Marketing Designer

📍 Job Overview

Job Title: Marketing Designer
Company: Port
Location: Tel Aviv - Israel
Job Type: Full-time
Category: Marketing & Design | Creative & Media | Art & Design
Date Posted: 2025-10-30T09:55:18
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Shape and enhance the brand identity of Port, a leading internal developer portal solution, through compelling visual design.
• Collaborate closely with cross-functional teams, including Designers, Content Writers, Marketing Managers, and Operations, to ensure cohesive brand messaging.
• Design a wide array of marketing collateral, encompassing digital and print materials such as websites, landing pages, slide decks, newsletters, and company swag.
• Leverage proficiency in design tools like Figma and Adobe Illustrator to deliver high-quality creative assets.

📝 Enhancement Note: This role is described as an "On-site" position, specifically requiring the candidate to be in the Tel Aviv office. While the company operates in the tech sector, the core function is marketing design, not direct operations or revenue operations. Therefore, the focus of this enhanced description will be on design principles, brand storytelling, and marketing collateral creation within a tech company context, rather than deep operational process optimization.

📈 Primary Responsibilities

• Develop and execute creative concepts for marketing campaigns, product launches, and brand initiatives.
• Design visually engaging and on-brand digital assets for websites, social media, email marketing, and online advertising.
• Create professional print materials, including brochures, event collateral, and branded merchandise.
• Translate complex technical concepts related to internal developer portals into accessible and appealing visual narratives.
• Maintain and evolve the company's brand guidelines, ensuring consistency across all visual communications.
• Collaborate with marketing and product teams to understand project requirements, target audiences, and key messaging.
• Manage multiple design projects simultaneously, from concept to final delivery, adhering to deadlines and quality standards.
• Stay updated on industry design trends, emerging technologies, and best practices in marketing and brand design.

📝 Enhancement Note: While the core responsibilities are design-focused, the mention of "improving the developer experience and platform engineering processes" in the company description suggests that the marketing design output should indirectly support these goals by effectively communicating Port's value proposition to its target audience (developers and platform engineers).

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring 3+ years of experience. A strong portfolio demonstrating equivalent practical experience will be highly valued.
Experience: 3+ years of professional experience in marketing design, brand design, or a similar creative role.

Required Skills:

• Marketing Design Expertise: Proven ability to create impactful marketing materials across various channels.
• Brand Identity Development: Experience in building and maintaining brand consistency and visual language.
• Digital Design Proficiency: Skilled in designing for web, mobile, social media, and email platforms.
• Print Design Competency: Experience in creating layouts and preparing files for print production.
• Figma: Advanced proficiency in Figma for interface design, prototyping, and asset creation.
• Adobe Illustrator: Strong command of Adobe Illustrator for vector graphics, logo design, and illustration.
• Collaboration: Ability to work effectively within a cross-functional team environment.
• Communication: Excellent verbal and written communication skills in English and Hebrew.
• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Preferred Skills:

• Motion Design & Animation: Experience creating animated graphics, explainer videos, or interactive elements.
• Video Editing: Proficiency in video editing software for creating marketing or explainer videos.
• Illustration: Strong illustration skills for creating custom graphics, icons, and visual assets.
• UI/UX Principles: Basic understanding of User Interface (UI) and User Experience (UX) design principles.
• Content Marketing Understanding: Familiarity with how design supports content strategy and lead generation.

📝 Enhancement Note: The "AI_experience_level" indicates "2-5" years, which aligns with the "3+ years" requirement. The "AI_key_skills" confirm the core design tools and soft skills. The "Advantages" section directly translates to preferred skills in this enhanced description.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Brand Evolution: Showcase examples of how you've contributed to or evolved a brand's visual identity.
• Marketing Collateral Showcase: Include a diverse range of marketing materials designed, such as websites, landing pages, email campaigns, social media graphics, and presentations.
• Tool Proficiency Proof: Clearly indicate which projects utilized Figma and Adobe Illustrator, highlighting your expertise with these tools.
• Project Impact: Where possible, demonstrate the impact of your design work. This could include engagement metrics for digital campaigns, successful event collateral, or positive feedback on brand perception.
• Process Examples: If applicable, briefly explain your design process for key projects, from initial concept to final execution.

