Medior/Senior UX/UI Visual Designer - UAE

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer

Company: Sana Commerce

Location: Dubai, United Arab Emirates

Job Type: Full-time

Category: Visual Design / UX/UI Operations

Date Posted: April 15, 2026

Experience Level: Medior/Senior (5-8+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is critical for defining and executing Sana Commerce's visual identity across all digital and physical touchpoints, ensuring a cohesive and high-impact brand presence.

• You will be instrumental in crafting polished, conversion-driven user interfaces and digital marketing assets, directly influencing customer engagement and business outcomes.

• A key responsibility involves building and maintaining a robust Figma-based design system, which will serve as the foundation for consistency and efficiency across the organization's product and marketing efforts.

• This position requires a strong ability to collaborate cross-functionally, translating complex brand strategies into tangible visual designs and guiding their implementation through to completion.

📝 Enhancement Note: While the core role is Visual Design, the emphasis on building a design system, driving conversion through UI, and collaborating with marketing and development teams places this role squarely within a "UX/UI Operations" or "Brand Operations" context. The requirement for a strong portfolio demonstrating "brand-level execution" and "conversion-driven interfaces" highlights the operational impact of the design work.

📈 Primary Responsibilities

• Execute and evolve the visual brand identity across all digital channels (website, digital experiences, social media, ads) and physical touchpoints (event collateral, signage, merchandise).

• Deliver high-fidelity UI designs for Sana Commerce's website and digital platforms, focusing on layout, typography, color, and motion to create polished, conversion-optimized interfaces.

• Design and meticulously maintain a comprehensive Figma-based design system, encompassing components, tokens, reusable patterns, templates, and clear documentation to ensure brand consistency across all teams and projects.

• Create compelling digital marketing assets, including landing pages, ad creatives, social media visuals, infographics, and reports, ensuring clarity, hierarchy, and unwavering brand consistency.

• Produce print-ready analogue/physical materials, managing the process from initial design to vendor-ready output, including event collateral, signage, and executive materials.

• Collaborate closely with Brand, Marketing, Development, and Leadership teams, presenting design rationale clearly and effectively, and ensuring the high-quality implementation of designs.

📝 Enhancement Note: The responsibilities listed emphasize the execution and maintenance of visual systems and assets, which are core operational functions within a design context. The mention of "conversion-driven interfaces" and "digital marketing assets" links the design output directly to business objectives, a key performance indicator in operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communication, Human-Computer Interaction (HCI), or a related field is highly beneficial.

Experience: 5 to 8+ years of professional experience in UI, visual, and brand design, with a proven track record of high-end digital craft and brand-level execution.

Required Skills:

• Expert proficiency in Figma, including advanced capabilities in component architecture, variants, auto-layout, variables/tokens, prototyping, and library documentation.

• Strong visual design foundation with mastery of layout, composition, typography, color theory, visual hierarchy, and digital motion principles.

• Proven experience in designing digital marketing assets such as landing pages, ads, social visuals, infographics, and campaign materials.

• Experience in designing and managing analogue/print materials, with a solid understanding of production standards, prepress processes, and vendor collaboration.

• Excellent communication and presentation skills, with the ability to articulate design decisions clearly and confidently to diverse stakeholders.

• Demonstrated ability to work effectively across cross-functional teams (Brand, Marketing, Development, Leadership) and provide guidance to engineers and external partners.

Preferred Skills:

• Proficiency with core design tools: Photoshop, Illustrator, InDesign.

• Bonus skills in After Effects for motion graphics and animation.

• Familiarity with 3D tools such as Blender or Spline for enhanced visual content.

• Basic understanding of photography principles.

• Experience with B2B e-commerce platforms or SaaS products.

📝 Enhancement Note: The emphasis on "Figma-based design system," "conversion-driven interfaces," and "cross-functional collaboration" indicates a need for operational efficiency and a strategic approach to design, aligning with operations principles. The detailed breakdown of Figma skills points to the need for a highly organized and systematic approach to design asset management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link or attachment is mandatory for all applications.

• Showcase high-end digital craft, demonstrating expertise in UI design, visual design, and brand execution across various digital touchpoints.

• Include case studies that highlight your process in translating brand strategy into cohesive visual systems and creative direction.

• Present examples of conversion-driven interfaces and digital marketing assets, clearly articulating the design rationale and intended impact.

Process Documentation:

• Provide examples of how you have documented design processes, particularly in relation to design system creation and maintenance.

