Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: 12Go Asia

Location: Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: March 13, 2026

Experience Level: Junior+ to Middle Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in crafting visually compelling marketing collateral, ensuring brand consistency across all digital touchpoints, and supporting broader marketing campaign strategies.

• The Marketing Designer will be responsible for the rapid adaptation of creative assets for various platforms, including social media, partner collaborations, and promotional channels.

• A key aspect of this position involves preparing design files for HTML email template production, requiring a strong understanding of web design principles and implementation handoff.

• The role demands a blend of creative design execution and practical application, focusing on the effectiveness and usability of design outputs for diverse audiences and purposes.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into a specialized area of MarOps/Creative Operations, focusing on asset creation, adaptation, and technical handoff for digital marketing channels, particularly email. The required HTML/CSS knowledge and preparation for "further HTML assembly" strongly indicate a need for understanding the implementation side of digital marketing assets.

📈 Primary Responsibilities

• Design and produce high-impact social media visuals that align with brand guidelines and current marketing campaign objectives.

• Skillfully adapt existing design assets for diverse partner platforms and collaborative initiatives, maintaining brand integrity, message clarity, and promotional effectiveness.

• Develop a comprehensive suite of creative assets for marketing campaigns, including static banners, key promotional visuals, and variations tailored for specific placements.

• Create engaging video content for promotional campaigns and social media channels, contributing to dynamic content strategies.

• Prepare polished and informative presentations and decks for various internal company departments, ensuring clear communication of ideas and data.

• Prepare design files for email templates, meticulously structuring layouts, defining block states, ensuring adaptability, and delivering clean assets for subsequent HTML assembly.

• Maintain exceptional organization of all source files, exports, and handoff materials through clear naming conventions, logical layer structures, correct dimensions, and well-defined states.

📝 Enhancement Note: The responsibility for preparing design files for "further HTML assembly" and ensuring "adaptability" and "clean delivery for implementation" is a critical MarOps function. This implies the role requires more than just graphic design; it necessitates an understanding of how designs translate into functional HTML, particularly for email marketing.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and a solid understanding of design principles is expected.

Experience: 2-5 years of experience in marketing/digital design at a junior+ or middle level, with a proven track record of creating polished and effective marketing collateral.

Required Skills:

• Graphic Design Software Proficiency: Confident command of Adobe Photoshop and Adobe Illustrator.

• UI/UX Design Tools: Expertise in Figma for design creation and collaboration.

• Design Fundamentals: Strong foundation in composition, typography, image handling, and cross-format design adaptation.

• Brand Consistency Management: Proven ability to work within established brand guidelines and maintain quality across numerous adaptations.

• Feedback Integration: Aptitude for quickly receiving and applying revisions without compromising the integrity or logic of the design layout.

• HTML/CSS for Design Handoff: Practical working knowledge of HTML/CSS with a clear understanding of how to prepare design files for email template production, including responsive behavior, block states, and safe handoff for implementation.

• AI Design Tools: Experience utilizing AI tools for idea generation, task acceleration, variation creation, and workflow enhancement in design processes.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with After Effects or other relevant tools for motion graphics and video production.

• Video Production Expertise: Demonstrated experience with promo video and social video production.

• Performance Marketing Creatives: Familiarity with creating creatives for performance marketing, app/store visuals, and A/B testing.

• Industry Experience: Background in travel, marketplaces, e-commerce, or similar digital product industries.

📝 Enhancement Note: The requirement for "practical working level of HTML/CSS and a clear understanding of how to prepare design for email template production" is a significant differentiator, elevating this beyond a standard graphic design role into a more operations-focused creative position within marketing. This suggests candidates with a strong understanding of front-end principles as they apply to design handoff will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of marketing design projects, including social media visuals, campaign assets, and partner adaptations.

• Highlight examples of designs prepared for digital implementation, demonstrating an understanding of responsive design principles and handoff requirements for web or email.

• Include case studies or examples that illustrate the ability to adapt designs across different formats and platforms while maintaining brand consistency and message clarity.