Process Documentation:

• Workflow Design: While not a primary focus for a Marketing Designer, understanding and contributing to the visual aspects of user workflows (e.g., in documentation or onboarding materials) can be a plus.
• Asset Management: Ability to organize and manage design assets efficiently for team access and brand consistency.
• Feedback Integration: Demonstrating how you incorporate feedback from stakeholders into design iterations.

📝 Enhancement Note: For a marketing design role, the portfolio is paramount. The emphasis is on showcasing the breadth and quality of design work, tool proficiency, and the ability to translate brand strategy into visual assets. While process documentation is less critical than for an operations role, demonstrating an organized approach to design and collaboration is beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Marketing Designers with 3+ years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪150,000 - ₪220,000 (New Israeli Shekel). This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Health Insurance: Comprehensive medical coverage, a standard and essential benefit in Israel.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and conferences focused on design and marketing skills.
• Stock Options: Potential for equity in a growing tech startup.
• Office Perks: Daily snacks, coffee, team lunches, and social events.
• Creative Environment: Access to modern design tools and a collaborative workspace.

Working Hours: This is a full-time position, typically requiring 40 hours per week. While the role is on-site in Tel Aviv, Port may offer some flexibility within the standard work week to accommodate project needs and work-life balance.

📝 Enhancement Note: Salary estimation uses approximate figures for Tel Aviv, Israel, considering cost of living and tech industry standards for a mid-level designer. Benefits are standard for Israeli tech companies. The "AI_working_hours" of 40 aligns with a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development Tools / Platform Engineering / Developer Experience. Port operates within the rapidly evolving landscape of developer tools, aiming to simplify complex software development and delivery processes for organizations. Company Size: Port is a startup, likely in its growth phase. This suggests a dynamic, fast-paced environment where individual contributions have a significant impact. Expect a lean team structure with opportunities for direct influence. Founded: The founding date is not specified, but Port is positioned as a modern tech startup addressing contemporary challenges in software development.

Team Structure:

• Cross-Functional Collaboration: The role emphasizes close collaboration with Designers, Content Writers, Marketing Managers, and Operations teams, indicating a matrixed or project-based team structure common in startups.
• Reporting: Typically, a Marketing Designer would report to a Marketing Manager, Head of Marketing, or potentially a Brand Director in a larger organization. In a startup, this reporting line might be more direct to a co-founder or senior marketing lead.
• Agile Environment: Expect an agile and iterative approach to work, with frequent communication and feedback loops.

Methodology:

• Design Thinking: The team likely employs design thinking principles to understand user needs and create effective solutions.
• Agile Marketing: Marketing efforts are probably executed in an agile manner, allowing for rapid iteration and adaptation based on market feedback.
• Data-Informed Decisions: While a design role, decisions are likely informed by marketing analytics and user feedback to optimize creative output.

Company Website: https://www.port.io/

📝 Enhancement Note: Inferences about company culture and structure are based on Port's description as a tech startup focused on developer tools, and the role's emphasis on collaboration. The domain is derived from the URL.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer, requiring 3+ years of experience. It's a hands-on creative position focused on executing design initiatives. Reporting Structure: The Marketing Designer will likely report to a senior marketing leader, potentially the Head of Marketing or Chief Marketing Officer, depending on the company's current structure. They will collaborate extensively with other marketing team members and potentially product teams. Marketing Impact: The Marketing Designer's work directly influences Port's brand perception, market presence, and ability to attract and engage its target audience of developers and platform engineers. Effective design is crucial for communicating the value and innovation of Port's developer portal solution.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, illustration, or UI/UX design.
• Brand Leadership: Potential to take on more responsibility for brand strategy and campaign development.
• Team Leadership: As the company grows, opportunities to mentor junior designers or lead design projects may arise.
• Cross-Functional Exposure: Gain experience in product marketing, content strategy, and developer relations through collaboration.

