Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer Company: Palta (Simple / Zing / Lovi) Location: Remote (with primary requirements in the United Kingdom) Job Type: CONTRACTOR Category: Marketing Operations / Creative Operations Date Posted: 2025-09-10T11:21:25 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the creation and adaptation of visual assets for digital marketing campaigns, primarily for Meta (Facebook/Instagram) and Google advertising platforms, emphasizing efficiency and market resonance.
• The core function involves designing compelling banners and localizing them across various markets, requiring a strong understanding of platform-specific creative best practices and the ability to adapt designs for maximum impact.
• A key aspect of this role is the utilization of AI generative tools to enhance visual creation and streamline production workflows, reflecting modern marketing operations efficiency.
• The position requires a blend of creative design skills and a pragmatic approach to performance marketing, with an emphasis on direct response design principles and data-informed creative iteration.

📝 Enhancement Note: While the job title is "Marketing Graphic Designer," its focus on campaign creatives, localization, and platform-specific formats firmly places it within the realm of Marketing Operations and Creative Operations, particularly concerning the execution and optimization of GTM strategies through visual assets. The emphasis on AI tools and performance marketing frameworks further solidifies its operational alignment.

📈 Primary Responsibilities

• Design and produce high-impact visual creatives, including banners and ad assets, for Meta (Facebook, Instagram) and Google advertising campaigns.
• Localize existing creative assets for diverse international markets, ensuring cultural relevance and resonance with target audiences, thereby supporting global GTM strategies.
• Resize and adapt creative assets for various ad formats and platforms within the Google ecosystem, maintaining design integrity and campaign effectiveness.
• Collaborate closely with the marketing team to conceptualize and develop creative strategies that align with specific campaign objectives, performance metrics, and brand guidelines.
• Stay abreast of emerging design trends, AI generative tool advancements, and best practices in digital advertising to continuously elevate creative quality and campaign performance.
• Assist in the efficient production of marketing collateral by leveraging AI generative tools for rapid prototyping, asset creation, and workflow optimization.
• Maintain a high standard of design execution, ensuring all assets are visually appealing, on-brand, and optimized for conversion within digital advertising environments.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in creative production, focusing on asset lifecycle management (creation, localization, resizing) and strategic alignment with marketing campaign goals. This goes beyond typical graphic design by integrating performance marketing considerations.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field, or equivalent practical experience, is highly recommended for demonstrating foundational design principles.

Experience:

• Minimum of 2-5 years of professional experience in graphic design, with a significant portion focused on digital marketing and advertising creatives.
• Proven track record in creating assets for performance marketing campaigns, demonstrating an understanding of direct response design principles and conversion-focused visuals.
• Experience in localizing marketing creatives for different regions and cultures, adapting visual elements and messaging appropriately.

Required Skills:

• Figma: Advanced proficiency in Figma for creating vector graphics, UI elements, and interactive prototypes, essential for modern digital asset creation and collaboration.
• Adobe Photoshop: Expert-level skills in Adobe Photoshop for image editing, manipulation, and digital painting, critical for producing high-quality visual assets.
• Graphic Design: Strong foundational understanding of design principles, including typography, color theory, layout, and visual hierarchy, applied to digital advertising contexts.
• AI Generative Tools: Proven experience and practical application of AI generative tools (e.g., Midjourney, DALL-E, Stable Diffusion) for visual ideation, asset creation, and workflow acceleration.
• Attention to Detail: Meticulous approach to design, ensuring accuracy in resizing, localization, and adherence to brand guidelines and technical specifications.
• Creative Thinking: Ability to generate innovative and effective creative concepts that capture attention and drive engagement in competitive digital landscapes.
• Self-Organization: High level of personal organization to manage multiple projects, deadlines, and asset versions efficiently in a remote work environment.
• Time Management: Excellent ability to prioritize tasks, manage workload, and deliver high-quality creative assets within project timelines.
• English B1+: Proficient communication skills in English (B1 level or higher) to effectively collaborate with international teams and understand project briefs.

Preferred Skills:

• Performance Marketing Fundamentals: Basic understanding of performance marketing principles, including KPIs, A/B testing, and the impact of creative on campaign performance.
• Direct Response Design: Knowledge of direct response design frameworks and best practices that encourage immediate user action.
• Meta & Google Ad Platforms: Familiarity with the specifications, best practices, and common ad formats used within Meta (Facebook/Instagram Ads Manager) and Google Ads.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and AI generative tools indicates a need for a designer who is not only skilled in traditional design software but also adaptable to emerging technologies that enhance marketing efficiency. The "preferred" skills suggest that candidates who understand the business impact of their creative work will have an advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital marketing creatives, with a strong emphasis on assets designed for Meta and Google advertising campaigns.
• Include examples of localized creative assets, demonstrating an understanding of cultural adaptation and market relevance in visual communication.
• Present case studies or examples of how your designs have contributed to campaign performance, ideally with quantifiable results or insights.
• Feature projects where AI generative tools were utilized, highlighting their application in streamlining production or enhancing creative output.
• Demonstrate proficiency in Figma and Adobe Photoshop through the complexity and quality of the work presented.

