Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer
Company: Bjak
Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: 2025-10-26
Experience Level: 3-5 Years (Mid-Level)
Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and communication strategy for a rapidly scaling digital insurance platform across Southeast Asia.
• Focuses on creating high-impact visual content that drives user engagement, conversion, and brand elevation across digital campaigns, social media, product visuals, and more.
• Requires a blend of traditional design skills, motion graphics expertise, and an innovative approach to leveraging AI tools for creative production.
• Expected to collaborate closely with cross-functional teams, including content, video, and performance marketing, to ensure cohesive and data-driven campaign execution.

📝 Enhancement Note: The job title "Lead Graphic Designer" coupled with the responsibilities and experience level suggests a mid-level to senior individual contributor role, rather than a direct management position, focusing on hands-on creative output and strategic visual contribution within the marketing and GTM functions. The emphasis on AI tools and performance data indicates a modern, data-informed creative operations approach.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets, encompassing both static visuals and motion graphics, for marketing campaigns, social media platforms, web content, and digital advertisements.
• Effectively translate complex creative briefs into visually compelling, clean, and bold designs optimized for conversion and user engagement.
• Experiment with and integrate AI tools such as Midjourney, DALL·E, or Runway to enhance visual ideation, accelerate production workflows, and explore innovative creative directions.
• Foster strong collaborative relationships with content creators, video producers, and performance marketing specialists to ensure seamless integration and consistency across all campaign elements.
• Continuously analyze performance data and incorporate feedback from marketing teams to iterate on and optimize visual assets, maximizing their effectiveness.
• Uphold and enhance brand consistency and design quality across all customer touchpoints, ensuring precision and adherence to brand guidelines.
• Develop visually engaging assets for product marketing initiatives, clearly articulating key value propositions and differentiating features.

📝 Enhancement Note: The responsibilities highlight a hybrid role that bridges creative design with performance marketing objectives, emphasizing data-driven optimization and the strategic use of emerging technologies like AI. This aligns with modern GTM operations that require creative output tied directly to measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific educational degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for roles of this nature, demonstrating a foundational understanding of design principles. Experience: 3-5 years of progressive experience in graphic design, motion design, or creative content production, with a proven track record of delivering impactful visual solutions.

Required Skills:

• Proven proficiency in graphic design principles, including layout, composition, typography, and color theory.
• Expertise in industry-standard design software, specifically the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
• Strong command of motion graphics and video editing tools such as After Effects and Premiere Pro.
• Demonstrated ability to use collaborative design platforms like Figma for asset creation and team handoffs.
• Experience in translating creative briefs into effective visual designs that align with campaign objectives.
• A robust portfolio showcasing a diverse range of clean, bold visual executions and compelling storytelling through design.
• Familiarity with or a strong interest in leveraging AI tools for visual concept generation and production workflows.
• Ability to adapt and iterate on designs based on performance data and stakeholder feedback.
• Excellent attention to detail and a commitment to maintaining brand consistency across all deliverables.

Preferred Skills:

• Experience in creating short-form visual advertisements or commercial assets tailored for digital platforms.
• Exposure to performance marketing environments and an understanding of how creative impacts campaign metrics.
• Familiarity with startup team dynamics and the ability to thrive in a fast-paced, agile setting.
• Basic knowledge of sound editing or visual effects (VFX).
• Experience working with design systems, visual templates, and brand libraries to ensure scalability and consistency.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, creative ideation, and an understanding of performance marketing. The "Lead" title suggests that while not a formal management role, the candidate is expected to exhibit leadership qualities in their craft, potentially mentoring junior designers or setting visual standards. The explicit mention of AI tools indicates a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is critical, demonstrating a strong visual execution, clean design aesthetic, and a keen eye for storytelling through imagery and motion.
• Showcase a range of projects across digital campaigns, social media, web assets, and potentially product visuals, highlighting versatility and impact.
• Include case studies or descriptions that explain the creative process, the problem being solved, the design decisions made, and the resulting outcomes or performance impact.
• Highlight experience with AI tools in your workflow, if applicable, showing how they were used to enhance ideation or production.
• Demonstrate proficiency in both static and motion design, with clear examples of animation, video editing, or kinetic typography.

Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, including stages of ideation, concept development, client/stakeholder reviews, and final production.
• Showcase examples of how design processes have been optimized for efficiency, speed, and collaboration, particularly in a fast-paced marketing environment.
• Demonstrate understanding of how design assets are integrated into broader marketing workflows and campaign execution strategies.

📝 Enhancement Note: For a "Lead" role in a fast-paced environment, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate strategic thinking, problem-solving, and the ability to drive measurable results through design, especially with the inclusion of AI tools and performance data feedback loops.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Graphic Designer with 3-5 years of experience in Kuala Lumpur/Petaling Jaya, Malaysia, the estimated annual salary range would be approximately MYR 72,000 - MYR 108,000. This range can vary based on the candidate's specific skill set, portfolio strength, and interview performance.

Benefits:

• Competitive salary package commensurate with experience and qualifications.
• Opportunity for professional growth and potential advancement into creative leadership roles.
• Direct impact on high-visibility visual content reaching millions of users across Southeast Asia.
• Exposure to a dynamic and collaborative team environment that values clear thinking, smart design, and efficient execution.
• A company culture that actively encourages creativity, experimentation, and the adoption of new technologies like AI in design.
• Standard Malaysian employment benefits, likely including EPF (Employee Provident Fund), SOCSO (Social Security Organization) contributions, and annual leave.
• Potential for performance-based bonuses or incentives.

Working Hours: Typically 40 hours per week, Monday to Friday, with potential for occasional overtime to meet project deadlines. The role is on-site, requiring full-time presence at the Bandar Utama, Petaling Jaya office.

📝 Enhancement Note: The salary estimate is based on research from Malaysian job boards and salary aggregators for similar roles in the Selangor region, considering the specified experience level and the "Lead" designation. Benefits are inferred based on standard Malaysian employment practices and the company's growth-oriented culture as described.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform (FinTech/InsurTech) Company Size: BJAK is described as "Southeast Asia's largest digital insurance platform" and active in multiple countries, indicating a significant and growing organization. While an exact employee count isn't provided, its scale suggests a company with several hundred employees or more, operating in a competitive, fast-paced tech and finance sector. Founded: BJAK was founded with the mission to simplify access to financial protection, leveraging technology, AI, and data to make insurance more accessible and efficient. Its founding principles revolve around innovation, speed, and inclusivity.

Team Structure:

• The design team likely operates within or in close partnership with the Marketing and Growth departments, contributing to Go-To-Market (GTM) strategies.
• Designers will collaborate closely with content creators, video specialists, and performance marketers, indicating a highly integrated, cross-functional approach to campaign development.
• Reporting lines likely lead up to a Marketing Director, Head of Content, or potentially a Creative Director, depending on the internal structure.

Methodology:

• Emphasis on data-driven decision-making, with designers expected to adapt visuals based on performance metrics and analytics.
• A "move fast, no fluff" mentality suggests an agile and results-oriented approach to creative production.
• Strong focus on execution, innovation (including AI tools), and continuous improvement in design quality and effectiveness.
• Collaboration is key, with an expectation for designers to work effectively with various stakeholders to achieve campaign goals.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by speed, data-driven execution, and a focus on innovation, especially in leveraging technology like AI. This implies that operations professionals in such an environment must be adaptable, results-oriented, and comfortable with rapid iteration and cross-functional collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level to senior individual contributor capacity, often termed "Lead." It signifies a stepping stone towards more senior creative leadership or specialized design roles. The "Lead" title suggests a candidate who can operate with autonomy, influence creative direction within their domain, and potentially mentor junior team members or set visual standards. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Content, or a Creative Director within the marketing or GTM function. Collaboration will be extensive with performance marketing, content, and video teams. Operations Impact: The role has a direct impact on Bjak's Go-To-Market (GTM) success by creating visuals that drive user acquisition, engagement, and conversion. High-quality, data-informed creative assets are crucial for the company's scaling efforts and market leadership in digital insurance across Southeast Asia. The impact is measured through campaign performance, brand recognition, and user growth.

Growth Opportunities:

• Skill Advancement: Deepen expertise in motion graphics, AI-driven design workflows, and performance-oriented creative strategies.
• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, overseeing broader visual strategies and potentially managing a small team.
• Specialization: Develop niche expertise in areas like performance creative, product marketing visuals, or advanced AI art direction.
• Cross-Functional Exposure: Gain deeper understanding of performance marketing, content strategy, and product development through close collaboration.

