Lead UX/UI Designer

📍 Job Overview

Job Title: Lead UX/UI Designer
Company: Exodigo
Location: Pennsylvania, United States
Job Type: Full-time
Category: UX/UI Design, Product Design, Data Visualization
Date Posted: August 19, 2025
Experience Level: 5-10 Years
Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end UX/UI design process for a complex, data-intensive B2B web-based platform, with a strong focus on visual interaction and data representation.
• Drive the design of intuitive workflows and interfaces that facilitate seamless data transfer, processing, and visualization for users interacting with large datasets.
• Conduct user-centric research specifically for B2B clients in the civil engineering and geospatial domains to inform design decisions and align with business objectives.
• Champion a visual-first design approach, prioritizing graphical communication, interactive maps, dashboards, and modular UI components over text-heavy layouts.
• Apply principles from game design to create engaging, responsive, and rewarding user experiences within a technical B2B platform context.

📝 Enhancement Note: Given Exodigo's focus on "underground mapping" and "AI Civil Engineering," this role is heavily oriented towards a specialized B2B SaaS platform. The emphasis on "data-heavy," "visual storytelling," and "gaming-inspired UX" suggests a need for a designer who can translate complex technical data and processes into highly intuitive, visually engaging, and potentially gamified user interfaces. This is not a typical consumer-facing UX role; it requires a deep understanding of B2B workflows, technical data visualization, and the ability to make complex information accessible and actionable.

📈 Primary Responsibilities

• Lead the conceptualization and execution of UX/UI design for Exodigo's core web-based 3D data platform, encompassing user flows, wireframes, mockups, and interactive prototypes.
• Translate complex data structures and engineering workflows into clear, actionable visual representations and interactive elements that enhance user comprehension and efficiency.
• Develop and maintain a comprehensive, sophisticated visual design system that prioritizes graphical communication, including interactive maps, data dashboards, and reusable UI components.
• Conduct thorough user research, including interviews, surveys, and usability testing, with B2B clients in civil engineering, utilities, and transportation sectors to gather actionable insights for design improvements.
• Apply gamification principles and "gaming-inspired UX thinking" to drive user engagement, retention, and task completion within the platform, focusing on feedback loops and progressive disclosure.
• Collaborate closely with Product Managers, AI Engineers, Data Scientists, and other stakeholders to ensure design solutions are technically feasible, aligned with product strategy, and meet user needs.
• Present design concepts, user research findings, and rationale clearly and persuasively to internal teams and external clients, effectively communicating the value of design excellence and user-centricity.
• Ensure design consistency and quality across the entire platform, maintaining adherence to the established design system and brand guidelines.

📝 Enhancement Note: The description strongly emphasizes a "visual-first" and "gaming-inspired" approach for a B2B data platform. This implies a need for a designer adept at not just creating interfaces, but at architecting engaging user journeys within complex technical environments. Responsibilities will likely involve deep dives into data visualization libraries and mapping technologies, requiring a proactive approach to understanding the underlying technical constraints and opportunities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field, or equivalent practical experience.
• A strong academic foundation in design principles, user psychology, and interaction design is expected.

Experience:

• 5-10 years of professional experience in UX/UI design, with a significant portion focused on designing complex, data-heavy, B2B web-based platforms.
• Proven track record of leading design projects from concept to completion, demonstrating impact on user engagement and business outcomes.
• Experience within the civil engineering, geospatial, utilities, or a closely related technical industry is highly advantageous.

Required Skills:

• Expertise in UX/UI Design: Comprehensive understanding of user-centered design principles, interaction design, information architecture, and visual design.
• Data Visualization Skills: Proven ability to design and implement effective, interactive data visualizations, dashboards, and graphical representations of complex datasets.
• Proficiency in Design & Prototyping Tools: Mastery of industry-standard tools such as Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and visual design.
• User Research & Analysis: Demonstrated experience in conducting user research (interviews, usability testing, surveys) and translating findings into actionable design improvements.
• Client-Facing Communication: Excellent presentation and communication skills, with the ability to articulate design concepts, rationale, and user insights to technical and non-technical stakeholders, including clients.
• Analytical & Problem-Solving: Strong ability to analyze complex user needs, technical requirements, and data, translating them into elegant and effective design solutions.
• Web-Based Platform Design: Experience designing for web applications, understanding the nuances of responsive design and browser-based user experiences.

