Motion & Graphic Designer (Remote Canada) - Future Opening

📍 Job Overview

Job Title: Motion & Graphic Designer (Remote Canada) - Future Opening Company: Abe Location: Toronto, Ontario, Canada Job Type: FULL_TIME Category: Creative & Media / Marketing Operations Date Posted: 2025-10-24 Experience Level: 2-5 Years

🚀 Role Summary

• This role is for a creative and ambitious designer focused on performance-driven advertising within a new, specialized social media advertising consultancy under the Directive family.
• The position involves crafting compelling visual assets and motion graphics for platforms like LinkedIn, Meta, YouTube, and TikTok, directly impacting client business outcomes and KPIs.
• Responsibilities include designing and implementing A/B tests and optimization strategies using CRO tools, leveraging data insights to refine creative for maximum impact.
• Collaboration with cross-functional teams (media, content, client teams) is crucial to align creative with audience insights, campaign goals, and business objectives.

📝 Enhancement Note: While the original listing is for a Graphic Designer, the extensive responsibilities related to A/B testing, CRO tools (Optimizely, Unbounce, Crazyegg), user research, heat mapping, and data-driven design indicate a strong leaning towards a Marketing Operations or Creative Operations function, specifically within a performance marketing context. The role bridges creative execution with data-informed optimization, a hallmark of operations roles focused on GTM efficiency.

📈 Primary Responsibilities

• Develop and execute compelling static and motion graphic design assets for social media advertising campaigns, including ad sets and landing pages, with a focus on improving digital marketing KPIs.
• Produce short-form video cutdowns and motion graphics optimized for social media platforms such as LinkedIn, Instagram, and YouTube, ensuring adherence to platform specifications and attention spans.
• Edit and adapt existing video assets into high-performing ad units, considering platform-specific requirements, aspect ratios, and audience engagement strategies.
• Collaborate closely with media strategists and content creators to ensure motion creative aligns with audience insights, campaign objectives, and overall marketing strategy.
• Support Abe's internal marketing efforts by creating standout creative assets that enhance brand visibility and engagement.
• Maintain strict brand consistency across all static, motion, and video deliverables while creatively adapting to diverse audience segments and platform nuances.
• Partner with internal teams and client stakeholders to deeply understand business goals, target audiences, and data points necessary for effective A/B testing and data-driven design.
• Design and implement A/B tests and other optimization experiments using Conversion Rate Optimization (CRO) tools such as Optimizely, Unbounce, and/or Crazyegg to enhance campaign performance.
• Conduct user research, usability testing, and heat mapping analysis to gather actionable insights that inform and validate design decisions for optimization.
• Continuously iterate and refine designs based on performance feedback, data analysis, and testing outcomes to drive ongoing improvement.
• Manage multiple design projects concurrently, ensuring effective communication with project management and stakeholders regarding status updates, feedback incorporation, and project requirements.
• Stay abreast of the latest industry trends, best practices, and emerging technologies within CRO and user experience (UX) design to ensure innovative and effective creative solutions.

📝 Enhancement Note: The detailed responsibilities regarding A/B testing, CRO tools, user research, and data-driven design iteration clearly define this role as one with significant operations responsibilities. It requires not just creative output but also a strategic, analytical approach to optimizing marketing performance, which is a core function of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Communications, or a related field is often preferred for roles demanding this level of creative and analytical expertise. Experience:

• 1-3 years of dedicated experience in graphic design, with a strong emphasis on performance-driven creative and Conversion Rate Optimization (CRO).
• A minimum of 1 year of hands-on experience in creating motion graphics.

Required Skills:

• Expertise in Adobe Creative Suite, including proficiency in Figma, Photoshop, Illustrator, and/or InDesign for static asset creation.
• Foundational skills in video editing and motion graphics creation using tools like Adobe Premiere Pro, After Effects, or similar software.
• Demonstrated knowledge and practical application of performance marketing metrics, including A/B Testing, CRO Analytics, and Heatmapping.
• Proven ability to design for performance-driven campaigns, translating data into effective visual strategies.
• Excellent communication and collaboration skills, with a proven track record of working effectively within cross-functional teams.
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

Preferred Skills:

• Experience with CRO platforms such as Optimizely, Unbounce, or Crazyegg.
• Familiarity with user research methodologies and usability testing principles.
• Understanding of social media advertising best practices across platforms like LinkedIn, Meta, YouTube, and TikTok.
• Experience working within an agency environment, ideally with exposure to enterprise-level B2B clients.
• Basic understanding of web development principles (HTML/CSS) to inform design for landing pages.

