Marketing Designer (Campaigns)

📍 Job Overview

Job Title: Marketing Designer (Campaigns)

Company: Funding Circle

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-02-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (2 Days in Office)

🚀 Role Summary

• Drive the creative output for response-driving marketing campaigns across direct mail and email channels, ensuring brand consistency and performance optimization.

• Collaborate closely with Marketing Campaign Managers and the in-house Creative team to translate campaign objectives into impactful visual assets.

• Own and strategically develop campaign creative, continuously seeking to elevate the quality and effectiveness of marketing materials.

• Apply design expertise and best practices to meet the specific needs of various marketing channels and stakeholders.

• Proactively identify and mitigate risks, issues, and control weaknesses within design processes and campaign execution.

📝 Enhancement Note: While this role is titled "Marketing Designer," its focus on "response-driving campaigns," "performance marketing," and collaboration with "Marketing Campaign Managers" strongly indicates a need for operational understanding of marketing campaign execution and effectiveness, aligning it with aspects of Marketing Operations or Creative Operations. The emphasis on delivering specific assets for direct mail and email also points to a structured, process-oriented approach to creative delivery.

📈 Primary Responsibilities

• Develop and deliver compelling, on-brand creative concepts and final artwork for monthly direct mail and email marketing campaigns.

• Strategize and execute campaign creative, aiming to continuously improve output and achieve campaign goals.

• Partner with marketing stakeholders to understand channel-specific requirements and integrate their needs into design solutions.

• Bring creative expertise and industry best practices to bear on all campaign design initiatives.

• Support ad-hoc design requests, including the creation of presentation decks, documents, and event collateral.

• Proactively identify and address potential risks, issues, or control weaknesses within the design and campaign workflow.

• Maintain and leverage design system features within Figma to ensure brand consistency and design efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, common in roles that bridge creative output with marketing objectives. The emphasis on "owning campaign creative strategy" and "strategically driving our campaign creative" suggests a level of autonomy and forward-thinking expected from a mid-level designer with operational awareness.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in Graphic Design, Visual Communications, or a related field is implied by the role's nature.

Experience: 3-5 years of experience in a design role with a strong focus on both print and digital design execution.

Required Skills:

• Proficiency in Figma, with a solid understanding of auto-layout and design system features.

• Proven experience in designing for performance marketing campaigns, specifically direct mail (print) and email.

• Ability to develop creative concepts and deliver final artwork for campaigns that drive response.

• Strong collaboration skills, with experience managing stakeholder feedback effectively.

• Experience working remotely and collaboratively using tools like Slack and video conferencing.

• Ability to work in a hybrid model, spending 2 days per week in the central London office.

Preferred Skills:

• Basic animation skills (e.g., using Jitter) are a bonus.

• Experience within the financial services industry.

• Familiarity with design systems and their application in a corporate environment.

📝 Enhancement Note: The specific mention of Figma, auto-layout, and design systems indicates a need for contemporary design tooling proficiency. The emphasis on "response-driving campaigns" and "performance marketing" suggests that candidates with a data-informed approach to design, even if not explicitly stated as a requirement, would be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of print and digital design work, with a clear emphasis on performance marketing campaigns.

• Include case studies demonstrating success in direct mail and email campaign design, highlighting response metrics or campaign objectives achieved.

• Present examples of work designed using Figma, illustrating proficiency with auto-layout and design system principles.

• Demonstrate ability to translate marketing briefs into compelling visual assets that align with brand guidelines.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief to final asset delivery.

• Be ready to articulate how they approach problem-solving and risk mitigation within a campaign design context.

• Demonstrate understanding of how design contributes to overall campaign performance and marketing objectives.

📝 Enhancement Note: For a marketing design role focused on campaigns, a portfolio is crucial. It needs to go beyond just aesthetics and demonstrate an understanding of how design impacts business outcomes, particularly in direct response and performance marketing. Highlighting projects where design directly influenced campaign success will be key.

💵 Compensation & Benefits

Salary Range: Based on Funding Circle's indication of competitive salary for a hybrid, mid-level role in London, and industry benchmarks for Marketing Designers with 3-5 years of experience, a range of £45,000 - £60,000 per annum is estimated.

Benefits:

• Benefit allowance tailored to individual needs and life/family circumstances.

• Private medical and dental insurance.

• Health assessments.

• Access to a digital GP service.

• Life assurance.

• Share schemes.

• Financial coaching.

• Dedicated annual learning allowance for professional development.

• Electric car scheme.

• Cycle-to-work schemes.

• Season ticket loans for commuting.

• Award-winning parental leave policies.

• Subsidised Just Eat lunches when in the office.

Working Hours: A standard full-time week, likely around 40 hours, with a hybrid arrangement requiring 2 days per week in the central London office. The contract is initially for 12 months with potential for extension.

📝 Enhancement Note: The salary estimate is based on typical compensation for a Marketing Designer in London with 3-5 years of experience in a fintech environment, considering the competitive benefits package offered. The "competitive salary" stated in the job description is interpreted within this context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Services (specifically small business lending). Funding Circle operates within a dynamic and data-driven sector, aiming to disrupt traditional lending with technology.

