Multimedia / Graphic Designer

📍 Job Overview

Job Title: Multimedia / Graphic Designer
Company: Savvital
Location: Islamabad, Pakistan
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: August 20, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• This role focuses on the strategic development and execution of visual assets that support marketing and GTM (Go-To-Market) initiatives, aligning with brand guidelines and campaign objectives.
• The Multimedia / Graphic Designer will be instrumental in creating compelling digital content that enhances brand perception and drives engagement across various customer touchpoints.
• The position requires a strong understanding of design principles applied to marketing collateral, advertising, and social media campaigns, ensuring a cohesive brand narrative.
• This role involves close collaboration with marketing and product teams to translate business goals into visually effective creative solutions, contributing to the overall GTM strategy's aesthetic success.

📝 Enhancement Note: While this role is not a direct Revenue Operations or Sales Operations position, its output directly impacts GTM effectiveness and sales enablement through visual communication. The emphasis on digital campaigns, branding, and social media content creation positions it within the broader GTM operations ecosystem, requiring a strategic approach to visual asset management and deployment.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for diverse marketing initiatives, including digital advertising campaigns, social media content, email marketing visuals, website graphics, and presentation decks.
• Collaborate closely with marketing, content, and product development teams to conceptualize and execute creative briefs, ensuring designs effectively communicate brand messaging and campaign goals.
• Maintain and uphold brand identity standards across all visual communication channels, ensuring consistency in typography, color palettes, imagery, and overall aesthetic.
• Develop engaging multimedia assets, such as animated graphics, short video clips, and interactive layouts, optimized for various digital platforms including web, mobile, and social media.
• Conduct research on emerging design trends, software capabilities, and creative best practices to continuously enhance the quality and impact of visual outputs.
• Manage a pipeline of design projects, prioritizing tasks, adhering to project timelines, and effectively communicating progress and potential roadblocks to stakeholders.

📝 Enhancement Note: The core responsibilities highlight a need for tactical execution within a strategic framework. The designer must not only create aesthetically pleasing assets but also understand their purpose within larger marketing and GTM campaigns, demonstrating an ability to align creative output with business objectives.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Multimedia Arts, Visual Communications, or a related field. Equivalent practical experience will also be considered. Experience:
• 2-5 years of professional experience in graphic design, with a proven track record in creating visual assets for marketing and advertising purposes. This experience should demonstrate an ability to manage multiple projects and meet deadlines in a dynamic environment.

Required Skills:

• Portfolio Excellence: A strong, diverse portfolio showcasing versatility in graphic design across areas such as branding, advertising, social media graphics, and digital content creation.
• Software Proficiency: Mastery of the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and After Effects. Proficiency in Figma and other relevant design and prototyping tools is also essential.
• Design Fundamentals: Deep understanding of core design principles, including typography, color theory, composition, layout, and visual hierarchy.
• Digital Optimization: Experience creating assets optimized for various digital platforms, with an understanding of file formats, resolution, and best practices for web, social media, and mobile.
• Feedback Integration: Ability to receive, interpret, and implement constructive criticism from team members and stakeholders to refine designs.
• Collaboration & Communication: Excellent interpersonal and communication skills, with a proven ability to work effectively within cross-functional teams and articulate design decisions.

Preferred Skills:

• Motion Graphics & Animation: Experience in creating motion graphics, basic animations, or visual effects using tools like After Effects.
• UI/UX Acumen: Familiarity with UI/UX design principles and best practices, understanding how design impacts user experience.
• Brand Strategy: Knowledge of branding principles and familiarity with marketing strategies, understanding how visual elements contribute to brand positioning and campaign success.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma points to a need for both traditional graphic design skills and modern digital design workflows. The preferred skills in motion graphics and UI/UX indicate a desire for a designer who can contribute to more dynamic and user-centric creative outputs, aligning with evolving digital marketing demands.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Diversity: Showcase a range of design projects including branding guidelines, campaign visuals (digital ads, social media), website graphics, and presentation materials.
• Process Documentation: Include case studies or brief descriptions that highlight the design process, from brief interpretation to final asset delivery, emphasizing problem-solving and creative strategy.
• Platform Optimization: Demonstrate how designs were adapted for different platforms (e.g., social media variations, web banners, print materials), showcasing an understanding of format and context.
• Brand Consistency: Provide examples where brand identity was consistently applied across multiple assets or campaigns.

Process Documentation:

• Applicants may be asked to walk through their design process for specific projects during interviews, explaining their approach to concept development, iteration, and final output.
• Understanding of workflow management for design projects, including brief intake, feedback loops, and version control, is beneficial.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary validation of design skills and adaptability. The emphasis should be on demonstrating not just aesthetic talent, but also the ability to translate marketing objectives into effective visual solutions across various channels and formats.

💵 Compensation & Benefits

Salary Range:

• Based on location in Islamabad, Pakistan, and an experience level of 2-5 years, a competitive salary range for a Multimedia / Graphic Designer would typically fall between PKR 80,000 to PKR 150,000 per month. This estimate is derived from industry benchmarks for creative roles in Pakistan, considering the skills and responsibilities outlined.

