Lead Designer - Latam

📍 Job Overview

Job Title: Lead Designer - LATAM

Company: Alphalion

Location: Latam - Remote

Job Type: Full-Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: February 09, 2026

Experience Level: Mid-Senior (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a hands-on, individual contributor role focused on the end-to-end visual output and production of a rapidly growing performance nutrition brand.

• The Lead Designer will be responsible for executing a brand refresh across all consumer touchpoints, from packaging to digital platforms.

• This position requires deep expertise in design software and a strong understanding of print production processes, including prepress and supplier handoff.

• The role is ideal for a designer who thrives on ownership, wants to see their work directly impact business outcomes, and prefers making over managing.

📝 Enhancement Note: The raw input describes a "Lead Designer" role, but the description emphasizes a "hands-on maker" and explicitly states "This isn’t a directing role." This suggests the "Lead" title may refer to the seniority and ownership of the design function rather than a management position. The focus on individual contribution and execution is a key differentiator.

📈 Primary Responsibilities

• Personally design and deliver comprehensive brand refresh assets, including packaging, DTC website elements, Amazon storefront visuals, retail point-of-sale (POS) materials, and landing pages.

• Own the complete packaging production workflow, preparing all artwork to print-ready standards, managing dielines, color profiles, finishes, and supplier specifications to prevent costly reprints.

• Develop and implement the brand's visual identity system, translating brand strategy into a cohesive design language encompassing typography, color palettes, iconography, photography direction, and packaging structure.

• Execute all visual assets for new product launches, ensuring timely delivery of packaging, product detail pages (PDPs), campaign creative, email templates, and social media assets in collaboration with media and CRO teams.

• Create and maintain scalable design systems, including templates, component libraries, and brand asset kits, to facilitate rapid execution of routine design tasks without compromising brand quality.

• Contribute to brand positioning and shape creative briefs over time, leveraging the impact and quality of executed design work to influence strategic direction.

📝 Enhancement Note: The responsibilities emphasize a dual focus on creative execution ("personally design and deliver," "execute packaging") and production management ("own packaging production," "prepare all artwork to print-ready standards," "manage dielines, color profiles"). This indicates a need for a designer with a strong production background, not just conceptual design skills.

🎓 Skills & Qualifications

Education:

Experience:

• 5-8 years of dedicated design experience, with a significant portion focused on consumer brands where design quality directly influences business outcomes.

• Proven track record of building and scaling brand identity systems across both digital and physical touchpoints.

• Experience working within CPG, DTC, FMCG, or similar consumer-focused industries is highly preferred.

Required Skills:

• Expert proficiency in core design software: Figma, Adobe Illustrator, and Photoshop, used daily for execution.

• Strong expertise in packaging design, including a thorough understanding of dielines, print production, prepress processes, and color management.

• Demonstrated finished art expertise, with a history of preparing files for print and direct collaboration with printers and suppliers.

• Ability to translate brand strategy into a cohesive and scalable visual identity system (typography, color, iconography, photography direction).

• Proficiency in creating and implementing design systems and templates for efficient asset generation.

Preferred Skills:

• Experience with A/B testing creative assets to drive conversion optimization.

• Familiarity with photography direction and art selection.

• Understanding of basic CRO principles to inform design decisions.

📝 Enhancement Note: The emphasis on "work YOU personally designed" and "these are your daily tools" strongly indicates that candidates must be prepared to showcase their individual contributions and technical command of the specified software. The experience requirements are specific to industries where visual appeal directly drives sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of design work, with a clear emphasis on projects personally designed by the candidate.

• Demonstrate end-to-end ownership of design projects, particularly in packaging and digital assets, including evidence of production readiness and successful supplier handoff.

• Include case studies that highlight the development and implementation of visual identity systems and scalable design frameworks (templates, asset kits).

Process Documentation:

• Examples of how you have prepared and managed print-ready files, detailing your understanding of dielines, color profiles, and supplier specifications.

• Demonstrate experience in building and utilizing design systems to ensure brand consistency and efficiency across multiple touchpoints.

• Showcase workflow optimization for design and production processes, particularly in fast-paced environments like product launches.

