Motion & Graphic designer

📍 Job Overview

Job Title: Motion & Graphic Designer

Company: Freshly Cosmetics

Location: Reus, Catalonia, Spain

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: December 09, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days optional remote)

🚀 Role Summary

• This role is crucial for translating brand vision into compelling visual assets across multiple digital touchpoints, ensuring a cohesive and impactful brand experience.

• Focuses on the creation and adaptation of graphic and audiovisual content, demanding a blend of artistic creativity and technical execution for digital advertising, e-commerce, social media, and email marketing campaigns.

• Involves rigorous supervision of asset implementation to guarantee brand consistency and adherence to guidelines at every customer interaction point.

• Requires active research into emerging design tools, technologies, and industry trends to continuously elevate the quality and efficiency of visual production.

• Plays a key role in organizing and maintaining digital asset libraries, streamlining access and usage for the broader creative and marketing teams.

📝 Enhancement Note: The job description strongly implies a role within a marketing operations or creative operations function, focusing on the execution and management of visual content to support Go-To-Market strategies. The emphasis on "adapting," "preparing," "supervising implementation," and "organizing drive" highlights operational aspects of creative production, rather than pure conceptual design.

📈 Primary Responsibilities

• Adapt and prepare graphic and audiovisual assets in strict alignment with established branding guidelines for diverse digital platforms, including digital ads, newsletters, e-commerce sites, and social media channels.

• Generate engaging content tailored to the specific requirements of various marketing channels and evolving brand challenges, ensuring maximum impact and resonance with target audiences.

• Supervise and verify the correct implementation of all visual assets across all customer touchpoints, ensuring brand integrity and a seamless user experience.

• Proactively research and propose new tools, technologies, and processes that can enhance the efficiency, quality, and innovation of visual content production.

• Stay abreast of the latest design trends and branding strategies within the cosmetics industry, adapting content to reflect the unique personality of the Freshly Cosmetics brand and meet evolving customer needs.

• Meticulously organize and maintain the digital asset management system (e.g., 'drive'), ensuring efficient access, retrieval, and utilization of creative assets by all relevant team members.

• Provide clear visibility into content planning schedules and production timelines, facilitating effective project management and cross-functional alignment.

📝 Enhancement Note: The responsibilities clearly indicate a need for process-oriented thinking, emphasizing workflow management, asset governance, and efficiency improvements within the creative production cycle. This aligns with core Revenue Operations and Marketing Operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is essential, likely acquired through formal education (e.g., Bachelor's degree in Graphic Design, Visual Arts, or a related field) or equivalent professional experience.

Experience: Minimum of 2-5 years of professional experience in graphic design and motion graphics, with a proven track record of creating impactful visual content for digital platforms.

Required Skills:

• Solid foundation in graphic design principles and practices.

• Proficiency in Adobe Photoshop for advanced image editing and graphic creation.

• Expertise in Adobe After Effects for motion graphics and animation.

• Demonstrated ability to conceptualize, design, and edit audiovisual material suitable for social media, digital ads, and other online channels.

• Strong understanding of visual branding principles and their application across diverse digital touchpoints.

• Experience in content creation for various digital marketing channels (digital ads, newsletters, e-commerce, social media).

• Excellent organizational skills with the ability to manage digital assets and maintain clear documentation.

• Ability to work effectively both autonomously and as part of a collaborative team.

Preferred Skills:

• Knowledge of AI tools applied to design and their practical applications.

• Experience working with Figma for collaborative design and prototyping.

• Familiarity with digital asset management (DAM) systems or robust file organization strategies.

• Understanding of e-commerce and social media best practices for visual content.

• Experience in the cosmetics or beauty industry.

📝 Enhancement Note: The emphasis on AI tools and Figma suggests a forward-thinking approach to design operations, requiring candidates to be adaptable and willing to integrate new technologies into their workflow, a common trait in dynamic operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong range of graphic design and motion graphics projects, demonstrating technical proficiency and creative problem-solving.

• Specific examples of adapted and prepared graphic and audiovisual pieces for various digital platforms (digital ads, newsletters, e-commerce, social media).

