Lead Designer (SuperSportBet)

📍 Job Overview

Job Title: Lead Designer (SuperSportBet)

Company: KingMakers

Location: Cape Town, Western Cape, South Africa

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: March 18, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Role Summary

• Establish and lead the in-house design function, fostering skill development within a team of three designers.

• Drive the creation of brand-led concepts and manage the rollout of marketing assets across multiple channels.

• Act as a brand custodian, ensuring consistent brand identity and adherence to visual standards across all customer touchpoints.

• Implement and manage efficient design processes, including workflow management, resource allocation, and the integration of AI tools to enhance productivity.

📝 Enhancement Note: This role is positioned within the marketing team, focusing on the operational aspects of design execution and brand consistency. The emphasis on "marketing operations" and "creative operations" is derived from the responsibilities of establishing function, managing resources, and ensuring brand identity across touchpoints, which are core to operational excellence in creative output.

📈 Primary Responsibilities

• Collaborate with creative agencies to develop and refine the brand's visual identity and creative standards for SuperSportBet.

• Design and implement an efficient visual identity system, establishing review processes to ensure single-minded brand consistency across all platforms.

• Ensure all design outputs align with the brand foundation, target audience profiles, and marketing objectives.

• Lead concept development for campaigns, aligning creative briefs with desired outcomes, themes, and relevant fixtures.

• Manage internal and external design resources to effectively roll out campaign assets across various formats and channels.

• Develop and maintain an efficient design system, encompassing briefing protocols, consultation processes, timeline management, and asset storage solutions.

• Oversee traffic, prioritize design tasks, and manage tools to ensure on-time and in-full delivery of all creative assets.

• Lead, mentor, and develop the skills of the design team, fostering a culture of continuous improvement and professional growth.

• Spearhead the integration of AI tools within the design workflow to drive greater efficiency and innovative outcomes.

📝 Enhancement Note: The primary responsibilities highlight a blend of strategic brand leadership and operational execution. The emphasis on "managing resources," "design system implementation," "timeline management," and "traffic management" points towards a strong operations focus within the creative domain, ensuring efficient and consistent brand output.

🎓 Skills & Qualifications

Education:

Experience:

• 4 to 6 years of experience in a lead design role, with a focus on establishing and managing internal design functions or studios.

• Proven track record in art direction and concept development, with demonstrable experience in rolling out comprehensive asset campaigns.

• Experience within categories such as iGaming, Sports Betting, Telecommunications, E-commerce, or Retail is highly advantageous.

• Demonstrated ability to maintain agile behaviors while introducing functional maturity and process optimization within a design team.

Required Skills:

• Art Direction & Concept Development: Ability to conceive and guide the creative vision for marketing campaigns and brand initiatives.

• Brand Identity Management: Expertise in developing, maintaining, and enforcing brand guidelines across all visual touchpoints.

• Design System Development: Proficiency in creating and managing comprehensive design systems for efficiency and consistency.

• Agile Methodologies: Experience working within agile frameworks to deliver iterative design solutions.

• Digital & Social Media Design: Strong skills in creating engaging assets for online platforms, including banners, end frames, and social media content.

• Team Leadership & Mentorship: Proven ability to lead, guide, and develop a team of designers.

• Project & Resource Management: Skill in managing timelines, priorities, and external/internal resources for asset delivery.

• AI Tool Integration: Experience in leveraging AI tools (e.g., ChatGPT, Visual AI) to enhance design efficiency.

Preferred Skills:

• iGaming/Sports Betting Industry Experience: Familiarity with the specific design considerations and market landscape of the sports betting industry.

• Figma Proficiency: Advanced skills in Figma for collaborative design and prototyping.

• Canva & Other Design Software: Competence in utilizing a range of design tools for diverse asset creation.

• ClickUp Proficiency: Experience with project management tools like ClickUp for workflow tracking and task management.

• Motion Graphics & Video Editing: Capability to create animated and video assets for campaigns.

📝 Enhancement Note: The emphasis on "functional maturity," "agile behaviors," and "design system implementation" strongly suggests a need for operational rigor within the creative function. The requirement for a defined "design process" further solidifies the role's operational underpinnings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Process: A clearly defined and documented design process that has been successfully implemented in previous roles, showcasing a structured approach to problem-solving and execution.

• Art Direction & Concept Examples: Visual evidence of leading art direction and developing compelling creative concepts for campaigns, illustrating strategic thinking and creative execution.

