Mobile Game Visual Designer (Contractor)

📍 Job Overview

Job Title: Mobile Game Visual Designer (Contractor)
Company: Appier
Location: Taipei, Taiwan
Job Type: CONTRACTOR
Category: Creative Design / Game Development Operations
Date Posted: 2025-08-07T05:52:01
Experience Level: Mid-Level (2-5 years)
Remote Status: Remote OK

🚀 Role Summary

• This role focuses on the visual design and creation of assets for mobile game advertising, specifically playable ads and interactive experiences, leveraging advanced AI tools for efficiency.
• The position involves designing and animating 2D and 3D game assets and UI elements, requiring a strong understanding of mobile game aesthetics and user interface principles.
• A key aspect is the utilization of generative AI tools to accelerate asset production workflows while maintaining high visual quality and consistency across campaigns.
• Collaboration with cross-functional teams, including creative producers, developers, and product managers, is essential to align visual output with gameplay and technical requirements.
• This is a contract position, offering flexibility in schedule and compensation based on hourly engagement, with an emphasis on meeting creative project deadlines.

📝 Enhancement Note: While the title suggests a "Visual Designer" role, the responsibilities and tools mentioned (game asset creation, animation, playable ads) place this firmly within the realm of Game Development Operations, with a strong creative component. The emphasis on AI tools also indicates a forward-thinking approach to creative production workflows.

📈 Primary Responsibilities

• Design and prepare 2D and 3D game assets and UI elements specifically for integration into playable ads and interactive mobile game creatives.
• Develop and implement lightweight animations for characters, game objects, and UI elements using industry-standard tools like Spine or After Effects to enhance user engagement.
• Actively utilize and experiment with generative AI tools (e.g., image-to-asset generators, AI-assisted animation tools) to streamline the asset creation process, aiming to significantly improve efficiency and scalability.
• Collaborate closely with creative producers, game developers, and product managers to ensure that all visual assets and animations are aligned with the specific gameplay mechanics, technical constraints, and overall campaign objectives.
• Maintain strict adherence to visual quality standards and stylistic consistency across a diverse range of advertising campaigns, creative iterations, and device formats.
• Perform thorough visual quality assurance (QA) checks on all developed creatives to guarantee they meet Appier's high-quality standards and perform optimally across various mobile devices and screen resolutions.
• Conduct ongoing research into emerging visual trends within the mobile gaming industry and generative design techniques to identify new creative opportunities and inspire innovative visual directions for ad campaigns.

📝 Enhancement Note: The responsibilities highlight a blend of traditional game asset creation and modern AI-driven design, focusing on the specific needs of mobile advertising creatives. The emphasis on QA and trend research underscores the performance-driven nature of this role within the advertising technology space.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Game Art, Animation, or a related creative field is highly beneficial. Demonstrated practical experience and a strong portfolio will be prioritized over formal education.
Experience: Prior professional experience in game asset creation, character animation, UI design for mobile games, or visual design specifically for mobile advertising creatives is strongly preferred. Experience with creating assets for playable ads or interactive ad formats is a significant advantage.

Required Skills:

• Proficiency in industry-standard design software such as Adobe Photoshop and Adobe Illustrator for asset creation and manipulation.
• Familiarity and practical experience with animation tools like Adobe After Effects or Spine for creating dynamic visual elements and character animations.
• Experience with 2D and/or 3D asset production pipelines, utilizing tools such as Blender, Maya, or similar 3D modeling and rendering software.
• Strong understanding of visual design principles, including composition, color theory, typography, and layout, applied within the context of mobile user interfaces and advertising.
• Ability to effectively collaborate with cross-functional teams, communicate design ideas clearly, and incorporate feedback constructively.
• Proficiency in English or Mandarin, encompassing speaking, reading, and writing, to facilitate clear communication within a diverse team environment.

