Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer Company: Bjak Location: London, England, United Kingdom Job Type: Full-Time Category: Marketing & Design Operations Date Posted: 2026-01-23 Experience Level: 5-10 Years Remote Status: Remote OK

🚀 Role Summary

• Lead the end-to-end creation of high-impact visual assets for global marketing campaigns, social media, web, and digital advertising, encompassing both static and motion graphics.
• Translate complex creative briefs into visually compelling, conversion-focused designs that capture attention and drive engagement.
• Leverage cutting-edge AI tools (e.g., Midjourney, DALL·E, Runway) to accelerate ideation, enhance creative output, and explore innovative visual directions.
• Drive brand consistency and visual excellence across all creative touchpoints, ensuring a cohesive and powerful global brand presence.
• Collaborate cross-functionally with content, video, and performance marketing teams to deliver integrated and impactful campaigns that align with business objectives.

📝 Enhancement Note: This role is positioned as a "Lead" Graphic Designer, implying a significant degree of ownership and strategic input into visual direction. The emphasis on "global brand," "conversion," and "performance-driven creatives" strongly suggests this role sits within a GTM (Go-To-Market) or marketing operations function, focused on driving business outcomes through design. The integration of AI tools highlights a forward-thinking approach to creative production, relevant to modern marketing operations.

📈 Primary Responsibilities

• Spearhead the design and production of static and short-form motion graphics for diverse marketing initiatives, including digital ads, social media content, website assets, and campaign collateral.
• Develop and refine visual concepts, translating marketing objectives and creative briefs into dynamic, attention-grabbing designs that resonate with target audiences.
• Experiment with and integrate AI-powered creative tools into the design workflow to optimize ideation, enhance asset quality, and increase production velocity.
• Partner closely with content creators, video editors, and performance marketers to ensure a unified brand message and campaign aesthetic across all platforms.
• Analyze the performance metrics of visual assets to identify trends, iterate on design strategies, and scale high-performing creative directions for maximum impact.
• Maintain and evolve the global brand's visual identity, ensuring strict adherence to brand guidelines while pushing creative boundaries.
• Support product marketing efforts by creating clear, compelling, and benefit-driven visuals that effectively communicate product value propositions.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on creative execution and strategic application of design principles for business objectives. The inclusion of performance data analysis and AI tool utilization points to a modern, operations-minded approach to design leadership, typical of GTM or marketing operations roles focused on ROI.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrated track record of delivering high-quality visual assets for digital platforms. Experience in a fast-paced, high-growth startup or performance marketing environment is advantageous.

Required Skills:

• Mastery of core design principles including typography, layout, composition, color theory, and visual hierarchy.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• High-level expertise in motion design software, including After Effects and Premiere Pro for creating dynamic visual content.
• Experience with collaborative design tools like Figma for prototyping, design systems, and team handoffs.
• A strong understanding of digital-first design principles and best practices for web, social media, and digital advertising.
• Proven ability to translate creative briefs into compelling visual narratives that align with marketing objectives.
• Demonstrated curiosity and practical experience with AI tools for creative ideation and content generation (e.g., Midjourney, DALL·E, RunwayML).
• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a dynamic environment.

Preferred Skills:

• Experience in producing short-form video ads, social media video content, or commercial creatives.
• Familiarity with performance-driven design methodologies and A/B testing of creative assets.
• Exposure to building and maintaining scalable brand systems, templates, and design libraries.
• Basic understanding of sound design principles or simple visual effects (VFX).
• Experience working within high-growth startup environments or global marketing teams.

📝 Enhancement Note: The required skills list is comprehensive, highlighting a need for a highly skilled individual capable of both creative execution and strategic application. The emphasis on AI tools and performance-driven design suggests a role that is not just about aesthetics but also about measurable impact, aligning with operations and GTM functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on digital-first campaigns, social media creatives, and motion graphics.
• Demonstrations of visual storytelling capabilities, highlighting how design effectively communicates brand messages and drives audience engagement.
• Examples of performance-driven creative work, ideally with insights into how design decisions influenced campaign outcomes or conversion rates.
• Clear articulation of design process, from initial concept and brief interpretation to final asset delivery, including any AI tool integration.
• Exhibits proficiency in brand systems, showing how designs maintain consistency while adapting to various campaign needs.