📝 Enhancement Note: The "Lead" designation implies a trajectory for growth, moving beyond execution to strategic input and potentially team guidance, which is a common career path in operations and creative functions within scaling tech companies.

🌐 Work Environment

Office Type: The role is on-site, suggesting a collaborative office environment typical of a growing tech company in Malaysia. This setting encourages direct interaction, spontaneous brainstorming, and team cohesion. Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial hub with good accessibility.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where designers work closely with marketing, content, and video teams. This fosters a culture of shared ideas and rapid feedback loops, crucial for iterative design processes.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and likely modern hardware. The company's emphasis on AI suggests integration of AI-powered design tools into the daily workflow.
• Team Interaction: Opportunities for frequent interaction with cross-functional teams to align on campaign objectives, review creative, and discuss performance data.

Work Schedule: Primarily Monday to Friday, with a standard 40-hour work week. However, given the fast-paced nature and emphasis on deadlines, occasional flexibility or extra hours may be required to meet campaign launch dates or urgent creative needs.

📝 Enhancement Note: The on-site requirement in a busy commercial area like Bandar Utama suggests a traditional office setting designed for collaboration, which is beneficial for creative roles requiring frequent team interaction and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative style.
• Portfolio Presentation & Discussion: A session where you'll present your portfolio, discuss your design process, explain your approach to specific projects (especially those involving motion, AI, or performance optimization), and articulate how you'd approach Bjak's creative challenges.
• Technical/Skills Assessment: Potential for a practical design exercise or a deeper dive into your proficiency with specific tools (e.g., After Effects, Figma, AI tools).
• Team/Stakeholder Interviews: Meetings with key team members from marketing, content, or performance to evaluate collaboration skills, cultural fit, and strategic thinking.
• Final Interview: Likely with a senior leader (e.g., Head of Marketing, Creative Director) to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (clean design, motion, AI integration, performance focus).
• Tell a Story: For each project, clearly outline the brief, your role, your creative process, the tools used (mentioning AI if applicable), the challenges faced, and the measurable outcomes or impact.
• Highlight AI Use: If you have experience with AI tools, showcase projects where they were used effectively to ideate, enhance, or produce visuals. Explain the benefits and limitations.
• Showcase Motion: Include compelling examples of motion graphics, animations, or short-form videos that demonstrate your skills in After Effects or similar tools.
• Demonstrate Data-Informed Design: If possible, include examples where design decisions were influenced by performance data or where your creative work led to measurable marketing results.
• Prepare for Q&A: Be ready to discuss your design philosophy, how you handle feedback, your process for staying updated on design trends and AI tools, and your interest in the insurance/FinTech industry.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating an asset for a specific campaign scenario or optimizing an existing visual.
• Focus on demonstrating your ability to work quickly, think strategically, and apply the company's brand aesthetic.
• Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The emphasis on a portfolio review, especially with AI and performance data components, indicates that Bjak is looking for a designer who is not only technically skilled but also strategically aligned with modern GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design (Photoshop, Illustrator, InDesign) and video editing/motion graphics (After Effects, Premiere Pro).
• Figma: Crucial for collaborative design, UI/UX elements, prototyping, and design system management.
• AI Visual Tools: Midjourney, DALL·E, Runway, or similar platforms for visual ideation, concept generation, and asset production.

Analytics & Reporting:

• While not directly a designer's primary tool, understanding how to interpret data from platforms like Google Analytics, social media analytics dashboards (e.g., Meta Ads Manager, LinkedIn Campaign Manager), and internal BI tools will be important for asset optimization.

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role, but awareness of how marketing automation platforms (e.g., HubSpot, Marketo) utilize creative assets can be beneficial.
• Integration tools are not directly relevant to the designer's core function but understanding how assets are deployed within digital platforms is key.

📝 Enhancement Note: The explicit mention of AI tools alongside Adobe Creative Suite and Figma signifies a modern, forward-thinking tech stack for creative operations, emphasizing efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Execution & Efficiency: A strong emphasis on delivering high-quality work quickly and efficiently, aligning with the "move fast, no fluff" mentality.
• Data-Driven Approach: Belief in using performance data to inform creative decisions and optimize visual output for maximum impact.
• Innovation & Experimentation: Encouragement to explore new tools, technologies (like AI), and creative approaches to stay ahead.
• Ownership & Accountability: Team members are expected to take responsibility for their work, drive projects forward, and deliver results.
• Collaboration & Clear Communication: Valuing teamwork and open communication to ensure cohesive campaign development and stakeholder alignment.

