On-Road Product Strategy Advisor

📍 Job Overview

Job Title: On-Road Product Strategy Advisor Company: BRP Location: Shanghai, China Job Type: Full-Time Category: Product Strategy / Go-to-Market Operations Date Posted: January 15, 2026 Experience Level: 3-5 Years Remote Status: On-site

🚀 Role Summary

• This role is central to defining and executing the on-road product portfolio strategy specifically for the China market, requiring a deep understanding of local market dynamics and global product directives.
• It involves leading go-to-market (GTM) planning and execution, ensuring that product launches and lifecycle management are optimized for commercial success and profitability.
• The position requires strong analytical capabilities to conduct pricing analysis, market research, and business case development that directly influences product and pricing approvals.
• A significant aspect of the role involves acting as a strategic liaison, fostering collaboration between global product teams and local business stakeholders to ensure cohesive strategy implementation.

📝 Enhancement Note: While the title is "Product Strategy Advisor," the responsibilities clearly indicate a strong operational component, focusing on the execution of strategy, GTM planning, pricing analysis, and cross-functional coordination. This role bridges strategic thinking with tactical operational execution, a hallmark of senior GTM operations or product operations roles. The emphasis on "localization and execution" and "cross-functional execution" further solidifies its operational nature.

📈 Primary Responsibilities

• On-Road Product Strategy & Portfolio Management:
  • Lead the localization and execution of on-road product strategies for the China market, ensuring alignment with global product direction and maximizing local market relevance and commercial performance.
  • Contribute to the definition and execution of the annual on-road product strategy, including portfolio planning, lifecycle management, and preparation of product strategy documentation and product manuals.
  • Support successful new product introductions by coordinating early-phase studies, launch readiness activities, and cross-functional execution across global and local teams.
• Go-to-Market & Pricing Strategy:
  • Lead go-to-market (GTM) planning activities for on-road products, including project coordination, timeline management, and stakeholder alignment.
  • Conduct pricing analysis in line with China pricing guidelines and contribute to pricing recommendations, supporting margin optimization, product positioning, and overall business case viability.
  • Prepare and consolidate financial analyses and supporting documentation to enable informed decision-making for product and pricing approvals.
• Market & Business Intelligence:
  • Generate actionable market, customer, and competitive insights through structured desk research, dealer engagement, and market studies to directly support product portfolio decisions and GTM strategies.
  • Organize, analyze, and synthesize complex data inputs into clear insights and regular reports for internal stakeholders.
  • Continuously enhance competitive intelligence for the on-road segment, monitoring market trends, key competitors, and industry developments.
• PA&A Strategy & Revenue Enablement:
  • Define and drive the on-road PA&A (Accessories & Apparel) strategy in alignment with vehicle product strategy, contributing to incremental revenue growth and enhanced customer lifecycle value.
  • Plan and execute annual PA&A packages based on market research, dealer feedback, and product positioning requirements.
• Stakeholder Management & Cross-functional Collaboration:
  • Act as a key coordination point between China commercial teams, global product teams, marketing, sales, and other cross-functional stakeholders to ensure alignment across product planning, launch execution, and lifecycle management.
  • Support cross-functional initiatives such as product trainings, marketing campaigns, and internal communications related to on-road product strategy.
• Ad-hoc & Strategic Support:
  • Participate in strategic and ad-hoc projects related to on-road business development, product strategy, and commercial performance, providing analytical and strategic support as required.

📝 Enhancement Note: The responsibilities are detailed and cover a broad spectrum of product strategy execution, GTM operations, and market analysis. For an operations-focused candidate, highlighting experience in coordinating cross-functional teams for product launches, developing GTM plans with specific timelines, and analyzing pricing strategies for margin optimization would be key. The PA&A strategy component also points to revenue enablement responsibilities.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Business Administration, Economics, Engineering, International Trade, or a related field.

Experience:

• Minimum of 3–5 years of professional experience in product strategy, product planning, product marketing, sales, or consulting roles, preferably within the automotive, motorcycle, or powersports industry.

Required Skills:

• Strong analytical capabilities: Proven experience in market research, data analysis, and business case development.
• Product Lifecycle Management: Solid understanding of go-to-market processes, pricing logic, and product lifecycle management.
• Stakeholder Management: Proven capability to manage cross-functional and cross-cultural stakeholders in a matrix organization.
• Communication & Presentation: Strong communication and presentation skills in both English and Chinese; fluency in English is required.
• Business Acumen & Ownership: Demonstrated ability to work autonomously with a high level of business acumen and ownership mindset.
• Technical Proficiency: High proficiency in office and analytical tools (e.g., Microsoft Excel, PowerPoint, data analysis software).
• Industry Passion: Strong interest and passion for motorcycles and powersports.
• Performance Orientation: Results-driven, customer-oriented mindset with the ability to perform effectively in a fast-paced and dynamic environment.
• Teamwork: Team player with strong work ethics and the ability to work under pressure.

