Mid-weight Brand Designer

📍 Job Overview

Job Title: Mid-weight Brand Designer (Motion Expertise)

Company: YourStudio

Location: London, Melbourne, New York, LA (Global Team)

Job Type: Full-Time

Category: Brand Design & Motion Graphics

Date Posted: March 31, 2026

Experience Level: Mid-Level (18+ months agency experience)

Remote Status: Hybrid (3 days in office, 2 days WFH)

🚀 Role Summary

• This role is a critical creative position focused on translating brand strategy into compelling visual narratives through motion and static design.

• The Mid-weight Brand Designer will be instrumental in developing and executing 2D and 3D motion graphics, as well as contributing to broader brand system development for global clients.

• The position demands a blend of technical proficiency in design software and a strong conceptual understanding of brand building, client engagement, and cross-functional collaboration within a dynamic agency environment.

• A key aspect of this role involves contributing to a values-led studio culture, emphasizing sustainability and human connection in all creative outputs.

📝 Enhancement Note: This role is for a Brand Designer with a specific emphasis on motion graphics, requiring a minimum of 18 months of agency experience. The "Mid-weight" designation suggests a need for demonstrated autonomy in project execution and client interaction, moving beyond junior-level support. The company's focus on "strategy and experience design" implies that the designer must not only execute visually but also understand the strategic underpinnings of the brands they work with.

📈 Primary Responsibilities

• Conceptualize, design, and deliver exceptional 2D and 3D motion graphics, encompassing the entire creative lifecycle from initial ideation and storyboarding through to final asset delivery.

• Infuse projects with originality, energy, and a high level of craft, ensuring all design outputs meet YourStudio's award-winning standards.

• Confidently present design concepts and final work to both internal teams and external clients, articulating the strategic rationale and creative thinking behind each decision.

• Actively engage with clients to deeply understand their unique challenges, target audiences, business objectives, and brand ambitions, ensuring design solutions are aligned and impactful.

• Collaborate effectively with a multidisciplinary team, including strategists, other designers, makers, and storytellers, to conceptualize and shape integrated, multi-sensory brand experiences.

• Proactively research and stay abreast of current cultural, digital, and design trends, continuously seeking opportunities to push creative boundaries and innovate within brand ecosystems.

• Contribute actively to the studio's culture and ongoing initiatives, particularly those related to B Corp commitments, sustainability practices, and fostering human connection through design.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end ownership of motion design projects, from ideation to final delivery. The emphasis on "integrated, multi-sensory brand experiences" suggests that the designer will work on projects that extend beyond traditional digital or print, potentially involving physical spaces, sensory elements, and immersive environments. Client-facing responsibilities are significant, requiring strong communication and presentation skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and experience in graphic design, motion design, or a related creative field is essential.

Experience: Minimum of 18 months of professional experience in a mid-level brand design or motion graphics role, specifically within an agency setting.

Required Skills:

• Expert proficiency in Adobe After Effects for advanced motion graphics creation.

• Confident editing skills in Adobe Premiere Pro for video integration and final output.

• Strong command of Adobe Photoshop and Illustrator for graphic design, asset creation, and manipulation.

• A solid understanding of brand systems, including logo development, visual identity guidelines, and maintaining brand consistency across various touchpoints.

• Deep knowledge of design principles, typography, color theory, and layout composition.

• Proven ability to express creative ideas clearly and effectively through visual mediums such as storyboards, mood boards, and design treatments.

• Demonstrable collaborative mindset, with a strong capacity for teamwork, constructive feedback, and a proactive approach to learning and skill development.

Preferred Skills:

• Experience with 3D design software or workflows to enhance motion graphics capabilities.

• Familiarity with interactive design principles or UI/UX design to contribute to digital experience projects.

• Knowledge of sustainability principles and how to integrate them into design processes and outputs.

• Experience working with global brands or on international projects.

📝 Enhancement Note: The requirement for "expert skills in After Effects" and "confident editing in Premiere Pro" clearly positions this role as heavily focused on motion. The "minimum 18 months' experience in a mid-level role, in agency" specifies the required experience level and context. The emphasis on "brand systems, tone of voice, and design principles" indicates that the motion design must be strategically grounded and on-brand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality design projects that showcase both static brand identity work and dynamic motion graphics.

• Specific case studies demonstrating the journey from concept to final execution, highlighting creative problem-solving and strategic thinking.

• Examples of 2D and 3D motion design, illustrating range in style, technique, and application (e.g., explainer videos, social media content, brand animations, UI animations).

• Projects that exhibit a strong understanding and application of brand systems, showing how motion and design elements reinforce brand identity and messaging.

Process Documentation:

• For each portfolio piece, provide a brief overview of the creative process undertaken, including research, ideation, and development stages.

