Operations Marketing Designer

📍 Job Overview

Job Title: Operations Marketing Designer
Company: Persado
Location: Athens, Attica, Greece
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: January 15, 2026
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Design compelling visual assets for diverse marketing campaigns, including email, social media, web banners, and print collateral, directly supporting go-to-market strategies.
• Translate complex marketing briefs and customer objectives into innovative and effective creative executions across digital and print channels, ensuring alignment with campaign goals.
• Maintain rigorous brand consistency for multiple clients by meticulously applying brand standards and visual guidelines across all design outputs.
• Collaborate effectively with Content Creators and Development teams to ensure seamless integration of creative assets into marketing platforms and campaigns.
• Manage a portfolio of design projects simultaneously, prioritizing tasks and delivering high-quality, impactful visuals within defined scope, timelines, and budget constraints.

📝 Enhancement Note: While the title is "Operations Marketing Designer," the core responsibilities heavily lean towards creative execution within a marketing context. The "Operations" aspect is inferred from the need for managing multiple client projects, adhering to brand standards, and potentially integrating with broader marketing operations workflows for asset deployment and performance tracking. This role bridges creative design with the structured requirements of marketing operations.

📈 Primary Responsibilities

• Develop and design a wide range of visual assets, including sophisticated email templates, engaging social media graphics, dynamic web banners, and impactful direct mail pieces.
• Conceptualize and execute creative designs for digital and print advertising initiatives, ensuring they are both innovative and effective in achieving marketing objectives.
• Ensure strict adherence to the brand guidelines and visual identity of each client, guaranteeing a cohesive and consistent brand presence across all communication touchpoints.
• Partner closely with Content and Development teams to align creative output with strategic marketing goals, technical requirements, and project timelines, fostering a collaborative GTM environment.
• Systematically manage multiple client design projects concurrently, prioritizing workloads and ensuring timely delivery of high-quality creative solutions.
• Support marketing campaigns through multimedia elements, including photography, videography, and illustration, to enhance visual storytelling and engagement.
• Design modular and reusable creative systems that can be efficiently scaled across various formats, channels, and client variants, promoting design efficiency.
• Create production-ready print assets, adhering to all technical specifications for print production, including bleeds, crop marks, CMYK color workflows, and print color management.
• Coordinate with external printing agencies, managing pre-press requirements, file handoff standards, and remote proofing cycles to ensure successful print execution.
• Design layouts that support Variable Data Printing (VDP) and incorporate an understanding of paper stock types, finishes, folds, and die cuts to optimize design impact.
• Leverage AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation, to enhance design productivity and innovation.
• Continuously explore and implement evolving design processes using automation and AI-assisted tools to drive efficiency and creative excellence.

📝 Enhancement Note: The original description provided a good overview. This section expands on the responsibilities by detailing specific types of assets, emphasizing the client-facing nature of the work (multiple customers), and highlighting the technical requirements for print production and AI tool integration, which are critical for a modern marketing design role. The inclusion of "creative systems" and "VDP" points towards a more strategic, operations-minded approach to design.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field is preferred.

Experience:

• 2-5 years of proven experience in graphic design, with a strong focus on marketing collateral and digital assets.
• Demonstrated experience designing modular and reusable creative systems that scale across formats, channels, and variants.
• Hands-on experience creating production-ready print assets, including accurate use of bleeds, crop marks, trim, safe areas, PDF/X-1a and PDF/X-4 compliance.
• Experience working with printing agencies, understanding pre-press, file handoff, and remote proofing cycles.
• Familiarity with Variable Data Printing (VDP) and its design implications.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and related design tools such as Sketch, Figma, and Canva.
• Strong design fundamentals, including expert knowledge of typography, layout principles, color theory, and visual communication.
• Deep understanding of marketing strategy, audience targeting, customer journey mapping, funnel stages, and conversion optimization goals.
• Excellent communication and presentation skills, with the ability to articulate design concepts and accept constructive feedback.
• Proven ability to learn new design tools, techniques, and visual trends rapidly.
• Strong project management skills, with the capacity to manage multiple design projects simultaneously under pressure.
• Hands-on experience with multimedia asset creation, including photography, videography, and illustration.
• Solid understanding of print production workflows, including CMYK color management and printing processes.
• Familiarity with paper stock types, finishes, folds, perforations, and die cuts and their impact on design.