• Showcase your approach to collaborating with developers and other teams to ensure high-quality implementation of designed assets.

• Illustrate your workflow for managing print production, including vendor collaboration and prepress considerations.

• Detail your methodology for iterating on designs based on feedback and performance data.

📝 Enhancement Note: The explicit requirement for a portfolio and the detailed breakdown of what it should contain are critical for this role. For operations professionals, this translates to demonstrating process adherence, system thinking, and the ability to deliver measurable results through design. The emphasis on "scalable systems" and "conversion-driven interfaces" underscores the operational impact expected.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Medior/Senior UX/UI Visual Designers in Dubai with 5-8+ years of experience, and considering the hybrid work model, a competitive annual salary range is estimated between AED 180,000 - AED 280,000 (approximately USD 49,000 - USD 76,000). This range can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including annual leave and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Hybrid work environment offering flexibility with a structured office presence.

• Access to a modern office space with collaborative work areas and necessary design tools.

• Potential for performance-based bonuses or incentives.

• Company-provided equipment (laptop, software licenses).

Working Hours: The standard working hours are likely aligned with the UAE's typical work week, which is generally 40 hours per week, Sunday to Thursday. The hybrid model requires 3 days in the Dubai office, allowing for flexibility on the remaining 2 days.

📝 Enhancement Note: Salary estimation is based on general market data for similar roles in Dubai, considering the specified experience level and the hybrid work arrangement. Benefits are inferred from typical offerings for full-time positions in international tech companies, with a focus on aspects relevant to design and operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sana Commerce operates in the e-commerce platform sector, specializing in SaaS solutions for manufacturers, distributors, and wholesalers. This B2B focus means the company understands the intricacies of long-term customer relationships and business-critical online sales operations.

Company Size: Sana Commerce is a fast-growing SaaS company, indicating a dynamic environment with opportunities for impact and a need for scalable processes and systems. The exact size is not specified but "fast-growing" suggests a mid-to-large size, likely with established operational teams and ongoing development.

Founded: Founded in 2007, Sana Commerce has over a decade of experience in the e-commerce space, suggesting a mature product and a solid understanding of market needs.

Team Structure:

• The design team likely operates within a larger marketing or product department, collaborating closely with brand managers, marketers, product owners, and developers.

• Reporting structure is likely to a Design Lead or Head of Brand/Marketing, with direct interaction with project stakeholders across various departments.

Methodology:

• Data-driven design decisions are implied through the focus on "conversion-driven interfaces" and the need to present "measurable business value."

• Workflow planning and optimization are evident in the mandate to build and maintain a Figma design system, a key operational tool for efficiency.

• Automation and efficiency practices are supported by the design system, which aims to standardize components and reduce redundant design work.

Company Website: https://www.sana-commerce.com/

📝 Enhancement Note: The company description highlights a B2B e-commerce focus and a commitment to fostering lasting customer relationships. For a visual designer, this implies a need to create interfaces and assets that are not only aesthetically pleasing but also functional, professional, and conducive to business transactions and relationship building. The company values ("Champions of Our League," "Supercharge Our Customers," "Determined to Grow," "Bold Together") suggest a culture of accountability, customer focus, continuous improvement, and collaborative boldness.

📈 Career & Growth Analysis

Operations Career Level: This Medior/Senior role signifies a mid-career professional with substantial experience and the ability to work independently. It requires not just execution but also strategic input into visual systems and brand consistency, acting as a guardian of the brand's visual integrity and operational efficiency through design.

Reporting Structure: The designer will likely report to a Design Lead, Brand Manager, or Head of Marketing/Product. They will collaborate extensively with Product Managers, Developers, Marketing Specialists, and potentially Sales Enablement teams.

Operations Impact: The role's impact is directly tied to enhancing the user experience of Sana Commerce's digital properties, improving conversion rates through effective UI and marketing asset design, and ensuring brand consistency that builds trust and recognition. The development of a design system is a significant operational contribution, increasing efficiency and consistency across the organization.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion design, advanced component architecture within Figma, or specialized print production management.

• Leadership: Progress to a Senior or Lead Designer role, managing projects, mentoring junior designers, and contributing more significantly to design strategy.

• Cross-Functional Expansion: Develop a stronger understanding of marketing operations, product management, or front-end development through close collaboration, potentially leading to roles with broader scope.

