Marketing Design Manager

📍 Job Overview

Job Title: Marketing Design Manager Company: GrayMatter Robotics Location: Los Angeles, California, United States Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: July 23, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end creation and execution of visually compelling marketing assets that drive brand awareness and campaign performance for a cutting-edge AI robotics startup.
• Spearhead the design and production of diverse marketing collateral, including digital advertisements, social media graphics, email campaigns, event materials, and presentations, ensuring strict adherence to brand guidelines.
• Develop and refine high-quality video content, from short-form social ads to in-depth product demonstrations, leveraging advanced video editing software.
• Manage a portfolio of design projects, balancing creative excellence with the need for rapid turnaround times and adaptability to evolving priorities in a fast-paced environment.
• Collaborate cross-functionally with marketing campaign managers, content creators, and other stakeholders to conceptualize and deliver cohesive, impactful marketing initiatives that resonate with target audiences in the manufacturing sector.

📝 Enhancement Note: This role is crucial for establishing and maintaining GrayMatter Robotics' visual brand identity across all marketing touchpoints. The emphasis on video content and digital ad optimization suggests a need for a candidate with strong digital-first creative skills and an understanding of performance marketing design principles.

📈 Primary Responsibilities

• Design and produce a wide array of high-quality marketing materials, including digital ads, social media assets, email graphics, event collateral, and presentations, ensuring alignment with brand guidelines and campaign objectives.
• Create compelling video content, ranging from short-form social media advertisements to long-form product demonstrations and explainer videos, utilizing industry-standard video editing software.
• Edit and retouch photography for various marketing channels, including compositing, color correction, and advanced photo manipulation to enhance visual appeal and brand messaging.
• Develop visually engaging and informative presentations in PowerPoint, Google Slides, or Keynote, effectively communicating complex technical concepts and value propositions to internal and external audiences.
• Design and optimize digital advertising assets (display ads, social media ads, paid media creative) tailored to specific platforms and campaign goals, focusing on maximizing engagement and conversion rates.
• Manage multiple design projects concurrently, prioritizing tasks, meeting deadlines, and adapting to shifting priorities in a dynamic startup environment.
• Collaborate closely with marketing team members, including campaign managers and content writers, to conceptualize and execute integrated marketing campaigns.
• Ensure brand consistency across all visual assets, actively interpreting and applying brand guidelines to maintain a unified and professional brand image.
• Adapt creative content for various channels and formats, ensuring visual impact and platform relevance for maximum audience reach and engagement.
• Oversee external vendors and freelancers when necessary, including crafting creative briefs, providing constructive feedback, and ensuring final deliverables meet brand and quality standards.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of handling both static and motion graphics, with a strong understanding of campaign execution and brand management. The mention of "Robot-as-a-Service (RaaS)" model implies a need for creative assets that effectively communicate the value proposition of this unique business model.

🎓 Skills & Qualifications

Education: While a formal degree in Graphic Design, Visual Communications, or a related field is often preferred, equivalent practical experience and a strong portfolio demonstrating mastery of design principles will be considered.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a significant portion focused on marketing and digital media. Experience in a startup or fast-paced technology environment is highly advantageous.

Required Skills:

• Graphic Design: Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating marketing collateral, ad creative, and slide decks.
• Video Editing: Strong capabilities with professional video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve for creating, editing, and optimizing marketing videos.
• Photo Editing/Retouching: Expertise in retouching, compositing, and color correction using tools like Photoshop or Adobe Lightroom, demonstrating a keen eye for detail.
• Presentation Design: Proven ability to design compelling, brand-aligned, and informative slide decks in PowerPoint, Google Slides, or Keynote.
• Digital Ad Creation: Experience designing assets optimized for various digital advertising platforms, including social media (e.g., LinkedIn, Facebook, Instagram) and display networks.
• Collaboration & Communication: Ability to communicate effectively and collaborate seamlessly with marketing team members, content creators, and other stakeholders.
• Adaptability: Willingness to work in a fast-paced environment with quickly changing priorities and a proactive approach to problem-solving.
• Work Authorization: Must secure and maintain ongoing work authorization in the United States.

Preferred Skills:

• Creative Project Management: Proven ability to plan, prioritize, and manage multiple design assignments simultaneously, often with rapid turnaround times and complex requirements.
• Vendor/Outsourced Team Oversight: Experience managing freelance designers, editors, and agencies, including setting creative briefs, providing constructive feedback, and ensuring quality control.
• Brand Consistency Enforcement: Demonstrated ability to interpret and rigorously enforce brand guidelines across a diverse range of visual assets.
• Content Adaptability: Skill in tailoring creative content for different platforms and formats, ensuring visual impact and platform relevance for diverse marketing channels.
• Motion Graphics: Familiarity with motion graphics software like Adobe After Effects can be a significant advantage for creating dynamic visual content.