Preferred Skills:

• Experience within the automotive, motorcycle, or powersports industry.
• Familiarity with product localization strategies in the Chinese market.
• Experience with pricing optimization techniques and tools.
• Knowledge of market intelligence gathering and competitive analysis methodologies.

📝 Enhancement Note: The qualifications emphasize analytical skills, stakeholder management, and industry-specific experience. For an operations candidate, highlighting specific projects where they managed cross-functional teams for product launches, developed GTM plans, or analyzed pricing for profitability would be crucial. The requirement for fluency in both English and Chinese is a critical operational skill for market localization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy Documentation: Examples of product strategy documents, portfolio plans, or lifecycle management frameworks developed.
• Go-to-Market Plans: Case studies or documentation of GTM strategies executed, including launch coordination, timelines, and cross-functional alignment.
• Pricing & Financial Analysis: Demonstrations of pricing analysis, business case development, or financial modeling related to product decisions and margin optimization.
• Market & Competitive Analysis: Samples of market research reports, competitive intelligence analyses, or insight generation that influenced strategic decisions.
• Process Improvement Case Studies: Examples of how you have improved processes related to product planning, GTM execution, or stakeholder collaboration.

Process Documentation:

• Showcase an ability to document and optimize workflows for product planning, market analysis, and GTM execution.
• Evidence of creating clear, actionable reports and presentations from complex data for diverse stakeholders.
• Demonstrate experience in establishing or refining processes for cross-functional team collaboration and decision-making.

📝 Enhancement Note: For a role with strong operational components, a portfolio demonstrating practical application of strategy is vital. Candidates should prepare to showcase specific examples of GTM plans they've managed, pricing analyses they've conducted, market insights they've generated, and how they've facilitated cross-functional collaboration for product launches. Quantifiable results (e.g., revenue impact, market share increase, cost savings) are highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Product Strategy Advisor with 3-5 years of experience in Shanghai, China, the estimated annual salary range would be ¥250,000 - ¥400,000 CNY. This estimate considers the cost of living in Shanghai, the specialized nature of product strategy within the automotive/powersports sector, and the bilingual requirement.

Benefits:

• Competitive base salary and potential for performance-based bonuses.
• Comprehensive health insurance coverage, including medical, dental, and vision.
• Paid time off, including annual leave, sick leave, and public holidays.
• Opportunities for professional development, training, and international travel.
• Employee discounts on BRP products.
• Retirement savings plan or local equivalent.
• Support for work-life balance initiatives.

Working Hours:

• Standard full-time hours, typically 40 hours per week.
• May require flexibility to accommodate global team schedules and project deadlines.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Shanghai, considering the 3-5 year experience bracket and the industry. Benefits are standard for multinational corporations and tailored to what might appeal to professionals in operations and strategy roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Recreational Vehicles and Boats (Powersports) Company Size: Approximately 20,000 employees globally. Founded: BRP was founded in 1942.

Team Structure:

• The role will likely be part of a product management or marketing division, working closely with global product teams, local China commercial teams (sales, marketing), and potentially finance or operations departments.
• Expect a matrixed reporting structure, requiring strong collaboration with individuals across different functions and geographies.
• The team likely emphasizes innovation, customer focus, and a passion for the powersports industry.

Methodology:

• Data-driven decision-making is expected, with an emphasis on market research, competitive analysis, and financial metrics to inform product strategy and GTM execution.
• Cross-functional collaboration is a core operational methodology, ensuring alignment and efficient execution of product plans.
• A focus on continuous improvement and adaptation to market dynamics is likely embedded in the team's approach.

Company Website: https://careers.brp.com/global/en

📝 Enhancement Note: BRP is a well-established player in the powersports industry, known for innovation. The company size suggests a structured environment with opportunities for cross-functional exposure. The emphasis on diversity and inclusion highlights a modern corporate culture.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level, likely an "Advisor" or "Specialist" level, bridging individual contributor responsibilities with strategic influence. It's a key operational role within the GTM function. Reporting Structure: The role likely reports to a Product Manager, Head of Product Strategy, or Marketing Director for the China region, with significant interaction with global product counterparts. Operations Impact: This role directly impacts revenue by ensuring BRP's on-road products are strategically positioned, priced effectively, and launched successfully in the critical Chinese market. It drives commercial performance through informed product portfolio decisions and effective GTM execution.

