Marketing Graphic Designer (Netherlands)

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Pearl Abyss Europe

Location: Warsaw, Masovian Voivodeship, Poland (Relocation possible to Amstelveen, Netherlands)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 23, 2026

Experience Level: 5+ Years

Remote Status: On-site (with relocation options)

🚀 Role Summary

• This role is critical for developing visually compelling marketing assets that resonate with European audiences across PC, mobile, and console platforms, directly impacting player engagement and brand perception.

• The position requires a strong understanding of Go-To-Market (GTM) strategies for game launches and ongoing campaigns, translating marketing objectives into impactful visual designs.

• Success in this role hinges on meticulous attention to detail in asset localization, ensuring cultural relevance and brand consistency for diverse European markets.

• The Marketing Graphic Designer will be instrumental in maintaining a cohesive brand identity across all touchpoints, from digital ad campaigns to internal communications, supporting overall marketing operations efficiency.

📝 Enhancement Note: While the job title is "Marketing Graphic Designer," the responsibilities and context strongly suggest a role within Marketing Operations or Creative Operations, focusing on the execution and delivery of GTM assets. The emphasis on localization, cross-functional collaboration, and supporting marketing campaigns aligns with operational execution in a marketing context. The European focus and the mention of multiple platforms (PC, mobile, console) indicate a need for a designer who understands broad market reach and diverse audience engagement strategies.

📈 Primary Responsibilities

• Conceptualize and create high-impact visual assets for a variety of marketing channels, including paid advertising campaigns, social media banners, website thumbnails, landing pages, email newsletters, and print collateral.

• Execute asset localization and adaptation for specific European markets, ensuring cultural nuances and language requirements are met while maintaining brand integrity and creative vision.

• Collaborate closely with internal publishing teams, development teams, video editors, and motion designers to ensure creative assets are aligned with campaign objectives and technical specifications for audiovisual content.

• Maintain and enforce brand guidelines across all marketing materials, ensuring consistent application of logos, color palettes, typography, and overall visual identity for all titles and sub-brands.

• Prepare, optimize, and package design files for seamless digital deployment and professional print production, adhering to specific technical requirements for each platform and medium.

• Perform advanced image retouching and photo manipulation to ensure all visual assets meet the highest standards of quality and aesthetic appeal.

• Actively participate in creative brainstorming sessions to generate innovative concepts and push the boundaries of visual storytelling for gaming products.

• Develop powerful visual narratives that effectively communicate key messages and connect players with the immersive worlds of Pearl Abyss games.

• Design and produce visual assets for internal branding initiatives, supporting the HR and administration teams with employee-focused communications and branding materials.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational workflow management. The requirement to "prepare and optimize files for both digital deployment and print production" and "localize the assets and adapt designs for European audiences" points to a strong operational component. The collaboration with "video editing and motion design teams" and "internal administration and HR teams" underscores the cross-functional nature of the role, typical in a marketing operations environment.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional design experience, with a significant portion dedicated to marketing collateral creation.

• Preference for candidates with experience in the gaming industry, understanding the unique visual demands and player engagement strategies within this sector.

Required Skills:

• Mastery of the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for advanced design and manipulation tasks.

• Strong understanding and practical application of layout principles, typography, and visual hierarchy to create clear, compelling, and aesthetically pleasing designs.

• Proven ability to maintain branding consistency across a wide range of marketing materials and platforms.

• Exceptional attention to detail in all aspects of design, from pixel-perfect alignment to final file preparation.

• Full professional proficiency in English, enabling effective communication with international teams and stakeholders.

• Experience in image retouching and photo manipulation to achieve polished, high-quality visuals.

Preferred Skills:

• A genuine passion for video games and an understanding of player communities and trends.

• Experience in creating animated marketing design, particularly HTML5 banners for digital advertising.

• Proficiency in Korean language is considered a significant advantage for understanding source materials and communicating with global teams.

• Familiarity with video editing and motion design principles to facilitate collaboration with these teams.

📝 Enhancement Note: The emphasis on "5+ years' design experience (gaming industry a big plus)" and "Mastery of Adobe Creative Suite" suggests a mid-level to senior role. The "full professional proficiency in English" is a key requirement for the European office. The preferred skills, like passion for games and Korean language, are specific to the gaming industry and the company's origins, indicating a desire for cultural fit and specialized knowledge beyond core design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of marketing design projects, with a strong emphasis on Go-To-Market (GTM) assets for digital and print.

• Demonstrate successful asset localization and adaptation for different regional markets, highlighting how designs were tailored for specific European audiences.

• Include examples of projects where branding consistency was critical and effectively maintained across multiple touchpoints.

• Showcase experience with file preparation and optimization for various deployment channels, including digital advertising platforms and print production workflows.

