Marketing Graphic Designer (m/f/x)

📍 Job Overview

Job Title: Marketing Graphic Designer (m/f/x) Company: LUXAIR Location: Luxembourg Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: 2025-09-10 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design and produce a wide range of creative marketing materials, including visuals, videos, and other collateral, in alignment with the company's marketing and communication strategies.
• Support the execution of commercial, branding, and corporate campaigns for the LUXAIR and LUXAIRTOURS Group.
• Contribute to the full creative process, from initial concept ideation based on marketing debriefs to final asset delivery.
• Ensure all creative output adheres to brand guidelines and effectively communicates marketing objectives.

📝 Enhancement Note: While the core function is graphic design, the role's integration into marketing and communication plans positions it within the broader Marketing Operations or Creative Services umbrella, focusing on the execution of GTM strategies through visual mediums.

📈 Primary Responsibilities

• Ideate and develop creative concepts for marketing campaigns based on detailed debriefs from the marketing team.
• Select appropriate photography and videography assets to support campaign narratives and brand messaging.
• Execute the creation of visual assets, ensuring high quality and aesthetic appeal across all platforms.
• Manage the layout and design of various marketing materials, including digital ads, social media content, brochures, and presentations.
• Perform text formatting and content integration into visual designs, ensuring clarity and accuracy.
• Support the production of integrated marketing campaigns that drive customer engagement and brand awareness.
• Collaborate with marketing stakeholders to understand campaign objectives and translate them into compelling visual stories.
• Ensure timely delivery of all creative assets, managing workload and priorities effectively to meet campaign deadlines.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strategic component, requiring close collaboration with marketing teams to ensure creative output directly supports Go-To-Market (GTM) initiatives and brand consistency.

🎓 Skills & Qualifications

Education:

• BAC + 3 degree in Graphic Design, Visual Communications, or a related creative field.
• Equivalent demonstrated experience in a professional graphic design capacity will also be considered.

Experience:

• Minimum of 2-5 years of proven experience in graphic design, preferably within a corporate marketing or agency environment.
• Experience in producing creative materials for marketing and communication plans.
• Exposure to supporting commercial, branding, and corporate campaigns is advantageous.

Required Skills:

• Graphic Design Software Proficiency: Expert command of industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).
• Visual & Layout Design: Strong ability to create compelling visuals, manage layout, and ensure aesthetic consistency.
• Concept Ideation: Proven ability to brainstorm and develop creative concepts from marketing briefs.
• Photo/Video Selection: Skill in selecting and integrating appropriate visual assets.
• MS-Office Suite: Good command of Microsoft Office applications (Word, PowerPoint) for internal documentation and presentations.
• Language Proficiency: Fluency in both English and French is essential for communication and content creation.
• Time Management & Organization: Excellent organizational skills with the ability to manage multiple projects and meet strict deadlines.
• Stress Resistance: Ability to perform effectively under pressure and deliver high-quality work within tight timelines.
• Autonomy & Flexibility: Capacity to work independently and adapt to changing project requirements.
• Teamwork: Strong interpersonal skills and ability to collaborate effectively within a team environment.
• Feedback Reception: Openness to constructive criticism and ability to iterate on designs based on feedback.

Preferred Skills:

• Video Editing Software: Familiarity with video editing tools (e.g., Adobe Premiere Pro, After Effects) for producing video content.
• Tourism Industry Experience: Previous experience in the tourism or aviation sector is a significant advantage.
• Additional Languages: Knowledge of Luxembourgish, German, or other languages will be considered a strong asset.

📝 Enhancement Note: The emphasis on standard design tools, MS-Office, and multiple languages, along with the preference for tourism experience, indicates a need for a versatile designer who can integrate into a specific industry context and collaborate effectively across diverse teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of creative design projects, including visual assets, layout designs, and ideally, examples of video content production.
• Demonstrations of the creative process, from initial concept ideation to final execution, highlighting problem-solving and design decision-making.
• Examples that illustrate the ability to translate marketing briefs into effective visual communications.
• Projects that showcase an understanding of brand consistency and adherence to design guidelines.
• Evidence of producing work that has met specific campaign objectives or marketing needs.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to be able to articulate their design process, workflow management, and how they handle feedback and revisions.
• Understanding of how creative assets are integrated into broader marketing campaigns and communication plans.

📝 Enhancement Note: While a formal "process portfolio" isn't detailed, a strong work portfolio demonstrating creative process execution and impact is implicitly crucial for this role, aligning with standard industry expectations for creative professionals.

💵 Compensation & Benefits

Salary Range:

• As per Luxembourg standards for a mid-level Marketing Graphic Designer with 2-5 years of experience. Based on industry benchmarks and the cost of living in Luxembourg, a competitive annual salary would typically range from €45,000 to €60,000 gross. This range can vary based on the candidate's specific qualifications, experience, and the exact scope of responsibilities.