Preferred Skills:

• Experience using AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation.
• Interest in continuously evolving design processes using automation and AI-assisted tools.
• Experience designing layouts that support Variable Data Printing (VDP).
• Familiarity with content management systems (CMS) and digital asset management (DAM) systems.

📝 Enhancement Note: This section refines the provided "What You Bring" into distinct "Required" and "Preferred" skills, clearly delineating expectations. It also expands on the technical print production skills, making them more specific and actionable for candidates. The integration of AI tools and modular design systems is highlighted as a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, varied portfolio showcasing a breadth of design process and work across multiple media formats (digital, print, video, illustration).
• Demonstrations of how design solutions address specific marketing objectives and audience needs.
• Examples of creating modular and reusable creative systems that scale effectively across different channels and variants.
• Case studies illustrating successful collaboration with content and development teams to bring marketing campaigns to life.
• Evidence of managing multiple projects concurrently and delivering within scope, timeline, and budget constraints.

Process Documentation:

• Visual examples of applying brand standards and ensuring consistency across diverse client projects.
• Documentation of print production workflows, including technical file preparation and agency coordination.
• Case studies or examples of utilizing AI tools to enhance creative workflows, demonstrating efficiency gains or innovative approaches.
• Workflow examples showing how design assets are integrated into broader marketing campaign execution plans.

📝 Enhancement Note: The original description mentioned a portfolio, but this section details what a strong operations-focused design portfolio should contain. It emphasizes not just the final output but the process, scalability, client management, and integration with marketing operations, which is crucial for this role's "operations" component.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €28,000 - €45,000 per year
• Methodology: This estimate is based on market research for a Mid-Level Marketing Designer role in Athens, Greece, considering the required skills and 2-5 years of experience. The range reflects variations based on specific expertise, portfolio strength, and the candidate's negotiation. International remote roles can sometimes command slightly higher compensation depending on the company's compensation philosophy.

Benefits:

• Competitive and equitable compensation packages.
• Generous global benefits packages.
• Pension Scheme (applicable in certain EU locations like Greece).
• Professional growth opportunities through dedicated enablement and training resources.
• Employee Enrichment Fund to pursue personal passions or upgrade home office setups.
• Structured onboarding program designed for a confident start and long-term success.
• Strong emphasis on career development and mobility, supported by continuous feedback loops and performance management.
• Flexible time off, including Summer Fridays, to support work-life harmony.
• Two paid Volunteer days per year and charitable donation matching through the #PersadoCares initiative.
• Robust Diversity, Inclusion, and Belonging initiatives, including culture month celebrations, speaker series, bias-free recruitment, and Employee Resource Groups (ERGs).

Working Hours:

• Standard full-time working hours, approximately 40 hours per week.
• The hybrid working model allows for equitable remote and in-office work, offering flexibility within the operational framework.

📝 Enhancement Note: Salary was not provided, so an estimated range for Athens, Greece, has been researched and included, along with a clear methodology. The benefits are detailed and organized to highlight their value to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Marketing Technology (MarTech), Generative AI, Enterprise Software. Persado operates at the cutting edge of AI-driven marketing, providing a platform that generates personalized communications to inspire customer action. Company Size: Mid-size company (approximately 201-500 employees, based on typical tech company growth). This size offers a balance between the agility of a startup and the structure of a larger organization, allowing for significant individual impact. Founded: Persado was founded in 2012. Its history reflects a pioneering approach to AI in language and marketing, evolving with advancements in generative AI.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing or Creative Operations team, potentially reporting to a Creative Director, Design Lead, or Head of Marketing Operations.
• This role requires close collaboration with Content Marketing, Demand Generation, Product Marketing, and potentially Sales Enablement teams.
• Cross-functional collaboration is key, involving regular interaction with individuals from engineering, product management, and client success to ensure creative assets align with technical capabilities and client needs.

