Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Rox Data Corp

Location: San Francisco, California, United States

Job Type: Full-Time

Category: Marketing Design / Brand Design

Date Posted: February 17, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal for defining the visual identity and brand presence of an AI-native revenue operating system for go-to-market teams.

• The Marketing Designer will own all customer-facing visual touchpoints outside the product, ensuring brand coherence and compelling communication of abstract product narratives.

• Key responsibilities include rapid design iteration and delivery across a wide range of marketing collateral, from social media graphics to complex architecture diagrams.

• The position offers significant ownership and impact within a fast-moving Series A startup environment, with a direct reporting line to the Head of Design.

📝 Enhancement Note: The job title is "Marketing Designer," but the description strongly implies a focus on Brand Design and GTM (Go-to-Market) support, particularly in visual communication for a B2B SaaS product. The emphasis on "AI-native revenue operating system" and "go-to-market teams" positions this role within the broader GTM Operations and Marketing Technology ecosystem, requiring a designer who understands how to visually represent complex technical solutions to business audiences. The "2-5 years" implied experience level suggests a mid-level designer ready for significant ownership.

📈 Primary Responsibilities

• Design and produce brand-consistent visuals for all marketing and social media channels, including banners, OG images, announcements, ad variants, and campaign creative.

• Lead end-to-end branding for conferences and events, encompassing logo design, signage, screen animations, and social assets.

• Create compelling illustrations, animations, and video assets to enhance website content, landing pages, and product storytelling.

• Develop motion and animation assets utilizing tools like Jitter, After Effects, with a requirement for Lottie export capabilities.

• Design essential sales enablement materials, technical architecture diagrams, and other product marketing collateral.

• Establish and refine brand systems for new initiatives, such as Rox Academy, including logos, badges, course thumbnails, and certificates.

• Maintain and evolve Rox's visual identity across all platforms, including digital, social, print, and event collateral.

• Collaborate closely with the Design and Marketing teams to ensure creative output aligns with product strategy and Go-to-Market (GTM) objectives.

📝 Enhancement Note: The responsibilities highlight a requirement for versatility in design output, from high-volume social graphics to detailed technical diagrams. The emphasis on "product storytelling" and "GTM strategy" indicates the need for a designer who can translate complex B2B SaaS concepts into clear, engaging visuals that support sales and marketing efforts. The inclusion of "Rox Academy" suggests a need for brand system development for educational or community initiatives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility. A strong portfolio can often substitute for formal education.

Experience:

• Proven experience in a startup or small team environment where full ownership of brand and marketing design was required.

Required Skills:

• Strong command of fundamental design principles: layout, color theory, typography, and visual hierarchy.

• Exceptional visual craft and ability to produce production-quality designs.

• High proficiency in Figma, including experience with maintaining design systems and brand files.

• Experience with animation and motion graphics tools such as Jitter, Adobe After Effects, or similar.

• Comfort and familiarity with AI-assisted creative tools (e.g., Claude) for ideation and workflow enhancement.

• Ability to translate abstract product narratives into clear, compelling visual communications.

Preferred Skills:

• Experience with Lottie export for animation assets.

• Familiarity with creating architecture diagrams and sales enablement materials.

• Basic understanding of Go-to-Market (GTM) strategies and how design supports business objectives.

• Experience developing brand systems for new initiatives or product lines.

📝 Enhancement Note: The "Must-Have Skills" section clearly defines the core technical and conceptual requirements. The "startup or small teams" experience is crucial, indicating a need for self-starters who can operate with autonomy and adapt quickly. The mention of AI-assisted tools suggests an openness to modern design workflows. The implied experience level of 2-5 years aligns with the expectation of owning significant design areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong command of visual craft, including layout, typography, and color theory across various applications.

• Demonstrations of experience in maintaining and evolving brand consistency across diverse marketing collateral (social graphics, banners, campaign creative, event assets).

• Examples of creating compelling illustrations, animations, and motion graphics, ideally with examples using tools like Jitter or After Effects.

• Case studies or examples of building and managing design systems or brand guidelines, showing proficiency in Figma.

• Visualizations of complex information, such as architecture diagrams or product explanations, demonstrating clarity and effective communication.

Process Documentation:

• While direct "process documentation" isn't explicitly requested, the portfolio should implicitly demonstrate a structured approach to design projects, from concept to final delivery.

• Examples should showcase how design solutions were conceived and executed to meet specific marketing or GTM objectives.

