Mid-weight Product Designer

📍 Job Overview

Job Title: Mid-Weight Product Designer
Company: Lyst
Location: London, England, United Kingdom
Job Type: FULL_TIME
Category: Product Design / User Experience
Date Posted: 2025-10-28
Experience Level: Mid-Weight (2-5 years)
Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Drive the design of compelling user experiences for Lyst's global fashion shopping platform, impacting over 160 million shoppers annually.
• Collaborate with senior designers, product managers, and engineers to translate user needs and business objectives into intuitive and visually appealing digital products.
• Contribute to the end-to-end design process, from user research and ideation to prototyping, visual design, and implementation oversight.
• Utilize a user-centered design approach, informed by data analysis and user insights, to solve complex design problems within the e-commerce fashion space.
• Champion design consistency and alignment with Lyst's design systems and brand values across all product touchpoints.

📝 Enhancement Note: This role is positioned as a Mid-Weight Product Designer, indicating a need for an individual who can operate with a degree of autonomy but still benefits from senior guidance. The focus on e-commerce and specifically fashion retail suggests a need for a strong understanding of conversion-driven design principles and user journey optimization within a competitive marketplace. The mention of AI technology integration highlights an expectation for forward-thinking design approaches.

📈 Primary Responsibilities

• Partner with the Product Design Lead and product teams to conceptualize, design, and deliver UX and UI for new features, products, and releases.
• Collaborate closely with user researchers to analyze quantitative data and qualitative user insights, translating findings into actionable design strategies and user-centric solutions.
• Develop comprehensive design deliverables, including user flows, wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions.
• Maintain and evolve design consistency and coherence across Lyst's product ecosystem by adhering to and contributing to established design systems and style guides.
• Work collaboratively with engineering teams throughout the development lifecycle to ensure designs are technically feasible, efficiently implemented, and meet quality standards.
• Present and clearly articulate design rationale, solutions, and user impact to a variety of stakeholders, including product, engineering, and leadership teams.
• Stay abreast of emerging trends and best practices in e-commerce, fashion tech, and product design, proactively sharing knowledge and insights to foster continuous team improvement.

📝 Enhancement Note: The responsibilities emphasize a blend of core UX/UI design skills with a strong focus on cross-functional collaboration and data-informed decision-making, typical for mid-weight roles in fast-paced tech environments. The expectation to "contribute to the design direction" implies a role that goes beyond execution to strategic input.

🎓 Skills & Qualifications

Education: A degree in Design, Human-Computer Interaction (HCI), or a related field is not mandatory, but a strong portfolio demonstrating equivalent practical experience and skill is essential.
Experience: A minimum of 3 years of dedicated product design experience, with a significant focus on e-commerce platforms. Experience within fashion retail, gaming, or travel e-commerce is highly valued.

Required Skills:

• Proven experience designing and delivering user experiences for native iOS applications.
• Demonstrated proficiency and practical experience in utilizing Figma for design and prototyping.
• Strong visual design capabilities, including a keen eye for typography, color theory, layout composition, iconography, and overall aesthetic sensibility, understanding their impact on user experience.
• Experience working with and iterating on established design systems to ensure product consistency and scalability.
• A user-centered design approach, with a foundational understanding of user research methodologies and a willingness to contribute to research initiatives.
• Excellent collaboration and communication skills, with the ability to articulate design decisions and work effectively within cross-functional teams.
• Ability to manage multiple design tasks concurrently in a fast-paced environment while maintaining a high level of detail and quality.
• A strong portfolio showcasing user-centric design solutions, with clear examples of how user problems were identified, solved, and translated into successful live products.

Preferred Skills:

• Familiarity with other prototyping tools beyond Figma.
• Experience or keen interest in applying AI technologies to design challenges, from user research to rapid prototyping.
• A demonstrable understanding of the business context and how design decisions directly influence commercial goals and key performance indicators (KPIs).
• Experience contributing to or leading user research projects.

