Lead Web Designer

📍 Job Overview

Job Title: Lead Web Designer
Company: Vasion
Location: Lehi, Utah, United States (Remote OK)
Job Type: Full-Time
Category: Creative & Media / Technology / Marketing Operations
Date Posted: October 1, 2025
Experience Level: 5-10 Years
Remote Status: Fully Remote (within the US, UK, Germany)

🚀 Role Summary

• Spearhead the end-to-end design and development of high-impact, user-centric websites, ensuring alignment with business objectives and data-driven insights.
• Drive website optimization through in-depth analysis of user data, heatmaps, and analytics to enhance user experience (UX) and boost conversion rates.
• Lead the creation of detailed wireframes, mockups, and interactive prototypes to effectively communicate complex design concepts and user flows.
• Foster a collaborative environment, working closely with cross-functional teams including marketing, content, and front-end development to deliver cohesive digital experiences.
• Mentor and develop junior design talent, providing guidance and constructive feedback to elevate team capabilities.

📝 Enhancement Note: While the title is "Lead Web Designer," the core responsibilities and emphasis on data analysis, user experience optimization, and collaboration with marketing and development suggest a strong connection to Go-To-Market (GTM) operations and potentially Marketing Operations. The role's focus on website performance for business objectives aligns with operational efficiency and revenue enablement.

📈 Primary Responsibilities

• Lead the conceptualization, design, and execution of visually compelling, user-friendly websites from initial ideation through to final launch.
• Leverage comprehensive analysis of user data, heatmaps, and website analytics to inform design decisions, optimize user journeys, and drive increased conversion rates.
• Develop detailed wireframes, high-fidelity mockups, and interactive prototypes to clearly articulate design visions and user interaction flows to stakeholders and development teams.
• Collaborate effectively with product managers, marketing teams, content strategists, and front-end developers to translate business requirements into intuitive and engaging digital experiences that align with Vasion's SaaS product offering.
• Champion best practices in web design, staying abreast of emerging industry trends, UX research, and usability testing methodologies to continuously enhance website quality and performance.
• Provide mentorship and professional development guidance to junior designers, fostering a culture of learning and skill enhancement within the design team.
• Conduct rigorous usability testing sessions, gathering qualitative and quantitative feedback to iterate on designs and achieve optimal user experience outcomes.
• Work in close partnership with front-end developers to ensure seamless and accurate implementation of designs, maintaining design integrity and functional efficiency.
• Proactively manage a portfolio of multiple web design projects simultaneously, effectively prioritizing tasks and resources to meet stringent deadlines within a fast-paced environment.

📝 Enhancement Note: The emphasis on data analysis, conversion rate optimization, and collaboration with marketing and development teams indicates this role plays a crucial part in the company's Go-To-Market strategy, impacting lead generation and customer acquisition.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a closely related field.

Experience:

• A minimum of 4 years of professional experience dedicated to web design and user experience, with a proven track record of successfully launched websites.
• Demonstrated experience leading design projects, from initial concept through to final implementation, showcasing strong project management and execution capabilities.

Required Skills:

• Design Tool Proficiency: Expert-level command of industry-standard design and prototyping tools, including Adobe Creative Suite (Photoshop, Illustrator, XD) and Figma.
• Design Systems: Strong understanding and practical experience in creating, maintaining, and scaling design systems and component libraries within Figma for consistent user interface development.
• User Experience (UX) & User Interface (UI) Design: Deep knowledge of UX principles, user-centered design methodologies, and the ability to translate complex requirements into intuitive and visually appealing interfaces.
• Data-Driven Design: Proven ability to analyze website metrics, user behavior data, and heatmaps to derive actionable insights that inform and influence design iterations and optimization strategies.
• Wireframing & Prototyping: Skill in creating detailed wireframes, interactive prototypes, and mockups to effectively communicate design concepts and user flows.
• HTML & CSS Fundamentals: Solid understanding of foundational HTML and CSS, enabling effective collaboration with front-end developers and ensuring technically feasible designs.
• Responsive & Mobile-First Design: Expertise in designing for various screen sizes and devices, with a strong adherence to responsive design principles and a mobile-first approach.
• Collaboration & Communication: Excellent verbal and written communication skills, with a demonstrated ability to articulate design decisions and collaborate effectively within cross-functional teams.
• Mentorship: Experience in guiding and mentoring junior designers, providing constructive feedback and contributing to their professional growth.