• System Ownership: Become the primary owner and architect of the design system, driving its evolution and adoption across the company.

📝 Enhancement Note: The growth potential here is framed through an operations lens: deepening expertise in operational tools (Figma, design systems), potentially leading operational initiatives (design system evolution), and expanding influence across related operational functions (marketing, product).

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring 3 days per week in the Sana Commerce Dubai office. This suggests a modern office environment designed for collaboration, with dedicated workspaces and amenities.

Office Location(s): The primary office is in Dubai, United Arab Emirates. Specific details about the office location within Dubai are not provided but would be beneficial for candidates to assess commute and accessibility.

Workspace Context:

• The office environment is expected to be collaborative, with opportunities for in-person interaction with colleagues from design, marketing, product, and development teams.

• Access to essential design tools (Figma, Adobe Creative Suite) and potentially hardware for testing or prototyping is assumed.

• The hybrid model allows for focused individual work at home, balanced with team-based collaboration and brainstorming sessions in the office.

Work Schedule: The standard work week is anticipated to be 40 hours, typically Sunday through Thursday, aligning with business operations in the UAE. The hybrid arrangement provides flexibility in structuring the work week, balancing in-office days with remote work.

📝 Enhancement Note: The hybrid nature of the role implies a structured approach to work, balancing individual focus time (crucial for detail-oriented design work) with collaborative sessions essential for operations alignment and project progression.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications, with a strong emphasis on the presence and quality of the portfolio.

• Portfolio Review & Design Challenge: A dedicated session with design leadership or senior designers to walk through the portfolio, discuss design rationale, and potentially present a small design exercise or case study. Expect questions about your process, problem-solving approach, and how you handle feedback.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product, or Development to assess collaboration skills, communication clarity, and understanding of business objectives.

• Final Interview: A discussion with senior management or department head to evaluate cultural fit, strategic thinking, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI, visual, and brand design skills, with a particular focus on conversion-driven interfaces and design system examples if available.

• Tell the Story: For each project, clearly articulate the problem, your role, the design process, the challenges faced, and the measurable outcomes or impact. Use visuals effectively to support your narrative.

• Highlight Figma Expertise: Specifically demonstrate your proficiency with Figma's advanced features, including component architecture, auto-layout, variables, and prototyping.

• Showcase System Thinking: If you have experience building or contributing to design systems, present these case studies prominently, detailing the structure, components, and benefits.

• Address Print Production: Include examples of print collateral and briefly explain your process for ensuring print-readiness and managing vendor outputs.

Challenge Preparation:

• Be prepared to discuss your approach to translating brand strategy into visual designs and the operational aspects of maintaining brand consistency.

• Anticipate questions about how you would contribute to or build a design system at Sana Commerce, focusing on scalability and efficiency.

• Practice articulating your design decisions concisely and persuasively, as you will need to justify your work to various stakeholders.

📝 Enhancement Note: The emphasis on the portfolio and design system is paramount. Operations candidates need to demonstrate not just creative talent but also a systematic, process-driven approach to design that contributes to organizational efficiency and measurable business results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is essential. This includes advanced features like component architecture, variants, auto-layout, variables/tokens, prototyping, and library documentation. This will be the core tool for UI design and design system management.

• Adobe Creative Suite: Proficiency in Photoshop (image editing, asset creation), Illustrator (vector graphics, icons), and InDesign (layout, print materials).

Analytics & Reporting:

• While not explicitly listed as a primary tool for design, understanding how to interpret and use data from analytics platforms (e.g., Google Analytics, Adobe Analytics) to inform design decisions for conversion optimization will be advantageous.

CRM & Automation:

Bonus Skills:

• Motion Design: After Effects for creating animated assets and UI motion.

• 3D Tools: Blender, Spline for advanced visual content creation.

• Photography Basics: For potential asset creation or art direction.

📝 Enhancement Note: The explicit mention of Figma and its advanced features underscores the need for a robust, systematic approach to design operations. This tool proficiency is critical for building and maintaining the design system, which is a key operational asset.

👥 Team Culture & Values

Operations Values:

• Champions of Our League: A commitment to delivering high-quality, impactful design work that contributes to lasting customer success and business value.

• Supercharge Our Customers: Designing with a customer-centric mindset, ensuring that visual elements and user interfaces enhance the customer experience and drive engagement.

• Determined to Grow: A proactive approach to learning new design techniques, tools (like advanced Figma features or 3D software), and staying updated on industry trends to continuously improve design output and processes.

