Mopar eCommerce Lead Product Designer & Experience Architect, Vehicle Customizer

📍 Job Overview

Job Title: Mopar eCommerce Lead Product Designer & Experience Architect, Vehicle Customizer

Company: Stellantis

Location: Auburn Hills, Michigan, United States

Job Type: Full-time

Category: Digital Product Design & Experience Architecture

Date Posted: March 20, 2026

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead the design and architectural vision for the next-generation Mopar Vehicle Customizer, a critical customer-facing digital product.

• Drive the end-to-end customer experience, from initial discovery and configuration to pricing and checkout, optimizing for revenue targets.

• Architect seamless integration with the Adobe Experience Cloud ecosystem, leveraging AEP, AEM, Adobe Analytics, and Web SDK for personalization and data insights.

• Define and implement best-in-class 3D/360° visualization experiences, ensuring visual accuracy, performance, and user engagement.

📝 Enhancement Note: This role is pivotal for achieving Stellantis's significant eCommerce revenue goals ($175M U.S. eCommerce revenue target by YE 2027), indicating a high level of strategic importance and direct impact on business outcomes. The emphasis on Adobe Experience Cloud suggests a strong need for candidates with deep expertise in enterprise-level digital experience platforms and data integration.

📈 Primary Responsibilities

• Design the complete customer journey for the Mopar Vehicle Customizer, encompassing discovery, configuration, pricing, add-to-cart, and checkout processes.

• Develop high-fidelity UI/UX prototypes, interaction flows, motion/3D interaction models, and ensure designs comply with WCAG 2.2 AA accessibility standards.

• Architect the integration of the customizer tool with Adobe Experience Cloud components, including Adobe Experience Platform (AEP) for customer data, Adobe Experience Manager (AEM) for content, Adobe Analytics for measurement, and Adobe Experience Platform Web SDK for data collection and personalization.

• Define and lead the UX principles for 3D/AR product interactions, including interior/exterior rotation, zoom, lighting, part placement, and contextual overlays.

• Oversee the 3D asset pipeline, including modeling, texture fidelity, optimization, and LOD management, collaborating with internal teams and external vendors.

• Translate customer needs, market insights, and brand direction into intuitive and immersive design solutions that drive engagement and conversion.

• Lead discovery, ideation, and usability testing phases, conducting iterative design cycles to refine the user experience.

• Develop comprehensive design specifications for engineering teams, ensuring feasibility, platform alignment, and adherence to performance standards.

• Ensure robust integration with critical data sources such as Product Information Management (PIM)/Master Data Management (MDM) for fitment rules (ACES/PIES), pricing, inventory, CRM, and checkout flows.

• Collaborate with analytics teams to define Key Performance Indicators (KPIs), establish tracking plans, and design behavioral event schemas using Adobe Analytics and Customer Journey Analytics.

• Utilize Adobe Experience Cloud capabilities for advanced personalization, content targeting, and user-level experience variations to enhance engagement.

• Drive continuous improvement of the customizer's engagement, conversion rates, and overall experience quality through customer insights, funnel data analysis, and A/B testing.

• Foster strong cross-functional collaboration with Brand, Mopar Parts, Dealership, Engineering, ICT, and eCommerce leadership teams.

• Manage design vendors, 3D visualization partners, and Digital Asset Management (DAM)/Content Delivery Network (CDN) contributors effectively.

• Maintain design governance and ensure consistency across all Stellantis brand guidelines.

📝 Enhancement Note: The detailed description of responsibilities highlights a senior-level role requiring not just design expertise but also strong architectural thinking, cross-functional leadership, and a deep understanding of enterprise digital platforms like Adobe Experience Cloud. The emphasis on 3D visualization and integration with complex automotive systems (fitment logic, PIM/MDM) is critical.

🎓 Skills & Qualifications

Education: Bachelors Degree in Design, Creative Arts, or a related field.

Experience: 10+ years of experience in digital product design, UX architecture, or interaction design with a focus on customer-facing web applications.

Required Skills:

• Proven expertise in designing and architecting interactive 3D/AR or 360° visualization experiences for web applications.

• Strong, hands-on familiarity with the Adobe Experience Cloud suite, including:

  • Adobe Experience Platform (AEP) for unified customer data and real-time profiles.
  • Adobe Analytics for cross-channel measurement and funnel analysis.
  • Adobe Experience Manager (AEM) for content delivery and component management.
  • Adobe Experience Platform Tags (formerly Launch) for data collection and personalization orchestration.

