Motion Graphic Designer (GFX)

📍 Job Overview

Job Title: Motion Graphic Designer (GFX) Company: The Block Location: Remote within United States Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: 2025-09-23T00:00:00 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute engaging motion graphics and video content to enhance The Block's brand presence and editorial storytelling across digital platforms.
• Translate complex data and information into visually compelling animated sequences, supporting marketing initiatives and audience engagement strategies.
• Collaborate within a global, distributed team to maintain and evolve brand identity, ensuring creative output is consistent, high-quality, and aligned with business objectives.
• Manage the end-to-end production of motion assets, from concept and storyboarding through animation, editing, and final rendering, demonstrating strong project management and attention to detail.

📈 Primary Responsibilities

• Design and animate dynamic visual assets, including GIFs, short videos, and animated templates for web, social media, and other digital channels, aimed at increasing social reach and content engagement.
• Create clear and impactful motion graphics visualizations to support marketing campaigns, promotional materials, and editorial content, particularly for complex data sets within the digital asset space.
• Contribute to building and maintaining a comprehensive motion graphics library, ensuring consistency and ease of use for internal teams, thereby improving content production efficiency.
• Uphold and advance The Block's brand identity by ensuring all motion design output adheres to established guidelines while actively seeking opportunities to innovate and elevate the visual style.
• Collaborate cross-functionally with editorial, marketing, and product teams to gather requirements, translate strategic objectives into creative visual solutions, and deliver impactful creative outcomes.
• Incorporate feedback from stakeholders and team members professionally, balancing creative vision with business needs to produce polished, high-quality results that resonate with a global audience.
• Manage multiple concurrent projects independently, effectively prioritizing tasks, setting realistic deadlines, and ensuring timely delivery while maintaining exceptional attention to detail and design standards.
• Stay abreast of current design trends, motion graphics techniques, and relevant software advancements, proactively exploring new tools and technologies to enhance creative output and workflow efficiency.
• Demonstrate adaptability and creativity in tackling unexpected projects and challenges, providing innovative solutions within a fast-paced, evolving environment.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Motion Design, Animation, or a related field, or equivalent professional experience demonstrating mastery of core design principles.

Experience:

• 2-5 years of professional experience in motion graphics design, with a proven track record of creating engaging visual content for digital platforms.
• Demonstrated experience in transforming complex information, including data and narrative, into clear, compelling animated sequences.
• Experience working within a fast-paced startup environment and/or a global or distributed team is highly advantageous, indicating an ability to adapt to dynamic workflows and diverse communication styles.

Required Skills:

• Motion Graphics Expertise: Advanced proficiency in Adobe After Effects for animation, compositing, and visual effects creation.
• Design Software Proficiency: Strong working knowledge of the Adobe Creative Suite (Photoshop, Illustrator) and proficiency in Figma for collaborative design and asset management.
• Visual Storytelling: Proven ability to storyboard, conceptualize, and execute visual designs that effectively communicate messages and enhance storytelling through motion.
• Brand Identity Management: Ability to understand, apply, and evolve brand guidelines, ensuring consistency and quality across all creative deliverables.
• Collaboration & Communication: Excellent written and verbal communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams and incorporate feedback constructively.
• Organizational Skills: Outstanding organizational abilities and meticulous attention to detail, crucial for managing multiple projects, meeting deadlines, and maintaining high production standards in a remote setting.
• Creativity & Adaptability: A strong creative drive coupled with the ability to adapt to new challenges, experiment with techniques, and deliver innovative solutions.

Preferred Skills:

• Experience with 3D animation software, particularly Cinema 4D, for advanced visual effects and rendering.
• Familiarity with motion design principles applied to digital products, such as UI/UX animations, micro-interactions, and interface elements.
• Experience in the digital asset, cryptocurrency, or blockchain industry, demonstrating an understanding of the subject matter and its visual representation.

