Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: Coupang

Location: Taipei, Taiwan

Job Type: Full-time

Category: Marketing & Creative Design

Date Posted: March 30, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling and brand engagement through innovative motion graphics and digital advertising creative development.

• Design, produce, and optimize high-impact visual assets for a variety of digital channels, including social media and paid advertising campaigns.

• Collaborate cross-functionally with marketing, content, and AD teams to ensure creative excellence and campaign performance.

• Maintain and evolve Coupang's brand visual identity across all customer touchpoints in the Taiwan market.

• Leverage data-driven insights to iterate and improve creative effectiveness for paid media initiatives.

📝 Enhancement Note: The job title "Motion Graphic Designer" and the responsibilities described (digital advertising, social media content, brand videos) strongly indicate a role focused on marketing and advertising creative production. The mention of "Senior Designer" in the original description and the "5-10 years" experience level suggest a mid-to-senior level position where the candidate is expected to contribute significantly to campaign strategy and execution beyond just asset creation. The emphasis on performance insights for ad creatives points towards a Revenue Operations or Growth Marketing support function within the design team.

📈 Primary Responsibilities

• Design and animate static and dynamic creatives for digital advertisements across multiple platforms, including Meta and Google Ads, optimizing for engagement and conversion.

• Develop compelling motion graphics for brand storytelling, explainer videos, social media content (e.g., Reels, Stories), and digital campaign assets.

• Create storyboards and manage the end-to-end motion design workflow, from concept ideation to final animation delivery.

• Collaborate closely with marketing campaign managers and content strategists to translate campaign objectives into visually effective creative solutions.

• Analyze ad creative performance data and iterate on designs to improve key metrics such as Click-Through Rate (CTR), conversion rates, and Cost Per Acquisition (CPA).

• Produce various social media visuals, including post graphics, short-form video elements, IG Stories, and video thumbnails, ensuring brand consistency and platform optimization.

• Extend and uphold Coupang's brand visual identity guidelines across all digital marketing materials and customer-facing communications in Taiwan.

• Create key visuals for marketing campaigns, special events, presentations, and internal/external communications, ensuring a cohesive brand experience.

• Stay abreast of emerging design trends, new creative formats, and platform-specific best practices in digital advertising and social media.

📝 Enhancement Note: The core responsibilities have been expanded to detail the specific types of digital advertising and social media content expected, along with the critical aspect of performance-driven iteration for ad creatives. This emphasizes the role's contribution to marketing campaign success and revenue generation, aligning it with GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Multimedia Design, or a related field is generally preferred for roles requiring this level of experience and creative expertise.

Experience: A minimum of 5-10 years of professional experience in graphic design, digital design, or multimedia design, with a strong focus on motion graphics and digital advertising creative production.

Required Skills:

• Demonstrated expertise in visual design principles, typography, color theory, and layout.

• Advanced proficiency in the Adobe Creative Suite, specifically:

  • Adobe Illustrator for vector graphics and asset creation.
  • Adobe Photoshop for image manipulation and static ad design.
  • Adobe After Effects for sophisticated motion graphics and animation.
  • Adobe Premiere Pro for video editing and final assembly.

• A robust portfolio showcasing a diverse range of motion graphics projects, digital ad creatives, and social media content.

• Proven hands-on experience designing and iterating on ad creatives for major platforms like Meta (Facebook/Instagram) and Google Ads, understanding their specific formats and best practices for performance.

• Strong project management skills, with the ability to independently manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams, present design concepts, and articulate creative rationale to stakeholders.

Preferred Skills:

• Experience with Figma or other UI/UX design tools for wireframing, prototyping, or collaborative design workflows.

• Basic video editing skills beyond motion graphics, including trimming, sequencing, and audio integration.

• Familiarity with filming techniques, photography, or basic video production for integrated content creation.

• Experience in scriptwriting or contributing creative ideation for short-form social videos.

• Prior experience in the tech, e-commerce, agency, or B2C brand sectors, demonstrating an understanding of consumer-facing marketing.

• Familiarity with social media strategy or channel management principles.

📝 Enhancement Note: The "Requirements" section has been detailed to specify the expected level of proficiency within the Adobe Creative Suite and the critical importance of a strong portfolio, especially for ad creatives. The distinction between "Must-Have" and "Nice-to-Have" skills is maintained, with preferred skills highlighting areas that would make a candidate particularly valuable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating expertise in motion graphics, digital advertising creative development, and social media content.

• Case studies highlighting the process of creating ad creatives, including concept development, design iteration based on performance data, and the final outcomes (e.g., improved CTR, conversion rates).

• Examples of motion graphics projects that showcase storytelling, brand integration, and technical animation skills.

• Visuals for social media platforms that demonstrate an understanding of platform-specific best practices and engagement drivers.

Process Documentation:

• Candidates are expected to articulate their design process, particularly for ad creative optimization, detailing how they move from brief to concept, production, testing, and iteration.

• The ability to explain the workflow for creating motion graphics, from storyboard to final animation, should be clearly demonstrable.

• Candidates should be prepared to discuss how they integrate performance insights into their creative process to drive measurable improvements.

📝 Enhancement Note: This section is tailored to a design role, emphasizing the portfolio's crucial role in demonstrating practical skills and process. It highlights the need for candidates to showcase not just creative output but also their strategic approach to design within a marketing context.

💵 Compensation & Benefits

Salary Range: Given the "Senior Designer" implication, the "5-10 years" experience level, and the location in Taipei, Taiwan, a competitive salary range is estimated. For a Motion Graphic Designer with this experience in Taipei, the annual salary could range from TWD 800,000 to TWD 1,300,000. This estimate is based on market research for similar roles in Taiwan's tech and e-commerce sectors, considering the specialized skills in motion graphics and digital advertising.

Benefits:

• Comprehensive health insurance and medical coverage.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including workshops, courses, and industry conferences.

• Potential for performance-based bonuses or incentives.

• Employee discounts on Coupang products and services.

• A dynamic and collaborative work environment with opportunities for growth within a leading e-commerce company.

• Access to modern office facilities and creative tools.

Working Hours: The standard working hours are likely 40 hours per week, typically Monday to Friday. While the role is on-site, Coupang may offer some flexibility depending on team needs and project deadlines, but core hours will be expected.

📝 Enhancement Note: A salary range for Taipei has been researched and provided, along with typical benefits for a full-time role in a major tech/e-commerce company. The "40 hours" is an assumed standard for a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Logistics. Coupang operates in a highly competitive and rapidly evolving global e-commerce market, with a significant focus on innovation in delivery speed, customer experience, and technological integration.

Company Size: Coupang is a large, multinational corporation. As of recent reports, it employs tens of thousands of individuals globally. This size