Methodology:

• Data-Driven Creative: Persado's core offering is "Motivation AI," implying a data-centric approach to understanding what motivates customers. Design work is expected to be informed by data insights and performance metrics.
• Scalable Solutions: The emphasis on "generating personalized communications at scale" suggests a need for efficient, repeatable design processes and systems.
• Agile Development: Given the tech industry context, the teams likely operate with agile methodologies, requiring flexibility and rapid iteration in design and development cycles.

Company Website: https://persado.com/

📝 Enhancement Note: This section expands on the provided company description to frame Persado within the AI and MarTech landscape. It infers team structure and methodologies based on industry standards and the company's stated mission, providing context for how a Marketing Designer would operate within this environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience), offering a blend of creative execution and operational responsibility. It's a crucial step for designers looking to deepen their understanding of marketing strategy and operational efficiency. Reporting Structure: Typically, a Marketing Designer would report to a Design Manager, Creative Director, or a Head of Marketing Operations. This structure provides guidance while allowing for independent project execution. Operations Impact: The Marketing Designer plays a vital role in operationalizing Persado's AI-driven marketing solutions by creating the visual assets that translate complex AI-generated language into engaging customer experiences. Their work directly impacts campaign performance, brand perception, and ultimately, customer acquisition and conversion rates, contributing to the company's revenue generation goals.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as digital advertising design, email marketing, print production, or advanced AI-assisted creative workflows.
• Leadership Potential: With demonstrated success in managing projects and contributing to scalable design systems, there's potential to move into Senior Designer roles, team lead positions, or even specialize in Design Operations.
• Cross-Functional Exposure: Gaining experience by collaborating with diverse teams (Content, Engineering, Product, Client Success) can open doors to roles in Product Marketing, MarTech management, or even client-facing strategic roles.
• Industry Expertise: Developing a strong understanding of AI in marketing and its creative applications can position the designer for high-demand roles in the evolving MarTech landscape.

📝 Enhancement Note: This section analyzes the role's career trajectory, focusing on how a "Marketing Designer" role can lead into broader "Operations" or specialized creative roles within the MarTech and AI industries. It highlights the strategic impact and growth paths available.

🌐 Work Environment

Office Type: Persado offers a hybrid working model, allowing for both remote and in-office work. This model is designed to provide flexibility while ensuring equitable participation for all team members, regardless of their location. Office Location(s): While the role is based in Athens, Attica, Greece, and remote, Persado maintains a global presence. The hybrid model means team members might occasionally utilize office spaces for collaboration, meetings, or team events. Specific office locations would typically include major tech hubs, though for this remote role, the primary "workspace" is home-based. Workspace Context:

• Collaborative Environment: The hybrid model encourages intentional collaboration through scheduled meetings, virtual brainstorming sessions, and potentially occasional in-person gatherings.
• Technology & Tools: Employees are expected to have a reliable home office setup. The company provides access to industry-standard design software and collaboration tools necessary for remote work.
• Team Interaction: Opportunities for interaction will occur through virtual team meetings, project-specific discussions, and company-wide communications. The focus is on maintaining strong connections and fostering a sense of team cohesion despite geographical distribution. Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility around daily start and end times, as long as core collaboration hours and project deadlines are met. The "Summer Fridays" benefit also indicates a culture that supports work-life balance.