Process Documentation:

• Provide examples of how you manage and organize source files, exports, and handoff packages, emphasizing clear naming conventions, logical layer structures, and correct dimensions.

• Illustrate your process for receiving and incorporating feedback on designs, showcasing an ability to iterate quickly and effectively.

• If possible, include examples of how you've prepared design assets for specific implementation processes, such as email HTML assembly.

📝 Enhancement Note: Given the emphasis on preparing designs for HTML assembly, a strong portfolio should ideally include examples that either show an understanding of how designs translate to code or explicitly mention the collaborative process with developers for email template creation.

💵 Compensation & Benefits

Salary Range: Based on the Philippines location, junior+ to middle-level experience (2-5 years), and the fully remote nature of the role, a competitive salary range would typically fall between PHP 40,000 to PHP 75,000 per month. This estimate considers the cost of living in the Philippines, industry benchmarks for remote creative roles, and the specific skill set required (including HTML/CSS knowledge for design).

Benefits:

• Development Opportunities: Budget allocated for self-paced learning, access to global training workshops, and online English language classes.

• E-Learning Platforms: Access to various online learning platforms for continuous skill enhancement.

• Career Progression: Opportunities for internal growth and internal mobility within the company.

• Leave Entitlements: Competitive annual leave, sick leave, and observance of public holidays.

• Company Offsite: An annual company offsite event held in Thailand.

Working Hours: Full-time, 5 days a week, 8 hours per day, totaling approximately 40 hours per week. The fully remote nature offers flexibility in managing the daily schedule within these parameters.

📝 Enhancement Note: Salary is estimated based on typical market rates for a remote Marketing Designer with the specified experience level in the Philippines. The benefits package highlights a strong commitment to employee development and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / Online Travel Agency (OTA). 12Go Asia operates in a dynamic and competitive market, facilitating millions of travel bookings daily. This context means designs must be visually appealing, informative, and drive conversions in a fast-paced digital environment.

Company Size: While not explicitly stated, the job posting implies a structured marketing team and development opportunities, suggesting a medium to large-sized organization.

Founded: Not specified, but the company is established enough to facilitate millions of travelers' bookings daily and has a global presence.

Team Structure:

• The role is within the Marketing team, working alongside other marketing professionals.

• Collaboration is expected with marketing campaign managers, content creators, and potentially developers for email template implementation.

Methodology:

• Data-Driven Design: Emphasis on creating visuals that are not just aesthetically pleasing but also serve a practical purpose, implying a need to understand marketing campaign goals and performance metrics.

• Agile Adaptability: The need to quickly adapt materials for different formats and platforms suggests an agile approach to creative production.

• Brand Stewardship: A core methodology is maintaining strict adherence to brand guidelines across all outputs.

Company Website: https://12go.asia/

📝 Enhancement Note: 12Go Asia's focus on travel bookings means the marketing design will likely be geared towards user acquisition, conversion optimization, and promoting travel experiences. Understanding the user journey and the competitive landscape of online travel is beneficial.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior+ to Middle-Level Marketing Designer. It offers a solid foundation in digital marketing design with a specialization in asset creation, adaptation, and technical handoff for digital channels.

Reporting Structure: Typically reports to a Marketing Manager, Creative Director, or a Senior Designer responsible for overseeing marketing collateral and design output.

Operations Impact: The designer's work directly impacts the company's brand perception, marketing campaign effectiveness, user engagement on social media, and conversion rates through well-designed promotional materials and email campaigns. Efficient design processes and high-quality assets contribute to lead generation and customer acquisition.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, video production, or performance creative development.

• MarOps Integration: Grow understanding and contribution to the MarOps function, particularly in email template design and implementation workflows.

• Leadership Potential: With demonstrated success and skill development, potential to move into a Senior Designer role or lead specific creative projects.

• Cross-Functional Exposure: Gain experience working with different departments, understanding broader business objectives and how design supports them.

