Marketing Manager - Go-to-Market & Product Strategy (f/m/d)

📍 Job Overview

Job Title: Marketing Manager - Go-to-Market & Product Strategy (f/m/d) Company: NFON Location: Not Specified (Remote options available) Job Type: FULL_TIME Category: Go-to-Market Strategy / Product Marketing Operations Date Posted: 2025-08-01 Experience Level: Mid-Level (2-4 years) Remote Status: Hybrid (Up to 2 days/week from home, up to 20 days/year from anywhere)

🚀 Role Summary

• This role is instrumental in supporting the execution of Go-to-Market (GTM) plans and product launch initiatives within a dynamic cloud communications company.
• The position requires strong organizational abilities and a focus on project coordination to ensure the seamless delivery of product marketing strategies.
• Key responsibilities include market research, competitive analysis, and drafting essential marketing collateral to facilitate successful product introductions.
• The role acts as a crucial link between product, marketing, and sales teams, ensuring alignment and effective communication throughout the product lifecycle.

📝 Enhancement Note: While titled "Marketing Manager," the core responsibilities and experience level (2-4 years) suggest a strong operational and project management focus within GTM and Product Marketing. This role is ideal for someone who excels at execution, coordination, and driving operational efficiency in marketing campaigns and product launches, rather than a pure strategic leadership role. The emphasis on "organisational backbone" and managing "trackers and status reports" highlights the operations-centric nature of this position.

📈 Primary Responsibilities

• Compile comprehensive market and competitor research decks to inform GTM strategy and product positioning decisions.
• Draft value propositions and battlecards, ensuring clarity and persuasiveness for review by senior leadership and sales teams.
• Manage and maintain GTM project trackers, providing regular status reports to stakeholders to ensure project timelines and deliverables are met.
• Coordinate and facilitate sales-enablement sessions, actively collecting feedback to refine product messaging and sales tools.
• Track and analyze key launch metrics, preparing draft performance reports to assess the success of GTM initiatives and identify areas for optimization.
• Act as the organizational backbone for product launches, coordinating cross-functional tasks and ensuring all details are meticulously managed.
• Support the Senior Product Marketing Lead in the execution of go-to-market plans and the overall product launch process.

📝 Enhancement Note: The responsibilities clearly point towards a crucial support role in the GTM and product marketing operations. The emphasis on "compiling," "drafting," "managing trackers," "coordinating," and "pulling metrics" highlights the operational execution required. This is not a role focused on independent strategy creation but on enabling and executing the strategies defined by senior leadership.

🎓 Skills & Qualifications

Education:

• While no specific degree is mentioned, a Bachelor's degree in Marketing, Business Administration, Communications, or a related field is typically expected for roles of this nature within the tech industry.

Experience:

• 2–4 years of experience in a marketing support, project coordination, or product marketing coordination role.
• Demonstrated experience in managing projects, tracking progress, and ensuring timely delivery of marketing initiatives.
• Proven ability to gather, analyze, and synthesize market research and competitive intelligence.
• Experience in drafting marketing collateral, value propositions, or sales enablement materials.

Required Skills:

• Marketing Support: Proven ability to assist marketing teams with campaign execution and operational tasks.
• Project Coordination: Strong organizational skills with the ability to manage multiple tasks, deadlines, and stakeholders effectively.
• Research & Analysis: Proficiency in conducting market research, competitor analysis, and data synthesis.
• Writing & Communication: Excellent written and verbal communication skills for drafting collateral and reporting.
• Organizational Abilities: Meticulous attention to detail and a systematic approach to managing projects.
• Project Management Tools: Familiarity with project management software (e.g., Asana, Trello, Jira, Monday.com) for tracking and reporting.
• MS Office Suite / Google Workspace: Proficiency in productivity tools for document creation, data analysis, and presentations.
• English Fluency: Professional proficiency in English, both written and spoken.