Process Documentation:

• Be prepared to discuss your design process, from brief interpretation and concept development to asset finalization and delivery, highlighting efficiency and collaboration.
• Provide insights into how you approach localization, ensuring visual and thematic consistency while adapting to local nuances.
• Explain your workflow for resizing and adapting assets across different platforms and formats, demonstrating systematic organization.
• Be ready to articulate how you integrate feedback from marketing teams and stakeholders to iterate on designs effectively.

📝 Enhancement Note: The portfolio is crucial for this role, serving as tangible proof of design skills, platform familiarity, and the ability to contribute to performance-driven marketing efforts. The inclusion of AI tool usage in the portfolio is a key differentiator.

💵 Compensation & Benefits

Salary Range:

• For a contractor role with these responsibilities and required skills, a competitive hourly or project-based rate is typical. Based on industry standards for mid-level graphic designers with specialized digital advertising and AI tool experience in markets like the UK and Europe, an estimated range could be between £25 - £45 per hour, or equivalent in local currency for other specified regions. This estimate accounts for the contractor status, the specialized skill set (AI tools, performance marketing design), and the global talent pool.

Benefits:

• Open-minded Teams: Access to a collaborative and forward-thinking team environment that encourages new ideas and creative problem-solving.
• Welcoming and Inclusive Company Culture: Integration into a supportive workplace that values diversity and fosters a sense of belonging.
• Opportunity to Make a Real Difference: Contribute to a health tech product with a significant user base and positive impact on users' lives.
• Competitive Salary Package: Remuneration will be commensurate with your expertise, skillset, and the value you bring to the product and marketing efforts.
• Flexible Hours: Work with a focus on results rather than strict adherence to office hours, allowing for better work-life integration.

Working Hours:

• This is a contractor position with flexible hours, emphasizing output and results over a fixed schedule. While 40 hours per week is the standard assumption for full-time equivalent work, the flexibility allows for adaptation to project needs and personal productivity patterns, aligning with modern remote work expectations.

📝 Enhancement Note: As a contractor role, benefits are typically less comprehensive than for full-time employees. The provided benefits emphasize cultural aspects and flexibility. The salary estimate is based on the contractor status and the specialized skills required, considering the target markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology (Health-Tech), focusing on AI-powered health coaching and weight loss. Palta's products, like Simple, aim to disrupt traditional health approaches with technology. Company Size: While specific numbers aren't provided, Palta operates multiple brands (Simple, Zing, Lovi) and has a global presence, suggesting a medium-to-large startup or scale-up environment. This size typically offers a dynamic atmosphere with opportunities for broad impact. Founded: Palta was founded in 2014. This history indicates a company that has evolved and scaled, moving beyond the early startup phase into a more established growth stage.

Team Structure:

• Marketing Creative Production: This role sits within a creative production team, likely working alongside other designers, copywriters, and campaign managers.
• Cross-functional Collaboration: Expect close collaboration with the broader marketing team, performance marketing specialists, market managers, and potentially product teams to align creative output with business objectives.
• Reporting Structure: Likely reports to a Creative Lead, Marketing Manager, or Head of Marketing, with direct interaction with campaign stakeholders.

Methodology:

• Data-Driven Creativity: The company emphasizes results and performance, suggesting that creative decisions and iterations are informed by data analytics and campaign performance metrics.
• Agile Workflow: In a tech-focused company, an agile or iterative approach to creative development is probable, allowing for rapid testing and optimization of marketing assets.
• AI Integration: A core part of their ethos is leveraging AI for product enhancement and operational efficiency, which extends to their marketing efforts.

Company Website: https://palta.teamtailor.com/

📝 Enhancement Note: Palta's focus on health-tech and AI integration provides a unique context for creative operations. The company's growth suggests a need for scalable and efficient creative processes, making this role critical for their Go-To-Market strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level contractor role, offering practical experience in digital marketing creative execution and localization within a fast-paced tech environment. It's an opportunity to hone skills in performance-driven design and AI-assisted workflows. Reporting Structure: The role likely reports to a marketing manager or creative lead, providing exposure to campaign strategy and performance analysis from a creative execution standpoint. Collaboration will be key with performance marketers and regional marketing specialists. Operations Impact: The work directly impacts the effectiveness of Palta's marketing campaigns by creating visually compelling and locally relevant assets. High-quality creatives are crucial for user acquisition, engagement, and conversion, directly influencing revenue generation and market penetration for Palta's health-tech products.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, AI-driven creative production, and campaign localization for diverse markets.
• Platform Mastery: Gain in-depth knowledge of advertising platforms like Meta and Google, understanding their creative requirements and optimization strategies.
• Portfolio Expansion: Build a robust portfolio with successful campaigns for a recognized health-tech brand, enhancing marketability for future roles.
• Project Variety: Work on different brands and campaigns within Palta, exposing you to varied marketing challenges and creative solutions.
• Potential for Future Engagement: Successful contractors may have opportunities for longer-term engagements or consideration for full-time roles as the company grows.

