Lead Designer

📍 Job Overview

Job Title: Lead Designer

Company: RWS Global

Location: Orlando, Florida, United States

Job Type: Full-Time

Category: Creative & Design / Themed Entertainment Operations

Date Posted: May 08, 2026

Experience Level: Mid-Senior Level (based on 3-5 years experience)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Spearhead the creative vision and development of immersive destination design projects, ensuring alignment with RWS Global's reputation for groundbreaking live entertainment.

• Lead and mentor cross-functional creative teams, including writers, artists, and scenic designers, fostering a collaborative environment for innovative concept development.

• Translate high-level creative concepts into tangible deliverables through story development, visual models, sketches, and detailed concept art, driving the visualization of the creative vision.

• Act as a key liaison between internal stakeholders and external consultants, managing project communications and ensuring the successful execution of creative elements.

• Drive the guest experience intent and overall quality of project elements from ideation through to execution, leveraging a deep understanding of the creative process and its deliverables.

📝 Enhancement Note: While the title is "Lead Designer," the responsibilities and required skills lean heavily into creative direction and project leadership within the themed entertainment and live events space. This role is not a typical graphic or UI/UX designer position but rather a visionary creative lead for large-scale experiential projects. The "Operations" aspect comes from the execution and delivery of these complex experiences.

📈 Primary Responsibilities

• Define and lead the creative conception, development, and progression of assigned projects, focusing on achievable deliverables that enhance the guest experience.

• Oversee and direct the execution of all creative project elements, ensuring the integrity of the guest experience intent and maintaining high standards of overall quality.

• Manage and guide teams of creative project personnel, including writers, artists, and scenic designers, ensuring cohesive and impactful contributions.

• Create and facilitate the creative intent through comprehensive story development, including treatments, storyboards, visual models, sketches, and concept art.

• Develop and present compelling project materials to both internal and external audiences, effectively communicating project concepts, content, and current status.

• Collaborate with Creative Leadership to identify and procure the necessary talent and resources to successfully complete projects.

• Serve as a primary project contact for internal and external partners, ensuring clear communication and efficient collaboration.

• Undertake travel as required to oversee project sites, meet with stakeholders, and ensure on-site creative execution aligns with vision.

📝 Enhancement Note: The responsibilities emphasize a blend of creative leadership, project management, and hands-on design execution within the context of large-scale entertainment productions. The "Oversees and directs the execution of project elements" and "Act as a project contact with internal and external partners" highlight the operational oversight required for bringing creative visions to life in a complex production environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Architecture, Fine Arts, Theatrical Design, or a related creative field is typically expected for a Lead Designer role in this industry.

Experience: 3-5 years of experience in designing experience-based attractions, themed lands, location-based entertainment, or theme parks.

Required Skills:

• Proficiency in industry-standard design software, including Photoshop, Illustrator, SketchUp, Rhino, and AutoCAD.

• Demonstrated core abilities in one or more artistic disciplines such as design, architecture, story development, illustration, or theatrical/scenic design.

• Strong presentation skills with the ability to effectively communicate complex concepts through various media to diverse audiences.

• Thorough knowledge of the creative process, including concept development, design execution, and the associated deliverables required for large-scale projects.

• Ability to articulate complex artistic ideas articulately through both written and visual materials.

• Excellent communication and interpersonal skills, crucial for leading teams and collaborating with stakeholders.

Preferred Skills:

• Experience with project management methodologies and tools for tracking creative project progress.

• Familiarity with immersive technologies and their application in experience design.

• A strong understanding of narrative design and its application in creating engaging guest experiences.

• Experience in client-facing roles or managing external vendor relationships.

📝 Enhancement Note: The required software proficiency (Rhino, AutoCAD, SketchUp) indicates a need for technical design skills beyond basic graphic design, suggesting a focus on spatial and three-dimensional design relevant to themed environments. The mention of "story development" and "concept art" points towards a strong narrative and visual storytelling component.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of experience-based attraction, themed land, or location-based entertainment design projects.

• Demonstrations of strong conceptual thinking, visual development, and artistic execution across various media (sketches, renderings, storyboards, 3D models).

• Examples of projects that illustrate a deep understanding of guest experience design and narrative storytelling.

• Evidence of proficiency in required design software (Photoshop, Illustrator, SketchUp, Rhino, AutoCAD) through project examples.

