Mid-Level Graphic Designer

📍 Job Overview

Job Title: Mid-Level Graphic Designer Company: Adoreal Location: Colombia (Remote) Job Type: CONTRACTOR Category: Marketing & Design Operations Date Posted: 2025-08-04T17:35:48.76 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Drive visual content creation and optimization for a vertical SaaS company specializing in elective medicine, supporting high-end aesthetic clinics across multiple international markets.
• Leverage AI visual tools and digital design software to produce consistent, high-quality imagery for websites, blogs, social media, and marketing collateral, ensuring brand cohesion.
• Collaborate with cross-functional teams including content creators, video editors, and project managers to align visual assets with strategic marketing and communication objectives.
• Contribute to the development and implementation of scalable design workflows and reusable templates to enhance production efficiency and reduce turnaround times.
• Adapt existing visual assets and apply brand guidelines across diverse clinic profiles, ensuring a premium and consistent aesthetic experience for all stakeholders.

📝 Enhancement Note: This role is positioned within Adoreal's Marketing & Design team but has a strong operational component focused on production efficiency and workflow automation, particularly through AI tools. The "Operations" category reflects this emphasis on systematic content generation and brand management at scale, aligning with a GTM support function.

📈 Primary Responsibilities

• Generate and refine AI-based imagery (using tools like Leonardo AI, Midjourney) for websites, treatment pages, blogs, and social media, ensuring alignment with each clinic’s specific aesthetic and brand guidelines.
• Perform light retouching and optimization of before-and-after client photos to enhance clarity, consistency, and visual appeal across clinic websites and galleries, maintaining authenticity.
• Assist in designing and implementing visual assets within Figma, adhering to established templates and layouts for treatment pages, before/after galleries, and blog content.
• Design engaging graphics and video thumbnails for social media platforms including Facebook, Instagram, TikTok, and LinkedIn, coordinating with content and video teams on visual direction.
• Create design variations for multiple clinics while strictly maintaining consistency with master brand guidelines, adapting master designs into derivative assets (e.g., resizing, localization, format shifts).
• Develop reusable design templates in Figma or Adobe Suite to streamline visual production workflows and improve overall asset creation efficiency.
• Provide general design support to senior designers, including visual adjustments, layout fixes, presentation design, and the creation of various campaign assets.
• Support the implementation of AI-driven workflows to scale asset creation, aiming to improve quality and significantly reduce turnaround times for design deliverables.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and operational efficiency through AI and template utilization. This suggests a need for a designer who can not only produce high-quality visuals but also think critically about scalable production processes and tool integration.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital media and web design. Experience working with SaaS companies or in a fast-paced agency environment is a plus.

Required Skills:

• Proficiency in Figma for layout design and asset creation.
• Advanced skills in Adobe Illustrator and Adobe Photoshop for image manipulation, vector graphics, and digital illustration.
• Strong understanding of branding principles and the ability to interpret and apply diverse brand aesthetics across various deliverables.
• Experience working with digital-first content, including understanding of responsive design principles and optimization for web and social media platforms.
• Excellent communication skills, with the ability to collaborate effectively with copywriters, video editors, project managers, and senior design staff.
• High level of adaptability and comfort working in fast-paced environments with short feedback cycles and evolving technologies, particularly AI and automation tools.
• Advanced (C1) proficiency in spoken and written English for effective communication with international teams and clients.

Preferred Skills:

• Familiarity with AI visual generation tools such as Midjourney, Leonardo AI, or similar platforms.
• Experience in light photo retouching, specifically for before-and-after imagery in the aesthetic medicine industry.
• Basic understanding of video editing principles or experience designing video thumbnails.
• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) for general business communication and presentation needs.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and AI tools points to a modern digital design workflow. The "Mid-Level" designation, combined with the 2-5 year experience range, suggests a need for a designer who is technically proficient and can work with some autonomy, but also requires guidance from senior team members.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse design projects that demonstrate proficiency in Figma, Adobe Illustrator, and Photoshop.
• Include examples of digital assets created for web, social media, and marketing campaigns.
• Present projects that highlight an understanding of brand consistency and the ability to adapt designs across different contexts or clients.
• Feature at least one project that involved optimizing or creating visual content using AI tools, if available.
• Provide clear explanations for design choices, target audience, and the problem each design aimed to solve.

Process Documentation:

• Candidates are expected to articulate their process for creating visual assets, from initial concept and briefing to final delivery and refinement.
• Be prepared to discuss how they manage multiple design projects simultaneously, prioritize tasks, and incorporate feedback from stakeholders.
• Demonstrate an understanding of workflow optimization, including how they might use templates or AI tools to increase efficiency in design production.