Collaboration Style:

• Integrated Cross-Functional Teams: Designers will work closely with marketing, content, and performance specialists, requiring clear communication and shared goals.
• Feedback Loops: An environment where constructive feedback is given and received to refine creative assets and improve campaign performance.
• Agile Workflow: Expectation of iterative development, rapid prototyping, and quick adjustments based on insights and evolving campaign needs.

📝 Enhancement Note: The culture emphasizes tangible results, continuous learning, and collaborative problem-solving, which are hallmarks of effective operations teams in tech environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high design standards while meeting rapid production demands in a fast-paced environment.
• AI Integration Learning Curve: Effectively incorporating new AI tools into established workflows and understanding their creative and ethical implications.
• Performance Optimization: Translating marketing data and performance insights into actionable design improvements that drive measurable results.
• Brand Consistency Across Diverse Platforms: Ensuring a cohesive brand experience across a wide array of digital touchpoints and campaign types.
• Staying Ahead of Trends: Continuously adapting to evolving design trends, AI capabilities, and digital marketing best practices.

Learning & Development Opportunities:

• Mastering AI Design Tools: Gaining hands-on experience and expertise with cutting-edge AI tools for visual creation.
• Performance Creative Specialization: Developing a deeper understanding of how creative impacts conversion rates and ROI, becoming an expert in performance-driven design.
• Motion Graphics & Animation: Enhancing skills in creating engaging animated content and short-form videos.
• Cross-Functional Skill Development: Learning about performance marketing strategies, content ideation, and product marketing principles through close collaboration.
• Potential for Leadership: Growing into a role with greater creative direction, strategic input, and mentorship responsibilities.

📝 Enhancement Note: The challenges and growth opportunities are closely linked, providing a clear path for a motivated designer to evolve their skills and career within a dynamic GTM operations landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media ads for a new insurance product, considering performance metrics like CTR and conversion rate?" (Focus on data-informed design, A/B testing visuals, and understanding campaign goals).
• "Describe your process for using AI tools like Midjourney or DALL·E in your design workflow. What are the benefits and limitations you've encountered?" (Showcase understanding of AI's role in ideation vs. final production, ethical considerations, and efficiency gains).
• "How do you ensure brand consistency across diverse digital platforms while also pushing creative boundaries?" (Discuss brand guidelines, visual systems, and strategic adaptation of the brand for different channels).

Company & Culture Questions:

• "What interests you about Bjak and the digital insurance industry?" (Research Bjak's mission, market position, and recent news. Connect your passion for design with their goals).
• "How do you handle constructive feedback on your designs, especially from non-designers?" (Emphasize collaboration, understanding stakeholder perspectives, and iterative refinement).
• "How do you stay updated on the latest design trends, motion graphics techniques, and AI tools?" (Mention industry publications, online courses, communities, and experimentation).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly articulate: the objective, your role, the creative process (including any AI usage), challenges, solutions, and results (if quantifiable, even better).
• Highlight Versatility: Showcase a mix of static and motion design, and if possible, examples where AI played a role.
• Quantify Impact: If you have data on how your designs improved campaign performance (e.g., higher engagement, conversion rates), present it clearly.
• Demonstrate Brand Thinking: Show how you applied brand guidelines while still being creative.
• Be Ready for Live Tasks: Prepare for a potential mini design challenge or a request to critique and improve an existing piece of creative.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, adaptability, and a results-oriented mindset, aligning with the operational demands of a growing GTM function.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating clean design, motion graphics, AI tool usage, and ideally, performance-driven creative. Ensure it's easy to navigate and visually appealing.
• Resume Optimization: Update your resume to clearly list your years of experience, proficiency in key software (Adobe Creative Suite, Figma, After Effects), and any experience with AI tools. Use keywords from the job description like "motion design," "performance marketing," and "visual storytelling."
• Prepare Your Narrative: Practice articulating your design philosophy, your process for handling briefs and feedback, and how you leverage technology (especially AI) in your workflow. Be ready to discuss specific projects from your portfolio in detail.
• Research Bjak: Understand their business, target audience, and current marketing efforts. Think about how your design skills can contribute to their growth objectives in Southeast Asia.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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