Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Easybrain Location: Limassol, Cyprus Job Type: Full-time Category: Marketing Operations / Design Date Posted: September 16, 2025 Experience Level: Mid-level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Develop visually compelling marketing assets and creatives to drive user acquisition and engagement for Easybrain's mobile applications, directly impacting Go-To-Market (GTM) strategies.
• Collaborate closely with the marketing department to conceptualize and execute design solutions that align with product branding and campaign objectives.
• Utilize a range of design software and AI tools to produce high-quality graphics for app stores, advertising platforms, and other marketing channels.
• Contribute to A/B testing initiatives by creating diverse design variations to optimize campaign performance and user conversion rates.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities and tools mentioned, along with the focus on app store graphics and advertising materials, place this role within a broader Go-To-Market (GTM) and Marketing Operations function. The role supports the marketing department's efforts to reach and convert users, which is a key operational aspect of user acquisition.

📈 Primary Responsibilities

• Design and produce high-impact promotional graphics for mobile applications across the App Store and Google Play platforms, adhering to platform-specific creative guidelines to maximize visibility and conversion.
• Create engaging advertising creatives for various mobile advertising networks, ensuring brand consistency and message clarity to drive user acquisition.
• Perform localization and cropping of graphic materials to adapt designs for different regional markets and advertising placements, ensuring cultural relevance and optimal fit.
• Collaborate with marketing managers and product teams to understand campaign goals, target audiences, and key performance indicators (KPIs) for design projects.
• Test and iterate on design hypotheses, leveraging data insights from campaign performance to inform future creative development and optimize user engagement.

📝 Enhancement Note: The responsibilities clearly indicate a focus on creating assets that directly support marketing campaigns and user acquisition efforts. This aligns with the operational execution of GTM strategies, particularly in the digital advertising and app store optimization space.

🎓 Skills & Qualifications

Education: A degree in Graphic Design, Marketing, Fine Arts, or a related field is often expected, though significant relevant professional experience may substitute. Experience: A minimum of 3 years of professional experience specifically in marketing design, graphic design for advertising, or a similar creative role within a fast-paced environment. Experience in the mobile gaming or app industry is highly advantageous.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator), Sketch, and Figma, for creating and manipulating graphic assets.
• Demonstrated ability to work with Artificial Intelligence (AI) tools in the design process, potentially for asset generation, optimization, or workflow enhancement.
• Strong understanding and application of fundamental design principles, including composition, color theory, typography, and visual hierarchy.
• Exceptional artistic taste and a proactive approach to staying abreast of the latest design trends and visual aesthetics relevant to mobile applications and digital advertising.
• Proficiency in freehand drawing and sketching for ideation and concept development.
• Proven ability to manage multiple projects simultaneously, set realistic deadlines, and consistently meet them under pressure.
• Fluency in Russian is mandatory for effective communication and collaboration within the team.
• Intermediate+ proficiency in English is required for reading professional literature, understanding project briefs, and communicating with international stakeholders.

Preferred Skills:

• Experience with motion graphics or animation tools (e.g., After Effects) for creating dynamic ad creatives.
• Familiarity with A/B testing methodologies and how to design variations that effectively test specific creative elements.
• Understanding of user experience (UX) principles as they apply to mobile app interfaces and advertising creatives.
• Experience with digital asset management (DAM) systems for organizing and versioning creative assets.

📝 Enhancement Note: The requirement for "Ability to work with AI" is a significant differentiator and suggests a modern, forward-thinking design approach. The blend of artistic skill with technical proficiency in multiple design tools and languages (English/Russian) points to a role requiring both creative output and operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of marketing design work, with a strong emphasis on mobile application creatives, app store assets (icons, screenshots), and digital advertising campaigns.
• Demonstrate the ability to translate marketing objectives and product features into visually compelling designs that drive user acquisition and engagement.
• Include case studies or examples that highlight the process of creating graphics for both iOS and Android platforms, considering their respective design guidelines and user bases.
• Showcase experience in localizing design assets for different markets, including adaptation of text, imagery, and cultural elements.

Process Documentation:

• Examples of workflow for creating and iterating on marketing creatives, from initial concept and sketching to final asset production and delivery.
• Demonstrate how design decisions are informed by A/B testing results, user feedback, and performance data, showcasing an iterative and data-driven design process.
• Illustrate experience in managing design projects within a team environment, including collaboration with marketing managers, ASO specialists, and other stakeholders.