• Case studies illustrating the conceptualization, design, and editing process for audiovisual material, highlighting the adaptation to social media narratives and platform-specific needs.

• Demonstrations of visual branding implementation across multiple touchpoints, showcasing consistency and adherence to brand guidelines.

Process Documentation:

• Evidence of ability to organize and maintain digital drives or asset management systems, ensuring efficient access and usage.

• Examples of planning and timeline management for content creation projects, demonstrating an understanding of production workflows.

• Contributions to process improvement initiatives within a creative or marketing team, showcasing an ability to enhance efficiency and quality.

📝 Enhancement Note: For a role with operational components, a portfolio that highlights not just the final output but also the process, workflow, and problem-solving behind it will be highly valued. Demonstrating an understanding of asset lifecycle management and efficiency gains is key.

💵 Compensation & Benefits

Salary Range: Based on the location (Reus, Catalonia, Spain), experience level (2-5 years), and the hybrid work model, a competitive annual salary for a Motion & Graphic Designer would typically range from €24,000 to €32,000. This estimate is informed by general market data for similar roles in Spain, adjusted for regional cost of living and industry benchmarks for creative professionals.

Benefits:

• Indefinite full-time contract.

• Private medical insurance provided free for the team.

• Discounts on private medical insurance for family members.

• Flexible working hours, allowing for autonomy and responsibility in managing one's schedule.

• Access to all necessary facilities, resources, and tools for effective job performance.

Working Hours: Full-time (40 hours per week) with flexibility in scheduling, allowing for a blend of in-office and remote work.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Spain. Actual compensation may vary based on the candidate's specific skills, experience, and negotiation. The benefits package indicates a company that invests in employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics / Beauty / E-commerce. Freshly Cosmetics is positioned in a dynamic and rapidly evolving direct-to-consumer (DTC) market, emphasizing natural ingredients, innovation, and a strong digital presence.

Company Size: The company size is not explicitly stated but the mention of "Freshly Park" as offices and a team implies a growing, established organization likely in the scale-up phase. This suggests a culture that is professional yet agile, with opportunities for impact.

Founded: The founding date is not provided, but the company description suggests a modern, purpose-driven brand that has likely seen significant growth, indicating a culture of innovation and adaptation.

Team Structure:

• The role will likely be part of a broader Marketing or Creative team, collaborating closely with content creators, digital marketers, and brand managers.

• Reporting likely to a Creative Lead, Marketing Manager, or Head of Design, with potential for direct interaction with senior leadership on brand initiatives.

Methodology:

• Data-driven content adaptation: Utilizing performance metrics from digital ads, social media, and e-commerce to inform design choices and optimize visual impact.

• Process-driven production: Implementing structured workflows for content creation, asset management, and review to ensure efficiency and quality.

• Collaborative ideation: Engaging in brainstorming sessions and feedback loops to foster creativity and ensure alignment with brand strategy.

Company Website: https://www.freshlycosmetics.com/es/unete-freshly-team

📝 Enhancement Note: The company's emphasis on "Be Accountable, Be Bold, Be Humble, Be Excellent" provides a clear framework for the expected work ethic and cultural fit. Operations professionals will find value in companies that champion efficiency, accountability, and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level role, requiring 2-5 years of dedicated experience. It sits at a crucial point where individuals can leverage existing skills while developing strategic operational thinking within a creative context.

Reporting Structure: The designer will report to a managerial or lead position within the creative or marketing department. This structure offers mentorship and guidance while allowing for significant autonomy in daily tasks.

Operations Impact: The role directly influences brand perception and customer engagement through visual storytelling. By ensuring high-quality, on-brand content across all digital channels, this position contributes significantly to marketing campaign effectiveness, conversion rates, and overall brand loyalty, thereby impacting revenue.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in motion graphics, explore new design software and AI tools, and gain experience in specialized areas like UI/UX or advanced video editing.

• Operational Process Development: Potential to contribute to refining and optimizing the creative production workflow, asset management systems, and brand governance processes.