Preferred Skills:

• Gaming-Inspired UX: Familiarity with or experience in applying game design principles (e.g., feedback loops, progression, reward systems) to non-gaming applications.
• Data Visualization Libraries: Experience with or understanding of JavaScript data visualization libraries such as D3.js, Chart.js, or similar.
• Mapping & Geospatial Technologies: Familiarity with mapping libraries and APIs like Mapbox, Leaflet, or CesiumJS, and an understanding of geospatial data concepts.
• Front-End Technologies: Solid understanding of front-end development concepts, including HTML, CSS, and JavaScript, to facilitate effective collaboration with engineers.
• Civil Engineering/Geospatial Tools: Familiarity with platforms such as GISonLINE, ProjectWise, AutoCAD, or other relevant tools in the civil engineering and geospatial domains.
• HCI/Game Design Background: A formal background or demonstrated passion in Human-Computer Interaction or Game Design.
• Large-Scale Data Processing: Experience designing interfaces for systems that handle large-scale data processing and transfer.

📝 Enhancement Note: The emphasis on "data-heavy, web-based platforms" and "visual interaction and user engagement" suggests a need for a designer who can not only create aesthetically pleasing interfaces but also architect complex data interactions. The "gaming background or web 3D map data" requirement points towards a need for creative problem-solving and the ability to make intricate technical information engaging, possibly through novel UI patterns and interactive visualizations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Heavy Platform Showcase: A significant portion of the portfolio must feature examples of complex, data-intensive web-based platforms designed for B2B or technical audiences, highlighting the user's journey and interaction with data.
• Visual Interaction & Engagement: Demonstrate a clear focus on visual storytelling, intuitive interaction design, and creating engaging user experiences within the presented projects. Show how you made complex data understandable and actionable.
• Design System Contribution: Include examples of contributions to or the creation of design systems, showcasing modular UI components, style guides, and a cohesive visual language.
• Problem/Solution Framework: For each project, clearly articulate the user problem or business challenge, your design process, the solutions implemented, and the measurable impact or outcomes.
• Data Visualization Examples: Showcase specific examples of designing effective data visualizations, dashboards, or interactive charts that clearly communicate insights from data.

Process Documentation:

• User-Centered Design Process: Detail your approach to user research, persona development, user journey mapping, and usability testing, illustrating how these inform your design decisions.
• Workflow Design & Optimization: Provide examples of how you've designed or optimized complex user workflows to improve efficiency, reduce cognitive load, and enhance user satisfaction.
• Prototyping & Iteration: Document your process for creating interactive prototypes at various fidelities and how you use them for user feedback and iterative design refinement.
• Cross-functional Collaboration: Illustrate how you collaborate with Product Managers, Engineers, and Data Scientists, including communication methods and integration of design into the development lifecycle.

📝 Enhancement Note: Given the role's focus on a "data-intensive B2B platform" and "visual-first approach," the portfolio should strongly emphasize the candidate's ability to translate complex technical data into intuitive and engaging visual experiences. Projects demonstrating familiarity with mapping, 3D visualization, or gamified interactions for technical users will be highly valued. The ability to showcase measurable impact through design, especially in terms of user efficiency or data comprehension, is crucial.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $120,000 - $170,000 USD per year.
• Rationale: This estimate is based on industry standards for Lead UX/UI Designers with 5-10 years of experience in the United States, particularly in roles requiring specialized skills in data visualization, B2B SaaS platforms, and potentially gaming-inspired UX. Location in Pennsylvania, while not a primary tech hub like Silicon Valley, still commands competitive salaries. The company's recent $96M Series B funding suggests a strong financial position to offer attractive compensation.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.
• Stock Options/Equity: Potential for equity participation, reflecting the company's growth stage and recent funding.
• 401(k) Plan: Retirement savings plan with potential company match.
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.
• Professional Development: Opportunities for training, conferences, and skill enhancement relevant to UX/UI design, data visualization, and emerging technologies.
• Remote Work Flexibility (if applicable): While the role is listed as on-site, there might be some flexibility or hybrid options considered for exceptional candidates, or for specific periods.
• Collaborative Work Environment: Access to a dynamic team and the chance to work on cutting-edge AI and civil engineering technology.

Working Hours:

• Standard full-time work week, likely around 40 hours.
• The company culture may allow for some flexibility in daily start/end times, provided core collaboration hours are met and project deadlines are achieved.

📝 Enhancement Note: The company's recent Series B funding of $96M in July 2025 indicates a strong financial position, likely enabling competitive compensation and robust benefits packages. The "Lead" title and specialized nature of the role (AI, Civil Engineering, Data Visualization) suggest compensation will be at the higher end of the experience band.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Civil Engineering Technology, Geospatial Mapping, SaaS. Company Size: While not explicitly stated, Exodigo's recent Series B funding and the need for a Lead UX/UI Designer suggest a growing, dynamic startup environment that has achieved significant market traction. It's likely beyond the early-stage startup phase, possibly ranging from 50-200 employees. Founded: Exodigo was founded in 2021, making it a relatively young company with a focus on rapid innovation and market disruption in the underground utility mapping space.