📝 Enhancement Note: This analysis focuses on career progression within a marketing design track within a tech startup. The growth opportunities are tailored to typical paths for designers in such environments.

🌐 Work Environment

Office Type: Port operates from a physical office in Tel Aviv, Israel, as indicated by the "On-site" requirement. This suggests a traditional office setting designed to foster collaboration and innovation. Office Location(s): Tel Aviv, Israel. This location is a major tech hub, offering a vibrant ecosystem for tech professionals. Workspace Context:

• Collaborative Hub: The office is likely designed to encourage interaction, with open spaces, meeting rooms, and potentially dedicated creative areas.
• Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite) and potentially other marketing technology tools.
• Team Interaction: Frequent opportunities for face-to-face collaboration with designers, marketers, and other colleagues.

Work Schedule: The role is full-time (40 hours/week) and on-site. While standard business hours apply, there may be some flexibility depending on project demands and company culture, but a consistent presence in the office is expected.

📝 Enhancement Note: This section infers the office environment based on the "On-site" designation and the company's tech startup nature.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications and cultural fit.
• Portfolio Review: A dedicated session to walk through your design portfolio, discussing specific projects, your process, and your contributions. Be prepared to articulate your design choices and their intended impact.
• Skills Assessment/Challenge: You may be given a small design challenge or asked to present a concept based on a hypothetical brief. This assesses your problem-solving skills and ability to apply your expertise to Port's context.
• Team/Manager Interviews: Meetings with potential team members (designers, marketers) and the hiring manager to evaluate collaboration skills and fit within the team.
• Final Interview: Potentially with a senior leader or founder to discuss overall strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your marketing design skills.
• Tell a Story: For each project, explain the brief, your role, your design process, the challenges you faced, and the results achieved (quantify if possible).
• Highlight Tool Proficiency: Clearly mention and demonstrate your use of Figma and Adobe Illustrator.
• Show Brand Understanding: Include examples that demonstrate your ability to interpret and apply brand guidelines.
• Tailor to Port: If possible, include a speculative piece that shows how you would approach designing for Port's brand or a specific marketing need.

Challenge Preparation:

• Understand Port's Brand: Research Port's current branding, website, and marketing materials to grasp their visual identity and messaging.
• Developer Portal Context: Familiarize yourself with the concept of internal developer portals and the target audience (developers, platform engineers).
• Focus on Clarity & Impact: For any hypothetical challenge, prioritize clear communication and impactful visuals.

📝 Enhancement Note: This section provides actionable advice for candidates applying to a design role at a tech company, focusing on portfolio presentation and interview preparation.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI design, prototyping, collaborative design, and creating scalable vector assets. Expect to use it extensively for web, landing page, and marketing collateral design.
• Adobe Illustrator: Crucial for vector graphics, logo design, custom illustrations, and detailed icon creation.
• Adobe Creative Suite (Photoshop, InDesign): Likely used for image editing, layout design for print materials, and potentially other graphic design tasks.

Marketing & Content Support Tools:

• Email Marketing Platforms: Experience with platforms like Mailchimp, HubSpot, or similar for designing and implementing email campaigns.
• CMS Platforms: Familiarity with Content Management Systems (e.g., WordPress) for website updates and landing page creation.
• Project Management Tools: Tools like Asana, Trello, or Jira for managing design tasks and project timelines.

Collaboration & Communication:

• Slack/Microsoft Teams: For daily team communication and collaboration.
• Google Workspace/Microsoft 365: For document sharing, presentations, and general productivity.

📝 Enhancement Note: This section details the expected design software and related tools based on the role's requirements and industry standards.