📝 Enhancement Note: The requirement for iOS app experience and a strong portfolio demonstrating problem-solving and product delivery is critical. The emphasis on Figma and design systems is standard for modern product design roles. The "preferred" mention of AI technology suggests Lyst is looking for designers who are comfortable exploring innovative tools and approaches.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates a user-centric design process, from problem identification to solution implementation.
• Case studies that detail how user problems were researched, defined, and addressed through thoughtful design interventions.
• Examples of shipped products or features, showcasing the end-to-end design lifecycle and impact on user behavior and business metrics.
• Visuals of wireframes, prototypes, and high-fidelity mockups that illustrate your design thinking and execution capabilities.
• Evidence of your ability to work with and contribute to design systems, ensuring consistency and scalability.

Process Documentation:

• Showcase examples of your role in user research initiatives, including how insights were gathered and translated into design requirements.
• Provide examples of your wireframing and prototyping process, demonstrating your ability to iterate on concepts and test usability.
• Illustrate your approach to visual design, including the application of typography, color, and layout principles to create aesthetically pleasing and functional interfaces.
• Detail your collaboration process with engineering and product teams, highlighting how you ensured successful implementation of designs.

📝 Enhancement Note: For a product design role at this level, the portfolio is paramount. It needs to go beyond just showing pretty screens; it must tell a story about the design process, the problem-solving involved, and the tangible outcomes achieved. Demonstrating an understanding of e-commerce metrics and how design impacts them will be highly beneficial.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, for a Mid-Weight Product Designer in London with 3+ years of experience in e-commerce and strong Figma skills, the typical annual salary range is estimated to be between £50,000 and £75,000 GBP. This estimate is based on current market data for similar roles in London, considering the company's industry (e-commerce/fashion tech) and the specified experience level.

Benefits:

• Generous Time Off: 29 holidays per year, in addition to 8 statutory bank holidays.
• Competitive Family Leave Package: Includes enhanced leave for eligible employees, paid time off for dependents, and support for fertility treatment and loss.
• Clothing Benefit: An annual clothing allowance for use on Lyst, starting at £250 and increasing up to £1,000 with length of service.
• Private Healthcare: Comprehensive healthcare scheme provided by Vitality from day one.
• Training Allowance: £1,000 annual allowance for conferences, industry events, training courses, and resources.
• Pension Scheme: Contributions managed by The People’s Pension, with a minimum of 5% employee and 3% employer contribution.
• Eye Care: Free annual eye tests and discounts towards glasses through a chosen provider.
• Cycle-to-Work Scheme: Lyst facilitates bicycle purchases from chosen retailers.
• Transport Season Ticket Loan: Interest-free loans available to support commuting costs.
• Social Events: Frequent company-wide and team-specific social events, plus interest-based clubs.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The company operates a hybrid model with a requirement to be in the office on Tuesdays and Thursdays, offering flexibility for the remaining days.

📝 Enhancement Note: The benefits package at Lyst is comprehensive and notably employee-centric, with strong emphasis on well-being, personal development, and work-life balance, which is attractive for mid-level professionals. The salary estimate is a benchmark; candidates should be prepared to discuss their expectations based on their experience and the company's compensation structure during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lyst operates within the e-commerce and fashion technology sector, specifically as a global fashion shopping platform. This industry is characterized by rapid innovation, data-driven decision-making, and a strong focus on customer experience and personalization. Company Size: Lyst is a significant player in the fashion tech space, with its integration into Zozo (operators of Zozotown) indicating a substantial global footprint and operational scale. While specific employee numbers are not detailed, the company's reach suggests an organization with hundreds of employees, fostering a dynamic and collaborative environment. Founded: Founded in London in 2010, Lyst has a decade-plus history of innovation in fashion e-commerce, evolving into a category-leading destination. Its recent partnership with Zozo in 2025 signifies a new phase of accelerated growth and strategic expansion.