Preferred Skills:

• SaaS Industry Experience: Prior experience designing digital assets and websites for Software-as-a-Service (SaaS) or technology companies.
• Usability Testing: Hands-on experience planning, conducting, and analyzing results from usability testing sessions.
• A/B Testing Knowledge: Familiarity with A/B testing principles and experience in contributing to test design for web optimization.
• Content Management Systems (CMS): Experience working with or designing for common CMS platforms.

📝 Enhancement Note: The emphasis on data analysis, conversion optimization, and understanding of HTML/CSS suggests this role requires a blend of creative design skills with a strong operational mindset, focusing on measurable business outcomes. The requirement for Figma and design systems points towards a need for scalable and efficient design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 4 years of professional web design experience, showcasing a range of projects with a focus on user-centered design and visual appeal.
• Evidence of leading design projects from initial concept through to successful implementation, highlighting your role, process, and final outcomes.
• Specific case studies detailing how you utilized data analysis (e.g., analytics, heatmaps) to inform design decisions and achieve measurable improvements in user experience or conversion rates.
• Examples of creating wireframes, detailed mockups, and interactive prototypes, illustrating your ability to communicate design intent effectively.
• Demonstrations of experience with responsive design principles and how you've adapted designs for various devices and screen sizes.

Process Documentation:

• Showcase your process for conducting user research and usability testing, including methodologies used and how findings were integrated into design iterations.
• Provide examples of your workflow for collaborating with developers, including how you hand off design assets and ensure accurate implementation.
• Documentation of your experience with design systems, including how you've contributed to or managed component libraries for consistency and efficiency.
• Evidence of how you have managed multiple projects, prioritized tasks, and met deadlines in a fast-paced or agency-like environment.

📝 Enhancement Note: A strong portfolio is critical for this role, not just for aesthetic quality but to demonstrate a data-informed, user-centric approach and the ability to manage complex projects efficiently. Emphasis should be placed on quantifiable results and collaboration.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Lead Web Designer with 5-10 years of experience in the US tech market, particularly in a remote capacity, the estimated salary range is $90,000 - $130,000 annually. This range can vary based on the candidate's specific experience, location within the US, and the depth of their SaaS industry expertise.

Benefits:

• Flexible Work Environment: Enjoy the autonomy and convenience of a remote work setup.
• Discretionary Vacation Bonus: Potential for additional time off or bonus related to vacation time.
• Flexible Paid Time Off (PTO): Generous and flexible PTO policy to support work-life balance.
• Paid Parental Leave: Comprehensive paid leave for new parents.
• Competitive Pay: A competitive salary package reflecting your skills and experience.
• Full Suite of Traditional Benefits: Including health, dental, and vision insurance.
• Training/Advancement Opportunities: Access to learning resources and pathways for professional development and career growth.
• 401k with Company Match: Retirement savings plan with employer contributions.
• Mental Health Wellness Support: Resources and programs aimed at supporting employee mental well-being.
• Financial Wellness Education: Tools and guidance to improve financial literacy and planning.
• Company-Contributed HSA: Health Savings Account contributions from the company.
• Headquarter Perks (if applicable/visiting): Access to on-site amenities like a gym, pickleball courts, snacks/drinks, arcade, and theater room.
• Lehi Office Perks (if applicable/visiting): Access to gym facilities, snacks, and drinks.

Working Hours:

• Standard full-time hours, typically 40 hours per week. Vasion emphasizes a flexible work environment, allowing for some adaptability in scheduling while ensuring core collaboration hours are met.

📝 Enhancement Note: The salary estimate is based on typical compensation for Lead Web Designer roles in the US tech sector, considering the remote aspect and the company's stated focus on comprehensive benefits, which are often indicative of competitive total compensation packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / SaaS (Software-as-a-Service) - Vasion focuses on providing an integrated SaaS solution to simplify business processes and enable digital transformation for businesses. Company Size: 300+ employees globally. This size suggests a company that has achieved significant growth and stability, offering opportunities for impact while maintaining a dynamic and evolving culture. Founded: Vasion has a history that implies growth and evolution, likely starting smaller and scaling to its current international presence.

