Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer Company: Zynga Location: Bengaluru, India Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: August 06, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is critical for the Marketing Creative team within Zynga's ZS1 Studio, focusing on data-informed, high-impact marketing assets for user acquisition and live content campaigns.
• The Motion Graphic Designer will be responsible for crafting engaging motion and video advertisements specifically for the company's portfolio of poker and slots games.
• Success in this position requires the ability to translate strategic selling points into compelling creative narratives that drive performance and meet Key Performance Indicators (KPIs).
• The role demands a high volume of asset creation within a fast-paced, collaborative environment, emphasizing quick turnarounds and adaptation to evolving project requirements.

📝 Enhancement Note: While the primary description is for a Motion Graphic Designer, the context of "Marketing Creative team," "user acquisition," and "live content campaigns" strongly suggests this role falls under a broader Marketing Operations or Creative Operations umbrella, focusing on the execution and optimization of creative assets for marketing objectives. The emphasis on performance and KPIs further reinforces this operational perspective.

📈 Primary Responsibilities

• Contribute to a high-volume, efficient pipeline of User Acquisition (UA) advertising, App Store, and live-operations marketing assets.
• Collaborate with the Art Lead, Art Director, and Producer to generate video marketing content that effectively translates campaign goals and performs against defined KPIs.
• Integrate creative feedback from stakeholders to ensure projects meet successful outcomes and align with brand and campaign objectives.
• Develop and execute 10-30 second video ads using provided creative assets and resources, aiming for a 2-3 day turnaround time for deliverables.
• Actively participate in creative brainstorming sessions, design retrospectives, and constructive feedback exchanges to foster a culture of creativity and collaboration within the team.
• Create engaging animations and transitions using Adobe Creative Suite and other industry-standard tools to effectively communicate creative ideas to a broad audience.
• Adapt quickly to diverse and evolving requirements within a short timeframe, demonstrating a strong understanding of the production pipeline and the ability to deliver on time or ahead of schedule.
• Identify and implement creative and technical solutions to overcome production challenges and enhance asset quality.
• Continuously refine personal craft and artistic skill sets to stay current with industry trends and best practices in motion graphics and video production.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency, a hallmark of roles within marketing operations. The focus on "high-volume pipeline," "quick turnaround," "KPIs," and "adapting to requirements" indicates a need for process-oriented thinking alongside creative talent.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating proficiency in motion graphics and video production is paramount. Relevant educational backgrounds in Graphic Design, Animation, Digital Media, or a related field are beneficial.

Experience:

• Minimum of 2-3 years of professional experience in developing and executing video creative, with a proven track record in motion graphics and video editing.
• Experience in a fast-paced, high-volume production environment is highly desirable, mirroring the demands of user acquisition campaigns.

Required Skills:

• Proficiency in Adobe After Effects for motion graphics and animation.
• Strong command of Adobe Premiere Pro for video editing and assembly.
• Competency in audio editing for video production.
• Solid working knowledge of Adobe Photoshop and Illustrator for asset creation and manipulation.
• Deep understanding of fundamental design and animation principles.
• Strong conceptual and visual design skills to develop thoughtful and effective creative executions.
• Ability to work confidently and efficiently in an extremely fast-paced environment, managing multiple projects with quick turnaround times.
• Demonstrated ability to manage individual deadlines and thrive under pressure.
• Good communication skills and a collaborative, team-first attitude.
• An inquisitive and eager-to-learn mindset with a solution-driven approach to problem-solving.

Preferred Skills:

• Good understanding of consumer-facing ad experiences on social ad platforms (e.g., Facebook, Instagram, YouTube) and partner ad networks, including best practices for creative performance.
• Good understanding of the nuances of creating video assets for the iOS and Google Play storefronts, including technical specifications and user engagement strategies.
• Good understanding of the Trapcode suite, Element 3D, and other relevant industry plugins to enhance motion graphics capabilities.
• Working knowledge of 3D software and pipelines, with exposure to tools like Maya, Blender, Unreal Engine, and/or Cinema 4D (C4D).

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite tools, design/animation principles, and the "good to have" sections related to ad platforms and app stores indicate a need for practical, results-oriented creative skills directly applicable to marketing operations and user acquisition strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of motion graphics and video editing projects, with a focus on advertising or marketing content.
• Demonstrate the ability to translate creative briefs and strategic selling points into compelling visual narratives.
• Include case studies or examples that highlight the impact of your creative work, ideally referencing campaign goals or performance metrics where possible.
• Showcase proficiency across required software (Adobe CC, audio editing tools) and preferred plugins/3D software.