Team Structure:

• The Product Design team is likely structured to include a Product Design Lead, Senior Product Designers, and Mid-Weight Product Designers, working in close proximity to Product Managers and Software Engineers.
• Reporting lines within the design team typically flow up to the Product Design Lead or a Head of Design role.
• Cross-functional collaboration is a cornerstone, with designers working daily with Product Managers to define features, Engineers for implementation, and User Researchers for insight generation.

Methodology:

• Data-Driven Design: Lyst emphasizes using data analytics and user insights to inform design decisions, aiming to understand shopper behavior and optimize the discovery and purchasing journey.
• Agile Development: The design process is integrated within agile development cycles, requiring close collaboration with engineering teams to iterate and deliver features efficiently.
• Customer Obsession: A core principle is an intense focus on the customer, aiming to bring more joy, choice, and fewer "fails" to the fashion shopping experience through technology and creative solutions.

Company Website: https://www.lyst.com/

📝 Enhancement Note: Lyst's positioning as a global fashion platform, backed by a major Japanese e-commerce entity, suggests a culture that values innovation, data, and a customer-first approach. The company culture likely encourages a blend of creative exploration and rigorous, data-informed execution.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Weight, indicating an individual who has moved beyond junior responsibilities and can independently manage significant design tasks and contribute strategically. They are expected to have a solid understanding of design principles, tools, and processes, and can mentor junior designers. Reporting Structure: The Mid-Weight Product Designer will report to the Product Design Lead, working closely within product squads that include Product Managers and Engineers. This structure fosters direct collaboration and impact on product development. Operations Impact: Design decisions at Lyst directly influence customer acquisition, engagement, conversion rates, and overall platform satisfaction. The role has a tangible impact on Lyst's commercial goals by enhancing the user journey and making fashion shopping more intuitive and enjoyable.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of product design, such as mobile UX, e-commerce optimization, or AI-driven design tools.
• Leadership Development: Potential progression to Senior Product Designer roles, taking on more complex projects, leading design initiatives, and mentoring junior team members.
• Cross-Functional Exposure: Gaining deeper insights into product management, engineering best practices, and business strategy through close collaboration.
• Industry Learning: Access to a £1,000 annual training allowance to pursue professional development, attend conferences, and acquire new skills relevant to the evolving field of product design.

📝 Enhancement Note: The Mid-Weight title implies a clear path for growth within Lyst's design organization, with opportunities to take on more ownership and leadership over time. The company's investment in training underscores a commitment to employee development.

🌐 Work Environment

Office Type: Lyst operates a hybrid work model, balancing the benefits of in-office collaboration with the flexibility of remote work. This model is designed to foster community and in-person connection while supporting individual work styles. Office Location(s): The role is based in London, England, United Kingdom, with specific office details likely available upon inquiry or during the interview process. The hybrid model mandates attendance at the London office on Tuesdays and Thursdays.

Workspace Context:

• Collaborative Hub: The office days are intended for in-person collaboration, team building, and fostering a strong sense of community among colleagues.
• Tooling: Designers will have access to industry-standard design and prototyping tools, likely including Figma, and potentially other relevant software for research and collaboration.
• Team Interaction: Opportunities for spontaneous brainstorming, design critiques, and knowledge sharing with peers and cross-functional teams occur regularly, especially during designated office days.

Work Schedule: The standard work schedule is full-time, with the hybrid model allowing for remote work on Mondays, Wednesdays, and Fridays, provided business needs are met. This structure aims to accommodate personal needs while ensuring team cohesion and productivity.