Preferred Skills:

• Experience or a demonstrated strong interest in leveraging Generative AI (GenAI) tools within creative workflows, such as Midjourney, Stable Diffusion, or specialized AI animation tools.
• Familiarity with UI design principles and best practices for mobile applications and advertisements.
• Knowledge of game development pipelines and asset integration processes.
• Experience with visual quality assurance (QA) for creative assets.
• Understanding of mobile advertising formats and performance metrics.
• Proficiency in Figma or similar UI/UX design and prototyping tools.

📝 Enhancement Note: The requirements emphasize practical skills in design and animation, with a clear preference for candidates who can adapt to and utilize emerging AI technologies. The dual language requirement is common in Taiwanese tech companies with international operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of 2D and 3D game assets, including character models, environmental elements, and UI components, demonstrating proficiency in style and detail.
• Include examples of lightweight animations for game elements or UI, highlighting expertise with tools like Spine or After Effects, demonstrating fluidity and adherence to visual quality standards.
• Present case studies or examples of work on playable ads or interactive game creatives, detailing the design process, challenges faced, and the final outcome.
• Demonstrate experience with AI-assisted creative workflows, if applicable, showing how generative tools were integrated to improve efficiency or explore new visual directions.
• Clearly articulate the role played in each project, the tools used, and the specific creative or technical challenges addressed.

Process Documentation:

• Candidates should be prepared to discuss their iterative design process, from initial concept and asset creation to animation and final asset preparation for ad integration.
• Be ready to explain how they ensure visual consistency and quality across multiple creative assets and campaigns, detailing any internal checks or standards followed.
• Ability to articulate how they would approach integrating AI tools into existing or new creative production workflows to enhance efficiency and scalability.
• Demonstrate an understanding of asset optimization for mobile platforms, considering file size, performance, and cross-device compatibility.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly demonstrates the candidate's ability to produce high-quality visual assets and animations relevant to mobile game advertising. The expectation of discussing process and AI integration suggests a need for candidates who are not only skilled but also process-oriented and forward-thinking.

💵 Compensation & Benefits

Salary Range: As this is a contract position paid hourly, the exact range will depend on the candidate's experience, skill set, and the specific project scope. Based on industry standards for experienced contract visual designers specializing in game assets and AI tools in Taipei, Taiwan, a competitive hourly rate could range from NT$500 to NT$1,200+ (approximately $15 - $37 USD) per hour. This range accounts for specialist skills in 2D/3D asset creation, animation, and AI integration.

Benefits: As a contractor, benefits may differ from full-time employees. Typical contractor benefits often include:

• Flexible working hours and remote work options, aligning with the contract nature of the role.
• Opportunity to work on innovative projects at the intersection of AI and game advertising.
• Exposure to cutting-edge generative AI tools and workflows.
• Potential for project extensions or ongoing engagement based on performance and business needs.
• Direct contribution to high-impact advertising creatives for a leading AI company.

Working Hours: This is a contract role with a flexible schedule, allowing for part-time or project-based engagement. The expectation is to meet creative deadlines, with an estimated 40 hours per week if engaged on a full-time contract basis, though this can be adjusted based on project requirements and mutual agreement.

📝 Enhancement Note: The salary estimate is based on general market rates for contract creative roles in Taipei, with a premium for specialized skills in game asset creation and AI. It's crucial for candidates to negotiate their hourly rate based on their specific experience and the value they bring, particularly regarding AI tool proficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Appier operates within the Advertising Technology (AdTech) and Software-as-a-Service (SaaS) sectors, with a strong focus on Artificial Intelligence (AI) solutions for business decision-making. Its specific niche involves leveraging AI to enhance marketing and advertising effectiveness, particularly through innovative creative solutions like AI-powered advertising.
Company Size: Appier is a growing international company, listed on the Tokyo Stock Exchange, with 17 offices across APAC, Europe, and the U.S. This suggests a dynamic, mid-to-large-sized organization with established processes but also the agility of a tech-forward company.
Founded: Appier was founded in 2012, indicating a decade of experience in the AI and SaaS space, building a solid foundation and reputation. This history suggests a company that has successfully navigated market changes and technological advancements, particularly in AI.