📝 Enhancement Note: While not explicitly stated as a "portfolio submission" requirement in the raw data, the nature of the role and the emphasis on AI and efficiency strongly suggest that a portfolio showcasing relevant skills and process thinking is critical for evaluation. This section infers those expectations based on industry best practices for design roles supporting scalable operations.

💵 Compensation & Benefits

Salary Range: As a contractor position based in Colombia, the expected salary range for a Mid-Level Graphic Designer with 2-5 years of experience would typically fall between COP 4,000,000 and COP 7,000,000 per month, depending on skill set, experience, and the specific scope of work.

Benefits:

• Equity: Employees receive equity in the company, aligning personal success with Adoreal's growth.
• Growth Opportunities: Limitless potential for promotions and career advancement driven by performance and dedication.
• Dynamic Work Environment: Opportunity to work with innovative technologies and contribute to transforming the elective medicine industry.
• International Exposure: Work with clients and teams across the UK, US, Sweden, and Switzerland.

Working Hours: The role is structured around a 40-hour work week, common for full-time equivalent contractor roles. Flexibility in scheduling is likely, allowing for adaptation to different time zones and personal productivity peaks, provided core responsibilities and collaboration needs are met.

📝 Enhancement Note: Given the contractor status and international remote nature, salary is estimated based on typical contractor rates in Colombia for skilled creative professionals. The primary benefit highlighted is equity, which is significant for a contractor role and indicates a strong alignment with company success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Adoreal operates in the vertical SaaS sector, specifically serving the elective medicine industry. This means they provide specialized software solutions designed to improve consumer experiences, outcomes, and predictability for aesthetic clinics. The market context involves high-end service providers where visual branding and client experience are paramount. Company Size: While not explicitly stated, the company's rapid scaling and focus on automation suggest a growing, dynamic startup or scale-up environment. This typically means a flatter hierarchy, more direct access to leadership, and a high degree of individual impact. Founded: The founding date is not provided, but the description of "fast-growing" and "scaling rapidly" indicates a relatively young company that has found product-market fit and is now focused on expansion.

Team Structure:

• The designer will join the Marketing & Design team, likely reporting to a Senior Designer or Marketing Manager.
• This team collaborates closely with content creators, video editors, and project managers, indicating a cross-functional approach to marketing asset production.
• The role requires interaction with senior design staff for guidance and support, suggesting a mentorship dynamic within the team.

Methodology:

• Adoreal emphasizes innovation and disruptive technologies, particularly AI, to automate content production, scheduling, and reporting.
• The company prioritizes efficient results and value creation for stakeholders, focusing on work that drives the most impact.
• A data-driven approach is implied, with a focus on improving outcomes and predictability for their clients.

Company Website: https://adoreal.com/

📝 Enhancement Note: The company culture is described as high-performing, ambitious, and values-driven, with principles emphasizing company success over individual ego, candid communication, innovation, efficient results, and mutual respect. This suggests an environment where initiative, collaboration, and a commitment to excellence are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role. In an operations context, this means executing established design processes and workflows with a degree of autonomy, contributing to efficiency improvements through tool adoption (like AI), and supporting senior team members. The role is crucial for scaling content production in a standardized yet adaptable manner. Reporting Structure: The designer will likely report to a Senior Graphic Designer or a Marketing Lead. They will be part of the Marketing & Design team, collaborating with other operational functions like content and project management. Operations Impact: The graphic designer directly impacts Adoreal's Go-To-Market (GTM) strategy by ensuring that marketing materials and client-facing visuals are high-quality, on-brand, and produced efficiently. This supports the company's ability to scale its services to aesthetic clinics and maintain a premium brand image across diverse markets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI visual tools, advanced Figma workflows, or digital asset management for scalable operations.
• Leadership Potential: Transition into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or specializing in brand strategy for specific market segments.
• Process Improvement: Contribute to the development and refinement of design production workflows, potentially leading initiatives focused on automation and efficiency gains.
• Cross-functional Mobility: Gain exposure to other marketing operations functions, such as content strategy, digital marketing campaign management, or project management within a growing tech company.

📝 Enhancement Note: The "Mid-Level" designation implies a capacity for independent work on defined tasks and a role in improving existing processes, aligning with operational goals. Growth is framed around specialization and potential leadership within the design function or broader marketing operations.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is digital and distributed. Office Location(s): While the role is based in Colombia, the company serves clients in the UK, US, Sweden, and Switzerland, and the team is likely distributed globally. The primary operational base for the role is remote within Colombia.

