Mid-Level Graphic Designer

📍 Job Overview

Job Title: Mid-Level Graphic Designer Company: Adoreal Location: Brazil Job Type: CONTRACTOR Category: Marketing Operations / Creative Operations Date Posted: 2025-10-21T17:33:10.627 Experience Level: Mid-Level (2-4 years) Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating high-impact visual assets for social media and digital platforms, leveraging both traditional design skills and emerging AI technologies.
• You will be instrumental in translating brand identity into engaging, scroll-stopping content across various social media channels, including Instagram, TikTok, Facebook, and LinkedIn.
• The position requires a blend of creative flair, technical proficiency in design software, and a keen understanding of social media trends and AI-driven design workflows.
• This is a strategic implementor role supporting Adoreal's rapid growth by automating content production and enhancing visual storytelling for both the company and its partner clinics.

📝 Enhancement Note: While the core title is Graphic Designer, Adoreal's description highlights a strong integration with marketing automation and content production processes, positioning this role firmly within the broader GTM operations ecosystem. The emphasis on AI tools and platform-specific content creation also suggests a need for operational efficiency and scalable design solutions.

📈 Primary Responsibilities

• Image Creation & Optimization: Adapt trending formats, layouts, and visual storytelling techniques to maintain current and engaging social media content.
• AI-Enhanced Visual Creation: Utilize AI tools (e.g., Leonardo AI, Midjourney, Runway) to generate, refine, and innovate imagery, ensuring high-end aesthetic quality and exploring AI-driven design workflows for enhanced speed and visual innovation.
• Collaborative Creative Production: Work closely with copywriters, video editors, and project managers to align on campaign goals, messaging, and cohesive visual systems for content calendars, social campaigns, and product launches.
• Video Asset Design: Create thumbnails, banners, and motion assets for video content in coordination with the Video Content Creator.
• Brand Consistency & Adaptation: Maintain strict adherence to Adoreal’s visual guidelines while adapting designs for multiple clinic brands and diverse audiences.
• Template Development: Build and maintain Figma and Adobe Suite templates to streamline recurring design workflows and ensure brand consistency across all assets.
• Social Media Design & Trends: Conceptualize and design static and motion-based graphics specifically for social media platforms, translating clinic brand identities into high-impact campaigns.
• Quality & Optimization: Perform light retouching and optimization of social visuals, including before-and-after photos, while preserving authenticity and preparing deliverables optimized for digital publishing and cross-platform performance.

📝 Enhancement Note: The responsibilities clearly indicate a need for process-oriented thinking, particularly in template development and AI workflow integration, which are crucial for scalable content production in a growth-stage company. The mention of "automating more of our content production" directly links this role to operational efficiency.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is expected.

Experience:

• 2–4 years in graphic design, with a significant focus on digital-first environments, agency work, or in-house roles specializing in social media content creation.

Required Skills:

• Technical Proficiency:
  • Mastery of Figma, Adobe Illustrator, and Adobe Photoshop.
  • Familiarity with AI visual generation and refinement tools (e.g., Leonardo AI, Midjourney, Runway).
  • Understanding of responsive and digital-first design principles.
• Creative & Strategic Acumen:
  • Strong understanding of social media aesthetics, visual storytelling, and current platform trends.
  • Ability to design for multiple brands, maintaining visual harmony and strategic messaging alignment.
  • Passion for beauty, aesthetics, and cultural trends relevant to the elective medicine industry.
• Collaboration & Communication:
  • Excellent communication and collaboration skills, essential for working with cross-functional teams.
  • Adaptability to fast-paced environments and short feedback cycles typical of social media content creation.
  • Advanced (C1) English proficiency (spoken and written) for clear communication.

Preferred Skills:

• Experience with CapCut or Adobe After Effects for video motion graphics.
• Experience in creative production workflows for consumer-facing digital platforms.

📝 Enhancement Note: The emphasis on AI tools, template development (Figma/Adobe Suite), and social media best practices indicates a need for candidates who are not only visually talented but also process-minded and adaptable to evolving technologies. The "mid-level" designation, coupled with a 2-4 year experience range, suggests they are looking for someone who can operate with some autonomy but also contribute to refining existing workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social Media Focus: Showcase a robust collection of social media graphics (static and motion), including campaign examples, platform-specific content (Instagram Stories, TikTok videos, etc.), and examples of adapting designs for different brands.
• AI Integration Examples: Include projects where AI tools were used for image generation, refinement, or to explore new visual concepts. Clearly articulate the role of AI in your process and the impact on the final output.
• Brand Adaptation Case Studies: Present examples of how you've maintained brand consistency while designing for multiple distinct brands or audiences. Highlight your approach to understanding and translating brand guidelines.
• Workflow Efficiency: Demonstrate your ability to create and utilize templates (Figma, Adobe Suite) that streamline design processes and ensure rapid turnaround times.

