Middleweight Graphic Designer

📍 Job Overview

Job Title: Middleweight Graphic Designer
Company: Soar With Us
Location: Philippines
Job Type: CONTRACTOR
Category: Graphic Design & Production
Date Posted: 2025-12-22
Experience Level: 2-5 Years
Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-production performance ad creatives for Direct-to-Consumer (D2C) e-commerce brands, focusing on maximizing conversion rates.
• Collaborate closely with the Art Director and design team to conceptualize, execute, and iterate on visually compelling ad designs across platforms like Meta and TikTok.
• Leverage performance data and analytics to inform creative decisions, drive continuous improvement in ad effectiveness, and optimize visual strategies.
• Support internal brand development and marketing efforts through the creation of presentations, pitch decks, and reports, ensuring alignment with strategic goals.
• Maintain and evolve the agency’s visual identity, ensuring consistency and brand integrity across all client work and internal communications.

📝 Enhancement Note: This role is positioned as a Middleweight Graphic Designer, indicating a need for a candidate who can work independently on projects while still collaborating within a team structure. The emphasis on "performance marketing" and "high-converting" creatives suggests a focus on data-driven design and understanding the direct impact of visuals on sales and engagement metrics, a key aspect of Revenue Operations and GTM enablement.

📈 Primary Responsibilities

• Create visually impactful and high-converting ad creatives tailored for D2C e-commerce brands, primarily for Meta and TikTok platforms.
• Execute edits and refinements on performance ads, ensuring they meet the highest production standards and strategic objectives.
• Partner with the Art Director and fellow designers to brainstorm creative concepts, develop design executions, and iterate on designs based on feedback and performance data.
• Analyze performance metrics from ad campaigns to identify trends, understand what resonates with target audiences, and apply these insights to enhance future creative output.
• Contribute to internal brand development by designing presentations, pitch decks, and reports that effectively communicate agency capabilities and client success stories.
• Uphold and advance the agency’s visual identity and brand guidelines, ensuring all creative assets are consistent with strategic objectives and brand positioning.
• Present design work to internal teams and potentially clients, confidently articulating design choices, rationale, and potential impact, and actively refining work based on feedback and analytics.

📝 Enhancement Note: The responsibilities highlight a strong connection to Go-To-Market (GTM) strategy by focusing on performance marketing and ad creatives that directly influence customer acquisition and sales. The need to "apply performance data" is crucial for any operations-minded designer, bridging the gap between creative execution and measurable business outcomes.

🎓 Skills & Qualifications

Education: A degree in Graphic Design or a related field is considered a plus, but not essential. Practical experience and a strong portfolio are prioritized.
Experience: A minimum of 2 years of experience in graphic design, with a significant focus on creating ad creatives and understanding performance marketing principles.

Required Skills:

• Proven track record of designing high-converting ad creatives that drive engagement and sales.
• Strong understanding of performance marketing concepts and what drives audience engagement.
• Proficiency in Adobe Creative Suite (specifically Photoshop and Illustrator) or Figma for design creation and editing.
• A robust portfolio showcasing digital ad work and designs demonstrating performance-driven results.
• Excellent communication skills, with the ability to confidently present ideas, interpret briefs, and articulate design rationale.
• Ability to manage multiple projects simultaneously under pressure and meet tight deadlines effectively.
• High attention to detail, with a commitment to delivering polished and professional work.
• Fluent English proficiency (both written and spoken) for clear communication with the team and clients.

Preferred Skills:

• Experience with video editing software for ad creative production.
• Familiarity with A/B testing methodologies for creative optimization.
• Understanding of e-commerce business models and customer journeys.
• Familiarity with User-Generated Content (UGC) creation and integration into ad campaigns.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating digital ad work and performance-driven design" is a critical requirement for this role, aligning with operations expectations for tangible proof of results and impact. The preference for Figma indicates a modern design workflow aligned with collaborative GTM teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing at least 3-5 case studies of high-performing ad creatives developed for D2C e-commerce brands.
• Each case study should clearly articulate the client's objective, the design strategy employed, the specific creative assets developed, and the measurable performance outcomes (e.g., conversion rate improvements, CTR increases, ROAS).
• Visual examples of ad creatives across different platforms (Meta, TikTok) should be presented, highlighting adaptability and platform-specific design considerations.
• Include examples of how performance data was integrated into the design process and iteration cycle.
• Showcase a range of design styles and formats to demonstrate versatility and ability to adapt to different brand identities.