Workspace Context:

• The work environment is entirely digital, relying on collaboration tools and cloud-based design software.
• Collaboration is expected to occur primarily through online platforms (e.g., Slack, email, project management tools, video conferencing).
• The team culture promotes innovation and efficiency, suggesting an environment where new tools and methods are readily adopted.

Work Schedule: The standard work schedule is 40 hours per week. As a remote contractor, there's likely flexibility in daily start and end times, provided that core collaboration hours and project deadlines are met. This flexibility is beneficial for managing tasks related to international client bases and varied time zones.

📝 Enhancement Note: The fully remote nature necessitates strong self-management skills and proactive communication. The distributed team structure means that clear digital communication protocols and asynchronous work capabilities are essential for success.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess technical skills, experience, and fit with the role requirements. Emphasis will be placed on digital design proficiency and any AI tool exposure.
2. Technical Interview: A discussion focused on your design process, tool proficiency (Figma, Adobe Suite), and understanding of branding and digital media. You may be asked to walk through specific projects in your portfolio.
3. Design Challenge/Portfolio Review: A practical exercise or a more in-depth review of your portfolio. This will assess your ability to adapt designs, work with AI tools (if applicable), and maintain brand consistency. Expect questions about your approach to client briefs and feedback incorporation.
4. Cultural Fit/Team Interview: An assessment of how well your working style and values align with Adoreal's core principles. You'll likely meet with team members to discuss collaboration, problem-solving, and adaptability.

Portfolio Review Tips:

• Highlight AI & Efficiency: If you have experience with AI visual tools or have workflows that showcase efficiency gains (e.g., template usage), make sure these are prominent.
• Showcase Brand Adaptation: Include examples where you've successfully applied different brand guidelines or adapted master designs for various applications.
• Process Explanation: Be ready to articulate your design process for key projects, focusing on problem-solving, iteration, and the final outcome's impact.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Prioritize quality over quantity.
• English Proficiency: Be prepared to discuss your work and processes fluently in English.

Challenge Preparation:

• Figma & Adobe Proficiency: Be ready to demonstrate your skills in these core tools, potentially through live tasks or detailed project walkthroughs.
• AI Tool Familiarity: If you have experience with AI image generators, be prepared to discuss your approach, prompt engineering, and how you integrate AI outputs into polished designs.
• Brand Consistency: Prepare to discuss how you ensure brand consistency across multiple clients or variations of a campaign.

📝 Enhancement Note: The interview process likely blends technical assessment with a strong emphasis on cultural fit and alignment with Adoreal's principles of innovation, efficiency, and collaboration. A well-curated portfolio that demonstrates these aspects will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, layout creation, prototyping, and collaborative design workflows. Proficiency is a must.
• Adobe Illustrator: Required for vector graphics, logo design, icon creation, and other scalable visual assets.
• Adobe Photoshop: Necessary for image editing, retouching, digital painting, photo manipulation, and creating raster-based graphics.
• AI Visual Tools (e.g., Midjourney, Leonardo AI): Familiarity or proficiency is a significant plus for generating and refining imagery.

Analytics & Reporting:

• While not directly a design tool, understanding how visual assets perform on websites and social media (e.g., engagement rates, click-through rates) can inform design choices. Familiarity with basic analytics concepts is beneficial.

CRM & Automation:

• No direct CRM or automation tool requirements for this role, but understanding how design assets integrate into marketing automation platforms or CRM workflows could be advantageous.

📝 Enhancement Note: The core technical requirements are centered around industry-standard design software (Figma, Adobe Suite). The explicit mention of AI visual tools indicates a forward-looking approach to content creation and a desire for designers who can leverage these emerging technologies to enhance operational efficiency.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A drive to leverage new technologies, especially AI, to find better solutions and improve existing processes in design production.
• Efficiency & Value Focus: Prioritizing work that delivers the most impact and streamlining processes to maximize output and minimize wasted effort.
• Candid Communication: Openly sharing information, admitting mistakes, and focusing on solutions rather than blame. This fosters a collaborative and problem-solving environment.
• Adaptability & Change Agility: Comfort with fast-paced work, short feedback cycles, and the evolution of tools and methodologies.
• Team Respect: Treating all colleagues with respect, regardless of level, and fostering a supportive and collaborative team dynamic.