Benefits:

• Competitive salary package.
• Opportunity to work with a growing company on diverse projects.
• Professional development and learning opportunities in design trends and tools.
• Collaborative and creative work environment.
• Potential for growth within the company's creative or marketing teams.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, with flexibility to meet project deadlines.

📝 Enhancement Note: The salary range is an estimate based on general market data for Pakistan. Actual compensation may vary based on specific qualifications, experience, and the company's compensation philosophy. Benefits are inferred based on typical offerings for full-time roles in the tech/creative sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Savvital operates within the technology and software sector, likely focusing on SaaS or business solutions, given its association with digital services. This industry context suggests a fast-paced environment that values innovation, efficiency, and data-driven decision-making. Company Size: As indicated by the LinkedIn data (though not explicitly provided in the input, it's a common factor), Savvital's size will influence the designer's autonomy and project scope. Smaller companies often offer broader responsibilities, while larger ones provide more specialization. Founded: [Founding date and brief company history relevant to operations culture] - Information not provided in the input.

Team Structure:

• The Graphic Designer will likely be part of the marketing department or a dedicated creative team.
• They will report to a Marketing Manager, Creative Director, or similar leadership role.
• Collaboration will extend to content creators, digital marketers, campaign managers, and potentially product managers, requiring strong cross-functional communication.

Methodology:

• Design work will be guided by marketing strategies and GTM plans, emphasizing data-informed creative decisions where possible (e.g., A/B testing visual elements).
• Processes will likely involve agile methodologies for project management, allowing for iterative design and quick adaptation to market feedback.
• Emphasis on efficiency in asset creation and deployment to support rapid campaign launches.

Company Website: https://savvital.us

📝 Enhancement Note: The company's focus on technology implies a need for designers who can translate complex technical concepts into accessible and engaging visuals. Understanding Savvital's specific niche within the tech industry would further refine the designer's approach to brand messaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, typically requiring 2-5 years of experience. It offers a solid foundation for a career in visual design, branding, or marketing operations. Reporting Structure: The designer will likely report to a Marketing Lead or Creative Director, providing guidance on creative projects and receiving direction on strategic objectives. Operations Impact: The designer's work directly influences the effectiveness of marketing campaigns, brand perception, and customer engagement. High-quality visuals are crucial for lead generation, conversion rates, and overall GTM success, making this role integral to operational efficiency in marketing.

Growth Opportunities:

• Specialization: Potential to specialize in areas like motion graphics, UI/UX design, or brand management.
• Leadership: Progression to a Senior Designer or Art Director role, leading creative projects and mentoring junior designers.
• Broader Operations: Transition into Marketing Operations or Creative Operations management roles, focusing on process optimization, tool implementation, and team strategy.

📝 Enhancement Note: For a designer aiming for operations roles, focusing on how their visual output impacts key marketing metrics (e.g., engagement rates, conversion rates, brand recall) will be crucial for demonstrating operational value and paving a path towards operations management.

🌐 Work Environment

Office Type: The job description indicates "TELECOMMUTE" initially but also lists "On-site" as the AI-derived work arrangement. Assuming it's an on-site role in Islamabad, it would be a standard office environment. Office Location(s): Islamabad, Pakistan.

Workspace Context:

• The workspace will likely be a modern office setting, equipped with standard design software and hardware.
• Opportunities for collaboration and brainstorming with marketing and creative teams will be readily available.
• The environment is expected to foster creativity and innovation, encouraging designers to explore new visual approaches.

Work Schedule:

• Standard business hours, Monday to Friday, with potential for occasional extended hours to meet critical project deadlines. The focus will be on delivering quality work and meeting campaign timelines.

📝 Enhancement Note: Clarification on the remote vs. on-site status is important. If on-site, the collaborative environment and access to resources are key advantages. If remote is an option or the "TELECOMMUTE" tag is accurate, then self-discipline and communication tools become paramount. Given the AI derivation of "On-site," it's likely the primary expectation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.
• Technical Interview: Discussion of design principles, software proficiency, and portfolio case studies. Candidates may be asked to elaborate on their process and decision-making.
• Creative Challenge: A practical design task or test to evaluate problem-solving skills, creativity, and ability to work within given constraints and brand guidelines.
• Team/Manager Interview: Assessment of cultural fit, collaboration skills, and understanding of marketing objectives.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase versatility, problem-solving, and impact. Tailor selections to highlight experience relevant to Savvital's industry and marketing needs.
• Tell a Story: For each key project, briefly explain the objective, your role, the challenges faced, your design process, and the outcome or impact (quantifiable if possible).
• Showcase Process: Include "in-progress" shots, sketches, or wireframes to demonstrate your thinking and iterative approach.
• Highlight Digital: Emphasize designs created for digital platforms, social media, and advertising, as these are often critical for marketing operations.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic, a small ad banner, or a presentation slide based on a provided brief.
• Focus on adhering strictly to brand guidelines (if provided) and demonstrating efficient workflow within a time limit.
• Practice articulating your design choices clearly and concisely.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be ready to defend their design choices and demonstrate how their work contributes to business objectives, a key aspect of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos, illustrations), InDesign (layouts, print, digital documents), After Effects (motion graphics, animation).
• Figma: For collaborative design, prototyping, and UI/UX work.
• Other Design/Prototyping Tools: Sketch, Adobe XD, or similar tools may be beneficial.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts key metrics (e.g., click-through rates, engagement) is valuable. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards can provide context.

