Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Tessl Location: London, England, United Kingdom Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: January 27, 2026 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (3 days in office per week)

🚀 Role Summary

• This role is a hands-on, production-heavy Marketing Designer position focused on executing visual assets for a fast-growing AI startup.
• Responsibilities span content design, social media campaigns (paid and organic), event collateral, sales enablement materials, and digital marketing assets.
• The ideal candidate will work within an established brand system, ensuring consistency and high production quality across all creative outputs.
• Collaboration with marketing, community, and growth teams is essential, requiring strong communication and feedback-friendly skills.

📝 Enhancement Note: While the role is titled "Marketing Designer," its focus on production, asset creation across multiple channels, and supporting sales/marketing functions aligns it closely with a "Marketing Operations" or "Go-To-Market Operations" support function, particularly in its need for efficient, timely, and high-quality visual execution. The emphasis on supporting technical audiences and B2B SaaS also positions it within a specialized GTM operations context.

📈 Primary Responsibilities

• Content & Editorial Design: Create engaging visuals for blog posts, podcasts, and long-form content, including diagrams and illustrations to explain technical concepts. Adapt assets for diverse platforms and formats.
• Social Media Asset Creation: Design compelling social media graphics for platforms like LinkedIn and X, developing templates for recurring content and campaigns to support announcements, launches, and community updates.
• Event & Field Marketing Collateral: Produce visual assets for events, including pop-up banners, presentation decks, digital screens, conference booth creative, and merchandise.
• Sales & Enablement Materials: Develop visually appealing sales decks, one-pagers, case studies, solution briefs, and product explainer visuals to support the sales team's efforts.
• Digital Marketing Campaign Support: Design digital assets for campaigns, launches, email headers, and landing pages, while maintaining and evolving shared templates and asset libraries for brand consistency.

📝 Enhancement Note: The breadth of asset creation across sales, marketing, and community channels indicates a need for a designer who can translate strategic briefs into effective visual communication, directly supporting Go-To-Market (GTM) initiatives. The requirement to support technical audiences and B2B SaaS products suggests a need for clarity and accuracy in visual representation, a key operational aspect of effective marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience is paramount. Candidates with degrees in Graphic Design, Visual Communications, or related fields will naturally possess foundational knowledge. Experience: 3-5 years of experience as a marketing or digital designer, with a proven track record in producing high-quality visual assets for diverse marketing and sales needs.

Required Skills:

• Portfolio Excellence: A robust portfolio showcasing execution across content, social media, events, and sales collateral is essential.
• Brand System Adherence: Ability to work confidently within an established brand system and follow creative direction with minimal oversight.
• Design Fundamentals: Strong command of layout, typography, and visual hierarchy to create clear, impactful designs.
• Production Management: Proficiency in juggling multiple design requests and deadlines, ensuring timely delivery of high-quality assets.
• Detail Orientation: Exceptional attention to detail and a commitment to maintaining high production quality.
• Collaborative Spirit: Excellent communication, collaboration, and receptiveness to feedback from cross-functional teams.
• Software Proficiency: Strong working knowledge of Figma is required.
• Adobe Creative Suite: Experience with Illustrator, Photoshop, and InDesign.

Preferred Skills:

• Technical Audience Design: Experience designing for developer or technical audiences, understanding their communication needs.
• B2B SaaS/PLG Familiarity: Prior experience with B2B SaaS or Product-Led Growth companies.
• Event/Community Brand Support: Experience supporting events, conferences, or community-led brands.
• Light Motion Graphics: Basic animation skills for simple social media animations or video thumbnails.
• Technical Illustration: Ability to create illustrations or diagrams for complex technical concepts.

📝 Enhancement Note: The requirement for strong Figma skills and experience with Adobe Creative Suite are critical technical proficiencies. The preference for experience with technical audiences and B2B SaaS highlights the specialized nature of the company's product and market, emphasizing the need for design that resonates with a sophisticated user base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Execution Across Channels: Demonstrate successful visual asset creation for content marketing, social media campaigns, event collateral, and sales enablement materials.
• Brand Consistency: Showcase examples of working within established brand guidelines and maintaining visual integrity across diverse applications.
• Problem/Solution Focus: Illustrate how design solutions addressed specific marketing or sales objectives, showcasing strategic thinking behind creative execution.
• Production Quality: Highlight examples that exemplify high attention to detail, clean execution, and professional polish.