• Cross-functional Exposure: Exposure to various marketing functions (digital ads, e-commerce, social media) provides a holistic understanding of Go-To-Market operations.

• Leadership Potential: With demonstrated success and operational acumen, future growth could lead to a Senior Designer role, Creative Lead, or even a position focused on Design Operations or MarTech integration.

📝 Enhancement Note: The growth opportunities highlight a pathway for a designer to evolve into a more operations-focused role, particularly in areas like MarTech, creative operations, or digital asset management, which are critical components of GTM strategy.

🌐 Work Environment

Office Type: The role is based in "Freshly Park," the company's offices in Reus, described as equipped for optimal work, suggesting a modern and functional creative workspace.

Office Location(s): Reus, Catalonia, Spain (Carrer de Nicaragua, 34, 43204). This location is specified as the primary work environment.

Workspace Context:

• Collaborative Environment: The hybrid model (3 days in office) encourages in-person interaction, fostering a collaborative atmosphere conducive to creative brainstorming and team cohesion.

• Operations Tools and Technology: Access to necessary facilities, resources, and tools is guaranteed, implying a well-equipped environment with industry-standard software and hardware.

• Team Interaction: Opportunities for regular interaction with design colleagues, marketing teams, and other cross-functional collaborators, facilitating knowledge sharing and integrated project execution.

Work Schedule: Full-time (40 hours/week) with significant flexibility in working hours. This autonomy allows operations professionals to manage their time effectively, aligning work output with personal productivity peaks and project deadlines.

📝 Enhancement Note: The hybrid model with designated office days balances the benefits of in-person collaboration and team building with the flexibility that many operations professionals value for focused work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess foundational skills, relevant experience, and alignment with the company's creative and operational needs.

• Technical Assessment/Creative Challenge: Candidates may be asked to complete a design task or a case study focused on adapting content for a specific platform or solving a visual branding problem, assessing practical skills and problem-solving abilities.

• Interview with Hiring Manager/Team: A discussion to delve deeper into your experience, design philosophy, understanding of branding, and ability to work within defined processes and timelines. This stage will likely assess your fit with Freshly's values (Accountable, Bold, Humble, Excellent).

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, impact on business goals, and long-term cultural fit.

Portfolio Review Tips:

• Curate your portfolio to prominently feature motion graphics and graphic design projects relevant to digital marketing, e-commerce, and social media.

• Include at least one case study that demonstrates your process for adapting brand guidelines to different platforms or addressing specific content needs.

• Clearly articulate your role, the challenges you faced, the solutions you implemented, and the outcomes achieved (e.g., increased engagement, improved brand consistency).

• Showcase your proficiency with Photoshop, After Effects, and ideally Figma, providing examples of your work within these tools.

• If you have experience with AI design tools, highlight specific projects where they were utilized effectively.

Challenge Preparation:

• Familiarize yourself with Freshly Cosmetics' current branding, visual style, and recent marketing campaigns.

• Be prepared to discuss how you would translate their brand identity into effective visual content for specific channels like Instagram Stories or email newsletters.

• Practice articulating your creative process and decision-making rationale, emphasizing efficiency and adherence to brand standards.

• Consider how you would approach organizing and managing digital assets for a growing brand.

📝 Enhancement Note: A portfolio that demonstrates not only creative talent but also an understanding of brand consistency, process efficiency, and the operational aspects of content delivery will significantly strengthen an applicant's profile for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for graphic design, image manipulation, and asset preparation.

• Adobe After Effects: Core tool for motion graphics, animation, and video editing.

• Figma: Valued for collaborative design, prototyping, and UI/UX work, especially in a team environment.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for this design role, but understanding how design assets integrate into marketing automation platforms (e.g., email marketing software) or CRM-driven campaigns is advantageous.

📝 Enhancement Note: Proficiency in Photoshop and After Effects is a baseline requirement. Experience with Figma and an awareness of AI design tools indicate a modern, collaborative, and efficient creative workflow, aligning with operational best practices.

👥 Team Culture & Values

Operations Values:

• Be Accountable: Taking ownership of projects, timelines, and the quality of visual assets delivered.