Process Documentation:

• Case studies illustrating the workflow for developing integrated marketing campaigns, from brief to execution, highlighting cross-functional collaboration.
• Examples of how design assets are iterated upon based on performance data or A/B testing results.
• Documentation of experience with design system implementation or contribution, emphasizing scalability and efficiency.
• Evidence of using AI tools to streamline specific stages of the design process, such as ideation, asset generation, or animation.

📝 Enhancement Note: For a "Lead" role, a portfolio demonstrating strategic thinking, process, and impact is critical. The inclusion of performance data and AI tool usage indicates that the company values a data-informed and innovative approach to design, moving beyond purely aesthetic output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Lead Graphic Designers with 5-10 years of experience in London, UK, the estimated salary range is £55,000 - £75,000 per annum. This range accounts for the seniority of the role, the specific technical and creative requirements, and the cost of living in London.

Benefits:

• Competitive salary with a clear pathway to a creative leadership role, offering significant career progression.
• Opportunity to own and create high-impact visual assets that will be seen by millions of users globally, providing significant professional exposure.
• A dynamic, fast-paced work environment that values clarity, creativity, and efficient execution, fostering a culture of high performance.
• A company culture that actively encourages experimentation, bold ideas, and continuous learning in design and technology.
• Remote-friendly work setup, offering flexibility and work-life balance, with strategic initiatives specifically targeting the London market to foster local community and collaboration.
• Potential for performance-based bonuses or equity, reflecting the impact of the role on business growth.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility to accommodate remote work and project demands. The emphasis is on output and results rather than strict adherence to office hours.

📝 Enhancement Note: Salary range is estimated based on UK market data for similar roles and experience levels. The benefits highlight career growth, impact, and a modern work environment, aligning with expectations for a lead position in a global expansion phase.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform (FinTech/InsurTech). BJAK operates in the rapidly evolving digital insurance sector, leveraging technology to streamline access to financial protection. This industry context means a focus on innovation, user experience, and data-driven decision-making.

Company Size: BJAK is described as the "region's largest digital insurance platform" and is expanding globally, indicating a growth-stage company likely employing a significant number of professionals, possibly ranging from 200-1000+ employees. This size suggests a structured environment with opportunities for specialization, but also a need for agility and cross-functional teamwork.

Founded: While the founding date isn't explicitly provided, the company's description as a "region's largest" and its current global expansion suggest it has been established for several years and has achieved significant market traction, indicating a mature business model with established processes and a clear vision.

Team Structure:

• The design team likely operates within the marketing department, working closely with content, performance marketing, and product teams.
• This "Lead" role suggests a potential for building out a local London design function or acting as a key individual contributor with strong influence over visual direction.
• Cross-functional collaboration is key, with designers expected to work closely with marketers, product managers, and potentially data analysts to ensure creative aligns with business goals and performance metrics.

Methodology:

• Data-Driven Design: Decisions are informed by performance data, A/B testing results, and user behavior analytics to optimize visual impact.
• Agile Campaign Development: A fast-paced approach to creating and deploying marketing campaigns, requiring rapid iteration and efficient asset production.
• AI-Augmented Creativity: Embracing and integrating AI tools to enhance ideation, production speed, and explore novel creative avenues.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company context points to a dynamic, tech-driven environment focused on growth and performance. For a graphic designer, this means the work will be directly tied to business objectives and require adaptability and a willingness to embrace new technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Graphic Designer," indicating a senior individual contributor or potential team lead role. It signifies a move beyond execution to strategic input, mentorship, and ownership of visual direction for significant market initiatives. In a GTM or marketing operations context, this means influencing how the brand is perceived and how effectively it converts customers.

Reporting Structure: The Lead Graphic Designer will likely report to a Head of Marketing, Creative Director, or a senior marketing operations leader. They will collaborate closely with various marketing functions and potentially product teams.

Operations Impact: The design created by this role directly impacts BJAK's global brand perception, customer acquisition, and conversion rates. By producing high-impact, performance-driven visuals, the designer contributes significantly to the company's revenue generation and market expansion efforts. The emphasis on AI and data analysis further links design output to measurable business outcomes.

Growth Opportunities:

• Creative Leadership: A clear pathway exists to a more formal creative leadership role, potentially managing a team of designers as BJAK's global presence expands.
• Skill Specialization & Expansion: Opportunities to deepen expertise in motion graphics, AI-driven design, and performance marketing creatives, becoming a specialist in high-demand areas.
• Cross-Functional Influence: The ability to influence marketing strategy and brand direction through compelling visual communication, building a reputation for strategic design thinking.
• Global Brand Exposure: Working on a global brand provides invaluable experience and a portfolio that can open doors to future international opportunities.

