Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Platinumlist Location: Kazakhstan Job Type: FULL_TIME Category: Marketing Operations / Creative Design Date Posted: 2025-11-06 Experience Level: Mid-Senior Level Remote Status: Fully Remote

🚀 Role Summary

• Lead the development of Platinumlist's brand and campaign visuals, focusing on creating compelling marketing assets that enhance brand perception and campaign effectiveness.
• Drive the visual narrative for marketing initiatives by translating campaign ideas into impactful visual stories across digital and offline channels.
• Ensure brand consistency and adherence to visual identity guidelines across all marketing touchpoints, supporting both internal campaigns and partner collaborations.
• Collaborate cross-functionally with marketing, product, and content teams to bring creative concepts to life, ensuring cohesive and impactful campaign execution.
• Adapt visual styles and creative approaches for diverse international markets, demonstrating an understanding of regional nuances and communication channel best practices.

📝 Enhancement Note: This role is positioned as a "Marketing Designer" with a focus on "brand and campaign visuals" and "creative materials." Given the emphasis on developing key visuals, marketing presentations, and supporting internal/partner campaigns, it strongly aligns with the broader scope of Marketing Operations and Creative Operations, particularly in roles that bridge design execution with strategic marketing objectives. The remote nature and international market focus indicate a need for strong independent work ethic and adaptability.

📈 Primary Responsibilities

• Conceptualize and develop compelling key visuals and creative assets for a wide range of marketing and promotional campaigns, ensuring alignment with brand strategy and campaign objectives.
• Design and produce high-quality branded materials, including but not limited to: marketing presentations, social media graphics, digital banners, email templates, and offline collateral (e.g., event posters, flyers).
• Actively maintain and evolve the Platinumlist visual identity system, ensuring all creative output adheres to brand guidelines and reinforces a consistent brand language across all platforms.
• Translate complex campaign ideas and strategic goals into clear, engaging visual narratives by developing layouts, mood boards, and storyboards that effectively communicate concepts.
• Partner closely with the marketing team to provide creative input and shape the overall visual direction for ongoing and future campaigns, contributing to strategic marketing discussions.
• Adapt and localize visual styles and creative executions to resonate with diverse international markets and specific communication channels, demonstrating cultural sensitivity and market awareness.
• Support the creation of visuals for performance marketing efforts, including ad creatives, and contribute to the visual appeal of content marketing initiatives.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic brand support, typical for roles that operate at the intersection of marketing and design. The need to "adapt visual styles for various international markets" suggests a focus on global campaign localization, a key aspect of international marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, Marketing, or a related creative field is implicitly expected. Experience: A minimum of 3+ years of progressive experience in marketing design, brand design, or a general creative design role, with a demonstrable track record of successful campaign execution.

Required Skills:

• Proven ability to develop key visuals and creative concepts for marketing and promotional campaigns.
• Strong proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Demonstrated experience in creating effective presentation decks using tools such as Figma slides, Canva, PowerPoint, or Google Slides.
• Solid understanding of fundamental design principles including composition, visual hierarchy, typography, and color theory.
• Expertise in visual storytelling and translating abstract ideas into tangible visual narratives.
• Excellent communication skills in English, essential for collaborating with a global team and stakeholders.
• Ability to work independently and collaboratively within a fast-paced, dynamic, and remote work environment.

Preferred Skills:

• Proficiency in motion design, including animation and video editing, to enhance marketing assets.
• Experience specifically producing visuals for performance marketing campaigns (e.g., paid social, SEM) and content marketing initiatives.
• Basic understanding of web design principles, user interface (UI) layouts, or digital animation techniques.
• Fluency in Arabic or Russian, as these languages are noted as a plus, indicating potential market-specific design needs.

📝 Enhancement Note: The requirement for Figma and Adobe Creative Suite is standard for design roles. The "Nice to Have" section, particularly motion design and performance marketing visuals, points towards an expectation for a versatile designer capable of supporting a broad spectrum of digital marketing needs, which can be a significant advantage in operations roles that require multi-faceted execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3 years of professional work in marketing, branding, and visual campaign design.
• Demonstrations of how design solutions have directly supported specific marketing campaign objectives and contributed to measurable outcomes (e.g., engagement, lead generation, brand awareness).
• Examples of adapting visual identity and campaign creative across various media and international markets, highlighting versatility and strategic application.
• Case studies or visual examples that illustrate the process of translating campaign briefs into finalized creative assets, from concept to execution.
• Evidence of designing presentation decks that effectively communicate complex information and brand messaging.