Team Structure:

• The role likely integrates into a creative production or marketing technology team, working alongside creative producers, other designers, developers, and product managers.
• Reporting lines would typically be to a Creative Lead or a Project Manager overseeing advertising creative development.
• Cross-functional collaboration is emphasized, requiring close interaction with teams responsible for AI development, product management, and campaign execution to ensure visual assets meet technical and strategic goals.

Methodology:

• Appier's core methodology revolves around leveraging AI to drive business decisions and ROI. In this role, that translates to using AI tools to optimize creative production workflows, improve asset quality, and potentially analyze visual performance trends.
• Data-driven decision-making is likely a key principle, meaning visual design choices may be informed by performance metrics and user feedback.
• Agile or iterative development processes are common in tech companies, suggesting a workflow that allows for rapid prototyping, feedback incorporation, and continuous improvement of creative assets.

Company Website: www.appier.com

📝 Enhancement Note: Appier's positioning as an AI-first SaaS company means this role is at the forefront of integrating AI into creative production. The culture likely values innovation, data-driven approaches, and cross-functional collaboration, typical of successful tech firms with an international presence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years experience) for a contract Visual Designer. It offers specialized experience in a niche area of advertising technology – specifically, the creation of mobile game creatives powered by AI. The contractor status means career progression is more project-based or contract-extension dependent rather than a traditional linear career path within the company.
Reporting Structure: The designer will likely report to a Creative Producer or Project Manager responsible for advertising creative production. They will work closely with other designers, developers, and product teams who manage the AI technologies and campaign strategies.
Operations Impact: The visual designer's work directly impacts the effectiveness and performance of Appier's advertising products. High-quality, engaging visual assets and animations for playable ads are critical for user acquisition and campaign success, thereby contributing directly to the company's revenue and ROI through its AI-powered solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in mobile game asset creation, animation techniques, and particularly in the application of generative AI for creative workflows.
• Industry Exposure: Gain valuable experience in the AdTech and AI sectors, understanding how creative production integrates with sophisticated AI platforms.
• Portfolio Enhancement: Build a strong portfolio with cutting-edge AI-driven creative examples, making them highly marketable in the evolving design landscape.
• Networking: Connect with professionals in AI, game development, and advertising technology.
• Potential for Continued Engagement: Successful contractors may be offered further project work or opportunities as the company's needs evolve.

📝 Enhancement Note: While a contract role, this position offers significant opportunities for gaining specialized, in-demand skills in AI-assisted creative design. The growth is less about climbing a corporate ladder and more about building a highly relevant and marketable skill set within a rapidly evolving tech domain.

🌐 Work Environment

Office Type: While the role is "Remote OK," Appier has physical offices in Taipei, suggesting a hybrid or flexible model is possible if the contractor prefers to work from an office location. The primary environment for this role is remote.
Office Location(s): The primary listed location is Taipei, Taiwan. Appier has 17 offices globally, but for a remote contractor, the specific office location in Taipei is less critical than the ability to collaborate effectively with teams that may be based there or elsewhere.

Workspace Context:

• As a remote contractor, the designer will be expected to maintain a professional and conducive remote workspace with reliable internet access and the necessary hardware/software (beyond what Appier might provide).
• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.
• Opportunities for interaction with the broader design and creative team will be facilitated through virtual meetings, shared project boards, and potential online collaborative sessions.

Work Schedule: The role offers a flexible schedule, suitable for a contract engagement. While projects have deadlines, the specific hours worked per day or week can be adaptable, provided that project milestones are met and team collaboration is effective. This flexibility is a key benefit for contractors.

📝 Enhancement Note: The "Remote OK" status is a significant draw for contractors seeking flexibility. The emphasis will be on asynchronous and synchronous communication with global teams, requiring strong self-management skills and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios to assess basic qualifications, experience, and alignment with the role's requirements.
• Technical/Creative Assessment: Candidates may be asked to complete a small design task or challenge, or to walk through specific projects in their portfolio that demonstrate their skills in game asset creation, animation, and potentially AI tool usage.
• Team/Hiring Manager Interview: This stage will focus on assessing creative process, problem-solving abilities, collaboration style, and understanding of the role's impact within Appier's advertising solutions. Discussions will likely cover how candidates approach design challenges, integrate feedback, and utilize new technologies.
• Final Discussion: A final conversation may occur to discuss contract terms, expectations, and answer any remaining questions.

