Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Nas Company Location: United Kingdom Job Type: Full-time Category: Marketing Operations / Creative Marketing Date Posted: December 07, 2025 Experience Level: Mid-Senior Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in translating marketing strategy into compelling visual narratives and persuasive copy for a rapidly growing AI-powered platform.
• Focuses on creating high-impact marketing collateral, including digital assets, presentations, and landing pages, directly influencing user acquisition and conversion rates.
• Requires a blend of strong design acumen, exceptional copywriting skills, and a deep understanding of marketing funnels and user journeys.
• Will collaborate closely with Marketing, Performance, and Product teams to maintain brand consistency and drive business objectives through effective visual and written communication.

📝 Enhancement Note: While the title is "Marketing Designer," the description emphasizes a strong integration with marketing strategy, conversion optimization, and copywriting, suggesting this role sits at the intersection of creative design and performance marketing, often found within a broader Revenue Operations or GTM (Go-to-Market) function. The emphasis on "micro-copy" and "driving action" further aligns it with conversion-focused marketing operations.

📈 Primary Responsibilities

• Design a wide array of marketing assets, including but not limited to digital banners, brochures, comprehensive presentations, engaging landing pages, and other collateral to support marketing campaigns and product launches.
• Develop and write persuasive, action-oriented copy and micro-copy that resonates with the target audience, enhances user experience, and drives desired outcomes across various marketing channels.
• Actively collaborate with cross-functional teams, including Marketing, Performance Marketing, and Product Development, to ensure all visual and written communications are aligned with brand guidelines, campaign objectives, and overall business strategy.
• Analyze and integrate an understanding of marketing funnels, user journeys, and conversion optimization principles into design executions to maximize effectiveness and efficiency.
• Independently manage the end-to-end design process, transforming high-level strategic briefs into polished, visually appealing, and strategically sound deliverables with minimal supervision.
• Contribute to brand development and storytelling efforts, ensuring a consistent and compelling brand narrative is conveyed across all marketing touchpoints.
• Provide creative input and design solutions for A/B testing initiatives to continuously improve marketing campaign performance and user engagement.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing outcomes, conversion optimization, and data-informed design. This role is less about pure aesthetic design and more about using design and copy as tools for revenue generation and customer acquisition, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles with this experience level and responsibility scope. Experience: 3-5 years of progressive experience in marketing design, with a significant portion within early-stage startups or fast-paced environments that demand agility and rapid iteration.

Required Skills:

• Proven proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Exceptional copywriting skills in English; ability to craft clear, concise, and persuasive marketing copy and micro-copy.
• Strong understanding of branding principles, visual communication, and brand storytelling techniques.
• Demonstrated ability to translate marketing strategies and user journey insights into effective visual designs.
• Experience in designing for conversion optimization, including landing pages, CTAs, and ad creatives.
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams.
• High degree of curiosity, a proactive approach, and the capacity to manage multiple projects concurrently in a dynamic environment.

Preferred Skills:

• Proficiency in Spanish copywriting and design adaptation for international markets.
• Experience with video editing or motion graphics software.
• Familiarity with A/B testing methodologies and tools for design iteration.
• Understanding of SEO principles as they relate to landing page design and content.
• Experience working within agile development or marketing frameworks.

📝 Enhancement Note: The requirement for both design and copywriting, coupled with an understanding of funnels and conversion optimization, indicates this role is crucial for GTM strategy execution, bridging creative output with measurable business results. The "speed and curiosity" requirement is classic for startup operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 marketing design projects that demonstrate a clear impact on business objectives (e.g., increased conversion rates, lead generation, brand awareness).
• Projects should highlight a blend of design execution and copywriting, illustrating the ability to create cohesive and persuasive marketing campaigns.
• Include examples of various marketing collateral such as landing pages, ad creatives, social media graphics, presentations, and brochures.
• Demonstrate understanding and application of user journeys and conversion optimization principles within design solutions.
• Showcase the ability to manage projects from brief to final deliverable, including any iterative processes or stakeholder feedback incorporated.

