Mid Visual Designer

📍 Job Overview

Job Title: Mid Visual Designer

Company: Careers at Tide

Location: Delhi NCR, India

Job Type: Full-time

Category: Marketing / Art & Design

Date Posted: March 31, 2026

Experience Level: Mid-Level (4-6 years)

Remote Status: On-site

🚀 Role Summary

• Develop visually engaging graphics, illustrations, and layouts for digital and print media, ensuring alignment with brand guidelines and marketing objectives.

• Conceptualize, shoot, and edit video content, integrating motion graphics, transitions, and sound design to enhance brand storytelling and product feature communication.

• Ensure consistency in visual elements and brand identity across various marketing platforms, including social media, emails, websites, and print collateral.

• Collaborate closely with cross-functional teams, including marketing, content, and product, to conceptualize and execute innovative design solutions that meet business objectives and support marketing strategies.

• Produce high-quality, engaging content for digital channels that resonates with target audiences, with a specific focus on social media and digital platforms.

📝 Enhancement Note: This role is for a Visual Designer, not directly within Revenue Operations, Sales Operations, or GTM. However, the creative output directly supports GTM initiatives by enhancing brand visibility and engagement. The role requires strong proficiency in design tools and video production, with an emphasis on creating content for digital and social media platforms. The core responsibilities are geared towards supporting marketing and brand efforts, which are integral to Go-To-Market strategies.

📈 Primary Responsibilities

• Design and produce visually compelling graphics, illustrations, and layouts for a wide range of media, including digital platforms, social media campaigns, email marketing, websites, and print collateral, strictly adhering to brand guidelines.

• Conceptualize, plan, shoot, and edit video content, including product explainer videos and 2D animated videos, incorporating motion graphics, sound design, and transitions to effectively communicate brand messaging and product features.

• Maintain a high standard of visual consistency and brand integrity across all marketing touchpoints, ensuring a cohesive and professional brand presentation.

• Work collaboratively with marketing, content, and product teams to translate business objectives and campaign requirements into impactful visual designs and creative solutions.

• Create engaging and effective content tailored for digital channels, with a particular focus on social media platforms, to drive audience engagement and support overall marketing strategies.

• Proactively incorporate and act upon constructive feedback from stakeholders and team members to refine designs and ensure project goals are met within deadlines.

• Stay abreast of evolving design trends, industry best practices, and competitor activities to inject fresh ideas and innovative approaches into the design process.

📝 Enhancement Note: The responsibilities are focused on visual creation and brand representation, which directly support GTM efforts by enhancing brand perception and campaign effectiveness. The emphasis on digital and social media content creation is critical for modern GTM strategies.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Multimedia, or a related field is often preferred for mid-level design roles.

Experience: 4 to 6 years of professional experience in visual design, with a proven track record in creating graphics and video content for both digital and print media.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, and Premiere Pro.

• Strong understanding and practical application of design principles, including typography, color theory, and layout composition.

• Intermediate skills in video production, encompassing shooting, editing, and post-production enhancement for various platforms.

• Experience in creating integrated marketing campaigns across multiple channels such as social media, email campaigns, display ads, and landing pages.

• A keen eye for aesthetic detail, ensuring design consistency and maintaining the highest quality standards across all visual assets.

• Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively within cross-functional teams.

• A strong fascination for technology, a passion for design trends, and a proactive approach to continuous learning and skill development in the design field.

Preferred Skills:

• Proficiency in Figma for UI/UX design and prototyping.

• Experience with 2D animation techniques and software.

• Familiarity with content management systems (CMS) and digital asset management (DAM) tools.

• Knowledge of SEO principles as they relate to visual content optimization for digital platforms.

📝 Enhancement Note: The required skills are heavily centered around design software and principles, with a strong emphasis on video production. Understanding HTML/CSS is a valuable addition for web-related visual design tasks, bridging the gap between design and implementation. Proficiency in Figma is a common expectation for modern digital designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong range of visual design work, including digital graphics, illustrations, social media content, and campaign assets.

• Demonstrable examples of video production projects, including conceptualization, shooting, editing, and integration of motion graphics or animation.

• Case studies or project examples that highlight the application of design principles and brand guideline adherence across different media.

• Visualizations of integrated campaign elements, illustrating how cohesive design strategies were applied across social media, email, web, and print.

Process Documentation:

• Ability to articulate the design process from concept to final delivery, including stages of ideation, sketching, digital execution, and revisions.

• Documentation of how feedback from cross-functional teams was incorporated to refine designs and meet project objectives.

• Examples of workflow management for handling multiple design projects and deadlines simultaneously.

📝 Enhancement Note: For a visual design role, a strong portfolio is paramount. The portfolio should not only display creative output but also demonstrate the candidate's understanding of design processes, brand consistency, and effective communication through visuals across various channels, which directly supports marketing and GTM efforts.