📝 Enhancement Note: While a contractor role, it offers valuable experience in a high-growth industry and exposure to cutting-edge marketing technologies. The growth opportunities are primarily skill-based and portfolio-driven, which is common for contractor positions in operations and creative fields.

🌐 Work Environment

Office Type: This is a fully remote contractor position, meaning there is no physical office requirement. The work environment is digital and distributed. Office Location(s): While the company has operations and a presence in various locations (Cyprus, Armenia, Georgia, Poland, Portugal, Spain, UK), this specific role is remote and requires candidates to be based in or have the legal right to work in the United Kingdom.

Workspace Context:

• Digital Collaboration Tools: Expect to use a suite of digital tools for communication, project management, and asset sharing (e.g., Slack, Asana, Google Workspace, Figma, Adobe Creative Cloud).
• Asynchronous Communication: Given the distributed nature of the team and potential time zone differences, proficiency in asynchronous communication and clear documentation is essential.
• Independent Work: The role requires a high degree of self-discipline and autonomy to manage tasks and deliver results without direct, constant supervision.

Work Schedule:

• The position offers flexible hours, allowing contractors to manage their schedule around project deadlines and personal needs. The focus is on delivering high-quality work and meeting campaign timelines rather than adhering to a rigid 9-to-5 structure.

📝 Enhancement Note: The remote nature of the role necessitates strong self-management skills and comfort with digital collaboration tools. The requirement for the UK market implies potential alignment with European work practices and regulations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, experience, and communication skills, including English proficiency.
• Portfolio Review & Skill Assessment: A more in-depth discussion focusing on your design portfolio, with specific questions about your creative process, tool usage (Figma, Photoshop, AI tools), and experience with digital advertising. You may be asked to walk through specific projects and explain your rationale.
• Creative Challenge/Test: Potentially a short, timed creative task or a take-home assignment to evaluate your design skills, speed, and ability to meet specific project requirements (e.g., creating a set of ad banners for a given brief).
• Team/Hiring Manager Interview: A final interview to assess cultural fit, collaboration style, and alignment with the team's objectives. Expect questions about your approach to localization, performance marketing design, and how you handle feedback.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize digital ad creatives, localization examples, and projects showcasing AI tool usage.
• Showcase Process: For key projects, briefly explain the brief, your design process, the tools used, and the outcome. If possible, include metrics or insights related to campaign performance.
• Highlight AI Integration: Clearly label or discuss projects where AI tools were instrumental in your workflow.
• Demonstrate Versatility: Include a range of styles and formats to show adaptability.
• Keep it Concise: Aim for a clean, well-organized portfolio that is easy to navigate.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Palta's health-tech products (Simple, Zing, Lovi) and their target audience.
• Review Ad Formats: Research current best practices and common formats for Meta and Google ads.
• Practice AI Tools: Be ready to discuss your proficiency and creative applications with AI generative tools.
• Localization Mindset: Think about how you would adapt creative elements for different cultural contexts.
• Direct Response Focus: Consider how design elements can drive user action and conversion.

📝 Enhancement Note: The interview process will heavily weigh your practical design skills and your ability to translate them into effective marketing assets for digital platforms. Demonstrating an understanding of performance marketing and AI integration will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for vector graphics, UI design, prototyping, and collaborative design workflows. Proficiency is a must.
• Adobe Photoshop: Critical for image editing, manipulation, retouching, and creating complex visual assets.
• AI Generative Tools: Experience with tools like Midjourney, DALL-E, Stable Diffusion, or similar AI platforms for image generation and creative ideation.

Analytics & Reporting:

• While not directly responsible for analysis, an understanding of how design impacts campaign metrics (CTR, conversion rates) is beneficial. Familiarity with ad platform analytics interfaces (Meta Ads Manager, Google Ads) is a plus.
• Design Performance Measurement: Ability to interpret feedback related to design performance and iterate accordingly.

CRM & Automation:

• Not directly relevant to this role, but understanding how creatives are deployed through marketing automation or ad platforms is advantageous.
• Project Management Tools: Experience with tools like Asana, Trello, or Jira for task management and workflow tracking.
• Communication Tools: Proficiency with Slack or similar platforms for team communication.