Process Documentation:

• Demonstrate an understanding of the ad creative production workflow, from brief to final delivery, including revision stages.
• Provide examples of how you interpret and apply client briefs, ensuring alignment with strategic goals and performance targets.
• Illustrate your process for receiving and incorporating feedback from Art Directors and clients, emphasizing efficiency and clarity.
• Showcase your approach to managing multiple design projects concurrently, including time management and prioritization techniques.

📝 Enhancement Note: For operations-focused roles, a portfolio is not just a showcase but a demonstration of process and impact. This section emphasizes the need to articulate not just the "what" but the "how" and "why" behind the design work, highlighting an operations-minded approach to creative production.

💵 Compensation & Benefits

Salary Range: $1200 - $1600 USD per month, commensurate with experience and skill level.

Benefits:

• Bonus incentives tied to performance and company success.
• Annual salary reviews to ensure competitive compensation.
• Structured training and development programs tailored to individual growth needs.
• Extra holiday allowance, including your birthday off.
• Opportunity to build a strong portfolio by working with leading e-commerce brands.
• Collaboration within a creative and supportive global team.

Working Hours: Expected to work 40 hours per week, aligning with a UK schedule: 4 PM - 1:30 AM or 3 PM - 12:30 AM (GMT/GMT+1). This schedule is designed to facilitate overlap with the UK-based team.

📝 Enhancement Note: The salary range provided is specific and competitive for contract roles in the Philippines, considering the USD payment and UK working hours. The benefits are geared towards professional development and work-life balance, attractive to individuals seeking long-term growth and recognition. The specified working hours are critical for operations alignment, ensuring collaboration across time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Creative Agency for E-commerce Brands. The company operates within the digital marketing and advertising technology sector, specializing in driving sales for D2C brands through data-driven creative strategies.
Company Size: 40+ employees, described as "A-Players," indicating a high-performance, specialized team.
Founded: Hambi Media Ltd was founded with a mission to be a leading creative agency for e-commerce, evidenced by its rapid growth and significant ad spend managed for clients.

Team Structure:

• The Graphic Design team is part of a larger agency structure, working under an Art Director.
• Collaboration is expected with other departments, including Production, UGC Content, and Performance Marketing teams.
• The company emphasizes a "high-performance" and "A-Player" culture, suggesting a focus on excellence, results, and continuous improvement.

Methodology:

• Data-driven approach to creative development, with a strong emphasis on performance metrics and ROI.
• Integrated service model offering design, production, strategy, and UGC under one roof.
• Focus on rapid iteration and optimization based on real-time campaign data.
• Commitment to staying at the forefront of design and digital marketing trends.

Company Website: soarwithus.co (This domain is derived from the company name and typical industry practices, though the provided URL points to Workable, the actual company website is likely soarwithus.co for their operations.)

📝 Enhancement Note: The company culture is clearly performance-oriented and results-driven, which is highly relevant for operations professionals. The emphasis on "A-Players" and a fast-paced environment suggests a team that values efficiency, skill, and a proactive approach to problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Middleweight Graphic Designer, indicating a level beyond entry-level. It requires a candidate who can operate with a degree of autonomy, manage their own projects, and contribute strategically to creative output. This level typically involves more complex tasks and a greater responsibility for project outcomes.
Reporting Structure: The designer reports directly to the Art Director, who will provide creative direction, feedback, and project assignments. This structure ensures a clear line of management and mentorship within the creative department.
Operations Impact: The role's impact is directly tied to the success of client campaigns and the agency's reputation. By creating high-converting ad creatives, the designer directly contributes to client revenue growth, which is a core objective of Revenue Operations and GTM strategies. The quality and effectiveness of the designs directly influence client acquisition costs, conversion rates, and overall return on ad spend (ROAS).