Process Documentation:

• While formal process documentation is not explicitly requested, the ability to articulate your creative workflow, from concept to final delivery, will be crucial.
• Be prepared to discuss how you manage your time, handle feedback, and integrate assets into a production pipeline to ensure timely and high-quality deliverables.
• Demonstrate an understanding of how your creative output contributes to larger marketing campaign objectives and performance analysis.

📝 Enhancement Note: For a role like this, a portfolio is not just a showcase of artistic skill but a demonstration of process and impact. Candidates should curate their portfolio to highlight their ability to work within production pipelines, respond to feedback, and contribute to measurable marketing outcomes, aligning with operational efficiency.

💵 Compensation & Benefits

Salary Range:

• For a Mid-Level Motion Graphic Designer with 2-5 years of experience in Bengaluru, India, the estimated annual salary range is typically between ₹6,00,000 and ₹12,00,000 (approximately $7,200 - $14,400 USD). This range can vary based on the specific studio within Zynga, the candidate's exact experience, and the final negotiation.

Benefits:

• Extended Health coverage
• Disability Insurance
• Critical Illness Insurance
• Life Insurance
• Childcare facilities for female employees and discounted facilities for male employees
• Virtual mental health and neurodiversity support programs
• Family planning support program
• Additional leave options
• Employee Assistance Programs
• Frequent employee events
• Flexible working hours on many teams
• A diverse team of friendly, fun, and supportive co-workers
• Culture of diversity and inclusion, including employee resource groups.

Working Hours:

• The role is likely based on a standard 40-hour work week, with flexibility offered on many teams, allowing for adjustments to working hours as needed.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Motion Graphic Designers in Bengaluru, India, considering the specified experience level and the prestige of a company like Zynga. The benefits package is comprehensive and aligns with typical offerings for full-time employees in the tech and gaming industry in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Video Games. Zynga is a global leader in this sector, known for its social and mobile gaming titles. Company Size: Zynga is a large, established global company, part of Take-Two Interactive. This implies access to significant resources, established processes, and a broad employee base. Founded: Zynga was founded in 2007. Its long history in the gaming industry suggests a mature, evolving culture with a strong understanding of the market.

Team Structure:

• The Marketing Creative team is embedded directly within game studios, specifically the ZS1 Studio in this case, focusing on the Casino division (poker and slots games).
• This team operates at the intersection of craft, performance, and player psychology, indicating a data-driven and player-centric approach to creative development.
• The Motion Graphic Designer will report to an Art Lead or Art Director and work closely with Producers and other cross-functional teams, including game development and marketing.

Methodology:

• The team's approach is described as "nimble, collaborative, and tailored," emphasizing fast iteration, frequent experimentation, and building creatives that resonate with real players.
• There's a strong focus on data-informed creative development, with assets designed to perform against KPIs and fuel user acquisition (UA) and live content campaigns.
• Creative feedback integration and constructive critique are core components of their workflow, fostering continuous improvement.

Company Website: https://www.zynga.com/

📝 Enhancement Note: Zynga's culture is characterized by a passion for play, innovation, and connecting people globally through games. The Marketing Creative team's structure within game studios suggests a highly integrated and responsive creative function, designed to support specific game titles and their marketing objectives effectively.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Motion Graphic Designer. It requires independent contribution and the ability to execute tasks efficiently, while also collaborating with senior creative leadership (Art Lead, Art Director). It's a hands-on creative role with operational responsibilities in asset production.

Reporting Structure: The Motion Graphic Designer will likely report to an Art Lead or Art Director within the ZS1 Studio's Marketing Creative team. They will also work closely with Producers and collaborate with various game studio teams and marketing professionals.

Operations Impact: The Motion Graphic Designer's work directly impacts the company's user acquisition efforts and the success of live content campaigns by creating visually compelling advertisements that drive player engagement and downloads. Their ability to produce high-performing creative assets contributes directly to revenue generation and player growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of motion graphics, animation, video editing, or specialized plugins (e.g., 3D integration, VFX).
• Creative Leadership: Potential to grow into a Senior Motion Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing to strategic creative direction.
• Cross-Functional Exposure: Opportunity to gain deeper insights into user acquisition strategies, game design, and marketing campaign management through close collaboration with other departments.
• Industry Experience: Building a strong portfolio and experience with a leading global gaming company like Zynga provides a significant career advantage in the entertainment and tech industries.

📝 Enhancement Note: The growth path for a Motion Graphic Designer in a company like Zynga typically involves mastering technical skills, demonstrating creative leadership, and understanding the business impact of their work, aligning with career progression within operational creative functions.