📝 Enhancement Note: For a design role, the portfolio is the primary "process and systems" demonstration. The emphasis should be on showcasing not just the final output but the thought process, problem-solving, and technical execution that led to those results, especially in the context of supporting marketing and GTM initiatives for a B2B SaaS company. The mention of "AI-assisted tools" suggests that demonstrating innovative workflow approaches within the portfolio would be beneficial.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Mid-Level Marketing Designer with 2-5 years of experience in San Francisco, California, the estimated annual salary range would be approximately $85,000 - $120,000. This estimate considers the high cost of living in San Francisco, the specific demands of a fast-paced startup environment, and the critical nature of brand design for a Series A company in the competitive B2B SaaS market.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for employees and potentially dependents.

• Stock Options/Equity: Common in startups, offering potential for long-term financial growth.

• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.

• 401(k) Plan: Retirement savings plan with potential company match.

• Professional Development Budget: Funds for courses, conferences, and learning resources relevant to design and marketing.

• Team Events and Socials: Opportunities for team building and fostering a strong company culture.

Working Hours:

• Standard full-time hours are typically 40 hours per week.

• While on-site, the company culture implies a fast-moving environment, suggesting potential for flexibility around core hours but an expectation of dedicated effort to meet project deadlines and sprint cycles.

📝 Enhancement Note: Salary is estimated based on San Francisco market rates for this role and experience level, as no specific range was provided. Benefits are standard for tech startups in the Bay Area but are tailored to include elements attractive to creative professionals and those in high-growth environments. The "working hours" note addresses the implied intensity of a Series A startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / AI / SaaS (Artificial Intelligence, Software as a Service), specifically focusing on Revenue Operations and Go-to-Market (GTM) technology.

Company Size: Small, fast-moving Series A team. This implies a dynamic, agile environment where individual contributions have a significant and visible impact.

Founded: Not specified, but the Series A funding indicates a relatively young company, likely founded within the last 1-5 years, focused on rapid growth and product development.

Team Structure:

• The Design Team consists of four individuals, with the Marketing Designer reporting to the Head of Design. This suggests a collaborative but structured design department.

• Design has a "seat at every marketing decision," indicating high integration with the Marketing team and significant influence on GTM strategy.

Methodology:

• Design operates on weekly sprints, emphasizing agile development and rapid iteration.

• The company is building an "AI-native revenue operating system," suggesting a strong focus on data-driven insights, automation, and intelligent workflows.

• Design's role is to translate abstract product narratives into clear, compelling visuals, implying a blend of creative ideation and strategic communication.

Company Website: https://rox.com

📝 Enhancement Note: The company culture is characterized by speed, innovation (AI-native), and significant design influence. The "Series A" stage is critical, meaning a focus on growth, product-market fit, and building out core functions like marketing and brand. The "AI-native revenue operating system" context is key for a designer to understand the target audience and the complexity of the product they'll be visually representing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer, implied by the 2-5 years of experience and the scope of ownership. It's a foundational role within the marketing function, critical for establishing the company's visual brand.

Reporting Structure: The Marketing Designer reports directly to the Head of Design. This provides a clear line of mentorship and oversight, with direct access to design leadership.

Operations Impact:

• The Marketing Designer's impact is primarily on brand perception, customer acquisition, and GTM effectiveness.

• High-quality, consistent visuals drive brand recognition, support marketing campaigns, enable sales conversations (through enablement materials), and contribute to a professional and trustworthy image for the AI-native revenue OS.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, illustration, or brand system development within the AI/SaaS B2B space.

• Leadership: Progress to a Senior Marketing Designer role, potentially leading specific design initiatives or mentoring junior designers as the team grows.

• Cross-functional: Transition into Product Design or UX/UI roles if interest shifts towards user experience within the product itself, leveraging understanding of GTM needs.

• Brand Strategy: Evolve into a Brand Manager or Art Director role, taking on broader strategic responsibilities for the company's visual identity and messaging.

📝 Enhancement Note: The growth path for a designer in a startup like Rox is often tied to the company's expansion. This role offers a chance to build a brand from an early stage, which is a significant career differentiator. The "Operations Impact" section is framed around how design supports GTM and revenue objectives, aligning with the broader operations focus.

🌐 Work Environment

Office Type: On-site in San Francisco. This suggests a collaborative in-person work environment, essential for the rapid iteration and close collaboration expected in a startup.