• Mastery of UI/UX design and prototyping tools such as Figma, Adobe XD, or similar.

• Proficiency in developing and maintaining design systems for scalable and consistent user interfaces.

• Demonstrated experience collaborating closely with engineering teams to ensure accurate implementation of high-performance, mobile-first user interfaces.

• Excellent communication, storytelling, and visual design clarity skills.

• Proven ability to influence cross-functional teams and stakeholders.

Preferred Skills:

• Knowledge of automotive fitment logic (ACES/PIES), accessory/service parts, or complex configurator systems.

• Experience with Product Information Management (PIM) or Master Data Management (MDM) systems.

• Familiarity with CRM integrations and checkout flow optimization.

• Experience in conducting A/B testing and leveraging data to drive design decisions.

• Understanding of 3D asset pipelines, including modeling, texture optimization, and Level of Detail (LOD) management.

📝 Enhancement Note: The requirement for 10+ years of experience combined with specific Adobe Experience Cloud expertise and 3D visualization skills positions this role as a senior individual contributor or lead. The preference for automotive-specific knowledge (ACES/PIES) is a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end design process for complex customer-facing web applications, showcasing problem identification, ideation, user research, wireframing, prototyping, and final UI design.

• Include detailed case studies of projects involving interactive 3D/AR or 360° visualization, highlighting design challenges, solutions, and user impact.

• Showcase experience with enterprise digital platforms and integration strategies, ideally with examples related to Adobe Experience Cloud or similar suites.

Process Documentation:

• Illustrate a structured approach to user experience design, from discovery and research through to iterative testing and final implementation.

• Provide documentation or examples of how design systems and accessibility standards (WCAG 2.2 AA) were integrated into the design and development process.

• Show examples of collaboration with engineering teams, including the creation of detailed design specifications and interaction models.

• Detail methods used for measuring the success of designs, including KPI definition, tracking implementation, and the use of A/B testing for optimization.

📝 Enhancement Note: For a role of this seniority and technical complexity, a portfolio is crucial. It should not only display visual design skills but also a deep understanding of the design process, system integration, and data-driven optimization, particularly within an enterprise Adobe Experience Cloud environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Lead Product Designer/Experience Architect roles with 10+ years of experience in a major automotive hub like Detroit/Auburn Hills, and considering the specialized skills in Adobe Experience Cloud and 3D visualization, the estimated annual salary range is $140,000 - $190,000. This range can vary based on the candidate's specific experience, qualifications, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401k).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Employee vehicle purchase programs and discounts.

• Professional development opportunities, including training, conferences, and access to Adobe Experience Cloud learning resources.

• Potential for performance-based bonuses tied to eCommerce revenue targets.

Working Hours: Standard full-time work schedule, approximately 40 hours per week. While on-site, there may be flexibility for occasional remote work or adjusted hours depending on project needs and team collaboration.

📝 Enhancement Note: The salary estimation is based on industry data for Senior/Lead Digital Product Designers in the automotive sector located in the Detroit metropolitan area, factoring in the specialized technical requirements (Adobe Experience Cloud, 3D visualization) and the significant revenue impact of this role. Stellantis, as a large automotive manufacturer, typically offers robust benefits packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing & Mobility Services. Stellantis operates within a highly competitive global automotive market, with a significant focus on digital transformation and enhancing customer experiences through technology. The Mopar division specifically focuses on aftermarket parts, services, and accessories, with a growing emphasis on eCommerce.

Company Size: Stellantis is a global automotive group, employing over 270,000 people worldwide. This large size implies access to extensive resources, established processes, and opportunities for cross-functional collaboration across numerous departments and brands.

Founded: Stellantis was formed in January 2021 through the merger of Fiat Chrysler Automobiles (FCA) and PSA Group. Its heritage brands, including Chrysler, Mopar, Dodge, Jeep, and Ram, have long histories in the automotive industry.

Team Structure:

• The role likely sits within the Mopar eCommerce or Digital Product organization, reporting to a Director or VP of Digital Product.

• The team will include product managers, other designers, front-end engineers, back-end engineers, data analysts, and potentially QA specialists.

Methodology:

• The team likely employs agile development methodologies for product creation and iteration.