🌐 Work Environment

Office Type: The job posting mentions "#LI-Hybrid," indicating a hybrid work model. This suggests a blend of in-office and remote work, allowing for collaborative sessions and focused individual work. Office Location(s): Bengaluru, India.

Workspace Context:

• The work environment is described as "nimble, collaborative, and tailored," fostering creativity and rapid iteration.
• Expect a dynamic studio setting where close collaboration with Art Leads, Art Directors, Producers, and other game team members is essential.
• Access to industry-standard creative software and hardware will be provided.
• The culture emphasizes a "team-first attitude" and "friendly, fun, and supportive co-workers," suggesting a positive and engaging workplace.

Work Schedule:

• The role typically involves a standard 40-hour work week, with "flexible working hours on many teams." This flexibility allows designers to manage their time effectively while meeting project deadlines, crucial for a high-volume output environment.

📝 Enhancement Note: The hybrid nature of the role, combined with the emphasis on collaboration and flexibility, points to a modern work environment designed to balance individual focus with team synergy and project demands typical of marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess foundational skills and experience.
• Creative Assessment/Test: You may be asked to complete a timed creative challenge or provide specific examples from your portfolio that demonstrate your ability to meet the role's requirements, such as creating a short ad within a tight timeframe.
• Interviews: Expect interviews with the Art Lead, Art Director, and potentially a Producer or other members of the Marketing Creative team. These will focus on your technical skills, creative process, problem-solving abilities, understanding of marketing objectives, and cultural fit.
• Portfolio Review: Be prepared to walk through your portfolio, explaining your creative process, design choices, and the impact of your work on previous projects.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that showcases motion graphics for marketing, user acquisition, or similar fast-paced advertising contexts.
• Showcase Process: For each project, briefly explain the brief, your concept development, the tools used, and any challenges overcome. Highlight your understanding of design and animation principles.
• Demonstrate Impact: If possible, include metrics or anecdotal evidence of your work's success (e.g., improved click-through rates, engagement). This is crucial for operations-focused roles.
• Tailor to Zynga: If you have experience in the gaming industry or with similar game genres (casino, slots, poker), highlight these projects. Showcase your ability to work within brand guidelines and respond to feedback.
• Technical Proficiency: Ensure your portfolio clearly demonstrates your mastery of Adobe After Effects, Premiere Pro, and other relevant software.

Challenge Preparation:

• Time Management: Practice creating short, impactful motion graphics or video edits within tight deadlines (e.g., 2-3 days).
• Brief Interpretation: Understand how to quickly interpret a creative brief and translate it into visual concepts that align with campaign goals.
• Asset Integration: Be ready to work with provided assets (images, logos, copy) and integrate them seamlessly into your animations.
• Feedback Incorporation: Be prepared to demonstrate how you receive and integrate feedback efficiently.

📝 Enhancement Note: The application process for a creative role with operational demands will assess both artistic talent and the ability to perform within a production pipeline. A strong portfolio that highlights process, efficiency, and measurable results will significantly enhance a candidate's application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics, animation, and visual effects. Proficiency expected for creating complex animations, transitions, and kinetic typography.
• Adobe Premiere Pro: Critical for video editing, sequencing, and final assembly of ad creatives.
• Adobe Photoshop: Required for asset creation, manipulation, and preparing graphics for motion.
• Adobe Illustrator: Necessary for creating vector graphics, logos, and UI elements for animation.
• Audio Editing Software: Proficiency in tools like Adobe Audition or similar for sound design and mixing within video ads.

Analytics & Reporting:

• While not direct tools for the designer, understanding how analytics and reporting from platforms like Facebook Ads Manager, Google Ads, or internal game performance dashboards inform creative decisions is beneficial.

CRM & Automation:

• Not directly applicable for this creative role, but understanding how marketing automation platforms are used to deploy campaigns can provide context.

Specialized/Preferred Tools:

• Trapcode Suite: Plugins for After Effects (e.g., Particular, Form, Shine) to create advanced visual effects.
• Element 3D: After Effects plugin for working with 3D objects and creating 3D motion graphics within the Adobe ecosystem.
• 3D Software: Maya, Blender, Unreal Engine, Cinema 4D (C4D) for any 3D asset creation or integration needs.