📝 Enhancement Note: A strong portfolio is explicitly stated as a requirement. For this role, the portfolio should not only display aesthetic quality but also demonstrate the impact of the designs on marketing campaign performance (e.g., conversion rates, click-through rates) and the designer's understanding of the end-to-end creative production process within a marketing context.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Mid-level Marketing Designer in Limassol, Cyprus, with 3+ years of experience and proficiency in multiple design tools and languages, a competitive salary range would likely be between €25,000 - €40,000 annually. This estimate considers the cost of living in Limassol and the demand for skilled marketing designers in the tech sector.

Benefits:

• Relocation Support: Full support for relocation to countries where Easybrain offices are located, easing the transition for international candidates.
• Competitive Compensation: High-end market salary complemented by performance-based bonuses, recognizing individual and team achievements.
• Work Equipment: Provision of all necessary high-end equipment to ensure productivity and quality of work.
• Company Culture & Engagement: Regular company events and monthly Friday meetings foster a strong sense of community and team cohesion.
• Social Benefits: Comprehensive social benefits package including private medical cover and sports reimbursement, promoting employee well-being.
• Work-Life Balance: Paid vacations and sick days ensure a healthy work-life balance.
• Professional Development: Online language classes (English, Greek, Polish) and reimbursement for education and professional development opportunities support continuous learning and skill enhancement.

Working Hours: The role is likely structured around a standard 40-hour work week, typical for full-time positions in the tech industry, with potential for flexible arrangements depending on project demands and team coordination.

📝 Enhancement Note: The benefits package is robust, offering significant support for relocation and professional growth, which are key attractors for talent in the operations and creative fields. The salary estimate is based on general market data for Cyprus and the specific skill set required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming / App Development. Easybrain is a leading mobile game developer known for its puzzle and brain-training applications, operating in a highly competitive and rapidly evolving digital entertainment market. Company Size: Likely mid-to-large size, given the mention of multiple offices and a structured benefits package, suggesting a significant employee base that supports the operational needs of a growing tech company. Founded: Founded in 2014, Easybrain has established itself as a significant player in the mobile gaming space, indicating a history of growth, adaptation, and a solid understanding of market dynamics.

Team Structure:

• The Marketing Designer will be part of the marketing department, working closely with marketing managers, ASO specialists, and potentially other designers or creative professionals.
• The reporting structure would likely place the designer under a Creative Lead or Marketing Manager, with clear lines of communication for project briefs and feedback.
• Cross-functional collaboration is expected, involving close interaction with product managers, developers, and data analysts to ensure design effectiveness and alignment with product goals.

Methodology:

• Data-driven decision-making is a core operational tenet at Easybrain, meaning design choices are expected to be informed by user behavior analytics, A/B testing results, and market performance data.
• Agile or iterative development methodologies are likely employed, requiring designers to adapt quickly to feedback and evolving campaign requirements.
• A focus on efficiency and continuous improvement in creative production and asset testing is probable, given the scale of user acquisition efforts.

Company Website: easybrain.com

📝 Enhancement Note: Easybrain's focus on mobile games implies a dynamic, performance-oriented marketing environment. The company culture likely values innovation, data analysis, and a results-driven approach to creative development, which is crucial for successful user acquisition in this sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-level Marketing Designer. It requires a solid foundation of technical skills and creative execution, with the expectation of independent work on assigned projects and the ability to contribute to strategic creative discussions. Reporting Structure: The designer will report to a Marketing Manager or Creative Director, receiving project assignments, feedback, and direction. Collaboration will be with cross-functional teams including marketing, product, and potentially ASO (App Store Optimization) specialists. Operations Impact: The Marketing Designer's work directly impacts the company's Go-To-Market (GTM) success by creating the visual assets that drive user acquisition, engagement, and conversion. Effective creative design is a critical operational lever for achieving user growth targets and revenue generation in the mobile app industry.