Growth Opportunities:

• Specialization: Deepen expertise in product strategy, GTM operations, or market analysis within the powersports industry.
• Leadership: Progress to a Product Manager, Senior Product Strategy Advisor, or Head of Product role, managing larger portfolios or teams.
• Cross-functional Mobility: Transition into broader marketing, sales operations, or business development roles within BRP.
• International Exposure: Gain experience managing product strategies for other emerging markets or contributing to global product initiatives.

📝 Enhancement Note: This role offers a solid foundation in product strategy and GTM operations within a specialized industry. The growth potential is strong, particularly for individuals who can demonstrate strategic thinking coupled with effective operational execution and market understanding specific to China.

🌐 Work Environment

Office Type: The role is based on-site in Shanghai, China, indicating a traditional office environment. Office Location(s): Shanghai, China. This strategic location offers proximity to the dynamic Chinese market.

Workspace Context:

• Expect a collaborative office setting where interaction with local sales, marketing, and potentially engineering teams is common.
• Access to standard office technology and potentially specific product management or market analysis tools will be available.
• Opportunities for networking and knowledge sharing with colleagues in similar roles and across different departments.

Work Schedule:

• Standard business hours, Monday to Friday, with potential for occasional extended hours to meet project deadlines or coordinate with global teams in different time zones.

📝 Enhancement Note: The on-site requirement in Shanghai emphasizes the need for local market immersion and direct collaboration with regional teams. This environment is conducive to building strong relationships and understanding the nuances of the Chinese market firsthand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.
• Hiring Manager Interview: In-depth discussion on experience, role-specific skills, and strategic thinking. Expect questions about product strategy development, GTM execution, and market analysis.
• Case Study/Presentation: A common step for strategy roles. Candidates may be asked to analyze a market scenario, develop a product strategy, or present a GTM plan for a hypothetical product in China. This will heavily involve portfolio review.
• Cross-functional Panel Interview: Meeting with key stakeholders from sales, marketing, or global product teams to assess collaboration skills and alignment.
• Final Interview: May involve senior leadership for final approval.

Portfolio Review Tips:

• Tailor to Operations: Frame your portfolio examples to highlight your operational execution skills – how you translated strategy into actionable plans, managed timelines, coordinated teams, and analyzed results.
• Quantify Impact: For each project, emphasize measurable outcomes: revenue generated, market share gained, cost savings, efficiency improvements in GTM processes, or successful product launches.
• Structure: Organize your portfolio by key responsibility areas (e.g., Product Strategy, GTM Execution, Market Analysis, Pricing).
• China Market Focus: If possible, include examples relevant to the Chinese market or demonstrate an understanding of its unique challenges and opportunities.
• Process Mapping: Include visual representations of processes you've designed or optimized for product launches or GTM activities.

Challenge Preparation:

• Market Analysis: Be prepared to analyze a segment of the Chinese motorcycle market, identify key trends, and propose product opportunities.
• GTM Planning: Practice outlining a GTM plan for a new on-road product, detailing key activities, timelines, responsible parties, and success metrics.
• Pricing Strategy: Develop a framework for pricing a new product in China, considering competitive landscape, target customer segments, and profitability goals.
• Stakeholder Alignment: Prepare examples of how you've managed diverse stakeholder expectations and driven consensus on product decisions.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on analytical skills, strategic thinking, and operational execution. A well-prepared portfolio that demonstrates tangible results and process management capabilities will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Office Suite: Advanced proficiency in Excel (for data analysis, financial modeling, pricing analysis), PowerPoint (for presentations, strategy documents), and Word.
• Data Analysis & Visualization Tools: Experience with tools like Tableau, Power BI, or similar platforms for analyzing market data, sales performance, and generating reports.
• CRM Systems: Familiarity with CRM platforms (e.g., Salesforce) for understanding sales pipelines, customer data, and market segmentation.
• Project Management Software: Experience with tools like Asana, Trello, Jira, or Microsoft Project for managing GTM timelines, task allocation, and cross-functional coordination.

Analytics & Reporting:

• Tools for market research (e.g., Statista, industry-specific databases) and competitive intelligence gathering.
• Financial modeling software for business case development and pricing analysis.

CRM & Automation:

• While not explicitly stated, understanding how product strategy translates into CRM data and potential marketing automation workflows would be beneficial.