Process Documentation:

• Ability to document and articulate the creative process from initial concept to final execution, including workflow design and optimization phases.

• Experience in creating and presenting visual materials that clearly define design intent, project scope, and development stages.

• Familiarity with documenting project deliverables, ensuring they meet defined quality standards and align with the overall creative vision.

📝 Enhancement Note: For a Lead Designer role in themed entertainment, the portfolio is paramount. It serves as the primary tool for demonstrating creative talent, technical proficiency, and the ability to translate abstract ideas into concrete, engaging experiences. The emphasis should be on the process of creation and the impact of the design on the end-user experience.

💵 Compensation & Benefits

Salary Range: Based on experience level (3-5 years) and location (Orlando, FL), a Lead Designer in the themed entertainment industry could expect a salary range of $75,000 - $105,000 annually.

Benefits:

• Competitive Salary

• Progressive Paid Time Off (PTO)

• Commuter Benefits

• Comprehensive Health Benefits: Medical, Dental, and Vision insurance

• Paid Parental Leave

• 401k retirement savings plan

• Employee Enrichment Program

• Summer Fridays (potential for adjusted work schedules during summer months)

Working Hours: Full-time, with a hybrid work arrangement requiring 3 days in the Orlando office and 2 days remote. The standard working hours are estimated at 40 hours per week, though project demands may require flexibility.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for design leadership roles in major entertainment hubs, considering the cost of living in Orlando and the specialized nature of themed entertainment design. The benefits package is comprehensive, reflecting a commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Live Entertainment & Themed Entertainment. RWS Global is a significant player, producing over one million live moments daily across theatrical productions, events, multimedia, and now live sporting events through RWS Global Sports.

Company Size: Over 8,000 individuals worldwide, with headquarters and studios in multiple international locations (New York, London, Cincinnati, Orlando, Sydney, Riyadh). This indicates a large, established organization with a global reach and extensive operational capacity.

Founded: The company's history and founding date are not explicitly detailed, but its expansion into RWS Global Sports in 2024 suggests a dynamic and growth-oriented organization.

Team Structure:

• The Lead Designer reports to the Creative Director and Creative Leadership, indicating a hierarchical structure within the creative department.

• The role involves leading teams of writers, artists, and scenic designers, suggesting a collaborative team environment focused on specialized creative disciplines.

Methodology:

• Emphasis on end-to-end services from ideation to operations, highlighting a holistic approach to creative production.

• Focus on "meaningful connections and customized experiences" underscores a commitment to audience engagement and tailored solutions.

• The company creates for a diverse client roster, including major brands, cruise lines, sports properties, and theme parks, requiring adaptable creative methodologies.

Company Website: www.rwsglobal.com

📝 Enhancement Note: RWS Global's scale and diverse client base suggest a fast-paced, high-stakes environment where creative excellence and operational efficiency are paramount. The company's slogan "DIVERSE IS WHO WE ARE" emphasizes a strong commitment to inclusivity, which is a key cultural indicator for potential employees.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead Designer role, signifying a mid-to-senior level position that requires both strong individual contribution and the ability to guide and mentor others. It sits within the creative function but has significant implications for operational execution.

Reporting Structure: Reports directly to the Creative Director and Creative Leadership, placing it high within the creative hierarchy. This structure allows for direct influence on creative strategy and project direction.

Operations Impact: The Lead Designer's work directly impacts the success of RWS Global's projects by defining the core guest experience. This involves translating creative visions into executable designs that must be feasible within budget, timeline, and technical constraints – all critical operational considerations. The quality of their designs directly influences client satisfaction, brand reputation, and ultimately, the company's revenue.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of themed entertainment design, such as immersive technology integration, narrative design for attractions, or sustainable design practices.

• Leadership Advancement: Progress to higher leadership roles within the creative department, such as Creative Director, Head of Design, or executive creative positions, overseeing larger portfolios and strategic initiatives.

• Cross-Departmental Experience: Gain exposure to other operational aspects of RWS Global, such as production management, client relations, or business development, through cross-functional project involvement.

• Industry Recognition: Contribute to award-winning projects that enhance personal and company reputation within the highly competitive themed entertainment industry.