Process Documentation:

• Candidates are expected to articulate their design and copywriting process, emphasizing how they move from a strategic brief to a final, impactful asset.
• Be prepared to discuss how you incorporate user feedback, A/B testing results, and conversion data into your design iterations.
• Demonstrate an understanding of workflow management for multiple concurrent projects, including prioritization and time management strategies.

📝 Enhancement Note: For a role focused on marketing impact and conversion, the portfolio is crucial. It should not just showcase aesthetics but also the strategic thinking behind each piece, its intended audience, the marketing objective it served, and ideally, any measurable results. This aligns with the operational need to demonstrate ROI.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 3-5 years of experience in the UK, a competitive salary range is estimated to be between £40,000 - £60,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and any specialized skills (e.g., Spanish proficiency).

Benefits:

• Comprehensive health insurance coverage.
• Generous paid time off (PTO) and public holidays.
• Opportunities for professional development, including courses, workshops, and conferences relevant to design, marketing, and copywriting.
• Access to cutting-edge design and AI tools to enhance productivity and creativity.
• Remote work stipend or allowance to support a productive home office setup.
• Potential for stock options or performance-based bonuses as the company grows.
• Global team collaboration and exposure to diverse markets and cultures.

Working Hours: A standard full-time work week, typically around 40 hours, with flexibility to accommodate different time zones due to the remote nature of the role and a global user base. Core collaboration hours will likely be established to facilitate team syncs.

📝 Enhancement Note: Salary estimation is based on data from UK job boards and industry salary surveys for marketing and design roles with 3-5 years of experience. The benefits are inferred from typical offerings for remote, full-time positions in tech startups, emphasizing professional growth and remote work support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on AI-powered platforms for online business creation and entrepreneurship. Nas.io operates in the creator economy and digital product space. Company Size: Global team of approximately 100 people, indicating a dynamic, fast-paced startup environment with ample opportunity for individual impact. Founded: Founded by the team behind Nas Daily, a content creator with a massive global reach (over 500 million monthly viewers), suggesting a strong emphasis on content, community, and impactful communication.

Team Structure:

• The Marketing Designer will be part of a growing Marketing team, likely working closely with Performance Marketing, Product Marketing, and potentially content creators.
• Reporting structure is not explicitly defined but would typically be to a Marketing Lead or Head of Marketing.
• Cross-functional collaboration is a key aspect, involving frequent interaction with the Product team to understand platform features and with the Performance team to align creative with campaign goals.

Methodology:

• Emphasis on speed, iteration, and data-driven decision-making, characteristic of successful tech startups.
• A "build fast, learn fast" mentality is likely prevalent.
• Focus on empowering solopreneurs and professionals, suggesting a user-centric approach to product development and marketing.
• Strong alignment with content marketing principles, given the founders' background.

Company Website: https://nas.io/

📝 Enhancement Note: The company's origin from Nas Daily implies a culture that values authentic storytelling, global reach, and empowering individuals. This "mission-driven" aspect is important for attracting talent aligned with the company's purpose.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, suitable for individuals with 3-5 years of dedicated experience. It offers a significant step up from junior roles, with increased autonomy and responsibility for strategic output. Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Head of Marketing. This provides a clear line of communication and mentorship while allowing for direct contribution to high-level marketing initiatives. Operations Impact: This role has a direct and measurable impact on revenue generation by creating assets that drive user acquisition, conversion, and retention. The designer's work is integral to the Go-to-Market (GTM) strategy, directly influencing customer acquisition costs (CAC) and lifetime value (LTV) through effective marketing collateral and persuasive copy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, conversion rate optimization (CRO) through design, and advanced copywriting techniques.
• Leadership Potential: With proven success, potential to move into a Senior Marketing Designer role, lead design projects, mentor junior designers, or even transition into a Marketing Manager or GTM Strategy role.
• Cross-Functional Development: Exposure to product development, performance marketing analytics, and business strategy can broaden skill sets and career pathways within the company.
• Industry Exposure: Working with an AI-powered platform and a global user base provides valuable experience in a rapidly evolving tech sector.