Preferred Skills:

• German Language Proficiency: A strong advantage, given NFON's European presence and potential need for localized GTM support.
• Product Marketing Fundamentals: Understanding of product marketing principles, GTM strategies, and product launch lifecycles.
• CRM/Marketing Automation Tools: Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) is beneficial for understanding data flow and campaign execution.
• Data Visualization: Basic ability to create clear and impactful charts and graphs for performance reports.

📝 Enhancement Note: The required skills emphasize operational execution and support functions within marketing. The mention of "Project Management Tools" and "MS / Google Suite" directly reflects the need for strong operational proficiency. German language skills are noted as a plus, indicating a potential for international market involvement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Project Management Examples: Showcase instances where you successfully managed or coordinated marketing projects, detailing your role, the tools used, and the outcomes achieved.
• Market Research Deliverables: Include samples of market research decks, competitor analysis reports, or battlecards you have compiled or contributed to.
• Communication Samples: Provide examples of status reports, feedback summaries, or value proposition drafts that demonstrate your writing and organizational clarity.
• Process Improvement Initiatives: If applicable, highlight any instances where you identified and implemented process improvements within a marketing or project coordination context.

Process Documentation:

• Demonstrate understanding of creating and maintaining project documentation, including GTM project trackers and status reports, ensuring accuracy and accessibility.
• Showcase experience in documenting feedback mechanisms and analysis from sales-enablement sessions to drive continuous improvement.
• Highlight ability to prepare clear and concise performance reports based on launch metrics, detailing the metrics tracked and the insights derived.

📝 Enhancement Note: While not explicitly stated, a role supporting GTM and product launches necessitates demonstrating a structured approach to project management and marketing operations. Candidates should be prepared to showcase their ability to manage workflows, document processes, and present data-driven insights, aligning with the operational backbone aspect of the role.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for Marketing Managers with 2-4 years of experience in Germany (NFON's headquarters are in Munich), a competitive salary range would typically be between €45,000 and €60,000 annually. This can vary based on specific experience, location within Germany if applicable, and negotiation.

Benefits:

• Fair and appropriate salary: Competitive compensation package.
• Comprehensive health insurance coverage: For employees and their families.
• Generous vacation allowance: 22 vacation days, exceeding the legal standard.
• Hybrid Work Model: Option to work from home up to 2 days per week, fostering work-life balance.
• Remote Work Flexibility: Ability to work remotely from anywhere for up to 20 days per year, offering significant location independence.
• Modern Office Environment: Work in a "cosy, modern office" with high-quality hardware.
• Device Choice: Option to select between Mac or Windows devices.
• Professional Development: Costs covered for e-learning courses to support career growth and skill enhancement.
• Employee Perks: Access to organic fruit baskets, smoothie bar, quality coffee, and mate.
• Family-Friendly Certification: Commitment to supporting a healthy balance between work, family, and private life.
• Agile Organization: Opportunity to work in an environment where ideas are valued and employees can take initiative.

Working Hours:

• The standard working hours are implied to be 40 hours per week, consistent with full-time employment in Germany. The hybrid and remote work options provide flexibility within this framework.

📝 Enhancement Note: The listed benefits are substantial and indicate a strong focus on employee well-being and professional development. The hybrid and remote work options are particularly attractive for operations professionals seeking flexibility. The salary estimate is based on typical market rates for similar roles in Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Communications, Software as a Service (SaaS), Technology. NFON is a leading European provider of cloud telephone systems and innovative communication solutions, leveraging AI to enhance its offerings. Company Size: NFON AG is a publicly traded company. While the exact number of employees is not specified in the provided data, typical publicly traded tech companies in Europe often range from several hundred to several thousand employees, indicating a structured but potentially agile environment. Founded: NFON was founded in 2007, giving it over 15 years of experience in the cloud communications market, suggesting a mature yet forward-thinking organization.