💵 Compensation & Benefits

Salary Range: Based on the experience level (4-6 years) and location (Delhi NCR, India), a competitive salary range for a Mid Visual Designer would typically fall between ₹8,00,000 to ₹15,00,000 per annum. This estimate is derived from industry benchmarks for design roles in major Indian metropolitan areas, considering the specified experience.

Benefits:

• Competitive salary

• Self & Family Health Insurance

• Term & Life Insurance

• Outpatient Department (OPD) Benefits

• Mental wellbeing support through Plumm

• Learning & Development Budget

• Work From Home (WFH) Setup Allowance

• 15 days of Privilege leaves

• 12 days of Casual leaves

• 12 days of Sick leaves

• 3 paid days off for volunteering or L&D activities

Working Hours: The job description indicates 40 hours per week are expected, typical for a full-time role. Flexibility may be offered, but core hours will likely align with standard business operations to facilitate cross-functional collaboration.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Visual Designer with 4-6 years of experience in the Delhi NCR region. The listed benefits are comprehensive and align with standard offerings for full-time employees in the tech/fintech industry in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Business Banking Services. Tide operates in a rapidly evolving financial technology sector, aiming to simplify business banking and administrative tasks for SMEs.

Company Size: Tide is a significant player with over 2,500 employees globally and a member base exceeding 1.8 million. This indicates a large, established, yet agile organization.

Founded: Tide was founded in 2015, positioning it as a relatively young but well-funded and rapidly scaling company in the fintech space.

Team Structure:

• The Visual Designer will be part of a "small team of highly capable people" within a broader marketing or creative department.

• Collaboration is emphasized, with direct feedback and an encouraging action-over-deliberation approach.

Methodology:

• Data-driven decision-making is a core company philosophy, implying that design choices should ideally be informed by user data and performance metrics where applicable.

• A focus on user experience and creating "highly usable and connected administrative solutions" suggests a user-centric approach to design.

• The team values collaboration, direct feedback, and a proactive, action-oriented mindset.

Company Website: https://www.tide.co/careers/

📝 Enhancement Note: Tide's culture appears to be fast-paced, collaborative, and focused on innovation within the fintech sector. The emphasis on data-driven decisions and user-centric design is important for understanding how visual design contributes to business goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Mid Visual Designer," indicating a mid-level professional who is expected to contribute independently to design projects and collaborate effectively within a team. It's not a direct operations role but supports GTM functions.

Reporting Structure: The Visual Designer will report to a Design Lead or Marketing Manager, working closely with creative directors and cross-functional stakeholders.

Operations Impact: While not an operations role, the Visual Designer's work directly impacts the effectiveness of Go-To-Market strategies by shaping brand perception, enhancing customer engagement through compelling visuals, and supporting marketing campaigns that drive user acquisition and retention. High-quality visuals are crucial for conveying the value proposition of Tide's services to SMEs.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics, video editing, or digital campaign design.

• Leadership Potential: As experience grows, potential to move into Senior Visual Designer roles, lead design projects, or mentor junior designers.

• Cross-Functional Exposure: Working with marketing, content, and product teams provides a broader understanding of business functions, potentially leading to opportunities in product marketing or brand management.

• Industry Experience: Gaining experience in the fast-growing fintech sector offers valuable career capital.

📝 Enhancement Note: The growth path for a Visual Designer typically involves increasing creative responsibility, project leadership, and specialization. The role's contribution to GTM is via enhancing brand and marketing effectiveness.

🌐 Work Environment

Office Type: Tide has offices in Gurugram and New Delhi, suggesting a professional office environment designed for collaboration. The company mentions having technology centers and offices in various global locations, indicating a modern corporate setup.

Office Location(s): Delhi NCR, India. Specific office address details would typically be provided during the interview process.

Workspace Context:

• The environment is described as collaborative, with direct feedback and an action-oriented culture.

• Expect access to standard design software and hardware necessary for visual and video production.

• Opportunities for direct interaction with marketing, content, and product teams to ensure design alignment with business goals.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with potential for some flexibility. The emphasis on collaboration suggests that adhering to core business hours will be important for effective teamwork.

📝 Enhancement Note: The work environment is likely dynamic and collaborative, typical of a scaling fintech company. The focus on teamwork and direct feedback suggests a transparent and communicative atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and resumes for essential qualifications and experience.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing their visual design and video production work. This is a critical step.

• Technical Interview: This may involve a practical design challenge or a deep dive into the candidate's portfolio, assessing their skills in Adobe Creative Suite, video editing, and design principles.

• Cross-Functional Interviews: Conversations with marketing, content, and possibly product team members to assess collaboration skills, understanding of marketing objectives, and cultural fit.

• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Tailor the selection to highlight experience in digital graphics, social media content, and video production.

• Tell a Story: For each project, briefly explain the brief, your role, the challenges, your creative process, and the outcome or impact. Use case study format where possible.

• Demonstrate Versatility: Include examples that show proficiency across different media (digital, print, video) and styles.

• Highlight Brand Consistency: If possible, show how you've applied brand guidelines across various assets.