• A strong emphasis is placed on data-driven decision-making, leveraging Adobe Analytics and AEP to understand customer behavior, optimize journeys, and personalize experiences.

• Design thinking principles will be central to the product development process, ensuring customer needs are at the forefront.

Company Website: https://www.stellantis.com/

📝 Enhancement Note: Working within a large, established automotive company like Stellantis means navigating a complex organizational structure while contributing to significant digital initiatives. The company's recent formation through a merger suggests a dynamic environment focused on integration and future growth.

📈 Career & Growth Analysis

Operations Career Level: Lead Product Designer & Experience Architect. This is a senior individual contributor role with significant leadership responsibilities in design strategy, user experience, and technical architecture for a key digital product. It is a critical role in the Go-To-Market (GTM) technology stack, directly influencing revenue generation.

Reporting Structure: The role reports to a senior leader within the Mopar eCommerce or Digital Product division. This leader will likely oversee multiple product lines or digital initiatives, providing strategic direction and mentorship. The designer will also collaborate extensively with product managers and engineering leads.

Operations Impact: This role has a direct and measurable impact on Mopar's revenue targets by optimizing the customer journey on store.Mopar.com. Success in this position will lead to increased conversion rates, higher average order values through effective accessory and parts configuration, and improved overall customer satisfaction, all contributing significantly to the $175M U.S. eCommerce revenue goal.

Growth Opportunities:

• Specialization: Deepen expertise in automotive eCommerce, 3D visualization, and Adobe Experience Cloud capabilities, potentially becoming a subject matter expert for other brands or initiatives within Stellantis.

• Leadership: Transition into a Product Management lead role, managing a team of designers or a portfolio of digital products, or move into a broader digital strategy or innovation role.

• Cross-Brand Exposure: Opportunities to apply learnings and skills to other Stellantis brands or digital platforms, broadening experience across the automotive spectrum.

• Continuous Learning: Access to training and certifications, particularly within the Adobe Experience Cloud ecosystem, to stay at the forefront of digital marketing and experience technology.

📝 Enhancement Note: This role offers a clear path for career advancement within a large, global organization, moving from a specialized design leadership role to broader product ownership or strategic initiatives. The direct link to revenue targets provides visibility and impact.

🌐 Work Environment

Office Type: The role is based in Auburn Hills, Michigan, at Stellantis's North American headquarters. This is a large corporate campus environment designed to foster collaboration among various departments, including engineering, design, marketing, and product development.

Office Location(s): 1000 Chrysler Drive, Auburn Hills, Michigan, 48326, United States. This location serves as a central hub for Stellantis's North American operations.

Workspace Context:

• The workspace will likely be a modern office setting within the corporate headquarters, designed to support collaborative work. This includes open-plan areas, meeting rooms equipped with AV technology, and potentially dedicated design studios.

• Access to cutting-edge technology and software, including high-performance workstations, design software, and the full suite of Adobe Experience Cloud tools, will be provided.

• Opportunities for regular interaction with cross-functional teams, including product managers, engineers, brand specialists, and senior leadership, are integral to the role.

Work Schedule: The position is full-time, with a standard 40-hour work week. While the role is on-site, Stellantis, like many large corporations, may offer some flexibility regarding work hours or hybrid arrangements based on team needs and project demands, though the core expectation is consistent on-site presence for collaboration and development.

📝 Enhancement Note: The on-site requirement in a major corporate headquarters signifies a structured, collaborative, and resource-rich work environment typical of large automotive enterprises.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, focusing on experience with digital product design, UX architecture, 3D visualization, and the Adobe Experience Cloud.

• Portfolio Review (Round 1): Candidates will be asked to present their portfolio, highlighting relevant projects, especially those involving complex web applications, configurators, or 3D/AR experiences. Emphasis will be placed on their design process, problem-solving approach, and impact.

• Technical/Design Deep Dive (Round 2): A session with design leads and/or product managers to discuss specific design challenges, architectural decisions, and how they've leveraged tools like Figma and Adobe Experience Cloud. This may include a small design exercise or case study discussion.

• Cross-Functional Interview (Round 3): Interviews with stakeholders from engineering, marketing, or product management to assess collaboration skills, communication, and understanding of business objectives.