• Detail the specific software and tools used for each project, particularly highlighting After Effects, Premiere Pro, Photoshop, and Illustrator workflows.

• Explain the strategic rationale behind key design decisions and motion choices, connecting them to client objectives and audience engagement.

• Showcase how feedback was incorporated and how the design evolved throughout the project lifecycle.

📝 Enhancement Note: As this is a design role, a strong portfolio is paramount. The emphasis on "motion design" and "brand systems" means the portfolio should not only be visually impressive but also demonstrate a strategic understanding of how design and motion serve brand objectives. The "process documentation" aspect requires candidates to articulate their thinking, not just present finished work.

💵 Compensation & Benefits

Salary Range: Competitive salary available upon request. Based on industry standards for a Mid-weight Brand Designer with motion expertise in London, Melbourne, New York, or LA, this typically ranges from £45,000 - £65,000 GBP / $70,000 - $95,000 USD / $90,000 - $130,000 AUD annually, depending on specific location, experience, and negotiation.

Benefits:

• Hybrid working policy: 3 days in the office and 2 days working from home, fostering a balance between collaboration and flexibility.

• Generous holiday allowance: 25 days plus bank holidays, a dedicated well-being day, 2 community days, and your birthday off.

• Private Healthcare.

• 2-week Working Abroad Opportunity, enabling employees to work remotely from different locations.

• Opportunities to work from YourStudio's global studios while traveling.

• Access to a dedicated learning platform for continuous professional development.

• Enhanced parental leave policies, supporting employees through significant life events.

• Social perks: Lunch club, Thursday office drinks, Summer and Christmas parties to foster team connection and celebrate achievements.

Working Hours: Standard full-time hours, with the flexibility of a hybrid work arrangement. The specific daily schedule should align with team collaboration needs and client project timelines.

📝 Enhancement Note: The salary is "available upon request," indicating it's competitive and likely negotiable. The benefits package is extensive, highlighting a strong focus on employee well-being, work-life balance, and professional growth, which are attractive to creative professionals. The mention of "global studios" and "working abroad opportunity" speaks to a globalized and flexible work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Strategy and Experience Design Agency, specializing in creating next-generation experiences and environments for global brands and retailers. The company operates at the intersection of brand strategy, communication design, digital experiences, and physical environments, with a strong emphasis on sensory engagement and sustainability.

Company Size: YourStudio is a global agency with studios in London, Melbourne, New York, and LA. While the exact employee count isn't specified, the existence of multiple international studios and a "global team" suggests a medium to large-sized agency, likely employing over 100 individuals.

Founded: The founding date is not specified but is implied to be established enough to have multiple global locations and a reputation for award-winning work. The mention of being a Certified B Corp and a Sunday Times Best Places to Work 2025 recipient points to a company with a strong, established ethos and commitment to its people and values.

Team Structure:

• The design team is part of a multidisciplinary structure that includes strategists, designers (brand, experience, motion), makers, and storytellers.

• The Mid-weight Brand Designer will likely report to a Creative Director or Senior Design Lead within the Brand Design discipline.

Methodology:

• Data-Driven Insights: Leveraging market research, client data, and user insights to inform brand strategy and design decisions.

• Integrated Experience Design: Blending physical, digital, and sensory elements to create cohesive and immersive brand experiences.

• Human-Centric Approach: Focusing on inspiring human connection and understanding user needs and motivations.

• Sustainable Thinking: Embedding environmental and social responsibility into all aspects of the design process and final outputs.

Company Website: https://careers.weareyourstudio.com

📝 Enhancement Note: The company positions itself as a leader in creating innovative brand experiences, with a strong emphasis on human connection and sustainability. This is reinforced by their B Corp certification and recognition as a top employer. The multidisciplinary team structure suggests a highly collaborative and integrated approach to projects.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Mid-weight," indicating an individual who has moved beyond entry-level responsibilities. They are expected to handle significant portions of projects independently, contribute creatively with a degree of autonomy, and effectively present their work and rationale. This level signifies a growing expertise in brand design and motion graphics, with the potential to take on more complex briefs and mentor junior team members.

Reporting Structure: The Mid-weight Brand Designer will likely report to a Creative Director or a Senior Brand Designer. They will work closely with strategists, other designers (brand, digital, experience), and potentially project managers to deliver integrated client solutions.

Operations Impact: While not a traditional "operations" role, the impact is significant in shaping brand perception, driving client engagement, and contributing to the agency's reputation for award-winning creative work. Successful execution of motion and brand design directly influences client satisfaction, project success, and ultimately, the agency's revenue and growth. The ability to translate strategy into compelling visuals is key to this impact.

Growth Opportunities:

• Creative Leadership: Progressing to Senior Brand Designer or Art Director roles, leading creative projects, and mentoring junior talent.

• Specialization: Deepening expertise in specific areas such as complex 3D motion graphics, interactive brand experiences, or sustainable design practices.