📝 Enhancement Note: The growth potential is strong in a startup environment like Nas.io, especially for roles that directly impact revenue and user growth. The blend of design and marketing strategy makes this a versatile position.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility but requires strong self-discipline and proactive communication. Office Location(s): The role is based in the UK, implying adherence to UK working hours and legal frameworks, though the company operates globally.

Workspace Context:

• The work environment is inherently digital and asynchronous, relying heavily on collaboration tools.
• Candidates should be comfortable working independently, managing their own time, and proactively seeking input and feedback.
• Access to necessary design software and reliable internet connectivity is essential.
• Opportunities for virtual team building and social interaction will likely be provided to foster a sense of community.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. The remote setup may allow for some adjustment of daily schedules, but availability during core collaboration hours for the UK/European time zones will be important for effective teamwork.

📝 Enhancement Note: For a fully remote role, the emphasis is on self-management, clear communication, and leveraging digital tools effectively. The company's global reach means understanding time zone differences and asynchronous collaboration is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Design Challenge: A critical stage where candidates present their portfolio, highlighting relevant projects. A practical design and copywriting challenge may be assigned to assess skills under timed conditions.
• Hiring Manager Interview: In-depth discussion with the Marketing Lead/Manager focusing on strategic thinking, problem-solving abilities, and how your skills align with the role's objectives.
• Cross-Functional Interview: Meeting with members of the Marketing, Performance, or Product teams to evaluate collaboration style and understanding of their respective functions.
• Final Round: Potentially a discussion with a senior leader to assess overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to combine design and copywriting for marketing impact, conversion optimization, and understanding of user journeys.
• Quantify Impact: Where possible, include metrics or results achieved from your designs (e.g., increased click-through rates, improved conversion percentages, engagement growth).
• Tell the Story: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your solutions, and the outcomes.
• Showcase Versatility: Include a range of asset types (landing pages, ads, presentations) to demonstrate breadth of skill.
• Highlight Copywriting: Ensure copy examples are prominent and effectively integrated with the design.

Challenge Preparation:

• Be prepared for a challenge that requires both design and copywriting skills, potentially involving a brief for a new marketing campaign, landing page optimization, or social media ad creative.
• Focus on demonstrating your thought process, how you interpret briefs, and how you apply marketing principles.
• Practice articulating your rationale clearly and concisely, as you would in a real-time collaboration.

📝 Enhancement Note: The interview process for a creative role with operational impact will heavily weigh the portfolio. Candidates should be ready to defend their design and copy choices with business objectives in mind. The design challenge will likely mimic real-world tasks, emphasizing speed and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (primary expectation), Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Collaboration Platforms: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), potentially Notion or similar for project management.
• Project Management Tools: Asana, Trello, Jira, or similar, depending on team workflow.

Analytics & Reporting:

• Familiarity with web analytics tools like Google Analytics to understand user behavior and campaign performance.
• Experience with A/B testing platforms (e.g., Optimizely, VWO) for conversion optimization.
• Understanding of CRM data (e.g., Salesforce, HubSpot) to inform marketing efforts.

CRM & Automation:

• While not a direct CRM administrator role, understanding how marketing designs and copy interact with CRM data and marketing automation platforms (e.g., Mailchimp, ActiveCampaign) is beneficial.
• Experience with landing page builders and CMS platforms (e.g., WordPress, Webflow) might be advantageous.

📝 Enhancement Note: Proficiency in Figma and Adobe is non-negotiable. Understanding how designs and copy integrate with analytics and CRM systems is crucial for demonstrating the role's impact on revenue operations and GTM performance.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: Embrace rapid iteration and quick turnaround times, essential for a startup environment.
• Data-Driven Creativity: Use insights from data and user behavior to inform creative decisions and drive measurable results.
• Impact Focus: Prioritize tasks and projects that have the greatest potential to impact user acquisition, engagement, and revenue.
• Collaboration & Transparency: Work openly with team members, share progress, and provide constructive feedback.
• User-Centricity: Design and write with the end-user's needs and journey at the forefront.