Team Structure:

• The role reports to the Senior Product Marketing Lead, indicating a dedicated Product Marketing team.
• This individual will likely collaborate closely with Product Management, Sales, Marketing Communications, and potentially other GTM functions.
• As an "organisational backbone," this role is expected to interface broadly across teams to ensure GTM execution alignment.

Methodology:

• The company emphasizes innovation with AI-powered products, suggesting a data-driven and technology-forward approach.
• The "agile organization" culture implies a focus on iterative processes, collaboration, and empowering employees to take ownership.
• The "Certified Family Friendly" status indicates a culture that values work-life balance and employee well-being, crucial for maintaining operational efficiency and preventing burnout.

Company Website: nfon.com

📝 Enhancement Note: The company operates in a competitive and rapidly evolving tech sector. The emphasis on AI, European reach, and agile methodologies suggests a culture that values innovation, efficiency, and adaptability, which are key traits for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role sits at the Mid-Level, bridging junior marketing support and more senior GTM strategy roles. It's a foundational position for developing expertise in product marketing operations and GTM execution. Reporting Structure: The Marketing Manager will report directly to the Senior Product Marketing Lead, providing a clear line of mentorship and guidance within the product marketing function. Operations Impact: By ensuring the smooth execution of GTM plans and product launches, this role directly impacts revenue by facilitating effective market penetration and customer adoption of new products. Success here contributes to predictable revenue streams and market share growth.

Growth Opportunities:

• Specialization in Product Marketing: Develop deep expertise in GTM strategy, product launch management, and market analysis within the cloud communications sector.
• Transition to Product Marketing Management: With proven success, advance to a Product Marketing Manager role with greater strategic input and ownership.
• Operations & Project Management Track: Grow into a dedicated Marketing Operations or GTM Operations specialist role, focusing on process optimization, automation, and system management.
• Leadership Development: The agile environment and emphasis on taking charge offer opportunities to lead specific GTM project workstreams or initiatives.

📝 Enhancement Note: This role offers a strong entry point into product marketing operations. The transferable skills in project management, market research, and GTM execution are highly valuable for career progression within tech marketing and operations.

🌐 Work Environment

Office Type: NFON offers a modern, "cosy" office environment, suggesting a comfortable and well-equipped workspace designed for productivity and collaboration. Office Location(s): While not specified in the raw data, NFON's headquarters are in Munich, Germany. Given the remote and hybrid options, the primary office would likely be in or near Munich, but the company's European presence means other locations might exist.

Workspace Context:

• Collaborative Atmosphere: The hybrid model and emphasis on agile organization suggest a work environment that encourages cross-functional collaboration and open communication.
• Technology-Rich: Employees can choose their devices (Mac or Windows) and work in an office equipped with "top hardware," indicating a commitment to providing efficient tools.
• Supportive Culture: Perks like organic fruit, smoothie bars, and coffee, combined with the "Family Friendly" certification, point to a culture that supports employee well-being and provides a positive daily work experience.

Work Schedule: The standard 40-hour work week is complemented by significant flexibility, allowing for up to 2 days of remote work per week and an additional 20 days per year from any location. This blend supports efficient task completion and personal work-life integration.

📝 Enhancement Note: The combination of a modern office, choice of hardware, and substantial remote/hybrid flexibility creates an attractive work environment for operations professionals who value both productivity and personal autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest.
• Hiring Manager Interview: A more in-depth discussion with the Senior Product Marketing Lead focusing on your experience with GTM, product launches, market research, and project coordination. Expect questions about your approach to managing timelines and stakeholder communication.
• Skills Assessment/Case Study: You may be asked to complete a short assignment or case study related to market research, drafting a value proposition, or outlining a mini GTM plan for a hypothetical product. This will test your research, writing, and organizational abilities.
• Team/Cross-functional Interview: Potentially an interview with peers from sales, product, or other marketing functions to evaluate collaboration skills and how you integrate into a team.
• Final Interview: Possibly with a more senior leader in Marketing or Product to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Relevant Projects: Select 2-3 projects that best showcase your project coordination, market research compilation, and collateral drafting skills.
• Highlight Operational Impact: For each project, clearly articulate the problem, your specific actions (e.g., managed tracker, compiled research, drafted content), the tools used, and the quantifiable results or impact on the GTM process.
• Demonstrate Process Thinking: Show how you managed timelines, communicated status updates, and gathered feedback. For example, "Managed a GTM launch tracker using Asana, ensuring all 50+ tasks were updated weekly, contributing to a 95% on-time delivery for key milestones."
• Showcase Research & Writing: Include samples of market research summaries or battlecard drafts. Focus on clarity, conciseness, and actionable insights.
• Be Prepared to Walk Through: Be ready to verbally explain your contributions and the context of each portfolio piece during the interview.