Process Documentation:

• Workflow Adaptation: While not explicitly stated, candidates should be prepared to discuss how they manage design workflows, prioritize tasks, and integrate feedback from various teams to ensure efficient asset delivery.
• Template Management: Experience in creating and maintaining reusable design templates and asset libraries to streamline future work and ensure brand consistency.

📝 Enhancement Note: For a production-heavy design role supporting a startup, the portfolio is the primary "process and systems" demonstration. It needs to show not just aesthetic skill but also the ability to execute efficiently, adhere to brand standards, and adapt designs for different GTM functions. The ability to manage design assets and templates is a key operational aspect.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 3-5 years of experience in London, a competitive salary range would typically be between £45,000 - £65,000 per annum. This range can fluctuate based on the candidate's specific experience, portfolio strength, and the company's compensation philosophy.

Benefits:

• Comprehensive Health Coverage: Health insurance, including dental and vision, extending to partners and dependents.
• Retirement Planning: Company-matched pension contributions.
• Commuting Support: A commuting stipend for those living outside London.
• Wellness Incentive: A cycle-to-work scheme.
• Paid Time Off: 25 days of holiday per year.
• Office Perks: Generous catering and regular social events (team lunches, drinks).

Working Hours: Standard full-time hours (approximately 40 hours per week), with an expectation of 3 days per week in the London HQ. Flexibility may be offered outside of core anchor days, but consistent in-office presence is required.

📝 Enhancement Note: The salary range is an estimation based on London market rates for this role and experience level. The listed benefits are directly from the job description. The hybrid work arrangement with specific anchor days is a key factor for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on AI and software development tools. Tessl is building a platform for "AI Native Developers" and leading the ecosystem around this new paradigm. Company Size: Series A startup, indicating a relatively small but rapidly growing team. This suggests a dynamic, fast-paced environment where individual contributions have a significant impact. Founded: Founded by Guy Podjarny, with significant funding ($100M+ raised). This indicates a strong leadership vision and financial backing, allowing for ambitious growth and innovation.

Team Structure:

• Early Team Member: Joining as an early team member means having the opportunity to influence the company's direction and culture.
• Cross-Functional Collaboration: The role requires close collaboration with Marketing, Community, and Growth teams, highlighting a matrixed or project-based team dynamic.
• Design Team Interaction: The interview process includes meeting with a Design team member, suggesting the design function is integrated within a broader marketing or product team, or exists as a dedicated unit.

Methodology:

• AI-Driven Innovation: The company's core mission is to transform software development through AI, implying a culture of innovation, experimentation, and forward-thinking.
• Community Focus: The existence of a "community brand, AI Native Dev," indicates a strong emphasis on building and engaging with a developer community.
• Data-Informed Decisions: While not explicit for design, the company's B2B SaaS nature and Series A funding suggest a data-driven approach to growth and operations.

Company Website: https://tessl.io/

📝 Enhancement Note: The company's focus on AI Native Development and its early-stage startup environment are critical context. For a designer, this means working on cutting-edge technology, potentially with less established brand assets and processes, requiring adaptability and a proactive approach to visual problem-solving. The community aspect is also a unique differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience). It is a hands-on execution role within the marketing function, not a strategic operations management role, but it supports GTM operations by ensuring high-quality visual output. Reporting Structure: The role reports into the Head of Marketing, with interaction with Design team members and other cross-functional teams. The CEO discussion in the final interview indicates high visibility for this role. Operations Impact: The Marketing Designer's impact is directly tied to the effectiveness of Tessl's marketing and sales collateral. High-quality visuals can enhance brand perception, improve engagement on social media, support sales conversations, and contribute to overall GTM strategy success by making complex ideas more accessible.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in designing for technical audiences, B2B SaaS, and community brands.
• Motion Graphics & Illustration: Potential to develop or hone skills in motion design and technical illustration, expanding the scope of creative contributions.
• Brand Evolution: As an early team member, there's a chance to influence the visual direction and evolution of both Tessl and the AI Native Dev brand.
• Cross-Functional Exposure: Working closely with marketing, community, and growth teams provides broad exposure to different GTM functions.

