Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer Company: ComeOn Group Location: St. Julian's, Malta Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: January 23, 2026 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for transforming marketing briefs into compelling visual narratives, impacting brand perception and campaign effectiveness across multiple brands and markets.
• The Graphic Designer will be responsible for the end-to-end creation of marketing assets, from concept development through to final execution, ensuring alignment with brand guidelines and campaign objectives.
• A key aspect of this position involves close collaboration with cross-functional teams, including marketing, product, and brand specialists, to deliver cohesive and impactful visual communication strategies.
• The role requires a blend of artistic talent and strategic thinking, focusing on conversion-driven design to achieve measurable marketing outcomes.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities and skills indicate a strong intersection with marketing operations, particularly in asset creation, campaign support, and brand consistency. The emphasis on conversion-focused design and working across multiple brands suggests a need for operational efficiency and strategic asset management.

📈 Primary Responsibilities

• Receive and interpret design briefs for marketing campaigns, promotions, and broader brand initiatives, ensuring a clear understanding of campaign goals and target audiences.
• Design and produce a wide range of creative assets, including promotional visuals for digital, CRM, and social media channels, as well as visual support for rebrands and new product launches.
• Adapt and evolve existing brand guidelines and assets into new formats and for diverse applications, maintaining brand consistency across all touchpoints.
• Collaborate effectively with a central creative team, including fellow designers and motion designers, to ensure a unified and well-considered visual output.
• Execute photo manipulation, retouching, and compositing tasks to enhance visual assets as required by campaign needs.
• Develop simple animations and motion graphics for digital platforms to increase engagement and visual appeal.
• Manage multiple design projects simultaneously, prioritizing tasks efficiently to meet demanding deadlines in a fast-paced environment.
• Iterate on designs based on constructive feedback from stakeholders, refining visuals until they meet all quality and strategic requirements for live deployment.

📝 Enhancement Note: The responsibility to "manage multiple tasks at the same time and knowing how to prioritise when things get busy" points to a need for strong project management skills, a hallmark of operations roles. The emphasis on translating campaign goals into visual communication also highlights a strategic, operations-minded approach to creative work.

🎓 Skills & Qualifications

Education:

• An education from an advertising or design school, digital agency, or in-house agency is ideal.
• Formal education in graphic design, visual arts, or a related field is preferred, demonstrating a foundational understanding of design principles.

Experience:

• Proven experience working with marketing graphics, with the ability to not only adhere to but also create new graphics that align with existing brand and style guidelines.
• A minimum of 2-5 years of professional experience in graphic design, with a focus on marketing and digital asset creation.

Required Skills:

• Adobe Creative Suite Proficiency: Strong command of Photoshop, Illustrator, and After Effects is essential for asset creation and manipulation.
• Animation & Motion Graphics: Solid skills in creating simple animations and motion assets for digital use.
• Core Design Principles: Deep understanding of composition, layout, color theory, and form, with the ability to apply them effectively to marketing materials.
• Photo Manipulation: Expertise in photo manipulation, retouching, and compositing techniques.
• AI-Assisted Design: Basic knowledge of AI-assisted design tools (e.g., AI image generation, enhancement) and a willingness to integrate them into creative workflows.
• Project Management: Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Brand Consistency: Skill in working with and extending existing brand guidelines.
• Feedback Integration: Ability to iterate on designs based on feedback.

Preferred Skills:

• Dynamic Banner Tools: Experience with Bannerflow or similar dynamic banner creation tools.
• iGaming/Regulated Industry Experience: Previous experience in the iGaming sector or another fast-paced, regulated digital industry.
• Performance-Led Design: Strong understanding of conversion-focused creatives and performance marketing principles.
• Advanced Motion Design: Additional skills in more advanced motion design or animation techniques.
• AI & Emerging Tech Interest: Keen interest in AI, automation, and other emerging design technologies.

📝 Enhancement Note: The requirement for "basic knowledge of AI-assisted design tools" and "openness to integrating AI into creative workflows" is a forward-thinking operational requirement, suggesting the company is looking to streamline creative processes through technology adoption. The emphasis on "conversion-focused design" and "performance-led design" directly links creative output to measurable business outcomes, a core tenet of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, demonstrating a diverse range of skills including animation, illustration, photo manipulation, and marketing graphics.
• The portfolio should clearly showcase the ability to translate marketing briefs into visually compelling and effective creative assets.
• Examples of work that highlight an understanding of brand guidelines and the ability to maintain consistency across different projects are crucial.
• Include case studies or examples that demonstrate the impact of your designs, particularly in relation to campaign goals or conversion rates, if possible.