• Brand Identity Implementation: Case studies or examples demonstrating the successful development and consistent application of visual identity systems across multiple touchpoints.

• Asset Rollout Management: Portfolio pieces that showcase the management and delivery of a range of campaign assets across digital, social media, and potentially print formats.

• AI Tool Integration Examples: Evidence of how AI tools have been incorporated into the design workflow to improve efficiency, speed, or creative outcomes.

Process Documentation:

• Workflow Design & Optimization: Examples of how you've designed or optimized design workflows, task management, and resource allocation processes to improve team efficiency and output quality.

• Design System Implementation: Documentation or examples of implementing and maintaining design systems, including style guides, component libraries, and asset storage solutions.

• Performance Measurement: Evidence of how you've measured the effectiveness of design initiatives, focusing on brand consistency, concept alignment, and on-time delivery metrics.

📝 Enhancement Note: The requirement for a "demonstrated portfolio of work that showcases range of design competency and deliveries" and a "clearly defined design process that has been implemented in other roles" directly points to the need for candidates to present their operational capabilities in managing design projects and processes.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.

• Medical Aid (Discovery Health): Company contribution towards monthly medical cover premiums.

• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for employees and eligible dependents.

• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution to company objectives.

• Employee Wellness Programme (ICAS / October Health): Confidential counseling and holistic support services for employees and immediate family.

• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one paid day off on your birthday.

• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.

• Hybrid & Flexible Working: Structured hybrid model with 3 days in-office and 2 days remote, designed to balance team collaboration and operational needs.

• Parking: Complimentary company-supported parking at the office.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with flexibility built into the hybrid model. The expectation is for efficient work delivery, aligning with agile principles and project deadlines.

📝 Enhancement Note: Salary range estimation is based on a combination of role seniority, geographic location (Cape Town, South Africa), industry (iGaming), and typical compensation structures for lead design roles. Market data from reputable salary aggregators for South Africa was consulted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & iGaming Entertainment. KingMakers operates at the intersection of technology, entertainment, and sports, focusing on shaping the future of sports and iGaming across Africa.

Company Size: The provided company data indicates KingMakers is a growing organization. The job listing mentions leading a team of 3 designers, suggesting the immediate team is small but part of a larger, expanding company. The company operates across Nigeria, South Africa, and Zambia.

Founded: 2018. This indicates a relatively young company, likely with a fast-paced, innovative, and growth-oriented culture.

Team Structure:

• Design Team: The Lead Designer will manage a team of three designers, responsible for skill development and output management.

• Marketing Team: The role is embedded within the marketing team, requiring close collaboration with marketing leadership and potentially creative agencies.

• Cross-Functional Collaboration: The Lead Designer will need to collaborate with various departments, including product, UX, and potentially development, to ensure brand consistency across all customer touchpoints and product launches.

Methodology:

• Agile Operations: The company emphasizes "Speed & Iteration," suggesting an agile approach to project management and product development, which will extend to the design function.

• Brand-Led Concepts: A core methodology is developing brand-led concepts that resonate with the target audience and align with the company's vision.

• Data-Informed Decisions: While not explicitly stated for design, the company's focus on technology and customer value implies a data-informed approach to marketing and design strategies.

Company Website: https://www.kingmakers.com/ (General KingMakers) and implicitly SuperSportBet.com for the product.

📝 Enhancement Note: The company's founding date and focus on iGaming in Africa suggest a dynamic, entrepreneurial environment. The values provided ("Customer First," "Raise the Bar," "Operate with Candor," "We Build Together," "No Hesitation, Never Reckless," "Speed & Iteration") are crucial for understanding the expected work ethic and collaborative style within the operations and marketing teams.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" position, indicating a mid-to-senior level role with significant responsibility for establishing and managing a function. It sits above individual contributor designers but below a Head of Marketing or Creative Director, focusing on operational excellence within the design domain.

Reporting Structure: The Lead Designer will report to a marketing leader (e.g., Head of Marketing, Marketing Manager) and will manage a team of three designers. This structure emphasizes both individual contribution in art direction and leadership in team and process management.

Operations Impact: The role's primary impact is ensuring brand consistency, quality, and timely delivery of all visual assets, which directly supports marketing campaign effectiveness, customer acquisition, retention, and overall brand perception in the competitive iGaming market. The operational efficiency of the design function directly influences marketing ROI.

Growth Opportunities:

• Functional Expansion: Potential to grow the design team and expand the scope of the design function within KingMakers or across its brands.

• Strategic Influence: Opportunity to influence brand strategy and creative direction based on design insights and operational efficiencies.