Process Documentation:

• Be prepared to discuss your personal design workflow, from initial concept and brief interpretation to final asset delivery and optimization.
• Articulate your experience with AI-driven design workflows and how you integrate them into a collaborative creative process.
• Explain your methods for maintaining brand consistency and quality control, especially when working across multiple brands or with user-generated content.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should focus on demonstrating not just aesthetic skill but also their understanding of efficient, scalable design processes, particularly those involving AI and template utilization for social media content production. This directly aligns with Adoreal's stated goal of automating content production.

💵 Compensation & Benefits

Salary Range:

• Estimate: For a Mid-Level Graphic Designer with 2-4 years of experience, working remotely in Brazil, a competitive salary range would typically fall between R$ 4.000 to R$ 7.000 per month (approximately $800 - $1.400 USD, subject to exchange rates). For contractor roles, this often translates to an hourly rate of R$ 25 - R$ 45.
• Explanation: This estimate is based on industry benchmarks for contract graphic design roles in Brazil, considering the remote nature of the position and the specific skill set required (including AI tools and social media expertise). The higher end of the range would reflect exceptional proficiency in AI tools and a proven track record of high-performing social media creative.

Benefits:

• Equity: All employees receive equity, aligning individual success with the company's overall growth and performance.
• Performance-Driven Growth: Limitless promotions and growth opportunities driven by performance and dedication to company principles.
• Continuous Learning: Opportunities to advance skills, attend industry conferences, and pursue certifications.
• Flexible Work Environment: As a fully remote contractor position, offering flexibility in work location and schedule.

Working Hours:

• This is a contractor role, likely requiring approximately 40 hours per week. While remote, specific project deadlines and collaborative needs may necessitate adherence to certain working hours, especially for real-time team interactions.

📝 Enhancement Note: The equity benefit is significant and aligns with Adoreal's employee-first philosophy. The salary estimate is crucial for a contractor role, and providing a range based on location and experience level offers valuable guidance. The "40 hours per week" is a standard assumption for a full-time contractor role unless otherwise specified.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vertical SaaS for Elective Medicine. Adoreal leverages innovation and disruptive technologies to enhance consumer experiences, outcomes, and predictability in this sector. This niche focus implies a need for designers who can translate complex services into accessible, visually appealing content. Company Size: Fast-growing. While an exact number isn't provided, "scaling rapidly" suggests a dynamic environment with increasing headcount and evolving processes. This presents opportunities for impact but also requires adaptability. Founded: Not specified, but the company is described as "fast-growing" and "scaling rapidly," indicating a relatively established but expanding organization.

Team Structure:

• Cross-Functional Collaboration: Close collaboration with content, video, and social media teams is a key aspect of this role.
• Reporting: Likely reports to a Creative Lead, Marketing Manager, or Head of Operations, depending on the internal structure.
• Growth-Oriented: The team is composed of ambitious individuals dedicated to achieving extraordinary results, working hard, and sharing in the company's success.

Methodology:

• Data-Driven & Efficient: Adoreal incentivizes efficient results and focuses on work that creates the most value, emphasizing "people over process" where efficiency is gained.
• Innovation & Problem-Solving: Thrives on change that minimizes complexity and improves situations for stakeholders.
• Candid Communication: Values open sharing of information, admitting mistakes freely, and a solution-oriented mindset.

Company Website: https://adoreal.com/

📝 Enhancement Note: The company culture emphasizes high performance, innovation, and a results-oriented approach, which are critical for operations roles. The focus on efficiency and value creation suggests that candidates who can demonstrate how their design work contributes to business goals will be highly regarded. The niche industry requires a designer who can grasp and visually communicate specialized services.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned to support Adoreal's growth by automating and enhancing content production. It's a crucial tactical role within the broader Go-To-Market (GTM) operations. Reporting Structure: Likely reports into a Creative or Marketing function, with significant collaboration across content and video teams. The "strategic implementor" aspect suggests a need for autonomy within defined project scopes. Operations Impact: Directly impacts marketing effectiveness by creating engaging social media content that drives brand awareness, engagement, and potentially lead generation for Adoreal and its partner clinics. The use of AI and optimization aims to increase the efficiency and ROI of content production.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design tools, motion graphics (After Effects/CapCut), and advanced Figma/Adobe Suite functionalities.
• Specialization: Potentially move towards specialized roles in motion graphics, AI art direction, or lead visual system design.
• Leadership Potential: As Adoreal scales, opportunities may arise to take on more senior design responsibilities, mentor junior designers, or lead specific creative projects. The company's philosophy of hiring "people who bleed our principles and who will hopefully be our replacement one day" indicates a strong internal growth trajectory based on performance and alignment with company values.
• Equity: The provision of equity for all employees offers a significant long-term growth opportunity tied directly to company success.