Collaboration Style:

• Proactive and communicative, especially in a remote setting.
• Open to feedback and iterative design processes.
• Ability to clearly articulate design and copy rationale and defend choices based on strategy and data.
• Willingness to support different teams (Marketing, Product, Performance) with their creative needs.

📝 Enhancement Note: The company's origin and mission suggest a culture that values creativity, global impact, and empowering individuals. The "speed and agility" combined with "data-driven creativity" points to a performance-oriented marketing culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high creative standards while meeting the rapid pace of a startup environment.
• Cross-Functional Alignment: Ensuring consistent brand messaging and design across diverse team needs and campaign objectives.
• Remote Collaboration: Effectively contributing and collaborating in a fully remote setting requires strong communication and self-management skills.
• Evolving Platform: Keeping up with the rapid development of an AI-powered platform and translating its features into compelling marketing narratives.

Learning & Development Opportunities:

• Performance Marketing Specialization: Deepen understanding of conversion optimization, A/B testing, and data analysis to create more effective marketing assets.
• AI & Tech Trends: Gain exposure to AI technologies and their application in online business, a rapidly growing field.
• Global Marketing Insights: Learn to tailor marketing strategies and creative for diverse international audiences.
• Product Marketing Understanding: Develop a deeper appreciation for product strategy and how marketing supports product growth.

📝 Enhancement Note: The challenges are typical for a startup environment, emphasizing adaptability and a results-oriented mindset. The growth opportunities are substantial, offering pathways to specialized roles or broader GTM responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design and copy significantly contributed to conversion rate optimization. What was your process, and what were the key metrics?" (Focus on process, strategy, and quantifiable impact).
• "How would you approach designing a landing page for a new AI feature launch, considering user journey and conversion goals?" (Demonstrate strategic thinking, user empathy, and conversion focus).
• "How do you balance creative vision with brand guidelines and performance marketing objectives?" (Show understanding of integration and strategic compromise).

Company & Culture Questions:

• "Nas.io is built on the legacy of Nas Daily. How would you incorporate powerful storytelling and authentic communication into your marketing designs and copy?" (Connect your skills to the company's unique heritage and mission).
• "Given our fully remote setup, how do you ensure effective collaboration and communication with distributed teams?" (Highlight your remote work best practices).
• "What excites you most about Nas.io's mission to make online business easier?" (Show genuine interest and alignment with the company's purpose).

Portfolio Presentation Strategy:

• Begin with a high-level overview of your portfolio's focus (e.g., performance marketing, brand storytelling).
• For each selected project, clearly state the objective, target audience, your role, the design/copy strategy, and the results achieved.
• Be prepared to discuss the tools and processes you used, and how you overcame any challenges.
• Highlight specific examples of your copywriting and micro-copy skills, explaining their strategic intent.
• Be ready to answer questions about how your work could be applied to Nas.io's specific product and market.

📝 Enhancement Note: Interview preparation should focus on demonstrating how design and copywriting skills directly contribute to business objectives, particularly revenue generation and user acquisition, aligning with GTM and Revenue Operations principles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse platform.
• Craft a compelling resume that highlights your 3-5 years of marketing design and copywriting experience, specifically mentioning achievements in startups, conversion optimization, and cross-functional collaboration. Use keywords from the job description.
• Prepare your portfolio meticulously, ensuring it showcases your best work in marketing collateral design and copywriting, with a strong emphasis on quantifiable results and strategic thinking. Tailor the selection to highlight projects relevant to SaaS or AI platforms if possible.
• Research Nas.io thoroughly: Understand their platform, target audience, and brand voice. Watch Nas Daily content to grasp their storytelling approach. This will inform your application and interview responses.
• Practice articulating your design and copywriting process and how it aligns with business goals, especially in a remote, fast-paced environment. Be ready to discuss your approach to user journeys and conversion optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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