Growth Opportunities:

• Portfolio Expansion: Gain extensive experience working with leading D2C e-commerce brands, building a robust and impressive portfolio with proven performance metrics.
• Skill Specialization: Deepen expertise in performance marketing design, potentially specializing in specific ad platforms (Meta, TikTok) or creative formats (video, animated graphics).
• Career Progression: Opportunities for advancement within the agency to Senior Graphic Designer, Lead Designer, or even Art Director roles, depending on performance and ambition.
• Professional Development: Access to structured training and development programs designed to enhance skills in design, marketing, and potentially project management.

📝 Enhancement Note: The growth opportunities are framed through the lens of practical experience and skill enhancement, which is highly valued in operations. The direct link between design output and client revenue underscores the role's contribution to the broader GTM and RevOps objectives.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting, offering flexibility and autonomy to the designer.
Office Location(s): Primarily based in the Philippines, but the work is conducted remotely, allowing for talent acquisition globally. The company's operational base and primary client interactions are likely UK-centric, necessitating the specific work schedule.

Workspace Context:

• The work environment is virtual, relying heavily on digital communication and collaboration tools.
• Designers are expected to have a suitable home office setup conducive to focused work and creative output.
• The company fosters a collaborative yet independent remote work culture, emphasizing clear communication and shared goals.
• Access to necessary design software and tools is assumed, with the company likely providing access or requiring specific licensed versions.

Work Schedule: A fixed schedule is in place to align with UK business hours (4 PM - 1:30 AM or 3 PM - 12:30 AM GMT/GMT+1). This requires discipline and effective time management to balance personal life with professional responsibilities, a common trait for successful operations professionals.

📝 Enhancement Note: The remote nature and specific work hours are critical operational considerations. Candidates must be self-disciplined, comfortable with asynchronous communication, and able to manage their productivity within a defined, albeit unconventional, schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and relevance.
• Portfolio Review & Discussion: A dedicated session with the Art Director or hiring manager to thoroughly review the candidate's portfolio, focusing on case studies, design process, and performance-driven rationale.
• Skills Assessment/Test: Potentially a practical design task or challenge to evaluate design skills, speed, and problem-solving abilities under simulated work conditions.
• Cultural Fit Interview: Discussion to assess alignment with the company's high-performance culture, communication style, and ability to work effectively in a remote, fast-paced environment.
• Final Interview: May involve meeting with other team leads or senior management for a final evaluation.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate how your designs have directly contributed to client success, using metrics and specific examples. Focus on conversion rates, click-through rates, and ROAS.
• Showcase Process: Explain your design process, from understanding the brief to iterating based on data and feedback. Demonstrate your problem-solving approach.
• Tailor to Role: Ensure your portfolio prominently features ad creatives for e-commerce brands and performance marketing campaigns.
• Clarity and Conciseness: Present your work clearly and concisely. Use high-quality visuals and provide brief, impactful descriptions for each project.
• Demonstrate Adaptability: Include examples that show your ability to adapt to different brand aesthetics and campaign objectives.

Challenge Preparation:

• Understand the Brief: If given a design challenge, meticulously read and understand the brief, identifying key objectives and target audiences.
• Focus on Performance: Apply performance marketing principles to your challenge response. Consider what makes an ad effective for conversion.
• Time Management: Practice completing design tasks within realistic timeframes, simulating the pressure of agency work.
• Articulate Rationale: Be prepared to explain your design choices and justify them based on strategy and expected performance.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just creative talent but also a strategic, data-informed approach to design, akin to how operations professionals demonstrate process efficiency and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for image editing, graphic creation, and layout design.
• Figma: Highly valued for collaborative design workflows, prototyping, and efficient asset creation, especially in a remote team setting.

Analytics & Reporting:

• Familiarity with performance analytics dashboards (e.g., Meta Ads Manager, TikTok Ads Manager) to interpret campaign data and inform design decisions.
• Ability to translate data insights into actionable design adjustments.

CRM & Automation:

• While not a direct CRM role, an understanding of how creative assets integrate into marketing automation platforms and sales funnels is beneficial.
• Experience with project management tools (e.g., Asana, Trello, Monday.com) is likely required for managing tasks and deadlines in a remote environment.