• Be Bold: Willingness to propose innovative design solutions and explore new creative avenues within brand guidelines.

• Be Humble: Openness to feedback, collaboration, and continuous learning from colleagues and industry trends.

• Be Excellent: Striving for the highest quality in all visual outputs, ensuring meticulous attention to detail and brand consistency.

Collaboration Style:

• Cross-functional integration: Working closely with marketing, e-commerce, and social media teams to ensure visual content aligns with campaign objectives and brand messaging.

• Feedback exchange: Participating actively in design reviews, providing constructive criticism, and incorporating feedback to refine creative work.

• Knowledge sharing: Contributing to team best practices, sharing insights on new design tools or techniques, and maintaining organized documentation.

📝 Enhancement Note: The company's core values (Accountable, Bold, Humble, Excellent) directly map onto desirable traits for operations professionals: responsibility, innovation, teamwork, and a commitment to high standards and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining brand consistency across a wide array of digital platforms and campaign types while also incorporating new trends and potentially AI-generated elements.

• Balancing the need for rapid content creation to meet marketing demands with the requirement for meticulous quality and brand adherence.

• Integrating new design tools and AI technologies effectively into existing workflows without compromising efficiency or output quality.

Learning & Development Opportunities:

• Advanced training in motion graphics, 3D design, or specialized animation software.

• Workshops and courses on emerging design trends, AI in creative fields, and UX/UI principles.

• Opportunities to contribute to the development and refinement of the company's visual branding guidelines and asset management processes.

• Mentorship from senior creative leaders and exposure to strategic marketing initiatives.

📝 Enhancement Note: The challenges presented are typical for creative roles within fast-paced marketing environments and offer ample opportunities for skill development and operational process enhancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach adapting a core brand message into a short animated video for Instagram Stories, considering Freshly Cosmetics' brand personality?" (Assesses creative strategy, platform understanding, and brand alignment).

• "Describe your process for organizing and managing a large library of digital assets to ensure easy retrieval and consistent usage by multiple teams." (Assesses operational and organizational skills).

Company & Culture Questions:

• "Based on our brand values (Accountable, Bold, Humble, Excellent), how do you see yourself contributing to our team culture and operational success?" (Assesses cultural fit and understanding of company ethos).

• "How do you stay updated on design trends in the cosmetics industry, and how would you proactively propose incorporating them into our visual strategy?" (Assesses proactivity, industry awareness, and innovation).

Portfolio Presentation Strategy:

• Structure your presentation logically, perhaps by project type or by showcasing your core skills (e.g., graphic design, motion graphics, AI integration).

• For each project, clearly state the objective, your role, the tools used, your creative process, and the impact or outcome.

• Be prepared to discuss the operational aspects of your work: how you managed timelines, organized files, or contributed to process improvements.

• Highlight projects that demonstrate your ability to adapt visuals for different digital channels and maintain brand consistency.

• If showcasing AI-generated elements, explain your rationale and how you refined them to meet brand standards.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also an understanding of brand operations, process efficiency, and collaborative problem-solving, aligning with the operational demands of the role.

📌 Application Steps

To apply for this Motion & Graphic Designer position:

• Submit your application through the provided link on the Freshly Cosmetics team website.

• Customize your resume: Highlight keywords from the job description such as "Motion Design," "Graphic Design," "Photoshop," "After Effects," "Content Creation," "Digital Marketing," "Branding," and "Process Improvement." Quantify achievements where possible (e.g., "Increased social media engagement by X% through dynamic motion graphics").

• Prepare your portfolio: Ensure it prominently features your best work in motion graphics and graphic design for digital platforms. Include specific examples that demonstrate your ability to adapt designs for different channels and maintain brand consistency. Consider adding a brief case study on organizational or process improvements if applicable.

• Research Freshly Cosmetics: Understand their brand values, target audience, current campaigns, and visual aesthetic. This will help you tailor your application and prepare for interview questions.

• Practice your portfolio presentation: Be ready to walk through your selected projects, explaining your creative process, the tools you used, and how your work aligns with business objectives and brand guidelines.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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