Process Documentation:

• While not explicitly stated, candidates are expected to be able to articulate their design process, including:
• Workflow for concept development, client (internal/partner) feedback integration, and revision cycles.
• Methods for ensuring brand consistency and managing design asset libraries.
• Strategies for collaborating with marketing, product, and content teams to gather requirements and deliver assets efficiently.
• Approaches to managing multiple projects and deadlines in a remote, fast-paced environment.

📝 Enhancement Note: For a design role within a marketing operations context, the portfolio is paramount. It serves as the primary evidence of a candidate's ability to deliver on operational requirements for creative production, brand consistency, and campaign support. The emphasis should be on demonstrating a clear, repeatable design process that can be integrated into broader marketing workflows.

💵 Compensation & Benefits

Salary Range: As specific salary information is not provided, an estimated range for a Mid-Senior Marketing Designer in Kazakhstan, working remotely, would typically fall between $25,000 - $45,000 USD per year. This estimate is based on general market data for remote design roles in Eastern Europe/Central Asia, considering the experience level (3+ years) and the specialized skills required. The exact figure would depend on the candidate's specific experience, portfolio strength, and the company's compensation structure.

Benefits:

• Remote Work Environment: Fully remote position offering flexibility and the ability to work from anywhere within Kazakhstan.
• International Team Exposure: Opportunity to collaborate with a diverse, international design team, fostering cross-cultural learning and professional development.
• Brand Impact: The chance to shape the visual identity and creative output for major events and campaigns within the GCC entertainment and ticketing sector.
• Creative Freedom & Growth: A supportive environment that encourages experimentation, innovation, and continuous learning in design and marketing.

Working Hours: The role implies a standard full-time commitment, likely around 40 hours per week. Given the remote nature and international team, there may be some flexibility, but core hours for team collaboration would need to be accommodated, potentially aligning with GCC business hours or a mutually agreed-upon schedule.

📝 Enhancement Note: For remote roles in regions like Kazakhstan, salary ranges can vary significantly. The provided estimate is a benchmark. Benefits are often less standardized for remote positions outside major tech hubs, so highlighting the "remote-friendly culture" and "international design team" as key advantages is important, as is the opportunity for significant creative impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment, Event Ticketing, Online Services. Platinumlist operates within a dynamic and fast-paced sector, heavily reliant on effective marketing and user engagement. Company Size: While not explicitly stated, Platinumlist is described as the "largest ticketing provider in the GCC region," suggesting a substantial operational footprint and a significant team size, likely ranging from 50-250 employees or more, with a dedicated marketing and creative function. Founded: 2009. The company has over a decade of experience, indicating established processes, a mature market presence, and a history of adapting to digital trends.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing department, potentially collaborating with Marketing Managers, Campaign Specialists, Content Creators, and other designers.
• There is an explicit mention of an "international design team," suggesting a distributed team structure where collaboration occurs primarily through digital channels.
• This role will report to a Marketing Lead or Creative Director, providing guidance and receiving project briefs.

Methodology:

• Data-Driven Creativity: The role requires translating campaign ideas into visuals, implying a need to understand campaign goals and potentially how to measure visual impact (though direct analytics may not be the designer's primary responsibility, understanding the 'why' behind the design is crucial).
• Agile Campaign Support: The fast-paced environment suggests an agile approach to creative development, involving iterative feedback and quick turnarounds.
• Brand Governance: Maintaining and evolving the company's visual identity points to a structured approach to brand management and asset control.

Company Website: platinumlist.net

📝 Enhancement Note: Understanding Platinumlist's position as a leading ticketing provider in the GCC is key. This implies a focus on high-volume events, diverse audiences, and a need for visually appealing campaigns that drive ticket sales. The "international design team" and remote nature suggest a modern, digitally-enabled operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as Middle to Senior Level, indicating 3+ years of experience. It signifies a designer who is not only proficient in execution but also capable of contributing to creative strategy and brand development. They are expected to work with a degree of autonomy. Reporting Structure: The Marketing Designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Director. They will collaborate closely with marketing, product, and content teams, requiring strong cross-functional communication skills. Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns and brand perception. Strong visual design can significantly influence customer engagement, conversion rates, and overall brand loyalty, thereby directly contributing to revenue generation through increased ticket sales and event participation.

Growth Opportunities:

• Specialization in Event Marketing Design: Deepen expertise in designing for the entertainment and events industry, understanding specific visual trends and audience engagement strategies.
• Motion Design and Digital Animation Proficiency: Develop advanced skills in motion graphics and animation, expanding service offerings and contributing to more dynamic digital campaigns.
• Brand Strategy Contribution: Progress to roles where they can influence broader brand strategy and creative direction, potentially moving into a Senior Designer or Art Director capacity.
• Cross-functional Skill Development: Gain exposure to performance marketing, content strategy, and product marketing through close collaboration, broadening their skill set within the marketing operations ecosystem.