• Bold Together: A collaborative spirit, willingness to challenge the status quo through innovative design solutions, and supporting team members to achieve collective goals in design and implementation.

Collaboration Style:

• Cross-functional Integration: A highly collaborative style, working closely with marketing, brand, product, and development teams to ensure design alignment and seamless implementation.

• Process Review and Feedback: Openness to constructive feedback on designs and processes, actively participating in design critiques and iterative improvements.

• Knowledge Sharing: A willingness to share design best practices, contribute to the design system's growth, and mentor junior team members.

📝 Enhancement Note: The company values provide a strong framework for understanding how design work is perceived and valued within Sana Commerce. A designer who can align their work with these values, particularly in terms of customer impact, continuous improvement, and collaboration, will be a strong cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Conversion Optimization: Ensuring that creative design elements adhere to brand guidelines while also being optimized for user engagement and conversion.

• Scaling Design Systems: Continuously evolving and maintaining a comprehensive design system that meets the needs of a growing SaaS product and marketing efforts.

• Cross-Team Alignment: Effectively communicating design rationale and ensuring high-quality implementation across diverse teams with varying technical understandings.

• Keeping Pace with Evolving Technologies: Integrating new design tools and techniques (e.g., 3D, advanced motion) into the workflow without compromising efficiency or brand integrity.

Learning & Development Opportunities:

• Advanced Figma Specialization: Deep dive into complex Figma features, component architecture, and best practices for managing large-scale design systems.

• Motion Graphics & 3D Design: Developing skills in After Effects, Blender, or Spline to create more dynamic and engaging visual content.

• UX/UI Strategy: Gaining a deeper understanding of user experience principles and how to apply them to enhance conversion rates and customer satisfaction.

• Brand Operations: Learning how to manage and scale brand assets and guidelines across a growing organization.

📝 Enhancement Note: The challenges presented are typical for operational roles within design, focusing on efficiency, scalability, and cross-functional collaboration. The growth opportunities are framed around deepening operational expertise and expanding skill sets relevant to the evolving design and technology landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand strategy into a cohesive visual system and creative direction." (Focus on systematic approach, documentation, and strategic alignment.)

• "How would you approach building or evolving a Figma design system to ensure scalability and consistency across a SaaS product and marketing materials?" (Highlight component architecture, tokens, documentation, and collaboration with developers.)

Company & Culture Questions:

• "How do you see your design philosophy aligning with Sana Commerce's values of 'Champions of Our League' and 'Determined to Grow'?" (Connect your work ethic, pursuit of excellence, and continuous learning to company values.)

• "Describe a time you had to collaborate with developers who had different interpretations of a design. How did you resolve the issue?" (Focus on communication, compromise, and ensuring high-quality implementation.)

Portfolio Presentation Strategy:

• Structure your presentation logically: Start with an overview, then dive into 2-3 key case studies that best represent your skills and experience for this role.

• For each case study: Clearly define the objective, your specific role and contributions, the design process (emphasizing Figma usage), key challenges and solutions, and the final outcome or impact. Use visuals generously.

• Highlight your design system contributions: If you have built or significantly contributed to a design system, dedicate specific slides to showcase its structure, components, and benefits.

• Be prepared to discuss your process for print production: Briefly explain your workflow for creating print-ready assets and managing vendor relationships.

• Engage with your audience: Be ready to answer questions about your decisions and demonstrate your understanding of the company's business and target audience.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also operational acumen. Candidates must show they can think systematically, collaborate effectively, and deliver designs that have a tangible impact on business goals, using tools like Figma proficiently.

📌 Application Steps

To apply for this Medior/Senior UX/UI Visual Designer position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Curate a compelling portfolio: Ensure your portfolio prominently features high-end digital craft, conversion-driven UI designs, and examples of your work with design systems (especially Figma). Tailor your selection to highlight skills relevant to a B2B e-commerce SaaS company.

• Optimize your resume: Clearly articulate your 5-8+ years of experience, highlighting expertise in Figma, UI/Visual Design, Brand Strategy, and cross-functional collaboration. Use keywords from the job description to enhance ATS compatibility.

• Prepare for interview questions: Practice articulating your design process, rationale, and experience with design systems. Be ready to discuss how your work contributes to business objectives and aligns with Sana Commerce's values.

• Research Sana Commerce: Understand their B2B e-commerce platform, target audience, and company culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.