📝 Enhancement Note: The emphasis on "performance-driven creative," "CRO Analytics," and "A/B Testing" alongside design tools indicates a need for candidates who understand the operational impact of creative assets. This goes beyond traditional graphic design and requires an analytical mindset focused on measurable outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 1-3 years of design work, with a clear emphasis on performance-driven creative and measurable results.
• Specific examples of static and motion graphics designed for social media advertising campaigns, demonstrating an understanding of platform-specific best practices.
• Case studies or project examples that highlight your involvement in A/B testing, CRO strategies, or data-informed design iterations, showcasing how your creative decisions impacted KPIs.
• Demonstrations of motion graphics and short-form video editing capabilities, optimized for social media engagement.
• Examples of adapting creative to different audience segments and maintaining brand consistency across various platforms.

Process Documentation:

• Evidence of a structured design process, from concept ideation through to final asset delivery, with a focus on data integration and iteration.
• Documentation or case studies demonstrating how user research, usability testing, or heat mapping analysis informed your design decisions and led to improvements.
• Examples of how you have collaborated with media, content, or analytics teams to align creative with campaign goals and audience insights.
• Proof of experience with A/B testing and CRO tools, including how you designed experiments and interpreted results to drive optimization.

📝 Enhancement Note: For this role, the portfolio is critical not just for showcasing design aesthetic but for demonstrating an understanding of the operations behind performance marketing. Candidates should be prepared to articulate their design process, how they used data for optimization, and the impact of their work on key metrics. This is akin to a "process portfolio" for an operations role.

💵 Compensation & Benefits

Salary Range: The annual base salary range for this position based in Canada is $70,000 - $95,000 CAD. This range is an estimate and may vary based on Abe's compensation practices, job-related skills, and depth of experience.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family. This includes a 100% employer-paid plan for the employee and a 50% employer contribution for dependents.
• Holistic Well-being Support:
  • Mental Health: Access to certified therapists via Spring Health and a Headspace membership.
  • Physical Health: Physical therapy through Omada, fertility support via Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.
• Generous Time Off: Unlimited Paid Time Off (with a minimum of 2 weeks), paid company holidays, your birthday off, an end-of-year recharge period (office closed December 24 - January 1), and paid parental leave.
• Financial Security: Traditional and Roth 401(k) options with a 3% company match.
• Performance Incentives: An annual bonus program based on tenure, with the bonus amount scaling over time.

Working Hours: The role is full-time, with an expected 40 hours per week. While remote, maintaining consistent availability for collaboration during core business hours is expected.

📝 Enhancement Note: The specified salary range is for Canada. For operations roles, understanding regional compensation benchmarks is crucial. The provided range of $70,000-$95,000 CAD for a 1-3 year experienced designer focused on performance marketing in Canada aligns with industry standards for specialized creative roles with operational responsibilities. The benefits package is extensive and focuses on well-being, which is a strong draw for talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Social Media Advertising Consultancy (new venture within Directive family). The parent company, Directive, operates in the B2B digital marketing space. Company Size: Abe is a new venture, but its parent company, Directive, is a growing agency. The description implies an agile, innovative environment focused on pushing boundaries in social media marketing. Founded: The parent company, Directive, was founded to provide specialized digital marketing services. This new venture is an expansion, suggesting a stable foundation with an appetite for innovation.

Team Structure:

• The role operates within a newly formed, specialized social media advertising consultancy.
• You will work closely with cross-functional teams, including media strategists, content creators, project managers, and client teams.
• Collaboration is key, indicating a team-oriented structure where individual contributions directly support broader campaign and client objectives.

Methodology:

• Data-Driven Design: A core methodology is leveraging data insights, A/B testing, and CRO to inform and optimize creative assets for performance.
• Agile Collaboration: The work involves rapid iteration, experimentation, and close coordination with various internal and client-facing teams.
• Performance Focus: The primary goal is to drive measurable business outcomes (KPIs) for B2B clients through innovative social media advertising strategies.

Company Website: https://www.abetheagency.com/

📝 Enhancement Note: The context of a "bold new expansion" within an established agency like Directive suggests a culture that values entrepreneurship, innovation, and a results-oriented approach. For operations professionals, this means an environment where experimentation is encouraged, and data directly influences strategy and execution.

📈 Career & Growth Analysis

Operations Career Level: This role can be considered an entry to mid-level position within a specialized creative operations function. It offers significant exposure to performance marketing analytics and CRO, which are transferable skills in the operations domain. Reporting Structure: While not explicitly stated, the role implies reporting to a creative lead or a marketing operations manager within the new consultancy, with close collaboration with media and content teams. Operations Impact: The designer's work directly impacts client campaign performance, lead generation, conversion rates, and ultimately, client ROI. This demonstrates a clear link between creative operations and business success, a crucial aspect for operations professionals.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, CRO, and social media advertising strategies.
• Skill Expansion: Develop advanced skills in motion graphics, video editing, and data analysis for creative optimization.
• Leadership Potential: As the consultancy grows, opportunities may arise for leading creative projects, mentoring junior designers, or contributing to the development of new operational processes for creative asset management and testing.
• Cross-Functional Development: Gain experience collaborating with diverse teams, understanding broader marketing and GTM strategies.
• Industry Exposure: Work with exciting enterprise B2B brands, building a strong portfolio and network.