Team Structure:

• The Lead UX/UI Designer will be part of the AI Civil Engineering product team, which likely includes Product Managers, AI Engineers, Data Scientists, and Front-end/Back-end Engineers.
• This role will report to a Head of Product, Director of Engineering, or potentially a Chief Technology Officer (CTO), depending on the organizational structure.
• Cross-functional collaboration is expected to be high, with constant interaction between design, product, and engineering to translate complex technical concepts into user-friendly interfaces.

Methodology:

• Agile Development: Likely utilizes Agile or Scrum methodologies for product development, requiring iterative design processes and close collaboration with engineering.
• Data-Driven Design: Decisions are expected to be informed by user research, analytics, and A/B testing where applicable, especially in refining user interactions and data visualizations.
• User-Centricity: A core value will be understanding and advocating for the B2B user's needs within the civil engineering and construction sectors.
• Innovation & Technology Focus: Emphasis on leveraging AI, multi-sensor fusion, and 3D imaging to create groundbreaking solutions.

Company Website: https://www.exodigo.com/

📝 Enhancement Note: Exodigo is positioned at the forefront of a niche but critical industry, blending AI with civil engineering. The company culture is likely fast-paced, innovative, and focused on solving complex real-world problems. As a relatively young company that has just secured significant funding, expect a startup mentality with a drive for rapid growth and product development.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" position, signifying a senior individual contributor role with significant design ownership and influence. It requires not only strong design skills but also the ability to guide product direction from a UX/UI perspective and potentially mentor junior designers as the team grows. Reporting Structure: The Lead UX/UI Designer will likely report to a Product Manager, Head of Product, or Engineering Lead. They will collaborate extensively with cross-functional teams including AI Engineers, Data Scientists, and Software Developers. Operations Impact: The role has a direct impact on the usability, adoption, and effectiveness of Exodigo's core B2B platform. By translating complex data into intuitive interfaces, the designer will directly influence customer decision-making, project efficiency, and ultimately, Exodigo's market success and revenue generation. A well-designed platform can be a key differentiator in the competitive geospatial technology market.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Design Manager or Head of Design role as the company scales.
• Technical Specialization: Deepen expertise in data visualization, 3D rendering, AI-driven interfaces, and geospatial technologies.
• Product Strategy Influence: Contribute significantly to the product roadmap and strategic direction based on user insights and design thinking.
• Mentorship: Potential to mentor and guide junior designers, fostering a strong design culture within the company.
• Industry Impact: Play a key role in shaping the user experience of a transformative technology in the civil engineering and construction sectors.

📝 Enhancement Note: As a "Lead" role in a high-growth startup, this position offers substantial opportunities for career advancement. The focus on cutting-edge AI and data visualization in a critical industry means the acquired skills will be highly valuable. Candidates should look for opportunities to influence product strategy and potentially build out a design function.

🌐 Work Environment

Office Type: The job description indicates "TELECOMMUTE" but also lists "Pennsylvania" as a location. Given the "On-site" AI derived work arrangement, it implies there is a physical office location within Pennsylvania, and the role is expected to be primarily on-site, potentially with some flexibility. Office Location(s): Specific office locations within Pennsylvania are not detailed, but candidates should expect a primary office base. The company's headquarters might be elsewhere, with a significant presence or team in Pennsylvania.

Workspace Context:

• Collaborative Hub: Expect a work environment designed to foster collaboration, likely featuring open-plan areas, meeting rooms equipped with presentation technology, and dedicated spaces for focused design work.
• Technology-Rich: Access to high-performance workstations, advanced design software, and potentially VR/AR equipment for visualizing 3D data.
• Cross-Functional Interaction: Frequent opportunities to interact with engineers, data scientists, and product managers, encouraging a dynamic and integrated workflow.
• Innovation Focus: The atmosphere will likely be one of innovation and problem-solving, encouraging creative thinking and experimentation.

Work Schedule:

• Standard business hours apply, typically Monday through Friday.
• The dynamic nature of a growing tech company might involve occasional periods of extended work to meet project deadlines or launch critical features.