📝 Enhancement Note: While not a traditional "operations" role, the design function is critical to GTM operational success. Growth here is likely in creative execution, specialization, and potentially moving into a Senior Designer or Art Director role within a marketing or design team as the company scales.

🌐 Work Environment

Office Type: The company is establishing a new, modern office space in the "AI hub of Kings Cross, London." This suggests a focus on creating an attractive, collaborative, and technologically advanced workspace. Office Location(s): London HQ, specifically in the Kings Cross area. This is a well-connected and vibrant part of the city. Workspace Context:

• Collaborative Hub: The office is designed for collaboration, with generous catering and social events, fostering team cohesion.
• Technology-Rich: As a tech startup, expect access to modern design tools and potentially other advanced technologies.
• Team Integration: Close working relationships with marketing, community, and growth teams are expected, enabling cross-pollination of ideas.

Work Schedule: A hybrid model requiring 3 days per week in the London HQ on anchor days (Monday, Tuesday, Thursday). This provides a balance between structured in-office collaboration and remote flexibility.

📝 Enhancement Note: The emphasis on a new, modern office space and collaborative environment is key. For a designer, this means a physical space conducive to creative work and team interaction, which is particularly important for a hybrid role.

📄 Application & Portfolio Review Process

Interview Process:

1. Introductory Call: Initial screening with the Tessl People Team to assess basic fit, motivation, and alignment with company values.
2. Deep Dive: Conversation with the Head of Marketing to discuss specific design experience, strategic thinking, and alignment with marketing goals.
3. Design Team Meeting: A meeting with a Design team member to discuss technical skills, workflow, and creative approach from a peer perspective.
4. Portfolio Presentation: A crucial stage where candidates present their work, demonstrating their skills, process, and impact.
5. Leadership Discussion: Final interview with the CEO, likely focused on cultural fit, long-term vision alignment, and overall potential contribution to the company.

Portfolio Review Tips:

• Curate for Relevance: Select pieces that directly showcase experience in content design, social media, events, and sales collateral, especially those with technical or B2B SaaS themes.
• Showcase Process: For key projects, include a brief overview of the brief, your design process, challenges encountered, and the final outcome/impact.
• Highlight Figma Proficiency: Ensure examples demonstrate mastery of Figma for layout, prototyping, and asset creation.
• Demonstrate Brand Adherence: Include examples where you successfully worked within existing brand guidelines or adapted them thoughtfully.
• Quantify Impact (if possible): If you have metrics on how your designs improved engagement, conversion, or sales enablement, include them.
• Prepare for "Why Tessl": Be ready to articulate why you're interested in Tessl, its mission, and specifically this Marketing Designer role.

Challenge Preparation:

• No Explicit Challenge Mentioned: The process outlines a portfolio presentation rather than a live design challenge. However, be prepared to discuss hypothetical design scenarios or be asked to critique existing assets.
• Focus on Thought Process: During the portfolio presentation, articulate your decision-making process, rationale behind design choices, and how you approach problem-solving.

📝 Enhancement Note: The portfolio presentation is the central "test" for this role. Candidates must prepare to not only show their work but also to articulate the strategy, process, and impact behind each piece. This demonstrates their ability to think critically and operate effectively within a GTM context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Required. Expect to use it extensively for creating a wide range of visual assets, potentially for collaborative design, prototyping, and component management.
• Adobe Creative Suite: Experience with Illustrator, Photoshop, and InDesign is expected for broader graphic design tasks, image manipulation, and layout work.

Analytics & Reporting: While not directly a design tool, understanding how assets perform (e.g., social media engagement metrics, website conversion rates influenced by landing page design) is beneficial. Familiarity with basic analytics platforms or reporting dashboards could be an advantage.

CRM & Automation: No direct CRM/automation tool requirements for this design role, but understanding how marketing assets are deployed through these systems (e.g., email marketing platforms, social media schedulers) is helpful.