📝 Enhancement Note: The hybrid model with specific in-office days is a common approach to balancing flexibility with the need for in-person interaction. For designers, this often means using office days for collaborative sessions, workshops, and team alignment, while remote days might be better suited for focused individual design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess basic qualifications and design experience.
• Portfolio Presentation & Design Exercise: Typically involves presenting your portfolio to the hiring team, discussing your process, and potentially completing a short design exercise or case study relevant to Lyst's challenges.
• Stakeholder Interviews: Meetings with Product Managers, Lead Designers, and potentially engineers to evaluate your technical skills, collaboration style, and cultural fit.
• Final Interview: Often with a senior leader or hiring manager to discuss your career aspirations and overall fit within the company.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate your design thinking, problem-solving approach, and how you arrived at your solutions. Detail the user research, ideation, iteration, and testing phases.
• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).
• Highlight Collaboration: Include examples of how you worked with engineers, product managers, and other stakeholders, emphasizing your communication and teamwork skills.
• Tailor to Lyst: Emphasize any e-commerce or fashion-related projects, and demonstrate an understanding of Lyst's platform, users, and business goals.
• Figma Proficiency: Ensure your portfolio clearly showcases your mastery of Figma and any other relevant tools.

Challenge Preparation:

• Understand Lyst's Business: Research Lyst's mission, target audience, key features, and competitive landscape. Consider how design contributes to their success.
• E-commerce Design Principles: Be prepared to discuss best practices in e-commerce UX/UI, conversion optimization, personalization, and mobile-first design.
• Design System Thinking: Understand the importance of design systems and how you contribute to or utilize them.
• AI in Design: Consider how AI could be leveraged in fashion e-commerce design for personalization, recommendations, or even content generation, aligning with Lyst's stated interest.

📝 Enhancement Note: The interview process for a product design role will heavily rely on the portfolio. Candidates should be prepared to deconstruct their work, articulate their rationale, and demonstrate how their design decisions align with business objectives and user needs within the e-commerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency is essential, with expectations for advanced usage in creating design systems, complex prototypes, and collaborative workflows.
• Prototyping Tools: While Figma is primary, familiarity with other tools (e.g., InVision, Sketch with plugins) can be beneficial for broader understanding.
• User Research Tools: Experience with tools for conducting user interviews, surveys, and usability testing (e.g., Lookback, UserTesting.com, SurveyMonkey, Google Forms) is valuable.

Analytics & Reporting:

• Analytics Platforms: Familiarity with web and app analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and measure design impact.
• Data Visualization Tools: Experience with tools that help visualize data to inform design decisions or report on design performance.

CRM & Automation:

• While not a primary design tool, an understanding of how design impacts CRM strategies and automated customer journeys within an e-commerce context is advantageous.

📝 Enhancement Note: Figma is explicitly mentioned as a key requirement, indicating it's the central tool for design and prototyping at Lyst. A designer at this level should be adept at using Figma not just for mockups but for building and maintaining design systems and creating interactive prototypes.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep commitment to understanding and serving the needs of Lyst's shoppers and fashion partners, driving design decisions with the user at the forefront.
• Data-Informed Creativity: Balancing innovative design thinking with rigorous data analysis to ensure solutions are both effective and impactful.
• Collaboration & Transparency: Fostering an environment where ideas are shared openly, feedback is constructive, and teams work together seamlessly across disciplines.
• Continuous Improvement: A dedication to iterative design, learning from both successes and failures, and constantly seeking ways to enhance the product and user experience.
• Passion for Fashion & Technology: A genuine interest in the fashion industry and a drive to leverage technology to transform the shopping experience.

Collaboration Style:

• Cross-Functional Squads: Working within agile teams that include product managers, engineers, and researchers, fostering a holistic approach to product development.
• Design Critiques & Feedback: Regular sessions for designers to share work, receive constructive criticism, and collectively refine solutions.
• Knowledge Sharing: Encouraging the dissemination of best practices, industry trends, and learnings across the design team and wider organization.

