in all creative outputs.
Excellent written and verbal English communication skills for effective collaboration and feedback.

Preferred Skills:

Experience with motion design principles and video editing software (e.g., Adobe After Effects, Premiere Pro, or similar).
Familiarity with advanced AI video generation platforms (e.g., Veo, RunwayML, Pika Labs).
Prior experience designing creative assets specifically for paid media campaigns (Meta Ads, Google Ads, LinkedIn Ads, etc.).
Foundational understanding of performance marketing principles, including A/B testing, conversion rate optimization (CRO), and key performance indicators (KPIs).
Experience working with or for US-based clients, understanding of cultural nuances and business communication styles.

📝 Enhancement Note: The experience requirements are specific to content creation and design, with a strong emphasis on modern, AI-driven tools. The preference for paid media and performance marketing experience suggests that candidates with a data-informed approach to creativity will be highly valued, bridging the gap between design and measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 3-5 distinct projects demonstrating proficiency in creating static and video assets for social media and/or paid advertising.
Include examples where AI generation tools were utilized, highlighting the creative process and final output.
Feature case studies that illustrate the iterative design process, showing how feedback or performance data led to creative adjustments and improvements.
Demonstrate experience with Canva or similar design platforms, showcasing versatility in template usage and custom design creation.

Process Documentation:

Clearly articulate the workflow for content creation, from brief to final delivery, including any steps involving AI tools or client feedback loops.
Document how performance data or A/B testing results were used to inform creative iterations and optimize designs.
Provide examples of file organization and asset management practices, demonstrating efficiency and scalability.
Outline experience in collaborating with marketing or paid media teams, detailing communication and feedback integration processes.

📝 Enhancement Note: For a role focused on high-volume, performance-driven content creation, a portfolio is critical. It should not only display visual talent but also demonstrate an understanding of operational efficiency, rapid iteration, and the strategic application of AI tools in a marketing context. The ability to articulate one's process and show measurable impact will be key.

💵 Compensation & Benefits

Salary Range: $1,250 – $3,750 per month. This range is suggested based on experience and seniority, and is intended for a US-based salary expectation, though the role is remote in Poland.

Entry-Level/Junior (2-3 years experience): $1,250 - $2,000 per month.
Mid-Level (3-5 years experience): $2,000 - $3,750 per month.

Benefits:

Remote Work: The flexibility to work from anywhere, fostering a strong work-life balance.
Growth Opportunities: Potential for role shaping and career advancement within a growing company.
Innovative Culture: Opportunity to work with cutting-edge tools and data-driven problem-solving in a dynamic market.
Global Team: Collaboration with a diverse, international team.

Working Hours: Full-time, with an expectation to align with Central Time (9 AM - 5 PM CT). This implies approximately 40 hours per week, with flexibility around global time zones but a core availability for collaboration during US business hours.

📝 Enhancement Note: The salary range provided is quite broad and likely reflects a range for the Polish market, aiming for a US-equivalent perception. It's crucial for candidates to research typical freelance or full-time content designer salaries in Poland for roles requiring US collaboration and compare that to the potential value of the benefits offered. The "Central Time (9-5 Full-Time)" requirement is important for candidates to assess their ability to overlap with US business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in a rapidly evolving market, likely within the tech or SaaS space, focusing on design, marketing, or creative solutions. The emphasis on "leveraging data to solve challenges" points to a data-driven and analytical approach to business operations.

Company Size: Not explicitly stated, but the mention of a "global team" and "growth opportunities" suggests a growing startup or a mid-sized company that is scaling its operations.

Founded: The founding date is not provided.

Team Structure:

The role reports into the marketing or creative operations function, working closely with marketing and paid media teams.
It's a remote-first team with a global presence, implying a culture that values asynchronous communication and independent work.

Methodology:

Data-Driven Decision Making: A core aspect of the company's approach, influencing creative strategy and performance analysis.
Agile & Iterative Processes: The emphasis on rapid content creation, AI tools, and performance feedback suggests an agile methodology where continuous improvement and adaptation are key.
Efficiency & Scalability: The use of AI and the need for high-volume output point to a focus on scalable processes and operational efficiency.

Company Website: lagodesign.com

📝 Enhancement Note: Lago appears to be a company that embraces modern technology and agile operational practices. For a content designer, this means being comfortable with a fast-paced environment, embracing new tools (especially AI), and understanding how their creative output contributes to measurable business results. The remote, global nature of the team necessitates strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Organic/Performance Content Designer" with 2-5 years of experience. It is an individual contributor role focused on the execution of creative assets for marketing campaigns. The potential for "shaping your role" suggests that as the company grows, this position could evolve into a more senior creative role, a specialized AI content strategist, or a creative operations lead.

Reporting Structure: The candidate will likely report to a Marketing Manager, Creative Director, or Head of Paid Media, depending on the specific team structure within Lago. They will collaborate closely with paid media specialists and other marketing functions.