📝 Enhancement Note: The role is framed as a key contributor to operational efficiency in content creation. Growth opportunities are tied to performance, skill development, and alignment with company principles, suggesting a meritocratic environment where impactful contributions are recognized and rewarded.

🌐 Work Environment

Office Type: Fully Remote. This is a contractor position, offering significant flexibility in work location. Office Location(s): Brazil. While remote, the role is designated for candidates located within Brazil, likely to align with local contracting laws and potentially time zone considerations for collaboration.

Workspace Context:

• Digital Collaboration: Expect to work extensively with digital tools for communication (e.g., Slack, project management software) and file sharing.
• Agile & Fast-Paced: The environment is described as "fast-growing," "scaling rapidly," and having "short feedback cycles," indicating a dynamic and responsive workspace.
• Tech-Forward: The emphasis on AI tools and automation suggests a workplace that embraces and actively integrates new technologies into its operational workflows.

Work Schedule:

• Standard contractor hours are assumed (approx. 40 hours/week), but the remote nature allows for flexibility. However, successful collaboration with cross-functional teams will likely require availability during core business hours for key meetings and rapid feedback loops.

📝 Enhancement Note: The remote and contractor nature of the role requires self-discipline and proactive communication. Candidates should be comfortable with digital collaboration tools and adapting to the fast-paced, iterative nature of social media content creation and GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief review of your resume and portfolio to assess basic qualifications and alignment with the role's core requirements.
• Portfolio Presentation: A key stage will involve presenting your portfolio, showcasing your best work, and articulating your design process, especially your experience with AI tools and social media content.
• Skills Assessment/Challenge: You may be given a short design challenge or a case study to assess your ability to meet Adoreal's aesthetic standards, work within brand guidelines, and potentially utilize AI tools under a time constraint.
• Cross-Functional Interviews: Interviews with members of the content, video, or social media teams to evaluate collaboration skills, communication clarity, and cultural fit.
• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, growth potential, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your social media design expertise, AI tool usage, brand adaptation skills, and efficiency through template use.
• Tell a Story: For each project, explain the brief, your creative process, the tools used (highlighting AI), the challenges faced, and the results achieved (if quantifiable).
• Showcase AI Integration: Clearly label and explain how AI was used in specific projects and what value it added.
• Demonstrate Adaptability: Include examples of how you've designed for different brands or adapted content for various social media platforms.
• Highlight Efficiency: If possible, show examples of templates you've created or workflows that demonstrate your ability to produce content efficiently.

Challenge Preparation:

• AI Tool Familiarity: Practice using common AI image generation tools to quickly produce relevant visuals.
• Platform Trends: Stay updated on current visual trends and best practices for Instagram, TikTok, Facebook, and LinkedIn.
• Brand Interpretation: Be ready to quickly interpret a brand brief and apply it to design concepts.
• Conciseness: Prepare to present your work and ideas clearly and concisely, respecting time limits.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your process, especially concerning AI integration and efficiency. Be prepared for practical assessments and to discuss how your design work supports marketing objectives.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and template creation. Proficiency is a must.
• Adobe Illustrator: For vector graphics, logos, and complex illustrations.
• Adobe Photoshop: For image manipulation, retouching, and raster-based design.

AI & Motion Graphics Tools:

• AI Visual Tools: Leonardo AI, Midjourney, Runway (or similar). Familiarity and practical experience are highly valued.
• Motion Graphics (Plus): CapCut or Adobe After Effects for creating animated graphics and motion assets.

Collaboration & Workflow Tools:

• Project Management Software: Likely used for task assignment and tracking (e.g., Asana, Trello, Jira).
• Communication Platforms: Slack or similar for day-to-day team interaction.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is foundational. The strong emphasis on AI tools indicates a need for candidates who are proactive in learning and integrating new technologies into their design workflow, which is a key aspect of operations efficiency in creative roles.

👥 Team Culture & Values

Operations Values:

• Company First: Prioritizing Adoreal's success over individual egos, demonstrating a commitment to collective achievement.
• Candid & Humble: Open communication, admitting mistakes, and a solution-oriented approach are rewarded. Quiet confidence and open humility are encouraged.
• Innovation & Efficiency: Finding the right problems and solving them with solutions that minimize complexity. Incentivizing efficient results and focusing on high-value work.
• Respect & Integrity: Treating teammates with respect regardless of level, avoiding "bowing up and knocking down."
• Continuous Improvement: Steadfast pursuit of betterment for the company, colleagues, and oneself.