📝 Enhancement Note: Proficiency in analytical and presentation tools is paramount. The ability to extract insights from data and communicate them effectively through reports and presentations is a core operational requirement for this role.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to develop and introduce new, market-relevant on-road products.
• Customer Focus: Deep understanding of customer needs and preferences in the Chinese market to inform product decisions.
• Data-Driven: Reliance on robust analysis and market intelligence for strategic planning and execution.
• Collaboration: Emphasis on working effectively across global and local teams to achieve shared objectives.
• Ownership & Accountability: Taking responsibility for product success and driving initiatives to completion.
• Passion for Powersports: A genuine enthusiasm for motorcycles and the lifestyle associated with them.

Collaboration Style:

• Proactive and communicative, bridging gaps between global strategy and local execution.
• Focus on building strong working relationships with diverse stakeholders to ensure alignment and buy-in.
• Facilitates discussions and decision-making processes, ensuring all relevant perspectives are considered.

📝 Enhancement Note: The company values align with a forward-thinking, customer-centric, and operationally sound approach to product strategy and market execution. Candidates who demonstrate these values in their professional experience will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Dynamics: Navigating the rapidly evolving and competitive Chinese powersports market.
• Global-Local Alignment: Balancing global product directives with specific local market needs and regulatory requirements.
• Cross-cultural Communication: Effectively managing communication and expectations across different cultural backgrounds and business practices.
• Data Synthesis: Consolidating disparate data sources (market research, sales data, dealer feedback) into coherent and actionable insights.
• Pricing Sensitivity: Developing pricing strategies that balance profitability with market acceptance in China.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the global and Chinese powersports industry, including market trends, competitor strategies, and consumer behavior.
• Strategic Planning: Enhance skills in product portfolio management, lifecycle strategy, and GTM planning.
• Analytical Skills: Develop advanced capabilities in market analysis, financial modeling, and data visualization.
• Cross-cultural Leadership: Hone skills in managing and influencing international teams and stakeholders.
• Product Development Processes: Gain deeper insight into the end-to-end product development lifecycle from ideation to market launch.

📝 Enhancement Note: This role presents significant challenges that are also opportunities for professional growth. The ability to overcome these challenges will be a key indicator of success and future potential within BRP.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a product strategy for BRP's on-road motorcycles in China, considering current market trends and competitor activities?" (Focus on market analysis, segmentation, and product differentiation.)
• "Describe a time you had to align conflicting priorities between a global product team and local market stakeholders. How did you achieve consensus?" (Highlight stakeholder management, communication, and negotiation skills.)
• "Walk us through your process for conducting pricing analysis for a new product launch in a competitive market like China." (Detail your methodology, data sources, and consideration of pricing models.)
• "How do you stay informed about market trends and competitive shifts in the powersports industry, and how do you translate that intelligence into actionable product decisions?" (Emphasize research methodologies and insight generation.)

Company & Culture Questions:

• "What interests you most about BRP and its on-road product portfolio, particularly in the China market?" (Showcase genuine interest and research.)
• "How do you see your role contributing to BRP's commitment to diversity and inclusion?" (Align with company values.)
• "Describe your ideal work environment and how you collaborate with colleagues." (Assess cultural fit and teamwork.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with the most compelling results and quantifiable achievements from your portfolio.
• Focus on Process: For each case study, clearly articulate your role, the problem you addressed, the process you followed (especially your operational contributions), and the outcome.
• Visual Aids: Use clear charts, graphs, and concise text to present data and key points. Ensure your slides are clean and professional.
• China Context: If you have relevant China-specific experience, highlight it prominently. If not, demonstrate how your transferable skills can be applied to this market.
• Q&A Readiness: Be prepared to answer detailed questions about your projects, methodologies, and decision-making processes.

📝 Enhancement Note: Preparing specific examples that demonstrate your analytical prowess, GTM execution capabilities, and stakeholder management skills will be crucial. Quantifiable results and a clear understanding of the China market are key differentiators.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the BRP careers website.
• Portfolio Customization: Curate your resume and portfolio to highlight your experience in product strategy execution, go-to-market planning, pricing analysis, and market intelligence, with a strong emphasis on operational processes and quantifiable results.
• Resume Optimization: Ensure your resume clearly articulates your achievements using keywords relevant to product strategy, GTM operations, market analysis, and stakeholder management, particularly any experience related to the automotive or powersports industry.
• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) and prepare detailed examples for common interview questions, focusing on your operational contributions to strategy success.
• Company Research: Thoroughly research BRP's current on-road product lineup, its market position in China, recent company news, and its stated values to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.