Process Documentation:

• Demonstrate an ability to follow structured design processes, from brief intake to final delivery.
• Showcase how you manage feedback loops and iterate on designs to achieve optimal results.
• Highlight experience in adapting existing creative assets and workflows for new campaign needs or brand initiatives.

📝 Enhancement Note: For a creative role with operational undertones, the portfolio serves as a critical "process portfolio." It needs to demonstrate not just aesthetic skill but also the disciplined approach to design execution, project management, and brand stewardship that is vital for operational efficiency in a marketing context.

💵 Compensation & Benefits

Salary Range:

• Given the mid-level experience requirement (2-5 years), location in Malta, and the technical/creative skill set, a competitive annual salary is expected. Based on industry benchmarks for skilled graphic designers in Malta, a range of €30,000 - €45,000 per annum is a reasonable estimate. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive Remuneration Package: Includes a company bonus scheme, reflecting performance-based rewards.
• Hybrid Work Model: Offers flexibility with a Hybrid Allowance of €250 for home workstation setup.
• Remote Work Flexibility: Up to 40 days per year to work fully remote from anywhere.
• Wellbeing Allowance: €250 annually (claimable after probation) to support personal wellbeing.
• Comprehensive Health Insurance: International private health insurance coverage.
• On-site Perks: Lunch provided on Mondays and Wednesdays, and breakfast on Tuesdays at the office.
• Team & Company Events: Fantastic quarterly and weekly company events to foster camaraderie.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with flexibility offered through the hybrid and remote work options.

📝 Enhancement Note: The provided benefits package is robust, especially the hybrid allowance and remote work days, which are attractive operational perks. The salary estimate is based on research for Graphic Designers in Malta with 2-5 years of experience, considering the cost of living and typical compensation for creative roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gaming / iGaming. This is a fast-paced, highly regulated, and competitive digital industry that demands innovation, agility, and strong brand presence. Company Size: ComeOn Group is a significant player in the iGaming industry. While not explicitly stated, their global presence and multiple brands suggest a medium to large enterprise size, likely employing several hundred to over a thousand individuals. This size indicates established operational structures and opportunities for cross-functional collaboration. Founded: The company was founded in 2008, indicating a mature and experienced organization with a proven track record in the iGaming sector.

Team Structure:

• The role is part of a "central creative team," suggesting a shared service model where designers support various brand and marketing departments. This implies a structured reporting line within the creative department.
• This team likely comprises graphic designers, motion designers, and potentially other creative specialists, working collaboratively under a creative lead or manager.
• Close collaboration with marketing, product, and brand teams is a key operational aspect, requiring effective communication and workflow management between departments.

Methodology:

• The company emphasizes a "run together" spirit, suggesting a collaborative and team-oriented approach to problem-solving and project execution.
• Curiosity is cited as a driver for innovation, implying an environment that encourages exploration of new tools and creative approaches.
• The focus on brand consistency and campaign effectiveness points to a data-informed, results-oriented methodology in their creative output.

Company Website: https://www.comeon-group.com/

📝 Enhancement Note: The iGaming industry context is vital. It means the operations must be highly efficient, compliant, and adaptable to rapid market changes and regulatory requirements. The "run together" spirit and emphasis on curiosity suggest a culture that values teamwork and continuous improvement, which are core to successful operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It involves taking ownership of projects, working independently on tasks, and contributing to a central creative function. It's a step beyond junior roles, demanding proficiency and reliability. Reporting Structure: The Graphic Designer reports to a lead or manager within the central creative team. They will also work closely with various marketing, brand, and product stakeholders across different brands and markets, requiring strong stakeholder management skills. Operations Impact: The visual assets created directly influence customer perception, engagement, and conversion rates for marketing campaigns and brand initiatives. Effective design operations contribute to brand consistency, marketing ROI, and overall business performance by ensuring high-quality, timely, and on-brand creative output.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like advanced motion design, AI-driven creative workflows, or performance-led design within the iGaming context.
• Leadership: Potential to move into a Senior Graphic Designer role, leading smaller projects or mentoring junior designers, and contributing more strategically to creative operations.
• Cross-functional Exposure: Through collaboration with marketing, product, and brand teams, there's a chance to gain broader insights into Go-To-Market (GTM) strategies and operations.
• Industry Expertise: Developing specialized knowledge in the dynamic iGaming sector can open doors to senior roles within the industry.

📝 Enhancement Note: For a creative role, "operations impact" translates to efficiency, consistency, and effectiveness of creative output. Growth opportunities should be framed around developing specialized operational skills within a creative context, such as optimizing creative workflows, implementing new design technologies, or contributing to brand standardization processes.