📝 Enhancement Note: Given the "hands-on maker" and "own the full process" emphasis, the portfolio is critical. It needs to go beyond just showcasing aesthetic appeal to demonstrating practical production skills and an understanding of how design drives business results in a CPG/DTC context.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: Reflecting the senior, hands-on nature of the role and its direct impact on brand growth.

• Remote Work Flexibility: Full remote work within LATAM, offering significant autonomy and work-life balance.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision, tailored for remote employees.

• Professional Development: Opportunities for continuous learning, skill enhancement in design and production, and potential for strategic influence as the brand grows.

• Product Discounts: Access to Alphalion's performance nutrition products.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.

Working Hours:

• The role is expected to require approximately 40 hours per week, aligning with standard full-time employment. Flexibility is inherent in a remote role, but timely responsiveness and meeting project deadlines, especially for product launches, will be crucial. Adherence to LATAM time zones for collaboration with regional teams may be required.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for experienced designers in remote roles across Latin America, considering the specialized nature of packaging production and brand systems. Benefits are inferred based on typical offerings for full-time remote positions at growth-stage companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Nutrition / Consumer Packaged Goods (CPG)

Company Size: The provided data does not specify company size. However, the description "one of the fastest-growing performance nutrition brands" and "scaling fast" suggests a dynamic, growth-stage company, likely with a few hundred to a few thousand employees. This implies a culture that values agility, rapid execution, and direct impact.

Founded: The founding date is not specified, but the company's rapid growth suggests it is a relatively established brand that has found significant market traction.

Team Structure:

• The Lead Designer will likely be part of the Marketing or Brand team, reporting to a Brand Director or Head of Marketing.

• This is an individual contributor role, meaning the designer will work independently on their assignments rather than managing a team of designers.

Methodology:

• Data-Driven Design: While the role is hands-on creative, success is measured by business outcomes (acquisition, conversion), implying a need to understand and respond to data.

• Agile Execution: The emphasis on speed, shipping work, and meeting launch timelines points to an agile, iterative approach to design and production.

• Ownership & Accountability: A culture of individuals taking full responsibility for their work from conception through to final output and impact.

• Radical Transparency: Alphalion values clear communication and direct feedback, fostering an environment where issues are addressed openly.

Company Website: Alphalion.com (inferred from domain_derived)

📝 Enhancement Note: The "scaling fast" and "growth trajectory" language indicates a company culture that prioritizes action, results, and innovation. The "hands-on maker" focus suggests a culture that values individual contribution and practical skill over theoretical strategy or management.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor level within the design function. It's a "Lead" position not due to management responsibilities, but because it involves owning a critical brand function end-to-end and having the potential to shape brand strategy through executed design. The career path would involve deepening expertise in CPG/DTC brand design and production, and potentially moving into more strategic brand leadership roles over time.

Reporting Structure: The Lead Designer will likely report to a senior marketing leader (e.g., Brand Director, Head of Marketing) who oversees brand strategy and execution. This leader would provide direction and feedback, but the day-to-day work would be largely autonomous.

Operations Impact: The design work directly impacts customer perception, brand recognition, and purchasing decisions across all sales channels (DTC, Amazon, Retail). Success in this role is directly tied to measurable improvements in acquisition and conversion rates, making the designer's impact highly visible and critical to revenue generation.

Growth Opportunities:

• Deepened Strategic Influence: As the brand grows and the designer proves their capabilities, there's an opportunity to move from executing briefs to shaping them, influencing brand positioning, and contributing more significantly to overall brand strategy.

• Specialization & Expertise: Develop unparalleled expertise in the performance nutrition/CPG sector, becoming a go-to authority on visual branding within this niche.

• Scalability & Systemization: Become proficient in building and managing design systems that enable hyper-growth, a valuable skill in any scaling organization.

• Leadership Potential: While not a management role initially, consistent high performance and strategic contribution could open doors to future leadership opportunities within the design or brand teams.

📝 Enhancement Note: The growth trajectory is clearly defined as evolving from a "maker" to a "shaper" of brand strategy, driven by the quality and impact of the executed design work. This is a key differentiator for ambitious designers.

🌐 Work Environment

Office Type: Fully remote, with no requirement for physical office attendance. This fosters a flexible work environment adaptable to individual productivity needs.