Company Size: As a public company, Funding Circle is a significant player in the fintech space. The description implies a large, established organization with a "restless energy of a fintech start-up."

Founded: Funding Circle was founded in 2010, giving it over a decade of experience and stability in the market.

Team Structure:

• The role sits within the marketing department, collaborating with the Marketing Campaign Manager and the in-house Creative team.

• This suggests a team structure that values cross-functional collaboration between marketing strategy, campaign execution, and creative production.

Methodology:

• Data-driven approach to funding and operations, leveraging "clever data" to streamline processes.

• Emphasis on ownership and autonomy for employees to drive impact.

• Collaborative environment focused on mutual support and continuous improvement ("challenge, we champion, and we have each other’s backs").

• A "best of both" hybrid work model balancing in-office collaboration with remote flexibility.

Company Website: https://www.fundingcircle.com/

📝 Enhancement Note: Funding Circle's mission to support small businesses and its position as a public fintech company shape its culture. The emphasis on data, impact, and a supportive, high-performing team environment is key for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. It requires 3-5 years of experience, indicating a need for established design skills and the ability to work with some autonomy. The responsibilities suggest a contributor role with strategic input into campaign creative.

Reporting Structure: The designer will report to or work very closely with the Marketing Campaign Manager and collaborate with the in-house Creative team. This implies a direct line of communication for campaign briefs and feedback.

Operations Impact: The designer's output directly influences the effectiveness of marketing campaigns aimed at acquiring and serving small businesses. By creating "response-driving" assets, they contribute to lead generation, customer acquisition, and ultimately, the company's mission of funding small businesses and generating economic impact.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design for both print and digital channels.

• Creative Leadership: Potential to "own and strategically drive campaign creative," offering a path towards creative leadership within campaigns.

• Industry Exposure: Gaining experience in the fast-paced fintech sector, specifically in small business lending, which is a valuable niche.

• Learning & Development: A dedicated annual learning allowance supports upskilling in areas like animation, new design tools, or marketing strategy.

• Contract Extension: The initial 12-month contract with possibility for extension provides stability and a chance to prove value for longer-term opportunities.

📝 Enhancement Note: The role offers growth through specialization in performance marketing design and potential leadership in campaign creative. The contract nature means demonstrating impact quickly is key for extension or future opportunities within Funding Circle.

🌐 Work Environment

Office Type: The company utilizes a hybrid work model, with 2 days per week spent in their central London office. This suggests an environment designed for collaboration and team interaction when employees are present.

Office Location(s): Central London, United Kingdom. Specific details about the office amenities (e.g., barista coffee, subsidized lunches) are provided.

Workspace Context:

• Collaborative Hub: The office serves as a space for face-to-face collaboration, team meetings, and fostering company culture.

• Technology Enabled: The use of Slack and video calls for remote collaboration indicates a well-equipped digital workspace.

• Team Integration: Spending time in the office is intended to make the designer a "real extension of our team," fostering strong working relationships.

Work Schedule: The role is full-time, with a hybrid arrangement requiring 2 days in the office. This structure allows for focused individual work remotely and collaborative work in person. The contract is for 12 months initially, with a possibility of extension.

📝 Enhancement Note: The hybrid model is a key feature, balancing the benefits of in-person collaboration with the flexibility of remote work. This is typical for modern creative and marketing roles in London.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio to assess core design skills and experience relevant to campaigns.

• Creative/Technical Interview: This stage will likely involve a detailed discussion of the candidate's portfolio, focusing on campaign design examples, Figma proficiency, and understanding of performance marketing. Expect questions about design process, stakeholder management, and problem-solving.

• Case Study/Task: Candidates may be asked to complete a design challenge or present a case study from their portfolio that demonstrates their ability to create response-driving assets for direct mail or email, and how they'd approach a specific campaign objective.

• Team/Hiring Manager Interview: A final conversation to assess cultural fit, alignment with Funding Circle's values, and suitability for the hybrid working model.

Portfolio Review Tips:

• Highlight Campaign Impact: Showcase at least 2-3 strong examples of direct mail or email campaigns you designed. Quantify success where possible (e.g., "increased conversion rate by X%," "achieved Y response rate").

• Demonstrate Figma Proficiency: Clearly show examples that utilize auto-layout and design system features. Be prepared to talk through your Figma workflow.

• Showcase Process: For each project, briefly explain the brief, your design process, challenges faced, how you incorporated feedback, and the final outcome.

• Brand Alignment: Ensure your portfolio reflects an understanding of brand consistency and on-brand asset creation.

• Conciseness: Keep explanations clear and to the point. Focus on the most relevant projects for this role.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, thoroughly read and understand the objective, target audience, and any constraints.

• Think Performance: Frame your solutions around driving response and achieving marketing goals, not just aesthetics.

• Figma Focus: Be ready to use Figma for any practical design tasks or to present your concepts.