📝 Enhancement Note: The discrepancy between "TELECOMMUTE" and "On-site" suggests the role might be primarily office-based in Pennsylvania, but the company may have a broader remote-first or hybrid policy. Candidates should clarify the exact expectations regarding on-site presence during the interview process. The environment is likely dynamic and geared towards rapid product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and salary expectations.
• Portfolio Review & Technical Interview: A deeper dive into your portfolio with the hiring manager or a senior designer. Expect discussion on your design process, problem-solving approach, and specific project details. This may include technical questions related to data visualization or B2B platform design.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and Data Scientists to evaluate collaboration skills, technical understanding, and ability to integrate design with product development.
• Design Challenge/Case Study: You may be asked to complete a take-home design exercise or present a case study analyzing a specific problem relevant to Exodigo's platform.
• Final Interview: Typically with senior leadership (e.g., Head of Product, CTO) to assess strategic thinking, leadership potential, and overall fit with the company's vision.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience with data-heavy, web-based platforms, visual interaction design, and B2B contexts. Highlight any work related to mapping, geospatial data, or gamified UX.
• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the challenges faced, the solutions implemented, and the measurable outcomes or impact. Use visuals effectively to guide the narrative.
• Showcase Process: Include wireframes, user flows, research insights, and iterations to demonstrate your thought process and problem-solving methodology.
• Highlight Data Visualization: If possible, include specific examples of designing effective data visualizations, interactive dashboards, or graphical representations of complex information.
• Prepare for Technical Questions: Be ready to discuss your proficiency with design tools, your understanding of front-end technologies, and any experience with data visualization libraries (D3.js, Mapbox, CesiumJS).

Challenge Preparation:

• Understand Exodigo's Business: Research Exodigo's technology, target market (civil engineering, utilities), and the problems they solve. Understand the significance of underground mapping and AI in this sector.
• Focus on Data Interaction: If given a design challenge, anticipate tasks related to visualizing complex data, designing intuitive workflows for technical users, or incorporating engaging interaction patterns.
• Visual-First Approach: Ensure your proposed solutions prioritize visual clarity and intuitive interaction over text-heavy explanations.
• Structure Your Presentation: Organize your thoughts logically, clearly outline your approach, justify your design decisions, and be prepared to present concisely and effectively.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to handle complex data and translate it into intuitive, engaging visual experiences for a technical B2B audience. A portfolio that clearly demonstrates success in these areas, along with strong communication skills and a proactive approach to understanding technical domains, will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely), Sketch, Adobe XD. Proficiency in at least one is essential.
• Collaboration: Slack, Jira, Confluence (standard for tech teams).
• Project Management: Tools like Asana, Trello, or Jira for task tracking and workflow management.

Analytics & Reporting:

• User Analytics: Tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior on the platform.
• Data Visualization Libraries: Potential use or understanding of D3.js, Chart.js, Plotly.js for custom data visualizations.
• Dashboarding Tools: Tableau, Power BI, or Looker for internal data analysis and reporting, though not directly for user-facing design.

CRM & Automation:

• CRM: While not directly a design tool, understanding how CRM systems (like Salesforce) integrate with product usage data can be beneficial for context.
• Integration Tools: Familiarity with how different software components connect and exchange data is helpful for understanding platform architecture.
• Mapping & Geospatial APIs: Experience with or knowledge of Mapbox, Leaflet, CesiumJS, Google Maps API, or other geospatial data platforms is a significant advantage.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is a baseline expectation. Beyond that, experience with data visualization libraries and mapping technologies like D3.js, Mapbox, or CesiumJS is explicitly called out as a major plus, indicating these are key technical areas for the role. Understanding front-end technologies (HTML, CSS, JavaScript) is also important for effective collaboration with engineers.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of B2B clients in the civil engineering and geospatial sectors.
• Innovation & Disruption: A drive to push boundaries using AI and advanced technologies to revolutionize traditional industries.
• Data-Driven Decision Making: Utilizing data, research, and analytics to inform design choices and product strategy.
• Collaboration & Transparency: Fostering an environment where teams work together openly, share knowledge, and communicate effectively.
• Excellence & Quality: Striving for high standards in design, technology, and customer solutions.
• Efficiency & Impact: Focusing on creating solutions that deliver tangible improvements and efficiencies for customers.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with product managers, engineers, and data scientists throughout the product development lifecycle.
• Feedback-Rich Environment: Openness to giving and receiving constructive feedback on designs and processes to foster continuous improvement.
• Agile & Iterative: Embracing agile methodologies means frequent touchpoints, iterative design cycles, and adaptability to changing requirements.
• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights across teams to elevate collective understanding and skill.