📝 Enhancement Note: This section clarifies the "Hybrid" and "Fully Remote" aspects of the work arrangement, translating them into practical expectations for a remote employee in Athens. It emphasizes the tools and collaborative methods necessary for success in such an environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A deep dive into your portfolio, discussing specific projects, your design process, problem-solving approaches, and how you've tackled challenges in previous roles. This will likely involve a technical assessment or a design exercise.
• Hiring Manager Interview: Discussion with the direct manager to assess alignment with team goals, project management skills, and understanding of marketing operations.
• Cross-Functional Interview: Meeting with key stakeholders from Content, Development, or Marketing teams to evaluate collaboration skills and understanding of go-to-market workflows.
• Final Interview/Offer: Typically with a senior leader or department head, focusing on strategic alignment and cultural fit before extending an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in marketing design, brand consistency, scalability, and ideally, experience with print production or AI tools.
• Showcase the Process: For each project, clearly articulate the brief, your role, the challenges faced, your design process (ideation, iteration, problem-solving), and the final outcome and impact (if measurable). Use visuals to support your narrative.
• Highlight Operations Elements: Emphasize projects where you managed multiple variants, worked within strict brand guidelines, collaborated with technical teams, or used tools to improve efficiency. If you have print production examples, showcase them with technical specifications.
• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased conversion rates, engagement metrics, positive feedback).
• Tailor to Persado: Research Persado's clients and their typical marketing needs. If possible, include examples that align with their industry or brand aesthetic.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or an in-interview exercise. This might involve creating assets for a specific campaign, adapting existing collateral, or solving a design problem related to scalability or brand consistency.
• Process & Tools: Understand how your design process integrates with broader marketing operations. Be ready to discuss your familiarity with design tools, project management software, and potentially AI creative tools.
• Collaboration Scenarios: Anticipate questions about how you handle feedback, collaborate with non-designers (content writers, developers), and manage competing priorities from different clients or stakeholders.

📝 Enhancement Note: This section provides a structured approach to the interview process, with specific, actionable tips for portfolio presentation and challenge preparation tailored to a design role with operational responsibilities. It emphasizes demonstrating process, impact, and collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design, illustration, layout).
• Prototyping & UI Tools: Sketch, Figma (increasingly important for digital asset creation, collaboration, and design systems).
• Digital Design Tools: Canva (for rapid asset creation and potentially client self-service workflows).
• Multimedia Tools: Adobe Premiere Pro, After Effects (for video editing/animation support), or similar tools.
• AI Creative Tools: Proficiency or familiarity with AI tools for concept generation, image editing, or content variation (e.g., Adobe Firefly, Midjourney, DALL-E, or others).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics) to understand how designs perform.
• Ability to interpret basic reports on campaign performance to inform future design decisions.

CRM & Automation:

• Understanding of how marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) utilize design assets.
• Experience with digital asset management (DAM) systems for organizing and distributing creative collateral.
• Familiarity with Content Management Systems (CMS) for web banner and landing page implementation.

📝 Enhancement Note: This section lists the expected technical tools. It's crucial to detail specific software and categories relevant to a modern marketing designer, including the growing importance of AI tools and systems thinking (like DAM and CMS integration).

👥 Team Culture & Values

Operations Values:

• Data-Informed Creativity: Decisions are guided by data and performance metrics, ensuring that creative output is not just aesthetically pleasing but also effective in driving business outcomes.
• Efficiency & Scalability: A strong emphasis on creating repeatable processes and scalable design systems to meet the demands of large brands and high-volume campaign execution.
• Collaboration & Communication: Open communication channels and a collaborative spirit are essential for working effectively with diverse teams and clients.
• Innovation & Continuous Improvement: A commitment to staying ahead of design trends, exploring new technologies (like AI), and refining processes to enhance both creative quality and operational efficiency.
• Client-Centricity: A focus on understanding and delivering on the unique needs and brand objectives of each client.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with content strategists, copywriters, campaign managers, and developers, bridging the gap between creative vision and technical execution.
• Feedback-Driven Iteration: A culture that encourages constructive feedback loops, where designs are iterated upon based on input from peers, managers, and marketing stakeholders.
• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and learnings across the design and marketing teams to foster collective growth and efficiency.