📝 Enhancement Note: The "Mid-Level (2-5 years)" experience level is inferred from the "What You'll Bring" section, which highlights the need for a strong portfolio and specific software proficiencies, typically developed over several years of practice. The emphasis on transforming complex data into motion graphics also suggests a level of experience beyond entry-level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated online portfolio showcasing a diverse range of motion graphics projects, demonstrating expertise in design, animation, typography, and layout.
• Case studies or project examples that highlight the process of transforming complex data or abstract concepts into clear, engaging motion graphics, illustrating problem-solving skills.
• Demonstrations of versatility across various animation styles and project types, including social media assets, explainer videos, and branded content.
• Evidence of understanding and application of brand identity principles within motion design projects, showcasing an ability to maintain visual consistency.

Process Documentation:

• Examples of workflow efficiency improvements or process optimizations implemented in previous motion design roles, such as template creation, automation scripts, or streamlined asset management.
• Demonstrations of how feedback was incorporated into projects, illustrating a collaborative and iterative design process.
• Projects that clearly articulate the objective, the creative approach, the execution process, and the final outcome, ideally with metrics or qualitative results if available.

📝 Enhancement Note: While the original job description doesn't explicitly mention portfolio requirements, it's standard for creative roles. The enhancement focuses on what a strong portfolio for this specific role should showcase, aligning with the responsibilities outlined and industry best practices for motion designers. Skills like data visualization and brand consistency are key indicators of what to highlight.

💵 Compensation & Benefits

Salary Range:

• $65,000 - $85,000 per year.
• Note: Actual compensation will be determined based on factors including the candidate's work location within the United States, qualifications, skills, experience, and training. The recruiter will provide specific details regarding salary ranges for desired work locations during the hiring process.

Benefits:

• Remote Work Flexibility: Freedom to work from any location within the United States.
• Office Stipend: Financial support provided for setting up a home office or utilizing co-working spaces.
• Paid Time Off (PTO): Comprehensive paid time off, respecting local holiday policies.
• Flexible PTO: Offers flexibility in managing personal time off needs.
• Health and Wellness Benefits: A package designed to support employee well-being, with specific offerings varying by location.
• Equity: Implied as part of the "competitive comp, equity, and benefits package" mentioned in the "Why Join The Block" section.

Working Hours:

• Standard full-time hours (approximately 40 hours per week).
• Emphasis on asynchronous (async) work, allowing for flexibility across time zones, but may require some overlapping hours for collaboration with team members in the US, Asia, and Europe.

📝 Enhancement Note: The salary range is directly provided. Benefits are listed, with an inference made about equity based on the company's overall benefits statement. The working hours are structured to reflect the global nature of the team and the mention of async work.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Digital Asset / Cryptocurrency / Blockchain Media, Research, and Analysis. The Block is a leading authority in this rapidly evolving sector, providing in-depth insights and news.
• This industry context means a fast-paced, dynamic work environment where staying current with market trends, technological advancements, and regulatory changes is crucial.

Company Size:

• The Block is described as having employees spanning 5 continents and 15+ time zones, suggesting a medium to large global organization with a significant remote workforce.
• For operations professionals, this implies opportunities to work with diverse teams, potentially across different functional areas, and to contribute to scalable processes within a growing company.

Founded:

• Founded in 2018, The Block is a relatively young but established company that has rapidly become a respected voice in the digital asset space.
• This history suggests a culture that values agility, innovation, and rapid growth, likely fostering an environment where new ideas and contributions are encouraged.

Team Structure:

• Brand & Media Team: This role is part of a "small but ambitious Brand & Media team," indicating a close-knit, collaborative unit where individual contributions have a significant impact.
• Reporting Structure: While not explicitly stated, the role likely reports to a Creative Director, Head of Brand, or a similar leadership position within the Brand & Media function.
• Cross-functional Collaboration: The role requires close collaboration with editorial, marketing, and potentially product teams, necessitating strong communication and partnership skills to align creative output with broader company goals.

Methodology:

• Data-Driven Creativity: The role involves transforming complex data into clear motion graphics, suggesting an emphasis on analytical thinking and the ability to translate data insights into visual narratives.
• Agile Content Production: Given the fast-paced nature of the industry and the "speed and clarity" values, content production likely follows agile methodologies, with iterative development and quick turnaround times.
• Brand Consistency: A core methodology will be maintaining and evolving brand identity across diverse platforms, requiring a systematic approach to asset creation and management.