Challenge Preparation:

• Market Research: Practice identifying key competitors and compiling essential market data points quickly.
• Value Proposition Drafting: Be ready to articulate a clear and concise value proposition for a tech product. Focus on benefits over features.
• Project Management Scenarios: Prepare to discuss how you would handle a delayed task, conflicting priorities, or how you ensure effective communication within a project team.

📝 Enhancement Note: The interview process is likely to be thorough, assessing both operational execution skills and the ability to contribute to a collaborative team. A well-prepared portfolio demonstrating practical experience in project coordination and marketing collateral development will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Project Management Tools: Proficiency is required. Examples include Asana, Trello, Jira, Monday.com, or similar platforms for managing GTM project trackers and status reports.
• MS Office Suite / Google Workspace: Essential for daily tasks, including Word/Docs, Excel/Sheets, PowerPoint/Slides. Advanced skills in Excel/Sheets for data compilation and PowerPoint/Slides for presentations are highly beneficial.

Analytics & Reporting:

• Data Analysis Tools: Familiarity with tools for pulling and analyzing launch metrics. This could range from basic spreadsheet analysis to more advanced BI tools if used for reporting.
• Reporting Tools: Experience in creating performance reports, potentially using tools integrated with CRM or marketing automation platforms.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, familiarity with CRM platforms like Salesforce is often beneficial for understanding customer data and sales processes that GTM initiatives support.
• Marketing Automation Platforms: Experience with platforms like HubSpot, Marketo, or Pardot would be advantageous for understanding campaign execution and lead flow.
• Collaboration/Communication Tools: Proficiency in tools like Slack, Microsoft Teams, and email is expected for daily team communication.

📝 Enhancement Note: The role requires a solid foundation in standard office productivity and project management software. Exposure to CRM and marketing automation tools will enhance a candidate's ability to understand and contribute to the broader GTM ecosystem.

👥 Team Culture & Values

Operations Values:

• Efficiency & Precision: A strong emphasis on managing details, keeping projects on track, and ensuring the accuracy of research and reports.
• Collaboration & Support: Willingness to act as the "organizational backbone," supporting the Senior Product Marketing Lead and working effectively with cross-functional teams.
• Data-Driven Approach: Commitment to gathering and analyzing launch metrics to inform performance assessments and future GTM refinements.
• Proactiveness & Ownership: Taking initiative in coordinating tasks, gathering insights, and ensuring all aspects of product launches are managed effectively.
• Adaptability: Thriving in an agile environment where priorities can shift, and new approaches are embraced.

Collaboration Style:

• Cross-functional Integration: Actively partnering with Product Management, Sales, and other Marketing teams to align on GTM strategies and execution.
• Feedback-Oriented: Proactively seeking and incorporating feedback from sales-enablement sessions and other touchpoints to improve GTM effectiveness.
• Transparent Communication: Maintaining clear and consistent communication through project trackers, status reports, and team meetings to keep stakeholders informed.