Team Structure:

• The Lead Web Designer will likely be part of a broader Creative or Marketing team, reporting to a Creative Director or Head of Marketing/Digital.
• This role involves close collaboration with a team of front-end developers, UX researchers, content creators, and marketing specialists.
• The team structure supports cross-functional interaction, essential for aligning web presence with overall business and GTM strategies.

Methodology:

• Data-Driven Design: A core methodology emphasizing the use of analytics, user feedback, and A/B testing to inform and validate design decisions.
• Agile/Iterative Development: Likely employs agile principles for project management, allowing for flexibility, rapid iteration, and continuous improvement in website design and functionality.
• User-Centric Approach: Prioritizes understanding and meeting user needs through research, testing, and empathy in the design process.
• Collaborative Workflows: Encourages open communication and teamwork across departments to achieve unified project goals.

Company Website: https://www.vasion.com

📝 Enhancement Note: Vasion's focus on "making digital transformation attainable to everyone" and its SaaS offering positions it in a competitive but growing market. The emphasis on core values and a flexible, global work environment suggests a culture that balances professional rigor with employee well-being.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead level position, signifying a senior individual contributor role with significant responsibility for design direction and mentorship. It's a crucial step for designers looking to deepen their expertise in web design, UX, and data-informed strategy within a growing tech company.

Reporting Structure: The Lead Web Designer will likely report to a Director or VP level within the Creative, Marketing, or Digital department. They will also be responsible for mentoring junior designers, establishing a clear line of leadership within the design function.

Operations Impact: The Lead Web Designer's work directly impacts Vasion's Go-To-Market (GTM) strategy by shaping the primary digital touchpoints for potential and existing customers. Optimizing website user experience and conversion rates directly contributes to lead generation, customer acquisition, and brand perception – all critical operational metrics for revenue growth.

Growth Opportunities:

• Leadership Development: Opportunity to build and lead a design team, potentially growing into a Design Manager or Director role as the company scales.
• Specialization: Deepen expertise in specific areas like UX research, conversion rate optimization (CRO), or design systems.
• Cross-Functional Exposure: Gain broader experience in marketing strategy, product development, and business operations through close collaboration.
• Strategic Influence: Contribute to high-level design and digital strategy decisions that directly affect business outcomes.

📝 Enhancement Note: This role offers a pathway for experienced designers to move into leadership, influence product and marketing strategy, and contribute significantly to business growth through data-driven web design. The "Lead" title implies a stepping stone to management or a highly specialized senior individual contributor path.

🌐 Work Environment

Office Type: Remote-first with physical office locations in Lehi, Utah; St. George, Utah; UK; and Germany. The role allows for full remote work within specified countries.

Office Location(s): Lehi, Utah, United States; St. George, Utah, United States; United Kingdom; Germany. While remote, proximity to a Vasion office might offer opportunities for occasional in-person collaboration or access to office perks.

Workspace Context:

• Remote Collaboration: The primary workspace will be a remote setup, requiring self-discipline and effective use of digital collaboration tools.
• Digital Tools Emphasis: Heavy reliance on communication platforms (e.g., Slack, Teams), project management software (e.g., Asana, Jira), and sophisticated design/prototyping tools (Figma, Adobe Suite).
• Cross-Functional Interaction: Frequent engagement with remote and potentially in-office team members across different departments, requiring strong virtual communication skills.

Work Schedule:

• Standard full-time, approximately 40 hours per week.
• Vasion offers a flexible work environment, suggesting some autonomy in structuring the workday, provided project deadlines and team collaboration needs are met. This flexibility is beneficial for balancing deep work sessions with team syncs.