Collaboration Style:

• Solution-Oriented: Working collaboratively to find solutions, especially when admitting mistakes or facing challenges.
• Cross-Functional Integration: Working closely with copywriters, video editors, and project managers to ensure cohesive campaign execution.
• Feedback Exchange: Adaptability to fast-paced environments and short feedback cycles implies a culture of constructive and rapid feedback.

📝 Enhancement Note: Adoreal's core principles are deeply embedded in their culture, emphasizing a high-performance, ethical, and collaborative environment. Candidates who can demonstrate alignment with these values, particularly in areas of transparency, efficiency, and respect, will be well-suited for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling Environment: Adapting to evolving processes, tools, and team structures as the company grows rapidly.
• AI Integration Nuances: Mastering AI tools to consistently produce high-quality, on-brand visuals while navigating ethical considerations and rapid technological changes.
• Balancing Speed and Quality: Meeting the demands of fast-paced social media content creation while maintaining Adoreal's high aesthetic standards and brand consistency across multiple clinics.
• Cross-Brand Consistency: Effectively managing visual identity across diverse clinic brands, ensuring each is represented authentically yet cohesively within Adoreal's overarching vision.

Learning & Development Opportunities:

• Cutting-Edge Tech: Gain hands-on experience with advanced AI design tools and workflows, positioning yourself at the forefront of creative technology.
• Industry Specialization: Develop deep expertise in visual communication for the elective medicine sector.
• Operational Efficiency: Contribute to and learn from the automation of content production processes, enhancing your understanding of GTM operations.
• Performance-Based Advancement: Significant opportunities for promotion and growth directly tied to your performance and demonstrated impact within the company.
• Equity Ownership: Benefit from the financial upside of Adoreal's success through company equity.

📝 Enhancement Note: This role offers a unique opportunity to gain experience at the intersection of creative design, cutting-edge AI technology, and efficient GTM operations, all within a high-growth tech company. The challenges are directly linked to opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "Describe a project where you successfully used AI tools to enhance your design process or final output. What were the benefits and challenges?" Be ready to discuss specific tools and techniques.
• Brand Adaptation: "How do you approach maintaining brand consistency while designing for multiple distinct brands or target audiences? Provide an example." Focus on your process and strategic thinking.
• Social Media Trends: "What are the current visual trends you're seeing on [Instagram/TikTok/LinkedIn] that you think would be particularly effective for a brand in the elective medicine space?" Demonstrate your understanding of platform dynamics.
• Efficiency & Process: "How have you used templates or streamlined workflows to increase your design output efficiency? Can you give an example of how you might apply this at Adoreal?"

Company & Culture Questions:

• Values Alignment: "Which of Adoreal's core principles resonates most with you, and how have you demonstrated this in your previous roles?" Prepare specific examples.
• Collaboration Style: "Describe a time you collaborated with a copywriter or video editor. How did you ensure your visual assets effectively supported their content?"
• Growth Mindset: "How do you stay current with design trends and new technologies like AI?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight social media work, AI-generated visuals, and brand adaptation projects.
• Context is Key: For each piece, briefly explain the objective, your role, the tools used (especially AI), and the intended outcome.
• Articulate Your Process: Be ready to walk through your workflow, emphasizing efficiency and problem-solving.
• Quantify When Possible: If you have metrics on engagement, reach, or conversion related to your designs, present them.
• Enthusiasm for AI: Convey genuine interest and competence in using AI tools for design.

📝 Enhancement Note: Prepare to discuss specific examples of your work, focusing on storytelling, process, and the impact of your designs. Demonstrating your understanding of AI and your ability to work efficiently in a fast-paced, collaborative environment will be crucial.

📌 Application Steps

To apply for this operations-support role:

• Submit your application through the Adoreal careers portal.
• Portfolio Customization: Ensure your portfolio prominently features social media design work, examples of AI tool integration, and instances of brand adaptation. Tailor your presentation to showcase efficiency and strategic thinking.
• Resume Optimization: Highlight your experience with Figma, Adobe Suite, AI visual tools, and social media content creation. Quantify achievements where possible, focusing on efficiency and impact.
• Interview Preparation: Practice articulating your design process, especially how you leverage AI and templates for efficient, high-quality output. Prepare concise answers for questions about collaboration, brand consistency, and company values.
• Company Research: Familiarize yourself with Adoreal's mission, industry, and core principles. Understand how their values translate into a dynamic, growth-oriented work environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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