📝 Enhancement Note: The culture appears to be a blend of structured operations and agile innovation, with a strong focus on teamwork and employee well-being. Candidates who are organized, collaborative, and eager to learn will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Juggling various GTM launch tasks and organizational responsibilities simultaneously, requiring strong prioritization skills.
• Cross-Functional Alignment: Ensuring consistent messaging and execution across different departments, particularly Sales and Product, can be complex.
• Data Interpretation: Transforming raw launch metrics into actionable insights for performance reports requires analytical aptitude.
• Rapid Market Evolution: Staying abreast of competitor activities and market trends in the fast-paced cloud communications sector.

Learning & Development Opportunities:

• GTM Strategy Mastery: Gain hands-on experience in all facets of Go-to-Market planning and execution.
• Product Marketing Expertise: Deepen understanding of product positioning, value proposition development, and sales enablement.
• Project Management Skills: Enhance capabilities in managing complex projects within a technology company.
• Industry Knowledge: Develop specialized knowledge in the cloud communications and AI technology landscape.
• Mentorship: Learn directly from a Senior Product Marketing Lead, benefiting from their experience and guidance.

📝 Enhancement Note: This role presents a significant opportunity for professional growth by immersing oneself in the practical execution of GTM strategies within a growing tech company. The challenges are directly tied to developing robust operational and project management skills.

💡 Interview Preparation

Strategy Questions:

• GTM Execution: "Describe your experience managing a Go-to-Market project. What were the key phases, your role, and how did you ensure successful execution?" Focus on your project management tools, communication methods, and ability to track progress.
• Market Research: "How do you approach compiling market and competitor research? What key information do you look for, and how do you present it?" Be ready to discuss your research methodologies and presentation style.
• Value Proposition Drafting: "Walk me through how you would draft a value proposition for a new cloud communication feature. What elements are critical?" Emphasize understanding the target audience and articulating clear benefits.
• Sales Enablement: "What is the importance of sales enablement in a product launch, and how would you coordinate sessions and collect feedback?" Highlight your organizational and communication skills.

Company & Culture Questions:

• Alignment with NFON: "Why are you interested in NFON and our AI-powered cloud communications solutions?" Show you've researched the company and understand its mission.
• Agile Environment: "How do you adapt to changing priorities or project scope in an agile setting?" Provide examples of your flexibility and proactive approach.
• Work-Life Balance: "NFON is 'Certified Family Friendly.' How do you manage your work and personal life to maintain productivity and well-being?" Connect this to the hybrid/remote options and your organizational habits.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, use the STAR method (Situation, Task, Action, Result) or a similar framework to clearly explain your contribution and the outcome.
• Quantify Your Impact: Whenever possible, use numbers and metrics to demonstrate the success of your work (e.g., "Managed a project tracker that led to a 15% reduction in missed deadlines," or "Compiled competitor analysis that informed a revised messaging strategy").
• Highlight Operational Processes: Emphasize your role in managing workflows, tracking progress, and facilitating communication. Show your understanding of the "organizational backbone" aspect.
• Practice Conciseness: Be prepared to present your portfolio highlights efficiently within the interview timeframe.

📝 Enhancement Note: Interviews will likely focus on practical execution, organizational skills, and the ability to support a Senior Product Marketing Lead. Having concrete examples from past roles and a well-structured portfolio will be key differentiators.

📌 Application Steps

To apply for this Marketing Manager - Go-to-Market & Product Strategy position:

• Submit your application through the provided link on the NFON careers portal.
• Portfolio Customization: Review your past projects and select 2-3 that best demonstrate your experience in project coordination, market research compilation, and marketing collateral drafting. Prepare to speak about your specific contributions and the outcomes.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Go-to-Market," "Product Strategy," "Project Coordination," "Market Research," "GTM Project Trackers," and proficiency with "Project Management Tools" and "MS/Google Suite." Quantify achievements where possible.
• Interview Preparation: Practice answering behavioral and situational questions related to project management, market analysis, and cross-functional collaboration. Prepare specific examples using the STAR method and be ready to discuss your portfolio items.
• Company Research: Familiarize yourself with NFON's products, services, and recent news. Understand their position in the cloud communications market and their focus on AI. This will help you articulate your interest and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.