📝 Enhancement Note: The remote-first nature of this role necessitates a high degree of self-management and proficiency with digital collaboration tools. The availability of physical offices provides an optional resource for those who prefer or benefit from occasional in-person interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and Vasion.
• Technical Interview / Portfolio Review: A more in-depth session with hiring managers and potentially senior designers or developers. This will involve a detailed walkthrough of your portfolio, focusing on your process, problem-solving skills, and specific project impacts. Expect questions about your approach to data analysis, UX, and collaboration.
• Design Challenge (Potential): You might be given a small design task or a case study to complete, either as a take-home assignment or a live exercise, to evaluate your practical skills and thinking process under timed conditions.
• Cross-Functional Interview: A conversation with stakeholders from marketing, development, or product teams to assess collaboration skills and understanding of how design integrates with business objectives.
• Final Interview: Likely with a senior leader (e.g., VP of Marketing/Creative) to finalize the decision, focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your web design, UX, and data-driven optimization skills. Prioritize projects relevant to SaaS or B2B technology if possible.
• Emphasize Process & Impact: For each project, clearly articulate the problem, your role, the design process you followed (including research, ideation, and iteration), the tools used, and, most importantly, the measurable results or business impact achieved. Use data points wherever possible.
• Highlight Data Fluency: Explicitly discuss how you used analytics, heatmaps, or user testing to inform your design decisions and optimize outcomes.
• Showcase Figma & Design Systems: If you have experience with Figma and building/maintaining design systems, ensure these are prominently featured, as they are key requirements.
• Tell a Story: Present your work as compelling narratives that demonstrate your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Familiarize Yourself with Figma: If you haven't used it extensively, practice its core features, especially those related to design systems and prototyping.
• Brush Up on UX Principles: Review core UX concepts, usability heuristics, and common user research methodologies.
• Understand SaaS/B2B Context: Research Vasion's products and target audience. Think about the typical user journeys and business goals for a SaaS company.
• Prepare Data-Driven Examples: Have specific examples ready of how you've used data to make design decisions and the impact those decisions had.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates a practical, skills-based evaluation. Candidates should be prepared to demonstrate not just aesthetic talent but also a strategic, data-informed, and collaborative approach to web design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration, with a specific emphasis on design systems and component libraries.
• Adobe Creative Suite: Including Photoshop (image editing, asset creation), Illustrator (vector graphics), and potentially Adobe XD for prototyping and collaboration.
• Wireframing & Prototyping Tools: Beyond Figma, familiarity with tools like Sketch, InVision, or Axure may be beneficial for showcasing diverse process experience.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, conversion tracking, and performance metrics.
• Heatmap & User Session Recording Tools: Such as Hotjar, Crazy Egg, or FullStory, to visualize user interactions and identify pain points.
• A/B Testing Platforms: Familiarity with tools like Google Optimize (though sunsetted, concepts apply), Optimizely, or VWO for testing design variations.

CRM & Automation:

• While not a direct CRM role, understanding how website interactions feed into CRM systems (like Salesforce, HubSpot) and marketing automation platforms is advantageous. Familiarity with how web forms, lead capture, and user journeys integrate with these systems is a plus.

Other Relevant Technologies:

• HTML/CSS: Fundamental understanding for effective developer collaboration.
• Content Management Systems (CMS): Experience with platforms like WordPress, Contentful, or similar systems used for website management.
• Project Management Software: Tools like Asana, Jira, Trello, or Monday.com for task management and team coordination.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of analytics tools are paramount. The ability to connect design work to business metrics and integrate with broader marketing technology stacks is highly valued.

👥 Team Culture & Values

Operations Values:

• Action Owners (Extreme Ownership): Expectation to take full responsibility for projects and outcomes, proactively identifying and solving problems without waiting for direction.
• Candor Seekers (Radical Candor): Encouragement of open, honest, and direct feedback, both giving and receiving, to foster continuous improvement and clear communication.
• Relationship Builders (Leadership and Self-deception): Emphasis on building strong, trust-based relationships with colleagues, stakeholders, and potentially clients, understanding the impact of interpersonal dynamics.
• Storytellers (Building a StoryBrand): Focus on clear, concise, and compelling communication that resonates with the target audience, ensuring messages are easily understood and impactful. This applies to internal communication and external-facing design narratives.

Collaboration Style:

• Cross-Functional Integration: Highly collaborative, working closely with marketing, development, and product teams to ensure a unified digital strategy and user experience.
• Data-Informed Discussions: Design decisions and project discussions are expected to be supported by data and user insights, fostering rational and objective decision-making.
• Iterative Feedback Loops: A culture that embraces iterative design and welcomes constructive feedback from peers and stakeholders to refine solutions.
• Proactive Communication: Emphasis on clear, timely, and transparent communication, especially within a remote work setting, to keep all parties informed and aligned.