Company Website:

• theblock.co

📝 Enhancement Note: Inferred company size and team structure based on descriptions of global presence and the "small but ambitious" team mention. The industry context heavily influences the expected work culture and methodologies.

📈 Career & Growth Analysis

Operations Career Level:

• This is a Mid-Level Motion Graphic Designer role, positioned to significantly contribute to the company's visual brand and content strategy. The responsibilities indicate a hands-on contributor expected to take ownership of projects from conception to completion, rather than an entry-level or senior/lead role.

Reporting Structure:

• The role is part of the "small but ambitious Brand & Media team." The designer will likely report to a manager or director within this team, who oversees creative strategy and execution. Collaboration will extend across various departments, including editorial and marketing.

Operations Impact:

• The Motion Graphic Designer’s work will directly impact The Block's brand perception and market presence by elevating content quality, increasing social media engagement, and making complex information more accessible and engaging for a global audience. This role contributes to the overall effectiveness of marketing and communication efforts, indirectly supporting revenue generation through brand awareness and audience growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, data visualization, and potentially 3D animation (with Cinema4D), becoming a specialist within the digital asset media space.
• Creative Leadership: As the team and company grow, there’s potential to take on more significant creative responsibilities, lead projects, or mentor junior designers.
• Cross-Functional Exposure: Working closely with editorial and marketing teams provides exposure to content strategy, campaign management, and business development, broadening career perspectives within the media and tech industries.
• Industry Expertise: Developing a strong understanding of the digital asset and crypto space, which is a valuable and growing industry, can open doors to specialized roles in finance, technology, and media.

📝 Enhancement Note: The growth opportunities are derived from the role's mid-level positioning, the company's growth trajectory, and the nature of the responsibilities, which involve developing specialized skills and contributing to key business functions.

🌐 Work Environment

Office Type:

• The company operates with a "Remote within United States" model, indicating a fully distributed workforce. There is no central physical office for this role, but an "office stipend" suggests support for home office setups or co-working spaces.

Office Location(s):

• The role is remote within the United States. The company has employees globally, spanning 15+ time zones, but this specific position is designated for US-based candidates.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with a "small but ambitious Brand & Media team" suggests an environment that fosters teamwork through digital tools and communication platforms.
• Tools & Technology: The role requires proficiency in industry-standard design and motion graphics software (After Effects, Adobe Creative Suite, Figma), implying access to and utilization of robust digital tools for creative work and communication.
• Team Interaction: Interaction opportunities will primarily be through virtual meetings, project management software, and communication platforms (e.g., Slack, email), requiring proactive engagement and clear communication.

Work Schedule:

• The work schedule is flexible due to the remote and async-friendly nature of the company. While a standard full-time commitment is expected, the ability to work asynchronously allows for greater autonomy in managing daily tasks, provided collaboration needs and deadlines are met. Overlap hours with US, Asia, and European teams may be necessary for certain collaborative activities.

📝 Enhancement Note: The description emphasizes a remote-first culture with support for home office setups and a focus on asynchronous collaboration, which are key aspects of the modern distributed work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess fundamental skills, experience, and creative style.
• Technical/Creative Assessment: A practical exercise or portfolio review session where the candidate discusses their work, explains their process, and potentially demonstrates skills in a live scenario or takes-home challenge. This would focus on their ability to translate data into motion and adhere to brand guidelines.
• Team/Manager Interviews: Conversations with the hiring manager and potentially other team members to evaluate cultural fit, collaboration style, problem-solving approach, and understanding of The Block's mission and industry.
• Final Interview: May involve a higher-level stakeholder to confirm fit and discuss overall contributions.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work. For this role, prioritize projects involving data visualization, explainer videos, social media content, and strong brand integration.
• Tell the Story: For each project, clearly articulate the brief, your creative process, the tools used, challenges faced, and the outcome. Highlight how you translated complex information or data into engaging motion.
• Demonstrate Brand Alignment: Include examples that show your ability to work within or evolve a brand identity. If possible, create a piece that demonstrates your understanding of The Block's brand.
• Highlight Technical Proficiency: Be ready to discuss your mastery of After Effects, Adobe Creative Suite, and Figma, and how you leverage these tools for efficiency and creative output.
• Showcase Adaptability: Include projects that demonstrate versatility and your ability to tackle different styles and project types.