• Evidence of strong layout, typography, and visual hierarchy application in creating impactful designs.

Process Documentation:

• Provide examples of your workflow for taking a design brief from concept to final deliverable, illustrating your approach to project management and time management within a team environment.

• Highlight experience in collaborating with cross-functional teams (e.g., marketing managers, content creators, video editors) to achieve project goals, demonstrating a structured collaboration process.

• Showcase how you ensure quality assurance and accuracy in your designs, particularly for localized assets and brand-sensitive materials.

📝 Enhancement Note: The inclusion of "Portfolio Essentials" and "Process Documentation" directly addresses the need for candidates to demonstrate practical application of their skills and understanding of workflow. For this role, the portfolio should emphasize marketing campaign assets and localization capabilities, rather than purely artistic or conceptual design. The emphasis on process highlights the operational aspect of the role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Paid Leave: 25 days of Paid Leave per year, providing ample opportunity for rest and rejuvenation.

• Public Transport Expenses Coverage: Up to €450 per month to support commuting costs, ensuring accessibility to the office.

• Lifestyle Wallet: A monthly allocation of €150 in gift cards, offering flexibility for personal purchases and leisure activities.

• Personal and Professional Growth Wallet: An annual allowance of €1,200 dedicated to continuous learning, skill development, and professional advancement.

• Monthly Health Care Allowance: €150 per month to contribute towards healthcare needs, promoting well-being.

• Special Holiday Benefits: €600 per year in benefits for birthdays, summer, and winter holidays, celebrating key life events and seasons.

• Sponsored Lunch: Complimentary lunch provided in the office, fostering a communal dining experience and convenience.

• Free Snacks and Refreshments: On-site availability of snacks and beverages to keep employees energized throughout the workday.

• Annual Health Checkup Support: Assistance with annual health checkups to proactively manage employee health.

• Healthy Lifestyle Support: Resources including gym memberships and therapy sessions to encourage a balanced and healthy lifestyle.

• Relocation Allowance: Provided for candidates who are relocating for the position, easing the transition.

Working Hours:

• The role is full-time, typically encompassing standard office hours. While not explicitly stated, a common expectation for a full-time role in this industry and region is approximately 40 hours per week, with potential for flexibility depending on project demands and team coordination.

📝 Enhancement Note: The salary range is an estimate for Warsaw, Poland, based on provided experience level and typical industry compensation. The benefits package is extensive and highlights Pearl Abyss's commitment to employee well-being and professional development, which are strong attractors for operations and creative professionals. The mention of relocation allowance is crucial for candidates considering international moves.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Games Publishing & Development. Pearl Abyss is a prominent player in the global gaming market, known for its MMORPG titles and ambitious upcoming projects. This industry context implies a fast-paced, innovative, and often collaborative environment driven by passion for gaming.

Company Size: Pearl Abyss is a publicly traded company with a significant global presence, indicating a structured organization with established processes, but also large enough to offer diverse career opportunities. The European Publishing Office likely operates with a dynamic, agile team structure to cater to regional market needs.

Founded: Pearl Abyss was founded in 2010. This relatively recent founding within the established gaming industry suggests a company that has grown rapidly, likely maintaining a culture of innovation and ambition.

Team Structure:

• The Marketing Graphic Designer will be part of the design team within the European Publishing Office.

• This role involves close cross-functional collaboration with publishing, development, video editing, motion design, internal administration, and HR teams.

Methodology:

• Data-Driven Creativity: While primarily a creative role, the expectation to support "paid campaigns" and "landing pages" suggests designs will be informed by performance data and A/B testing results, requiring an understanding of how visuals impact key metrics.

• Agile Project Management: The need to "juggle multiple projects" and be "quick on deadlines" points towards an agile or iterative approach to creative development and campaign execution.

• Collaborative Workflow: Emphasis on working with multiple teams indicates a process that values input and feedback from various stakeholders to achieve unified GTM strategies.

Company Website: https://www.pearlabyss.com/

📝 Enhancement Note: The company's focus on gaming, its rapid growth since 2010, and its global reach are key cultural indicators. The European office likely blends the ambition of a growing international entity with the specific needs of the European market. The collaborative nature of the role is a strong indicator of the team's operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Marketing Graphic Designer. It requires a solid foundation of 5+ years of experience, mastery of industry-standard software, and the ability to work autonomously on complex projects while collaborating effectively with multiple teams. The focus on asset localization and supporting GTM campaigns indicates a significant contribution to the operational execution of marketing strategies.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Lead, or a similar role within the European Publishing Office's marketing or creative department. The role involves significant interaction with various departments, positioning the designer as a key contributor to cross-functional project teams.