📝 Enhancement Note: The specified tools are standard for graphic designers but the emphasis on Figma and understanding performance analytics points to a modern, data-driven workflow, common in operations-aligned creative roles.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results for clients, with a focus on conversion rates and ROAS.
• Data-Informed: Decisions are guided by performance data, ensuring that creative output is strategic and effective, not just aesthetically pleasing.
• Collaborative: Team members work together, share knowledge, and provide constructive feedback to elevate the quality of work.
• Agile & Adaptable: The agency operates in a fast-paced environment, requiring team members to be flexible, quick to adapt to trends, and efficient in their work.
• Client-Centric: A strong focus on understanding and meeting client needs, contributing to their growth and success.

Collaboration Style:

• Remote-First: Communication and collaboration primarily occur through digital channels, requiring clear and concise written and verbal communication.
• Feedback-Oriented: A culture of constructive criticism and feedback is essential for continuous improvement and design iteration.
• Cross-Functional: Designers collaborate with production, UGC, performance marketing, and account management teams to ensure cohesive campaign execution.
• Proactive Communication: Team members are expected to be proactive in their communication, updating on progress, flagging issues, and seeking clarification when needed.

📝 Enhancement Note: The company values are strongly aligned with operations principles: data-driven decision-making, focus on measurable outcomes, efficiency, and continuous improvement. This suggests a work environment where an operations-minded designer can thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Performance: Consistently producing ad creatives that meet or exceed conversion targets in a competitive e-commerce landscape.
• Adapting to Trends: Rapidly evolving digital marketing and design trends require continuous learning and adaptation.
• Time Zone Management: Working within a UK schedule from the Philippines necessitates strong self-discipline and time management to ensure seamless collaboration.
• Balancing Creativity and Data: Effectively integrating performance data into the creative process without stifling creative innovation.

Learning & Development Opportunities:

• Platform Expertise: Deepen knowledge and skills in designing for specific ad platforms like Meta and TikTok, understanding their nuances and best practices.
• Performance Analytics Training: Opportunities to enhance understanding of campaign metrics and how to leverage them for design optimization.
• E-commerce Marketing Insights: Gain broader exposure to e-commerce strategies and how creative fits into the overall customer acquisition funnel.
• Agency Best Practices: Learn from experienced professionals within a fast-growing agency known for its high-performance creatives.

📝 Enhancement Note: The challenges are framed in a way that highlights opportunities for skill development and strategic thinking, common in operations roles. Overcoming these challenges will involve applying analytical and process-oriented skills to creative work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly improved conversion rates. What was your process, and what were the key factors for its success?" (Focus on data, strategy, and tangible results.)
• "How do you stay updated on the latest design trends and performance marketing best practices for e-commerce?" (Highlight continuous learning and proactive research.)
• "Walk us through your process for interpreting a client brief for a performance ad campaign." (Emphasize understanding objectives, target audience, and key messaging.)

Company & Culture Questions:

• "What interests you about working for a performance creative agency like ours?" (Show understanding of their niche and focus.)
• "How do you handle constructive feedback on your designs, especially when it conflicts with your initial vision?" (Demonstrate adaptability and a focus on team goals.)
• "Describe your experience working remotely and managing your time effectively across different time zones." (Address the specific work arrangement and schedule.)

Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, provide specific metrics (e.g., "+25% Conversion Rate," "15% Increase in CTR," "ROAS of 4x").
• Explain the 'Why': Clearly articulate the strategic thinking behind your design choices. What problem were you solving? What audience were you targeting?
• Showcase Iteration: If possible, show examples of how you iterated on designs based on feedback or performance data.
• Concise Storytelling: For each case study, tell a brief, compelling story about the challenge, your solution, and the results.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and operational acumen. Candidates need to show they can deliver visually appealing work that also drives measurable business outcomes.

📌 Application Steps

To apply for this Middleweight Graphic Designer position:

• Submit your application through the provided link, ensuring all required fields are completed accurately.
• Portfolio Customization: Curate your portfolio to prominently feature your strongest ad creative work for D2C e-commerce brands, specifically highlighting performance metrics and conversion-driven designs.
• Resume Optimization: Tailor your resume to emphasize experience in performance marketing, ad design, and proficiency with Adobe Creative Suite or Figma. Quantify achievements wherever possible.
• Interview Preparation: Practice articulating your design process, performance rationale, and how you leverage data. Prepare to present your portfolio with a focus on measurable results.
• Company Research: Familiarize yourself with Hambi Media Ltd's work, client portfolio, and their agency's focus on performance creative. Understand their values and how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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