Office Location(s): San Francisco, California. This implies access to a vibrant tech hub with potential for networking and industry engagement.

Workspace Context:

• The design team works closely with marketing and likely product teams, fostering a highly collaborative environment.

• As a fast-moving Series A team, the workspace is expected to be dynamic, potentially open-plan, encouraging spontaneous communication and idea sharing.

• Access to modern design tools and technology is expected, with Figma and animation software being central.

Work Schedule:

• Full-time, on-site. While core hours likely exist, the weekly sprint methodology suggests a need for flexibility and dedication to meet project timelines. A proactive approach to managing workload and communicating progress is essential.

📝 Enhancement Note: The on-site requirement in San Francisco points to a traditional startup environment where in-person collaboration is prioritized for speed and innovation. The "workspace context" emphasizes the dynamic nature and the need for active participation in team workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Design Exercise: A more in-depth discussion of the candidate's portfolio, focusing on specific projects, design process, problem-solving, and impact. This may be followed by a small, timed design challenge relevant to Rox's marketing needs (e.g., designing a social graphic, a banner ad concept).

• Team/Cross-functional Interviews: Meetings with the Head of Design, other designers, and potentially members of the Marketing or Product teams to evaluate collaboration skills, communication style, and alignment with GTM strategy.

• Final Interview: A conversation with senior leadership (e.g., Head of Marketing, CEO) to discuss strategic vision, long-term fit, and cultural alignment.

Portfolio Review Tips:

• Highlight GTM Relevance: Showcase projects that demonstrate understanding of marketing objectives, target audiences, and brand messaging for B2B SaaS.

• Demonstrate Process: Walk through your thought process for 2-3 key projects – explain the problem, your approach, the tools used (especially Figma and animation tools), iterations, and the final outcome/impact.

• Showcase Versatility: Include a range of work types mentioned in the responsibilities (social, banners, illustrations, motion, diagrams).

• Emphasize Brand Consistency: Clearly articulate how you maintained brand integrity across different assets and initiatives.

• Quantify Impact (if possible): If you have data on how your designs performed (e.g., increased engagement, click-through rates), include it.

• AI Tool Integration: If you used AI tools in your workflow, be prepared to discuss how they enhanced your process or final output.

Challenge Preparation:

• Familiarize yourself with Rox's current brand and marketing materials.

• Practice quick design iterations in Figma for common marketing assets (social posts, simple banners).

• Prepare to explain design choices clearly and concisely, linking them to business goals.

• Be ready to discuss how you would approach designing assets for a hypothetical campaign or event.

📝 Enhancement Note: The interview process is structured to assess both creative talent and strategic thinking relevant to a GTM function. The portfolio review is paramount, and candidates must tailor their presentation to demonstrate how their skills directly support Rox's growth objectives in the AI-native revenue OS space.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for all UI, UX, and marketing design tasks. Proficiency is mandatory. Experience with maintaining design systems and brand files within Figma is crucial.

• Animation & Motion Graphics: Jitter, Adobe After Effects, or similar tools. Essential for creating dynamic visual assets.

• Lottie: Required for exporting animation assets, indicating a need for integration with web development or other platforms that support Lottie animations.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer role, but an understanding of how marketing materials integrate with CRM systems or marketing automation platforms (e.g., HubSpot, Marketo) might be helpful for context, especially when designing for sales enablement or lead generation campaigns.

📝 Enhancement Note: The technology stack heavily emphasizes design execution tools. The explicit mention of Figma and animation software underscores their importance. The inclusion of Lottie export suggests a modern workflow where animations are integrated into digital platforms.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: Operating on weekly sprints and being a Series A startup necessitates rapid iteration and quick decision-making.

• Craftsmanship & Quality: Despite the speed, there's a strong emphasis on "visual craft" and producing "polished, on-brand work."

• Ownership & Autonomy: The role requires owning significant design areas, indicating a culture that empowers individuals to take initiative.

• Collaboration: Close work with Design, Marketing, and potentially Product teams is expected.

• Innovation: Building an "AI-native" system suggests a forward-thinking culture that embraces new technologies and approaches.

• Impact-Driven: The role exists to ensure the brand story is told effectively everywhere, directly linking design to business outcomes and market understanding.

Collaboration Style:

• Highly collaborative, with a "seat at every marketing decision."

• Weekly sprints imply regular stand-ups, feedback sessions, and iterative teamwork.

• Close interaction between design and marketing to ensure alignment with GTM strategy.