📝 Enhancement Note: The "Lead" title suggests a clear path for growth into more senior creative or directorial roles. The emphasis on leading teams and managing project execution also provides opportunities to develop project management and operational oversight skills, which are transferable to broader leadership positions within the company.

🌐 Work Environment

Office Type: Hybrid work model, with 3 days required in the Orlando office and 2 days remote. This suggests a blend of collaborative in-office work and focused remote work.

Office Location(s): Orlando, Florida. This location is a significant hub for the themed entertainment industry, offering access to a rich ecosystem of talent, resources, and potential collaborations.

Workspace Context:

• The Orlando office likely provides a collaborative environment where designers can brainstorm, conduct charrettes, and work closely with other creative and potentially production personnel.

• Access to necessary design tools and technology is implied, as the role requires proficiency in specific software and the creation of visual materials.

• Opportunities for interaction with creative leadership and team members are inherent in the hybrid model, facilitating mentorship and idea exchange.

Work Schedule: Full-time, with an estimated 40 hours per week. While the hybrid model offers some flexibility, the demands of leading creative projects in the entertainment industry may necessitate working beyond standard hours during critical project phases.

📝 Enhancement Note: The hybrid model is increasingly common and can offer a good balance. For a Lead Designer, the in-office days would likely be focused on collaborative sessions, client presentations, and team critiques, while remote days could be dedicated to focused design work, research, and individual task completion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess qualifications and creative output.

• Creative Assessment/Portfolio Review: A key stage will be a detailed review of the candidate's portfolio, focusing on their process, problem-solving abilities, and the impact of their designs on guest experience. Expect to discuss specific projects in depth.

• Interview with Creative Leadership: Discussions with the Creative Director and other leadership members to assess creative vision, leadership style, communication skills, and cultural fit.

• Potential Project Challenge: A design challenge or case study may be presented to evaluate problem-solving skills, conceptual thinking, and presentation abilities under pressure.

• Final Interviews: May involve discussions with executive teams to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest, most relevant projects that showcase your experience in themed entertainment, attraction design, or similar immersive environments.

• Show Your Process: Don't just show final images. Include sketches, storyboards, mood boards, 3D models, and conceptual explorations to illustrate your thought process and problem-solving approach.

• Quantify Impact: Where possible, discuss the impact of your designs. How did they enhance the guest experience? Did they meet specific project goals?

• Technical Proficiency: Clearly demonstrate your command of the required software (Photoshop, Rhino, AutoCAD, etc.) through the quality and complexity of your renderings and models.

• Storytelling: Frame each project with a narrative. Explain the brief, your role, the challenges, your solutions, and the final outcome.

Challenge Preparation:

• Be prepared to discuss your approach to conceptualizing new experiences, developing narrative arcs, and translating abstract ideas into concrete designs.

• Practice articulating your design rationale clearly and concisely, as if presenting to a client or stakeholder.

• Familiarize yourself with RWS Global's portfolio and recent projects to understand their aesthetic and thematic directions.

📝 Enhancement Note: The portfolio is the most critical component of this application. Candidates should be ready to not only present their work but also to defend their design decisions, explain their creative process in detail, and discuss how their work aligns with the operational realities of large-scale production.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design & Conceptualization: Adobe Photoshop, Adobe Illustrator. Essential for mood boards, concept art, storyboards, and initial visual development.

• 3D Modeling & Design: SketchUp, Rhino. Crucial for creating spatial designs, architectural concepts, and detailed 3D models of attractions, lands, and environments.

• Technical Drafting: AutoCAD. Used for more precise technical drawings, layouts, and potentially for integrating with architectural or engineering plans.

Analytics & Reporting: While not explicitly listed, understanding how to interpret usage data or feedback on completed attractions could be beneficial for informing future designs. Tools might include guest feedback platforms or site analytics if applicable.

CRM & Automation: Not directly relevant to the Lead Designer role's core technical stack, but familiarity with project management software (e.g., Asana, Trello, Monday.com) or internal RWS Global systems for project tracking and communication would be advantageous.

📝 Enhancement Note: Proficiency in this specific suite of design software is non-negotiable for this role, as it directly supports the creation of detailed visual and spatial designs required for themed entertainment projects. The combination of 2D and 3D software indicates a need for versatile design capabilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, driving the creation of "groundbreaking live entertainment" and "meaningful connections."