Benefits:

• Competitive salary package within the Luxembourg market.
• Opportunity to work for a well-established national airline and tourism group.
• Exposure to diverse marketing and communication projects within the aviation and travel industry.
• Potential for professional development and skill enhancement in a dynamic environment.
• Access to employee benefits typically offered by large organizations in Luxembourg (details to be confirmed with the employer).

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project demands and company policy.

📝 Enhancement Note: Salary estimation is based on Luxembourg's average wages for similar roles and the specified experience level, factoring in the country's high cost of living and strong labor market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation and Tourism. Luxair is the national airline of Luxembourg, offering passenger and cargo services, as well as tour operating activities. Company Size: Luxair is a significant employer in Luxembourg, with a substantial workforce. This implies a structured corporate environment with established HR processes and a wide range of departments and specializations. Founded: Luxair was founded in 1961, indicating a long history and established presence in the aviation sector, suggesting a culture that values experience, stability, and potentially, traditional corporate practices blended with modern operational needs.

Team Structure:

• The role is within the "General Services" department, specifically supporting "Tour Operating Sales & Marketing."
• This suggests the designer will be part of a focused team responsible for executing marketing and sales strategies for Luxair's tour operating business.
• Collaboration is expected with marketing managers, sales teams, and potentially other creative or communications professionals.

Methodology:

• The role requires a blend of creative ideation and structured execution, following marketing plans and campaign briefs.
• Emphasis is placed on producing materials according to defined needs and supporting specific commercial and branding initiatives.
• Data-driven insights from marketing campaigns may inform future creative direction, though the primary focus is on creative production.

Company Website: https://www.luxair.lu/

📝 Enhancement Note: The context of Luxair as a national airline implies a professional, regulated environment. The role's placement within Sales & Marketing for Tour Operating suggests a focus on customer-facing campaigns and brand representation.

📈 Career & Growth Analysis

Operations Career Level: This position represents a mid-level role within the marketing and creative function. The "Marketing Graphic Designer" title signifies a specialist contributor focused on visual execution rather than strategic marketing planning or operations management. Reporting Structure: The designer will report to a manager within the "Tour Operating Sales & Marketing" department, likely a Marketing Manager or Head of Marketing. This structure places the role directly in the execution arm of marketing initiatives. Operations Impact: The designer's impact is primarily on the visual quality and effectiveness of marketing campaigns. High-quality creative assets are crucial for brand perception, customer engagement, and driving sales conversions within the tour operating segment. Success is measured by the appeal and impact of the visual content produced, supporting broader GTM objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., motion graphics, digital advertising design, branding).
• Industry Knowledge: Gain specialized knowledge of the aviation and tourism marketing landscape.
• Cross-functional Exposure: Potentially work on projects involving different Luxair divisions (e.g., airline marketing, corporate communications).
• Senior Designer/Art Director Path: With continued experience and demonstrated success, progression to senior design roles or art direction is possible within the organization's creative or marketing teams.

📝 Enhancement Note: Growth opportunities are likely focused on deepening creative skills and gaining industry-specific experience, rather than a direct transition into operations management roles.

🌐 Work Environment

Office Type: Luxair likely operates from modern office facilities, typical for a national airline and large corporation. This would include professional workspaces designed for collaboration and focused work. Office Location(s): The primary location is Luxembourg. Luxair's headquarters are typically located near Luxembourg Airport, providing a professional business environment. Workspace Context:

• The workspace will likely be equipped with standard office technology and design software.
• Opportunities for collaboration with marketing and sales teams will be readily available within the office setting.
• The environment is expected to be professional, with a focus on efficiency and meeting business objectives.

Work Schedule:

• A standard 40-hour work week is expected, typical for full-time employment in Luxembourg.
• Flexibility may be required during peak campaign periods or to meet urgent deadlines, necessitating responsiveness and commitment to timely delivery.

📝 Enhancement Note: The on-site work arrangement implies a traditional office environment focused on team collaboration and direct communication, which is beneficial for creative brainstorming and project alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and creative capabilities.
• Technical/Creative Interview: Discussion about design experience, software proficiency, and approach to creative tasks. This may include a review of portfolio pieces and questions about specific design choices.
• Marketing/Team Interview: Conversation with the marketing team to assess understanding of marketing objectives, collaboration skills, and cultural fit within the department.
• Potential Creative Challenge: Candidates might be asked to complete a small design task or present a case study from their portfolio that demonstrates their problem-solving and creative execution skills relevant to marketing campaigns.
• Final Interview: Possibly with a senior manager to discuss role alignment and overall fit within Luxair.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that is most relevant to marketing and branding, highlighting diversity in projects.
• Demonstrate Process: For key pieces, briefly explain your thought process, the brief received, challenges faced, and the solutions implemented.
• Highlight Impact: If possible, include metrics or results that show the effectiveness of your designs (e.g., engagement rates, campaign success).
• Visual Quality: Ensure your portfolio is visually polished, easy to navigate, and professionally presented, reflecting your design standards.
• Tailor to Luxair: If you have relevant tourism or aviation work, make sure those pieces are prominent.