📝 Enhancement Note: The emphasis on HTML/CSS for email preparation indicates a potential pathway into more technical MarOps roles or specialized digital asset production roles, beyond traditional graphic design.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility in terms of work location and hours, allowing for a better work-life balance.

Office Location(s): The role is based in the Philippines, but the work is entirely remote, meaning candidates can work from anywhere within the Philippines.

Workspace Context:

• Independent Work: Requires self-discipline, strong time management, and the ability to work autonomously.

• Digital Collaboration Tools: Relies heavily on digital communication and collaboration platforms (e.g., Slack, email, project management software) to interact with team members.

• Technology Access: Candidates need reliable internet access and a suitable home office setup to perform their duties effectively.

Work Schedule: Standard full-time hours (8 hours per day, 5 days a week). While remote, maintaining consistent availability during core business hours for collaboration is usually expected.

📝 Enhancement Note: As a fully remote role, successful candidates will need to be proactive in communication and collaboration, demonstrating strong self-management skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: CV and portfolio screening to assess design skills, relevant experience, and technical proficiencies (Photoshop, Illustrator, Figma, HTML/CSS understanding).

• Skills Assessment/Test: A practical design challenge might be given to evaluate the candidate's ability to create specific marketing assets, adapt designs, or prepare files for implementation, potentially including a short HTML/CSS-related task.

• Interview with Hiring Team: Discussion about experience, design approach, problem-solving skills, and cultural fit. This stage will likely delve into how the candidate handles feedback and works with deadlines.

• Final Interview: May involve a deeper dive into portfolio projects, understanding of the travel industry, and long-term career aspirations.

Portfolio Review Tips:

• Showcase Versatility: Include a range of projects demonstrating proficiency in social media visuals, campaign banners, partner adaptations, and ideally, examples related to email design preparation.

• Highlight Technical Understanding: Explicitly mention or show examples of how you consider implementation when designing, particularly for digital assets like email templates. If you have examples of designs that were successfully implemented into HTML, feature them.

• Demonstrate AI Tool Usage: Include a project where AI tools were used, explaining your process and the value they added.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and clearly labels each project with the objective, your role, and the tools/techniques used.

• Focus on Impact: Where possible, include metrics or outcomes related to your designs (e.g., engagement rates for social media visuals, conversion improvements).

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Identify the core objective, target audience, brand guidelines, and deliverable format.

• Prioritize Practicality: Given the role's requirements, focus on creating designs that are not only visually appealing but also technically sound and ready for implementation. Think about how the design will be built.

• Time Management: Allocate time effectively for ideation, design execution, and final output preparation.

• Presentation: Be prepared to articulate your design choices, your process, and how your design addresses the brief, especially regarding technical considerations for implementation.

📝 Enhancement Note: The interview process will likely scrutinize the candidate's understanding of preparing designs for digital implementation, beyond just aesthetic creation. The portfolio should be curated to highlight this specific skill.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For raster image editing, photo manipulation, and complex digital art.

• Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.

• Figma: For UI design, prototyping, collaborative design, and component-based design systems.

Analytics & Reporting: While not directly responsible for analytics, understanding how designs perform (e.g., click-through rates on banners) is beneficial. Familiarity with tools used for A/B testing creatives (e.g., Google Optimize, VWO) is a plus.

CRM & Automation: No direct CRM/automation tool requirement specified, but understanding how marketing assets integrate with CRM or marketing automation platforms (for email campaigns) is advantageous.

Web Technologies:

• HTML/CSS: Essential for preparing designs for web and email template implementation. Understanding of responsive design principles is crucial.

• AI Design Tools: Proficiency in using AI tools for ideation, task acceleration, and variation generation (e.g., Midjourney, DALL-E, Adobe Firefly, etc.).

📝 Enhancement Note: The explicit mention of HTML/CSS for email template production is a critical technical skill requirement that bridges design and development, fitting well within a MarOps or Creative Operations context.

👥 Team Culture & Values

Operations Values:

• Efficiency & Practicality: A strong emphasis on creating designs that are not only beautiful but also serve a clear purpose and are practical to implement.