• Excellence & Quality: Demonstrated through the emphasis on "overall quality" and producing "millions of live moments every day."

• Collaboration & Teamwork: Essential for leading diverse creative teams and working across departments and with external partners.

• Client Focus: Tailoring experiences for a wide range of major brands and properties requires a deep understanding of client needs and brand identity.

• Inclusivity: Explicitly stated with the "DIVERSE IS WHO WE ARE" statement, valuing diverse backgrounds and contributions.

Collaboration Style:

• Cross-functional Integration: The role requires working closely with creative leadership, executive design teams, writers, artists, and potentially production and operational staff.

• Feedback-Driven: A culture that likely encourages constructive feedback on creative work to refine concepts and ensure project success.

• Shared Vision: The ability to align diverse creative inputs towards a singular, compelling guest experience and project vision.

📝 Enhancement Note: The company's strong emphasis on diversity and inclusion ("DIVERSE IS WHO WE ARE") is a significant cultural indicator. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: Translating ambitious creative concepts into designs that are feasible within budget, timeline, and technical limitations.

• Managing Diverse Creative Teams: Leading and motivating individuals with different artistic styles and expertise to work cohesively towards a common goal.

• Evolving Industry Trends: Staying abreast of new technologies, storytelling techniques, and audience expectations in the rapidly evolving themed entertainment landscape.

• Client Demands: Managing expectations and incorporating feedback from a diverse client base with varying brand requirements and visions.

Learning & Development Opportunities:

• Mastering New Technologies: Opportunities to explore and integrate emerging immersive technologies (AR/VR, interactive installations) into design projects.

• Mentorship from Senior Creatives: Learning from experienced Creative Directors and industry veterans within RWS Global.

• Exposure to Diverse Projects: Working on a wide array of projects across different entertainment sectors (theme parks, cruise lines, sports events) broadens skill sets.

• Professional Development: Potential for attending industry conferences, workshops, or pursuing further education in specialized design fields.

📝 Enhancement Note: The challenges inherent in this role are typical for creative leadership in the entertainment industry, requiring adaptability, strong problem-solving skills, and a continuous learning mindset. The growth opportunities are substantial due to the company's scale and scope.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging themed entertainment project you led. What were the key creative and operational hurdles, and how did you overcome them?" (Focus on your process, problem-solving, and ability to deliver.)

• "How do you approach balancing a client's brand identity with your creative vision for an immersive experience?" (Demonstrate understanding of client management and brand integration.)

• "Walk us through your process for developing a storyboard or visual model for a new attraction concept." (Highlight your storytelling, visualization, and technical design skills.)

Company & Culture Questions:

• "What excites you about RWS Global and our work in the themed entertainment industry?" (Show your research and genuine interest.)

• "How do you contribute to a diverse and inclusive team environment?" (Align your response with their stated values.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, starting with a brief overview, your role, the project's objectives, your creative process (sketches, concepts), the final deliverables, and the impact on the guest experience.

• Visuals: Ensure high-quality renderings, clear storyboards, and well-organized 3D models. Use brief, impactful text explanations.

• Narrative: Tell a compelling story for each project. Explain the "why" behind your design decisions.

• Technical Detail: Be prepared to discuss the specific software and techniques used.

• Conciseness: Practice presenting within a set timeframe, highlighting the most critical aspects of each project.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only envision spectacular experiences but also articulate how those visions can be practically realized. They will assess your leadership potential, your understanding of the creative process from concept to execution, and your ability to collaborate effectively within a large, dynamic organization.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to themed entertainment, attraction design, and immersive experiences. Ensure it showcases your proficiency in Photoshop, Illustrator, SketchUp, Rhino, and AutoCAD.

• Resume Optimization: Clearly articulate your 3-5 years of relevant experience, emphasizing your leadership roles, project scope, and specific contributions to successful entertainment designs. Use keywords such as "themed entertainment," "attraction design," "guest experience," "story development," and "concept art."

• Interview Preparation: Practice presenting your portfolio, focusing on your creative process, problem-solving strategies, and the operational feasibility of your designs. Prepare to discuss how you lead creative teams and collaborate with stakeholders.

• Company Research: Thoroughly research RWS Global's projects, client roster, and company culture. Understand their mission and values, particularly their commitment to diversity and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.