Challenge Preparation:

• Data Visualization Practice: Familiarize yourself with common data types and how to represent them creatively through motion graphics. Consider how to make complex financial or crypto data visually digestible.
• Brand Consistency: Study The Block's existing visual identity, website, and social media content to understand their current style, tone, and messaging. Prepare to discuss how you would maintain and enhance this.
• Problem-Solving Scenarios: Be prepared to discuss how you would approach a hypothetical project, such as creating a short animated explainer for a complex crypto concept or designing a series of social media posts for a breaking news story. Focus on your process, efficiency, and creative solutions.

📝 Enhancement Note: The interview process and preparation tips are standard for creative roles, with a specific emphasis on the unique requirements of this position, such as data visualization and understanding the crypto industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for all motion graphics creation, animation, compositing, and rendering.
• Adobe Photoshop: For creating and editing raster graphics, textures, and visual elements.
• Adobe Illustrator: For creating and editing vector graphics, logos, and illustrations that scale well.
• Figma: For collaborative design, prototyping, and potentially creating static assets or design systems that inform motion.

Analytics & Reporting:

• While not directly a "tool" for this role, understanding how motion graphics perform on various platforms (e.g., social media engagement metrics) is important. Familiarity with analytics dashboards used by marketing or content teams would be beneficial.

CRM & Automation:

• Not directly applicable to the core function of a Motion Graphic Designer, but understanding how marketing automation tools might use or distribute creative assets could be a plus.

📝 Enhancement Note: The core tools are explicitly mentioned in the job description. The "Analytics & Reporting" and "CRM & Automation" sections are noted as less directly relevant but provide context on the broader operational environment.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for projects from start to finish, driving them to successful completion.
• Speed & Clarity: Emphasizing efficient execution and clear communication in all aspects of the work.
• Innovation & Experimentation: Encouraging the exploration of new techniques and creative approaches to enhance output.
• Data-Driven Insights: Utilizing data to inform creative decisions and demonstrate the impact of motion graphics.
• Global Collaboration: Valuing diverse perspectives and effective teamwork across different time zones and cultures.
• Excellence: Maintaining high standards in design quality, technical execution, and brand consistency.

Collaboration Style:

• Async-First, With Overlap: The team operates primarily asynchronously, fostering independence and flexibility, but also recognizes the need for synchronous communication and collaboration during overlapping work hours.
• Feedback-Oriented: A culture that encourages constructive feedback to refine creative work and align with strategic objectives.
• Cross-Functional Integration: Working closely with editorial, marketing, and potentially product teams requires a collaborative approach to understand requirements and integrate creative solutions seamlessly.
• Proactive Communication: In a remote setting, proactive communication about progress, challenges, and ideas is essential for maintaining team cohesion and project momentum.

📝 Enhancement Note: The company's stated values and the nature of a distributed team heavily influence the expected team culture and collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Data: Effectively simplifying and visualizing intricate data related to the digital asset and crypto space into engaging and understandable motion graphics presents a significant creative and analytical challenge.
• Maintaining Brand Consistency Across Platforms: Ensuring a cohesive visual identity across diverse digital channels (web, social, various formats) requires meticulous attention to detail and a deep understanding of brand guidelines.
• Remote Collaboration Dynamics: Effectively collaborating and communicating with a global, distributed team requires strong organizational skills, proactive communication, and adaptability to different working styles and time zones.
• Pace of Industry Change: The digital asset space evolves rapidly; staying current with industry trends, terminology, and visual representation best practices is an ongoing challenge.
• Balancing Creative Vision with Business Needs: Effectively incorporating feedback and aligning creative output with marketing objectives and business goals while maintaining artistic integrity.