🌐 Work Environment

Office Type: ComeOn Group offers "inviting and vibrant offices" designed for a Hybrid Work model. This suggests a modern, collaborative workspace with dedicated areas for creative work, team meetings, and focused individual tasks. The provision of creative areas for collaboration is a key feature. Office Location(s): The primary office location is St. Julian's, Malta. The company also offers up to 40 days of remote work per year, allowing for flexibility in location. Workspace Context:

• The office environment is designed to foster collaboration, with creative areas encouraging interaction among team members and with other departments.
• The workspace is equipped to support a Hybrid Work model, implying access to necessary technology and infrastructure whether in the office or working remotely.
• Opportunities for direct interaction with fellow designers, motion designers, and marketing professionals will be frequent, facilitating knowledge sharing and project alignment.

Work Schedule: The role is full-time, with standard working hours (estimated 40/week). The hybrid nature of the work model provides significant flexibility, allowing employees to balance office and remote work days, which can be beneficial for deep work or personal commitments, while still ensuring in-office presence for collaborative activities.

📝 Enhancement Note: The hybrid model is a significant operational consideration. It requires clear communication protocols, effective digital collaboration tools, and a culture that supports distributed work, ensuring that creative operations remain seamless regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess basic qualifications and creative fit.
• Creative Assessment/Task: Expect a design challenge or task to evaluate your practical skills in Photoshop, Illustrator, After Effects, and your ability to interpret briefs and deliver creative solutions relevant to the iGaming industry. This might involve creating promotional visuals or adapting existing assets.
• Interviews: Multiple rounds with the hiring manager, team members (designers, marketers), and potentially HR. These will assess your technical skills, creative process, problem-solving abilities, cultural fit, and understanding of marketing operations.
• Portfolio Review: A dedicated session where you will walk through your portfolio, explaining your design choices, process, and the impact of your work. Be prepared to discuss how you handled feedback and managed projects.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in animation, illustration, photo manipulation, and marketing graphics, with a focus on conversion-driven design and brand consistency.
• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results achieved. Quantify impact where possible (e.g., "This design contributed to a X% increase in click-through rate").
• Highlight AI Integration: If you've used AI tools, be ready to explain how they enhanced your workflow or the final output.
• Show Brand Adaptability: Include examples demonstrating your ability to work within established brand guidelines and create new assets that align seamlessly.
• Demonstrate Operations Thinking: Briefly touch upon how you managed timelines, feedback, and collaboration in your project examples.

Challenge Preparation:

• Technical Proficiency: Brush up on your core Adobe Suite skills, especially Photoshop, Illustrator, and After Effects, focusing on speed and efficiency.
• Industry Relevance: Familiarize yourself with current design trends in the iGaming industry.
• Problem-Solving: Prepare to explain your approach to a hypothetical design problem or a common marketing challenge.
• Communication: Practice articulating your design decisions clearly and concisely, focusing on the "why" behind your creative choices.

📝 Enhancement Note: The "creative asset production" and "conversion-focused design" aspects are key. The interview process will likely test not only artistic talent but also the candidate's ability to operate within a structured marketing framework, demonstrating an understanding of how design contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Strong proficiency required in Photoshop, Illustrator, and After Effects. These are the core tools for graphic design, illustration, photo manipulation, and motion graphics.
• Motion Design Software: Beyond After Effects, familiarity with other motion graphics or animation software might be beneficial.
• AI-Assisted Design Tools: Basic knowledge and openness to using AI tools for image generation, enhancement, or animation support (e.g., Midjourney, DALL-E, Adobe Firefly, AI plugins for Adobe Suite).

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics is key. Familiarity with analytics platforms (e.g., Google Analytics) to see how designs perform would be advantageous.
• Ability to interpret performance data to inform future design decisions.

CRM & Automation:

• Experience with marketing automation platforms and CRM systems is not explicitly required but understanding how visual assets are deployed through these channels (e.g., email marketing, social media campaign management tools) is a plus.
• Familiarity with dynamic banner tools like Bannerflow is a "nice to have," indicating a need for efficient, template-driven asset creation.

📝 Enhancement Note: The emphasis on AI-assisted design tools is a significant operational indicator, suggesting the company is looking to leverage technology for increased efficiency and innovation in its creative operations. Proficiency in dynamic banner tools also points towards operational needs for scalable and personalized creative delivery.