📝 Enhancement Note: The growth opportunities highlight a path from execution to strategic influence within the marketing and operations domain. The emphasis on supporting "major events and campaigns" suggests that success in this role could lead to significant portfolio growth and recognition within the industry.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce operating primarily through digital communication and collaboration tools. Office Location(s): While the company headquarters are in Dubai, this role is designated for Kazakhstan, indicating a global talent acquisition strategy and a remote-first approach for this position.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying heavily on project management tools, communication platforms (like Slack, Teams), and cloud-based design software.
• Technology Stack: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially project management or asset management systems.
• Team Interaction: Collaboration will occur through video calls, instant messaging, and shared digital workspaces, fostering a culture of asynchronous and synchronous communication.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. Flexibility may be offered, but candidates should be prepared to align with team meetings and project deadlines, potentially requiring some overlap with GCC business hours.

📝 Enhancement Note: The remote nature is a critical aspect. Candidates should be comfortable with a self-managed work environment, strong digital communication etiquette, and the ability to maintain productivity without direct physical supervision. The international team aspect means awareness of different time zones and communication norms is beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications, experience, and design aesthetic.
• Portfolio Presentation & Skills Assessment: A likely stage where candidates present their portfolio, discuss their design process, and potentially complete a design challenge. This is where Figma and Adobe Creative Suite proficiency will be evaluated.
• Cross-functional Interview: An interview with members of the marketing, product, or content teams to assess collaboration skills, understanding of marketing objectives, and ability to work within a team.
• Final Interview: A discussion with the hiring manager or a senior leader to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Highlight Campaign Impact: Showcase projects where your designs directly contributed to marketing campaign success. Quantify results if possible (e.g., increased engagement, conversion rates, reach).
• Demonstrate Process: Clearly articulate your design process for key projects – from brief interpretation and concept development to execution and iteration based on feedback.
• Showcase Versatility: Include a range of work that demonstrates your ability to adapt visual styles for different platforms (social, web, presentations, offline) and international markets.
• Figma & Adobe Proficiency: Ensure examples clearly reflect your mastery of Figma and Adobe Creative Suite. If motion design or web layout experience is a plus, include relevant samples.
• Storytelling: For each project, tell a concise story about the challenge, your approach, and the outcome.

Challenge Preparation:

• Design a Campaign Asset: Be prepared for a design challenge that might involve creating a social media graphic, a banner ad, or a presentation slide based on a provided brief.
• Brand Consistency Focus: The challenge will likely assess your ability to adhere to brand guidelines and maintain visual consistency.
• Time Management: Practice completing design tasks within a limited timeframe, simulating real-world project pressures.
• Conceptual Thinking: Be ready to explain the strategic thinking behind your design choices and how they align with marketing objectives.

📝 Enhancement Note: The portfolio is the cornerstone of this application. Candidates should curate their best work, focusing on quality over quantity, and be prepared to articulate the strategic thinking behind each piece. Demonstrating an understanding of marketing objectives and how design supports them will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI/UX elements. Expect to use it extensively for marketing collateral and presentations.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and creating raster graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • After Effects: For motion graphics, animation, and video editing (preferred skill).
• Presentation Software: Figma Slides, Canva, PowerPoint, Google Slides for creating marketing and internal presentations.

Analytics & Reporting: While not the primary responsibility, understanding how design impacts metrics is key. Familiarity with tools like Google Analytics or social media analytics dashboards to see how visuals perform is beneficial. CRM & Automation: No direct CRM/automation tools are listed as primary requirements for this design role, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) utilize creative assets would be advantageous. Collaboration & Project Management: Expect to use tools such as Slack, Microsoft Teams, Asana, Trello, or similar platforms for communication and project tracking.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The "Nice to Have" for motion design and basic web layout skills indicates a desire for a versatile designer who can contribute to a wider range of digital marketing assets and potentially support A/B testing of visual elements.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Platinumlist likely values fresh ideas and unique visual approaches to stand out in a competitive market.
• Brand Integrity: A strong emphasis on maintaining brand consistency and quality across all touchpoints.
• Collaboration & Communication: Given the remote and international nature, open and effective communication is paramount.
• Efficiency & Agility: The ability to deliver high-quality work quickly and adapt to changing campaign needs.
• Customer Focus: Designing with the end-user (event-goer) in mind to create engaging and persuasive visuals.