Office Location(s): The role is designated for "Latam - Remote," indicating that candidates must be located within Latin America. Specific country or city requirements are not detailed, suggesting a broad geographic scope within the region.

Workspace Context:

• Autonomous & Self-Directed: The remote nature requires a high degree of self-discipline, time management, and proactive communication.

• Digital Collaboration: The primary mode of interaction will be through digital collaboration tools (e.g., Slack, email, video conferencing), requiring clear and concise communication.

• Technology Focus: Access to reliable internet and a suitable home office setup is essential for productivity and effective participation in virtual meetings and design work. The company provides the necessary creative software.

Work Schedule:

• A standard 40-hour work week is expected. While remote work offers flexibility, designers must be available for key meetings and collaborative sessions, likely aligning with LATAM business hours and potentially overlapping with US Eastern Time for broader team coordination. Responsiveness to urgent production needs is critical.

📝 Enhancement Note: The "Latam - Remote" designation implies that candidates should be legally authorized to work in a Latin American country. The emphasis on autonomy and digital collaboration is standard for remote roles but highlighted here due to the hands-on nature of the design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements (hands-on design skills, production expertise, CPG/DTC experience).

• Portfolio Review & Discussion: A dedicated session where you will walk through your portfolio, discussing specific projects, your individual contributions, design decisions, and production challenges overcome. Be prepared to articulate your process for packaging prepress and finished art.

• Skills Assessment/Design Challenge: Potentially a practical design task or a case study focused on solving a specific brand or production challenge relevant to Alphalion’s needs. This will assess your ability to apply your skills under realistic conditions.

• Team/Cultural Fit Interview: A conversation with key stakeholders (e.g., Brand Manager, Head of Marketing) to gauge your fit with Alphalion's high-performance, ownership-driven culture and your strategic thinking capabilities.

Portfolio Review Tips:

• Highlight "Maker" Work: Prioritize projects where you were the primary designer and producer. Clearly delineate your contributions if it was a collaborative effort.

• Show Production Expertise: Include examples of print-ready files, specifications, and discussions with printers. Explain your process for ensuring print quality and catching errors.

• Demonstrate System Thinking: Showcase how you've built or utilized design systems, templates, or brand guidelines to ensure consistency and efficiency.

• Quantify Impact: Whenever possible, link your design work to business outcomes (e.g., "This packaging redesign contributed to a X% increase in shelf appeal," or "These digital assets supported a Y% lift in conversion rates").

• Be Concise: Focus on the most relevant and impactful projects. Quality over quantity is key.

Challenge Preparation:

• Understand the Brand: Thoroughly research Alphalion, its products, target audience (men over 30), and competitive landscape in performance nutrition.

• Anticipate Production Scenarios: Prepare for questions about common print production issues, color correction, file preparation for different printing methods, and managing supplier relationships.

• Practice Articulating Process: Be ready to explain your design process from brief to final delivery, emphasizing your personal involvement in each step.

• Showcase Speed & Quality: Prepare to discuss how you balance delivering high-quality design with tight deadlines.

📝 Enhancement Note: The interview process is heavily weighted towards practical skills and demonstrable experience. Candidates must be ready to "show their work" and defend their production knowledge, not just talk about design theory.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI/UX design, digital asset creation, and prototyping. Expect to use it extensively for website elements, Amazon storefronts, and campaign creative.

• Adobe Illustrator: Essential for vector-based design, logo work, typography, and especially critical for packaging dielines, illustrations, and preparing files for print.

• Adobe Photoshop: Used for image manipulation, photo editing, creating raster graphics, and preparing textures or complex visual elements for both digital and print.

Analytics & Reporting:

CRM & Automation:

• Likely not directly used by the designer, but awareness of how CRM and marketing automation tools influence campaign creative and digital asset needs is advantageous.

📝 Enhancement Note: The explicit mention of Figma, Illustrator, and Photoshop as "daily tools" underscores the hands-on nature of this role. Proficiency in these specific applications is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for outcomes, from initial design to final production and impact. No passing the buck.

• Execution Excellence: A strong bias for action and delivering tangible results. "Making things" is prioritized over process for its own sake.