• Global Mobility: Leveraging the opportunity to work from or collaborate across YourStudio's international studios.

• Skill Expansion: Utilizing the dedicated learning platform and project diversity to expand skill sets into areas like UX/UI, immersive environments, or strategic brand development.

• Impactful Work: Contributing to high-profile global brands and award-winning campaigns, building a strong professional portfolio and reputation.

📝 Enhancement Note: The "Mid-weight" title implies a clear career trajectory within the agency. Growth opportunities are tied to deepening creative expertise, taking on leadership responsibilities, and contributing to the agency's strategic goals and international presence.

🌐 Work Environment

Office Type: YourStudio operates with a hybrid model, encouraging a blend of in-office collaboration and remote flexibility. The office environment is likely designed to foster creativity, collaboration, and team cohesion, with spaces for brainstorming, client presentations, and focused individual work.

Office Location(s): The role is available across their global studios: London, Melbourne, New York, and Los Angeles. This offers potential for international collaboration and even temporary work stints at other locations.

Workspace Context:

• Collaborative Hub: The 3 days in the office are intended for team interaction, brainstorming sessions, workshops, and client meetings, facilitating spontaneous creative exchange and problem-solving.

• Technology-Rich: Expect access to industry-standard design software and hardware, supporting advanced motion graphics and design creation.

• Inspiring Atmosphere: The agency likely cultivates an inspiring physical space that reflects its creative output and brand values, encouraging innovation and a passion for design.

• Global Connectivity: The interconnectedness of global studios means designers will likely use digital collaboration tools extensively to connect with colleagues worldwide.

Work Schedule: A standard full-time schedule is expected, with the hybrid model allowing for 2 days of remote work per week. Flexibility may be required to meet client deadlines or specific project demands, but the core structure aims for work-life balance.

📝 Enhancement Note: The hybrid model is a key feature, with a defined structure of 3 days in the office and 2 days remote. This suggests a deliberate effort to balance the benefits of in-person collaboration with the flexibility of remote work, a common practice in creative agencies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess alignment with the role's technical requirements, experience level, and creative style.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, showcasing key projects, explaining their creative process, and articulating the strategic thinking behind their work, with a strong emphasis on motion design.

• Skills/Technical Interview: Discussion and potential practical exercises to evaluate proficiency in After Effects, Premiere Pro, Photoshop, and Illustrator, as well as understanding of brand systems and design principles.

• Team/Cultural Fit Interview: Meeting with potential team members and leadership to assess collaborative abilities, communication style, cultural alignment with YourStudio's values (B Corp, sustainability, human connection), and overall enthusiasm for the role.

• Client Scenario Discussion: Potentially a discussion or case study involving a hypothetical client brief to gauge problem-solving skills, strategic thinking, and ability to translate requirements into creative solutions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase both excellent brand design and compelling motion graphics. Ensure a good mix of 2D and 3D work if applicable.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process (ideation, conceptualization, execution), the tools used, and the final outcome. Quantify impact where possible (e.g., engagement metrics, client satisfaction).

• Highlight Motion Expertise: Dedicate specific sections or projects to demonstrating your mastery of After Effects and Premiere Pro. Show a range of motion techniques and styles.

• Showcase Brand Thinking: For each project, explain how your design and motion choices support the brand's strategy, tone of voice, and overall objectives.

• Prepare for Questions: Anticipate questions about your creative decisions, your approach to collaboration, how you handle feedback, and what inspires you. Be ready to discuss your understanding of YourStudio's values.

Challenge Preparation:

• Motion Design Exercise: Be prepared for a potential short-term creative challenge where you might be asked to create a short animation or storyboard a concept based on a given brief.

• Brand System Application: Practice applying design principles and motion to existing or hypothetical brand guidelines.

• Presentation Skills: Rehearse your portfolio presentation to be concise, engaging, and within a specified time limit. Focus on clear communication of your thought process.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio, particularly their motion design capabilities and strategic brand thinking. Candidates should be prepared to articulate their process and rationale in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics: Adobe After Effects (Expert Level), Adobe Premiere Pro (Confident Editing).

• Graphic Design: Adobe Photoshop, Adobe Illustrator.

• 3D Design (Preferred): Software like Cinema 4D, Blender, or similar for 3D motion graphics integration.

• Prototyping/Interaction (Preferred): Tools such as Figma, Adobe XD, or Sketch for potential UI/UX contributions.

Analytics & Reporting: While not directly responsible for deep analytics, understanding how design impacts engagement metrics is beneficial. Familiarity with tools that track video performance or website engagement could be advantageous.

CRM & Automation: Not directly applicable to this design role, but understanding how brand assets are deployed across marketing channels might involve some awareness of marketing automation or content management systems.