• Final Interview (Round 4): A meeting with senior leadership (e.g., Director/VP) to discuss strategic alignment, leadership potential, and final fit for the role and company culture.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your role, the design solution, and the measurable outcomes (e.g., increased conversion, revenue growth, improved user satisfaction). Quantify results whenever possible.

• Showcase Process: Detail your design thinking process, including research, ideation, prototyping, testing, and iteration. Explain why you made specific design choices.

• Highlight Technical Breadth: Emphasize your experience with 3D/AR visualization, interactive elements, and integration with enterprise platforms like Adobe Experience Cloud. If possible, show how you've considered technical constraints and performance.

• Accessibility & Design Systems: Include examples demonstrating your commitment to accessibility (WCAG) and experience with building or adhering to design systems.

• Storytelling: Present your projects as compelling narratives that demonstrate your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Be prepared to discuss your approach to designing complex interactive systems, such as a vehicle customizer.

• Anticipate questions about how you would leverage Adobe Experience Cloud (AEP, Analytics, AEM) to personalize the customizer experience and measure its success.

• Think about how you would balance brand consistency with user needs and technical feasibility.

• Prepare to discuss your experience with 3D asset pipelines and user interaction with 3D models.

📝 Enhancement Note: The multi-stage interview process and heavy emphasis on portfolio review indicate a rigorous selection process for this senior design role. Candidates should prepare to demonstrate both technical proficiency and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (primary expectation), Adobe XD, Sketch.

• Design Systems: Experience creating, maintaining, or adhering to robust design systems.

• 3D/Visualization Tools: Familiarity with tools and workflows for 3D asset creation, optimization, and integration (e.g., Unity, Unreal Engine, Three.js, or specific 3D modeling software).

• Collaboration Tools: Jira, Confluence, Slack, Microsoft Teams.

Analytics & Reporting:

• Adobe Analytics: Deep understanding of defining tracking plans, analyzing user behavior, and reporting on KPIs within an enterprise context.

• Adobe Experience Platform (AEP): Familiarity with leveraging real-time customer profiles, segmentation, and data ingestion for personalization.

• Customer Journey Analytics: Experience in mapping and analyzing multi-channel customer journeys.

CRM & Automation:

• Adobe Experience Manager (AEM): Experience using AEM for content management, component creation, and delivery.

• Adobe Experience Platform Web SDK (AEP Web SDK): Understanding of its role in unified data collection and personalization orchestration.

• PIM/MDM Systems: Familiarity with how product data, fitment rules (ACES/PIES), and inventory information are managed and integrated.

• CRM Systems (e.g., Salesforce): Understanding of how customer data integrates with digital experiences.

📝 Enhancement Note: The explicit mention of the Adobe Experience Cloud suite, particularly AEP, AEM, and Adobe Analytics, is a critical technical requirement. Proficiency in Figma and experience with 3D asset pipelines are also key.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the customer, driving design decisions based on user needs and feedback.

• Data-Driven Innovation: Utilizing data from Adobe Analytics and AEP to inform strategy, measure impact, and continuously optimize digital experiences.

• Collaboration & Influence: Working effectively across diverse teams (engineering, marketing, brand, product) to achieve shared goals and drive consensus.

• Excellence & Quality: Striving for high-quality design, flawless execution, and best-in-class user experiences, particularly in complex areas like 3D visualization.

• Efficiency & Optimization: A focus on streamlining processes, improving conversion rates, and maximizing revenue through thoughtful design and technological integration.

Collaboration Style:

• Cross-Functional Integration: The role requires constant collaboration with product managers, engineers, marketers, and brand stakeholders to ensure alignment and successful product delivery.

• Agile & Iterative: A culture that embraces agile methodologies, allowing for rapid iteration, feedback, and adaptation based on user testing and performance data.

• Open Communication: An environment that encourages open feedback, constructive critique, and knowledge sharing among team members to foster continuous improvement.

📝 Enhancement Note: The values emphasize a blend of customer focus, data-driven strategy, and collaborative execution, typical of modern digital product teams aiming for significant business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Integration: Seamlessly integrating the customizer with diverse backend systems (PIM, CRM, inventory, pricing) and the Adobe Experience Cloud ecosystem presents significant technical and design challenges.

• 3D Performance & Optimization: Ensuring high-fidelity 3D visualizations perform smoothly across various devices and network conditions requires careful asset optimization and architectural planning.