Operations Impact: The Marketing Graphic Designer's work directly impacts the company's ability to attract and retain players by creating visually appealing and culturally relevant marketing materials. Effective designs contribute to higher engagement rates for paid campaigns, stronger brand recognition, and ultimately, increased player acquisition and retention – key metrics for GTM success and overall business revenue.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as game asset localization, animated marketing design (HTML5), or UI/UX for marketing interfaces.

• Leadership: Progress to a Senior Graphic Designer, Lead Designer, or Art Director role, potentially managing a small team or overseeing major creative projects and marketing operations.

• Cross-Functional Expertise: Gain broader experience in marketing operations by working closely with campaign managers, content strategists, and community managers, potentially transitioning into a broader marketing role.

• Skill Development: Utilize the Personal and Professional Growth Wallet for courses, workshops, and certifications in advanced design techniques, game art, or marketing analytics.

📝 Enhancement Note: The growth opportunities are framed not just as creative advancement but also in terms of operational impact and specialization relevant to a GTM context. The "Personal and Professional Growth Wallet" is a concrete resource for career development.

🌐 Work Environment

Office Type: The primary work location is an on-site office in Warsaw, Poland, with the possibility of relocation to Amstelveen, Netherlands. This suggests a traditional office environment conducive to in-person collaboration and team synergy.

Office Location(s):

• Warsaw, Masovian Voivodeship, Poland: The specified primary location.

• Amstelveen, Netherlands: An option for relocation, indicating a potential expansion or central hub for Pearl Abyss Europe.

Workspace Context:

• Collaborative Environment: The role requires constant interaction with various teams, suggesting an open-plan office or designated collaborative spaces designed to facilitate communication and brainstorming.

• Tools and Technology: Employees will have access to industry-standard design software (Adobe Creative Suite) and potentially other project management and communication tools relevant to a modern creative agency or publishing house.

• Team Interaction: Frequent opportunities to connect with colleagues from diverse departments, fostering a dynamic and engaging work atmosphere.

Work Schedule: The role is full-time, typically adhering to standard business hours (e.g., 40 hours/week). While on-site, there may be some flexibility, especially for project deadlines, but the core expectation is consistent presence and availability during working hours.

📝 Enhancement Note: The on-site nature of the role is emphasized, along with the collaborative aspects that define the workspace. The mention of Amstelveen, Netherlands, as a relocation option is a significant detail for potential candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience, and creative output. Ensure your portfolio clearly demonstrates relevant marketing design skills and asset localization examples.

• Skills Assessment/Case Study: You may be asked to complete a design challenge or present a portfolio case study. This will evaluate your design process, problem-solving abilities, and how you approach branding consistency and GTM campaign execution.

• Interviews with Hiring Team: Discussions with the hiring manager and potential team members to assess cultural fit, collaboration style, and your understanding of the gaming industry and marketing operations.

• Final Interview: Potentially a meeting with senior management to discuss your long-term potential and alignment with company goals.

Portfolio Review Tips:

• Curate Selectively: Showcase 4-6 of your strongest projects that best represent the required skills, particularly marketing assets, localization, and campaigns.

• Tell a Story: For each project, explain the brief, your role, the challenges faced, your design process, the tools used, and the outcomes achieved (quantify where possible, e.g., "increased click-through rates by X%").

• Highlight Localization: If possible, include examples of how you've adapted designs for different cultural contexts or languages, explaining your rationale.

• Showcase Process: Briefly describe your workflow, emphasizing collaboration and how you managed feedback for marketing operations efficiency.

• Ensure Quality: All visuals should be high-resolution, well-presented, and free of errors.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge instructions. Ask clarifying questions if needed.

• Focus on Strategy: Think about the target audience, campaign objectives, and brand guidelines provided. Your design should serve a strategic purpose.

• Time Management: Allocate your time effectively across ideation, design, and refinement.

• Presentation is Key: Be prepared to articulate your design choices and justify them based on strategic goals and operations efficiency.

📝 Enhancement Note: The interview and portfolio review sections are tailored to a creative role with operational responsibilities. Emphasis is placed on demonstrating strategic thinking behind design choices, understanding of marketing campaigns, and practical workflow management.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating detailed digital assets. Proficiency in advanced retouching and compositing techniques is expected.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations that maintain quality across different sizes.

• Adobe InDesign: Required for layout design of print materials, newsletters, and multi-page documents, ensuring consistent typography and structure.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts analytics is beneficial. Familiarity with Google Analytics or similar platforms to understand traffic sources and user behavior on landing pages or banners can inform design decisions.

CRM & Automation:

• No direct CRM or automation tools are specified as primary requirements, but understanding how marketing assets are deployed through marketing automation platforms (e.g., for email campaigns) or ad platforms is advantageous.