Collaboration Style:

• Cross-functional Integration: Working closely with content creators, video editors, and project managers to ensure visual assets meet the needs of broader marketing campaigns.
• Feedback-Oriented: Actively seeking and incorporating feedback from senior designers and other stakeholders to refine designs and maintain quality standards.
• Solution-Oriented: Approaching challenges with a mindset focused on finding practical and efficient solutions, often involving leveraging technology or process improvements.

📝 Enhancement Note: The company values are deeply ingrained and expected to be "bled" by employees, indicating a strong emphasis on cultural alignment. The designer should embody these principles in their daily work and interactions, particularly regarding efficiency, innovation, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Integration: Learning and effectively integrating AI tools into a design workflow can be challenging, requiring experimentation with prompts and understanding the capabilities and limitations of AI-generated content.
• Brand Consistency Across Multiple Clients: Maintaining distinct yet consistent brand aesthetics for numerous high-end aesthetic clinics requires meticulous attention to detail and strong organizational skills.
• Fast-Paced Environment: Adapting to rapid feedback cycles and evolving project requirements in a high-growth company can be demanding.
• Remote Collaboration: Effectively communicating and collaborating with a distributed team requires proactive engagement and strong digital communication skills.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become highly proficient in cutting-edge AI visual generation tools and their application in professional design.
• Workflow Optimization: Develop expertise in creating and implementing efficient design workflows and reusable templates that can be scaled across the organization.
• International Client Exposure: Gain experience working with diverse international markets and understanding their unique visual preferences and brand nuances.
• Career Progression: Potential to advance to a Senior Graphic Designer role, take on more strategic design responsibilities, or specialize in areas like brand system management or AI-driven creative direction.

📝 Enhancement Note: The role presents a unique opportunity to gain practical experience with AI in a creative operations context, which is a highly valuable and growing skill set in the design industry. Overcoming the challenges will directly contribute to professional development.

💡 Interview Preparation

Strategy Questions:

• Design Process & AI: "Describe your process for creating a visual campaign for a new client. How would you incorporate AI tools into this process, and what are the potential benefits and drawbacks?" (Focus on structured thinking, AI integration, and problem-solving).
• Brand Consistency: "How do you ensure brand consistency across multiple projects or clients, especially when working with established brand guidelines and potentially AI-generated assets?" (Highlight attention to detail, systematic approach, and understanding of brand integrity).
• Efficiency & Tools: "What are your strategies for improving design production efficiency? How do you leverage tools like Figma or AI to streamline your workflow?" (Showcase proactive thinking about optimization and tool utilization).

Company & Culture Questions:

• Values Alignment: "Which of Adoreal's core principles resonates most with you, and how do you see yourself embodying it in your day-to-day work?" (Research the principles thoroughly and prepare a genuine, specific answer).
• Collaboration: "Describe a time you collaborated with a team on a creative project. What was your role, and how did you handle feedback or disagreements?" (Prepare examples of effective teamwork and communication).
• Adaptability: "How do you stay updated with new design trends and technologies, particularly in areas like AI, and how do you adapt to changing project requirements?" (Emphasize continuous learning and a flexible mindset).

Portfolio Presentation Strategy:

• Narrative Structure: For each key project, tell a story: the challenge, your process, the tools used (mentioning Figma, Adobe, AI if applicable), the solution, and the outcome.
• Quantify Impact: If possible, mention any measurable impact your designs had (e.g., improved engagement, better click-through rates, faster production times).
• Demonstrate AI Use: If you have AI-generated work, clearly label it and explain your role in refining or integrating it.
• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful pieces for this role.

📝 Enhancement Note: The interview preparation should focus on demonstrating not only creative talent but also an understanding of operational efficiency, adaptability, and alignment with Adoreal's specific company values and culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable. Ensure your resume and portfolio are up-to-date and readily accessible.
• Portfolio Customization: Tailor your portfolio to highlight your strongest digital design work, with a clear emphasis on Figma, Adobe Suite proficiency, and any experience with AI visual tools. Showcase projects demonstrating brand consistency and adaptability.
• Resume Optimization: Update your resume to prominently feature keywords related to graphic design, digital media, Figma, Adobe Illustrator, Adobe Photoshop, AI visual tools, branding, and remote collaboration. Quantify achievements where possible (e.g., "Increased design production efficiency by X% through template implementation").
• Interview Preparation: Practice articulating your design process, discussing your experience with relevant tools, and explaining how you embody Adoreal's core principles. Prepare specific examples for behavioral questions.
• Company Research: Thoroughly review Adoreal's website and any available information to understand their mission, values, and the elective medicine industry they serve. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.