Growth Opportunities:

• Specialization: Opportunity to specialize further in mobile game advertising design, app store optimization visuals, or user acquisition creative strategy.
• Skill Expansion: Develop advanced skills in areas like motion graphics, UI/UX for marketing creatives, or data-driven design optimization techniques.
• Leadership Potential: With proven performance and strategic contribution, potential to move into a Senior Marketing Designer role, lead creative projects, or manage junior designers.
• Cross-functional Exposure: Gain experience working with different departments, understanding broader marketing and product strategies, and contributing to overall business objectives.

📝 Enhancement Note: The role offers a clear path for growth within the marketing creative function, with opportunities to deepen expertise in a specific niche or broaden responsibilities into creative leadership. The emphasis on data-driven design and performance optimization aligns with career progression in performance marketing operations.

🌐 Work Environment

Office Type: Easybrain likely operates modern, collaborative office spaces designed to foster creativity and teamwork. The Limassol office would be expected to provide a comfortable and well-equipped environment for designers. Office Location(s): The primary office is in Limassol, Cyprus. Easybrain also has offices in other locations, indicating a global presence and potential for international team interaction.

Workspace Context:

• The workspace will be designed to encourage collaboration and idea sharing, with opportunities for designers to connect with marketing and product teams.
• Access to state-of-the-art hardware and software is guaranteed, ensuring designers have the tools needed to produce high-quality work.
• The environment is expected to be dynamic and fast-paced, with a focus on achieving campaign goals and adapting to market trends.

Work Schedule: A standard full-time schedule is typical, likely Monday to Friday, with an expectation of flexibility to meet project deadlines. The company's benefit of online language classes suggests an appreciation for work-life integration and employee development.

📝 Enhancement Note: The emphasis on modern office spaces and provision of equipment suggests a commitment to creating an optimal working environment for creative professionals. The global presence also implies exposure to diverse teams and perspectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, relevant experience, and creative output.
• Technical/Creative Interview: A discussion focused on design skills, proficiency with tools, understanding of marketing principles, and artistic approach. This may include a review of portfolio pieces and the thought process behind them.
• Case Study/Design Challenge: Candidates may be asked to complete a small design task or present a case study from their portfolio demonstrating problem-solving skills, creativity, and ability to meet project requirements within a given timeframe.
• Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with Easybrain's company culture and values.
• Final Interview: Potentially with senior leadership to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work relevant to mobile app marketing, user acquisition creatives, and app store assets.
• For each project, clearly articulate the brief, your role, the design process, the tools used, and the specific results or impact achieved (e.g., increased CTR, conversion rate uplift).
• Highlight your ability to work with AI tools and showcase any innovative applications.
• Ensure your portfolio demonstrates a strong understanding of composition, color science, and current design trends in the mobile gaming/app industry.
• Be prepared to discuss your creative decisions, how you handle feedback, and your process for meeting deadlines.

Challenge Preparation:

• Familiarize yourself with Easybrain's games and their current marketing creatives to understand their brand aesthetic and target audience.
• Practice articulating your design process and the rationale behind your creative choices concisely.
• Be ready to discuss how you would approach designing a specific type of creative, considering A/B testing variations and localization needs.

📝 Enhancement Note: The interview process is likely rigorous, focusing on both creative talent and operational capability. A strong portfolio that demonstrates quantifiable results and a clear understanding of marketing objectives will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop and Illustrator are essential for creating and editing a wide range of graphic assets, from icons to complex ad visuals.
• Sketch/Figma: Modern UI/UX design and prototyping tools, highly relevant for creating efficient workflows and collaborative design processes, especially for digital assets.
• AI Tools: Specific AI tools for design are mentioned, which could range from image generation platforms (e.g., Midjourney, Stable Diffusion) to AI-assisted editing or optimization software.

Analytics & Reporting:

• While not directly used by the designer for reporting, understanding analytics from platforms like Google Analytics, Adjust, or internal app performance dashboards is important for informing design decisions and measuring creative impact.
• Familiarity with A/B testing platforms used for creative optimization is a plus.