📝 Enhancement Note: The "Lead" title and emphasis on impact suggest significant growth potential, both in terms of creative responsibility and career trajectory. The role is framed as crucial to global expansion, implying high visibility and opportunity for advancement.

🌐 Work Environment

Office Type: While the role is remote-friendly and targets the London market, the mention of "key initiatives targeting the London market" could imply occasional in-person meetings, workshops, or team events in London. BJAK, as a digital platform, likely fosters a modern, digitally-enabled work environment.

Office Location(s): The primary focus is on the London market for strategic initiatives, but the remote nature provides flexibility. The company is likely headquartered in Southeast Asia (based on the domain bjak.my), with a growing presence in other global markets.

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative environment facilitated through digital tools (Slack, video conferencing, project management software), where remote teams work seamlessly.
• Access to Tools & Technology: The role requires proficiency in industry-standard design software and grants access to AI tools, indicating a commitment to providing necessary creative resources.
• Cross-Functional Interaction: Frequent opportunities to interact with marketing, content, and performance teams, fostering a dynamic and interconnected work environment.

Work Schedule: The role is full-time, approximately 40 hours per week, with a focus on flexibility and remote work. This allows for self-management of schedules, provided deadlines are met and collaboration needs are fulfilled. The emphasis is on delivering high-quality output rather than rigid time tracking, common in creative and tech roles.

📝 Enhancement Note: The remote-first approach with a London market focus suggests a hybrid model where remote work is the norm, but opportunities for local engagement might exist. The environment is expected to be digitally collaborative and resourced with modern creative tools.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and creative fit.
2. Portfolio Review & Discussion: A dedicated session to walk through your portfolio, discuss your design process, approach to AI tools, and how you've driven performance through design. Be prepared to articulate your creative strategy and problem-solving methods.
3. Skills Assessment/Creative Challenge: Potentially a short, practical design task or a case study presentation related to BJAK's marketing objectives, focusing on speed, creativity, and strategic thinking.
4. Team/Stakeholder Interview: Meeting with key stakeholders from marketing, content, or performance teams to assess collaboration style, communication skills, and cultural fit.
5. Final Interview: Discussion with a senior leader to finalize terms and confirm alignment with the company's vision and growth plans.

Portfolio Review Tips:

• Highlight Impact: Showcase projects where your design directly contributed to business goals (e.g., increased conversion, engagement, brand awareness). Quantify results if possible.
• Demonstrate Process: Be ready to explain your thought process, from brief interpretation to final delivery, including how you leveraged AI tools or iterated based on data.
• Showcase Versatility: Include examples of static graphics, motion design, and social media content to demonstrate a broad skill set.
• Tailor to BJAK: Research BJAK's current brand and marketing efforts. Prepare to discuss how your skills and style align with their global expansion and performance-driven approach.
• AI Integration: Clearly articulate your experience and ideas for using AI in design, as this is a key differentiator for this role.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and desired outcomes.
• Think Strategically: Focus not just on aesthetics but on how your design solves a business problem or achieves a marketing goal.
• Be Efficient: Demonstrate your ability to work quickly and effectively under pressure, as is expected in a fast-paced environment.
• Present Clearly: Practice presenting your work concisely, highlighting key design decisions and their rationale.

📝 Enhancement Note: The interview process emphasizes portfolio strength, strategic thinking, and adaptability, particularly concerning AI tools and performance-driven design. Candidates should prepare to demonstrate not just creative talent but also business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic and motion design tasks. Specific proficiency required in Photoshop, Illustrator, InDesign.
• Motion Design Software: Advanced skills in After Effects and Premiere Pro are critical for creating dynamic visual content.
• Figma: Increasingly important for collaborative design, prototyping, and potentially managing design systems.
• AI Creative Tools: Curiosity and/or experience with tools like Midjourney, DALL·E, and RunwayML for concepting, asset generation, and animation enhancement.

Analytics & Reporting:

• While not a direct requirement for design, understanding how to interpret performance data from sources like Google Analytics, social media analytics platforms, or ad platform dashboards (e.g., Meta Ads Manager, Google Ads) is crucial for iterating on designs.

CRM & Automation:

• Familiarity with how creative assets are deployed through marketing automation platforms or CRM systems (e.g., HubSpot, Salesforce Marketing Cloud) can be beneficial for understanding campaign workflows.