Operations Impact: The role directly impacts the effectiveness of marketing campaigns by producing the creative assets that drive engagement and conversions. High-quality, performance-optimized content is crucial for lead generation, customer acquisition, and brand visibility, all of which are key operational metrics for Go-To-Market (GTM) teams.

Growth Opportunities:

Role Specialization: Deepen expertise in AI-driven content creation, motion graphics, or performance creative strategy.
Skill Expansion: Develop skills in A/B testing creative variations, analyzing campaign performance data, and contributing to broader marketing strategy.
Leadership Potential: With proven success and initiative, there might be opportunities to lead creative projects, mentor junior designers, or contribute to building out the creative operations function.
Cross-Functional Exposure: Gain experience working across different marketing disciplines, understanding the full GTM funnel.

📝 Enhancement Note: The role offers a clear path for growth within a creative operations or performance marketing context. Candidates should view this as an opportunity to gain experience with cutting-edge tools and data-informed creative processes, which are highly valued in today's GTM landscape.

🌐 Work Environment

Office Type: Fully Remote. Lago operates as a remote-first company, meaning there is no central physical office for this role.

Office Location(s): The role is designated for individuals located in Poland, but the "work from anywhere" aspect for the team suggests flexibility within that region.

Workspace Context:

Collaborative Digital Environment: Expect to use various digital collaboration tools (e.g., Slack, Asana, Trello, Figma) for communication, project management, and asset sharing.
Technology-Centric: Access to and proficiency with a range of creative and AI software will be essential.
Independent Work: A high degree of autonomy and self-discipline is required to manage tasks and deadlines effectively in a remote setting.

Work Schedule: While full-time, the requirement to align with Central Time (9 AM - 5 PM CT) suggests a need for significant overlap with US business hours for real-time collaboration, meetings, and quick feedback loops. This might require some flexibility in daily scheduling to accommodate this core availability.

📝 Enhancement Note: The remote environment requires strong self-management and proactive communication. Candidates should be comfortable working independently and leveraging digital tools to stay connected and productive. The time zone alignment is a critical factor for daily work structure.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and experience.
Skills Assessment/Challenge: Likely a practical test or a small creative project to evaluate your design skills, speed, and proficiency with required tools (Canva, AI generators). This might involve creating a set of ad creatives based on a brief.
Hiring Manager Interview: A discussion focused on your experience, problem-solving approach, understanding of performance marketing, and cultural fit. Expect questions about your process for creating high-volume content and using AI tools.
Team/Stakeholder Interview: Potentially a meeting with members of the marketing or paid media team to assess collaboration style and how you integrate with their workflows.
Final Interview/Offer: A concluding conversation to discuss details and extend an offer.

Portfolio Review Tips:

Highlight Speed & Efficiency: Showcase projects demonstrating your ability to produce content quickly. Use timestamps or project timelines if possible.
Emphasize AI Integration: Clearly label and explain how AI tools were used in your projects and what impact they had on your workflow or outcome.
Showcase Performance Mindset: If possible, include examples where your creative work led to measurable improvements (e.g., higher CTR, lower CPC). Even if direct metrics aren't available for past work, explain how you would approach optimizing creatives for performance.
Demonstrate Tool Proficiency: Ensure your portfolio clearly shows work created with Canva and ideally, examples from AI generation platforms.
Structure for Clarity: Organize your portfolio logically, perhaps by project type (e.g., Paid Ads, Social Organic, AI Experiments) or by client. Make it easy for reviewers to navigate and find relevant examples.
Provide Context: For each piece, briefly explain the objective, target audience, tools used, and any challenges overcome.

Challenge Preparation:

Practice AI Tool Usage: Familiarize yourself with popular AI image and video generators. Experiment with prompts to achieve desired styles and outcomes quickly.
Master Canva Templates: Become adept at quickly customizing Canva templates for various ad formats and platforms.
Understand Ad Creative Best Practices: Review current trends in paid social and display advertising creative. Focus on elements that drive engagement: strong visuals, clear calls-to-action, concise messaging.
Think Operationally: Consider how you would manage a pipeline of 20+ creative requests per week. What systems or processes would you implement?

📝 Enhancement Note: The interview process will likely heavily weigh practical skills and speed. Candidates should be prepared to demonstrate their ability to execute rapidly and effectively utilize the specified tools, particularly AI. A portfolio that clearly showcases these capabilities will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

Canva: Essential for rapid design of static and video assets; proficiency with its features, templates, and sharing capabilities is expected.
AI Image Generation Tools: Proficiency with platforms like Midjourney, DALL-E, or Stable Diffusion for creating unique visual assets.
AI Video Generation Tools: Familiarity with tools like Veo, RunwayML, Pika Labs, or similar for generating short video clips or animated assets.
Adobe Creative Suite (Preferred): While not strictly required, experience with Adobe Photoshop, Illustrator, After Effects, or Premiere Pro would be beneficial for more complex design tasks or video editing.