• Leadership Development: Further development in people management, strategic planning, and operational leadership within the marketing department.

• Industry Specialization: Deepening expertise in iGaming and sports betting design, becoming a recognized specialist in the field.

📝 Enhancement Note: The role is framed as "establishing and leading the in-house design function," which implies a significant growth trajectory from setting up processes to potentially scaling the team and its capabilities. This is a key aspect for career-minded operations professionals.

🌐 Work Environment

Office Type: Hybrid model with 3 days in-office and 2 days remote. This suggests a modern office environment designed for collaboration, with amenities to support in-person work.

Office Location(s): Cape Town, Western Cape, South Africa. The job listing specifies candidates must be located there or willing to relocate, and regular in-office attendance is a core requirement. Complimentary company-supported parking is provided.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration on designated days, fostering teamwork and knowledge sharing within the marketing and design teams.

• Technology & Tools: The role requires proficiency in industry-standard design tools (Figma, Canva) and project management software (ClickUp), indicating a well-equipped technology stack. Integration of AI tools also points to a forward-thinking tech environment.

• Team Interaction: The role involves direct management of designers and close collaboration with marketing stakeholders, providing ample opportunities for team interaction and cross-functional engagement.

Work Schedule: A standard full-time schedule (likely 40 hours/week) applies, with the hybrid arrangement offering flexibility for remote work days. This structure aims to balance operational needs with employee work-life integration.

📝 Enhancement Note: The explicit mention of "3 days in-office and 2 days remote" and "regular in-office attendance on designated days is a core requirement" highlights the operational necessity of in-person presence for team cohesion and collaborative tasks, even within a hybrid setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience, design capabilities, and operational process understanding.

• Portfolio Presentation & Case Study: Candidates will likely be asked to present their portfolio, focusing on specific examples of leading design initiatives, managing processes, and delivering assets. A case study demonstrating their approach to a specific challenge (e.g., establishing a design system, leading a campaign rollout) may be required.

• Skills Assessment: Potential practical design exercise or a discussion focusing on technical skills (Figma, AI tools) and process methodologies.

• Behavioral & Cultural Fit Interviews: Interviews with hiring managers and potential team members to assess alignment with KingMakers' values (Customer First, Raise the Bar, Operate with Candor, We Build Together, No Hesitation, Never Reckless, Speed & Iteration) and leadership style.

Portfolio Review Tips:

• Highlight Operational Processes: Clearly articulate your design process, including how you manage briefs, timelines, resources, and quality control. Showcase how you've implemented or improved design systems.

• Demonstrate Leadership & Mentorship: Include examples of how you've led design teams, mentored junior designers, and fostered skill development.

• Showcase Brand Custodianship: Present work that demonstrates your ability to maintain brand consistency and develop strong visual identities across various platforms.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your work, such as efficiency gains from process improvements, on-time delivery rates, or the impact of campaigns you've designed.

• AI Integration Examples: Be prepared to discuss specific instances where you've used AI tools to enhance design efficiency or creativity.

Challenge Preparation:

• Process Design Challenge: Be ready to discuss how you would approach setting up the design function, defining workflows, and integrating AI tools within the SuperSportBet context.

• Brand Consistency Scenario: Prepare to address how you would ensure single-minded brand identity across diverse touchpoints and manage feedback from multiple stakeholders.

• Team Development: Consider how you would onboard, develop, and motivate a team of three designers to meet ambitious goals.

📝 Enhancement Note: The emphasis on "establishing and leading the in-house design function" and "managing resource to roll out the required assets" indicates that interviewers will be looking for candidates who can demonstrate not just creative talent but also strong operational management and process-building capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (advanced proficiency expected for collaborative design and prototyping), Canva (for broader accessibility and various asset types), and other relevant design software.

• Project Management: ClickUp (or similar, for workflow management, task tracking, and collaboration).

• AI Tools: ChatGPT and various Visual AI tools (specifics to be determined by the candidate/company, but demonstrate awareness and application).

Analytics & Reporting:

CRM & Automation:

Other Tools:

• Tools for asset storage and management (e.g., cloud storage, DAM systems).

• Tools for motion graphics and video editing (e.g., Adobe After Effects, Premiere Pro – although not explicitly listed, these are common for broader asset rollout).

📝 Enhancement Note: The explicit listing of Figma, Canva, ClickUp, and AI tools like ChatGPT indicates a requirement for hands-on technical proficiency. The emphasis on "introducing AI tools into design mix to improve efficiency" is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Customer First: Design decisions should prioritize user experience and deliver meaningful value to SuperSportBet customers through effective visuals.