📝 Enhancement Note: Figma proficiency is a non-negotiable requirement, indicating its central role in the company's design workflow. Experience with the broader Adobe suite ensures versatility.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Focus: A culture driven by cutting-edge AI technology and transforming software development.
• High Production Quality: A commitment to shipping consistent, high-quality visual assets on time.
• Collaboration & Communication: Emphasis on working closely with cross-functional teams and being receptive to feedback.
• Community Engagement: A strong focus on building and supporting a developer community.
• Startup Agility: Adaptability, speed, and the ability to thrive in a fast-paced, evolving environment.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, community, and growth teams to align visual assets with broader GTM strategies.
• Feedback-Driven Improvement: An open culture where feedback is welcomed and used to refine designs and processes.
• Proactive Contribution: Encouragement for early team members to contribute ideas and shape how things are done.

📝 Enhancement Note: The company values are centered around innovation, quality execution, and collaborative spirit, essential for a startup environment. For a designer, understanding this culture means being comfortable with ambiguity, proactive problem-solving, and working effectively within a team that is building something new.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth: Navigating the fast-paced environment of a Series A startup means adapting to evolving priorities and potential shifts in strategy.
• Balancing Brand Consistency and Innovation: Maintaining a cohesive brand identity while supporting new initiatives and potentially experimental campaigns.
• Supporting Technical Concepts Visually: Translating complex AI and software development concepts into clear, accessible visuals for a technical audience.
• Production Volume: Managing a high volume of design requests across multiple channels efficiently and effectively.

Learning & Development Opportunities:

• Deepen Technical Design Skills: Gain expertise in designing for AI, developer tools, and B2B SaaS markets.
• Expand Skillset: Develop skills in motion graphics and technical illustration.
• Influence Brand Visuals: Contribute to shaping the visual identity of a pioneering AI company and its community brand.
• Cross-Functional Exposure: Learn about different facets of GTM strategy by working closely with marketing, community, and growth teams.

📝 Enhancement Note: The challenges are inherent to a startup environment and a specialized product. Growth opportunities are geared towards specialization and expanding creative capabilities within a dynamic GTM context.

💡 Interview Preparation

Strategy Questions:

• Design Strategy for Technical Audiences: "How would you approach designing visuals for a complex AI development platform like ours? What considerations are important when targeting developers?" (Prepare by thinking about clarity, accuracy, and avoiding jargon where possible).
• Brand System Management: "Describe a time you had to work within strict brand guidelines. How did you ensure consistency while still creating fresh designs?" (Be ready to discuss your process for understanding and applying brand rules).
• Prioritization and Workflow: "Given multiple urgent requests from sales, marketing, and community teams, how would you prioritize and manage your workload?" (Prepare to discuss your task management and communication strategies).

Company & Culture Questions:

• Interest in AI/Tessl: "Why are you interested in AI Native Development and Tessl specifically?" (Research Tessl's mission, funding, and recent announcements. Connect your passion for design with their vision).
• Collaboration Style: "How do you prefer to collaborate with marketing and product teams? How do you handle constructive criticism on your designs?" (Emphasize your team-player attitude and openness to feedback).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (Content, Social, Events, Sales) or by impact. For each project, outline the brief, your role, your process, the challenges, and the outcome.
• Visual Storytelling: Don't just show images. Explain the "why" behind your design decisions. How did your design solve a problem or achieve a goal?
• Figma Showcase: Be prepared to briefly demonstrate your Figma workflow or specific techniques if asked, especially for complex layouts or components.
• Conciseness: Be mindful of time. Focus on your strongest, most relevant pieces.

📝 Enhancement Note: The interview process emphasizes both design execution and strategic thinking. Candidates should be prepared to discuss their design process, how they handle feedback, and their understanding of Tessl's mission and market.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features examples of content design, social media graphics, event collateral, and sales enablement materials. Prioritize work that demonstrates your ability to work within brand systems and design for technical or B2B audiences.
• Resume Optimization: Tailor your resume to highlight your 3-5 years of experience as a marketing or digital designer, emphasizing proficiency in Figma and Adobe Creative Suite, along with experience in the preferred areas (B2B SaaS, technical audiences). Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for behavioral questions related to collaboration, feedback, and handling multiple requests. Rehearse your portfolio presentation.
• Company Research: Thoroughly research Tessl, its mission around AI Native Development, its community brand "AI Native Dev," and its recent funding news. Understand their product and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.