Analytics & Reporting:

Performance Marketing Platforms: Familiarity with ad platforms like Meta Ads Manager and Google Ads for understanding creative performance data.
Basic Analytics Tools: Understanding how to interpret basic metrics (CTR, CPC, conversion rates) to inform creative decisions.

CRM & Automation:

Project Management Software: Experience with tools like Asana, Trello, Monday.com, or Jira for managing creative requests and workflows.
Communication Platforms: Proficiency with Slack or similar for real-time team collaboration.

📝 Enhancement Note: The technology stack is heavily skewed towards design and AI tools, emphasizing efficiency and rapid output. While formal analytics tools aren't listed as core requirements, an understanding of performance metrics is crucial for the "performance-oriented" aspect of the role.

👥 Team Culture & Values

Operations Values:

Efficiency & Speed: A strong emphasis on producing high-quality work quickly and effectively, leveraging technology for optimization.
Data-Informed Creativity: Value placed on using performance data and insights to guide creative decisions and improve campaign outcomes.
Innovation & Adaptability: Openness to adopting new tools and technologies, particularly in the AI space, and adapting to a rapidly changing market.
Collaboration & Communication: A commitment to clear, concise, and proactive communication within a remote, global team.
Resourcefulness: The ability to work with limited inputs and creatively solve design challenges.

Collaboration Style:

Asynchronous & Digital: Primarily relies on digital tools for communication and project collaboration, respecting different time zones.
Feedback-Oriented: Encourages constructive feedback to iterate and improve creative assets.
Cross-Functional Integration: Works closely with marketing, paid media, and potentially client teams to ensure alignment and shared goals.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and technologically forward-thinking. Candidates who thrive in autonomous environments and are excited by the potential of AI in creative production will likely find this culture a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

High Volume, Tight Deadlines: Managing a continuous stream of creative requests with short turnaround times can be demanding.
AI Tool Proficiency: Keeping up with the rapid evolution of AI generation tools and effectively integrating them into workflows requires continuous learning.
Balancing Speed with Quality: Ensuring that rapid content production does not compromise essential design quality or brand consistency.
Interpreting Performance Feedback: Translating marketing performance data into actionable creative adjustments requires analytical thinking alongside creative skills.
Remote Collaboration: Maintaining strong communication and collaboration in a fully remote, global team setting.

Learning & Development Opportunities:

Mastery of AI Creative Tools: Become an expert in utilizing advanced AI for content generation, potentially becoming a go-to person for AI creative strategies.
Performance Marketing Insights: Deepen understanding of how creative impacts paid media performance, contributing to more strategic design decisions.
Creative Operations Process Development: Opportunity to help shape and refine the creative workflow and asset management systems within Lago.
Exposure to US Market: Gain valuable experience working with clients and teams in the US market.

📝 Enhancement Note: This role presents a unique opportunity to be at the forefront of AI-driven content creation within a performance marketing context. The challenges are directly tied to the opportunities for skill development and career advancement in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating multiple ad variations for a paid media campaign under a tight deadline." (Focus on speed, tool usage, and iteration.)
"How do you leverage AI tools in your design workflow? Can you provide an example where AI significantly improved your efficiency or creative output?" (Demonstrate practical AI application and benefits.)
"How do you approach incorporating performance feedback into your creative design process?" (Highlight data-informed decision-making and iterative design.)

Company & Culture Questions:

"What interests you about working at Lago and specifically in this role?" (Show genuine interest in the company's mission and the role's focus.)
"How do you stay updated on the latest design trends and AI creative technologies?" (Demonstrate a commitment to continuous learning.)

Portfolio Presentation Strategy:

Start with Impact: Begin with your strongest, most relevant projects that showcase speed, AI usage, and performance orientation.
Explain Your 'Why': For each piece, briefly explain the objective, the tools used (especially AI), your thought process, and any results or lessons learned.
Quantify When Possible: If you have any metrics (e.g., improved CTR, engagement rates), present them clearly. If not, explain how you would measure success for that type of creative.
Walk Through Your Process: Be ready to detail how you'd tackle a hypothetical creative request, from brief to final asset, referencing your portfolio examples.
Highlight AI Integration: Clearly point out where AI was used and how it contributed to the final output or your efficiency.

📝 Enhancement Note: Be prepared to demonstrate your practical skills and your understanding of how creative work ties into business objectives. The interview will likely be very hands-on, testing your ability to execute and adapt quickly.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features examples of high-volume content creation, AI tool utilization, and any performance-driven design work. Tailor your presentation to highlight speed and efficiency.
Resume Optimization: Clearly articulate your experience with Canva, AI image/video generation tools, and any paid media design projects. Quantify achievements where possible.
Interview Preparation: Practice articulating your creative process, especially how you use AI and respond to performance data. Be ready to present your portfolio and walk through a hypothetical creative challenge.
Company Research: Familiarize yourself with Lago's website (lagodesign.com) and understand their approach to design, technology, and marketing. Consider how your skills align with their innovative culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Organic/Performance Content Designer