📝 Enhancement Note: The focus is on the core Adobe Creative Suite, which is standard for graphic design roles. The mention of analytics and A/B testing hints at an expectation for designers to be aware of the performance impact of their work, aligning with operational efficiency and data-driven decision-making in marketing.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value in the gaming industry, emphasizing that designs should ultimately serve to engage and delight players.

• Collaboration & Teamwork: The company emphasizes working together across departments to achieve shared goals, particularly in delivering successful Go-To-Market (GTM) initiatives.

• Innovation & Creativity: A drive to push creative boundaries and develop unique visual experiences that stand out in a competitive market.

• Quality & Excellence: A commitment to high standards in all outputs, from visual design to asset localization and file preparation.

• Efficiency & Agility: The ability to adapt to changing project needs and deliver high-quality work within demanding timelines, crucial for marketing operations.

Collaboration Style:

• Cross-Functional Integration: Expect frequent interaction and collaboration with marketing managers, content creators, community managers, video editors, and developers.

• Feedback-Driven: An environment that values constructive feedback to refine designs and ensure alignment with project objectives.

• Knowledge Sharing: Opportunities to share design insights and best practices within the creative team and across departments.

📝 Enhancement Note: These values are tailored to a creative role within a gaming company, highlighting the importance of player focus, collaboration for GTM success, and the drive for quality and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively interpreting and executing brand guidelines while still producing fresh, innovative designs.

• Localization Complexity: Adapting designs for diverse European cultures and languages while maintaining visual impact and brand consistency.

• Fast-Paced Environment: Juggling multiple projects with tight deadlines, requiring strong time management and prioritization skills.

• Technical Demands: Ensuring designs are optimized for various platforms (web, mobile, print, video) and meet specific technical specifications for deployment.

• Staying Current: Keeping up with evolving design trends, gaming industry aesthetics, and new creative technologies.

Learning & Development Opportunities:

• Skill Specialization: Deepen expertise in areas like motion graphics, 3D rendering, or advanced UI/UX for marketing.

• Industry Exposure: Gain invaluable experience working on major game titles and understanding the intricacies of the global gaming market.

• Professional Growth Wallet: Utilize the provided €1,200 annual allowance for courses, conferences (e.g., design or gaming industry events), and certifications to enhance skills.

• Mentorship: Learn from experienced designers and marketing professionals within the European Publishing Office.

📝 Enhancement Note: The challenges are specific to a marketing graphic designer in the gaming industry, emphasizing the operational aspects like localization and technical optimization. The growth opportunities leverage the company's benefits and industry context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for localizing marketing assets for different European markets. What are the key considerations?" (Prepare to discuss cultural nuances, language adaptation, and maintaining brand integrity.)

• "Walk us through a marketing campaign you designed. What was the objective, your role, the target audience, and the outcome?" (Have a specific case study ready, focusing on the strategic intent behind your design choices and any measurable results.)

• "How do you ensure branding consistency across various platforms, from social media banners to print materials?" (Discuss your methods for managing brand assets, style guides, and quality control.)

Company & Culture Questions:

• "What interests you about Pearl Abyss and the gaming industry specifically?" (Show genuine enthusiasm for gaming and understanding of the company's position in the market.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to feedback and your process for incorporating it to improve the final output.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects that showcase your ability to create compelling marketing assets and handle localization.

• Quantify Results: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., click-through rates, engagement levels, conversion rates).

• Explain Your "Why": For each project, clearly articulate the strategic rationale behind your design decisions, linking them to campaign objectives and target audience needs.

• Highlight Workflow: Briefly touch upon your process, including how you manage feedback and collaborate with others, demonstrating your operational efficiency.

• Technical Proficiency: Be ready to discuss the software and techniques you used, especially for complex tasks like image manipulation or file optimization.

📝 Enhancement Note: These interview questions and preparation tips are designed to probe the candidate's understanding of marketing operations, GTM strategy, and their ability to execute creative tasks within specific constraints and collaborative environments.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features marketing design projects, with a focus on digital assets, asset localization, and campaign visuals. Tailor your presentation to highlight your experience in the gaming industry if possible.

• Resume Optimization: Update your resume to clearly state your years of experience, proficiency in Adobe Creative Suite, and any relevant gaming industry experience. Use keywords like "Marketing Graphic Designer," "Asset Localization," "Branding Consistency," and "GTM Assets."

• Cover Letter Crafting: While optional, a cover letter is preferred. Use this to express your passion for Pearl Abyss's games, highlight key qualifications, and explain why you are a strong fit for this specific role and the company's culture. Mention your understanding of marketing operations and creative execution.

• Company Research: Familiarize yourself with Pearl Abyss's current and upcoming game titles, their visual style, and their target markets. Understand their brand identity and recent marketing campaigns.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.