📝 Enhancement Note: The technology stack highlights a blend of traditional industry-standard design software and emerging AI tools, emphasizing a modern, forward-thinking approach to creative production.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is that design must contribute to measurable business outcomes, such as conversions, engagement, and brand growth.
• Clarity & Execution: Emphasis on clear communication, efficient processes, and delivering high-quality work promptly. "We don’t do fluff."
• Experimentation & Boldness: Encouragement to try new approaches, explore innovative tools (like AI), and present bold creative ideas.
• Ownership & Excellence: Individuals are expected to take responsibility for their work and consistently strive for the highest standards in their craft.
• Global Mindset: An understanding that work contributes to a worldwide brand presence, requiring attention to diverse markets and a cohesive visual identity.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, content, and performance teams, requiring strong communication and partnership skills.
• Data-Informed Feedback: Collaboration involves sharing and receiving feedback based on performance data and strategic objectives.
• Agile & Iterative: A dynamic workflow where collaboration involves rapid iteration, testing, and adaptation of creative assets.
• Digital-First Communication: Heavy reliance on digital communication tools to maintain collaboration across remote teams.

📝 Enhancement Note: The culture emphasizes a results-oriented approach where design is a strategic tool for business growth, supported by innovation and efficient execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced, high-growth environment demands rapid asset creation without compromising design excellence or brand integrity.
• Global Brand Consistency: Maintaining a unified visual identity across diverse markets while adapting to local nuances and campaign-specific needs.
• Integrating AI Effectively: Learning to seamlessly incorporate AI tools into a proven workflow to enhance, not replace, human creativity and strategic thinking.
• Measuring Design Impact: Clearly attributing design contributions to specific business metrics and demonstrating ROI for creative initiatives.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in leveraging AI tools for ideation, asset generation, and animation, becoming a leader in this emerging field.
• Performance Marketing Design: Gain specialized skills in creating visuals optimized for conversion and engagement in performance-driven marketing channels.
• Global Brand Strategy: Contribute to and learn from the development of a global brand's visual identity and marketing strategies.
• Creative Leadership Development: Opportunity to grow into a formal leadership role, mentoring junior designers and shaping the creative direction of the team.

📝 Enhancement Note: The challenges are framed as opportunities for skill development and strategic growth, particularly in areas like AI integration and performance marketing, which are highly relevant to modern GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or performance metrics to inform your design decisions for a campaign. What was the outcome?" (Focus on demonstrating analytical thinking and impact).
• "How would you approach translating a complex product benefit into a single, compelling visual for a social media ad?" (Showcase your ability to simplify and communicate effectively).
• "Walk us through your process for creating a short-form video ad, from concept to final delivery, including any AI tools you might use." (Highlight your workflow, speed, and AI proficiency).
• "How do you ensure brand consistency across a wide range of marketing materials and global markets?" (Demonstrate understanding of brand systems and scalability).

Company & Culture Questions:

• "What excites you about BJAK's mission and its expansion into global markets?" (Show your research and alignment with the company's vision).
• "How do you see AI tools evolving the role of a graphic designer in the next 2-3 years?" (Assess your forward-thinking perspective).
• "Describe your ideal collaborative relationship with marketing and performance teams." (Gauge your teamwork and communication style).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem, your solution (design process), and the result (impact).
• Quantify Impact: Whenever possible, include metrics (e.g., "increased click-through rate by X%", "achieved Y impressions").
• Focus on Relevance: Prioritize examples that align with BJAK's needs: global branding, performance marketing, social media, and AI integration.
• Be Prepared for Technical Deep Dives: Discuss your proficiency with specific software and your workflow nuances.
• Showcase AI Work (if applicable): Clearly present any projects where AI tools were used, explaining the rationale and benefits.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, data-driven decision-making, and adaptability to new technologies like AI, all framed within a business context.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby HQ.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating visual storytelling, performance-driven design, AI tool integration, and global brand application. Prioritize quality over quantity, showcasing your best work relevant to BJAK's needs.
• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience, proficiency in required design software (Adobe CS, After Effects, Figma), and any experience with AI creative tools or performance marketing. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, decision-making rationale, and how your work drives business outcomes. Prepare specific examples to answer potential interview questions about strategy, collaboration, and AI.
• Company Research: Thoroughly research BJAK's current brand, marketing efforts, and mission. Understand their market position and global expansion goals to align your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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