👥 Team Culture & Values

Operations Values:

• Curiosity: A drive to explore new design techniques, tools (especially AI), and creative approaches to stay ahead in a competitive market.
• Run Together Spirit: A collaborative ethos where team members support each other, share knowledge, and work collectively towards common goals.
• Innovation: A commitment to pushing creative boundaries and finding new ways to engage customers through compelling visual storytelling.
• Efficiency & Reliability: Taking pride in delivering high-quality work on time, managing multiple projects effectively, and being a dependable member of the creative team.
• Customer-Centricity: Designing with the customer and campaign objectives in mind, focusing on creating visuals that resonate and drive desired actions.

Collaboration Style:

• Cross-functional Integration: Active collaboration with marketing, brand, and product teams to ensure visual assets align with strategic objectives and campaign requirements.
• Team-Based Iteration: Working closely with other designers and motion designers, providing and receiving constructive feedback to refine creative output.
• Knowledge Sharing: An environment that encourages sharing of best practices, new techniques, and insights into design tools and trends, particularly in AI and emerging technologies.

📝 Enhancement Note: The "run together" spirit and emphasis on curiosity are key cultural indicators that impact how operations are conducted. They suggest a supportive and forward-thinking environment where collaboration and continuous learning are valued, which is essential for adapting to the fast-paced iGaming industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operational Demands: The primary challenge will be to maintain high creative standards while meeting tight deadlines and managing a high volume of diverse requests from multiple brands and teams.
• Rapid Industry Evolution: Staying abreast of the latest design trends, technologies (especially AI), and iGaming market dynamics requires continuous learning and adaptation.
• Brand Consistency Across Multiple Brands: Ensuring a cohesive visual identity across different ComeOn Group brands while also meeting unique campaign needs can be complex.
• Performance-Driven Design: Translating creative vision into measurable marketing results and demonstrating ROI for design efforts.

Learning & Development Opportunities:

• Advanced AI in Design: Opportunities to explore and master AI tools for creative workflows, potentially leading to specialized roles in AI-driven design operations.
• Motion Design & Animation: Deepen skills in motion graphics and animation, a growing area in digital marketing.
• Performance Marketing Design: Develop expertise in conversion-focused creative strategies and A/B testing of visual assets.
• iGaming Industry Specialization: Gain in-depth knowledge of the unique marketing and design challenges within the regulated iGaming sector.
• Cross-functional Skill Development: Exposure to marketing strategy and campaign planning through close collaboration with other departments.

📝 Enhancement Note: Framing challenges and growth around "operations" means looking at how efficiency, process optimization, and technological adoption can mitigate challenges and drive development. For instance, mastering AI tools can be seen as an operational strategy to overcome volume-based challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables met quality standards?" (Assesses project management and operational efficiency).
• "How do you approach translating a marketing brief into a visual concept? Can you walk us through a specific example from your portfolio?" (Evaluates strategic thinking and creative process).
• "Imagine you're asked to create visuals for a new promotion. What steps would you take from receiving the brief to delivering the final assets?" (Tests understanding of design workflow and operational execution).

Company & Culture Questions:

• "What interests you about ComeOn Group and the iGaming industry?" (Demonstrates research and genuine interest).
• "How do you stay updated on design trends and emerging technologies, particularly AI?" (Assesses continuous learning and adaptability).
• "Describe your experience working in a hybrid or remote environment. How do you ensure effective collaboration and communication?" (Evaluates adaptability to the work model).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills. For each project, clearly state the objective, your role, the tools used, your process, and the outcome.
• Quantify Results: Whenever possible, use data to back up the effectiveness of your designs. Mention click-through rates, engagement metrics, or conversion improvements.
• Showcase Process, Not Just Polish: Be prepared to discuss the "why" behind your design decisions, the iterations you went through, and how you handled feedback. This demonstrates operational discipline.
• Highlight AI & Efficiency: If you’ve used AI or other tools to streamline your workflow, be ready to explain how this improved efficiency or creative output.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of how design functions within a marketing operations framework – i.e., efficiency, scalability, measurability, and brand consistency.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on Workable.
• Tailor Your Resume: Highlight experience and skills directly relevant to marketing graphics, Adobe Creative Suite, animation, and AI-assisted design tools. Use keywords from the job description and emphasize achievements related to campaign support, brand consistency, and efficiency.
• Curate Your Portfolio: Ensure your portfolio prominently features examples of marketing visuals, animations, and photo manipulations. Include case studies that demonstrate your process, problem-solving skills, and any measurable impact your designs have had. Be ready to discuss your work in detail.
• Prepare for a Design Task: Anticipate a practical design exercise that will test your core skills and ability to interpret a brief under time constraints. Practice common design tasks relevant to digital marketing and promotions.
• Research ComeOn Group: Understand their brands, recent campaigns, and company culture. Be prepared to discuss why you are a good fit for their "run together" spirit and their position in the iGaming industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.