• Raise the Bar: A commitment to continuous improvement, taking initiative in design execution, and pushing for higher quality and more innovative solutions.

• Operate with Candor: Open, clear, and constructive communication with team members, stakeholders, and agencies regarding design concepts, processes, and feedback.

• We Build Together: Collaborative approach to design, working closely with the design team, marketing, and other departments to achieve shared goals.

• No Hesitation, Never Reckless: Moving boldly with design concepts and implementations while acting responsibly and owning potential risks associated with creative choices.

• Speed & Iteration: Acting fast, learning from design outcomes, and iterating quickly to meet market demands and campaign deadlines.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with marketing, product, and potentially agency partners to ensure cohesive brand messaging and user experience.

• Process-Oriented: A culture that values clear processes, efficient workflows, and constructive feedback loops for design projects.

• Mentorship & Development: A supportive environment where the Lead Designer mentors junior designers, fostering skill growth and knowledge sharing within the team.

📝 Enhancement Note: The company's stated values are deeply integrated into how KingMakers expects its employees to operate. For a lead role, demonstrating how one embodies these values in managing a team and processes is critical.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing an In-House Function: Setting up a new internal design team from the ground up requires defining processes, building infrastructure, and establishing workflows from scratch.

• Balancing Brand Consistency with Agility: Maintaining a single-minded brand identity while operating at the fast pace required by the iGaming industry and incorporating agile methodologies.

• Resource Management: Effectively managing internal design talent and external agency resources to meet diverse campaign demands and tight deadlines.

• AI Integration: Successfully integrating new AI tools into existing workflows requires training, adaptation, and ensuring quality control.

• Stakeholder Management: Navigating requirements and feedback from various stakeholders across the marketing and product departments.

Learning & Development Opportunities:

• Leadership Expansion: Developing advanced skills in team management, strategic planning, and operational leadership within a growing company.

• Industry Expertise: Gaining deep knowledge of the iGaming and sports betting market, its design trends, and customer behaviors.

• Technology Adoption: Staying at the forefront of design technology by exploring and implementing new tools and AI capabilities.

• Mentorship Programs: Potential opportunities to mentor and be mentored within KingMakers' broader leadership development initiatives.

📝 Enhancement Note: The "Challenges" section provides a valuable insight into potential hurdles, allowing candidates to prepare specific examples of how they've overcome similar operational and leadership challenges in their careers.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing and leading the in-house design function for SuperSportBet, including the skill development of three designers?" (Focus on process, team building, and operational setup).

• "Describe your process for ensuring single-minded brand identity is achieved across all touchpoints while managing campaign asset rollouts under tight deadlines." (Highlight your brand guardianship and project management skills).

Company & Culture Questions:

• "Given KingMakers' values, how would you embody 'Speed & Iteration' or 'We Build Together' in your daily management of the design team and collaboration with other departments?" (Connect your experiences to their stated values).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the brief, your role, the process you followed (emphasizing operational steps), the challenges you faced, the solutions you implemented, and the measurable outcomes.

• Showcase Process, Not Just Pixels: Focus on how you managed the project, collaborated with teams, implemented systems, and ensured quality and efficiency.

• Quantify Your Impact: Use data and metrics wherever possible to demonstrate the success of your design initiatives and operational improvements.

• Prepare for AI Discussion: Be ready to walk through a specific example of how you've used AI in a design workflow and discuss its benefits and limitations.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative prowess but also strong operational management skills, including process definition, team leadership, resource management, and strategic technology integration.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the Workable application link provided.

• Customize Your Resume: Tailor your resume to highlight experience in lead design roles, team management, process implementation, and iGaming/sports betting industry exposure. Use keywords from the job description, such as "brand custodian," "design system," "asset rollout," and "AI tools."

• Prepare Your Portfolio: Curate a portfolio that clearly demonstrates your design process, art direction capabilities, brand guardianship, and any experience in setting up or managing design functions. Include specific examples of how you've managed projects, improved efficiency, and led teams.

• Research KingMakers & SuperSportBet: Understand the company's mission, values, and market position. Familiarize yourself with SuperSportBet's current branding and marketing efforts to better align your application and interview responses.

• Practice Your Presentation: Rehearse presenting your portfolio and discussing your experience with process optimization, team leadership, and AI integration, focusing on clear communication and demonstrating operational acumen.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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