📝 Enhancement Note: The core technical requirements are firmly within the Adobe Creative Suite, with a strong emphasis on After Effects. Proficiency in these tools is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Craft & Excellence: A deep commitment to high-quality design and motion execution, pushing creative boundaries to deliver award-winning work.

• Human Connection: Prioritizing designs that inspire genuine interaction and emotional resonance with audiences.

• Sustainability: Integrating environmental and social responsibility into design processes and project outcomes, reflecting B Corp principles.

• Collaboration & Support: Fostering a supportive team environment where ideas are shared freely, feedback is constructive, and collective success is paramount.

• Curiosity & Innovation: Encouraging continuous learning, exploration of new trends, and a proactive approach to creative problem-solving.

Collaboration Style:

• Integrated Teams: Working seamlessly within multidisciplinary teams, valuing diverse perspectives from strategists, designers, and makers.

• Open Communication: Encouraging transparent dialogue, active listening, and clear articulation of ideas and feedback.

• Shared Ownership: A collective responsibility for project success, where individuals contribute their expertise to achieve common goals.

• Feedback-Driven: Embracing constructive criticism as an opportunity for growth and refinement of creative work.

📝 Enhancement Note: The company culture is strongly defined by its B Corp status and commitment to human connection and sustainability. These values are expected to permeate the daily work and decision-making processes of all team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Needs: Effectively translating strategic client objectives into innovative and impactful design solutions that also meet commercial requirements.

• Pace of a Global Agency: Managing multiple projects simultaneously across different time zones and client expectations in a fast-paced environment.

• Evolving Design Trends: Staying ahead of rapid changes in digital media, motion graphics techniques, and consumer engagement platforms to maintain a competitive edge.

• Integrating Sustainability: Developing practical and aesthetically pleasing ways to embed sustainable practices into design outputs that resonate with clients and consumers.

Learning & Development Opportunities:

• Advanced Motion Techniques: Access to training and resources to master cutting-edge motion graphics software and techniques.

• Cross-Disciplinary Learning: Opportunities to learn from strategists, experience designers, and makers, broadening understanding of integrated brand experiences.

• Global Exposure: Working on international projects and potentially collaborating with teams in different studios, offering diverse market perspectives.

• Sustainability Focus: Deepening knowledge and application of sustainable design principles within a leading B Corp agency.

• Career Progression: Clear pathways to senior roles, art direction, and specialized design leadership within the agency.

📝 Enhancement Note: The challenges are typical for a mid-level designer in a busy, global agency, emphasizing the need for strong time management, client handling, and continuous learning. Growth opportunities are well-defined and tied to the agency's innovative and global nature.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance a strong creative vision with specific client constraints. How did you approach it, and what was the outcome?" (Focus on problem-solving, negotiation, and strategic compromise).

• "Walk us through your process for creating a 30-second brand animation from brief to final delivery. What are the key stages and considerations?" (Focus on motion design workflow, technical execution, and strategic rationale).

Company & Culture Questions:

• "What interests you most about YourStudio's approach to experience design and its commitment to sustainability and human connection?" (Showcase research into the company's values and mission).

• "How do you approach collaboration within a multidisciplinary team, especially when working with strategists or non-designers?" (Highlight teamwork, communication skills, and ability to integrate different perspectives).

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of YourStudio and why you're a good fit. Then, present 3-4 key projects, dedicating ample time to your motion design work. For each project, clearly state the brief, your role, the problem, your solution (design and motion), and the results.

• Emphasize Process: Don't just show the final output; explain your thought process, ideation, and how you arrived at your design solutions. Use storyboards and mood boards to illustrate early concepts.

• Showcase Motion Skills: For motion projects, be prepared to discuss technical aspects, software used, and specific animation techniques. Consider sharing short video clips or interactive demos if possible.

• Connect to Values: Whenever possible, link your project decisions and outcomes to YourStudio's values of human connection, sustainability, and creative excellence.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design and motion skills but also a strategic understanding of brand building, client management, and alignment with YourStudio's unique company culture and values.

📌 Application Steps

To apply for this Mid-weight Brand Designer position:

• Visit the application link provided: https://careers.weareyourstudio.com/jobs/7490768-mid-weight-brand-designer

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your brand design and motion graphics expertise, ensuring a balance of 2D and 3D work. Prepare to articulate the strategic rationale behind each piece.

• Tailor Your CV: Highlight your agency experience, proficiency in After Effects, Premiere Pro, Photoshop, and Illustrator, and any experience with brand systems and client interaction. Use keywords from the job description.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on clear communication of your creative process, strategic thinking, and motion design capabilities. Be ready to discuss how your work aligns with YourStudio's values.

• Research YourStudio: Thoroughly understand the company's work, client base, B Corp status, sustainability commitments, and overall mission to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding salary and specific interview processes, should be verified directly with YourStudio during the application or interview stages.