• Craftsmanship: A commitment to high-quality design and production standards, even under tight deadlines.

• Growth Mindset: A desire to learn, improve, and take on more strategic responsibilities as capabilities are proven.

• Performance-Oriented: Aligned with the brand's mission, the team likely values high performance, dedication, and a drive to win.

Collaboration Style:

• Direct & Transparent: Expect clear, honest feedback and open communication.

• Cross-Functional Integration: While a "maker" role, collaboration with brand, marketing, and e-commerce teams is essential to ensure design aligns with business objectives and launches are successful.

• Efficiency Focused: A shared goal of moving fast and efficiently, leveraging design systems and clear production processes to achieve this.

📝 Enhancement Note: The company culture is described as a "high-performance team that practices radical transparency, owns outcomes, and plays to win." This suggests a demanding but rewarding environment for individuals who are self-motivated and results-driven.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, distinctive design work on aggressive timelines for a rapidly scaling brand.

• End-to-End Ownership: Managing the entire design and production lifecycle, from concept to print-ready files and supplier interaction, requires discipline and broad skill sets.

• Brand Consistency Across Channels: Ensuring a cohesive visual identity across diverse touchpoints like packaging, DTC, Amazon, and retail POS, each with its own technical requirements and best practices.

• Growth Pains: Navigating the dynamic environment of a fast-growing company, which may involve evolving processes and adapting to new challenges as the organization scales.

Learning & Development Opportunities:

• Deepen CPG/DTC Design Expertise: Gain extensive experience in a high-growth consumer sector where design directly drives sales.

• Master Production Processes: Become an expert in print production, prepress, and supplier management for packaging.

• Develop Strategic Brand Influence: Transition from executing briefs to influencing brand strategy and positioning through demonstrated design impact.

• System Design Mastery: Refine skills in building scalable design systems that empower rapid growth and maintain brand integrity.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of the role, emphasizing the need for a designer who is not only creative but also highly organized, technically proficient, and resilient.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you personally designed and managed the production of a complex packaging project. What were the key challenges, and how did you ensure print quality?" (Focus on your process, specific print specs, and problem-solving).

• "How do you approach building a visual identity system that can scale across digital and physical touchpoints? Can you walk me through an example from your portfolio?" (Highlight your system-thinking and brand consistency approach).

Company & Culture Questions:

• "Based on what you know about Alphalion, what do you see as the biggest visual branding opportunities and challenges for us in the LATAM market?" (Show your research and strategic thinking about the brand).

• "This role is very hands-on. How do you stay motivated and productive in an individual contributor role, and how do you ensure your work aligns with broader marketing goals?" (Emphasize your self-motivation, ownership, and collaborative spirit).

Portfolio Presentation Strategy:

• Lead with Impact: Start with projects that best showcase your ability to execute and produce high-impact results, especially in packaging and DTC.

• Deep Dive on Production: Be prepared to spend significant time detailing your process for finished art, dielines, color management, and supplier communication for at least one packaging example.

• Showcase System Thinking: Clearly articulate how you build and utilize design systems, templates, or brand guides to ensure consistency and efficiency.

• Quantify Success: Use metrics where possible to demonstrate the business impact of your design work (e.g., conversion rates, sales uplift, reduction in reprints).

• Be Ready for Live Demo: Have your design files (Figma, AI) readily accessible in case a live screen-sharing demonstration of your workflow or file preparation is requested.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical, hands-on skills, a deep understanding of production, and the ability to articulate how design drives business results, rather than abstract creative theory.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features your personally designed work, with specific sections highlighting packaging design, finished art, and digital asset creation for CPG/DTC brands.

• Resume Optimization: Tailor your resume to emphasize your 5-8 years of experience in design, expertise in Figma, Adobe Illustrator, and Photoshop, and specific experience with print production, prepress, and managing suppliers. Use keywords from the job description.

• Portfolio Walkthrough Practice: Rehearse presenting your portfolio, focusing on explaining your individual contributions, design rationale, and especially your end-to-end production process for key projects.

• Company Research: Deeply research Alphalion, its brand mission, product lines, target audience, and recent marketing efforts to prepare for questions about strategic opportunities and cultural fit. Understand their "high-performance" and "ownership" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.