• Balancing Brand Consistency and Personalization: Delivering a unified brand experience across Stellantis brands while also enabling personalized configurations for individual customers requires nuanced design and technical strategy.

• Stakeholder Alignment: Managing expectations and securing buy-in from numerous stakeholders across different departments (e.g., Brand, Parts, Dealership, Engineering) can be demanding.

Learning & Development Opportunities:

• Adobe Experience Cloud Expertise: Deepen mastery of AEP, AEM, and Analytics, potentially leading to Adobe certifications and becoming a go-to expert within Stellantis.

• Advanced 3D/AR Technologies: Explore emerging technologies and best practices in interactive 3D visualization and augmented reality for automotive applications.

• eCommerce Strategy: Gain in-depth knowledge of eCommerce best practices, conversion rate optimization (CRO), and revenue generation strategies within the automotive aftermarket.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially transition into product management or strategic leadership roles.

📝 Enhancement Note: The challenges are directly tied to the advanced technical requirements and strategic importance of the role, offering significant opportunities for professional growth and skill development in cutting-edge digital and automotive technologies.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a vehicle customizer that needs to integrate with complex fitment logic (ACES/PIES) and deliver personalized experiences using Adobe Experience Cloud?"

  • Preparation: Outline your design process, emphasizing how you'd map user flows, define data requirements, leverage AEP for personalization, and ensure accurate product selection. Discuss your experience with PIM/MDM or similar data systems.

• "Describe your experience designing interactive 3D or 360° visualization features. What are the key considerations for performance, fidelity, and user interaction in such experiences?"

  • Preparation: Prepare a case study from your portfolio that showcases this. Discuss asset optimization, rendering techniques, interaction models, and how you ensure a smooth user experience.

• "How would you use Adobe Analytics and AEP to measure the success of the Mopar Vehicle Customizer and drive iterative improvements?"

  • Preparation: Discuss KPI definition for customizers (e.g., configuration completion rate, add-to-cart rate, conversion, average order value), how you'd set up tracking schemas, and how you'd use data insights for A/B testing and personalization strategies.

Company & Culture Questions:

• "What interests you about Mopar and Stellantis, particularly our approach to digital transformation and eCommerce?"

  • Preparation: Research Stellantis's current digital initiatives, Mopar's eCommerce strategy, and their use of Adobe Experience Cloud. Align your interest with their stated goals.

• "How do you approach collaborating with engineering and product management teams on complex digital products?"

  • Preparation: Provide specific examples of successful cross-functional collaboration, highlighting your communication style, problem-solving approach, and ability to influence.

• "How do you ensure your designs meet accessibility standards (WCAG 2.2 AA) while also delivering a rich, interactive experience?"

  • Preparation: Discuss your understanding of WCAG guidelines and how you integrate them into your design process, including testing and documentation.

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Highlight Key Projects: Focus on 2-3 projects that best showcase your experience with complex web applications, 3D visualization, and enterprise platforms like Adobe Experience Cloud.

• Quantify Impact: Use data and metrics to demonstrate the business value and user impact of your designs.

• Explain Your Decisions: Be ready to articulate why you made certain design choices, referencing user research, business goals, or technical constraints.

• Showcase Technical Understanding: Be prepared to discuss how your designs integrate with backend systems and leverage platforms like Adobe Experience Cloud.

📝 Enhancement Note: Interview preparation should focus on demonstrating expertise in the core requirements: digital product design, 3D visualization, Adobe Experience Cloud, and automotive industry context, all while showcasing strong strategic thinking and collaboration skills.

📌 Application Steps

To apply for this Lead Product Designer & Experience Architect position:

• Submit your application through the Stellantis careers portal.

• Customize Your Resume: Tailor your resume to highlight your experience with customer-facing web applications, digital product design, UX architecture, 3D/AR visualization, and specifically your proficiency with the Adobe Experience Cloud suite (AEP, AEM, Adobe Analytics). Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date and prominently features projects demonstrating your skills in designing complex interactive experiences, 3D visualization, and your understanding of enterprise platforms. Be ready to articulate your process and impact for each project.

• Research Stellantis & Mopar: Familiarize yourself with Stellantis's recent digital strategies, Mopar's eCommerce goals, and their commitment to customer experience. Understand how the Vehicle Customizer fits into their broader business objectives.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear storytelling, articulating your design process, and quantifying the impact of your work, especially in relation to revenue generation and user engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.