CRM & Automation:

• Familiarity with how marketing automation platforms (e.g., HubSpot, Marketo) use visual assets in campaigns can be a plus. Understanding asset management systems or DAMs (Digital Asset Management) is also beneficial for operational efficiency.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Awareness of how visual assets integrate into marketing technology stacks and contribute to campaign performance metrics adds significant value and demonstrates an operations mindset.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh ideas and novel visual approaches to marketing challenges.
• Collaboration: Promoting teamwork and open communication across departments to achieve shared goals.
• Efficiency: Striving for streamlined design processes and timely delivery of high-quality assets.
• Brand Stewardship: Commitment to maintaining brand integrity and consistent visual identity across all touchpoints.
• Data-Informed Design: Using insights from campaign performance to refine visual strategies.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with marketing strategists, content writers, and campaign managers.
• Open feedback sessions and iterative design processes are likely common.
• The ability to clearly communicate design rationale and integrate feedback constructively is key to successful collaboration.

📝 Enhancement Note: A candidate who understands the interplay between creative output and business objectives, and can effectively collaborate with non-design stakeholders, will thrive in this environment and demonstrate strong operational alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Meeting diverse marketing needs while strictly adhering to brand guidelines.
• Managing Multiple Projects: Effectively juggling numerous design tasks with competing deadlines and priorities.
• Keeping Pace with Trends: Staying current with rapidly evolving design software, techniques, and digital platform requirements.
• Translating Technical Concepts: Visually representing complex or technical product features in an accessible way.

Learning & Development Opportunities:

• Access to online learning platforms or company-sponsored training for advanced design software features and techniques (e.g., advanced After Effects, UI/UX principles).
• Opportunities to attend industry webinars, workshops, or conferences focused on digital design and marketing.
• Mentorship from senior designers or marketing leads to develop strategic thinking and broaden understanding of GTM operations.

📝 Enhancement Note: Embracing challenges as learning opportunities, particularly in adapting to new tools and understanding the business impact of design, will be crucial for career growth within Savvital or in future operations-focused roles.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing visuals for a campaign with a specific target audience and conversion goal?" (Focus on strategic alignment, not just aesthetics).
• "Describe a time you had to incorporate difficult feedback on a design. How did you handle it, and what was the outcome?" (Assesses collaboration and resilience).
• "How do you ensure brand consistency across various digital platforms for a single campaign?" (Tests understanding of brand stewardship and operational execution).
• "Walk me through your process for creating a social media graphic from start to finish." (Evaluates workflow and decision-making).

Company & Culture Questions:

• "What do you know about Savvital and our industry?" (Shows research and interest).
• "How do you prefer to receive feedback on your work?" (Assesses collaboration and receptiveness).
• "How do you stay updated on the latest design trends and software?" (Highlights proactivity and continuous learning).

Portfolio Presentation Strategy:

• Select 3-5 strong projects: Choose diverse examples that align with Savvital's likely needs (digital marketing, branding, social media).
• Structure each project presentation: Objective -> Your Role -> Process -> Solution -> Outcome/Impact.
• Highlight technical skills: Be ready to discuss the software and techniques used.
• Demonstrate adaptability: Show how you can tailor designs for different platforms and audiences.
• Practice your narrative: Be concise, clear, and confident when explaining your work.

📝 Enhancement Note: Frame your answers and portfolio examples through the lens of business impact and operational efficiency. How did your design efforts contribute to marketing goals, save time, or improve brand perception? This operational perspective will differentiate you.

📌 Application Steps

To apply for this operations-adjacent position:

• Submit your application through the provided Breezy HR link.
• Portfolio Customization: Ensure your submitted portfolio prominently features work relevant to digital marketing, social media, and branding. If specific campaign examples are available for Savvital's industry, tailor your presentation to show understanding.
• Resume Optimization: Highlight quantifiable achievements related to design impact on marketing campaigns (e.g., "designed social media graphics that increased engagement by X%"). Emphasize proficiency in required software (Adobe Creative Suite, Figma).
• Interview Preparation: Practice articulating your design process and the business impact of your work. Be ready to discuss your portfolio projects in detail and complete a design challenge effectively.
• Company Research: Familiarize yourself with Savvital's products/services, target audience, and current marketing efforts to better understand the context for their visual needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.