📝 Enhancement Note: The emphasis on the Adobe Creative Suite and specific plugins highlights the technical skill set required. Familiarity with 3D software is a significant advantage, indicating potential for more complex and visually rich ad creatives.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually engaging and novel creative assets that capture player attention.
• Performance-Driven: A commitment to creating assets that not only look good but also perform well against marketing objectives and KPIs.
• Collaboration: A strong emphasis on teamwork, open communication, and constructive feedback to achieve collective goals.
• Agility & Adaptability: The ability to work efficiently in a fast-paced environment, adapt to changing project requirements, and deliver under pressure.
• Player-Centricity: A focus on understanding player psychology and crafting creative content that resonates with the target audience.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Art Leads, Art Directors, Producers, and marketing teams to ensure creative output aligns with campaign strategies and game objectives.
• Feedback & Iteration: A culture that encourages open sharing of ideas and constructive feedback, leading to iterative improvements in creative work.
• Knowledge Sharing: Encouragement to share best practices, new techniques, and insights within the team to foster collective growth and efficiency.

📝 Enhancement Note: Zynga's culture values a blend of creative excellence and operational efficiency. The team thrives on collaboration, embraces data-driven decision-making, and prioritizes delivering high-quality, performant creative assets that contribute directly to the company's success.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Consistently producing a large volume of high-quality creative assets within tight deadlines requires excellent time management and workflow optimization.
• Performance Optimization: Translating strategic goals into creative that demonstrably performs against KPIs demands a keen understanding of marketing effectiveness and iterative refinement.
• Rapid Iteration: Adapting to frequent feedback and evolving campaign needs in a fast-paced gaming industry environment.
• Balancing Creativity and Constraints: Delivering innovative and engaging visuals while adhering to brand guidelines, technical specifications, and performance objectives.

Learning & Development Opportunities:

• Advanced Skill Development: Opportunity to hone expertise in specific animation techniques, visual effects, and 3D integration through hands-on project work.
• Industry Insights: Learning from experienced Art Directors and Leads about effective creative strategies for user acquisition and live-ops campaigns in the mobile gaming sector.
• Cross-Departmental Exposure: Gaining a deeper understanding of marketing analytics, A/B testing methodologies, and player acquisition funnels.
• Professional Growth: Potential for advancement into Senior Motion Graphic Designer roles, offering greater creative autonomy and project leadership.

📝 Enhancement Note: The challenges in this role are typical for a high-performing creative operations environment. They present opportunities for significant professional development, particularly in understanding the intersection of creative execution and marketing performance.

💡 Interview Preparation

Strategy Questions:

• Creative Process: "Walk me through your process for creating a 15-second video ad, from receiving the brief to final delivery." Focus on your workflow, asset management, and quality checks.
• Problem-Solving: "Describe a time you had to work with limited assets or a tight deadline to create an impactful motion graphic. How did you approach it?" Highlight your resourcefulness and ability to deliver under pressure.
• Performance Focus: "How do you ensure your creative work aligns with marketing objectives and contributes to campaign KPIs?" Emphasize your understanding of performance metrics and data-informed design.
• Adaptability: "How do you incorporate feedback from stakeholders, especially when it might differ from your initial creative vision?" Showcase your collaborative spirit and ability to iterate.

Company & Culture Questions:

• "What interests you about working at Zynga and specifically on our casino games?" Research the games and express genuine enthusiasm.
• "How do you approach collaboration with a team that includes Art Directors, Producers, and other creatives?" Discuss your team-first attitude and communication style.
• "What are your thoughts on data-driven creative development?" Show your understanding of how creative performance is measured and optimized.

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the goal, your approach, the challenges, and the outcome or impact.
• Highlight Key Skills: Explicitly mention the tools and techniques you used and how they contributed to the final result.
• Demonstrate Process: Show versatility by including examples that demonstrate your ability to work with different styles, respond to feedback, and meet deadlines.
• Showcase Relevance: Prioritize projects that are most relevant to mobile gaming advertising and user acquisition campaigns.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also an understanding of the operational aspects of marketing creative production – efficiency, performance, and collaboration.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your application through the Greenhouse portal.
• Portfolio Customization: Ensure your portfolio is easily accessible (e.g., via a link) and highlights your strongest motion graphics and video editing work, prioritizing examples relevant to advertising and fast-paced production.
• Resume Optimization: Tailor your resume to emphasize your 2-3+ years of professional experience, proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator), and any experience with plugins or 3D software. Quantify achievements where possible.
• Interview Preparation: Practice discussing your creative process, problem-solving skills, and how you incorporate feedback. Be ready to present your portfolio with clear explanations of your work and its impact.
• Company Research: Familiarize yourself with Zynga's game portfolio, particularly their casino titles, and understand their market position and player engagement strategies. This will help you frame your responses and showcase your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.