📝 Enhancement Note: The experience level suggests a candidate who can work independently but also collaborate effectively. The preferred skills point towards a desire for someone who can eventually manage external creative resources and potentially guide junior designers or interns, demonstrating a path towards team leadership within the marketing function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Versatility: Showcase a range of design projects including digital ads, social media graphics, email templates, presentations, and marketing collateral, highlighting creative problem-solving and execution.
• Video Editing Showcase: Include examples of marketing videos created, edited, and optimized for various platforms, demonstrating proficiency in storytelling, pacing, and technical execution.
• Brand Adherence: Present projects that clearly demonstrate an understanding and application of brand guidelines, showcasing consistency and strategic visual identity management.
• Campaign Impact: Provide examples of design work that contributed to specific marketing campaign goals, ideally with quantifiable results or clear articulation of strategic intent.
• Process Documentation (Implied): While not explicitly stated, a portfolio that includes brief case studies or descriptions of the design process, challenges overcome, and solutions implemented will be highly valued.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their personal design workflow, from initial concept and brief interpretation to final asset delivery and iteration.
• Collaboration Integration: Showcase how you integrate with content creators and campaign managers to ensure design assets effectively support messaging and campaign objectives.
• Feedback Incorporation: Demonstrate a systematic approach to receiving and incorporating feedback from stakeholders to refine creative output and meet project requirements.
• Asset Optimization: Articulate processes for adapting and optimizing creative content for various digital platforms, ensuring maximum impact and efficiency.

📝 Enhancement Note: A strong portfolio is non-negotiable for this role. It should not only showcase aesthetic quality but also the candidate's ability to translate marketing objectives into effective visual communication and their understanding of the end-to-end design process within a marketing context.

💵 Compensation & Benefits

Salary Range: The provided salary range for this position is $85,000 - $135,000 USD per year. This range reflects the company's compensation structure for this role in the Los Angeles, California area, considering experience level and market standards.

Benefits:

• Comprehensive Health Coverage: Includes Medical, Dental, and Vision insurance plans for employees and potentially their dependents.
• Flexible Time Off: Unlimited Paid Time Off (PTO) policy, allowing employees to manage their personal time effectively.
• Retirement Savings: 401(k) plan with an employer match, supporting long-term financial planning.
• Employee Engagement: Regular offsite events designed to foster team cohesion and company culture.
• Productivity Support: A discretionary fund available to employees for enhancing productivity and professional development.
• Equity: Compensation package includes equity, providing employees with a stake in the company's success.

Working Hours: While the job is full-time, the exact daily hours are not specified. However, the role's emphasis on managing multiple projects and quick turnarounds suggests a dynamic work environment. A standard 40-hour work week is typical, with potential for flexibility based on project demands and team collaboration needs.

📝 Enhancement Note: The inclusion of equity, unlimited PTO, and a discretionary fund indicates a startup culture focused on employee well-being and shared success. The salary range is competitive for a mid-level design manager in a major metropolitan area like Los Angeles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) & Robotics, specifically serving the Manufacturing sector with innovative solutions for surface finishing. GrayMatter Robotics operates within a rapidly evolving technological landscape, emphasizing innovation, efficiency, and workforce empowerment.

Company Size: GrayMatter Robotics is a well-capitalized AI robotics startup. While the exact employee count isn't provided, "startup" implies a dynamic, agile, and likely growing organization, offering opportunities for significant impact and direct contribution. This size often means cross-functional collaboration is common, and roles can be broad.

Founded: The company was founded with a mission to enhance manufacturing processes and improve the quality of life for shop floor workers through advanced robotics and AI. This founding principle likely shapes a culture that values innovation, practical problem-solving, and technological advancement.

Team Structure:

• Marketing Team: The Marketing Design Manager will be part of the Marketing team, likely working closely with campaign managers, content writers, and potentially digital marketing specialists.
• Reporting Structure: The role likely reports into a Marketing Director or Head of Marketing, with direct collaboration across various departments including Sales, Engineering, and Product.
• Cross-functional Collaboration: Expect to collaborate closely with engineering and product teams to understand the technical capabilities of the robots and software, and with sales to ensure marketing assets support lead generation and customer acquisition efforts.

Methodology:

• Data-Driven Marketing: The company's focus on AI and robotics suggests a data-driven approach to marketing, where performance metrics are key. Design decisions will likely be informed by campaign analytics and ROI.
• Agile Development & Marketing: As a startup, GrayMatter Robotics likely employs agile methodologies, requiring flexibility and rapid iteration in both product development and marketing campaigns.
• Customer-Centricity: The Robot-as-a-Service (RaaS) model indicates a strong focus on customer needs and service, which should be reflected in marketing communications.