📝 Enhancement Note: The core technical requirements are centered around design software and AI tools. Understanding how these assets function within advertising platforms is also important for a performance-oriented role.

👥 Team Culture & Values

Operations Values:

• Efficiency and Speed: A drive to create high-quality assets quickly and effectively, leveraging tools and processes to optimize output.
• Data-Informed Creativity: Valuing the impact of design on business results, using data and performance metrics to guide creative decisions and improvements.
• Collaboration and Communication: Openness to feedback, proactive communication, and a willingness to work closely with marketing teams to achieve shared goals.
• Adaptability and Innovation: Embracing new technologies like AI and staying current with design trends to bring fresh perspectives to marketing campaigns.
• User-Centric Design: Creating visuals that resonate with target audiences, understanding their needs and preferences to drive engagement and conversion.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with marketing strategists, performance managers, and localization specialists to ensure creative alignment and effective campaign execution.
• Feedback Loop: Actively participating in design reviews, providing constructive feedback, and incorporating feedback received from stakeholders to refine creative assets.
• Shared Asset Management: Contributing to organized asset libraries and workflows to ensure easy access and consistent branding across all marketing materials.

📝 Enhancement Note: The culture likely emphasizes a blend of creative excellence and business acumen, driven by a desire to achieve measurable results in the competitive health-tech market. Adaptability and a proactive approach to learning are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Fulfilling the need for visually appealing designs that also adhere to strict performance marketing frameworks and conversion goals.
• Rapid Iteration and Localization: The demand for frequent creative updates and localization across multiple markets can be demanding, requiring efficient workflows.
• Leveraging AI Effectively: Mastering and integrating AI generative tools into a creative process while maintaining brand integrity and ethical considerations.
• Remote Collaboration: Maintaining strong communication and collaboration with a globally distributed team without the benefit of in-person interaction.

Learning & Development Opportunities:

• AI Tool Proficiency: Becoming an expert in utilizing AI for creative production, exploring advanced prompting techniques and workflow integrations.
• Performance Marketing Design: Gaining a deeper understanding of direct response design principles and how creative elements directly influence campaign ROI.
• Global Market Insights: Developing an understanding of how to tailor creative messaging and visuals for diverse international audiences.
• Industry Trends: Keeping pace with the evolving landscape of digital marketing, advertising technology, and graphic design tools.

📝 Enhancement Note: This role presents an opportunity to grow in a niche area of marketing operations that bridges creative execution with performance analytics and cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience using Figma and Adobe Photoshop for digital advertising creatives. Can you walk us through a project where you utilized both tools extensively?"
• "How do you approach localizing marketing creatives for different regions? What considerations do you make beyond simple translation?"
• "Tell us about your experience with AI generative tools. How have you integrated them into your workflow, and what benefits did they provide?"
• "How do you ensure your designs align with performance marketing objectives and drive user conversion?"
• "Describe a time you received critical feedback on your design. How did you handle it, and what was the outcome?"
• "How do you manage your workload and prioritize tasks when working on multiple campaigns with competing deadlines in a remote setting?"

Company & Culture Questions:

• "What interests you about Palta and our mission in health technology?"
• "How do you stay updated on design trends and new tools in the marketing and tech industries?"
• "How would you describe your ideal working relationship with a marketing manager or campaign strategist?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Meta Ads, Google Ads, Localization) or by campaign.
• Storytelling: For each key project, provide context: the brief, your creative process, challenges faced, tools used (especially AI), and results achieved.
• Visual Clarity: Ensure your portfolio is visually appealing and easy to navigate. Use high-quality mockups or direct examples of the creatives.
• AI Emphasis: Clearly highlight projects where AI tools were used and explain their specific contribution.
• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful and relevant pieces.

📝 Enhancement Note: Be ready to demonstrate not only your design skills but also your understanding of how design serves marketing objectives, your adaptability with new technologies, and your ability to collaborate effectively in a remote, results-oriented environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Palta's Teamtailor portal.
• Portfolio Customization: Ensure your submitted portfolio prominently features digital ad creatives, examples of AI tool usage, and any localization work you've completed. Tailor your portfolio to highlight skills most relevant to performance marketing and digital platforms.
• Resume Optimization: Update your resume to emphasize experience with Figma, Adobe Photoshop, AI generative tools, and any quantifiable achievements in marketing campaign design or localization. Use keywords like "digital advertising," "performance marketing," "localization," and "AI creative."
• Interview Preparation: Practice discussing your design process, your experience with AI tools, and how your work contributes to marketing campaign success. Prepare to walk through specific portfolio pieces and articulate your design rationale.
• Company Research: Familiarize yourself with Palta and its brands (Simple, Zing, Lovi), their mission, and their products. Understand their position in the health-tech market to better align your responses with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.