Collaboration Style:

• Remote-First: Primarily asynchronous communication supplemented by scheduled video calls for key discussions and feedback sessions.
• Cross-functional Partnerships: Close working relationships with marketing, product, and content teams, requiring clear articulation of needs and proactive problem-solving.
• Feedback-Oriented: An iterative design process where constructive feedback is regularly exchanged to refine creative output.
• Global Team Integration: Working with colleagues across different time zones and cultural backgrounds, emphasizing respect and clear communication protocols.

📝 Enhancement Note: The culture is expected to be modern, digitally-native, and results-oriented, with a focus on collaboration across distributed teams. Emphasizing adaptability, proactivity, and strong communication skills will align well with this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Diverse Markets: Creating visuals that resonate across the GCC region and potentially other international markets, requiring cultural sensitivity and market research.
• Balancing Brand Consistency with Campaign Needs: Ensuring all creative assets align with the core brand identity while also meeting the specific objectives and tone of individual campaigns.
• Managing Multiple Stakeholders & Deadlines: Juggling requests from various teams (marketing, product, content) and partners in a fast-paced, remote environment.
• Keeping Pace with Design Trends: Continuously learning and incorporating new design techniques, tools, and visual styles relevant to the entertainment and ticketing industry.

Learning & Development Opportunities:

• Event Marketing Specialization: Gain deep expertise in the nuances of designing for live events, concerts, and entertainment, a niche but high-impact area.
• Motion Graphics & Animation Skills: Develop advanced capabilities in motion design, a growing demand in digital marketing, which can lead to more impactful campaign visuals.
• Cross-functional Exposure: Work closely with performance marketing and content teams to understand how design integrates into broader GTM strategies and analytics.
• Global Brand Building: Contribute to building and evolving a recognized brand across a significant geographical region (GCC), offering substantial portfolio development.

📝 Enhancement Note: The challenges are typical for a designer in a growing, international company. The growth opportunities are significant, particularly in specializing within the event/entertainment sector and expanding technical design skills, which are valuable assets in marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing key visuals for a new marketing campaign. How do you ensure it aligns with the campaign's objectives and the overall brand?" (Focus on your workflow, collaboration, and strategic thinking.)
• "How do you approach adapting creative assets for different international markets? Can you provide an example?" (Highlight your understanding of localization and cultural nuances.)
• "Tell me about a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Demonstrate your communication, negotiation, and problem-solving skills.)
• "How do you stay updated on the latest design trends and tools, especially those relevant to the entertainment industry?" (Show your commitment to continuous learning.)

Company & Culture Questions:

• "What excites you about Platinumlist and the entertainment/ticketing industry?" (Research the company, its events, and its market position.)
• "How do you envision collaborating with our marketing, product, and content teams in a remote environment?" (Emphasize your proactive communication and teamwork approach.)
• "What are your thoughts on maintaining brand consistency across diverse marketing channels and international regions?" (Align your answer with the company's need for strong brand governance.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Campaigns, Branding, Social Media) or by impact. For each project, have a brief narrative: Problem, Solution (your design process), and Result.
• Highlight Key Skills: Ensure your presentation clearly showcases your proficiency in Figma and Adobe Creative Suite, and any motion design work.
• Quantify Impact: Whenever possible, include metrics or qualitative feedback that demonstrates the success of your designs.
• Be Prepared to Discuss: Know the details of each project – your role, the challenges, the tools used, and the key decisions made. Be ready to answer questions about your creative choices.
• Tailor to Platinumlist: If possible, include a speculative piece or discuss how your skills would specifically benefit Platinumlist's current campaigns or brand.

📝 Enhancement Note: The interview will likely focus heavily on practical design skills, portfolio evidence, and the ability to integrate into a remote, cross-functional team. Candidates should prepare to articulate their design process and demonstrate how their work contributes to business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Curate Your Portfolio: Select your strongest 5-8 projects that best demonstrate your experience in marketing design, branding, and campaign visuals, with a focus on digital assets and presentation design. Ensure it clearly showcases your proficiency in Figma and Adobe Creative Suite.
• Tailor Your Resume: Highlight keywords from the job description such as "Marketing Design," "Branding," "Figma," "Adobe Creative Suite," "Visual Storytelling," and "Campaign Visuals." Quantify achievements where possible.
• Prepare Your Narrative: Be ready to discuss your design process, how you approach campaign briefs, and how you ensure brand consistency in your portfolio presentations. Practice explaining the impact of your designs.
• Research Platinumlist: Familiarize yourself with Platinumlist's current brand, the types of events they promote, and their visual marketing efforts. Understand their position in the GCC market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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