Company Website: https://graymatter-robotics.com

📝 Enhancement Note: The company's focus on robotics and AI in manufacturing positions it as a forward-thinking entity. The marketing team's role will be critical in translating complex technology into accessible and compelling value propositions for manufacturers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Managerial position within the Marketing function. It requires a professional who can independently manage design projects and contribute strategically to campaign execution, bridging the gap between creative execution and marketing objectives.

Reporting Structure: The Marketing Design Manager will likely report to a Marketing Lead or Director. They will collaborate closely with peers within the marketing team and stakeholders across Sales, Customer Success, and Product Development.

Operations Impact: The visual output of this role directly influences brand perception, lead generation quality, and sales enablement. High-quality, on-brand marketing assets are crucial for conveying GrayMatter Robotics' technological sophistication and value proposition, thereby impacting revenue through effective customer acquisition and retention strategies.

Growth Opportunities:

• Leadership Progression: Potential to grow into a Senior Marketing Design Manager or Art Director role, overseeing larger creative projects or managing a small team of designers and freelancers.
• Skill Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design for marketing platforms, or advanced video production techniques.
• Cross-functional Expertise: Gain exposure to broader marketing strategies, campaign management, and product marketing, potentially leading to roles in integrated marketing or brand management.
• Industry Expertise: Develop deep knowledge of the AI and robotics sector, becoming a subject matter expert in communicating complex industrial technology solutions.

📝 Enhancement Note: For ambitious designers, this role offers a chance to shape the visual identity of a growing tech company and gain experience in a high-demand industry. The startup environment often provides accelerated growth opportunities for those who demonstrate strong performance and initiative.

🌐 Work Environment

Office Type: The position is based onsite at their office in Carson, CA, indicating a traditional office environment conducive to in-person collaboration and team synergy.

Office Location(s): The primary office location is in Carson, California, a part of the greater Los Angeles metropolitan area. This location offers access to a vibrant business ecosystem and a large talent pool.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and common areas for team interaction.
• Technology Access: Expect access to industry-standard design software and hardware necessary for high-quality creative production.
• Team Interaction: Opportunities for regular interaction with marketing colleagues, facilitating brainstorming sessions, feedback loops, and project alignment.

Work Schedule: This is a full-time position, typically involving a standard 40-hour work week. However, the fast-paced startup environment may require flexibility to meet project deadlines and campaign launch dates, potentially involving occasional extended hours.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team building. Candidates should be comfortable working within a physical office space and engaging in face-to-face communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Prepare a concise overview of your most relevant projects.
• Hiring Manager Interview: Discussion about your experience, design philosophy, project management skills, and how you align with the company culture and role requirements.
• Skills Assessment/Design Challenge: You may be asked to complete a design exercise or present a portfolio review where you walk through specific projects, explaining your process, design rationale, and impact. Focus on how you'd approach a typical GrayMatter Robotics marketing challenge.
• Team/Cross-functional Interview: Meet with marketing team members and potentially stakeholders from sales or engineering to assess collaboration style and cultural fit.
• Final Interview: Often with senior leadership to discuss overall fit, career aspirations, and solidify the offer.

Portfolio Review Tips:

• Curate Selectively: Present 3-5 of your strongest, most relevant projects that showcase your skills in graphic design, video editing, and presentation design.
• Tell a Story: For each project, explain the objective, your role, the challenges you faced, your creative process, the tools used, and the results achieved. Quantify impact where possible.
• Highlight Process: Clearly articulate your workflow, how you collaborate, and how you incorporate feedback. This demonstrates your professional approach.
• Brand Consistency Examples: Include examples that show your ability to maintain and evolve brand identity across different mediums.
• Video Editing Emphasis: Ensure your video work is easily accessible and demonstrates technical proficiency and creative storytelling.

Challenge Preparation:

• Understand the Brand: Research GrayMatter Robotics, their products, target audience (manufacturers), and their current marketing efforts.
• Analyze Competitors: Briefly review the visual marketing of other robotics or manufacturing technology companies.
• Practice Presentation: Rehearse presenting your portfolio, focusing on clarity, conciseness, and enthusiasm. Be prepared to answer questions about your design choices and problem-solving approach.
• Anticipate Questions: Prepare answers for common interview questions related to design challenges, time management, feedback handling, and collaboration.

📝 Enhancement Note: The interview process is designed to evaluate not only creative talent but also strategic thinking, collaboration skills, and cultural alignment. A well-prepared and compelling portfolio presentation is key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Suite: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating static marketing assets, digital ads, and presentations.
• Video Editing Software: Proficiency in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve is required for video content creation and editing.
• Presentation Software: Expertise in PowerPoint, Google Slides, and/or Keynote for developing high-impact visual presentations.
• Photo Editing & Management: Tools like Adobe Lightroom or similar for photo retouching, color correction, and asset organization.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design assets perform on platforms like Google Analytics, social media insights, and email marketing platforms is beneficial for understanding campaign effectiveness.