Portfolio Review Tips:

• Highlight Relevance: Curate your portfolio to prominently feature work that is most relevant to mobile game asset creation, UI design for games, and playable ad examples.
• Showcase AI Integration: If you have examples of using AI tools in your workflow, clearly articulate the process and the benefits (e.g., speed, new creative directions).
• Demonstrate Process: For key projects, provide brief explanations of your design process, the tools used, and the specific challenges you overcame. Include visual examples of early concepts or iterations if possible.
• Quantify Impact (if possible): If any of your past work contributed to measurable success (e.g., improved engagement, higher conversion rates for ads), highlight these achievements.
• Quality over Quantity: Ensure all presented work is high-quality and polished. A few strong, relevant pieces are better than many weak or irrelevant ones.

Challenge Preparation:

• Understand AI Integration: Be prepared to discuss how you would approach using AI tools to generate or enhance game assets and animations for mobile ads, considering both opportunities and limitations.
• Mobile Optimization: Brush up on best practices for designing assets optimized for mobile screens, performance, and various devices.
• Animation Principles: Review fundamental animation principles (timing, spacing, anticipation) as applied to lightweight game animations.
• Communication: Practice articulating your design decisions and creative process clearly and concisely, as you will likely need to explain your work and thought process to non-designers.

📝 Enhancement Note: The interview process will heavily rely on assessing the candidate's portfolio and their ability to articulate their design process, particularly concerning AI tools. Preparation should focus on showcasing relevant skills and demonstrating an understanding of the unique challenges of mobile game advertising creative production.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Photoshop, Adobe Illustrator, Figma (or similar UI design tools). These are essential for creating and editing 2D assets, UI elements, and potentially mockups.
• Animation Tools: Spine, Adobe After Effects, or similar motion graphics and 2D animation software for creating character and UI animations.
• 3D Asset Production: Blender, Maya, 3ds Max, or similar 3D modeling, sculpting, and rendering software for creating 3D game assets.

Analytics & Reporting:

• While not a direct analytics role, an understanding of how visual assets perform in advertising campaigns (e.g., click-through rates, engagement metrics) is beneficial. Familiarity with basic analytics dashboards or reporting tools used in AdTech might be helpful for context.

CRM & Automation:

• Not directly applicable to the core design tasks, but familiarity with project management tools like Asana, Trello, Jira, or communication platforms like Slack and Zoom will be crucial for collaboration.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and at least one 2D animation tool (Spine) are foundational. Experience with 3D software like Blender or Maya is also a key requirement. A strong "bonus" would be familiarity with generative AI platforms and tools relevant to creative asset generation.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies, especially AI, to push creative boundaries and improve production efficiency.
• Quality: Commitment to delivering high-quality visual assets that meet aesthetic and performance standards for mobile advertising.
• Collaboration: Working effectively with diverse teams (creative, product, engineering) to achieve shared goals.
• Efficiency: Driving streamlined workflows, leveraging tools and processes to maximize output and minimize waste.
• Adaptability: Being responsive to evolving trends in mobile gaming, advertising, and AI technology.

Collaboration Style:

• Cross-functional Integration: Close collaboration with creative producers, game developers, and product managers is vital. This involves clear communication of design requirements, understanding technical constraints, and providing/receiving constructive feedback.
• Iterative Design: A culture that encourages iteration and refinement of designs based on feedback and performance data.
• Knowledge Sharing: Willingness to share insights on design trends, AI tools, and best practices with team members.