📝 Enhancement Note: The role offers a unique pathway for a designer to move into a more operationally focused function by integrating data, testing, and performance metrics into their creative workflow. This blend of creative skill and operational understanding is highly valuable in GTM operations.

🌐 Work Environment

Office Type: Remote-first with the option to work from state-of-the-art offices in Irvine, California (for US-based employees). For global roles like this one in Canada, it's 100% virtual. Office Location(s): Primarily remote within Canada. The parent company has offices in Irvine, California. Workspace Context:

• Virtual Collaboration: Primarily utilizes virtual meetings (Zoom) and instant messaging (Slack) for communication and collaboration.
• Technology: Requires a laptop computer (PC or Mac provided), access to computer software platforms, and other necessary office productivity tools.
• Home Office Requirements: Must have reliable internet access and maintain a professional background for virtual interactions. The role requires the ability to remain stationary for extended periods.

Work Schedule: Full-time, 40 hours per week. The remote nature offers flexibility, but adherence to core business hours for team collaboration and client interaction is expected.

📝 Enhancement Note: The remote-first model necessitates strong self-management, communication skills, and proficiency with digital collaboration tools, all critical for operations roles that often involve distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative/operational fit.
• Skills Assessment/Technical Interview: Likely includes a discussion of your design process, experience with A/B testing and CRO tools, and potentially a practical design challenge.
• Portfolio Presentation: A dedicated session to walk through your portfolio, highlighting specific projects that demonstrate your skills in performance-driven creative, motion graphics, and data-informed optimization. Be prepared to discuss the strategy, execution, and results of your work.
• Cross-Functional Team Interviews: Meetings with potential collaborators (e.g., media strategists, project managers) to assess communication, collaboration style, and cultural fit.
• Final Interview: May involve senior leadership to discuss overall fit, career aspirations, and alignment with company values.

Portfolio Review Tips:

• Highlight Operations Impact: Showcase projects where your design directly influenced key performance metrics (e.g., click-through rates, conversion rates, engagement). Quantify results whenever possible.
• Demonstrate Process: Clearly articulate your design process, emphasizing how you use data, A/B testing, and user insights to drive creative decisions and iterations.
• Showcase Versatility: Include examples of static graphics, motion graphics, and basic video editing, demonstrating proficiency across different formats and platforms.
• Tailor to B2B & Social: Emphasize any experience with B2B clients and social media advertising, particularly on platforms like LinkedIn.
• Prepare for Questions: Anticipate questions about your approach to A/B testing, how you interpret analytics, and how you handle creative feedback.

Challenge Preparation:

• Be ready for a design challenge that might involve creating ad concepts for a specific B2B product or service, or optimizing existing creative based on provided data.
• Practice articulating your design rationale concisely and persuasively, focusing on the "why" behind your creative choices and their expected impact.
• Prepare to discuss your familiarity with CRO tools and how you would approach testing and iterating on creative assets.

📝 Enhancement Note: The emphasis on A/B testing, CRO, and data-driven results means the interview process will likely scrutinize your operational thinking as much as your creative talent. Be prepared to speak the language of performance marketing and operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Figma, Photoshop, Illustrator, InDesign (essential for static design).
• Motion Graphics & Video Editing: Adobe Premiere Pro, After Effects (or similar tools) for video cutdowns, motion graphics, and asset editing.

Analytics & Reporting:

• CRO Tools: Optimizely, Unbounce, Crazyegg (or similar platforms for A/B testing and user behavior analysis).
• Analytics Platforms: Familiarity with interpreting data from platforms like Google Analytics, LinkedIn Ads Manager, Meta Ads Manager, etc., to inform design decisions.
• Heatmapping Tools: Experience with tools like Crazyegg for understanding user interaction on landing pages.

CRM & Automation:

• While not directly a CRM role, understanding how creative assets are deployed within marketing automation platforms or ad platforms is beneficial.
• Collaboration Tools: Zoom, Slack for communication and project management.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is standard for designers. However, the explicit mention of CRO tools and the need to interpret performance marketing metrics elevates this role into a specialized area of marketing operations, requiring a blend of creative technical skills and analytical tooling expertise.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving client success through data-backed creative strategies.
• Innovative & Bold: Encouragement to push boundaries, experiment with new approaches, and be ambitious in social media advertising.
• Collaborative: A culture that values teamwork, open communication, and cross-functional support to achieve shared goals.
• Data-Informed: Decisions are guided by analytics, user research, and testing outcomes, ensuring a strategic approach to creative development.
• People First: As a core value of the parent company, this suggests a focus on employee well-being, support, and fostering a positive work environment.