CRM & Automation:

• Understanding how design assets are utilized within marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) for campaign deployment is advantageous.

📝 Enhancement Note: The emphasis is on industry-standard creative software. Familiarity with how these assets are deployed and measured within marketing technology stacks will be a plus, showing an understanding of the broader marketing ecosystem.

👥 Team Culture & Values

Operations Values:

• Innovation: A core value for a robotics and AI company, expecting team members to bring fresh ideas and creative solutions.
• Collaboration: Emphasis on working together across teams to achieve common goals, fostering a supportive and integrated work environment.
• Excellence: A commitment to high-quality output in all aspects of work, from design execution to client interaction.
• Efficiency: Driving effectiveness and productivity, particularly important in a startup environment where resources are optimized.
• Impact-Driven: Focusing on how work contributes to the company's mission and business objectives, such as customer acquisition and brand growth.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, sales, and engineering teams, requiring clear communication and understanding of diverse perspectives.
• Feedback-Oriented: A culture that values constructive feedback as a means of improving creative output and project outcomes.
• Agile & Responsive: The team likely operates with a degree of agility, adapting to market changes and campaign performance, requiring designers to be responsive and flexible.

📝 Enhancement Note: The culture likely values individuals who are proactive, adaptable, and driven by a desire to contribute to a growing technology company. A collaborative spirit and a commitment to quality will be highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: Staying current with AI and robotics advancements, and translating technical concepts into accessible marketing visuals.
• Startup Pace: Managing multiple high-priority projects with tight deadlines and shifting priorities inherent in a fast-growing startup environment.
• Brand Evolution: Contributing to the development and consistent application of a brand identity for a relatively new company in a complex industry.
• Balancing Creativity and Performance: Ensuring creative output is not only aesthetically pleasing but also drives measurable marketing results.

Learning & Development Opportunities:

• Industry Immersion: Deep dive into the AI and robotics sector, gaining specialized knowledge in manufacturing technology.
• Creative Skill Enhancement: Opportunities to learn and apply new design techniques, software features, or explore adjacent creative fields like motion graphics or UI design.
• Marketing Strategy Exposure: Gain a deeper understanding of marketing campaign strategy, performance metrics, and their impact on business objectives.
• Project Management Growth: Develop advanced project management skills through handling a diverse portfolio of design initiatives.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to grow their career in a dynamic tech sector, developing both creative and strategic marketing skills. The challenges are typical of a startup environment and offer significant learning potential.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for creating a marketing campaign asset, from brief to final delivery." Focus on how you interpret briefs, brainstorm, execute, and incorporate feedback.
• Brand Interpretation: "How would you approach maintaining brand consistency for GrayMatter Robotics across various digital platforms?" Be ready to discuss brand guidelines and your approach to enforcing them.
• Problem-Solving: "Describe a time you had to manage conflicting priorities or tight deadlines for a design project. How did you handle it?" Showcase your organizational and prioritization skills.
• Collaboration: "How do you collaborate with content writers and campaign managers to ensure design effectively supports messaging?" Highlight your communication and teamwork skills.

Company & Culture Questions:

• Motivation: "Why are you interested in GrayMatter Robotics and the AI/robotics industry?" Research the company's mission and technology.
• Team Fit: "How do you handle feedback, especially constructive criticism?" Demonstrate your openness to improvement and collaboration.
• Startup Environment: "What are your expectations working in a fast-paced startup environment?" Show enthusiasm for agility and adaptability.

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio review around key projects, telling a compelling story about the challenge, your solution, and the outcome.
• Visual Clarity: Ensure your presentation is clean, professional, and visually aligned with good design principles. Use clear, concise language.
• Quantify Impact: Whenever possible, use data or metrics to demonstrate the effectiveness of your design work (e.g., increased engagement, click-through rates).
• Engage the Audience: Be prepared to answer questions and discuss your design choices. Make it a conversation rather than a monologue.

📝 Enhancement Note: Preparation should focus on showcasing both creative talent and professional maturity. Demonstrating an understanding of marketing objectives and the ability to collaborate effectively will be critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight your strongest work in graphic design, video editing, and presentation design, specifically emphasizing projects that demonstrate brand consistency and campaign support.
• Resume Optimization: Ensure your resume clearly outlines your experience with the required design tools (Adobe Creative Suite, video editors) and your ability to manage multiple projects and collaborate with marketing teams. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, the impact of your work, and how you handle feedback. Prepare to discuss your interest in GrayMatter Robotics and the manufacturing/robotics industry.
• Company Research: Thoroughly review the GrayMatter Robotics website, understand their technology (AI, robotics, surface finishing, RaaS model), and identify their target market to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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