📝 Enhancement Note: This section infers cultural values and collaboration styles based on Persado's mission as an AI-driven MarTech company and the nature of a hybrid/remote design role. It highlights how operations-minded values like efficiency and data-informed creativity would manifest.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Standards: Consistently delivering innovative designs while strictly adhering to diverse client brand guidelines requires both creative flair and meticulous attention to detail.
• Managing Multiple Client Demands: Juggling competing priorities, feedback, and deadlines from various clients simultaneously can be demanding, requiring strong organizational and time management skills.
• Integrating AI into Creative Workflows: Effectively leveraging new AI tools to enhance, rather than replace, human creativity and judgment, while ensuring output meets quality and brand standards.
• Keeping Pace with Evolving MarTech: The rapid advancement of marketing technology and design tools requires continuous learning and adaptation to remain effective.

Learning & Development Opportunities:

• Specialized Design Training: Access to courses and workshops focused on advanced digital design, motion graphics, interactive design, or print production techniques.
• AI in Creative Workshops: Opportunities to learn about and experiment with emerging AI tools for creative generation and workflow optimization.
• Marketing Strategy & Operations Exposure: Learning about campaign planning, customer journey mapping, and marketing automation to better align design with business objectives.
• Industry Conferences & Certifications: Potential for sponsorship to attend relevant design or marketing technology conferences and pursue professional certifications.

📝 Enhancement Note: This section anticipates common challenges for a designer in this role and outlines specific growth opportunities, linking them to the broader context of AI in marketing and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing brief into a visual concept that aligns with both the client's brand and Persado's AI-driven approach?" (Focus on your ideation process, research, and ability to balance multiple requirements.)
• "Describe a time you had to manage multiple design projects for different clients with competing deadlines. How did you prioritize and ensure quality?" (Highlight your project management, prioritization, and organizational skills.)
• "How do you ensure brand consistency across various digital and print channels for different clients?" (Discuss your methods for adhering to brand guides, creating style libraries, and quality control.)
• "What is your experience with print production workflows? Can you walk us through the process of preparing a design for print, including common pitfalls to avoid?" (Be ready to discuss bleeds, CMYK, file formats, and working with printers.)
• "How have you used or how would you use AI tools to enhance your design process or output?" (Be specific about tools and applications, focusing on efficiency and creative exploration.)

Company & Culture Questions:

• "What interests you about Persado's Motivation AI platform and its application in marketing?" (Show you've researched the company and understand its unique value proposition.)
• "How do you align your design work with business objectives and customer engagement goals?" (Demonstrate a strategic, results-oriented mindset.)
• "Describe your ideal collaborative environment. How do you work with content creators and developers?" (Focus on your communication, feedback, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills. For each project, have a clear narrative: problem, solution, your role, process, and results.
• Highlight Operations: When presenting, explicitly point out aspects that showcase your operational capabilities: how you managed scope, scaled designs, adhered to technical specs (print, VDP), or used tools for efficiency.
• Quantify Results: If possible, have metrics ready. Even qualitative feedback from previous clients or stakeholders can be powerful.
• Q&A Readiness: Anticipate questions about your design choices, problem-solving strategies, and how you handle challenges or feedback. Be prepared to discuss your experience with AI tools in a practical context.

📝 Enhancement Note: This section provides specific, example interview questions tailored to the role's blend of design and operations. It also offers concrete strategies for portfolio presentation and challenge preparation, emphasizing how to showcase operational competence.

📌 Application Steps

To apply for this Operations Marketing Designer position:

• Submit your application through the provided link on Workable.
• Tailor Your Resume: Ensure your resume highlights keywords related to graphic design, marketing operations, Adobe Creative Suite, print production, AI tools, and project management. Quantify achievements where possible.
• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Prepare a clear narrative for each, emphasizing your design process, problem-solving, brand adherence, and any operational efficiencies or technical expertise (like print production or AI tool usage).
• Prepare Your Pitch: Be ready to articulate why you are a great fit for Persado, highlighting your understanding of AI in marketing and your ability to create scalable, high-impact visual assets. Practice presenting your portfolio projects concisely.
• Research Persado: Familiarize yourself with Persado's mission, its AI platform, its key clients, and its company culture. Understand how your design skills contribute to their overall business objectives and go-to-market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---