📝 Enhancement Note: The company's focus on AI and disrupting established industries suggests a culture that values innovation, technical expertise, and a proactive approach to problem-solving. The emphasis on B2B clients means a strong understanding of customer needs and delivering measurable business value will be highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating highly complex, technical underground mapping data and AI insights into intuitive, engaging, and actionable user experiences for a B2B audience.
• Balancing Functionality & Engagement: Designing interfaces that are both highly functional and efficient for technical users, while also incorporating engaging, potentially gamified elements, requires a delicate balance.
• User Research in Niche Markets: Conducting effective user research within the civil engineering and geospatial sectors may require a proactive approach to identify and engage with the target user base.
• Rapid Growth Environment: Adapting to the fast-paced, evolving nature of a high-growth startup, where priorities can shift and new challenges emerge rapidly.
• Technical Integration: Ensuring seamless integration of design with complex backend systems, AI models, and potentially 3D rendering engines.

Learning & Development Opportunities:

• Deep Dive into AI & Geospatial Tech: Gain in-depth knowledge of AI applications in civil engineering, 3D mapping technologies, and geospatial data analysis.
• Mastering Complex Data Visualization: Enhance skills in designing and implementing sophisticated data visualizations and interactive dashboards for technical applications.
• Gamified UX Application: Develop expertise in applying game design principles to B2B enterprise software to drive user engagement and productivity.
• Product Strategy Influence: Contribute to shaping the product roadmap and user experience strategy for a cutting-edge technology platform.
• Leadership Growth: Opportunity to lead design initiatives, mentor junior team members, and potentially build out a design function as the company scales.

📝 Enhancement Note: The role presents a unique opportunity to work at the intersection of AI, data visualization, and a critical industrial sector. The challenges are significant but offer substantial rewards in terms of skill development and career growth, particularly for those interested in complex B2B SaaS products.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Walk me through a complex B2B data visualization project from your portfolio. What was the core problem, how did you approach it, what were your key design decisions, and what was the outcome?" (Focus on structured thinking, user empathy, and data-driven rationale.)
• Gamified UX Application: "How would you apply gaming principles to improve user engagement and efficiency on a platform that visualizes underground utility data?" (Demonstrate understanding of engagement loops, feedback mechanisms, and progressive disclosure.)
• Collaboration & Stakeholder Management: "Describe a time you had to advocate for a design decision that was met with resistance from engineering or product. How did you handle it, and what was the result?" (Highlight communication, negotiation, and cross-functional collaboration skills.)
• Data Visualization Philosophy: "What are your core principles for designing effective and intuitive data visualizations for complex technical datasets?" (Showcase an understanding of clarity, context, and user needs in data representation.)

Company & Culture Questions:

• Exodigo's Impact: "What excites you about Exodigo's mission and the technology you're developing?" (Show genuine interest and understanding of the company's market and impact.)
• B2B vs. B2C Design: "What are the key differences in designing for B2B technical users compared to B2C consumers, and how do you approach those differences?" (Demonstrate an understanding of user context, workflows, and business objectives in B2B.)
• Design System Contribution: "How do you approach building or contributing to a design system, especially in a rapidly evolving product environment?" (Discuss scalability, consistency, and collaboration.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business value and user impact achieved through your design work. Use metrics where possible (e.g., increased task completion time, improved data comprehension scores).
• Narrative Flow: Structure your portfolio presentation as a story, guiding the interviewer through the problem, your process, your solutions, and the results.
• Interactive Elements: If possible, prepare interactive prototypes or live demos to showcase the user experience and your design thinking in action.
• Technical Context: Be prepared to discuss the technical considerations and constraints you navigated during the design process, especially concerning data handling and visualization.
• Tailor to Exodigo: Emphasize projects that align with Exodigo's needs – data-intensive platforms, B2B focus, visual interaction, and any experience with mapping or gaming UX.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of B2B design principles, complex data visualization, and the ability to apply creative UX solutions, potentially inspired by gaming. Articulating your design process and justifying decisions with user-centric rationale and business impact will be key.

📌 Application Steps

To apply for this Lead UX/UI Designer position:

• Submit your application through the provided Comeet link.
• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your experience with complex, data-heavy B2B web platforms, visual interaction design, and data visualization. Tailor your project selection and descriptions to highlight relevance to Exodigo's AI Civil Engineering focus.
• Resume Optimization: Update your resume to clearly articulate your years of experience, key skills in UX/UI design, data visualization, B2B SaaS, and any relevant technical proficiencies (Figma, D3.js, Mapbox, etc.). Quantify achievements where possible.
• Interview Preparation: Thoroughly research Exodigo, its technology, and its market. Prepare to discuss your design process, showcase your portfolio with a strong narrative, and articulate how your skills align with the role's requirements, especially regarding data complexity and visual engagement.
• Clarify Work Arrangement: Be prepared to ask clarifying questions about the on-site/remote work arrangement expectations during the initial screening call to ensure alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.