• Openness to using AI-assisted tools suggests a culture that embraces experimentation and efficiency.

📝 Enhancement Note: The values are derived from the description of the company stage (Series A startup), the team structure, and the role's responsibilities. Collaboration is key, especially between design and marketing, to ensure visual output supports the company's aggressive GTM strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: Balancing the need for high-quality visual craft with the demands of weekly sprints and fast-moving startup deadlines.

• Brand Definition: Contributing to defining and solidifying the visual identity of a new category leader in AI-native revenue intelligence.

• Translating Complexity: Visually representing abstract and technical product concepts (AI agents, revenue operating systems) in an easily digestible and compelling manner.

• Scope Management: Owning a wide range of design deliverables, from quick social graphics to detailed architecture diagrams and event branding.

• Startup Environment: Adapting to the inherent unpredictability and fast-paced nature of a Series A company.

Learning & Development Opportunities:

• Brand Building Expertise: Gaining invaluable experience in establishing and scaling a brand identity for a cutting-edge B2B SaaS company.

• AI & GTM Domain Knowledge: Deepening understanding of AI, revenue operations, and go-to-market strategies, which can inform future design work.

• Advanced Design Skills: Honing skills in motion graphics, illustration, and potentially exploring new AI-powered design tools.

• Cross-functional Collaboration: Developing strong communication and collaboration skills by working closely with marketing, product, and sales teams.

• Portfolio Enhancement: Building a robust portfolio with high-impact projects that showcase significant ownership and strategic contribution.

📝 Enhancement Note: The challenges are inherent to a mid-level designer role in a fast-growing startup focused on a technical B2B product. The growth opportunities highlight the unique value proposition of this role for career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical product into a simple, compelling visual for a marketing campaign." (Focus on process, audience, and outcome)

• "How do you ensure brand consistency across a wide range of marketing assets, especially in a fast-paced environment?" (Highlight your system/process for managing brand files and assets)

• "Walk us through a project from your portfolio where you owned the end-to-end design, from initial concept to final delivery. What were the biggest challenges and how did you overcome them?" (Prepare 2-3 strong portfolio case studies)

• "How would you approach designing branding for a new initiative like 'Rox Academy,' considering its purpose and target audience?" (Demonstrate strategic thinking beyond just aesthetics)

Company & Culture Questions:

• "What excites you about Rox's mission to build an AI-native revenue operating system?" (Research the company's product and market)

• "How do you envision your role contributing to Rox's GTM strategy?" (Connect design to business objectives)

• "Describe your experience working in a startup or small team environment. What are the pros and cons for you?" (Highlight adaptability and ownership)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the problem, your role/approach, the solution, and the impact.

• Visual Hierarchy: Ensure your presentation flows logically and highlights the most relevant work for this role.

• Figma & Motion: Be prepared to show specific examples of your Figma proficiency and any motion/animation work.

• Brand Systems: If you have experience with design systems, showcase them clearly.

• Conciseness: Be mindful of time; focus on quality over quantity. Aim for 2-3 in-depth case studies.

• Connect to Rox: Briefly explain why specific projects are relevant to Rox's needs.

📝 Enhancement Note: Interview questions will likely probe both design skills and strategic thinking, particularly how design supports GTM objectives for a B2B AI SaaS company. Portfolio preparation is critical, emphasizing case studies that demonstrate versatility, brand consistency, and problem-solving in a fast-paced context.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand and marketing design, especially work relevant to B2B SaaS, technology, or AI. Highlight projects showcasing your proficiency in Figma, motion graphics, and brand system development. If possible, include examples of translating complex ideas into clear visuals.

• Resume Optimization: Tailor your resume to highlight experience in startup environments, ownership of design initiatives, proficiency with key tools (Figma, After Effects/Jitter), and any experience supporting marketing or GTM functions. Use keywords from the job description such as "Brand Design," "Marketing Design," "Visual Identity," "GTM Strategy," and "Figma."

• Interview Preparation: Practice articulating your design process for key portfolio projects, focusing on problem-solving, collaboration, and impact. Be ready to discuss your approach to rapid iteration and maintaining brand coherence in a fast-paced setting. Prepare to answer questions about your understanding of Rox's mission and the B2B SaaS/AI space.

• Company Research: Thoroughly research Rox Data Corp, their product (AI-native revenue operating system), current marketing efforts, and any publicly available information about their company culture and values. Understand their target audience and the competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.