Collaboration Style:

• Cross-Functional Integration: Close partnerships with media, content, and client teams are essential for campaign success.
• Data-Sharing: Open exchange of insights from analytics, testing, and user research to refine creative strategies.
• Feedback Loops: Regular communication and feedback sessions to ensure creative assets meet campaign objectives and stakeholder expectations.
• Agile Workflow: Adaptability and willingness to iterate quickly based on performance data and evolving campaign needs.

📝 Enhancement Note: The "People First" value, combined with extensive well-being benefits, indicates a company culture that prioritizes its employees. For operations roles, this often translates to a supportive environment for professional development and a focus on work-life balance, even within a performance-driven context.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Creative and Performance: Balancing strong aesthetic design with the demands of performance marketing metrics and A/B testing can be challenging.
• Rapid Iteration: Adapting quickly to changing campaign needs, data insights, and platform updates requires agility and efficient workflows.
• Client Expectations: Managing creative delivery for enterprise B2B clients while meeting aggressive performance targets.
• Staying Ahead of Trends: Keeping pace with the constantly evolving landscape of social media advertising and design best practices.

Learning & Development Opportunities:

• CRO & Performance Marketing Specialization: Deepen expertise in conversion rate optimization, A/B testing methodologies, and performance analytics for creative.
• Advanced Motion Graphics & Video: Enhance skills in video editing, animation, and storytelling for social media.
• User Experience (UX) Design Principles: Develop a stronger understanding of UX research and how it informs creative for better user journeys.
• Client Strategy Exposure: Gain insights into broader B2B marketing strategies and how creative operations supports them.
• Industry Certifications: Pursue certifications in digital marketing, CRO, or specific design/analytics tools.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to pivot or deepen their involvement in marketing operations by focusing on the analytical and optimization aspects of creative production. The challenges are directly tied to skill development in high-demand areas of digital marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing ad creative that is optimized for A/B testing and performance metrics." (Focus on your workflow, data sources, and iteration strategies.)
• "How do you balance creative vision with the need to adhere to specific campaign goals and target audience insights?" (Highlight collaboration and data-driven decision-making.)
• "Walk us through a project where your design directly contributed to a significant improvement in a key marketing KPI." (Use a STAR method approach, focusing on the operational impact of your creative.)
• "How would you approach designing a set of social media ads for a B2B SaaS product targeting IT decision-makers on LinkedIn?" (Demonstrate understanding of platform nuances and target audience.)

Company & Culture Questions:

• "What excites you about working for a specialized social media advertising consultancy within a larger agency?" (Show enthusiasm for innovation and specialized focus.)
• "How do you stay updated on the latest trends in social media advertising and design?" (Demonstrate continuous learning.)
• "Describe a time you had to collaborate with a team whose priorities differed from yours. How did you resolve it?" (Assess collaboration and problem-solving skills.)

Portfolio Presentation Strategy:

• Quantify Everything: For each relevant project, clearly state the objective, your role, the strategies you employed (especially A/B tests or data-driven elements), and the quantifiable results achieved.
• Showcase Your Process: Be prepared to explain your design workflow, from initial brief to final asset delivery, emphasizing how you incorporated data and feedback.
• Highlight Operations Skills: Explicitly point out projects where you utilized CRO tools, conducted user research, or iterated based on performance data.
• Tell a Story: Frame your portfolio pieces as case studies that demonstrate your problem-solving abilities and impact.
• Be Ready for Technical Questions: Anticipate questions about specific software usage, A/B testing methodologies, and how you interpret analytics.

📝 Enhancement Note: Given the role's operational focus, interviewers will likely probe your understanding of performance marketing metrics, testing frameworks, and how creative directly influences business outcomes. Your ability to articulate this will be as important as showcasing your design aesthetics.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Ashby.
• Curate Your Portfolio: Select projects that strongly emphasize performance-driven creative, A/B testing, CRO, and motion graphics. Quantify results and clearly articulate your process for each piece. Tailor your presentation to highlight B2B and social media advertising experience.
• Optimize Your Resume: Ensure your resume clearly highlights your experience with graphic design, motion graphics, Adobe Creative Suite, and crucially, any experience with performance marketing metrics, A/B testing, CRO tools, and data analysis. Use keywords from the job description.
• Prepare for a Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating the "why" behind your design choices, the data that informed them, and the measurable impact of your work on campaign objectives.
• Research Abe & Directive: Understand the company's mission, values, and specialized focus on social media advertising. Familiarize yourself with their client work and the parent company's offerings to demonstrate alignment and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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