• Detail-Oriented: High attention to detail is crucial for maintaining brand consistency, preparing files correctly, and ensuring a smooth handoff for implementation.

• Collaborative Spirit: A calm and constructive attitude towards teamwork and revisions, essential for a remote team environment.

• Adaptability & Speed: The ability to quickly understand tasks, adapt to changing requirements, and bring projects to completion efficiently.

• Data-Informed Creativity: While creative, the design work should be informed by marketing goals and performance, aiming for tangible business impact.

Collaboration Style:

• Remote Communication: Proactive and clear communication through digital channels is key.

• Feedback Integration: Openness to feedback and constructive dialogue to refine designs collaboratively.

• Cross-Functional Interaction: Will likely collaborate with marketing managers, campaign specialists, and potentially developers or content creators to ensure design outputs meet project needs.

📝 Enhancement Note: The "calm and constructive attitude toward revisions and teamwork" highlights the importance of interpersonal skills in a remote setting where direct, in-person interaction is limited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Practicality: Striking the right chord between producing aesthetically pleasing designs and ensuring they are technically feasible for digital implementation (especially email HTML).

• Managing Multiple Parallel Tasks: Juggling various design requests from different campaigns and departments under tight deadlines.

• Remote Collaboration: Effectively communicating and collaborating with team members and stakeholders from a distance.

• Keeping Pace with AI Tools: Continuously learning and integrating new AI design tools into workflows without compromising quality or critical thinking.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in motion graphics, video editing, and performance creative development.

• MarOps & Front-End Understanding: Deepen knowledge in HTML/CSS and the technical aspects of digital asset implementation, particularly for email marketing.

• Industry Insights: Gain exposure to the travel industry and e-commerce best practices.

• Professional Development Budget: Access to resources for self-paced learning, workshops, and online courses.

📝 Enhancement Note: The primary growth challenge and opportunity lies in bridging the gap between creative design and technical implementation, making this role a strong stepping stone for those interested in the intersection of MarOps and creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a design for multiple platforms or partners. How did you ensure brand consistency and message clarity across all variations?" (Assesses adaptability, brand stewardship, and attention to detail).

• "Walk us through your process for preparing design files for HTML email template production. What are the key considerations you keep in mind?" (Tests understanding of technical handoff, HTML/CSS concepts, and MarOps alignment).

• "How do you approach incorporating feedback on your designs, especially when it involves significant revisions or conflicting opinions?" (Evaluates teamwork, receptiveness to feedback, and problem-solving).

Company & Culture Questions:

• "What interests you about working for 12Go Asia and the travel industry?" (Gauges motivation and alignment with the company's mission).

• "How do you stay organized and manage multiple projects with competing deadlines in a remote work environment?" (Assesses self-management, time management, and remote work readiness).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your process (including tool usage and any AI integration), and the outcome.

• Highlight Relevant Work: Emphasize projects that showcase social media visuals, campaign assets, and especially any work related to preparing designs for digital implementation (e.g., email, web banners).

• Explain Your Technical Considerations: When presenting designs, articulate your thought process regarding how the design will be implemented. For email, discuss layout structure, responsive behavior, and asset optimization.

• Showcase AI Tool Application: Be ready to discuss how you integrated AI tools and the specific benefits they provided to your workflow or the final output.

• Be Concise and Engaging: Present your work clearly and enthusiastically, keeping the audience's attention.

📝 Enhancement Note: Prepare specific examples that demonstrate your understanding of design for implementation, as this is a recurring theme in the job description and likely a key evaluation point.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of social media visuals, digital campaign assets, and any work demonstrating your ability to prepare designs for web or email implementation. Clearly label projects and highlight your specific contributions.

• Resume Optimization: Tailor your CV to highlight experience with Adobe Creative Suite, Figma, your understanding of HTML/CSS for design handoff, and any experience with AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and your approach to technical design preparation for digital channels. Prepare to discuss specific projects from your portfolio.

• Company Research: Familiarize yourself with 12Go Asia's website, services, and current marketing efforts. Understand their brand aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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