• Articulate Your Reasoning: Be prepared to clearly explain your design choices and how they align with the campaign's objectives.

📝 Enhancement Note: The emphasis on "response-driving campaigns" and "performance marketing" means the interview process will likely scrutinize how candidates translate creative skills into measurable business results. A strong portfolio showcasing this connection is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and maintaining design systems. Candidates must be comfortable with auto-layout and design system features.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Likely used for more complex graphic design tasks, print production, and potentially vector illustrations. InDesign is particularly relevant for direct mail.

Analytics & Reporting:

CRM & Automation:

• Email Marketing Platforms: Experience designing for platforms like Mailchimp, HubSpot, or similar is likely beneficial, as assets will be deployed via email.

• Direct Mail Production Software: Familiarity with pre-press requirements and production workflows for print materials.

📝 Enhancement Note: Figma proficiency is a hard requirement. While other tools are implied by the nature of the work (Adobe Suite, email platforms), candidates should highlight any experience that demonstrates an understanding of the end-to-end campaign delivery process, including how design assets are implemented and tracked.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong belief in Funding Circle's mission to support small businesses and contribute to the UK economy.

• Collaboration & Support: A culture where team members "lift each other up," challenge constructively, and support one another.

• Ownership & Impact: Employees are encouraged to take ownership and make a tangible impact from day one.

• Growth Mindset: Valuing continuous learning, adaptability, and a positive attitude, even over perfect alignment with every requirement.

• Efficiency & Problem-Solving: Proactively identifying and mitigating risks and issues within daily tasks.

Collaboration Style:

• Hybrid & Cross-Functional: Working effectively both in-person (2 days/week in office) and remotely (via Slack, video calls), and collaborating across marketing, campaign management, and creative functions.

• Feedback Integration: Comfortable receiving and incorporating feedback from various stakeholders to refine creative output.

• Proactive Communication: Maintaining open lines of communication to ensure smooth workflow and address potential issues promptly.

📝 Enhancement Note: The emphasis on "growth mindset" and "lifting each other up" suggests a culture that is both demanding in its pursuit of excellence and supportive in its approach to employee development and well-being.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Ensuring that creative output is not only aesthetically pleasing but also demonstrably drives response and achieves campaign objectives in a data-driven environment.

• Managing Stakeholder Feedback: Effectively navigating and incorporating feedback from multiple marketing stakeholders, who may have varying priorities or creative opinions.

• Adapting to Hybrid Work: Maintaining strong team cohesion and efficient workflow across both in-office and remote working days.

• Meeting Tight Deadlines: Delivering high-quality assets for monthly direct mail and email campaigns requires strong time management and organizational skills.

Learning & Development Opportunities:

• Specialized Design Skills: Deepening expertise in performance marketing design, direct mail, and email campaign creative.

• Industry Experience: Gaining valuable experience in the fintech sector, specifically within small business lending.

• Creative Strategy Input: Opportunity to influence and "own" campaign creative strategy, moving beyond execution to strategic development.

• Professional Development Budget: Access to an annual learning allowance for courses, workshops, or conferences to enhance design and marketing skills.

• Networking: Building relationships within a dynamic fintech company and collaborating with experienced marketing professionals.

📝 Enhancement Note: The challenges are typical for a performance-focused marketing design role. The growth opportunities are significant, particularly the chance to influence strategy and leverage the dedicated learning allowance.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a direct mail campaign from brief to final print-ready artwork. How do you ensure it's 'response-driving'?"

• "How do you approach incorporating feedback from multiple stakeholders, especially when opinions differ?"

• "Walk us through a campaign where your design significantly impacted performance. What metrics did you track, and what was the outcome?"

Company & Culture Questions:

• "What attracts you to Funding Circle and our mission to support small businesses?"

• "How do you see yourself contributing to a 'high-performing team that lifts each other up'?"

• "What are your expectations for working in a hybrid environment?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio clearly, perhaps by campaign type (direct mail, email) or by showcasing your strongest performance marketing examples first.

• Narrative: For each case study, tell a story: the challenge, your solution (design), the process, and the results. Quantify impact wherever possible.

• Tooling: Be ready to demonstrate your Figma skills, perhaps by sharing your screen to show a specific project or explaining your workflow.

• Conciseness: Present each project efficiently, focusing on the most relevant aspects for this role. Aim for 5-7 minutes per key project.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only has strong design skills but also understands how to apply those skills to achieve measurable marketing outcomes. Be prepared to discuss both your creative process and its business impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Ashby link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of direct mail and email campaign design, ideally with quantifiable results. Highlight how you've designed for "response-driving" outcomes.

• Resume Optimization: Ensure your resume clearly states your years of experience (3-5 years), highlights proficiency in Figma (auto-layout, design systems), and emphasizes experience with performance marketing and campaign execution. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, stakeholder management skills, and how your work contributes to business objectives. Prepare specific examples to showcase your problem-solving abilities and Figma expertise.

• Company Research: Familiarize yourself with Funding Circle's mission, values, and recent impact reports. Understand their position in the fintech market and their commitment to supporting small businesses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.