CRM & Automation:

• Not directly applicable to the designer's core role, but understanding how marketing campaigns are managed and automated can provide context for creative asset delivery and integration.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, Sketch, and Figma is standard for a marketing designer. The explicit mention of "AI" signifies a need for adaptability and openness to integrating emerging technologies into the creative workflow, which is a growing trend in marketing operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Valuing designs that are not only aesthetically pleasing but also backed by data and proven to drive marketing performance.
• User-Centricity: Focusing on creating visuals that resonate with the target audience and effectively communicate the value proposition of Easybrain's apps.
• Collaboration & Communication: Emphasizing teamwork and clear communication with marketing, product, and other departments to ensure alignment and efficient project execution.
• Innovation & Adaptability: Encouraging a proactive approach to learning new design trends, tools (like AI), and adapting to the fast-paced mobile market.
• Efficiency & Productivity: Striving for streamlined creative processes and timely delivery of high-quality assets to support ongoing marketing campaigns.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing strategists, ASO specialists, and potentially product managers to align creative output with business goals.
• Feedback is likely to be constructive and performance-oriented, aimed at optimizing creative effectiveness.
• Knowledge sharing and mutual support among team members are likely encouraged to foster continuous improvement.

📝 Enhancement Note: The company culture appears to blend creative excellence with a strong operational focus on performance and data. Designers are expected to be team players who can translate marketing objectives into impactful visual assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The mobile gaming market requires constant iteration and adaptation of creative assets to keep up with trends and competitor activities.
• Balancing Creativity with Performance: The need to create visually appealing designs that also meet specific performance metrics (e.g., high conversion rates, low CPI) can be challenging.
• Diverse Creative Needs: Designing for various platforms (App Store, Google Play, ad networks) and different campaign objectives requires versatility and adaptability.
• Integrating AI: Effectively leveraging AI tools in the design workflow to enhance productivity and creativity while maintaining quality and brand integrity.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in specific areas like motion graphics, 3D rendering for creatives, or advanced UI/UX for marketing assets.
• Performance Marketing Insights: Gaining a deeper understanding of user acquisition strategies, A/B testing methodologies, and the direct impact of design on marketing KPIs.
• AI in Design: Exploring and mastering new AI-powered design tools and workflows to stay at the forefront of creative technology.
• Industry Exposure: Potential to attend industry conferences or workshops related to digital marketing, game design, or creative technology.

📝 Enhancement Note: This role presents an opportunity to grow within the high-performance marketing sector, focusing on the intersection of creative design and data-driven results. The challenge lies in mastering the rapid iteration cycles and effectively utilizing new technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new set of app store screenshots for a puzzle game. How would you ensure they are both visually appealing and conversion-optimized?"
• "How do you approach A/B testing creative assets for mobile advertising? Can you provide an example where your design directly led to improved campaign performance?"
• "How do you stay updated on the latest design trends, particularly in the mobile gaming or app advertising space?"
• "Given the requirement to work with AI, what are your thoughts on its role in modern design workflows, and how have you potentially incorporated it?"

Company & Culture Questions:

• "What do you know about Easybrain and its games? What appeals to you about working here?"
• "How do you handle constructive criticism or feedback on your designs from marketing or product teams?"
• "Describe a time you had to collaborate with a team to achieve a common creative goal."
• "How do you manage your time and prioritize tasks when working on multiple design projects with different deadlines?"

Portfolio Presentation Strategy:

• Structure your portfolio presentation logically, perhaps by project type or chronologically.
• For each piece, clearly state the objective, your role, the challenges faced, the solutions implemented (including tools and AI if applicable), and the measurable results.
• Be prepared to walk through your design process for one or two key projects in detail.
• Showcase your proficiency with Photoshop, Illustrator, Sketch, and Figma, and be ready to discuss your experience with AI design tools.
• Emphasize your understanding of how your designs contribute to broader marketing and business objectives, such as user acquisition and revenue growth.

📝 Enhancement Note: Interviewers will likely assess not only your design skills but also your understanding of marketing operations, your ability to deliver results, and your fit within a data-driven, collaborative environment. Be ready to quantify your achievements and articulate your strategic thinking.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Ensure your submitted portfolio highlights your most relevant work for mobile app marketing, including app store creatives, ad banners, and icons. Quantify results where possible.
• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in marketing design, proficiency with Photoshop, Illustrator, Sketch, Figma, and any experience with AI tools. Clearly state your Russian language fluency and intermediate+ English proficiency.
• Company Research: Familiarize yourself with Easybrain's portfolio of games and their current marketing strategies. Understand their target audience and brand aesthetic.
• Prepare for Design Discussion: Be ready to discuss your design process, your understanding of composition and color science, and how you approach creating impactful marketing visuals. Practice articulating the business impact of your designs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.