📝 Enhancement Note: Appier's culture, as a tech company focused on AI, likely fosters innovation and a data-driven approach. For this role, collaboration will be key, requiring designers to effectively communicate with technical and product-focused colleagues, balancing creative vision with practical constraints and AI capabilities.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Integration Complexity: Effectively integrating generative AI tools into existing design pipelines requires experimentation and troubleshooting to maintain brand consistency and quality.
• Pace of Mobile Advertising: The mobile advertising landscape is fast-paced, requiring rapid iteration and adaptation to new trends and platform requirements.
• Balancing Creativity with Performance: Designing visually appealing assets that also perform well under technical constraints and user engagement metrics can be a significant challenge.
• Contractual Nature: As a contractor, managing project scope, deadlines, and communication remotely requires strong self-discipline and organizational skills.

Learning & Development Opportunities:

• AI Tool Mastery: Significant opportunity to become proficient in applying cutting-edge generative AI tools for creative asset production, a highly sought-after skill.
• AdTech Specialization: Gaining deep insights into the creative side of mobile advertising and the AdTech industry.
• Cross-Disciplinary Learning: Exposure to AI development, product management, and campaign strategy within a leading tech company.
• Portfolio Building: Developing a portfolio of work that showcases expertise in AI-assisted creative design for a competitive market.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering AI tools for creative production. This role offers a chance to be at the forefront of a significant shift in creative workflows, providing valuable experience for future career development in design and technology.

💡 Interview Preparation

Strategy Questions:

• AI Workflow Design: "How would you approach integrating AI tools like Midjourney or Stable Diffusion into a workflow for generating mobile game assets and animations? What are the potential benefits and drawbacks?" (Prepare to discuss specific tools, process steps, and quality control measures.)
• Playable Ad Design: "Describe your process for designing a compelling playable ad for a mobile game. What are the key elements you focus on to drive user engagement and conversion?" (Be ready to discuss user journey, interaction design, and visual storytelling.)
• Animation for Ads: "What are the considerations for creating lightweight animations for mobile ads that are both engaging and performant on various devices?" (Focus on optimization, storytelling through animation, and tool choices.)

Company & Culture Questions:

• Appier's AI Focus: "How do you see AI impacting the future of creative design in the advertising and gaming industries?" (Demonstrate awareness of industry trends and Appier's positioning.)
• Collaboration Style: "Describe a time you collaborated with developers or product managers on a creative project with technical constraints. How did you ensure alignment and deliver successful results?" (Prepare a STAR method answer highlighting communication and problem-solving.)
• Quality Standards: "How do you ensure consistent visual quality and brand adherence across multiple creative assets and iterations?" (Discuss your QA process and attention to detail.)

Portfolio Presentation Strategy:

• Narrative Structure: For each piece in your portfolio, frame it with a brief narrative: the problem, your approach/solution, the tools used, and the outcome.
• Focus on AI: If you have AI-related work, make it a focal point. Explain the AI tools you used and the specific impact they had on the project’s efficiency or outcome.
• Demonstrate Animation: Be prepared to show short clips or GIFs of your animations, highlighting smoothness, timing, and impact.
• Conciseness: Be ready to present your work efficiently, focusing on the most relevant aspects without getting bogged down in excessive detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills with relevant tools, a clear understanding of the mobile game advertising creative process, and a forward-thinking approach to AI integration. Being able to articulate your process and the impact of your work is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Greenhouse platform.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in 2D/3D game asset creation, mobile UI design, and animation, with a specific emphasis on any experience with playable ads or AI-assisted creative workflows. Ensure visual quality and relevance are paramount.
• Resume Optimization: Update your resume to highlight keywords related to visual design, game asset creation, animation, AI tools (e.g., Photoshop, Spine, Blender, Generative AI), and mobile advertising. Quantify achievements where possible (e.g., "Improved asset creation time by X% using AI tools").
• Interview Preparation: Practice articulating your design process, detailing your experience with the specified tools, and preparing specific examples of how you've tackled creative challenges and collaborated with teams. Be ready to discuss your perspective on AI in creative production.
• Company Research: Familiarize yourself with Appier's AI solutions, its position in the AdTech market, and its commitment to innovation. Understand how this visual design role contributes to the company's broader mission of turning AI into ROI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.