Challenge Preparation:

• Be prepared to discuss how you approach creative briefs and translate them into visual concepts.
• Refresh your knowledge of current design trends and how they can be applied to marketing within the travel industry.
• Practice articulating your design decisions clearly and concisely, focusing on how your work supports business goals.

📝 Enhancement Note: The interview process likely emphasizes both creative technical skills and the ability to align creative output with marketing strategy, a common requirement for designers supporting GTM functions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, layout, and visual asset creation. This includes Photoshop, Illustrator, InDesign.
• Microsoft Office Suite: For internal documentation, presentations, and communication.

Analytics & Reporting:

• While not directly a tool for the designer, understanding how their work contributes to marketing analytics (e.g., campaign performance, engagement metrics) is beneficial. Familiarity with how visual assets are tracked in digital marketing campaigns would be an advantage.

CRM & Automation:

• No direct CRM or automation tool usage is expected for this role, but understanding the output requirements for CRM-driven marketing campaigns or automated email marketing visual needs could be relevant.

📝 Enhancement Note: The core technical requirement is proficiency in Adobe Creative Suite, underscoring the hands-on nature of the graphic design function.

👥 Team Culture & Values

Operations Values:

• Quality and Precision: A commitment to producing high-quality, error-free creative work that represents the Luxair brand effectively.
• Collaboration: An emphasis on working effectively with marketing and sales teams to achieve shared goals.
• Efficiency: The ability to manage time and resources effectively to meet project deadlines.
• Customer Focus: Understanding that creative output serves to engage and attract customers within the tour operating segment.
• Adaptability: Willingness to embrace feedback and adapt designs to meet evolving marketing requirements.

Collaboration Style:

• The designer will likely work in a collaborative environment, interacting closely with marketing professionals.
• Open communication and the ability to give and receive constructive feedback are key to successful cross-functional teamwork.
• Projects will likely involve iterative feedback loops to refine creative assets.

📝 Enhancement Note: The values suggest a professional, results-oriented team where creative input is valued but must align with broader marketing objectives and brand standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring unique and engaging designs while strictly adhering to Luxair's brand identity.
• Meeting Tight Deadlines: The fast-paced nature of marketing campaigns can lead to demanding timelines, requiring strong time management and stress resilience.
• Translating Marketing Briefs: Accurately interpreting marketing objectives and translating them into compelling visual narratives can be challenging.
• Adapting to Diverse Campaign Needs: Creating visuals for a wide range of campaigns, from corporate branding to specific tour package promotions.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to enhance skills in specialized areas of Adobe Creative Suite or related design software.
• Digital Marketing Trends: Learning about the latest trends in digital advertising, social media visuals, and content marketing.
• Industry-Specific Design: Developing expertise in visual communication specifically for the aviation and tourism sectors.
• Project Management Basics: Gaining exposure to project management principles as they apply to creative workflows.

📝 Enhancement Note: The challenges primarily revolve around the execution of creative work within a corporate marketing framework, with growth opportunities focused on deepening design expertise and industry knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a visual asset for a marketing campaign with a very specific brief. How did you approach it, and what was the outcome?" (Focus on process, interpretation, and results).
• "How do you ensure your designs align with brand guidelines while still being creative and engaging?" (Focus on balance and understanding of brand).
• "How do you manage multiple design projects with competing deadlines?" (Focus on organization, prioritization, and stress management).
• "What is your process for selecting photography or video assets for a campaign?" (Focus on conceptual thinking and asset relevance).

Company & Culture Questions:

• "What attracts you to Luxair and the aviation/tourism industry?" (Show genuine interest and industry awareness).
• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate flexibility and a learning mindset).
• "Describe your ideal team environment and how you contribute to it." (Highlight collaboration and teamwork).

Portfolio Presentation Strategy:

• Storytelling: For 2-3 key pieces, walk through the project's objective, your creative process, the challenges, and the final outcome. Explain your design choices.
• Showcase Versatility: Ensure your presentation covers different types of marketing collateral (e.g., digital ads, print, social media graphics).
• Highlight Relevance: Point out any work that is particularly relevant to the travel or aviation industry.
• Technical Proficiency: Be ready to discuss the software and techniques you used.

📝 Enhancement Note: Preparation should focus on demonstrating both creative skill and an understanding of how design supports marketing objectives, with specific attention to Luxair's brand and industry.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Luxair careers site.
• Portfolio Preparation: Curate a strong portfolio that highlights your best marketing graphic design work, including examples of visual asset creation, layout design, and any video production experience.
• Resume Optimization: Tailor your resume to emphasize your proficiency in graphic design software, your experience in marketing campaign support, and your language skills (English and French). Quantify achievements where possible.
• Company Research: Familiarize yourself with Luxair's brand identity, current marketing campaigns, and its position in the aviation and tourism market. Understand their target audience and key offerings.
• Interview Practice: Prepare to articulate your design process, discuss your portfolio pieces in detail, and answer questions about your ability to work under pressure and collaborate effectively. Practice presenting your work concisely and professionally.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.