👥 Team Culture & Values

Operations Values: (Interpreted as Company Values impacting Operations/Marketing)

• Innovation & Agility: A culture that encourages creative problem-solving and rapid adaptation to market changes.
• Collaboration & Transparency: Open communication and teamwork are vital, especially in a startup environment where cross-functional efforts are key.
• User-Centricity: A focus on understanding and serving the needs of developers and platform engineers, reflected in both product and marketing efforts.
• Excellence & Quality: A commitment to delivering high-quality work, whether in product development or marketing collateral.

Collaboration Style:

• Integrated Approach: Expect to work closely with content creators and marketers to ensure design and messaging are aligned and mutually reinforcing.
• Feedback-Driven: A culture that values constructive feedback to refine designs and strategies.
• Proactive Contribution: Encouragement to bring ideas forward and contribute to broader marketing and branding initiatives.

📝 Enhancement Note: These values are inferred from the company's mission (developer experience, flexibility, efficiency) and the collaborative nature of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Technicality with Appeal: Effectively translating complex technical concepts of developer portals into visually appealing and easily understandable marketing materials.
• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a wide range of diverse marketing assets and channels.
• Startup Pace: Adapting to the fast-paced, often ambiguous, and rapidly evolving environment of a growing tech startup.
• Cross-Functional Alignment: Effectively collaborating with different departments that may have varying priorities and communication styles.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply motion design, animation, and illustration skills.
• Brand Strategy Involvement: Gaining deeper insight into brand strategy, campaign planning, and marketing analytics.
• Tech Industry Acumen: Developing a strong understanding of the developer tools and platform engineering landscape.
• Portfolio Expansion: Building a robust portfolio with high-impact projects for a cutting-edge tech company.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific context of a marketing designer role within a tech startup focused on developer tools.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex technical concept and translating it into a clear, engaging visual for a non-technical or semi-technical audience." (Focus on your design process and simplification skills).
• "Walk me through a marketing campaign you designed. What was the objective, your role, the tools you used, and the outcome?" (Be ready with a portfolio case study).
• "How do you ensure brand consistency across various marketing touchpoints, from digital ads to print materials?" (Highlight your understanding of brand guidelines and systematic approach).

Company & Culture Questions:

• "What do you know about Port and the internal developer portal market? What excites you about our mission?" (Research Port's website, product, and recent news).
• "How do you approach collaboration with non-designers, such as content writers or product managers?" (Emphasize communication and teamwork skills).
• "How do you stay updated on design trends and incorporate them into your work without compromising brand integrity?" (Show your commitment to continuous learning and strategic application).

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Start with your strongest, most relevant projects.
• Context is Crucial: For each project, clearly articulate the problem, your solution, your role, the tools used, and the results. Use visuals effectively to support your narrative.
• Showcase Tool Proficiency: Be ready to discuss your specific techniques and workflows within Figma and Adobe Illustrator.
• Engage Your Audience: Be enthusiastic, answer questions thoughtfully, and demonstrate your passion for design and Port's mission.

📝 Enhancement Note: Interview preparation advice is tailored to a marketing designer role, emphasizing portfolio demonstration, understanding the company's niche, and showcasing collaborative skills.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Comeet.
• Portfolio Optimization: Ensure your portfolio prominently features your best marketing design work, highlighting projects created with Figma and Adobe Illustrator. Quantify impact where possible.
• Resume Tailoring: Update your resume to emphasize your 3+ years of marketing design experience, specific skills (Figma, Illustrator, brand design), and any relevant achievements in English and Hebrew.
• Prepare Your Narrative: Practice walking through 2-3 key projects from your portfolio, focusing on your design process, problem-solving approach, and results.
• Company Research: Thoroughly research Port, its product (internal developer portals), its target audience, and its current marketing efforts to demonstrate your understanding and enthusiasm during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding compensation and specific benefits, should be verified directly with the hiring organization before making application decisions.

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