• Keep it Accessible: Ensure your portfolio is easily navigable online (e.g., personal website, Behance, or a dedicated portfolio platform).

Challenge Preparation:

• Be prepared for a design challenge that might involve creating social media graphics, a short video concept, or adapting existing assets.

• Practice articulating your design decisions clearly and concisely, focusing on how your visuals support marketing goals and brand messaging.

• Be ready to discuss your use of specific tools (Adobe Suite, Figma) and design principles.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio. Candidates should prepare to thoroughly discuss their work, design process, and how their skills translate to supporting marketing and GTM initiatives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro are explicitly mentioned and are core to this role.

• Figma: Mentioned as a preferred skill, indicating its use for UI/UX design and prototyping within the company.

Analytics & Reporting:

• While not directly listed, familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand content performance would be beneficial.

CRM & Automation:

• Understanding of how visual assets are used within marketing automation platforms or CRM systems would be a plus, though not a primary requirement.

• Familiarity with HTML/CSS suggests an understanding of how designs are implemented on web platforms.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and video editing software is non-negotiable. Figma is a strong asset. Understanding the implementation of digital assets (HTML/CSS) is also valuable.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on helping SMEs save time and money, suggesting that design should always consider the end-user experience.

• Innovation: Tide leverages advanced technology and aims to transform the market, implying a culture that embraces new ideas and creative solutions.

• Data-Driven: Decisions are made based on data, suggesting that designers should be open to understanding and potentially using data to inform their work.

• Collaboration: The team emphasizes working closely with direct feedback, fostering a transparent and inclusive environment.

Collaboration Style:

• Direct and frequent feedback loops are encouraged.

• Cross-functional collaboration with marketing, content, and product teams is essential.

• An action-oriented approach, prioritizing progress and execution.

📝 Enhancement Note: The company culture values innovation, user focus, and collaboration. The "One Team" philosophy suggests a unified approach to achieving company goals, where design plays a crucial supportive role.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Fintech: The fintech industry is fast-paced; design trends and marketing needs can evolve rapidly, requiring continuous learning and adaptation.

• Brand Consistency Across Markets: Ensuring visual consistency across multiple regions (UK, India, Germany, France) while adapting to local nuances can be a challenge.

• Balancing Creativity with Business Objectives: Translating marketing goals and data insights into visually compelling designs that also meet business KPIs.

• Rapid Growth Demands: Supporting the rapid growth of Tide may require designers to handle a high volume of work and adapt to evolving brand assets or campaign needs.

Learning & Development Opportunities:

• Upskilling in Motion Graphics/Animation: Deepen expertise in After Effects for advanced video and animation production.

• UI/UX Design Fundamentals: Develop skills in Figma to contribute more directly to user interface design.

• Data Visualization: Learn to translate performance data into compelling visual reports or infographics.

• Cross-Disciplinary Learning: Gain insights into marketing strategy, product development, and user research through collaboration.

📝 Enhancement Note: The challenges are typical for a designer in a fast-growing tech company. The growth opportunities are geared towards expanding design skills and gaining broader business context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Assesses adherence to brand and creative problem-solving)

• "Walk us through a video project from concept to delivery. What were the key decisions you made and why?" (Assesses video production process and rationale)

• "How do you ensure your visual designs effectively communicate the intended message and engage a target audience, especially on social media?" (Assesses understanding of audience and platform effectiveness)

Company & Culture Questions:

• "What interests you about Tide and the fintech industry?" (Assesses research and motivation)

• "How do you stay updated on the latest design trends and technologies?" (Assesses proactivity and continuous learning)

Portfolio Presentation Strategy:

• Highlight Impact: Focus on projects that demonstrate measurable impact or successful achievement of objectives, even if it's increased engagement or brand recall.

• Showcase Process: Be ready to explain your design process for key projects, including ideation, tool usage, and problem-solving.

• Explain Rationale: Clearly articulate why you made specific design choices, linking them back to the brief, brand, or audience.

• Prepare for Q&A: Anticipate questions about your choices, your strengths, areas for development, and how you'd approach specific Tide-related design tasks.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical design skills, but also an understanding of marketing objectives, brand strategy, and collaborative problem-solving relevant to a company like Tide.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the official Tide Careers Page link provided.

• Prepare Your Portfolio: Curate a strong online portfolio showcasing relevant graphic design, illustration, social media content, and video production work. Ensure it highlights your skills in Adobe Creative Suite and any other relevant tools.

• Tailor Your Resume: Emphasize your 4-6 years of experience, specific software proficiencies (Photoshop, Illustrator, After Effects, Premiere Pro, Figma), and experience with integrated campaigns and video production. Use keywords from the job description.

• Research Tide: Understand Tide's mission, target audience (SMEs), brand voice, and recent marketing campaigns. This will help you tailor your application and prepare for interview questions.

• Practice Your Narrative: Be ready to articulate your design process, explain your portfolio pieces, and discuss how your skills can contribute to Tide's GTM strategy and brand building.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.