📝 Enhancement Note: Lyst's values emphasize a blend of user-centricity, data-driven insights, and collaborative innovation. A candidate who can demonstrate alignment with these values, particularly in how they approach problem-solving and teamwork, will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that delight users while also driving key commercial metrics for a competitive e-commerce platform.
• Evolving Fashion Landscape: Staying ahead of rapidly changing fashion trends and translating them into relevant and engaging digital experiences.
• Scalability of Design Systems: Ensuring design systems remain robust and effective as the platform and product offerings grow.
• Integrating New Technologies: Exploring and intelligently integrating emerging technologies like AI into the design process and user experience.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in areas such as interaction design, motion design, and data visualization for UX.
• E-commerce Strategy: Deepening understanding of e-commerce business models, customer acquisition strategies, and conversion optimization tactics.
• Mentorship: Learning from experienced Senior Product Designers and the Product Design Lead, gaining insights into career progression and design leadership.
• Industry Exposure: Utilizing the £1,000 annual training allowance for conferences (e.g., UX London, SmashingConf) or specialized courses to stay current with industry advancements.

📝 Enhancement Note: The challenges presented are typical for a mid-weight designer in a dynamic e-commerce environment. The growth opportunities highlight Lyst's commitment to developing its talent, offering pathways for both skill enhancement and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business objectives. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and how you measure success.)
• "How would you approach designing a new feature for Lyst that leverages AI to personalize the shopping experience? Walk us through your initial thoughts and process." (Demonstrate your understanding of AI's potential in e-commerce and your design methodology.)
• "Imagine Lyst is experiencing a drop in conversion rates on product detail pages. What steps would you take as a Product Designer to investigate and propose solutions?" (Showcase your analytical skills, problem-solving approach, and knowledge of e-commerce UX best practices.)

Company & Culture Questions:

• "Why Lyst? What specifically about our mission and platform excites you as a designer?" (Research Lyst's values, recent news, and product. Connect your passion for fashion/tech to their mission.)
• "How do you approach collaboration with product managers and engineers? Can you provide an example of a successful cross-functional project?" (Highlight your teamwork, communication skills, and ability to integrate into development teams.)
• "Describe your experience working with or contributing to design systems. What are the key benefits and challenges?" (Demonstrate your understanding of systematic design and its importance for scalability and consistency.)

Portfolio Presentation Strategy:

• Storytelling: Structure each case study as a narrative: the problem, your role, your process (research, ideation, design, testing), the solution, and the impact (quantified if possible).
• Focus on "Why": Clearly articulate the rationale behind your design decisions at each stage. Explain why you chose a particular approach or solution.
• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) to illustrate your process and final designs.
• Be Ready for Deep Dives: Expect to be asked detailed questions about specific design choices, challenges encountered, and trade-offs made.
• Highlight E-commerce Relevance: Emphasize how your past projects relate to e-commerce, user journeys, conversion, and customer engagement.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of the product design lifecycle within an e-commerce context, showcasing problem-solving skills, and articulating design rationale with clarity and confidence, especially regarding the use of Figma and design systems.

📌 Application Steps

To apply for this Mid-Weight Product Designer position at Lyst:

• Submit your application through the provided link on the Workable platform.
• Portfolio Customization: Ensure your portfolio is up-to-date, clearly showcases 2-3 strong e-commerce or app-based case studies, and highlights your proficiency with Figma and design systems. Tailor any introductory materials to Lyst's specific context.
• Resume Optimization: Update your resume to emphasize your 3+ years of product design experience, focusing on achievements in e-commerce, iOS design, and collaboration. Use keywords from the job description like "UX," "UI," "Figma," "design systems," and "user-centric."
• Interview Preparation: Practice articulating your design process and the impact of your work. Prepare to discuss your approach to user research, wireframing, prototyping, and visual design, as well as your experience with Lyst's competitors and the fashion tech industry.
• Company Research: Thoroughly research Lyst's website, app, and recent news. Understand their mission, target audience, and how they position themselves in the market. Consider how your design philosophy aligns with their customer-centric approach and their stated interest in AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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