Learning & Development Opportunities:

• Advanced Motion Graphics Techniques: Opportunities to learn and apply new animation software features, rendering techniques, and visual effects methodologies.
• Data Visualization Expertise: Developing specialized skills in visually representing complex data, a highly sought-after skill in many industries.
• Industry Knowledge: Deepening understanding of the cryptocurrency and digital asset markets, providing valuable domain expertise.
• Cross-Functional Skill Development: Gaining exposure to marketing strategies, content creation workflows, and editorial processes.
• Potential for Leadership: As the company grows, opportunities may arise to take on more project leadership, mentor junior designers, or contribute to the overall creative strategy.

📝 Enhancement Note: Challenges are identified based on the role's responsibilities and the industry context, while growth opportunities are extrapolated from the mid-level status and the company's growth potential.

💡 Interview Preparation

Strategy Questions:

• Motion Graphics Process: "Describe your process for taking a complex data set or a piece of editorial content and transforming it into a compelling motion graphic. Walk me through your typical workflow from brief to final delivery."
  • Preparation: Be ready to detail your steps, including research, storyboarding, software choices, animation techniques, and rendering considerations. Emphasize how you ensure clarity and visual appeal.
• Brand Alignment & Evolution: "How do you approach maintaining brand consistency while also pushing creative boundaries? How would you familiarize yourself with and contribute to The Block's visual identity?"
  • Preparation: Research The Block's brand thoroughly. Be prepared to discuss your understanding of their current visual style and how you would identify opportunities for creative enhancement while respecting guidelines.
• Problem-Solving & Adaptability: "Describe a time you faced an unexpected challenge or a tight deadline on a motion graphics project. How did you adapt, and what was the outcome?"
  • Preparation: Prepare a STAR method (Situation, Task, Action, Result) response that highlights your problem-solving skills, adaptability, and ability to deliver under pressure.

Company & Culture Questions:

• Industry Understanding: "What interests you about the digital asset and crypto space, and how do you see motion graphics playing a role in educating and engaging audiences in this field?"
  • Preparation: Research current trends in crypto and media. Demonstrate genuine interest and an understanding of how visual storytelling can demystify complex topics.
• Remote Work & Collaboration: "How do you stay productive and connected when working remotely in a global team? What strategies do you use to ensure effective collaboration?"
  • Preparation: Discuss your preferred remote work tools, communication strategies, and time management techniques. Highlight your ability to work independently and as part of a distributed team.
• Creative Vision: "What are your thoughts on the current state of motion graphics in media and finance, and what emerging trends do you find exciting?"
  • Preparation: Showcase your awareness of industry trends and your forward-thinking creative perspective.

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation like a story for each project. Start with the problem or objective, present your creative solution and process, and conclude with the results or impact.
• Highlight Key Skills: Ensure your presentation explicitly showcases your After Effects proficiency, data visualization capabilities, brand integration, and overall design sensibility.
• Efficiency Focus: If possible, briefly touch upon any efficiency gains or process improvements you implemented in your showcased projects.
• Engagement: Be enthusiastic, clear, and concise. Be prepared to answer questions about your design choices and technical execution. Practice your presentation to ensure a smooth delivery, especially for remote interviews.

📝 Enhancement Note: These interview preparation points are tailored to the specific requirements of a Motion Graphic Designer role focused on data visualization within the crypto industry, emphasizing the need for both technical skill and industry awareness.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link (jobs.lever.co/theblockcrypto/7e1d5699-73b2-4adf-88fc-56b3d69fddbe).
• Curate Your Portfolio: Select 3-5 of your strongest motion graphics projects that best demonstrate your skills in data visualization, brand integration, and storytelling for digital platforms. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Vimeo).
• Tailor Your Resume: Highlight experience and skills directly relevant to motion graphics, animation, video editing, Adobe Creative Suite, After Effects, Figma, and any experience with data visualization or within the crypto/finance industry. Quantify achievements where possible.
• Prepare Your Narrative: Be ready to discuss your portfolio pieces, your creative process, and how your skills align with The Block's mission and the specific requirements of this role. Practice articulating your approach to transforming complex data into engaging visuals.
• Research The Block: Familiarize yourself with The Block's content, brand identity, and position in the digital asset market. Understand their target audience and the type of content they produce to better articulate your value proposition during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.