📝 Enhancement Note: Vasion's core values are deeply rooted in leadership and personal development philosophies, suggesting a culture that values accountability, open communication, strong relationships, and effective messaging. This translates to an expectation of proactive, data-informed, and collaborative work within the design team and across departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Data Constraints: The primary challenge will be to blend innovative design with the practical requirements of data-driven optimization and conversion goals, ensuring aesthetics serve functionality and business objectives.
• Remote Team Integration: Effectively collaborating and mentoring junior designers remotely, ensuring consistent quality and team cohesion across different locations and time zones.
• Rapidly Evolving SaaS Landscape: Staying ahead of design trends and user expectations in the fast-paced SaaS industry, continuously adapting website designs to remain competitive and user-friendly.
• Translating Complex SaaS Features: Communicating the value and functionality of complex software solutions through clear, intuitive web design.

Learning & Development Opportunities:

• Advanced UX/CRO Training: Opportunities to deepen expertise in user experience research, conversion rate optimization (CRO) methodologies, and A/B testing strategies.
• Design System Mastery: Further develop skills in building and scaling robust design systems for enterprise-level applications.
• Leadership and Mentorship Skills: Hone leadership capabilities through mentoring junior designers and potentially contributing to team strategy.
• Industry Conferences & Certifications: Potential support for attending relevant design, UX, or digital marketing conferences and pursuing professional certifications.

📝 Enhancement Note: The challenges are typical for a senior design role in a tech company, focusing on impact, collaboration, and continuous learning. The growth opportunities align with career progression into leadership or specialized senior individual contributor roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading a website redesign from concept to launch, specifically how you incorporate user data and analytics."
• "How do you balance creative vision with the need for data-driven optimization and conversion goals? Provide an example."
• "Walk us through a project where you had to collaborate closely with front-end developers and marketers. What were the key challenges and how did you overcome them?"
• "How do you approach mentoring junior designers, and what is your philosophy on providing constructive feedback?"

Company & Culture Questions:

• "Based on our core values (Action Owners, Candor Seekers, Relationship Builders, Storytellers), how do you see yourself embodying them in this role?"
• "What are your thoughts on Vasion's mission to make digital transformation attainable? How does web design contribute to that?"
• "Describe your ideal remote work environment and how you maintain productivity and collaboration."

Portfolio Presentation Strategy:

• Structure for Impact: For each project, use a clear structure: Problem/Goal -> Your Role & Process -> Key Design Decisions (especially data-informed ones) -> Challenges & Solutions -> Measurable Results/Impact.
• Quantify Success: Wherever possible, use numbers and data points to demonstrate the impact of your design work (e.g., "increased conversion rate by X%", "reduced bounce rate by Y%", "improved task completion time by Z%").
• Highlight Figma & Design Systems: Be ready to demonstrate your Figma skills and explain your experience with design systems, showcasing component libraries and their benefits.
• Engage the Interviewer: Make it a conversation, not a monologue. Encourage questions and be prepared to elaborate on specific aspects of your work.
• Showcase Problem-Solving: Frame your projects as solutions to specific business or user problems, demonstrating your strategic thinking.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, data literacy, and strong collaboration skills, all framed within Vasion's specific values and mission.

📌 Application Steps

To apply for this Lead Web Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Carefully curate your portfolio to highlight 3-5 of your most impactful web design projects, emphasizing data-driven decision-making, UX optimization, and your experience with Figma and design systems. Tailor the presentation to showcase how your work aligns with Vasion's SaaS focus and mission.
• Resume Optimization: Ensure your resume clearly articulates your 4+ years of web design experience, highlighting skills in UX, data analysis, and collaboration. Use keywords from the job description, such as "Figma," "design systems," "user data," "conversion optimization," and "SaaS."
• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on the problem, your process, the solutions, and the measurable outcomes. Be ready to discuss your approach to mentorship and collaboration.
• Research Vasion: Thoroughly understand Vasion's products, mission, and core values. Prepare to articulate how your skills and approach can contribute to their goals and how you embody their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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